Professional Documents
Culture Documents
Case 1 Airbnb 6
Case 1 Airbnb 6
Case 1 Airbnb 6
Underlying Influences 1
What aspect of the PESTEL framework had an impact on Airbnb's attractiveness to investors in 2010?
popularity of Uber
economic boom
The global financial crisis had been going on for a while by 2010 and was spurring need for inexpensive
lodging and extra money on rentals.
References
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