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Cha. 4 - Legal Aspects of International Business - A Canadian Perspective, 4-115-151
Cha. 4 - Legal Aspects of International Business - A Canadian Perspective, 4-115-151
Cha. 4 - Legal Aspects of International Business - A Canadian Perspective, 4-115-151
Introduction
After the United States, the European Union (EU) is Canada's second-largest trading partner and
the world's largest single common market, with over 500 million consumers.1 Since the entry
into force in 2017 of the Canada- European Union Comprehensive Economic and Trade Agree-
ment (CETA) 2 - an all-inclusive and progressive free trade agreement that covers most aspects of
the Canada- EU economic relationship- trade in goods and services has significantly increased
between Canada and the EU. Canada exported $85.2 billion in goods and services to the EU in
2018, compared to $55.3 billion in goods and services in 2011, and the total imports into Canada
from the EU topped $63 billion.3 Because of its significance to trade in Canada, the EU will be
explored in depth in this chapter. The last part of the chapter will briefly outline other regional
trade agreements and groupings that Canadian businesses should be aware of and consider when
assessing strategies for doing business internationally.
BOX 4.1 Why Do the Names We Use for the European Union Change?
In this book, you will notice that three different abbreviations for the European Union are used. This
reflects the changes in name that have occurred over the years. So, if we are referring to an event at
a certain point in time, we refer to the union using the name it had at that time. These names, their
abbreviations, and their dates of creation are as follows:
the European Economic Community (EEC): created in 1957 by the Treaty of Rome;
the European Community (EC): created in 1986 after the Single European Act; and
the European Union (EU): created in 1993 by the Treaty on European Union.
Recognizing that coal and steel were sources of military development and might, Robert
Schuman, the French foreign minister, created a plan that would make any war between France
and Germany impossible and that would lead to the creation of the "United States of Europe."
The treaty creating the ECSC was the first step toward this federalist idea. Under the ECSC, treaty
member states agreed to remove tariff barriers on shipments of coal, iron, and scrap metal. The
integration of coal, iron, and steel industries among the original members was intended to create
economic and military unity between France and Germany, thus preventing another war, and
establish a framework for all countries to develop peacefully, cooperatively, and interdependently.
In 1957, the same six countries founded the European Atomic Community and, more im-
portantly, signed the Treaty of Rome.4 It was this treaty that established the European Economic
Community (EEC). The treaty has had far-reaching effects on Europe's economic history and,
indeed, on today's global trading environment. While the ECSC removed tariffs on coal and steel
only, the purpose of the Treaty of Rome was to create a common market in which all countries
agreed to gradually eliminate all trade barriers among themselves and form a common external
tariff on all goods entering the EEC and further the goal of economic interdependence as a
means to permanent peace. Even at this stage the EEC was able to negotiate trade agreements
with non-EEC countries and demonstrate its potential to become a major international actor
and regain its influence on the world political stage, which had been lost as a result of the Second
World War and the rise of the United States.
1. Unrestricted movement ofgoods- ensures that imports move freely within the EC once
they enter any member state.
Treaty of Rome: thefounding treaty establishing the European EconomicCommunity (EEC), signed by France, Belgium, Germany,
Italy, Luxembourg, andthe Netherlands
four freedoms of the single market: created by the EU in the Single European Act of 1986, they are freedom of movement of
goods, unrestricted movement of capital, unrestricted movement of services, and unrestricted movement of people
2. Unrestricted movement of capital- enhan ces competition and choice in financial ser-
vices, gives borrowers access to more diverse and cheaper financing, and permits more
competitive financing for investment and trade within the EC.
3. Unrestricted movement ofservices- frees the movement of services among member states.
4. Unrestricted movement ofpeople-allows labour to move freely within the EC.
Additional goals included eliminating technical barriers-that is, once a product met the
technical standards of any EC member, it would have unrestricted distribution to all EC coun -
tries. A further goal was the removal of all fiscal barriers-that is, reducing the differences in
indirect taxes that distort trade among member states. An additional and very important goal
was to open the public procurement market to competition from firms from other countries.
TABLE 4.1 The Three Pillars Showing the Distribution of Responsibilities in the EU
The First Pillar The Second Pillar The Third Pillar
(Areas where member states have reli n- (Matters managed on an (Matters relating to police and
quished some of their sovereignt y to EU intergovernmental basis) judicial cooperat ion in criminal
institutions) matters-managed on an inter-
Foreign policy
governmental basis)
Customs union and the single market
Security policy
(including the four freedoms) Police cooperation
Treaty on European Union (TEU), or MaastrichtTreaty: agreement signed on February 7, 1992, and entered into force in
1993 in the Dutch city of Maastricht; it gave impetus to further integration of the EU, particularly in theareas of economic union,
political integration, social policy, and foreign policy; and it changed thename of theEuropean EconomicCommunity to the European
Union and created the European concept of thethree pillars
three pillars: terminology adoptedby theEU, after theMaastricht Treaty, that describes the distribution of responsibilities in the EU
pre-conditions for further expansion of the EU community. The treaty incorporated the prin-
ciples of the Schengen Agreement7 on the gradual abolition of border checks for people crossing
national borders within the EU. A single external frontier was agreed on where checks would be
carried out in accordance with harmonized rules for a common visa regime and an improved
coordination of police, customs, and the judiciary. At present, 22 member states in the EU par-
ticipate in Schengen along with non-EU members Norway, Iceland, Liechtenstein, and Switzer-
land. Except for cooperation between police forces and the judiciary, the United Kingdom and
Ireland do not as yet participate in this arrangement.
