ASPCA

American Society for the Prevention of Cruelty to Animals

aspca.org
AGENDA
1 MISSION & VISION

2 SWOTT ANALYSIS

3 PORTER’S COMPETITIVE ANALYSIS

4 PESTLE ANALYSIS

5 GRAND STRATEGY CHOICE

6 FUNCTIONAL STRATEGIES
 MISSION & VISION

Mission Statement: To provide effective means for the

prevention of cruelty to animals throughout the United States.

Vision Statement: The vision of the ASPCA is that the United

States is a humane community in which all animals are treated
with respect and kindness.
SWOTT ANALYSIS

This graphic summarizes the ASPCA's

strengths

(brand recognition, care programs),

weaknesses (limited outreach, financial
vulnerability), opportunities
(technological ventures), and threats
(external pressures, cybersecurity risks).
 PORTER’S COMPETITIVE ANALYSIS

The graphic underscores how external

and internal factors influence the
ASPCA's effectiveness.

Non-profit competition poses a

moderate threat, while social forces,
audience/donor dependencies,
leadership, and workforce skills are
critical for achieving the organization's
mission.
PESTLE ANALYSIS
The graphic illustrates how external
factors impact the ASPCA:

politically
economically
socially
technologically
legally
environmentally

These factors shape the

organization's strategies and mission
effectiveness.
 GRAND STRATEGY
CHOICE
Quadrant I: Rapid Market Growth, Strong Competitive Position

The most suitable Grand Strategy would be an

aggressive/expansionary strategy.

This strategy aims to capitalize on ASPCA's strong

competitive position and leverage the growing market
demand for its services to further expand its reach and
impact in preventing cruelty to animals.

Recommendation: The ASPCA should pursue an aggressive/expansionary strategy to capitalize on its strong competitive position and meet the growing
market demand for its services, thereby expanding its reach and impact in preventing cruelty to animals.
 FUNCTIONAL STRATEGIES

Strategies for ASPCA

Leveraging Digital Marketing,

Fundraising Events,
Talent Management, and
Technological Innovation

Recommendation: The ASPCA should implement a comprehensive strategy focusing on digital marketing, fundraising events, and volunteer programs, while
also prioritizing a positive work environment, technology-driven solutions, and streamlined animal rescue operations to further its mission effectively.
 REFERENCES
Annual report. (n.d.). https://www.aspca.org/sites/default/files/2021annualreport.pdf

ASPCA. (n.d.). ASPCA. American Society for the Prevention of Cruelty to Animals.

Retrieved https://www.aspca.org

News. ASPCA. (n.d.-a). https://www.aspca.org/news

Press releases. ASPCA. (n.d.-b). https://www.aspca.org/about-us/press-releases