Burger N Bites Final Paper

CABUYAO INSTITUTE OF TECHNOLOGY
Enterprise Park, Banay-Banay, City of Cabuyao, Laguna

SENIOR HIGH SCHOOL DEPARTMENT
First page - Photo of product size 6x6 colored

Second page - Product name
A Business Plan Presented to the Faculty of Senior High School Department for (STRAND)
Proponents:
(Alphabetically Arrange)
Section
2nd Semester
Third page - Table of Contents

Chapter 1: Business Description
A. Mission and Vision
B. Business Overview
Logo
C. Products and Services
- Product Description
- Menu
- Ingredients
- Procedure
CHAPTER 2: Market Analysis

A. Market Characteristics
I. Location
II. Description
- Immediate Area
- Traffic Volume
- Accessibility
B. Target Costumer Profile
I. Potential Costumer
II. Target Market
Chapter 3: COMPETITOR ASSESSMENT

A. Competitor
B. SWOT ANALYSIS
NOTE: Details present in the template must be Arial Narrow 14 (Title) the rest of the details must be Arial Narrow
12. Kindly USE 8x11 paper size with a margin narrow and justify.
Deadline: March 16, 2023 (soft copy only)

Submit it on my email: Serrano.diorenenica0214@gmail.com
Burger N’ Bites
“A Hungry Eater Deserves a Tasty Burger”

Business Plan
A Partial Fulfillment in the subject of Entrepreneurship of

Senior High School Department of Cabuyao Institute of Technology
Accountancy Business and Management
Submitted to:
Ms. Diorene Nica Serrano
Submitted by:
Alemania, Arlene A.
Aranzanso, John Aaron C.
Diongco, Shaina P.
Lopena, Kristina Margarita A.
Marilao, Theresa Mae E.
Masaredo, Jon Ronelle
Melanes, Hether Fiona F.
Ricafort, Blessy A.
Tejada, Aira Sophia M.
July 2023
CHAPTER 1
BUSINESS DESCRIPTION
I. Vision and Mission Statement
A. Vision
To establish ourselves as the industry standard in burger quality, taste, and innovation. To be the restaurant of choice
by consistently meeting and exceeding customers’ expectations for both food quality and value. We aim to become everyone’s
go-to eatery.
B. Mission
To become an integral part of people’s routines by catering delicious meals of superior quality at prices that are
affordable to them. And to develop a strong relationship with the customer by delivering outstanding service while maintaining
honesty and responsibility.
C. Objectives
1. Customers should be able to enjoy affordable or low-cost gastronomic choices at the restaurant.
2. To provide high-quality foods and beverages in every serving that will undoubtedly satisfy customer’s cravings.
3. Maintain the restaurant’s profitability at all times.
4. To become famous as a restaurant that is known for serving burgers of high quality and to have many branches
all over the world.
II. Business Overview
A. Business Concept
We Filipinos love to eat, and one of our favorite foods is a tasty and beefy burger. Since we Filipinos are known for
our industrious attitude. Many of us spend almost a whole day on our jobs, and students in school especially those students
who strive for academic success. We are so hard working that sometimes we give insufficient attention to the things that keep
us productive which is the good. We often skip meals or look for instant foods. Filipinos usually crave and eat burger because
it is delicious, and it fills us up fast. With, our team created a product that is very usual for Filipino to crave but with a twist.
Originating in the United States and Germany, the burger was introduced to the Filipinos by the Americans when they
came to the islands during the Spanish-American War. Once adopted by the locals, the burger became widely popular, and
many locals started making their own. A burger is a flat round mass of minced meat or vegetables, which is fried and often
eaten in a bread roll.
There are a lot of people who take pleasure in eating burgers and the sides that come with them, but some burger
joints serve patties with flavors that are virtually the same because they use the same meat or other ingredients. We decided
to open a burger shop because we want to invent a new type of burger that uses a patty that is different from the usual kind
of patty. In addition, our burger will be accompanied by a selection of tasty side dishes, and it will be served alongside
refreshing fruit drinks that are excellent for one's health.
Burger 'N Bites is about to give the burger you know and love a makeover. You will discover new patty flavors that
are unique and unfamiliar to your taste buds here at our restaurant, but we guarantee that once you try them, this will be the
burger you seek out again and again. The deliciousness of our patty, served in two different ways, will be more than enough
to satisfy all our customers.
As students, the most important things we consider is our time because we must meet many deadlines and such. We
always experience eating while doing activities and meeting deadlines and sometimes if the situation or if it is hectic, we will
not eat at all. With that, our group choose to sell burger because it is accessible, convenient, and on-the-go food. Since the
product is very affordable it appeals to many potential markets such as working class, students, drivers, and others.
B. Strategies
We all are aware that many strategies have been implemented or trending nowadays. This are the strategies we're
focusing on:
1. Discounts
2. Coupons and Promos
3. Cross-Sell More Products
4. Improve Customer Service
5. To increase brand exposure and recognition, Burger N' Bites will have official social media accounts on
Facebook, Instagram, and TikTok.
6. Social Media Marketing. Customers can order from our restaurants online, and Burger N' Bites will deliver the
products.
7. As part of its promotion for our restaurant's opening, Burger N' Bites will provide free samples of our product.
8. On the first day of our business, Burger N' Bites will give away freebies to the first 50 customers who purchase
our products.
9. On each anniversary, we will offer exclusive promotions to our loyal customers.
10. We will provide loyalty cards to consumers who make a purchase for the 10th time or more. They will be granted
a loyalty card if they will keep and store all their receipt.
C. Business Name, Logo, and Tagline
i. Textual Elements
The “Burger N’ Bites” brand name is a polygonal shape in brown wood

with a hamburger in the centrepoint. In addition to that, it has "Est 2023" written
on it, which denotes that the company was founded in the year 2023. As can be
seen from above, there is seafood since the patty in our burger is made of
seafood. The background is color red, and the lines on the side of this form have
yellow patterns as a component of the layout. These design elements are
intended to draw the attention of customers to our company's logo.
Figure 1. Logo of Burger N’ Bites

ii. Symbolisms
a. Burger N’ Bites
The name of our business is Burger N' Bites. We gave it the name "Burger N' Bites" because the burger will
be the main item we sell, and "bites" refers to the side dish we will also offer to customers.
b. The Burger
The entirety of the burger that is depicted in the center of our logo represents our product. This will be our
product, which we will sell to customers. Because of the popularity of fast food in the area, we made the decision to
sell burgers with a twist.
c. The Fish and Shrimp
The fish and shrimp illustration above the logo represent the two different patties in our "Fish Ina Bun" and
"Shrimp Ina Bun" burgers.
d. The Spoon and Fork
Customers eating our food will be represented by the spoon and fork seen under the logo.
e. Three Stars
1. High Quality Service
This means that we will treat clients with efficiency, promptness, and friendliness, while also establishing
long-term relationships.
2. High Quality Product
This means that we will deliver a product that meets the needs of customers, achieves its goal, and
adheres to industry standards.
3. Low Quality Price
This means that we will offer customers products at reasonable prices.
iii. Color Schemes
a. Red
The ketchup sauce is represented by the red background color.

b. Yellow
The mustard sauce is represented by the yellow outline color in each illustration.
c. Brown
The brown wood in the logo represents the interior and exterior design of the business location we chose.
d. White
The white color of the text "Burger N' Bites" and the ribbon will be represented by the mayonnaise sauce.
iv. Tagline
“A Hungry Eater Deserves a Tasty Burger”
Because we want to be the kind of restaurant that comes to mind first when people think of the phrase "tasty
burger," we came up with this tagline to describe what we strive to be. Another justification for this slogan is the fact that
it makes it abundantly clear what it is that we are selling as well as what it is that we are providing for them. It also draws
attention to the burgers that are our main course.
III. Products and Services
A. Product Description
Craving-inducing foods come in a variety of flavors. From savory foods to sweet and salty ones, there is one crave-
worthy food that gets people talking. Burgers are the ideal snack for anyone. People regard it to satisfy them because it is
filling even if you don't eat that much. Due to this, our company now offers new flavors of your all-time favorite burger.
Introducing Shrimp Ina Bun and Fish Ina Bun with fruity refresh in a variety of flavors. Fresh shrimp and breadcrumbs
are combined to make our shrimp burger, which is fried until golden brown and has the right amount of crunch. For those who
cannot purchase our shrimp burger due to allergies, we also use fresh fish to make our incredibly delicious fish burger. Our
Fruity Refresh has three flavors that customers can choose from such as Lemon, Mango, and Buko.
Our shrimp burger provides a delicious and unique flavor. Most burgers at restaurants use a beef patty. To give it a
different flavor, we use shrimp instead of beef, and to provide them with more options and prevent them from just purchasing
shrimp burgers at our business. We also introduced additional flavors to our burgers for people who have an allergy to shrimp,
and we also have a fruity refresh for the perfect combination with our burgers.
B. Actual Product Variations
Seafood Ina Bun
I. Product Description
Our Seafood Ina Bun have two variations which are the Shrimp Ina Bun and the Fish Ina Bun. Normally, burgers have
beef patties so our team thought that it will be good to try something new and add twist to a normal beef burger. We came up
with the idea of Shrimp Ina Bun and Fish Ina Bun because aside from the fact that it is delicious, it has more less fat so the
people who are on diet will enjoy eating burger without thinking much about the calories. Protein is an important nutrient, but
burgers offer way more than that. Whenever you eat a burger, you'll also give your body B-vitamins, iron, zinc, niacin, and
other vitamins and minerals. When your body has top-notch fuel, you can boost your energy levels.
Our Shrimp Ina Bun is a burger with a shrimp patty. The burger will be made up of bun, shrimp patty, lettuce, tomatoes,
cheese, ketchup, mustard, and mayonnaise. The main ingredient of the burger is the shrimp patty which is low in calories and
number of key nutrients such as vitamin B12, which helps form red blood cells and maintain nervous system function, and
selenium, a mineral that helps protect sells from damage.
On the other hand, our Fish Ina Bun is a burger with a fish patty. The burger will be made up of bun, fish patty, lettuce,
tomatoes, cheese, ketchup, mustard, and mayonnaise. The main ingredient of the burger is the fish patty which is filled with
omega-3 fatty acids and vitamins such as D and B2 (riboflavin). Fish is rich in calcium and phosphorus and a great source of
minerals, such as iron, zinc, iodine, magnesium, and potassium.
Our main menu, which is the burger, may come with side dish such as the mojos and the nachos. Our mojos and
nachos will come with different flavors, cheese, plain, garlic powder, etc. After picking which Seafood Ina Bun burger you’ll
going to eat, you will next pick which side dish you want. Seafood Ina Bun can come as solo or without add on side dishes or
beverages.
II. Menu
Figure 2. Shrimp Ina Bun Figure 3. Fish Ina Bun

