Hook-on High Chairs

Product Market Research

 Content
1 Product Trends

2 Competitive Analysis

3 Requirements Overview
1. Product Trend
1.1 Search Trends on google
We can analyze the changing demand trends for
the product through this.

1.2 Sales Trends on Amazon

We validate the changing demand trends through
this
 1.1 Search Trends from google trends

According to search trends, the demand in the product market is relatively stable.
 1.2 Sales Trends from Amazon(US)

Based on the sales figures, hook on chair demand is increasing.

2. Competitive Analysis
2 . 1 Inglesina Fast Table Chair
Best Seller Hook On Chair on Amazon

2 . 2 Chicco QuickSeat Hook-On Chair

A different Hook On Chair

2 . 3 Toogel Hook On High Chair

Seller from China and has a good sales volume
 2.1 Inglesina Fast Table Chair Sales Analysis

① Best seller hook on chair (without tray)

② Sales are not seasonal
 2.1 Inglesina Fast Table Chair Sales Analysis

① Another sales link for the product on Amazon (with tray)

② Total sales Volume for this product will be more than 10K pcs per month
 2.1 Inglesina Fast Table Chair Color Analysis

Color Black Cream Navy Blue Dark Green

Pictures

Monthly sales 4000+ 1000+ 800+ 600+

The main color scheme for the hook on chair is dark tones such as black.
 2.1 Inglesina Fast Table Chair Comments Analysis

5 star customer reviews 87%

4 star customer reviews 8%

Main Pros:

1. Easily foldable, travel-friendly design

2. Sturdy, with good load-bearing capacity

3. Easy to open and assemble

4. Easy to clean, the fabric cover is removable and washable, and maintains good

condition even after multiple washes

 2.1 Inglesina Fast Table Chair Comments Analysis

Main Cons

1. Not fit for many types of tables

2. The product damages the table surface

3. There's a huge gap between the chair and the table.

4. Unsafe! Even with the safety belt in place, the baby can easily stand up.

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2.2 Chicco QuickSeat Hook-On Chair Sales Analysis
 2.2 Chicco QuickSeat Hook-On Chair Color Analysis

Color Graphite Nature/Grey Red

Pictures

Monthly sales 800+ 400+ 100+

The main color scheme for the hook on chair is dark tones.
 2.2 Chicco QuickSeat Hook-On Chair Comments Analysis

5 star customer reviews 85%

4 star customer reviews 9%

Main Pros:

1. Quick to attach and stays firmly attached between uses.

2. Sturdy, with good load-bearing capacity

3. Come with a removable tray

4. Easy to clean, the fabric cover can be removed in one minute.

5. Fits thicker table!

6. No annoying gap between the chair and the table

 2.2 Chicco QuickSeat Hook-On Chair Comments Analysis

Main Cons:

1. Many customers report sharp metal wire pokes out.

2. The sides are not padded, which makes the baby uncomfortable.

3. Unsafe! Even with the safety belt in place, the baby can easily stand up.

4. The screws have a risk of breakage.

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 2.3 Toogel Hook On High Chair Sales Analysis

Seller from China

 2.3 Toogel Hook On High Chair Color Analysis

Color Grey Black Navy Blue

Pictures

Monthly sales About 2000 400+ 200+

Grey is also a great color for this kind of product

 2.3 Toogel Hook On High Chair Comments Analysis

5 star customer reviews 75% Far below the level of competing products
4 star customer reviews 11%

Main Pros:

1. Great value for money, comes with a meal tray.

2. Easy to clean.

3. Portbale, small size and light weight.

4. Comes with a nice carry bag.

5. Stable and convenient!

 2.3 Toogel Hook On High Chair Comments Analysis

Main Cons:

1. Most negative reviews mention poor sewing of the product.

2. The product has limited space, and the baby is not comfortable.

3. Many customers said the plastic parts are broken.

4. The metal part bend after used.

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2.4 Product Comparison
3. R e q u i r e m e n t s O v e r v i e w
3 . 1 safe

3 . 2 portable

3 . 3 easy to clean

3 . 4 connection method

3 . 5 comfortable

3 . 6 others
 3.1. Safe
Safety is the foremost factor we need to consider.

① We should prevent the baby from crawling out freely, and a

5-point safety buckle might be one option.

Considerations ② The material selection for critical parts must be sturdy and

for design durable, such as metal and plastic components.

③ Improving the fabric cover tech to avoid occurrences of

---must have breaking at the seams (Actually we can do it)

④ It is essential to consider safety standards for product

clearances and metal sharp points.

⑤ The product connections should be secure and not wobble

when the baby moves around inside.
 3.2. Portable

Portability is a significant distinguishing feature between

hook on chair and traditional highchair

Considerations The folding design needs to be easy.

for design The folded size should be small (compare to Inglesina) and the
weight should be light ( about 4 lbs)
---must have
A nice carry bag should be included.
 3.3. Easy to clean

Easy to clean is another significant distinguishing feature

between hook on chair and traditional highchair

Considerations ① The fabric cover can be easily removed and installed .

for design ② The fabric cover needs to be washable and should not fade or
shrink after multiple washes.
---must have
③ Other designs that can make the product easier to clean(such
as water-resistant coatings or treatments on surfaces.)
 3.4. Connection Method

A good connection method can make the product more

appealing to consumers

Considerations ① It can be connected with table easily ( one or two steps)

for design ② The connection should not cause any damage to the furniture
during use.
---must have
③ Ideally, there should be no gap between the connection and
the table after assembly.

④ Designed to fit mainstream table thickness. (0.7”- 3.5“)

⑤ Most importantly, the connection needs to be stable and safe

after assembly.
 3.5. Comfortable
Comfort is also a factor that must be considered during
the product design process.

Considerations ① The sides should be padded, which makes the baby comfortable

for design ② The harness needs to have shoulder and crotch straps
---must have
③ The space of product and the room of baby’s leg should be
enough ( Refer to competitor Inglesina)
 3.6. Others
① The color design should consider incorporating dark shades
such as black and deep gray.

Considerations
② Versatility will be a highlight that sets the product apart from
competitors, such as the floor chair function.

for design ③ Dining Tray, we should have it.

④ Considering all the designs and competitor analysis, we believe

the MSRP should be $59.99.
Thank
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