PFS3233 ENTREPRENEURSHIP

NOVEMBER 2023
BUSINESS PLAN WRITTEN REPORT (100 MARKS)

1. Objective:

a. Outline how the given task of producing a business plan prospectus will lead to the
achievement of your objective statement within a specific time scale and in a well-managed
manner.
b. Demonstrate an understanding of business plan development in business or industry
by producing high-quality report analysis.
c. Presenting your business plan succinctly and convincingly to your peers and the
academic lecture may have implications for future career in local and/or global
communities.

2. Business Plan Report

Format of your report

a) Font Arial, size 11

b) Top margin 1”,
c) Left margin 1.5”
d) Right margin 1”
e) Bottom 1”
f) Justify the margin throughout the report and 1.5 line spacing
g) Page number for each page
h) The total page is between 15 – 35 pages.

When you write the business plan report please consider a few elements.

1. Business Plan Format Guidelines:

 Cover page
 Table of Contents
 Report Organization

2. Executive Summary:
 The market and customer base
 Marketing and sales
 Competition
 Business operations
 Financial estimates
 Expected sales turnover by 2024
 Expected net profit by 2024.

3. References/ Appendixes:
 Photos
 Recommendation letters
  Market research data
 Leases or contracts.
 Price lists from suppliers.
 Reference (APA Style)

4. Introduction to Business

A. Introduction to Company
 Company profile
 Vision and mission statement
 Business objectives –(SMART objectives)
 Nature and size of business
 Background of the entrepreneurs
 Office equipment and supporting personnel
 Statement of the financing amount needed and why they need it.

B. Business description
 General description of the business.
 Product Analysis.
 Target market.
 Goals and potential of the business and milestones (if any).
 Business location – the site plan/layout.
 Justification for the location.

5. Situational Analysis
 Industry analysis
 Future outlook and trends
 SWOT analysis
 Analysis of competitors
 Competitor’s market segmentation
 Competitor’s product strategy
 Competitor’s pricing strategy
 Competitor’s promotional strategy
 Competitor’s distribution strategy

6. Organizational Strategy
 Board of Directors, Advisors, Consultants
 Management Team Background
 Organization Chart
 List of Administrative Staff
 Roles and Responsibility Members of Organization
 Forms of Ownership – Enterprise, Sdn Bhd, Holding or Berhad.
 Legal Structure – Stock Agreement, Employment Agreement, Ownership
 Identification of Partners or Principal Shareholders
 Schedule of Remuneration
 List of Equipment
 Administrative Budget
7. Marketing Strategy
A. Research and analysis
 The target market (customers) identified
 Market segmentation.
 Market size and trend.
 Competition.
 Forecasted sales.
 Estimated market share.

B. Strategic marketing plan

 Product strategy – quality, characteristics
 Pricing strategy – costing and selling price
 Sales and distribution strategy – discounts and promotion
 Advertising and promotional strategy – packaging, advertising activities
 Marketing control and evaluation
 Marketing budget

8. Production / Operational Strategy

 Description of company’s production /operation
 Manufacturing / production process planning
 Manufacturing / production process work flow (flow chart)
 Physical plant – site plan and layout
 Proximity to suppliers and access to transportation
 Machinery and equipment
 Material planning – raw materials
 Name and supplier of raw materials
 Manpower planning
 Production / operational budget

# Only Applicable to Certain Case

9. Financial Plan
A. Budgeting
 Two (2) years projection statement of cashflow
 Two (2) years projection statement of comprehensive income or profit or loss
 Two (2) years projection statement of financial position or balance sheet
 Ratio analysis
 Break even analysis

B. Risks Analysis
 Alternative courses of action
 New technologies
 Contingency plans

10. Control and Evaluation

 Timing and objectives /time management
 Deadlines and milestones –Gantt chart of the Business Plan activities
 Relationship of events
 Employee management –staff performance appraisal form and system