Marketing End of Week Recap

VISION: Members of the CV Marketing team

send regular end of week (EOW) recaps
to the EVP of Marketing & Revenue.
These reports ensure projects and
priorities are staying on track and help
identify any roadblocks the team
member is facing or any additional
support needed.
COMMITMENT: Each member of the brand marketing
team commits to following the steps
below to submit their end of week
recap to the EVP of Marketing &
Revenue by Noon PT on Saturday of
each week.
EXECUTION: See steps below.

TEMPLATES AND RESOURCES: EOW Recap Email Template

VIDEO OVERVIEW: N/A

SCREENSHOTS: PROCESS STEPS:

1. Open up your CV Gmail

account, and click on
‘Compose’.
 2. Fill out the “To” line to
include the EVP of
Marketing & Revenue.
a. CC your Supervisor,
the EVP’s assistant.

3. Fill out the subject line:

[Date] EOW Recap | Last
Name
a. EX: [3.03.2023] EOW
Recap | Larson

4. When ready to complete

the body of the email,
navigate to the ‘EOW Recap
Email Template’.
a. Copy and paste the
contents of this email
to use as a framework
for the report.

NOTE: this template is meant to

be used as a framework. Feel free
to add in information outside of
the four main categories (items
accomplished, priorities,
roadblocks/approvals/questions,
and breakthroughs).

5. Fill out the email in its

entirety with the required
information.
a. Add in as much
information as
 needed for the EVP of
Marketing & Revenue
to evaluate where
projects stand within
the department.
b. Once reviewed and
ready, send the email
off. Emails should be
sent by noon on
Saturday of each
week

NOTE: EOW recaps should be

submitted prior to any planned
time off

Created By: Josh Larson

Approved By: Jeremy Gabbert
Date Approved: 3.9.23

CHANGE TRACKER:
DATE CHANGED WHO MADE THE WHAT WAS CHANGED
CHANGE (high level)

6/12 JL/EM Emphasis on due date

6/16 BK Removed sending to PM