• merged the EU and the European Community into a single European Union based on
two treaties of equal status: a revised TEU and the Treaty on the Functioning of the Euro-
pean Union (TFEU), 10 which is essentially a renamed Treaty of Rome;
• abolished the three-pillar structure;
• gave legal effect to the Charter of Fundamental Rights of the European Union (the Char-
ter),11 which had previously been unclear;
• gave the European Central Bank official status as an EU institution and gave the European
Council the right to appoint presidents of the European Central Bank through a qualified
majority vote; 12
• gave the European Council an official institutional role in the EU and empowered it to
define the political direction and priorities of the EU;13
• created the permanent position of president of the European Council, with the roles of
external representation, driving consensus, and settling divergences among member
states; 14
• gave more power to the European Parliament, with the result that the Council of the
European Union and the European Parliament are jointly responsible for the legislative
function of the EU; 15 and
• changed the apportionment of Member of European Parliament (MEP) seats among
member states and allowed for the number of MEPs to be fixed and redistributed among
member states so that they remain proportional to the number of citizens in each state.
The total number ofMEPs was limited to 750 plus the president of the Parliament. 16
BOX 4.2 Present Member States in the EU and Their Accession Dates
1957 Belgium, France, Germany, Italy, Luxembourg, the Netherlands.
1973 Denmark, Ireland, United Kingdom.
1981 Greece.
1986 Portugal, Spain.
1995* Austria, Finland, Sweden.
2004 Hungary, Poland, the Czech Republic, Slovakia, Slovenia, Lithuania, Estonia, Latvia, Cyprus,
Malta.
2007 Romania, Bulgaria.
2013 Croatia.
•Norway did not join in 1995, its electorate having defeated approval for membership in a national referendum.
Membership of the EU
From its original six members, the EU has expanded to 28. The population of the EU now
exceeds 500 million people. North Macedonia, Montenegro, Serbia, Albania, and Turkey remain
candidates for membership. is
I European Council
I
European Cou ncil of the
Commission European Union
~/ European Communities
European
Parliament European Court
of Auditors
it provides the high-level political direction for policy in the EU. Because of its high-level focus
on setting the broad policy agenda, the European Council is often considered to be the motor
of European integration. As an intergovernmental forum, it does not create law in any sense.
It meets up to four times a year with the president of the EU Commission. These meetings are
referred to as EU summit meetings. The president of the European Council provides external
representation for the EU, drives consensus among member countries, and settles divergences
among member states.
Commission and oversees how the money in the budget is spent. The European Parliament has
proven to be an effective check on the Commission and has a significant role in passing most EU
legislation and the budget. Its influence and power are widely recognized by lobbyists represent-
ing business interests and being present in Brussels in an effort to sway EU decision-makers.
The EU also has exclusive jurisdiction to negotiate and enter into certain international
agreements.
Pursuant to Article 4 of the TFEU, the EU shares competencies with the member states in
law-making in the areas of
Pursuant to Article 6 of the TFEU, the EU has competence only to "support, coordinate or
supplement the actions of Members States" in the following areas:
The capacity of the EU Parliament, Council, and Commission to make laws is limited by the
EU treaties, and it should be clear that EU member states retain exclusive jurisdiction to make
domestic laws within their purview as long as these do not conflict with their EU treaty obliga-
tions. For instance, although competition law is harmonized across EU, contract law is not. This
means that a Canadian company interested in doing business with another company in the EU
needs to be aware of both types oflegislative regimes and understand which laws are created and
harmonized throughout the EU, which laws will be unique to each EU member state, and how
these laws affect the business transaction.
regulations: binding law in itsentirety and directly applicablein all member states
directive: document used in the EUto help achieve harmonization of law; it prescribes objectives for legislation and is binding
uponeach member country, but leaves theformand method used to achieve the result toindividual member countries
decision: a legally binding order made by the Council or the European Commission on the member state, firm, or individual to
whomit isaddressed
recommendation: a not legally binding but highly persuasive statement made by the Council or the European Comm ission
• A regulation is binding in its entirety and is directly applicable in all member states. Regu-
lations are the most powerful of the EU legislative tools, as they are of general application
and impose common requirements on everyone that falls within the scope. This is the
method commonly used to regulate agriculture and competition.
• A directive prescribes objectives and is binding on each member state to which it is
addressed, although the national authorities of the member state are free to determine
the form and method that will be used to achieve the mandated result. Countries usually
have three years to implement a directive. Examples of directives include establishing EU
environmental and product-liability rules.
• A decision is binding on the member state, firm, or individual to whom it is addressed. An
example of this is the decision by the European Commission that Microsoft had violated
EU competition law by leveraging its near monopoly for PC operating systems. 23
• A recommendation or an opinion is of persuasive value but has no binding effect. For example,
when the Commission issued its recommendation on videoconferencing to help judicial ser-
vices work better across borders, this had no legal consequences on the EU member states.
other EU institutions. The Court of Auditors provides the EU Parliament and the Council with
an annual audit report. It comprises one member from each EU country, appointed by the
Council for a renewable term of six years.
As evidenced by the discussion of the treaties above, the EU exists and evolves only by virtue
of agreements between member states. In the simplest terms, the treaties created an international
organization that is called the EU, whose initial goal was a durable peace. However, the EU has
evolved into a complex semi-state-like entity, or an entirely novel form of political organiza-
tion, and has met and exceeded its initial goal. The EU includes direct representation of citizens
through the EU Parliament, close coordination of national governments through the Council
and the Commission, and enforcement of the law through the ECJ, while reaching deep into
all aspects of the political, economic, and social lives of the 500 million people living in the EU
through the law-making and harmonization process. It is the most successful example of eco-
nomic and political integration in the world.
The next section discusses the trade and economic relations between the EU and Canada and
explores EU laws that Canadian businesses should be familiar with should they wish to enter
the EU market.
WhatCETA/s
CETA is a trade deal between the EU and Canada that establishes a free trade area in conformity
with Article XXIV of GATT 1994 and Article V of the GATS. However, it is more elaborate than
a simple agreement to eliminate all tariffs, since it encompasses the majority of economic issues
between Canada and the EU.
