UNIVERSITY OF CAGAYAN VALLEY

College of Information Technology

College Avenue, Tuguegarao City 3500

MODULE IN
TECHNOPRENEURSHIP
 UNIVERSITY OF CAGAYAN VALLEY
College of Information Technology
College Avenue, Tuguegarao City 3500

Midterm Periodic Coverage

Name of Student:________________________ Year/Section:_____________

Subject: Technopreneurship Teacher:______________

MODULE No. 1
TITLE TECHNOPRENEUR AND TECHNOPRENEURSHIP
OVERVIEW There is a strong connection between technological development,
Innovations and entrepreneurship. It is noteworthy that entrepreneurship
forms the sub-structure upon which science and technology are built. As
we understand it, technopreneurship is, by a large part, still
entrepreneurship. The difference is that technopreneurship is either
involved in delivering an innovative hi-tech product (e.g. Microsoft) or
makes use of hi-tech in an innovative way to deliver its product to the
consumer (e.g. eBay), or both (e.g. most pharmaceutical companies).

Technopreneurship is not a product but a process of synthesis in

engineering the future of a person, an organization, a nation and the
world. Strategic directions or decision-making processes are becoming
more demanding and complex. This requires universities, and in site
professional development programs and training to produce strategic
thinkers who will have skills to succeed in a rapidly changing global
environment.
LEARNING At the end of this module, the students will be able to:
OUTCOMES 1. Know the characteristics of and entrepreneurial traits of an
entrepreneur.
2. Differentiate entrepreneurship and technopreneurship

LEARNING At the end of this module, the students will be able to:
OBJECTIVES 1. Explain the definitions of entrepreneurship, intrapreneur,
entrepreneur, technopreneur and technopreneurship.
2. Understand the characteristics and entrepreneurial traits of an
entrepreneur.
3. Differentiate entrepreneurship and technopreneurship.

Content/Discussion:

“The entrepreneurial mystique? It’s not magic, it’s not mysterious and it has nothing to do
with the genes. It is a discipline. And like any discipline, it can be learned.”
…Peter Drucker

Who is an Entrepreneur?
 UNIVERSITY OF CAGAYAN VALLEY
College of Information Technology
College Avenue, Tuguegarao City 3500

- He/She is an innovator or developer who recognizes and seizes opportunities; converts

these opportunities into workable/marketable ideas; adds value through time, effort,
money or skills; assumes the risks of the competitive marketplace to implement these
ideas; realizes the rewards from these efforts. (Kuratko & Hodgetts,2007)

Characteristics of an Entrepreneur
1. Hard Working 9. Demonstrates Initiative
2. Self-Confident 10. Willing to Listen
3. Builds for the Future 11. Sets Own Standards
4. Profit-Oriented 12. Copes with Uncertainty
5. Goal-Oriented 13. Committed
6. Persistent 14. Builds on Strengths
7. Goal-Oriented 15. Reliable and Has Integrity
8. Responds to feedback 16. Risk-Taker

Entrepreneurial Traits of an Entrepreneur

1. Independence - the desire to be your own boss.
2. Self-Discipline - the way we train ourselves to meet certain goals.
3. Concentration - “sticking” it out through distractions to get the job done.
4. Persistence - never showing discouragement, always thinking of new ways to approach a
problem and acting on your ideas.
5. Creativity - the ability to come up with clever, workable solutions.
6. Businesslike Attitude - possessing the knowledge of your chosen business and having
the savvy to conduct business.
7. Hard Work - being capable of doing the work and enjoying it.
8. Motivation - the mental and physical drive to succeed, to accomplish chosen tasks on
your own terms.
9. Confidence - having a firm belief in your own capabilities and your chances of success.
10. Willingness to Take Risk - the readiness to sacrifice your own security, if need be, in
order to accomplish your goals.
11. Human-Relation Skill - the ability to get along with others, to inspire cooperation,
confidence and loyalty
12. Communication Skills - the ability to express yourself and to understand others so that
ideas can be shared.
13. Technical Ability - the expertise to produce the goods and services of your business.
14. Ability to Make Decisions - the talents to analyze complex situations and draw
conclusions that will make the business succeed.

