LEVEL 3 Media Production Yr.

2 2021-22

STUDENTS NAME: AMY BOWMAN SUBJECT TUTOR:

Rob Forrester /
Weebly URL: Trevor McCready
https://amybowmanmediayr223.weebly.com/ambient-
loop.html
PROJECT START DATE: w/c: 11/09/23 ASSESSMENT (HAND IN) DATE: w/c: 09/02/24
PATHWAY: Media Production PROJECT TITLE: Ambient Loop
Complete P/F
10 - Engaging with an audience in creative media production / P
ASSESSMENT Criteria Met? Comment
CRITERIA S/G/E
Unit Understand the Your analysis of the characteristics of the audience for a
audience for a
E chosen creative media production activity and
10:
chosen creative interpretation of research activities to develop ideas and
pt 1 media production creative proposals for a chosen audience demonstrates:
activity
Little or no evidence presented or information does not
(Research / Design) relate sufficiently to task (F)

Sufficient relevant information has been gathered,

documented and used in the development of ideas (S)

Thorough and sustained research and investigation of

relevant sources, interpretation and synthesis of
information used to inform, support and develop ideas (G)

Independently identified, thorough and sustained research

and investigation of a range of relevant sources, insightful
interpretation and synthesis of information used to inform,
support and develop ideas (E)

Unit Be able to plan and Your demonstration of independence in decision making in

implement a
E planning and developing creative solutions has shown:
10:
creative media
pt 2 production activity Ineffective planning and little or no evaluation against aims.
for an identified Task or tasks are incomplete (F)
audience.
Evidence of effective planning and evaluation against aims
(Design / Build) that have contributed to a satisfactory completion of the
task or tasks (S)

Coherent and reasoned planning, subject engagement and

commitment.
Realistic evaluation against aims and efficient production against timescales (G)

Detailed and coherent self- directed planning and

negotiation, subject engagement and commitment.
Continuous evaluation against aims and efficient production
against timescales (E)

Your selection of appropriate media and processes to

communicate ideas for an identified audience
demonstrates:
 Ineffective communication and presentation of ideas. Lack of clarity in structure,
selection and organisation (F)

Competent communication and sufficient clarity and consistency in presentation

of ideas appropriate to the intended audience (S)

Confident selection, organisation and communication of ideas. Consistent

approach to presentation demonstrating a good understanding of conventions and
standards (G)

Confident selection, organisation and communication of ideas. Demonstrating

autonomy, personal style and an ambitious use of available resources to
communicate ideas effectively to an intended audience (E)

Unit Be able to use Your critical evaluation of creative solutions against

evaluation in
E identified audience characteristics and reflection on
10:
support of creative learning to inform personal development shows:
pt 3 media production
for an identified Insufficient evidence of ongoing evaluation, lack of or only basic analysis and
audience little or no justification for ideas (F)

(Evaluation) Clearly communicated evidence of valid evaluation and realistic analysis

independently used to inform and develop ideas (S)

Effective communication of analysis and interpretation, independent synthesis of

information and application of reasoned decision making to inform development
of ideas (G)

Accomplished and professional communication of perceptive analysis and

interpretation, demonstrating clarity and sophistication in thinking and maturity in
decision making to progress ideas (E)

Your thorough exploration of existing audience demographics and techniques specific to

the Ambient Loop project is commendable. Your meticulous answers demonstrate a strong
research skill set, contributing significantly to a deep understanding of the target audience
for this project.

Your strong work ethic and attention to detail are evident in your planning and designing
process. Your commitment to pushing new skills is admirable, and your consistent and
meaningful reflection enhances the quality of your work.

Your detailed and satisfying piece showcases your ability to select appropriate media and
Final comments
processes to effectively communicate ideas for the identified audience. Your work
demonstrates a high level of craftsmanship and thoughtful consideration.

Your thorough primary research, along with your own reflection on the process and what
you have learned, is excellent. Your commitment to evaluating the fitness of your work for
the intended audience and engaging in meaningful self-reflection enhances the overall
quality of your project.

Review Date Offered : Student Comment

This ambient loop has taught me a lot, although it isn’t to a standard that I like I do
believe that it is still to a good standard.
Internal Verifier: Paul Ralph Assessor Name & Date: T. McCready/R. Forrester 09/03/24