CETA is divided into thirty chapters and two protocols, as well as a number of annexes, and
covers issues relating to trade in goods, services, trade remedies, sanitary and phytosanitary
measures, investment, e-commerce, mutual recognition of professional qualifications, competi-
tion policies, subsidies, intellectual property, labour, the environment, and other matters.
• trade in goods,
• rules of origin,
• customs and trade facilitation,
• trade in services,
• investment protection, and
• government procurement.
by using the combined nomenclature, which uses the Harmonized Commodity Description
and Coding System (HS) along with additional subdivisions that are in use within the EU. The
way the CETA rules of origin are implemented in Canadian law and the HS system are discussed
in greater detail in Chapter 5. The section below highlights the CETA rules of origin25 and how
they apply to goods going from Canada to the EU.
1. A good t hat has been wholly obtained in the EU or produced from imported wood, but as long as it is
Canada or has been produced exclusively from classified under a different HS heading and conforms to
originating materials wil l qualify for CETA tariff the PSRO it will be classified as an EU or Canadian
treatment. Goods that are "wholly obtained" in a country product eligible for duty-free treatment.
are generally natural products or made entirely from 3. In contrast to NAFTA, a regional-value-content approach
nat ural product s. Examples are harvested vegetables, is not used under CETA.
fru it, minerals, wood, and fish caug ht within Canadian 4. To qualify for CETA treatment, processing operations
or EU t erritorial wat ers. normally have to be carried out either in the EU or in
2. A good that is based on materials that do not originate Canada. However, Canadian producers can use materials
in the EU or Canada but were sufficiently produced in originating in the EU or Canada, and vice versa, to
the EU or Canada may quality for CETA tariff treatment if ensure compliance with the ru les. For example, a pencil
t he criteria for "sufficient production" is met. The criteria containing graphite from Sweden and basswood from
for determining sufficient production is described in Ontario would get preferential treatment.
Annex 5 to the Protocol, which lists product-specific 5. As a general rule, to receive preferential tariff treatment,
rules of origin (PSROs).27 A product that is produced EU-origin goods must be shipped directly from an EU
using materials not sourced in the EU or Canada can still country to Canada, and vice-versa, or transshipped
be considered o riginating in the EU or Canada if it through another country, as long as they remain under
satisfies the applicable PSRO. It is imperative to identify customs control and do not undergo any further
the correct HS classification number in order t o find the production.
appropriate PSRO. For example, flooring may be
combined nomenclature: the system of classification of goodswithin theEuropeanUnion forthe purpose of assessing tariff rates
The release-of-goods process is simplified for low-value and low-risk goods, and all goods can
be released at the first point of arrival in the importing country and without prior payment of
duties and taxes. With low-risk or no-risk goods, exporters can provide advance electronic sub-
mission for cargo reporting, release, and entry and accounting, thus expediting the release and
processing of shipments at customs. Pursuant to CETA, the EU and Canada will work toward
coordinating their various agencies to centralize import and export data and document require-
ments and verifications in a single location.
Both Canada and the EU ensure that all administrative actions and decisions made regarding
the import of goods can be promptly reviewed by judicial, arbitral, or administrative tribunals.
section grants investors protection from illegitimate government actions, such as denial of jus-
tice or of due process, or illegal expropriation. The reservations and exceptions section codifies
the ability of governments to act in the public interest when regulating in areas such as health,
safety, and the environment, as well as other sensitive policy areas, such as Indigenous affairs.
Additionally, CETA created an independent and transparent institutionalized dispute-settlement tri-
bunal, revised the process for selecting tribunal members, set out additional ethical requirements for
tribunal members, and provided for a unique appeal process and a robust enforcement mechanism.
The dispute-resolution system affords investors recourse to compensation when there is evi-
dence that an EU host state has breached its obligations, including those prohibiting discrimin-
ation or expropriation, and that the investor has suffered losses as a result.
• investment protection,
• investment market access for portfolio investment, and
• the investment court system.
CETA rules are implemented across the EU. However, they are not the only relevant legal
provisions that will govern business transactions between Canadian and EU businesses. The
section below explores additional laws that Canadian businesses need to be aware of when doing
business within the EU and with EU companies.
A safe product is defined under t he GPSD as being (ii) the effect on other products, where it is rea-
sonably foreseeable that it will be used with other
any product which, under normal or reasonably fore- products;
seeable conditions of use ... does not present any (iii) the presentation of the product, the label-
risk or only the minimum risks compatible with the ling, any warnings and instructions for its use and
product's use ... taking into account the following disposal, and any other indication or information
points in particular: regarding the product;
(iv) the categories of consumers at risk when using
(i) the characteristics of the product, includ-
the product, in particular children and the elderly.36
ing its composition, packaging, instructions for as-
sembly and, where applicable, for installation and A "dangerous product" is any product that does not meet
maintenance; this definition.37
BOX 4.6 The EU Bans the Sale of Non-Child-Resistant and Novelty Cigarette Lighters
At the time that t he European Commission considered this 9994) 38 in order to be sold in the EU. It directed that specific
issue, an estimated 1,500 to 1,900 injuries and 34 to 40 deaths technical requirements must be met in order for lighters to be
were occurring each year in the EU as a result of children play- excluded from the requirements of this standard and t hat no
ing with lighters and causing serious fires. Concerned about lighters may be placed for sale on the EU market that resemble
t hese statistics, and noting that many other countries, includ- objects that could be appealing to children, such as t oys, mo-
ing Canada, the United States, Australia, and New Zealand, al- bile phones, food, and cars. Additional technical specifications
ready had similar policies in place, the European Commission laid out the requirements for child-proof lighters pursuant to
banned the sale of non-child-resistant and novelty cigarette European Standard EN 13869:2002.39 As a result of t his deci-
lighters in 2008. This decision affected the sale of 98 percent sion of the European Commission, anyone wishing to import
of all lighters sold in the EU every year, requiring that they be lighters for sale in the EU must comply with the standard for
child-resistant and that they comply with the general safety re- lighter safety as well as the technical standards required for
quirements of the European standard on lighter safety (EN ISO child-resistant lighters.40
Product Liability
In 1985, the EU passed the Directive on Product Liability. A system of almost strict liability is
mandated by this directive, which has been widely perceived by American legal scholars to have
brought European law with respect to products closer to that of the United States and to exceed
the criteria for liability in Canada, which sets a lower standard for manufacturers and distribu-
tors. Changes to the 1985 directive are forthcoming.41 There is also the Machinery Directive
(2006),42 which expands the system of strict liability in the EU to protect the health and safety of
workers against risks of defective machinery. This directive should be considered in conjunction
with the Directive on General Product Safety mentioned above, which imposes a general duty
of safety on producers of consumer products.
