OGL 481 Pro-Seminar I:

PCA-Choosing an Organization Worksheet

Worksheet Objectives:
1. Identify an organization and situation you want to study over the remainder of the course.
2. Describe the organization and the situation

Complete the following making sure to support your ideas and cite from the textbook and other
course materials per APA guidelines. After the peer review, you have a chance to update this and
format for your Electronic Portfolio due in Module 6.

1) Name and describe your organization.

The organization that I would like to study is Tesla.. This organization is a car
company that focuses on the technology within the car. It has gone through many
struggles in the past because there are almost no car manufacturers that sell purely
electric vehicles. Tesla miraculously didn’t go bankrupt and is know one of the most
popular electric car brands in the United States. This makes this specific situation and
company unique in my opinion.

2) Describe your role in the organization (it can be an internal or external role).

My role in the organization is an external role. This role is known as a consumer.

The consumer is one of the most important external elements that a consumer based
company has to rely on.

3) Describe the situation, including information you think the will help the reader
understand the most important elements of the situation. (This will require
selectivity: part of the art of case writing is separating the essential facts from the
mass of information that might be included).

The specific situation that I would like to talk about is what are the main contributors that
allowed the organization known as Tesla to succeed. In the past, Tesla was on the urge of
bankruptcy. According to Business Insider, “in 2008, struggling Tesla nearly collapsed during
the financial crisis. When Tesla needed cash to fund the Model S, Musk chose to bankrupt
himself — giving up the money he earned from his success with PayPal — rather than let it die.
He sunk his last $35 million into the company, the New York Times reported. (Davies, 2024)”
As an external journalist, I will research what Elon Musk was thinking at this crucial time in the
development of Tesla and what it took to overcome such obstacles.

1
2
3