SHREOSHI MITRA

+91-9810179005 · shreoshimitra@gmail.com

SOCIAL MEDIA & EMAIL CAMPAIGN MANAGER

Creative Social Media Manager experienced in managing social media programs across edu-tech and school
domains. Proactive and hardworking individual talented in campaign development, branding strategies, and ad
management. Proven skills in increasing customer engagement and business visibility in online searches
through successful SEO approaches. Experienced in developing marketing initiatives, and creative designs,
increasing business success and boosting sales. Excellent understanding of AI tools, and decision-making
abilities.

STRENGTHS AND EXPERTISE

Email Marketing SEO Content Marketing B2B & B2C Marketing
Social Media Management Brand Management AI tools for SMM & SEO
Graphic Design Video Compilation Wordpress
Lead Generation Adobe Photoshop AI Web analytics
HTML Canva/Vimeo
Adobe Illustrator
Mailmodo Hubspot
Corel Draw
CRM/LMS Zoho Social/Hootesuite

PROFESSIONAL EXPERIENCE
STEM & Space
Social Media & Campaign Manager August 2019 - October 2023

Managed all marketing activities for an ISRO registered astronomy edu-tech valued at 6 Cr,
including social media, content creation, SEO.
Spearhead outreach initiatives targeting educators, students, and astronomy enthusiasts, resulting
in a 75% increase in program participation
Created content and graphics for blog posts, social media campaigns, and websites to support
marketing objectives for outreach programs, and educational products, contributing to a 45%
increase in annual sales
Managed Facebook, Instagram, LinkedIn, YouTube, and Twitter accounts, increased followers over
four years, and accelerated YouTube/ Facebook accounts to over 4.5K followers.
Created compelling email content, newsletters, and promotional materials
Utilized marketing automation tools to segment audiences, personalize content, and optimize email
deliverability
Conducted A/B testing to refine email campaigns, resulting in a 25% improvement in click-through
rates
Monitored and analyzed key performance metrics, providing actionable insights to improve overall
email marketing effectiveness
Fostered partnerships with educational institutions and astronomy organizations to expand the
reach of edu-tech initiatives.
 WORK HISTORY
Collins India Learning Mar – Sept 2021
Digital Content Strategist Freelance
Sesame India Workshop December 2015
Layouting Curriculum for School (Freelance)
DIREXIONS - Consultant (Creative & Communication) Apr 2010 - Jan 2011
Supported clients with business branding, content creation, and product reviews.
RAMS RELATIONSHIP, GURGAON - Creative and Communication Manager- Rewards
1. Developed Loyalty program plans. Mar'06- Mar'10
2. Developed internal and external communication strategies.
3. Managed creative & and communication for Loyalty programs.
4. Developed Rewards and recognition branding.
ORIENT BLACKSWAN (ORIENT LONGMAN), ND Feb'03 - Feb'05
Assistant Editor Science and Computers (School Books)
ENCYCLOPEDIA BRITANNICA, NEW DELHI Oct'2000- Jan'03
Editor (Science, Mathematics)

EDUCATION
Certification in Digital Marketing Master Course (UDEMY- ongoing)

Diploma in Advertising &Multimedia

Arena Academy of Animation, (2005-2006)

Master in Computer Application (MCA), 2002

Bachelor in Computer Application (BCA),1999

Graduation Maharaj Agarsen College, Delhi University, 1998

ACCOMPLISHMENTS
Best Short-term Campaigns Chandrayaan 3: 8000+ participants
Generated 3000 new participants in 1 month (National Science Day & Moon International Day)
200 Participants for the NASA Asteroid Search Campaign in 3 days.
Launched Fonetti UK based learning app in India. www.readaloudchallenge.com

WEBSITES CREATED
The websites that I have developed are (SEO Content & Graphics included):
1. https://stemandspace.com/
2. https://cosmickids.club/
3.https://cosmicjaunt.in/
4. https://nationalastronomy.org/

References are available on request.

Testimonials on Linkedin.

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