Technical Standardization
Many products are required to adhere to certain technical standards in order to be sold in the
European market. Any products imported into the EU for sale and use therefore must also con-
form to those technical standards. The EU has been working toward harmonizing its technical
standards over the years, and in many industries harmonization has occurred.
Depending on the industry, European standards are set by one of three pan-European stan-
dards bodies: The European Committee for Standardization (CEN), The European Commit-
tee for Electrotechnical Standardization (CENELEC), and The European Telecommunications
Standards Institute (ITSI).
In order to determine whether a product meets the technical standard in question, a con-
formity assessment must take place. This process examines a product to determine whether it
complies-for example, in its design and production-with the requirements of the relevant
technical directive. This can be done by either the manufacturer or by third-p arty notified
bodies in EU member states. Mutual recognition agreements exist between the EU and Aus-
tralia, Canada, Israel, Japan, New Zealand, Switzerland, and the United States.43 CETA incor-
porates and expands on the Canadian and EU mutual recognition agreement. When a product
conforms with the technical standards of the EU and passes the relevant conformity assessment,
it will be marked with "CE;' which will allow the product to be placed on the market.
Packaging
Environmental and health requirements exist with respect to the packaging of goods in the
EU. Directives have been passed outlining rules for packaging and packaging waste, which re-
quire waste recovery of packaging by way of recycling programs and reuse programs. Packaging
must clearly indicate what materials were used in a good's production. According to the direc-
tive, businesses in the EU member states must keep the amount of packaging to a minimum,
for environmental reasons, and still maintain adequate safety and hygiene for consumers. They
must also reduce the amount of hazardous substances and materials in packaging material and,
wherever possible, create reusable or recoverable packaging. 44 Specific requirements also exist to
ensure that packaging of food products is safe.45
Labelling
Products sold in the EU must also comply with EU labelling requirements. Specific requirements
exist for food, household appliances, footwear, textiles, cosmetics, chemicals, detergents, and
strict liability: fromearly tort law, theimposition of theburden of compensationonthe person who had causedan injury, despite
the absence of any blameworthy conduct on their part; alsocal led liability without fault
notified bodies: third-party organizations accredited to carry out conformity assessmentswith harmonized European standards
or EuropeanTechnical Assessment
dangerous substances. Additional requirements exist for labelling related to ecolabels-a volun-
tary labelling system that identifies eco-friendly products, energy consumption and energy effi-
ciency, and fuel consumption and C02 emissions of new cars. 46 Each of these labelling regimes
is detailed, and it is beyond the scope of this textbook to outline their requirements.
Animal Health
A number of general rules apply to animals and animal products that are imported into the EU,
including the rules that the exporting country must be authorized to export the good into the
EU, the processing facility must be approved to import the product into the EU, and a health cer-
tificate signed by a veterinarian from the exporting company must accompany the animal and
animal products. Additionally, the products may be inspected at the border as they are imported
into the EU. 50 If an outbreak of disease in a non-EU member country poses a threat to animal
or public health, the EU can take temporary protective measures, including suspending imports
from that country. Under CETA, the parties can take precautionary measures in a more nuanced
way and temporarily restrict imports only with respect to a specific region where there may be
a threat and not the entire country.
Plant Health
Similar to the legislation on animal health, EU legislation on plant life and health requires that
products imported into the EU comply with certain sanitary and phytosanitary requirements.
Some products simply cannot be imported into the EU, while others require a plant health
certificate. All imports of plants may be subject to inspection upon arrival, and plants must
come from an importer that is authorized to import into the EU. All plant imports must also
be announced to the customs office of the point of entry prior to arrival. As is the case for ani-
mal products, should a plant or a plant product from a non-EU member country potentially
pose a risk to the EU, the member country or the Commission may take temporary emergency
measures. The EU Plant Health Directives 1 restricts the introduction of organisms that are harm-
ful to plants or plant products, and it covers the following:
• fruit, in the botanical sense, other than that preserved by deep freezing;
• vegetables, other than those preserved by deep freezing;
• tubers, corms, bulbs, and rhizomes;
• cut flowers;
• branches with foliage;
• cut trees retaining foliage; and
• plant tissue cultures.
Public Health
EU public health legislation is aimed at protecting EU citizens from major health threats. The
legislation provides for monitoring and controlling communicable diseases, controlling products
that lead to health issues, such as tobacco, and monitoring drug precursors.
legislation creating a unitary patent protection in the EU came into force; however, as of the
time of writing the system is yet to be implemented. The new system creates a single patent that
provides legal title to a patented invention across 26 of the EU member states (Spain and Croatia
chose not to participate).54 This system is expected to be in effect sometime in 2020.55
Counterfeit Goods
Case Names and Court Decision
Koninklijke Philips Electronics NV v Lucheng Meijing Industrial Customs authorities may stop counterfeit or fake goods, but
Company and Others (European Court of Justice, 2011) and there must be more than mere suspicion that the goods will
Nokia Corporation v Her Majesty's Commissioners of Revenue enter the EU market. This threshold may be met where the
(European Court of Justice, 2011 )61 operators are about to direct their goods toward EU custom-
ers or if they have disguised their commercial intentions. Com-
Facts mercial intentions may be found to have been disguised if the
In these two cases, counterfeit goods were seized as they were destination of the goods is not declared, if there is missing in-
passing through member states of the EU on their way to their formation about the identity or address of the manufacturer
final destination. In the Philips case, pirated electric shavers or consignor of the goods, if there is a lack of cooperation with
were found in the port of Antwerp with no final destination the customs authorities, or if information obtained through
specified. Philips requested that these devices be destroyed. In documents or correspondence indicates that the goods are li-
the Nokia case, counterfeit mobile phones were seized at Lon- able to be diverted to EU customers.
don's Heathrow airport en route from Hong Kong to Colombia.
