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The Acquisition of Twitter by Elon Musk

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The Acquisition of Twitter by Elon Musk

The acquisition of Twitter by Elon Musk was the most remarkable business news that

attracted huge public debate. Following the recent business acquisition people across the globe

have maintained a close eye on Twitter to witness the implementation of new decisions by Elon

Musk. Corporate leaders from different multinational leaders have constantly followed the

progress at Twitter to acquire valuable business lessons from Elon Musk's leadership strategy.

Based on the changes initiated Twitter is likely to achieve improved business profits and

reputation in the future. Since the acquisition of the media company Musk has focused on

implementation of digital banking on Twitter media channel. Integration of virtual banking

feature on the social media channel has led to increased acquisition of digital banking licences by

Elon Musk (Silberling & Stringer, 2023). This innovation has enabled Twitter to overcome stiff

competition from other emerging digital communication channels. Implementation of digital

money transfer features by the new leadership fosters increased consumption of Twitter by

digital focused consumers.

The newly acquired Twitter is also projected to achieve profit growth due to the

introduction of artificial intelligence (AI) innovation among premium plus subscribers. The

technology project aims at promoting improved communication by digital consumers in the

modern business world. Adoption of AI technology on the social media channel translates to

long-term consumption of Twitter channel (Silberling & Stringer, 2023). Automation aspect

helps Twitter leadership to maintain a good pace with the technological demands in the

contemporary digital community. The job search feature also guarantees Twitter increased

profits and growth opportunities due to attraction of digital consumers from rival business firms.

Digital employment platform by Twitter enables employers to post job opportunities and connect
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with reliable employees (Silberling & Stringer, 2023). Integration of the job search aspect

empowers Twitter to establish a strong profile for effective competition in the social media

industry. Recent business changes at Twitter portray a better future for the multinational entity

which has historically faced elimination risks from competitors in the social media industry.
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References

Silberling, A. & Stringer, A. (December, 2023). Elon Musk’s Twitter a year later: Everything

you need to know. Techcrunch.