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Module 4: 009

"Influencers"

Influencer Tier List


Micro: 10k or less followers
Small: 50k or less followers
Standard: 100k or more followers
Big: 500k or more followers
Large: 1m or more followers
Low Tier Celebrity: 5m to 10m followers
Celebrity: 15m to 20m followers

Make sure the influencer you work with, has a significant level of resonance with your product
and their followers. You want the paid sponsorship of the influencer promoting your product
to feel natural and doesn't feel off-brand when people view the video. Don't just choose any
influencer to promote your product.

Start small, the best thing you can do is reach out to as many micro-influencers and offer
them a free product for a video. The more ads you can get, the better. But make sure you at
least have your brand name on your product and that it is privately labeled.

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