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PUBLIC RELATIONS & MEDIA (PRLM201)

GROUP ASSIGNMENT: ASSESSMENT ONE
DUE DATE: 2020
COVER PAGE
Declaration:

1. I hereby declare that I have taken note of the contents of the Level 2, Semester 1
Public Relations and Communication Management study guide with particular
reference to plagiarism;
2. I further acknowledge that plagiarism has been explained to me in considerable
detail and at great length in class and;
3. I now fully understand the implications of a transgression. I further agree not to
engage in plagiarism.

NO. SURNAME NAME STUDENT NO. SIGNATURE

1 NYAWOSE SPHINDILE 21926079
2 MASANGO KWANELE 21924078
3 DLOMO PHILILE 21232253
4 MNINWA NASIPI 21916726
5 SHELEMBE SLINDILE 21908682
6 MATHE FANELESIBONGE 21903435

NB: No late submissions will be accepted

Public Relations and Media (PRLM201)

You and your group members are media practitioners who have been tasked with the
responsibility of planning a press conference for your selected event. Prepare a media conference
[3-4 pages] based on your selected case study that addresses the following steps:
1. Define your goals (Why are you planning a media conference?)
2. Message (What is the message of the event?)
3. Location/Date/Time
4. Set-up: seating, registration desk etc.
5. Refreshments/Parking/Security
6. Invite Media (Which media will you invite and why?)
7. Invite Guests (Who will be the guests? Why?)
8. Spokesperson/s (Who will be the spokesperson? Why?)
9. Press Kit (What items will you include in the press kit?)
GUIDELINES:
• Length: 3-4 pages
• Spacing: 1,5pt
• Writing style: Formal (academic)
ASSESSMENT RUBRIC
[DUE DATE : 2020]
OUTCOME:
At the end of this assessment students would be able to:
 Identify the steps of a media conference
 Plan a media conference for a selected event
Description of Assessment Mark Student
Allocation Mark
Content
The following assessment criteria will be used:
Define your goals (Why are you planning a media conference?)
Message (What is the message of the event?) 10
Location/Date/Time
Set-up: seating, registration desk etc. 20
Refreshments/Parking/Security
Invite Media (Which media will you invite and why?) 10
Invite Guests (Who will be the guests? Why?) 10
Spokesperson/s (Who will be the spokesperson? Why?) 10
Press Kit (What items will you include in the press kit?) 20
Writing Skills
In addition, students writing skills will be assessed. The following criteria
will be used: 10
- Accuracy of grammar, spelling and sentence construction
WOW factor 10
TOTAL 100
Lecturer’s Comments
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