What is Entrepreneurship?
- Entrepreneurship is the practice of embarking on a new business or reviving an existing
business by pooling together a bunch of resources in order to exploit new found
opportunities.

Four (4) Types of Entrepreneurship

 UNIVERSITY OF CAGAYAN VALLEY
College of Information Technology
College Avenue, Tuguegarao City 3500

1. Incremental - Routine business, modest novelty

Examples: (new coffee shop, new BPO)
2. Imitative - Imitation of venture, same business model and template
Examples: (new regional branch, franchised operations)
3. Rent-seeking - Business that utilizes standards, regulations and laws to share in
value of enterprise
Examples: (licensing of patented ideas, products or trade secrets - Coca Cola
Export)
4. Innovative - Business based on innovation
Examples: (new cure for infectious diseases, new production method to bring down
drug cost, new DVD format, new memory chip, ICT-enhanced home appliance)

Who is Technopreneur?
- He/She is an entrepreneur who uses cutting-edge technology to develop new business
(Daniel Mankani, 2003).
- She/he is an entrepreneur who involves himself in technological changes in producing
goods and services for his organization. (Sarimah Hanim & Abd. Rashid,2008).
- They are entrepreneurs who used “technology” as his/her driven factor in transforming
resources into goods and services, creating an environment conducive to industrial
growth”.

What is Technopreneurship?
- High tech ventures in ICT, electronics, internet, life sciences and biotech, such as:
Cisco, Microsoft, Intel, Google, and Genentech (upcoming: nanotech, materials,
energy, and environment).
- Service firms where technology is critical to their mission, such as: e-Bay, FEDEX,
SMART money transfer, e-learning.
- Use of technology in the deliveryorconductof normal businessactivities.

TechnopreneurshipTrilogy

TECHNICIAN ENTREPRENEUR

MANAGER
 UNIVERSITY OF CAGAYAN VALLEY
College of Information Technology
College Avenue, Tuguegarao City 3500

Two (2) types of technology entrepreneurship

1) Technology developers
- those who develop a unique technology capable of driving a new business
(inventors)
2) Technology users
- those who see a new technology development and understand how it can be applied
to meet a market need (innovators)

Technological Entrepreneurship
- It is simply entrepreneurship in a technology- intensive context
- It is a process of merging technology prowess and entrepreneurial talent and skills

Examples of Technopreneurship

A technology-based enterprise is one that derives a competitive advantage from direct or indirect
use of technology.

Example 1: Apple iPod

- it has a number of innovations
- the most significant of which is 160Gb 1.8-inch hard disk drive (smaller than average
hard disk 3.5 inch a 40Gb capacity)
- Many people, even techies were fascinated by this and wonder how Apple able to do
that.

Example 2: UPS (United Parcel Services)

- It is able to offer one-day delivery anywhere in the world.
- They have their sorting and delivery facility that could process up to 1,000,000,000
parcels a year.
- It doesn‟t limit technopreneurship to really high-tech stuff or to business we normally
relate to as „technology-based‟. For example, an internet café is not considered a
technology-based enterprise even if it uses computers in its business operation.
However, it could be considered a technology-based enterprise if the computers and
or the computer network is configured much differently than ordinary internet café
businesses.

Filipino Technopreneurs

1. Dado Banatao
 UNIVERSITY OF CAGAYAN VALLEY
College of Information Technology
College Avenue, Tuguegarao City 3500

- He is a Filipino ICT hero.

- Born and raised in Barrio Malabbac, Iguig, Cagayan Valley, Banatao co-founded
Mostron, Chips & Technologies, and S3.
- Banatao is now regarded as a major contributor to the PC industry. He holds several
patents including the first Windows graphical user interface (GUI) accelerator chip.
He also was the first to push the idea of the "local bus" for the PC, and putting the
Ethernet controller on a chip. Chips & Technologies eventually went public in 1995,
22 months after it was established. This company was subsequently bought by Intel
in 1997 for a reported 430 million dollars. His other company, S3 (start-up number 3)
also went public and earned 130 million dollars in 1993, was sold to VIA
Technologies for $323 million and continues to develop and market chipsets based on
the S3 graphics technology.