EU rules of customs provide for certain procedures to be fol- Analysis/Application
lowed for goods in transit through the EU with a final destina- Counterfeit goods may be stopped by EU customs authorities
tion of a non-EU member country. However, in order for these even where they are destined for non-EU countries.
rules to apply, the goods may not actually enter the EU market.
Issue
Can the goods be destroyed by the customs authority even
though they were only passing through the EU en route to an-
other country that is not an EU member state?
Competition Law
Competition law has always been of central importance to the EU. It involves such sensitive areas
as national regulatory goals, market power, and political strategy. European competition policy
rests on two main rules set out in the TFEU. 62 First, Article 101 of the TFEU prohibits agree-
ments between two or more independent market operators which restrict competition. 63 This
provision covers both vertical agreements and horizontal agreements. A vertical agreement is
an agreement made between parties that are at different levels of the production process, such
as a distribution agreement between a manufacturer and a retailer or agent. Vertical restraint
agreements vary widely in their terms and their effect; however, some of these agreements will
be found by the European Commission to violate the terms of Article 101.
vertical agreement: an agreement made between parties who are at different levels of theproduction process, such as adistribu-
tion agreement between amanufacturer and aretailer or agent
A horizontal agreement is an agreement between competing firms in the same industry that
may result in reduced competition-for example, common pricing policies, common produc-
tion quotas, and information sharing. The creation of a cartel between competitors, which may
involve price-fixing and/or market sharing, is an example of the most egregious illegal conduct
breaching Article 101.
The second principal rule articulated in Article 102 of the TFEU prohibits firms that hold
a dominant position in a given market to abuse that position-for example by charging unfair
prices, by limiting production, or by refusing to innovate to the prejudice of consumers.64
Single-Country Market
Case Names and Court prices than Consten had set. Consten sued UNEF in France, and
Consten & Grundig v European Commission (European Court of the case was referred to the ECJ.
Justice, 1966)66
Issue
Facts Can a manufacturer restrict imports and exports of its products
The German company Grundig appointed the French com- within the common market by imposing territorial prohibitions
pany Consten as its exclusive dealer for Grundig products in and limitations on its dealers?
France, the Saar, and Corsica. Consten undertook not to sell
Decision
products that would compete with Grundig products and not
to export the Grundig products directly or indirectly to any The Court held that such restrictions are a violation of the
other countries. Grundig had appointed dealers in other Euro- Treaty of Rome and that artificial national divisions of the com-
pean countries and had imposed similar restrictions on them. mon market are prohibited. The cou rt concluded that para l-
Another French company, UNEF, bought Grundig products lel imports are valuable because they reduce national price
from a German dealer and sold them in France at cheaper differences.
horizontal agreement: an agreement between com peting firms in the same industry, which may result in reduced competi-
tion- for example, common pricing policies, common production quotas, and information sharing
block exemption: an exemption availablefor generic types of agreements, including specialization agreements, research and
development agreements, vertical restraint agreements, technology-transfer agreements, andfranchising agreements
Issue
Did the behaviour of the five mobile telephone network oper-
ators amount to a concerted practice?
anti-competition rules contained in the TFEU treaties, the current EU competition law regime
is contained in Regulation 139/2004.75 Pursuant to Regulation 139/2004, any merger with an
EU dimension that significantly impedes effective competition in the common market or a
substantial part of it, in particular as a result of the creation or strengthening of a dominant
position, is prohibited. In other words, Regulation 139/2004 sets a three-part test for what is
considered a prohibited merger transaction . The elements of the test are the (1) m erger trans-
action, (2) EU dimension, and (3) significant impediment of effective competition, in particular,
through strengthening or creation of a dominant position.
A merger is defined as a situation where two or more undertakings on the market combine
into one or where one or more undertakings on a market acquire control over another one.
The second element is jurisdictional, which addresses whether the EU or the member state's
merger rules apply. An EU law can apply only where a merger has an impact beyond the borders
of a national state; this is established by looking at the quantitative effect of the transaction.
When a merger reaches the EU's financial turnover threshold, as set out in Article 1 of the
Regulation, the EU has jurisdiction. If a merger reaches the quantitative threshold, the European
Commission needs to be notified of the details of the transaction. In contrast, where a merger
transaction does not reach the EU threshold but does meet the national thresholds, all relevant
national competition authorities may need to be notified. This means there are still numerous
mergers that do not need to be notified to the commission or to the national competition au-
thorities, because the companies involved in these mergers are too small.
The third element of the test assesses whether effective competition will be significantly
impeded by the merger. Through economic analysis, the Commission weighs the harmful
effects on competition against the benefits of the merger. One way a merger can be harmful
to competition is by reducing the number of players on the market that compete in the same
industry. A merger can also be detrimental if, through the transaction, one company absorbs
another company and the new entity then is able to control the entire supply-chain process
of a product or service. If the new company starts charging higher prices for the produc-
tion inputs of competitors or limits, denies access, or raises the cost of access by other non-
integrated competitors, this will be harmful to consumers and potentially stifle development.
