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Business Plan 33
Business Plan 33
Business Plan 33
“Sabungger” From the name Sabung (flower in Iloco) and Burger, combined to Sabungger. It
is a healthy vegetarian burger made from banana blossom, cornstarch, and egg to form a patty-
like filling to a burher bun. Sabungger is also from Sabunganay which is an Iloco word for
Banana blossom.
Squad’s Legendary Shanghai will offer unique, delicious snack and drinks, good quality
shanghai that will accommodate the taste of the students in Calancuasan National High School.
Through the observation students wants to taste new variety of food that suitable to their taste.
However, the school canteen not able to meet such demand resulting to a gap. This means that
Sthere is a big unmet demand of the school canteen when it comes in distributing and selling the
foods during recess time of the students and teachers. After all, our primary goal of this product
to keep our costumer happy and healthy and to fill something to meet the desired taste and to
satisfy the wants of costumers especially, to their stomach. Our business will be initially
operating as a school-based enterprise and will use marketing strategy (personal selling) to
promote our product Squad’s Legendary Shanghai these includes the drinks (Gulaman Flavor),
costumers may have the options to pick up the products or have it delivered at their home but
will have additional payment for the transportation fee, it will depend’s on the location of the
buyers.
Initial capitalization for the business is Php1,000 good for one-day expenses. Expected
revenue for 1 week is Php2,000 while the total cost for good sold amounted Php700.
C. Address: 3117, Calancuasan National High School, located at Brgy. Calancusan Sur
Cuypo, Nueva Ecija
D. Vision Statement: Sabungger Bites ‘N’ Buns will be the leading provider of delicious
taste, unique, and quality Banana Blossom Burger that will satisfy the taste of the
students.
E. Mission Statement: Sabungger Bites ‘N’ Buns is responsible enterprise for providing
highest quality products and affordable price to our loyal costumer. It also provides the
best and most delicious snack that will undoubtedly awaken their dozing spirits during
siesta hour.
F. Key personnel: Owners
G. Work Force and support Personnel: Manager, Cashier, Cook, Seller, and Dishwasher,
H. Organizational Chart:
1. Owners/ manager - They oversees and manages the business. They are responsible and
accountable for every decision or action for the business.
2. Cook- He/she cooks and manage the product.
3. Cashier- He/she responsible and manage money for instance when exchanging money to the
costumers for the proper way and good flow of the business.
4. Seller- He/she is responsible in selling the product to the costumers.
5. Dishwasher- a person that is responsible in washing the dishes and equipment before and
after.
I. Ownership: Partnership
J. Capitalization: Php1,000
K. Compensation and Incentives: The income of the business will be divided equally to the
entrepreneurs.
L. External Management Support: Stake Holders/ Investors/ Sponsors
Sabungger Bites ‘N’ Buns will offer the students and teachers of Calancuasan National
High School a unique, delicious, and good quality Burger.
Sabungger Bites ‘N’ Buns shows its unique features. Instead of using pork for the burger
patty this business of ours uses Banana Blossom that costumers will love. This is the best and
suitable to the costumer’s taste specifically, the students and teachers of Calancuasan National
High School that wants to taste new variety of healthy burger.
D. Production Process and Controls that will be used to manufacture the product
Sabungger Bites ‘N’ Buns initially operates as a school-based enterprise and uses
marketing strategy (personal selling) to promote business. Online selling will be available too
and we are going to deliver it
Sabungger Bites ‘N’ Buns will be registered as a partnership type of ownership in the
business. A formal letter will be sent to the Principal’s office, asking the permission and the
approval before conducting our business.
V. MARKET PLAN
A B C A B C
B= 250 B= 300
C=750 C= 150
Total=1,400 Total=800
C= 900 C= 250
Total=1,750 Total=1,000
B=350 B= 400
C=1,275 C= 300
Total=2,325 Total=1,150
B= 425 B=450
C= 1,425 C= 400
B= 475 B= 500
C= 1,500 C=500
Total=2,875 Total=1,500
The table above shows that there is an increasing demand for snacks and drinks among the
students of Calancuasan National High School. However, the existing three competitors cannot
sustain the needed demand. This shows that there is an unmet demand of the school canteen in
variety of snacks.