Figure 4. Mojos Figure 5. Nachos
III. Ingredients
IV. Procedure
Fruity Refresh
I. Product Description
Our restaurant will not only offer savory and tasty burgers but will also quench your thirst with our Beverages. From
the essential buko juice, savory mango juice and healthy lemon juice, Burger N’ Bites will offer every healthy food.
A good beverage must always be by the side of a savory dish. The drinks we offered are Buko Juice, Mango Juice,
and Lemon Juice. Buko Juice is does contain some nutrients, including the B vitamins Riboflavin (B2), Niacin (B3), pantothenic
acid, folic acid, biotin, as well as trace amounts of thiamin (B1), Vitamin C, potassium, and sodium. It also contains some
simple carbohydrates (sugars) and amino acids. Mango Juice is rich in vitamins, minerals, and antioxidants, and it has been
associated with many health benefits, including potential anticancer effects, as well as improved immunity and digestive and
eye health. And Lemon Juice are high in vitamin C, fiber, and various beneficial plant compounds. These nutrients are
responsible for several health benefits. Our beverages will not just satisfy your thirst and taste buds, but it will also provide
you a good health.
We will ensure that our products are prepared in a highly sanitary kitchen and produce them with our best ingredients.
We care for our customer’s health while we give them what they have paid for. Our Beverages are not just for the tongue but
also for health.
II. Menu
Figure 6. Lemon Juice Figure 7. Mango Juice Figure 8. Boko Juice

III. Ingredients
IV. Procedure
C. Product Benefits
What advantages does our special burger provide? One of the best snack foods in the Philippines is the burger.
Throughout the nation, you can find this delicious snack food. Shrimp may benefit bone and brain health, weight management,
and cardiovascular disease risk reduction, according to the research. Additionally, it might ease menstrual pain. Shrimp can
be a delicious and high-benefit way to improve your general health. While milkfish can satisfy the body's protein requirements.
The high nutritional value of milkfish can reduce the risk of coronary heart disease and boost stamina. Specific product benefits
are included in Burger N’ Bites. The following are the benefits of our exceptional product, which will undoubtedly sell out to
customers:
1. Has great taste. The main ingredient in our Shrimp Ina Bun is shrimp patties. Additionally, milkfish is used in our
Fish Ina Buns. And the fresh buko, mango, or lemon that make up the Fruity Refresh. As a result, this product is
intended to stand out in its field.
2. Increasing ease of access and convenience. In addition to being reasonably priced, our product gives our
customers access to more food options. Comparing our products to the well-liked meal that was constantly sold
out, we have a high percentage of availability. A person's hunger can be conveniently satisfied by selecting our
product.
3. It guarantees food safety. Every client wants to ensure their safety, specifically, in food. Additionally, Burger N’
Bites had a safe food processing facility where Fish Ina Bun and Shrimp Ina Bun could be produced. Our product
is produced in a clean environment while wearing appropriate attire, such as gloves. Our company seeks to
maintain the quality, as well as the assurance and confidence of our clients.
4. Less Fat. Some of us know that shrimp and fish have less fat than meat or ground meat, which are the ingredients
that will be used in our burgers. The reduction of fat in our burger would make a significant difference in terms of
health benefits.
CHAPTER 2
MARKET ANALYSIS
I. Market Characteristics
A. Place
The place where we would establish our business would be at 399 Mamatid Road, Cabuyao City of Laguna.
Figure 7.1 Actual Location in Google Map
Figure 7.2 Actual Location from Google Map

B. Description
Immediate Area
Burger N' Bites is located 2.2 kilometers from the Mamatid highway, so people can stop by if they want to try a new
and unique burger. Because this is a new business, the location is not fancy like other restaurants or stores. The location is
simply a simple but secure location that anyone can visit. We chose this location for our Burger N' Bites business because it
is accessible to everyone and is surrounded by subdivisions and villages, schools, and businesses. Villages and
subdivisions such as Saint Joseph Village 3, Oroville Subdivision, Mabuhay City Phase IV, Villa Palao, and Brgy. Buena
Rosario is not far away. Schools such as St. Jerome Integrated School of Cabuyao, St. Vincent College, Liceo De Mamatid,
and Mamatid Elementary School are also located in the area, which is a major advantage for Burger N' Bites to be profitable
because students enjoy fast foods such as burgers. JMDG Furniture Store, beauty shops, and a car wash were among the
other businesses in the area. Also within walking distance are convenience stores such as 7-Eleven and Puregold, as well
as drug stores such as The Generics Pharmacy and an unfamiliar one called Farmacia ni Dok. The Mamatid Barangay Hall,
Mamatid Covered Court, Diocesan Shrine, and Parish of San Vicente Ferrer are also nearby. Furthermore, this location
would be simple to find and locate because Mamatid Barangay Hall is nearby and commuters such as workers and students
oftenly pass through this area.
Traffic Volume
11:30am-12:30pm- A lot of students need to go to school around 11:30am to 12:30pm, which causes traffic in
Mamatid, Cabuyao Laguna.
1:00pm-4pm- From around 1:00 pm to 4 pm, there is no traffic in Mamatid, Cabuyao Laguna, which can be perfect
for travel.
5:00pm-7:00pm- Around 5:00 pm to 7:00 pm in Mamatid, Cabuyao Laguna, there is rush hour traffic because of
students and people who came out of work.
How often traffic in Mamatid, Cabuyao Laguna?

Every day because in Mamatid, Cabuyao Laguna is a place where a lot of schools, students and workers are there.
Accessibility
Because it is located close to a church, a school, the barangay hall, and public transportation, our company is
accessible to commuters, staff members, players, church ministry, and other types of customers. Since everything is in the
commercial area of the barangay, there is no need for customers to go to the highway to get what they need. Due to its
proximity to the surrounding area, locals will have no trouble gaining access to it, and we will work to raise its profile so that
potential buyers can easily locate it. In all aspects of the company, we will use colors that contrast with one another to make
products more easily identifiable to customers who are blind or have limited vision.
Visits to our social media profiles on websites such as Facebook, Instagram, and Twitter allow prospective buyers to get in
touch with us and ask any questions they might have about the products we sell. An operator is available to answer any
questions you may have regarding the products that we sell.
Figure 7.3 Minute Burger Figure 7.4 MCCHToda Terminal
Figure 7.5 Pharma Drugstore Figure 7.6 D’Boss Express
Figure 7.7 FMB Dental Clinic Figure 7.8 LBC