However, these transactions can have substantive positive effects, too. For example, the com-
bination of two companies can lead to cost savings. These savings can be translated into less-
expensive products, which benefits consumers. The Commission must evaluate each merger
transaction on its own merits, with a view to balancing the interests of the companies and any
detrimental effects on the market.
What Is Brexit?
In 2016, by way of referendum, the United Kingdom voted to leave the EU. After the UK trig-
gered Article 50 of the Lisbon Treaty, which sets out how an EU country may voluntarily leave
the union, the European Commission and the UK started the arduous task of negotiating how to
undo decades of integration. In October 2019, the EU and the UK approved a revised withdrawal
agreement and a political declaration on future EU - UK relations. The Withdrawal Agreement
is limited in scope, covering only a 12-month transition period during which the UK and the
EU will negotiate a new trade relationship, how much money the UK owes the EU for leaving,
and what happens to UK citizens living in the EU and EU citizens living in the UK. It also sets
out a method of avoiding the return of a physical Northern Ireland border. The UK Parliament
ratified the Withdrawal Agreement.
The transition period allows the UK and the EU to renegotiate thousands of regulations
that govern trade, investment, security, immigration, and other matters that are currently
imbedded in the EU framework. During the transition period, all EU laws would still apply,
which will allow businesses and governments to adjust to the legislative, economic, and
social changes that the exit will bring once the new legislative and regulatory changes are
implemented.
However, the UK may also depart without a deal at the end of the transition period ending in
December 2020, which would mean leaving without formal arrangements in place for the future
relationship between the EU and the UK and immediate termination of the application of all EU
regulations as they concern the UK.
A no-deal Brexit could lead to significant disruptions:
Round of trade talks has been so disappointing. The movement toward bilateral free trade agree-
ments has been much criticized by trade policy analysts as creating a 'spaghetti bowl of agree-
ments' with conflicting provisions that may have the effect of delaying multilateral negotiations
that would eventually achieve freer trade worldwide. Closely related to the phenomenon of
bilateral free trade agreements is the growth of regional free trade agreements. Like Canada,
the United States, and Mexico, which were able to sign a trilateral trade agreement in the face of
disappointing progress in the Uruguay Round, many nations are taking advantage of the geog-
raphy, culture, and customs they share to reach agreement on regional free trade. The status of
these agreements is continually changing, and any list or description of the current state of these
agreements is bound to be out of date almost immediately. A representative sample of these im-
portant arrangements follows.
Canada
Recognizing the importance of trade to Canada's growth and prosperity, the federal government
is actively pursuing new trade relationships worldwide. Canada has 15 free trade agreements in
force as ofJuly 2019 (see table 4.2 for the full list), has 9 agreements in the negotiation stage and
5 agreements in the exploratory stage. so
The CPTPP is the most recent and important agreement concluded and in force. Full dis-
cussion of the CPTPP is beyond the scope of this chapter; however, it is worth noting that the
CPTPP closely resembles the structure and benefits of CETA, as it was modelled after the latter.
The CPTPP grants Canadian companies access to a market representing 495 million people and
a combined GDP of $13.5 trillion and eliminates 98 percent of trade barriers.81
The Americas
The list of free trade agreements negotiated by the various countries in Latin America is exten-
sive. The past 25 years have seen considerable trade liberalization and broader economic policy
reform in Latin America. So far, Latin America has approached freer trade through regional-
ism, characterized by the creation of subregional preferential agreements that remain open to
new members and whose members remain free to pursue other agreements. Numerous bilateral
agreements have also been reached, resulting in a complex and expanding matrix of diverse
trade and economic treaty arrangements. Thus, we presently have, in addition to NAFTA and the
CPTPP, free trade agreements among Colombia, Mexico, and Venezuela, as well as the bilateral
trade agreements signed by Mexico with Chile, Costa Rica, Nicaragua, Uruguay, Peru, and the
Northern Triangle (El Salvador, Guatemala, and Honduras). Outside of Latin America, Mexico
has signed trade agreements with the European Union, Israel, and Japan. A host of other bilateral
trade agreements exist among Latin American countries and between Latin American countries
and non-Latin American countries. Notably, China has signed bilateral trade agreements with
Chile, Costa Rica, and Peru, and Japan has bilateral trade agreements with Chile, Mexico, and
Peru. In addition to its agreement with Mexico, the EU has signed a bilateral trade agreement
with Chile.
In addition, there is the free trade agreement between the Central American countries and
the Dominican Republic, and the bilateral free trade agreements between the Caribbean Com-
munity (CARICOM) and Costa Rica, Cuba, and the Dominican Republic.
Latin America also has two customs unions: Mercosur, which includes Argentina, Bra-
zil, Paraguay, Uruguay, and Venezuela; and the Andean Community, which includes Bolivia,
Colombia, Ecuador, and Peru. Additionally, there are a number of other institutions and
subregional economic integration initiatives like the Pacific Alliance, which includes Chile,
Colombia, Mexico, and Peru, with which Canada is currently negotiating a free trade agree-
ment that will allow it to become an associate member to the trade bloc.82 Another is the
Com prehensive and Progressive Agreement Austra lia, Brunei Darussalam, Chile, Japan, 2018-12-30
for Trans-Pacifi c Partnership (CPTPP) Malaysia, Mexico, New Zealand, Peru, Singa-
pore, Vietnam
Canada-European Free Trade Association European Free Trade Associat ion 2009-07-01
(EFTA) Free Trade Agreement (EFTA): Iceland, Li echtenstein, Norway,
Switzerland
Cana da-European Union: Comprehensive European Union (EU): Austria, Belgium, 2017-09-21
Economic and Trade Ag reement (CETA) Bulgaria, Croat ia, Cyprus, t he Czech
Republic, Denmark, Estonia, Finland, France,
Germa ny, Greece, Hu ngary, Ireland, Italy,
Latvia, Lithuania, Luxembourg, Malta, the
Netherlands, Poland, Portugal, Roman ia,
the Slovak Republic, Slovenia, Spain, Swe-
den, the United Kingdom
North American Free Trade Ag reement North America: Mexico, United States of 1994-01 -01
(NAFTA) America, Canada
Canada-US Free Trade Agreement (CUSFTA) United St ates of America (superseded by 1989-01-01
NAFTA: 1994-01 -01)
Forum for the Progress of South America (Prosur), created in April 2019, which includes
Argentina, Brazil, Chile, Colombia, Ecuador, Guyana, Paraguay, and Peru, whose goal is to
establish a coordination mechanism that will support democracy and market economy among
the member states.83
The United States is a party to 20 free trade agreements and an influential trade partner. His-
torically, the US has had a policy of aggressively pursuing ambitious trade agreements. How-
ever, in light of the change in administration in 2016, the US withdrew its participation in the
CPTPP and is loath to pursue multilateral trade agreements, opting to negotiate strictly on a
bilateral basis.
