in association with

Showcase the Innovation and

Entrepreneurship Ecosystem in
Bengaluru through the

JAGRITI
ENTERPRISE MELA
500+ Participants from across the Country
200 Students from Premier Institutes of Bengaluru
70 Delegates from G20 Countries

30th October, 2023

J N Tata Auditorium
Indian Institute of Science

Event Partners:
WELCOME TO INDIA’S G20 PRESIDENCY

Guided by the principle of ‘One Earth, One Family, One

Future’ and in line with our ethos of Vasudhaiva
Kutumbakam’, India’s G20 presidency has worked to
further global good and create a better planet.

Initiated under the presidency of the G20 2023,

Startup20 is first of its kind official engagement
Shri Narendra Modi group that focuses on ENTREPRENEURSHIP,
Prime Minister of India INNOVATION and COLLABORATION.

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A 15-year-old initiative, Jagriti Yatra is leading a unique
movement of ‘BUILDING INDIA THROUGH ENTERPRISE’
focused on Middle India (Tier 2/3 India).

In 2023, Jagriti Yatra and G20 Startup20 have partnered

to accelerate the movement of entrepreneurship globally.

A Globally Admired Journey of Discovery and

Transformation, has been recast in a new format for the
G20 Presidency of India under the Startup 20 initiative. A
non-profit initiative, Jagriti Yatra is a 14-day, 8000-km
entrepreneurship train journey to inspire youth from to
become entrepreneurs. It has been running since 2008,
impacting, 7500+ youth from Indian and 23 countries. It
focuses on Tier 2 and Tier 3 districts of India, what is
termed Middle India, and it is also creating an enterprise
ecosystem in Eastern Uttar Pradesh.

Refined over years, Jagriti Yatra is an innovation that has travelled from India to other international locations, with similar
journey’s being held in four other countries, and a growing community of entrepreneurs in India and abroad. Designed in
an experiential format, Jagriti Yatra will give you unique insights into understanding Inclusive Entrepreneurship by
immersing yourself in India of small towns and villages. It is based on a methodology of learning where a journey to the
small towns and districts of India in the company of 450 other participants provides a unique learning and networking
forum. This year, approximately 70 persons will be joining this journey from G20 nations, and there will be wider
participation from Indian leaders and visionaries.
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OUR EVENT PARTNERS

Students’ Council, Indian Institute of Science

The Indian Institute of Science, located in the city of Bangalore, is India’s
premier institute of research in Science and Technology.

The Students’ Council at IISc is an elected student body that seeks to improve
and maintain the integrity, inclusiveness, and sustenance of the ecosystem of
all students. Around the year, various technical, cultural and thought-
provoking national and institute-level events are organized by the Council.

Think India
Think India is a forum of students from India's premier Institutes of National
Importance (such as IITs, IIMs, NIDs, NIFTs, AIIMS, NITs, NLUs, and others) that work
on creating a new generation of thought leaders and problem solvers for Bharat.

The forum, started in 2007, organises programs and facilitates internships with
Legislators, Think Tanks, Social Enterprises, premier Law Firms, and Government
and Multilateral Organisations.

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 Sustainablity & Digital Transformation
Bengaluru is the hotbed of innovation that
transforms lives for the better. With the focus of
the G20 Presidency firmly being on the planet,
and its’ people, enterprise building factoring in
these elements along with profit becomes key.
In this Mega Startup 20 featured event at
Bengaluru, we will be discussing along with
eminent panelists, the growth drivers to propel
India to and through the next phase of
innovation and development with sustainability
as a key focus.
Jagriti Enterprise Mela
The Jagriti Enterprise Mela is a festival of
enterprises working with a social focus on
diverse themes, addressing challenges in
societal development, inclusion and
empowerment. The mela provides an
opportunity for enterprises with a vision to
create a self-sufficient India.
JEM will have 50+ startups showcasing ideas
relevant to Tier 2 and Tier 3 districts, and
participants will get first-hand experience of
entrepreneurs in action.
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 Focus Areas Jagriti Enterprise Mela

Agriculture The mela features a curated set of about eight or so

enterprises in each of our verticals/themes. Each
Energy enterprise selected within a vertical either covers a
specific aspect within that vertical, for example offering a
Water & Sanitation product and/or service in a rural and/or urban setting
and so on and so forth. On average, the selected
Healthcare enterprises are about 3-4 years old considering time for
establishing on-ground and to see visible tangible
Skills & Education impact. Exceptions are made however where the product
or service is really innovative, unique or has had early
Technology success

Art and Culture This mela will enable our participants to have informal
and one-on-one interactions with founders and teams
from these enterprises. We hope participating enterprises
Women in Enterprise
will feature their founders and leadership team in
attendance. Enterprises will be studied in depth for their
founders and teams, financial models, market linkages,
sustainability, etc. We hope the founders can tell stories
about themselves and/or the enterprises' journey to the
participants. JEM is a unique event in the social sector
with its focus and its larger message and journey

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WHY SET UP A STALL AT JEM?
Bottled mineral water throughout the journey

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The Jagriti Enterprise Mela over the last 7 years has left its mark as an event that uniquely stands apart from the Startup
Melas that happen in Bengaluru.

500 hand picked enterprising individuals from the Yatra, and 200+ students from premier institutes from Bengaluru
will visit your stalls and interact with you. It is an opportunity to interact with and attract potential talent.
Opportunity to network, forge partnerships and collaborations
Participate in the Startup 20 Mega Event at Bengaluru on Sustainability and Digital Transformation
Brand building exercise, media coverage from our partners who will travel with us throughout the Yatra
Select Angels and Seed Investors will also be travelling with us on the Journey

The showcase is completely free of cost for startups

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 Program Iterinary Participation Criteria

The organisation should have completed

Time Activity
three years since registration.
9:00 AM Registration & Stall Setup
The enterprise should have a clear social
10:00 AM Yatra Arrives at Bengaluru
focus or be a social enterprise.
10:30 AM Inaguration of JEM 2023
The organisation should fall into one or
11:30 AM Tea
more of the broad focus areas identified by
11:45 AM - Jagriti Enterprise Mela Jagriti.
1:30 PM is Open for All
Special Considerations may be made to
1:30 PM Lunch startups who are working on unique
2:30 PM - Startup 20 Mega Event - solutions that may not necessarily fit the
stated criteria.
4:30 PM Sustainability & Digital Transformation

4:45 PM Tea
5:30 PM Yatra Leaves from Bengaluru

*tentative; subject to change based on train timings

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TESTIMONIALS FROM
ENTERPRISES

Divya Hegde
Founder - Baeru Coast Clear; TIP Sessions
The Jagriti Enterprise Mela was an excellent opportunity to gain visibility outside our immediate circles. It also
helped us learn about our peers and leverage the opportunity to meet talent and volunteers.

Mahendra Pyati
Co Founder - Aao Hostels; SustainLabel
The Mela, over the years, has stayed true to showcasing the idea of building India through enterprise with
everyone around benefitting from the movement as opposed to a select few.

Sonal Agarwal
Founder - SurakshitU Solutions
"The Mela connected us with like-minded entrepreneurs and provided valuable validation for our mission. This
experience has been instrumental in building crucial connections for our impactful work.

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Are you ready to be part of
this movement of
conversations,
collaboration, and
change?
If you would like to be a part of our larger
vision of developing the soft
infrastructure - the ecosystem for
entrepreneurs and find your support
here.

Join us in the Jagriti Enterprise Mela,

apply for participation, and block your
spot.

APPLY NOW

bit.ly/JEMG20

For queries, write to navaneeth@jagritiyatra.com

or WhatsApp us at +91-98441 70695