ACCOUNTING FOR FINANCIAL DECISIONS

Unit-1
o Accounting; The Language of Business; Accounting: An Information System; Users of
Accounting information; Branches of Accounting;
o Financial Accounting; Generally Accepted Accounting Principles; Accounting Standards;
The Accounting Equations;
o Financial Statements
Unit-2
o Recording Business Transactions: Classification of Accounts;
o The Double Entry System;
o Journal And Ledger;
o Process of Recording;
o Cash and Bank;
o Bank Reconciliation Statement.
Unit-3
o Trial Balance;
o Measuring Business Income: Revenue from sales,
o Cost of Goods Sold;
o Inventory valuation;
o Fixed Assets;
o Depreciation, Liabilities & Share holders Equities.
Unit-4
o Preparation of Financial Statements: Profit & Loss Account, Balance Sheet, Cash Flow
Statement.
Unit-5

o Analysis and Interpretation of Financial Statements,

o Financial Ratios,
o Corporate Disclosure,
o Annual Report.
 QUANTITATIVE TECHNIQUES

UNIT – II
o Measures of central tendency
o measures of dispersion
o simple correlation and regression analysis
o concept and applications of multiple regression.

UNIT – III
o Concept of probability – Probability rules
o Joint and Marginal probability
o Baye’s theorem
o Probability distributions – Binomial, Poisson, Normal and Exponential Probability distributions.
 MANAGEMENT PROCESS AND ORGANISATION BEHAVIOUR

UNIT-I:
o Management - Definition, Scope and Importance
o Principles of Management –
o Functions of Management –
o Systems Approach to Management –
o Business Ethics, Corporate Governance and Social Responsibility.
UNIT-II:
o Planning - Nature, Purpose, Steps in planning –
o Management by Objectives –
o Planning Premises –
o Process of Decision Making –
o Decision Tree Analysis –
o Coordination.
UNIT-III:
o Organising –
o Principles of Organisation –
o Span of Control-
o Delegation and decentralization Empowerment —
o Line and Staff relations –
o Directing –
o Leadership Styles –
o Motivation Theories : Maslow, Herz berg, Vroom.
o Managerial Communication –
o Communication Styles –
o Models of Interpersonal Communication, Johari Window –
o Transaction Analysis - Process of Control.,
UNIT-IV:
o OrganisationalBehaviour - Emergence of OB –
o Personality, Values and attitudes –
o Learning and Perception –
o Individual and Group Behaviour –
o Elton Mayo theory –
o Behavioural characteristics.
UNIT-V:
o Organisational Change and Development –
o Change Process –
o OD interventions OrganisationalConflicts –
o Organisational Culture –
o Organisational Effectiveness
 MARKETING MANAGEMENT

Unit 1:
Introduction to Marketing
o
Marketing Process and Environment,
o
Marketing Mix (Product and Services)
o
Product : Concepts and Components, Products Meaning, Characteristics,
o
Classification of Marketing Mix, Meaning, Goods and Services, Product Mix, Product
o
Line and Product line appraisal, Levels of Product,
o Product Life Cycle - Managing the product in Product Life Cycle.
Unit 2 :
o Pricing : A Changing Pricing Environment,
o Consumer Psychology and Pricing,
o Setting the Price,
o Factors influencing pricing decision –
o Approaches to pricing –
o Price and Non-price competition,
o Pricing methods, Pricing strategies.
Unit 3:
o Place: Importance, functions of distribution channels,
o Introduction to the various channels of distribution,
o Levels of Channel of Distribution, designing marketing channels,
o Introduction to Wholesaling, Retailing, Franchising,
o Direct Marketing, and Impact of technology and Internet on distribution.
Unit 4:
o Promotion: Elements of IMC and Developing respective communication campaign,
o Advertising, Sales Promotion, Publicity,
o Personal Selling, Direct marketing and direct response methods,
o Event Management,
o E-Commerce,
o Corporate Communication,
o Public Relations – Types of PR.
Unit 5:
o Consumer Behaviour: Concepts and Significance,
o Factors influencing Consumer buying Behaviour,
o The Buying Decision Process:
o Problem Recognition,
o Information search,
o Evaluation of Alternatives,
o Purchase Decision Post purchase Behavior,
o Buying Roles, Industrial buying process,
o Consumer markets Vs Industrial Market.
 MANAGERIAL ECONOMICS-I

UNIT - I
o Concepts and Techniques : Introduction to Managerial Economics –
o Nature and Scope –
o Demand - Law of Demand –
o Demand Function –
o Elasticity of Demand –
o Determinants of Demand –
o Demand Forecasting -Theory of Marginal Utility-
o Indifference Curve Analysis.

UNIT- III

o Market Structure & Competition –

o Perfect Competition –
o Oligopoly –
o Duopoly –
o Monopoly and Monopolistic competition –
o Price output under different market structures –
o Pricing and Pricing objectives and methods.

UNIT - V
o Business cycles –
o Money supply –
o Fiscal policy –
o Monetary Policy –
o Inflation.