Europe
The EU has been very active in the pursuit of regional and bilateral free trade agreements and,
as of 2019, it has 38 free trade agreements in force with countries as disparate as Egypt, Chile,
Mexico, and South Africa and over 42 provisionally in force agreements with countries like
Kazakhstan, Cameroon, and Madagascar.84 Negotiations are under way with the United States,
the Philippines, New Zealand, Myanmar, Indonesia, China, and others. Negotiations that had
begun with the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and
the UAE) have been on hold since 2008.8 5
Several Central European countries that are not members of the EU have come together to
create the Central European Free Trade Agreement (CEFTA) 2006,86 which came into force in
2007. Member countries include Albania; Bosnia and Herzegovina; the Republic of Moldova;
Montenegro; Serbia; Macedonia; and UNMIK/Kosovo. Finally, the Eurasian Economic Union
(EEU) is a limited customs union between Belarus, Kazakhstan, the Russian Federation, Kyr-
gyzstan, and Armenia in effect since 2015. The EEU has harmonized its external customs tariffs,
abolished the internal customs borders, provided for greater labour movement, and transferred
some of the decision-making about tariffs to the Union level.
Asia
The Association of South East Asian Nations
The Association of South East Asian Nations (ASEAN) was established in 1967 with the Bangkok
Declaration. 87 The original members comprised Indonesia, Malaysia, the Philippines, Singapore,
and Thailand. Brunei Darussalam became the sixth member in 1984, and Vietnam the seventh
in 1995. Lao PDR and Myanmar joined in 1997; Cambodia joined in 1999. At the time of for-
mation, the members were reluctant to cede powers to the association, preferring to maintain a
high level of individual sovereignty. For this reason, ASEAN has a flexible and loose structure.
Even with subsequent improvements in the structure, ASEAN remains an intergovernmental
regional organization with no supranational law-making powers. The aims and purposes of the
association are ( 1) to accelerate economic growth, social progress, and cultural development in
the region and (2) to promote regional peace and stability through abiding respect for justice
and the rule oflaw in the relationship among countries in the region and adherence to the prin-
ciples of the United Nations Charter. Economic cooperation in ASEAN has been slow to develop
because of the dominance of national interests. Increasingly, however, Asian nations are deciding
to cooperate to create freer trade within the region.
ASEAN Plus Three is an initiative to integrate China, Japan, and South Korea into the ASEAN
framework. This was followed by the East Asian Summit, which includes these three countries
as well as India, Australia, New Zealand, the United States, and Russia. The Regional Com-
prehensive Economic Partnership (RCEP) is a free trade agreement that was being negotiated
at the time of writing between all 10 ASEAN member states and their partners: China, Japan,
South Korea, Australia, New Zealand, and India. The RCEP agreement, when finalized, would
encompass 30 percent of global gross domestic product and 3.5 billion people, overshadowing
the CPTPP. 88
with China, Korea, Japan, Australia, New Zealand, and India and is currently in the process of
negotiating a free trade agreement with the EU.
The South Asian Association for Regional Cooperation and the South Asian Free
TradeArea
The South Asian Association for Regional Cooperation (SAARC) comprises India, Pakistan,
Bangladesh, Sri Lanka, Nepal, Bhutan, the Maldives, and Afghanistan. The purpose of the or-
ganization is to promote economic, social, and cultural cooperation among the member states.
To that end, SAARC negotiated a free trade agreement among its members and established the
South Asian Free Trade Area in 2004. Since it took effect, the member states have progressively
moved toward harmonization of packaging, marking, and labelling requirements and the elim-
ination of tariff and non-tariff barriers to trade.
Africa
While there are associations of countries in Africa, they have tended to have political, rather
than economic, underpinnings. Some of these associations are described below.
Australia
The first trade agreement in this region was the Closer Economic Relations Trade Agreement
(CER) between Australia and New Zealand, a WTO -consistent trade agreement that came into
force in 1983. As of writing, Australia has 11 free trade agreements in force, and its trading part-
ners include New Zealand, Singapore, Thailand, the United States, Chile, ASEAN, Japan, China,
South Korea, and Malaysia. Additional trade agreements concluded but not yet in force are with
Hong Kong, Indonesia, Peru, and the Pacific Island countries. Australia is also participating in
negotiations for several multilateral trade agreements, including the following: the RCEP; the
GCC, the Pacific Alliance Free Trade Agreement, and the EU- Australia Trade Agreement. 92
Additionally, the South Pacific Regional Trade and Economic Cooperation Agreement
(SPARTECA), an agreement created by Australia and New Zealand, provides developing-
country members of the Pacific Islands Forum duty-free access to their markets. Member coun-
tries include the Cook Islands, Fiji, the Marshall Islands, Micronesia, Nauru, Papua New Guinea,
Samoa, the Solomon Islands, Tonga, Tuvalu, Vanuatu, Kiribati, and Niue. 93
CHAPTER SUMMARY
REVIEW QUESTIONS
Note that most of the answ ers for these questions will be 4. What is the connection between the Charter and the
found in the text. Some questions, however, address the status of a constitution for the EU? What is the
current status of issues, and students should ensure that present status of a constitution for the EU?
their information is up to date by searching current media
5. Are all countries in the EU members of the Eu ropean
sources.
