Market Segmentation is a term that refers to the division of a market into

University students are our main target audience. Since they are mostly undergraduates, a
high annual turnover rate is expected. Due to the obvious parking issue in the university
area and the general convenience of bike mobility in Dhaka, they use bicycles as a cheaper
mode of transportation. They are attracted to sporting sports, so this service would appeal
to them more than any other.

University employees and employees in different occupations are another relevant business
group. Many people are unable to get to work because of traffic congestion, which they can
avoid through using our service. Job holders will also be able to participate in physical
activity as a result of this. While the number of people employed in goods distribution
services is the, some are unable to participate due to a lack of a bicycle that they can rent
for a few hours to transport the product. Customers want a bike that is both reliable and
convenient, as well as a full complement of accessories. We will concentrate our efforts in
the beginning on Dhaka because it has the largest population.

Market Specification
Since they are limited to a single area with a high density of population on a regular basis, we
chose the larger university community as our target market group. They have a steady flow of
new potential customers and a regular population turnover, they are athletically/physically
engaged in general, and they are often performance oriented. Advertisements, such as
exterior displays on the main street next to campus, makes them readily accessible, possesses
a source of net profits, they have such a steady flow of new consumers and a daily citizen
turnover, they are athletically/physically active in general, and they are mostly performance
focused. They need public transit that is fast, efficient, and maneuverable. Convenience,
particularly high visibility, easy access convenience, drives impulsive transactions.

Positioning in the Market

We intend to establish ourselves as the only choice for people in Dhaka who want bicycles
delivered directly to their hotel, campsite, or summer home.

We would also differentiate ourselves from our rivals by emphasizing longer-term rentals.
We do not rent bicycles for less than one day, unlike our rivals. On longer rentals, such as a
week or more, we can offer lower rates.

We'll also market ourselves as family-friendly, with a wide range of bicycles suitable for both
adults and children of all ages. We can rent children's bicycles for half the cost of adult
bicycles. We will have a large supply of baby seats available at no extra cost.