Case 1 Airbnb 6

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2/2/24, 7:00 PM Assignment Print View

6. Award: 11.11 out of 11.11 points

Underlying Influences 1

What aspect of the PESTEL framework had an impact on Airbnb's attractiveness to investors in 2010?

✓  global financial crisis

 popularity of Uber

 decline of sharing economy

 laws against short-term rentals

 economic boom

The global financial crisis had been going on for a while by 2010 and was spurring need for inexpensive
lodging and extra money on rentals.

References

Multiple Choice Difficulty: 2 Medium Learning Objective: 03-01 Generate a


PESTEL analysis to evaluate the impact of
external factors on the firm.

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