BES 5

REPORTING GUIDE

I. Introduction (Instructor)

II. Value Proposition (Group 1) - DACUYAN

a. Definition
b. Importance and Advantages/Benefits
c. Solution driven or efficiency improvement
c. Value = benefits/cost
d. Value proposition Statement
Unique Value Proposition - 3 key points
e. Value Map
f. Present a Sample

III. Customers (Group 2) - BABAGAY

a. definition of customer
b. types of customers
c. customer vs consumer
d. customer needs, pain points and demographics

IV. Market Identification and Analysis (Group 3) – BACOLOD

a. Market Identification
b. market research and validation
c. the decision-making process
d. target market/customer profile, persona
e. Market Analysis - Steps - 4 reasons of market change
f. Market Opportunity Analysis

V. Creating Competitive Advantage (Group 4) – BARNIZO

a. Definition of Competitive Advantage
b. Types/Classes of Competitive Advantage
c. Product differentiation and positioning
d. market structures
e. market segments and size
f. Beachhead market and creating your market

VI. Business Model (Group 5) – BELANO & MEREGILDO

a. time value of money
b. revenue generation
c. price structure, price elasticity
d. channels of distribution
e. strategic partners
e. Business Model Canvass
f. Business Model Canvass Example

VII. Introduction to Intellectual Property (Group 6) – BENDO

a. Definition (What is IP? Why have IP protection? Cost or protection)
b. When it started (WIPO & IPOPHL)
c. Rights
 d. Types of Intellectual Property (provide samples)
e. Importance, Protection and Challenges

VIII. Execution and Business Plan (Group 7) – MANUALES & LAPARA

a. Roadmap for research, development and production
b. Budget and Timeline
c. Sales and Marketing Plans
d. Plans for R&D, operations, sales and marketing, human resources
e. Lean concepts and organization
f. What is a Business Plan?
g. Who should write the Business Plan?
h. Types of Business Plan (internal & external)
i. Importance of Business Plan

IX. FINANCIAL ANALYSIS AND ACCOUNTING (Group 8) – ORTEGA & MATEO

a. Financial Analysis Definition
b. Importance/Use
c. Types of Financial Analysis
d. Horizontal analysis vs Vertical analysis
e. How is financial analysis done
f. Framework of Financial analysis
 Income Statement (including analysis ratios)
 Balance Sheet ( including liquidity ratios)
 Cash Flow Statement (including ratios in cash flow statement)
g. Definition of Accounting
h. Importance
i. Types of Accounting

X. RAISING CAPITAL (Group 9) – MAGAN & MONTEMAYOR

a. What is capital?
b. Types of Capital (9 types)
c. What does it mean to raise capital?
d. Ways of raising capital (9 ways)
e. Pros and Cons in Raising Capital

XI. ETHICS, SOCIAL RESPONSIBILITY AND GLOBALIZATION (Group 11) – DELOS SANTOS & OLAJE
a. Definition of Ethics and Business Ethics
b. why practice business ethics
c. things to consider in business ethics
d. ethical issues for technopreneurs
e. Definition of social responsibility
f. relationship of social responsibility to business (technopreneurship)
g. definition of globalization
h. relationship of globalization to business (technopreneurship)
i. Advantage and Disadvantage of Globalization
j. Relationship of ethics and social responsibility to globalization