2. Winston Damarillo
- He developed Gluecode Software as an open source application system provider.
- He sold Gluecode to IBM in 2005 for an estimated $100 million.
- Launcedh Morphlabs and continues to invest in start- up IT companies.

Who is Intrapreneur?
- He/She is an individual in organizations with high entrepreneurial characteristics (Pinchot
1985)
- He/She is an entrepreneur within a large organization with high entrepreneurial
characteristics who strongly believes in his talent and ability and has a strong desire to
create something using his own initiative and creativity. (Sarimah Hanim & Abd.
Rashid,2008)
- In the world corporate business, intrapreneurs emerge as that breeds who is a cross
between managers and entrepreneurs. They work for the corporation but are given the
task of starting new ventures

Entrepreneurial process vs. Technopreneurial process

ENTREPRENEURIAL PROCESS

Opportunity Analysis

Business Planning

Gathering Resources

Implementation

Scaling and Harvesting

 UNIVERSITY OF CAGAYAN VALLEY
College of Information Technology
College Avenue, Tuguegarao City 3500

TECHNOPRENEURIAL PROCESS

Concept Test Monitoring

Idea Idea Business Proto- Marketing
Testing &
generation Screening Analysis typing Commer-
cialization Evaluation

Entrepreneurship vs. Technopreneurship

SIMILARITIES
 Able to determine risk and has the courage to take risks
 Independent and self-confident, yet knows where to get help
 Likes a challenge
 Hardworking and willing to stick with a project
 Not easily discouraged
 Robust, very energetic and can handle stress
 Has a strong sense of self-worth
 A positive thinker who does dwell on setbacks
 Often has a close friend or relative who owns a Business

DIFFERENCES

AN ENTREPRENEUR
 Likes to compete
 Is a self-starter/pioneer
 Is able to do many things at once
 Is creative, and has dreams and goals
 Likes to work for him or herself and be in control
 UNIVERSITY OF CAGAYAN VALLEY
College of Information Technology
College Avenue, Tuguegarao City 3500

 Is motivated by a strong desire to achieve and attain financial success

 Focuses his/her attention on the chances of success rather than the possibility of failure

A TECHNOPRENEUR
 Likes to innovate
 Is part of a team
 Is able to do many things at once, but chooses to delegate
 Is innovative and has a greater vision
 Likes to be the one to control innovation and be part of an evolution
 Is motivated by a strong vision and the passion to innovate
 Takes failure in stride and knows it will lead to success if correction can be made

HOW TO BE A SUCCESSFUL ENTREPRENEUR?

We are fascinated at how some people succeeded in their own fields. We want to be just like
them. But success does not happen overnight. As I keep saying, it takes a lot of hard work and
perseverance. Successful entrepreneurs also share several things in common.
1. Every entrepreneur needs to have faith that he can make it. Of course, in starting the
business, you need to be financially, emotionally and physically prepared
2. Great entrepreneurs take some time to look into the market and check which products and
services are in demand.
3. Successful entrepreneurs hone their skills and abilities so that they can provide
exceptional products and services to their customers.
4. Entrepreneurs are patient with their business.
5. Entrepreneurs have a heart for the people who have been loyal to them.
6. Successful entrepreneurs are thankful to the loyal customers and give them some perks to
maintain their loyalty.
References:
1. MSC Technopreneur Development Flagship, Dr Wilson Tay (Vice President),
Technopreneur Development Division.
2. Technopreneurship and Innovation, Bernard Goh (Managing Director), Axiom
Technologies Mfg. Pte. Ltd.
3. http://entrepreneurs.miningco.com/od/famousentrepreneurs/
4. Success Stories: An Annotated Bibliography of Famous Entrepreneurs:
http://www.dwc.edu/library/entrepreneurs.shtml
5. Biography.com: http://www.biography.com/search/index.jsp
6. https://docs.google.com/presentation/d/1Do7ELCnVSNTdNKBkBL-
lfodzJh7BinHk9a9LFBtJ9UY/htmlpresent
Prepared by:
ALVIN T. TALAY, MBA, MIT
Instructor