Marketing Strategy
A competitive and encouraging campaign will aim to increase the visibility for Squad’s
Legendary Shanghai. This will focus on the costumer’s desire to taste new variety of flavors for
snacks and drinks. Squad’s Legendary Shanghai will use fliers and will conduct personal selling
at the same time.
C. . Sales Strategy
Squad’s Legendary Shanghai sales strategy will assure that buying snacks and drinks is
very easy, exiting and a great experience. In order to do this, the enterprise will distribute fliers
where costumer’s can use to choose and buy Shanghai at our designated area in school. With this
sales strategies, the company develops the costumer’s excitement to buy and convenience to pay
at the said regulations.
Squad’s Legendary Shanghai has several competitive features that will be used to its
advantage to achieve market penetration.
Unique Flavor - Customers will be offered flavor of Shanghai (Galunggong fish) and flavor
of drink (Gulaman flavor) to choose from.
Affordability - Because this business is school enterprise that several students have limited
allowance to buy such snacks and drinks. However, food is a must especially to the students
to focus during class hour and learn something new without hesitation. This business is
favorable for the customers to have access to inexpensive food yet, good quality and
delicious snacks and drinks that they will love.
E. Pricing Policy
Squad’s Legendary Shanghai will adopt differing price based on the sizes and number of
pieces. As such, below is the pricing scheme that will be adopted.
Medium ( 8oz) 5
Large ( 12oz) 10
Retail Price for Snacks:
3 pieces of Shanghai 20
F. Sales Projection
Drinks
Snacks
(Note: In sales projections, from the word itself projections, meaning, you are just anticipating
possible sales or income for 5 days. You can do this by the help of information gathered from
other competitors offering the same products. But again, during this time of innovation, just
make your product innovative and resourceful.)
Notes:
= 30 x 1= 30
Formula used:
(Qty for day 1 multiply the given percentage) plus Qty. For Day 1 = Qty. For Day 2
= (30x.10) + 30
= 3+ 30
= 30 x5
The demand for snacks and drinks in Calancuasan National High School has shown
steady increase over the last 5 days. Because of the students, snacks are very in demand in
school. To increase market penetration, Squad’s Legendary Shanghai will offer variety of snacks
and flavored drinks. At the same time, competition and encouraging marketing campaign will be
done to increase the visibility of Squad’s Legendary Shanghai using social media platform. The
enterprise offers price differential based on the sizes and pieces with the price ranging from 5- 10
for drinks and 7- 20 for snacks.
A. Start-up Summary
Qty. / Day
(Tong, Jug)
Utilities 30 30 150
( water)
Notes:
*Cups, equipment, Utilities, and Miscellaneous costs are based on their actual cost. Do the
Research.
Formula used:
= 117 x 3.6
= 420
For week 1:
* Total qty. per day multiply by 1 (except for equipment because they are not consumable.)
=420 x 1
= 420
B. Financial Projections
Utilities Expenses 30 33 36 40 44
Note:
*Income Statement - is a financial statement that shows you how profitable your business will be
within a given period.
*Cost of goods sold from start-up summary table, all the materials cost needed in production of
goods like ingredients and tools.
*Expenses include all the expenses that are not included in cost of goods sold like utilities and
miscellaneous expenses.
*Cost of goods sold and expenses multiply to the desired percentage you want. In that projection,
10% increase per day is used to get the amount for day 2-5.
Cash Outflows
Utilities 30 33 36 40 44
ASSETS
Current Asset
Cash at Hand 34 39 42 46 50
Fixed Assets
Total Assets 34 39 42 46 50
LIABILITIES AND
EQUITY
Current Liabilities
Total Liabilities 16 19 20 22 23
Capital 1,000
Less: Drawings 16 19 20 22 23
Net Capital 18 20 22 24 27
Ratings%