Automobile Industry

Period Pre-2000s 2000 to 2015 2015 to 2020

Market Size • Dominated by Maruti
and Suzuki, with limited
Leaders foreign players.
• State-owned companies
like Hindustan Motors
were prominent.
• Smaller market size, less
international presence.
• Rapid growth fueled by the
entry of global players like
Hyundai, Honda, and
Toyota.
• Mergers and acquisitions,
like Tata Motors acquiring
Jaguar Land Rover,
contributed to a more
diversified market.
• Market expansion led
by disruptive players
like Tesla, challenging
traditional leaders.
• Challenges for
established players to
adapt to electric and
autonomous
technologies.

Segments • Basic transportation • Diversification of product • Introduction of

needs addressed with portfolios to cater to electric models by
models like Maruti 800 various consumer companies like BMW
and Omni. segments. and Mercedes-Benz.
• Limited segmentation • Growth in SUV and luxury • A significant shift
with a focus on segments, reflecting towards sustainable
affordability and fuel changing consumer and technologically
efficiency. preferences. advanced vehicles.

Distribution • Exclusive reliance on • Expansion into modern • Increased emphasis

channels traditional distribution
channels, such as
dealerships and service
centers. • Adoption of online booking
• Limited marketing and
promotional activities,
with a lack of online
presence.
retail channels, including
shopping malls, alongside
traditional dealerships.
systems and sales
platforms by major players.
on digital channels
with virtual
showrooms and
direct-to-consumer
sales.
• A shift in the role of
traditional dealerships
with a growing
reliance on digital
platforms.