Monetary Union (that is, have they all adopted the
common currency)?
1. Name the present members of the EU as of July 2019.
What countries are at the applicant stage? 6. Name the major institutions of the EU and briefly
describe their composition and f unction.
2. Briefly describe th e milestones in the development of
the EU from the Treaty of Rome to the present. 7. Why is CETA significant for Canadian businesses?
8. What are the rules of origin that goods must meet to these found? What types of activities are prohibited
benefit from tariff reductions under CETA? by this area of EU law?
9. What technical barriers to trade should Canadian 12. Describe the case in which the findings of the
businesses consider when they are exporting to the European Commission affected mergers that had
European Union? been agreed to by firms located outside of Europe.
10. How does the European Union protect intellectual 13. Describe the Google Shopping case.
property rights?
14. What is the difference between an individual
11. What are the three main prohibitions provided by EU exemption and a block exemption under Article 101?
competition law and where is the law relating to
15. Explain the major concern with the proliferation of
free trade agreements worldwide.
NOTES
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12. European Central Bank (ECB) (last modified 13
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Canada <https://www.international.gc.ca/trade- european-union/ about-eu/ institutions-bodies/
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agr-acc/ ceta-aecg/ index.aspx?lang=eng >.
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59. Ibid.
Protective Measures Against the Introduction into
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Plant Products and AgainstTheir Spread Within the
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71. Ibid.
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72. Ibid.
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86. Central European Free Trade Ag reement Secret ariat
76. European Commission, " Representation in Ireland:
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77. Nicholas Bloom et al, "Brexit Is Already Affecting UK
asean.org/the-asean-declaration-bangkok
Bu sinesses- Here's How" (13 March 201 9), on line:
-declarat ion-bangkok-8-august-1967/>.
Harvard Business Review <https:/ / hbr.org/201 9/03/
brexit-is-already-affecting-uk-busi nesses-heres 88. Eryk Bagshaw, "Australia Leads SecretTrade
-how>. Negotiatio ns That Will Sideline US;' Sydney Morning
Herald (26 June 2019), on line: <https:// www.smh. 91. Encyclopaedia Britannica Editors, "Gulf Cooperation
com.au/politics/federal/ australia-leads-secret-trade- Council" (last modified 15 June 2019), online:
negotiations-that-will-sideline-us-20190626-p521 hf. <https://www.britannica .com/topic/
html>. Gulf-Cooperation-Council>.
89. Status of AfCFTA Ratification (7 July 2019), online: 92. Australia's Free Trade Agreements (FTAs) (last visited 1
Tralac (Trade Law Centre) <https://www.tralac.org/ July 2019), online: Australian Government <https://
resou rces/ infog ra ph ics/ 13 795-status-of-afcfta- dfat.gov.au/ trade/ agreements/ Pages/ trade-
ratification.htm I>. ag reements.aspx>.
90. Loes Witschge, "African Continental Free Trade Area: 93. South Pacific Regional Trade and Economic
What You Need to Know;' Al Jazeera 20 March 2018), Cooperation Agreement, on line: UNCTAD Investment
online: <https://www.aljazeera.com/ news/2018/03/ Policy Hub <https://investmentpolicy.unctad.org/
african-continental-free-trade-area-afcfta- internationa 1-i nvestm ent-ag reements/ g rou pi ngs/ 1I
180317191954318.html>. sparteca-south-pacific-regional-trade-and-economic-
cooperation-agreement->.
FURTHER READING
Catherine Bernard & Steve Peers, eds, European Union Law TC Hartley, The Foundations of European Community Law,
(Oxford: Oxford University Press, 2017). 7th ed (Oxford: Oxford University Press, 2010).
WEBSITES
Association of South East Asian Nations (ASEAN and protection agreements, World Trade Organization, and
ASEAN Free Trade Area) : <https://asean.org/> other trade-related topics): <http://www.international.
Australian Department of Foreign Affairs and Trade: gc.ca/ trade-agreements-accords-commerciaux/ index.
<http://www.dfat.gov.au > aspx>
East African Community: <http://www.eac.int> Organization of the American States (source for all t rade
Economic Community of West African States (ECOWAS): agreements in the region): <http://www.sice.oas.org>
<http:// www.ecowas.int> South Asian Association for Regional Cooperation/ South
Europa (European Commission): <https://ec.europa.eu/ Asian Free Trade Area (SAARC/SAFTA): <http://saarc-
info/ index_en> sec.org >
Global Affairs Canada (agreements by country, A-Z; free
trade agreements, foreign investment promotion and
LIST OF CASES
Google Search (Shopping), European Commission, AT.39740 lnfoCuria, Case-Law of the Court ofJustice <http://curia.
(27 June 2017), online: Europa <http://ec.europa.eu/ europa.eu/juris/ document/ document.jsf?docid=
competition/ antitrust/cases/ dec_docs/ 39740/ 39740_ 115783&doclang=en>.
14996_3.pdf>. T-Mobile Netherlands BV and Others (European Court of
Koninklijke Philips Electronics NV v Lucheng Meijing Justice, 2009) C-8/ 08, online: lnfoCuria, Case-Law of the
Industrial Company and Others (European Court of Court ofJustice <http://curia.europa.eu/juris/ liste.
Justice, 2011) and Nokia Corporation v Her Majesty 's jsf?language=en&num=c-8/ 08>.
Commissioners of Revenue (European Court of Justice,
2011 ), joined cases C 446/ 09 and C 495/ 09, on line: