UNILEVER HAIR CARE

INVEST IN BEAUTY
CHICAGO, 11TH JUNE 2003

SAFE HARBOUR STATEMENT: This presentation may contain forward-looking statements (within the
meaning of the U.S. Private Securities Litigation Reform Act 1995) based on our best current information
and what we believe to be reasonable assumptions about anticipated developments. Words such as
"expects", "anticipates", "intends" and other similar expressions are intended to identify such forward
looking-statements. Because of the risks and uncertainties that always exist in any operating environment
or business we cannot give any assurance that the expectations reflected in these statements will prove
correct. Actual results and developments may differ materially depending upon, among other factors,
currency values, competitive pricing, consumption levels, costs, environmental risks, physical risks, risks
related to the integration of acquisitions, legislative, fiscal and regulatory developments and political and
social conditions in the economies and environments where Unilever operates. Further details of these
potential risks and uncertainties are given in the Unilever Annual Report and Accounts and Form 20-F. You
are cautioned not to place undue reliance on these forward-looking statements.
 LOCAL TOUCH FOR
GLOBAL SUCCESS

SUNSILK GROWTH TO 1BN€ BRAND

€1BN
1200000 25.4%

1000000 23.0%

800000 29.8%
9.1%

600000

400000

200000

0
1999 2000 2001 2002
SUNSILK KEY COUNTRY SHARES

Morocco
Mexico 23%
11.3%
India Thailand 29.2%
Venezuela
Colombia 16.7% 17.0% Philippines 27.6%
25.0% Indonesia
Brazil
25.6% 24.8%
Argentina
32.5%

Source: Nielsen, March 2003

SUNSILK PERSONALITY
SUNSILK IS NOT...

SUNSILK IS….
 Global Consumer Need

Straighter
hair

Straighter
Straighter hair
hair
Straighter
hair

465 mio WOMEN

Global Consumer Need but local

consumer understanding

Frizzy Straight
Caucasian
Straight Straighter Asian

Afro

Wavy
Wavy Straight
Straight
 Sunsilk Brazil: value market share

sun-damaged

30 coloured
28%
25
23%
20
dry
dandruff
15
damaged afro
10
long

5
curly

0
'81 '86 '91 '96 '01

shampoo conditioner

Rolled out in a year

MEXICO VENEZUELA
25
16
15 17.5
20
12 10.2
15 15.7
9
10
6

3 5

0 0
JF MA MJ JA SO ND JF MA MJ JA SO ND JA 01 SO 01 ND 01 JF 02 MA 02 JA 02 SO 02
01 01 01 01 01 01 02 02 02 02 02 02

ECUADOR
47.4
50

40 Sunsilk
30
Nearest Competitor
20 19

10

0
MJ JA SO ND JF MA MJ JA SO ND
01 01 01 01 02 02 02 02 02 02
% value share
j^ufjfpb=dbldo^mevW=prkpfih=OMMP

SUNSILK EUROPE - FEB 2003

 SUNSILK EUROPE - FEB 2003

•24 countries rolled-out in 3 months.

•UK: 8.5% Shampoo share in May. Number 2 Brand
•Greece: Shampoo market leader with 15.5% share.
•Major break into conditioner market (UK: 11.5%; France: 5%; Belgium: 15%)