Search engine optimization (SEO)

Strategy Document for Merahyan

Training Center
March 2/2023

By Kalkidan Zewdu
Step 1: Define Your Target Audience

Think about who you want to attract to your website. These questions can help:

● Who are they? Demographics like age, gender, income level, and geographic location can
help inform your SEO strategy.

● What websites are they visiting? And what kinds of content are they engaging with?

● What needs do they have that aren’t being met?

Demographics Websites & Content Needs

· Addis Ababa. · Short term courses · certificate

· Males and females · Description of the · Skills

course/outline
· aged 17-50 · experience
· Schedule of course
· low to mid-level income · Land new job
· Cost of the programs
· Students, professional, · Networking
· Outcome of the course
Graduate
· News/blog

Step 2: Identify Topics and Keywords to Target

Now it’s time to take what you learned in Step 1 and use it to identify content topics and keywords
that will attract that specific audience.

First, create a list of topics your audience would be interested in and that will be a topic for your
website
 Topic

You tube class

Graphic design

Website development

Python programming language

Basic computer skills

Graphic art

Next, we will do keyword research to find specific keywords based on each topic.

Note: see their search volume, competition, and business relevance before you are going to use them.
Let’s do for the topic of graphic design we did above. Here the search volume done only for Ethiopia..

Topic Keyword Search Volume/mo. Competition Relevance

Graphic Graphic design 2400 medium relevant

design

Adobe Illustrations 880 medium Relevant

 Adobe photoshop 3600 medium relevant

photoshop 1600 medium Relevant

Adobe InDesign 210 low Very relevant

Graphic design course 10000 low Very relevant

Graphic design 1000 low Very relevant

software

Step 3: Plan Your Content

Now it’s time to plan the content you’ll create. As you might expect, these will be based on the topics
and keywords you found in the last step. you need to cover each topic with depth, breadth, and
authority focusing on the keyboard finding.

Create depth by writing long-form articles that cover each keyword thoroughly. Your content should
be 100% satisfying for someone searching for that keyword, based on their search intent. In other
words, don’t let them leave with a million questions. Let’s do examples

Keyword Content Content Description

 photoshop Photoshop tools with efficient Photoshop tools are specialized
tips functions or commands used to
perform specific tasks. Some of
the most common tools used in
Photoshop include the Brush,
Pencil, Eraser, Clone Stamp,
Magic Wand, Lasso, and Move
tools. Photoshop….

Step 4: Plan Your Link-Building Strategies

Content Link-Building Strategies to Use

Photoshop tools with efficient tips Resource pages

may be signup form page

Might be any useful link in the website

They increase your site’s domain authority, helping your content rank better on Google.
In this step, choose the strategies you’ll use to build links to the content you’ve planned

Note: we need to do the same for each content.

Step 5: Choose Your SEO Goals and KPIs

Setting clear goals is like creating a map of where you want to go.
So for this step, choose your goals and key performance indicators. These are the metrics you’ll use
to judge whether your approach is working. So, it’s worth spending a few minutes to get them right.

It may be tempting to focus solely on pure SEO factors, like rankings and domain authority scores.
Those are great things to look at. But it’s important to tie them to more concrete business goals, like
more sales.

Business Goal SEO KPIs Details / Timeframe

Increase Number of registered Number of students from 20% increase by the next 3
students at Merahyan training organic search traffic or number months
center of website visitors from Organic
search traffic.

Conclusion

This SEO strategy helps us to be on the top of the search engine page result if implemented
accordingly and it will give us positive results for our business. This is done as a sample for one topic
or service of Merahyan. So, we need to do for all topics that will be written in our website and to do
for all topic we need to have a clear written document about Merahyan training center, such as your
business Goal, your persona/customers, service or programs you have, and the page in your website
need to be clear. Better to have only a few but content rich pages and easy to navigate. So, we need to
consider this procedure before we go to create or update any posts.