II. Target Customer Profile
A. Potential Customer
The Burger N’ Bites restaurant is established in a commercial building at Banlic, Mamatid Cabuyao City of Laguna.
Its location is on the busy road of Mamatid which is an excellent opportunity for a new business. Vehicle workshops surround
the area, and offices, a school, and subdivisions are within walking distance. For this purpose, a market segmentation strategy,
specifically demographically, is conducted to ensure its potential customers. In addition, it gives a more profound analysis to
address the people’s needs and wants. Since Burger N’ Bites is on a lively street surrounded by school, subdivisions, office
center / buildings, malls, and others, the potential customers are expansive. Including its geographic description and
considering the age range, it will appeal to all ages: children, teenagers, adults, and senior citizens. Other than that, the
inhabitants from nearby subdivisions and social groups of students, employees or laborers, teachers, drivers, commuters,
shoppers, friends and families are the possible consumers of Burger N’ Bites food and beverages. This restaurant is satisfying
for customers’ hunger needs and cravings.
One example of this is the Mamatid Elementary School and Liceo de Mamatid and it is only within walking distance
to Burger N’ Bites. During its operating hours, there shall be teachers, parents or guardians, other school workers, and
students passing by. Thus, Burger N’ Bites shall lead these people in preparing their meals for work or serving them to provide
sufficient energy to function the whole day. In other example, the people who for in the Barangay Hall will be performing their
services and duties that is why they need a place to stop by to fill their stomachs and even relax for a moment.
Just like the people who will play in the court beside the Barangay Hall, they can get the delicious and amazing
products of Burger N’ Bites. After a long tiring play, the players must eat their basic eating necessities. Following are the
commuters. They may be waiting for a ride or looking for a food establishment to spend their time in a similar case. They can
be someone who attended the masses from the other road San Miguel Parish Church, and such people who are about to
return home or go towards their designated place. Lastly, the potential customers are none other than the primary groups of
family and friends. Especially from close subdivisions, namely Saint Joseph Village 3. On the whole, this business provides
its potential customers with affordable, healthy, and ready-to-eat products for a diverse range of customers, no matter their
age, gender, and religion they have.
B. Target Market
Burger N’ Bites offers a variety of burgers which not just only focuses on serving savory burgers but also serving
healthy burgers. With its menu highlighting the snack loved by Filipinos, which is the burger, the team identified three groups
as the target market. These are divided into:
1. The employees of the surrounding establishments such as the Barangay Hall,
2. The families and friends of the nearby subdivisions, and
3. The students and teachers at the nearby schools.
In addition, the qualifications of customers, namely the characteristics of their needs, pay, authority, and availability,
were considered in determining the said people.
The first category to be specifies is the employees, they work at nearby stores, offices, gas stations, car washing
services, malls, and other establishments. Since they are present during their working hours, whether on weekdays or
weekends, they have the opportunity to recognize Burger N’ Bites, especially during their break time. To state why they are
the target customers of Burger N’ Bites is to say that they need a place to order or dine in meals that will provide them energy
and fulfill their other body necessities with healthy foods. This business can give them an affordable product for their whole
day or break time. The following quality to be considered is these customers’ pay. Burger N’ Bites, valuing creating cheap
foods, these workers have the capability for payment, especially after gaining and saving their salaries.
The second category is the inhabitants of Saint Joseph Village 3, Garden Homes Subdivision, Villa Palao Subdivision
and Mabuhay City, mainly family and friends. Considering their geographic distance, the availability to check out this
restaurant business is high. Our burgers will be serving the craving and needs of family and friends that live in the said
subdivisions. They will always have the chance to check the restaurant because it will be either a walking distance from their
subdivision or it will be known to many people that they will be curious to visit the restaurant.
Lastly, the students and teachers of Mamatid Elementary School and Liceo de Mamatid, since they are present during
their class hours and after school hours, especially on weekdays, they will have the opportunity to recognize and visit Burger
N’ Bites. To state why they are the target customers of Burger N’ Bites is to say that they will be needing a place to go after
school hours or their break time and will provide them a savory and delicious food. The following quality to be considered is
the students’ allowance and teachers’ pay. Burger N’ Bites is focus on valuing creating cheap foods, these students and
teachers have the capability for payment, especially after gaining and saving their salaries or allowances.
In conclusion, demographic and geographic factors evaluate Burger N’ Bites target market. Still, its product and
services are boundless. At this time, society is becoming busier. Hence, this restaurant is present to provide these target
customers with wonderful mealtimes to strengthen their stamina, bonds, and identities.
CHAPTER 3
COMPETITOR ASSESSMENT
I. Competitors Background
The Burger N’ Bites will be located in the 399 Mamatid Road Cabuyao City of Laguna. Some direct competitor
observed near the area are Minute Burger, Brader, Shinning Starry Cafe. Minute Burger and Brader are known for their
affordable and quality burgers. Shinning Starry Cafe is known for their samgyupsal, burger and fries. The considered main
direct competitor is the Minute Burger, especially Bacon Cheeseburger in Brioche Bun, which directly opposes to our Seafood
Burgers.
II. SWOT Analysis over Direct Competitor
A. Strength
Minute Burger is one of the most recognized and leading burger restaurant or stores in the Philippines for 30 years,
it was founded in 1982, and has established over 130 operating franchises and 350 stores nationwide, amplifying convenience
and strong brand awareness among consumers. It was established in the belief of providing affordable and quality food for its
customers.
B. Weaknesses
The Minute Burger store chain is planning to grow across several continents, which requires them to invest more
money in new technology that is at odds with their long-term business goals. Additionally, since Minute Burger stores must
be located in accessible areas, they are more likely to pay a higher rental fee. This higher operating expense structure has
led them to adopt a price premium approach, a pricing strategy wherein a company sets a selling price for products and
services higher than their business rivals. Considering Filipinos are known for being practical, this pricing may influence the
consumers' drive to make purchases, which would be a significant disadvantage for the store. Likewise, given that Minute
Burger operates on a 24/7 basis, they are likely to have a higher ongoing operating cost structure. It includes high staff costs,
recruitment and training capital, human power capital, etc.
C. Opportunities
Internet platforms are currently one of the easiest and most efficient ways to advertise and inform the target market
about a product. Minute Burger has a website where they've organized all the pertinent details about their services, goods,
and special offers. They also have almost 400k followers across Twitter and Facebook. They can reach millions of potential
customers and expand their global connections through their globally recognized official social media accounts. Furthermore,
inute Burger also capitalize on online platforms, allowing their internet patrons to make purchases in the convenience of their
home. It constantly develops and expands its offered products, particularly the payment methods, which now include online
payment apps. Finally, thousands of internet users promote the brand through vlog content, posts, and tweets. It is effective
in encouraging other consumers to seek out and purchase products.
D. Threats
Due to supermarkets and other convenience stores starting to implement a 24/7 operating structure, Minute Burger's
competitive advantage of extending daily operating hours is also negatively affected. In addition, since Minute Burger is open
every day at all hours, they are more prone to shoplifting, theft, and armed hold-up, which in return mandates the shop to
invest more in their overall security. Lastly, Minute Burger might face various complaints and lawsuits, given that they have a
wide range of markets, which could affect their reputation.
III. SWOT Analysis Own Business Internal and External Environment
A. Strength
The ‘burger’ classical snack is known for its beefy and savory taste. In the traditional or normal burger, the usual meat
or patty is beef and chicken. On the other hand, Burger N’ Bites delectable and mouth-watering Shrimp Ina Bun and Fish Ina
Bun was, their patty is made up of shredded shrimp and fish. For dear customers of all ages, Burger N’ Bites transformed the
mundane experience of eating burgers into an ultimate culinary adventure where they could savor the seafood close to their
hearts. Furthermore, Burger N’ Bites also offers Beverages where they can relish Coconut Juice, Mango Juice, and Lemon
Juice. The proposed business serves customers with on-the-go meals that they can eat on fully schedules days.
B. Weaknesses
One of the main weaknesses of Burger N’ Bites is its offers products, which are limited to 2 burgers and 3 beverages.
Furthermore, preparing the shrimp and fish is time-consuming and complicated; unlike the beef and chicken on normal burger
patty that can be bought on stores, the shrimp and fish in the burgers must be shredded into tiny, pieces, which may
necessitate long hours of labor. Moreover, some raw materials used in products have a short shelf life. Additionally, since the
shop is located in a commercial building, expansion of the restaurant would be complicated. While the Burger N’ Bites could
only accommodate 20 people at a time, the restaurant’s capacity to accommodate more customers will not be feasible in the
given location.
C. Opportunities
Since the Burger N’ Bites fosters trademark food, which is the burger, it could be easily recognized and be well-known
by a large portion of the Cabuyenos population. Moreover, anyone in the location could also enjoy Burger N’ Bites foods and
beverages with their classmates, partner, friends, and family, enriching their bond and promoting healthy lifestyle. In a
technologically dominant society, the Burger N’ Bites will go beyond the use of print materials to advertise its products,
pertinent information about the business, location, and contact details. Burger N’ Bites information will also be accessible and
promoted on social media platforms such as Facebook, Twitter, and Instagram.
D. Threats
Price increases for raw materials can have an impact on the entire business. The sustainability of the food production
value chain is seriously threatened by climate change, and the effect that shrimp production has on the issue is growing in
importance in society. Burger N’ Bites products are mainly taken in the sea. If there is a threat in the climate change, the
production of shrimps and fishes will be dangerous. The higher costs of burger's inputs are endangering its business model
because there is pressure on our systems to produce enough food to meet the world's expanding population. Food prices are
rising as a result of this pressure. Due to a greater focus on healthy eating, Burger N' Bites is seeing a decrease in young
customers. Quick serve restaurants have been associated with junk food, where ingredient quality and nutritional value are
sacrificed for a low price, speed, and convenience. Governments around the world are struggling to cover the costs of treating
and treating illnesses related to unhealthy lifestyles caused by diet.
CHAPTER 4
MARKETING PLAN
I. Products and Services
A. Menu
Figure 8.1 Burger N’ Bites Menu Figure 8.2 Burger N' Bites Menu
This menu was made classic while remaining within budget. As our special burgers, Burger N' Bites menu features
Shrimp Ina Bun and Fish Ina Bun. We specifically chose those burgers, with Shrimp Ina Bun as our top sellers because it is
having a unique flavor, features, and taste. The shredded texture of the shrimp with the right number of spices further satisfies
the customer’s palate. It is perfect for the locals and foreign customers’ breakfast, lunch, or even dinner.
Following our restaurant’s flavored and tasty burgers, we created 3 fruity refreshments or drinks for the customers to
taste and complete their satisfaction of experience in our restaurant. We have the Lemon Juice which contains different
vitamins and will remove the ‘umay’ of the seafood patty. The Mango and Buko Juice which will make the customer’s taste
buds refreshing. These drinks and combinations are ideal for our country’s hot climate, and purchasing these refreshing
beverages is a fantastic deal for our customers. They have various options and varieties to choose from at an affordable price.
We also offer side dishes to accompany our burgers, the mojos and nachos. They are essentially thick unpeeled
potato slices that are battered and fried. Since mojos is made up of potatoes, we can get potassium, calcium, and magnesium
when eating it. Nachos, on the other hand, consisting of tortilla chips or totopos covered with cheese or cheese sauce, as well
as a variety of other toppings and garnishes, often including meats (such as ground beef or grilled chicken), vegetables (such
as chili peppers, lettuce, tomatoes, and olives), and condiments such as ketchup, mayonnaise, and mustard.
B. Packaging and Product Presentation
Figure 9.1 Product Presentation Figure 9.2 Fish Ina Bun and Shrimp Ina Bun Presentation
Figure 9.3 Mojos Presentation Figure 9.4 Nachos Presentation

Burger and Side Dish
Burger N’ Bites burger and side dishes will be put to a chipboard like
packaging which is called as Ripple Wall Burger Boxes. This burger box is
characterized by their unique design with a pattern of ridges that resemble waves
or ripples, hence the name ripple wall. The ridged texture of the material gives
these burger boxes extra insulation for heat and makes them more rigid and
sturdy, which helps to prevent any accidental spills or leaks. Constructed from
high-quality and eco-friendly materials, ripple wall hamburger boxes are a cost-
effective and practical solution for food packaging. Their lightweight design and
easy-to-use features make them suitable for every fast-food restaurant, café, or
food truck. Additionally, they are grease-resistant, environment-friendly, and
available in various sizes to accommodate different kinds of burgers and
sandwiches. Before putting the burger, our cook will firstly put a parchment paper
inside to ensure that the greasiness of the burger will be put away. The packaging
will be design with a minimalistic style containing the colors of our logo.
Figure 10. Burger and Side Dish Packaging
Fruity Refresh Packaging
Figure 11. Fruity Refresh Packaging
Burger N’ Bites Fruity Refresh will be put to a cup carrier if the customer wants the drinks to take it out. Made from
biodegradable and sustainable paperboard. Take out of fruity refresh orders now include a lid and straw, as is standard in all
other food and beverage establishments, and for the convenience. Additionally, the logo was attached to the center of the
drink and carrier to make the elements symmetrical. A logo is significant in building brand identity and fostering loyalty from
customers.
II. Pricing
A. Market Inventory & Price Canvassing

B. Pricing Strategy
III. Distribution
A. Operating Hours
The operating hours of a business or organization are the hours that the system assumes our business hours.
Operating Hours refer to the times of day when a company allows purchasers to enter the premises and purchase products
and services.
The ideal hour or specific time for our business to begin operating daily is 5:00 AM to prepare the products,
employees, and the site. After all the preparations are completed, the restaurant will open at 7:00 AM., when we anticipate a
substantial portion of our target customers will visit to have their first meal of the day. After the rush hour of people in our
restaurant, the business is open until 8:00 PM. While the final hour of work, from 8:00 p.m. to 9:00 p.m., will be spent on
cleaning and securing the restaurant. The business will also implement shifting hours for employees in every 8 hours of the
total operation time.
B. E-Commerce Marketing
Nowadays, technology advances, making communication more
accessible no matter the distance. It creates more opportunities for
marketing strategies and distribution processes in a business. Thus,
Burger N’ Bites considered using e-commerce, wherein you can buy
and sell your products and services on the Internet, allowing digital
transactions to occur.
Nowadays, technology advances, making communication more
accessible no matter the distance. It creates more opportunities for
marketing strategies and distribution processes in a business. Thus,
Burger N’ Bites considered using e-commerce, wherein you can buy
and sell your products and services on the Internet, allowing digital transactions to occur.
Specifically, Burger N’ Bites has registered with FoodPanda and GrabFood, one of the most well-known delivery
apps. Using the proper proceedings and legal documents and establishing merchant partners with them contributes to a
more accessible, convenient, more manageable process for the customers. Also, online delivery and purchasing give
various choices and smoother transactions.
IV. Promotion
A. Traditional Promotional Materials
Posters
Figure 12.1 Poster 1 Figure 12.2 Poster 2
Posters are an old-fashioned and powerful instrument for making a visual impact and imprinting vivid pictures in the
brains of onlookers. As a result, Burger N’ Bites created a poster with a white, red, and orange color palette to fit the
restaurant's characteristic of classic burger. A photograph of the provided primary goods was also added in the poster's upper
center to assist potential clients imagine the real meals they can order. The poster's colorful text, color scheme, and aesthetic
appeal seek to catch readers' attention when strolling down the street, waiting for a cab, or traveling on a regular basis
element.
Furthermore, all relevant company information was provided, such as contact information, social media accounts,
address, operation hours, and available meals on the menu. People are 70% more likely to recall a company marketed in
print than online, therefore posters are critical in advertising the Burger N’ Bites. Furthermore, buyers that value dependability
and concreteness love posters. The advertisement will appear at the restaurant's business building, as well as adjacent
schools, subdivisions, towns, basketball courts, terminals, and churches. After obtaining the appropriate permissions and
following the requirements, the company will ensure that everything is addressed lawfully.
Brochure
Figure 13.1 Brochure (Front Page)
Figure 13.2 Brochure (Back Page)

Brochures are marketing materials used to promote a company's products and services. They are informational
publications that try to demonstrate potential clients the benefits and pricing of a product. Most significantly, they are intended
to attract the attention of clients via the use of visual components as well as simple yet engaging phrases and language.
Burger N’ Bites carefully analyzed the merits of this type of advertising materials. Brochures are inexpensive forms
of advertising that are also quicker and easier to distribute. Aside from that, they are more thorough in design and may store
sufficient information about the organization. As a result, it cherishes the customers' time and confidence, as well as the
brand's identity. Similarly, it may be read at any time and from any location, and it is easy to transport.
The brochure design by Burger N’ Bites blends colors, text, information, and images to evaluate its target audience
and their interest. The layouts are designed to highlight the most important items, which are organized appropriately by
category.
To characterize Burger N’ Bites advertising material, they are separated into two pages. Their color themes are yellow,
black, and red, which reflect the classic burger character. The first page provides individuals with the precise and adequate
facts about their connections, location, and other social media accounts. The font size and color are set and comprehensively.
It also incorporated the company's motto and other memorable words to pique the interest of clients. On either side, there are
photos of the top items.
The second page follows that. It displays the menu as well as photographs of additional foods. To make the items
stand out, they are divided into different places and colors. It is comfortable and mouthwatering in the middle, and it will
undoubtedly appeal to consumers. Similarly, the layout prioritizes simplicity, balance, uniformity, and attentiveness.
Overall, Burger N’ Bites intends to distribute this leaflet through door-to-door distribution in a community, person-to-
person distribution, or placement in high-traffic waiting areas.
B. Social Media Platform
Facebook
Figure 14. Official Facebook Page

Facebook is a well-known platform for company sharing and promotion. This program is highly rated, simple to use,
and offers a wide range of chances for business owners and entrepreneurs to monitor and promote the popularity and sales
of their company. It is a powerful tool for any form of company. In addition to providing our organization with an opportunity to
It may inform others about your products, services, and brand by convincing, amusing, and interacting with our consumers
online for much reduced advertising expenses. Burger N’ Bites restaurant chose to use this channel to dramatically increase
our commercial success and leverage on the app's popularity for these reasons.
Text, images, videos, music, tales, posts, comments, and streams are all valuable aspects on Facebook that will
pique the interest and attention of customers. As a result, Facebook may help the business interact directly with existing and
future consumers, swiftly reach the target demographic, and provide clients with a mobile optimized experience. Using this
sort of digital advertising, we may communicate with others, share, and create content through communities. It is a means of
making the most of the currently available social media platform, Facebook.
Instagram
Figure 15. Official Instagram Account
Because Instagram is one of the most popular social media sites, most businesses discover a large medium and
audience for product advertising there. The users' "Instagramable" notion is the primary motivator for this advertising
campaign. For example, in basic circumstances, individuals like photographing their meal and posting it to Instagram.
Customers in Pastil-an Kalami may do the same and tag the store's official account. Many users will see the
company's branding as a result of this. The first stage in advertising a product is exposure. In accordance with this, Pastil-an
Kalami will make certain that the accommodations are worth sharing. The software also has elements that might help the
company's marketing strategy. These elements include tales, reels, narrative highlights, and the usage of hashtags to swiftly
spread information.
C. Sales Promotion Strategy
Loyalty Cards and Gifts for Loyal Customers
Figure 16.1 Free Burger Loyalty Card
Figure 16.2 10% Discount Loyalty Card
Loyalty cards enhance the customer experience. Customers earn discounts or other benefits in return for their
continued patronage while business maintain a healthy customer base. Burger N’ Bites is more likely to see those customers
continue spending on their products or services. A customer loyalty program offers a motive to keep customers interested in
brand loyalty.
The customer will pick between the Free Burger Loyalty Card and 10% Discount Loyalty Card. Effective customer
loyalty programs enhance the overall value of your product or service and motivate loyal buyers to make their next purchase.
Loyalty programs aim to retain existing customers by understanding and meeting customer needs and wants. In doing so,
they maintain sales levels, margins, increase the loyalty and potential value of existing customers, and induce cross-product
buying by existing customers. The underlying belief, based on the 80/20 law, is that a small percentage of customers generate
most of a company’s sales.
Valentines and Christmas Promo
Figure 17.1 Valentines Promo Figure 17.2 Christmas Promo
Let the old saying” Love comes from the stomach” to be your motto this Valentine’s Day. Traditionally Valentine’s Day
is one of those days in the year when restaurant owner expects a big crowd in restaurants around the world. While many
people will argue that Valentine’s Day is the product of American consumer society, and that day has been invented to make
people spend all their money and for traders to get more profit, this holiday is truly traditional and dates to the Roman era.
Today’s Valentine’s Day that we celebrate on 14th February, dates from the third century, the time of the Roman Empire.
Valentine ‘s Day is for many people the perfect opportunity to prove their love. Some of them will only buy some gift
to their beloved while others will bring their loved one to dinner in a romantic restaurant. But one thing is sure, for those who
are in love Burger N’ Bites will spice up their love with delicious burger and pleasant flavor of the fruity refresh. People,
regardless of whether they are old or young are always in demand for new special events and experiences, and for their
money they demand more, not only good food but also the appropriate ambiance and something special. Since Valentine’s
Day is for couple, there will be some promos such as discounts and special programs or menus.
Discounts, coupons, and deals on popular products are the top three Christmas marketing ideas. You can also
consider using gift cards as they are the most popular type of Christmas gift. Especially in the context of shipping delays – as
gift cards aren't affected by stock problems, they may save your Christmas campaign from going down the drain. Burger N’
Bites will give Christmas gift cards in which they can use when buying again or eating again at the restaurant. There will be
no expiration on the card, if the restaurant is open.
Burger N’ Bites will also give merchandise things such as cups, mugs, and practical things that the customer can use
every day. It is important to give back to the customer because they are the heart of the business.
CHAPTER 5
OPERATION PLAN
I. Business Organization
A. Ownership and Management
The Burger N’ Bites is under the business form of partnership. It is the responsibility and ownership in a business
enterprise between two or more individuals being shared. With these, the people supervise the generation of the business’s
operations. In addition, the individuals who formed this arrangement have agreed to share workload, resources, profits, risks,
and losses. When the owners first began a great business, they decided to create it in partnership because it is sufficiently
simple and continues over time. It provides a more vital financial situation due to the owners’ sharing of resources contributing
more capital and access to investors. Likewise, partnering in a business gives more cost-savings and opportunities.
Moreover, the partnership builds wider networks that can develop the business and have a better borrowing capacity.
Another advantage is that trust and new perspectives and ideas are brought. The business enterprise does not pay income
taxes; its tax responsibilities of profits and losses pass through its partners. Other than that, sharing responsibilities and
management balances work and life and presents moral support too. Overall, Burger N’ Bites enterprise consisted of nine
owners and had an agreement. Namely, they are Ms. Arlene Alemania, Mr. John Aaron Aranzanso, Ms. Shaina Diongco, Ms.
Kristina Margarita Lopena, Ms. Theresa Mae Marilao, Mr. Jon Ronelle Masaredo, Ms. Hether Fiona Melanes, Ms. Blessy
Ricafort, and Ms. Aira Sophia Tejada. These business partners contributed their knowledge, expertise, resources, and
networks to improve the business operation further. Their tasks and duties are specific and are shared equally. Additionally,
these owners have agreed to contribute to the capital and assured that the profits and liabilities’ burden is held accountable.
The investments of each owner for the capitalization of Burger N’ Bites are as follows:
B. Organizational Chart
Figure 18. Organizational Chart
Burger N’ Bites organizational structure or chart consists of nine proprietors who are also employees. This type of
organization enables the management to oversee the restaurant’s operations successfully. Each position’s specific duties
maintain the Burger N’ Bites restaurant. Task distribution, coordination, and supervision are a few organizational structure
components that will aid in achieving organizational goals. Nine (9) teenagers founded the business venture and have decided
to lead each individually by naming Ms. Arlene A. Alemania as the general manager and Mr. John Aaron C. Aranzanso as
the production manager.
Burger N’ Bites organizational chart improves employees’ comprehensive focus through increased responsibility and
decision-making. Furthermore, opening lateral communication channels increases information flow, facilities the quick and
effortless transfer of resources, enhances interpersonal communication skills, and improves communication flow. The general
manager manages the overall business operations while the other manager will be fulfilling his own responsibilities to his
department. The financial manager performs data analysis and advise senior managers on profit-maximizing ideas. Financial
managers are responsible for the financial health of an organization. They create financial reports, direct investment activities,
and develop plans for the long-term financial goals of their organization. On the other hand, production manager is responsible
for overseeing the production process and coordinates all activities to ensure enough resources on hand. They can plan
workers' schedules, estimate costs and prepare budgets to ensure workflow meets required deadlines.
The structure’s leaders must be accountable for keeping their employees safe, comfortable, and secure. Furthermore,
because Burger N’ Bites is a start-up establishment, the co-owners will also act as temporary members of the waitstaff or
server. Despite the establishment’s increasing need for costs to help it achieve success, Burger N’ Bites will undoubtedly hire
more staff members with highly professional credentials, competencies, and personalities as the company expands and finds
adequate finances to support its operation.
C. Job Title and Description
D. Company Policy
The policies and rules implemented in the business are intended to create an organized and customer-friendly
environment, with the primary goal of providing excellent service and experience. Therefore, paying close attention to and
acting under the policies and guidelines listed below is crucial. Violation of restaurant policies and rules may result in
disciplinary action, and a contract termination is an option if a more severe offense does occur.
General Conduct Items

1. No discrimination against customer or other staff members.
2. Always uphold honesty and politeness.
3. Cooperate with management or your coworkers.
4. Don’t engage in violent confrontations with other employees or visitors, and refrain from posing a threat of violence.
5. Avoid rough or rowdy play or pranks during business hours or near the restaurant’s perimeter.
6. Avoid alcohol and drugs.
7. Except where permitted by law, having a firearm or weapon on the premises is prohibited.
8. Smoking is strictly forbidden inside and close to the restaurant’s premises.
9. Always report any violations of policy rules.
10. In an investigation, always be cooperative.
11. Lying on the job application form or failing to disclose an important fact is strictly forbidden.
12. Violation of Food Safety Policies and Procedures will result in significant and immediate management action.
13. Any conduct that the management reasonably deems harassment or otherwise inappropriate will be subject to appropriate
consequences.
Cash Management
1. It is illegal to take money, food, or property from the restaurant or a coworker.
2. Giving away free food and restaurant properties or eating unpaid food or drinks to anyone is not permitted.
3. It is inappropriate to come up over or short in a cash drawer abruptly.
4. Any business property that is vandalized or damaged downplays consequences.
5. Prevent implying to ring up the entire sale.
6. Observe restaurant cash handling procedures and avoid breaking them.
7. Without permission from the assistant manager or restaurant manager, allowing visitors into the kitchen or dining room is
forbidden after it has closed.
8. Make sure that the restaurant’s back door is not left open or unlocked: exiting / entering through the back door at the start
and finish or after dark is specifically banned.
Sanitation and Food Safety

1. Always use the management-provided handwashing and sanitizing method.
2. Always wear the appropriate attire and protective clothing
3. Food that has expired cannot be consumed, served, or taken.
4. Keeping potentially harmful and sharp objects close to potentially dangerous areas and failing to keep the workspace
clean is highly discouraged.
5. Check that the product is cooked to specifications.
Schedules Working Hours, Timekeeping, and Attendance

The effectiveness of the business greatly depends on the employee attendance. Employees are expected to strive
perfect attendance and to be on time for work. We understand that occasionally, employees might not be able to attend work
or necessitate additional time before they arrive. Notify the manager as soon as possible if you become ill or experience
another emergency that could prevent you from working the entire or part of your scheduled shift.
Abnormally high rates of absences, delays, or both may result in a penalty, subject to termination. When an employee
misses three (3) days ow work without providing notice, the manager will assume that the employee has willfully decided to
resign from the position.
1. With proper notice, report to work on a scheduled day or time.
2. Avoid leaving your job or your assigned tasks without a good reason or permission in advance.
3. Keep off-clock to work to a minimum.
4. It is not allowable to undertake personal matters during working hours, such as using the phone for private issues, unless
its urgent.
5. It is not instructed to take breaks at times other than those designated or without the shift manager’s approval.
E. Offenses and Disciplinary Procedure

Offenses Subject to Disciplinary Action
These are set to build the enterprise’s effective and productive workplace. These guidelines are established to protect
the customers and other staff inside the enterprise. The disciplinary actions range from verbal warning to imediate termination
of employees who violates the terms and condition given.
Offenses
1. Improper wearing of uniform inside the workplace during working hours.
2. Improper sanitation of stations after they’ve worked on the place.
3. Wearing excessive accessories while working; however, lobe earrings will be exempted from this policy.
4. Logging in later more than the period given.
5. Bringing and using cellphones in the workplace during working hours.
6. Working with poor hygiene, such as untied hair, long nails, filthy hands, etc.
7. Using vulgar words inside the store during business hours.
8. Making indecent gestures to customers and other workers.
9. Taking an action of refusal against the manager’s reasonable orders.
10. Disrespecting the customer that can cause a customer’s negative feedback.
11. Taking an unauthorized person inside the kitchen, office, or any other parts of the establishment that only authorized
personnel can access.
12. Failure to attend to their assigned task.
13. Cannot submit a Leave of Absence (LOA) before unattending the said working day.
14. Sleeping during working hours can cause failure to attend to the responsibilities given.
15. Failure to report broken business property if it happened during your shift.
Offenses with Immediate Dismissal

1. Any action of theft is strictly prohibited from the enterprise.
2. Intentionally damaging the enterprise property that can affect the business’ production.
3. Being influenced by alcohol, drugs, and other things.
4. Releasing confidential information and causing a security breach that can affect the enterprise and it employees.
5. Breaking into establishment outside the business hours of the enterprise.
6. Ruining the appearance of the business by vandalizing, breaking the windows, and purposely damaging the tables and
chairs.
1st Offense
A verbal warning will be given to the said employee who committed the offense, which will be recorded. They will be
put on probation if necessary.
2nd Offense
The disciplinary action may differ based on the severity of the misdemeanor. The employee may receive one (1) to
three (3) days of suspension from work.
3rd Offense
After the warning and disciplinary actions, the employee is already subject to termination if they still commit the 3rd
offense. This action is also applicable to employees who committed violations subject to immediate dismissal.
II. Resources and Production
A. Hiring Plan and Procedure

To fully secure a productive and competent business, the owners shall first identify the specific qualifications they are
looking for in each position. In terms of the employee’s soft skills, they must posses these characteristics of effective
communication and collaboration, organization, attention, flexibility, and safety consciousness. Meanwhile, their hard skills
include customer service, cash operation, intelligent cuisine knowledge and practices, efficient sanitizing procedures, and
such. On the other hand, in educational credibility, high school graduates and above are eligible. Though, graduates of the
Technical Education and Skills Development Authority (TESDA) and a degree holder in clunary arts and hospitality
management are preferred. In addition, applicants with one or more years of experience in the food service industry shall be
mainly examined.
The next important step is to post and promote the job opportunity. Given that digital promotion of such an offer is
one of the most impactful ways to ensure that people see and apply for the position, we will utilize it, with Facebook and
Instagram as the primary tools. We will, however, continue to use printed copies of the job opportunity details, such as flyers
and signage, and distribute or display them in some commercial areas. After obtaining the ideal quantity of applicants, the
next step is to begin the interviewing and filtration of candidates.
Pre-employment testing will be used to conclude after the applicant's information has been screened, collected, and
verified, as well as an evaluation of their talent and skills has been made. Lastly, the final significant steps will be the job offer,
hiring, and onboarding processes.
Since the owner will do most of the work first, every employee will only be working part-time. But we intend to hire
staff members with relevant and competent skills as the business expands and to reward them appropriately. Instead of hiring
more people, we expect to expand the responsibilities of most employees from that point forward.
B. Manpower
The business would require a General Manager, Financial Manager, Production Manager, Cashier, Cook, Waitress,
Dishwasher, and a Delivery Man to start the base operations of our company. In line with this, a business enterprise would
need people and a workforce to run and function. The organization values the employees who’ll work with them. Thus, they
will receive a justifiable pay grade and benefits. The expected human resources cost will be ₱2,000,000.00 per year; this is
an estimated guess made while trying to account for employee benefits, taxes, and other fees included as employed.
Burger N’ Bites will also be providing its employees with benefits or indirect compensation from Social Security
System (SSS) upon employment, Philippine Health Insurance Corporation (PHIC/PhilHealth), and Pagtutulungan sa
Kinabukasan: Ikaw, Bangko, Industriya at Gobyerno (Pag-IBIG). The SSS contribution rate taken by the employer is 8.5%. In
PHIC or PhilHealth, contributions are currently at 4%. PAG-IBIG contribution will be ₱100 from the monthly salary of each
employee. These give the employees the option to avail of maternity, sickness, retirement, and death benefits.
C. Operation and Production of Goods

The business will build a partnership with a supplier to maintain sustainability in the supply of goods. The supplier is
within Brgy. Mamatid Cabuyao City of Laguna to alleviate transport casualties among the ingredients such as spoilage, rotting,
and damages in the packaging. The suppliers are Norelynie Fruit Stand, Fresh Buko, Jenny Meat Store, Redlocks.
1. Supply Receiving
2. Food Handling and Production of Goods

The cook and other kitchen personnel will start cooking and preparing the food the moment the customer order the
food in the menu that they want. The burger will be made to order so that the food will not go to waste and be contaminated.
Proper uniform and attire are also observed among the crew to ensure food safety and prevent contamination.
3. Storage
After use, the tools and equipment will be cleaned and kept in the cupboards and cabinets. The physical store has
an assigned storage room for storing goods and ingredients. All condiments in large quantities and yields are arranged on a
rack. The crew will keep the storage room clean. Some vegetables will be held inside the fridge at a monitored temperature
to keep them fresh. Proper ventilation and humidity inside the storage room must also be observed to avoid spoilage and
rotting of ingredients.
4. Selling
The Burger N’ Bites will serve the customer in three (3) common ways.
D. Uniform
Figure 19. Uniform
As a food company, personnel must wear correct uniforms and use personal protection equipment. Burger N’ Bites
will supply staff with uniforms as a result of this. The apron is the most important aspect of wearing the entire ensemble. It
helps the business, and its personnel appear attractive and suitable for handling and serving food. Burger N’ Bites employees
will wear uniforms so that it will be easier for the customers to quickly identify who is who; it also lets them know we care
about customer service and cleanliness. Across the board, employees who wear a work uniform will feel more like part of the
team and (often subconsciously) will work harder and more efficiently. While for the aesthetics, the color scheme used are
yellow, red, brown, and gray, which is the same as the logo. Because the company prioritizes respect, humanity, and the
wellbeing of its employees, recognizing them by name is one of many methods to demonstrate positive sentiments toward
them.
E. Space Analysis
Figure 20.1 Floor Plan

The establishment is 90 square meters and is divided into different areas. The establishment’s exterior is designed
so customers can quickly look at what's inside. As the customers enter the shop, they are instantly presented with the dining
area, which contains five tables and 24 seats. Right by the side of the dining area is the counter. It's conveniently close to the
entrance where the customers can quickly have a look at the menu and make their order. The counter is also designed with
minimal with a color of white and brown, keeping the traditional theme that the restaurant has. It provides a relaxing
atmosphere for the customers and the establishment's staff and adds to the aesthetic of the theme. Before employee or
personnel can enter the kitchen, they will need to pass by the counter area. The last room of the establishment, in the furthest
back, is the storage are of cleaning materials and the bathroom. We picked the color palette of red, yellow, and white because
of the retro theme.
1. Top View
Figure 20.2 Top View
The top view of Burger N’ Bites showcases the blueprint of the restaurant’s physical structure, illustrating the
placement, space, relationship, and distance between areas to address the business and guests’ needs. The place was
divided into five essential areas with their respective purposes: a dining area, counter, kitchen, storage, and bathroom. First,
the customers will be greeted by the retro style of the dining area and counter area. A minimalist red and white color scheme
were incorporated, evoking a comfortable and eye-pleasing environment. Likewise, the kitchen was located just behind the
counter area to direct the food to the claiming table allowing a hassle-free serving of meals. The kitchen and counter area
were purposely connected to provide a much more accessible and convenient location for the server and cook who prepares
the burgers and juice. Overall, the structure and placement of rooms are specifically designed for a more suitable and
convenient operation while retaining a Retro style dining ambiance. The interior design was kept simple and minimal to convey
that all customers, regardless of social status, ethnicity, or cultural background, are welcome and will feel at home and be
accommodated in the restaurant.
2. Front View
Figure 20.3 Front View
Following the modern-retro facade chosen for the establishment, the exterior of Burger N’ Bites consists of nothing
more than the basics. The wall is glass so it will be accessible and convenient for the customers. We decided to go with the
glass wall because it is so modern type, pleasing to the eyes, and scream fast food restaurant feels.
3. Kitchen Area
Figure 20.4 Kitchen Area (Side View)

Figure 20.5 Kitchen Area (Top View)
The kitchen area has a sufficient space to allow the chef and kitchen personnel to move freely. The kitchen is the
allotted place solely for preparing, cleaning, cooking, and plating meals to avoid contamination and keep the cooking process
safe and clean. A kitchen window was installed beside the stove to provide natural lighting and to keep the air fresh by enabling
food odor to escape. It is equipped with the requisite kitchenware to facilitate an employee-friendly working environment.
Furthermore, a wooden wall was constructed between the dining and kitchen areas to allow customers to view the food
preparation, provide little entertainment, and ensure a safe and pleasant dining experience.
4. Dining Area
Figure 20.6 Dining Area (Top View)

Figure 20.7 Dining Area (Side View)
The dining area is where the customers will eat their food or be seated while waiting. The dining area includes five
tables and seats that are enough to accommodate 24 people. As customers enter the restaurant, they first encounter the
dining area and will immediately be given seats. The dining area is the center of the establishment. Beside it is the counter
where the customers can take their orders and go to their seats and the counter where the customers will order the item
they want from the menu. It follows through one of the critical points of the Burger N’ Bites, which is convenience. This setup
makes it convenient for the customers, who can access what they need immediately.
Figure 20.8 Counter Area

III. Legal Issues
A. Business Permit
A Business Permit, also called a Mayor's Permit, will prove that the business is appropriately licensed and entitled
to operate legally within the locality and a proof that the company is paying taxes and dues to the local government office.
This permit serves to help secure essential papers of the enterprise. It requires situating in a detectable place for verification
and legitimacy of the customer or authorized person visiting to inspect the store. It is confirmation that the company is
registered.
The permit renewal every January 1st and 20th of the year is a must. Expect consequences may happen if a
business fails to file a resurgence, such as a 25% surcharge on renewal fees with an additional 2% interest per month of
delay. Moreover, the Local Government Unit (LGU) is to sanction a suspension for a business within their jurisdiction if they
fail to renew business permits.
B. Sanitary Permit
The city health representative issues a sanitary permit to allow the Burger N’ Bites restaurant to operate in the area.
For a food establishment, a sanitary permit is a certificate to be presented upon requesting a business permit. It is a
temporary certification that validates the inspection of the establishment and the overall operation. Confirming that the site
met the criteria and standards and complied with the sanitary permit requirements. Food and non-food establishments need
a sanitary permit to initiate a business.
A clean and organized environment is essential for any business or enterprise, not only for customers but also for
the owners, staff, and employees. The overall place is the reflection of the enterprise, a dirty and disorderly environment
might raise doubts about the management's commitment to the safety of the customers and employees. By creating a
captivating, welcoming, and secure environment for customers, a clean facility helps to increase their loyalty.
Correspondingly, a clean environment positively influences the productivity, morale, and well-being of the staff. Overall, a
tidy, organized environment is the epitome of an effective, trustworthy fruit of a commitment to work.
C. DTI Permit
The Department of Trade & Industry granted the legality of Burger N’ Bites restaurant's business identity and rights.
DTI permits ensure high-quality, secure products at fair prices through implementing initiatives that support informed and
watchful customers, cooperative and self-policing businesses, and a safe consumer environment. It is crucial to understand
that selecting a business name is only one of the recordkeeping requirements when registering a business in the
Philippines. It does not constitute a license to operate. Because it lacks a distinctive identity that customers can recall, a
business without a name is hardly a business.
Additionally, two companies with the same name could confuse prospective customers and hinder all marketing
efforts. Therefore, the Department of Trade and Industry (DTI) advises all business owners to obtain a Certificate of
Business Name Registration. Apart from emerging with a name for your new business, you must go through the DTI
business registration process if you are a sole owner. It is necessary to register your single proprietorship business with the
DTI to provide it with a legal identity and gain the right to use your business name. Remember that a business name (BN)
registration is not a business license.
D. Barangay Business Clearance
Barangay Business Clearance is one of the essential requirements of the local government to commence a
business. The said permit will legitimize the operation of your business venture under the jurisdiction of the locality to which
the business belongs. Moreover, it will certify your business as a registered operating enterprise. It can be an authentication
that the business pays taxes, prioritize sanitation, and encourages the safety of its customers. A Barangay Business
Clearance is a document issued by the Barangay Secretary and signed by the Barangay Captain. This document is similar
to the Mayor's permit; yearly renewal is necessary. Along with the certificate is a business plate that must be displayed on
public view in the physical store of the business entity.
E. Bureau of Internal Revenue
The Bureau of Internal Revenue (BIR) is mandated to collect the internal revenue taxes of investors and the
entrepreneurial body of our economy. Acquiring a certificate of registration from the said government agency will legally
register your Taxpayers Identification Number (TIN) issued by the Securities and Exchange Commission (SEC). Thus, the
document will legitimize your business venture as a registered organization that pays taxes to contribute to the economic
value of your business.
CHAPTER 6
FINANCIAL PLAN
I. Projected Start-Up
A. Lease / Rental Fee
B. Advertising Expense
C. Furniture and Fixtures

D. Kitchen Equipment
E. Kitchen Tools
F. Dining Supplies
G. Office Supply
H. Utility Consumption
I. Cleaning Supply Expense

Monthly Supplies Estimate
Reusable Supplies
J. Uniform Expense
K. Manpower Expense
L. Market Inventory
M. Maintenance, Repair, and Replacement Expense
The business will allocate or save a weekly budget for emergency, unanticipated repairs and replacements
and maintenance of the facility.
II. Sales Forecast

CHAPTER 7
EXECUTIVE SUMMARY
I. Business Name
One of the things that makes a business successful is its name. It is the face of a business. It is crucial for marketing
as it represents the trademark of the enterprise. The name of our business is Burger N' Bites. We gave it the name "Burger
N' Bites" because the burger will be the main item we sell, and "bites" refers to the side dish we will also offer to customers.
II. Mission and Vision Statement
Vision
To establish ourselves as the industry standard in burger quality, taste, and innovation. To be the restaurant of choice
by consistently meeting and exceeding customers’ expectations for both food quality and value. We aim to become everyone’s
go-to eatery.
Mission
To become an integral part of people’s routines by catering delicious meals of superior quality at prices that are
affordable to them. And to develop a strong relationship with the customer by delivering outstanding service while maintaining
honesty and responsibility.
III. Business Overview
Burger 'N Bites is about to give the burger you know and love a makeover. You will discover new patty flavors that
are unique and unfamiliar to your taste buds here at our restaurant, but we guarantee that once you try them, this will be the
burger you seek out again and again. The deliciousness of our patty, served in two different ways, will be more than enough
to satisfy all our customers.
As students, the most important things we consider is our time because we must meet many deadlines and such. We
always experience eating while doing activities and meeting deadlines and sometimes if the situation or if it is hectic, we will
not eat at all. With that, our group choose to sell burger because it is accessible, convenient, and on-the-go food. Since the
product is very affordable it appeals to many potential markets such as working class, students, drivers, and others.
There are a lot of people who take pleasure in eating burgers and the sides that come with them, but some burger
joints serve patties with flavors that are virtually the same because they use the same meat or other ingredients. We decided
to open a burger shop because we want to invent a new type of burger that uses a patty that is different from the usual kind
of patty. In addition, our burger will be accompanied by a selection of tasty side dishes, and it will be served alongside
refreshing fruit drinks that are excellent for one's health.
IV. Problem
The Philippines has an extensive and diverse culinary culture. However, when it comes to burgers, particularly those
made of ground or beef, Filipinos appear to prefer other options. There are several reasons for this, ranging from cultural to
economic factors.
The widespread practice of religion is one of the primary reasons why Filipinos do not purchase ground or beef
burgers. Because the majority of Filipinos are Roman Catholic, a large percentage of them observe the Lenten season, during
which they refrain from eating meat on Fridays. People are looking for alternatives, such as fish or vegetable-based burgers,
to satisfy their hunger while also meeting their religious requirements.
Another reason Filipinos avoid ground or beef burgers is their preference for higher protein-content meats. Filipinos
are well-known for their love of chicken, shrimp, and fish. These food-proteins are, in fact, less expensive than ground beef
or ground chicken, making them more accessible to the majority of consumers. Furthermore, these meats have more variety
and flavor, making them the preferred choice for burgers.
Another factor influencing demand for ground or beef burgers in the Philippines is the high cost of beef. Beef is one
of the most expensive meats in the Philippines. Beef is unaffordable for the majority of people, making it a luxury item they
are better off without.
Lastly, Filipinos are concerned about their health, which influences their demand for beef burgers. Burgers made from
ground or beef are commonly high in fat and calories, which can lead to obesity, heart disease, and other health problems.
People are becoming more health-conscious, and they are looking for healthier, lower-fat alternatives. This has resulted in a
preference for veggie or fish burgers, which are considered as healthier options.
V. Solution
As consuming hamburgers produced from beef has been linked to problems, we have developed a replacement
option.
Owing to the fact that the majority of Filipinos follow Roman Catholicism and abstain from eating meat during the
Lenten season, people can satiate their desire by eating fish or shrimp on a bun. Due to the fact that burgers are not composed
of meat, people may still eat them.
Foods with little calories and that are nutritious are in great demand in this nation. Several individuals struggle with
their health and must change their eating habits in order to be healthy. The desire for tasty yet healthful meat replacements
is one of them.
Our product contains more protein than hamburger, but most consumers don't appear to care about the quantity of
protein in their diet. Also, we have little calories, so you won't feel bad if you eat more than one burger.
If you're seeking for a meat substitute, seafood should, in our opinion, be your first pick. Our beliefs are supported by
a number of factors. First off, due to its high protein level and low fat content, shrimp is regarded as one of the healthiest
meals available. Second, it's also believed that seafood is a fantastic source of calcium, which supports strong bones and
teeth. In addition to these advantages, seafood will aid in lowering your body's cholesterol levels and facilitate weight loss.
VI. Target Market
Burger N’ Bites offers a variety of burgers which not just only focuses on serving savory burgers but also serving
healthy burgers. With its menu highlighting the snack loved by Filipinos, which is the burger, the team identified three groups
as the target market. These are divided into:
1. The employees of the surrounding establishments such as the Barangay Hall,
2. The families and friends of the nearby subdivisions, and
3. The students and teachers at the nearby schools.
In addition, the qualifications of customers, namely the characteristics of their needs, pay, authority, and availability,
were considered in determining the said people.
The first category to be specifies is the employees, they work at nearby stores, offices, gas stations, car washing
services, malls, and other establishments. Since they are present during their working hours, whether on weekdays or
weekends, they have the opportunity to recognize Burger N’ Bites, especially during their break time. To state why they are
the target customers of Burger N’ Bites is to say that they need a place to order or dine in meals that will provide them energy
and fulfill their other body necessities with healthy foods. This business can give them an affordable product for their whole
day or break time. The following quality to be considered is these customers’ pay. Burger N’ Bites, valuing creating cheap
foods, these workers have the capability for payment, especially after gaining and saving their salaries.
The second category is the inhabitants of Saint Joseph Village 3, Garden Homes Subdivision, Villa Palao Subdivision
and Mabuhay City, mainly family and friends. Considering their geographic distance, the availability to check out this
restaurant business is high. Our burgers will be serving the craving and needs of family and friends that live in the said
subdivisions. They will always have the chance to check the restaurant because it will be either a walking distance from their
subdivision or it will be known to many people that they will be curious to visit the restaurant.
Lastly, the students and teachers of Mamatid Elementary School and Liceo de Mamatid, since they are present during
their class hours and after school hours, especially on weekdays, they will have the opportunity to recognize and visit Burger
N’ Bites. To state why they are the target customers of Burger N’ Bites is to say that they will be needing a place to go after
school hours or their break time and will provide them a savory and delicious food. The following quality to be considered is
the students’ allowance and teachers’ pay. Burger N’ Bites is focus on valuing creating cheap foods, these students and
teachers have the capability for payment, especially after gaining and saving their salaries or allowances.
In conclusion, demographic and geographic factors evaluate Burger N’ Bites target market. Still, its product and
services are boundless. At this time, society is becoming busier. Hence, this restaurant is present to provide these target
customers with wonderful mealtimes to strengthen their stamina, bonds, and identities.
VII. Keys to Success

A newly established business venture is a vulnerable entity in a competitive market. It is due to external factors
brought up by the market, such as competitors, the state of the economy, market demands, and others. Business owners
cannot have control over every situation but can set themselves up to overcome these risk factors. A business venture's
success is not about its establishment but how long it will stand on the market. Upon establishing a business, it can be the
initial step forward, but the continuous operation of the company is the fundamental part of reaching its success. With this,
Burger N’ Bites would take the initiative and action plans to overcome the enterprise's vulnerability.
First, the business partners should identify the risks they might encounter along running operations. A part of a
business is taking calculated risks as you imperil your resources to possible loss. However, by distinguishing the potential
situation that might prompt the company's failure beforehand, the proprietors can provide initial solutions and plan to alleviate
and prevent it from affecting the business. Thus, Burger N’ Bites will plan out the contingency of the business through the
realistic provisions of its residing threats in the market.
Next, Burger N’ Bites will ensure that the product corresponds to the demand in the market needs. The imbalance
between demand and supply can put the producers into profit loss. In line with this, the business will ensure that the product
constantly supplies the needs of its target market. The company is optimistic about the business's profit as they analyze the
target market within the consumers' geographic location and demographic profile.
Moreover, Burger N’ Bites will also strengthen the partnership of its proprietors to keep the dissension inside the
organization. A good working environment will lead the business to a well-ordered operation flow. With this, the organization
will also consider the competence of the employees and their fit to their applied work. While employers will not demand
unnecessarily high qualifications, they must still choose the right employees to do the job to justify the salary expenses
allocated for the workforce.
From that perspective, other than the harmony between the staff and the team, the enterprise must ensure adequate
production flow. The business entity should be consistent in the inventory of goods and supplies, communication with the
supplier, daily production monitoring, transparent profit auditing, and performance assessment of the whole business.
Another factor that adds up to the vulnerability of a business is the liquidity risk in monetary resources. Accountancy
and finance are the fundamental foundation of a company as they will be the primary source for your investment and
capitalization. Burger N’ Bites will overcome this by efficiently using the gained profit to raise sales in the coming operation
days. The proprietors must be wise, realistic, and decisive in investing, considering the opportunity cost and trade-offs.
Moreover, the business will also take innovative steps to promote Burger N’ Bites. Promotion is crucial for the
company to be known and gain sales. Marketing efforts can bring the business into a wider audience and target the market.
A cost-efficient promotion is the goal of Burger N’ Bites.
Lastly, Burger N’ Bites will attain resiliency within the organization. The proprietors acknowledge that things might not
always run as planned, but resiliency over these matters will keep the business from entirely failing. Also, resiliency is a head-
turner for another possible business opportunity. Opportunity recognition is often distinguished while facing a problem.
VIII. Steps Forward and Opportunities for Investment and Partnerships

The business aims to gain a competitive advantage over its rival after successfully establishing it in the industry. The
business's next goal is to innovate the menu's current products, create more versions of pastil touched with other Filipino
dishes based on market demand, and incorporate desserts and side dishes to offer complete course meals. A more extensive
menu will accommodate customers' diverse tastes and broaden the restaurant's scope of accommodation. Offering more
dishes will pique the audience's desire to try other delectable dishes from the restaurant.
The business aims to expand its reach to customers and create strong product awareness by opening more branches.
Opening an associate will help the company to build more opportunities for sales as well as a way to expose the brand to a
greater public. Furthermore, the business will publicize all its pertinent information about the product and advertise to a greater
public by creating an official account on other social media that will utilize videos and reels for a more detailed and entertaining
advertisement. As it continues to endeavor in the field, Burger N’ Bites will conduct further research to better adjust to the
changing preference of the market to serve as a basis for incorporating new ideas in marketing strategies.
Investments are crucial to enrich the restaurant's financial resources and help the enterprise reach its established
goals, sharing adequate and profound business knowledge and experience. The enterprise will seek investors with proven
track records who also share similar objectives to the business in preserving Filipino taste and promoting Filipino culture.
Future investment will be used in the business assets, operating equipment, marketing tools, and human capital. The
enterprise will also have the opportunity to further discuss innovative and significant ideas in developing the financial and
operating aspects of the business. The enterprise will ensure a legal and thorough investment agreement with transparent
terms and conditions.

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CABUYAO INSTITUTE OF TECHNOLOGY

Enterprise Park, Banay-Banay, City of Cabuyao, Laguna

First page - Photo of product size 6x6 colored

Third page - Table of Contents

CHAPTER 2: Market Analysis

Chapter 3: COMPETITOR ASSESSMENT

Deadline: March 16, 2023 (soft copy only)

“A Hungry Eater Deserves a Tasty Burger”

A Partial Fulfillment in the subject of Entrepreneurship of

I. Vision and Mission Statement

II. Business Overview

C. Business Name, Logo, and Tagline

The “Burger N’ Bites” brand name is a polygonal shape in brown wood

Figure 1. Logo of Burger N’ Bites

c. The Fish and Shrimp

d. The Spoon and Fork

1. High Quality Service

2. High Quality Product

3. Low Quality Price

This means that we will offer customers products at reasonable prices.

iii. Color Schemes

The ketchup sauce is represented by the red background color.

“A Hungry Eater Deserves a Tasty Burger”

III. Products and Services

Seafood Ina Bun

Figure 2. Shrimp Ina Bun Figure 3. Fish Ina Bun

Figure 4. Mojos Figure 5. Nachos

Figure 6. Lemon Juice Figure 7. Mango Juice Figure 8. Boko Juice

Figure 7.1 Actual Location in Google Map

Figure 7.2 Actual Location from Google Map

How often traffic in Mamatid, Cabuyao Laguna?

Figure 7.3 Minute Burger Figure 7.4 MCCHToda Terminal

Figure 7.5 Pharma Drugstore Figure 7.6 D’Boss Express

Figure 7.7 FMB Dental Clinic Figure 7.8 LBC

II. Target Customer Profile

II. SWOT Analysis over Direct Competitor

III. SWOT Analysis Own Business Internal and External Environment

I. Products and Services

B. Packaging and Product Presentation

Figure 9.3 Mojos Presentation Figure 9.4 Nachos Presentation

Burger and Side Dish

Figure 10. Burger and Side Dish Packaging

Fruity Refresh Packaging

Figure 11. Fruity Refresh Packaging

A. Market Inventory & Price Canvassing

A. Traditional Promotional Materials

Figure 12.1 Poster 1 Figure 12.2 Poster 2

Figure 13.1 Brochure (Front Page)

Figure 13.2 Brochure (Back Page)

B. Social Media Platform

Figure 14. Official Facebook Page

Figure 15. Official Instagram Account

C. Sales Promotion Strategy

Loyalty Cards and Gifts for Loyal Customers

Figure 16.1 Free Burger Loyalty Card

Figure 16.2 10% Discount Loyalty Card

Valentines and Christmas Promo