Name: Michael Anthonie Alegarbes

Grade: 12-EIM Velasquez

 BUSINESS BACKGROUND

Starting a small fast food business

required careful planning and
execution. Here's a simplified outline of
steps you might consider:
 BUSINESS DESCRIPTION

Description: QuickBites is a cozy and vibrant fast

food eatery located in the heart of downtown. We
specialize in serving delicious and convenient meals
on-the-go, perfect for busy urbanites and hungry
travelers. Our menu features a tantalizing selection
of classic favorites and innovative twists, prepared
fresh to order using locally sourced ingredients
whenever possible. From mouthwatering burgers and
crispy fries to flavorful wraps and refreshing salads,
there's something for everyone at QuickBites.
 VISION AND MISSION
Vision:
To become the premier destination for quick and
delicious dining experiences, where customers can
indulge in flavorful meals made with fresh ingredients
and served with exceptional speed and hospitality.

Mission:
At our small fast food establishment, we are committed
to
Delighting our customers with a diverse menu of
mouthwatering options that cater to various tastes and
dietary preferences.
 PRODUCT IDENTIFICATION
Signature Burgers: Develop a lineup of mouthwatering
burgers with unique flavor combinations and quality
ingredients. Consider offering classics like a juicy bacon
cheeseburger, along with specialty options like a BBQ
pulled pork burger or a veggie black bean burger.

Gourmet Sandwiches and Wraps: Create a selection of

gourmet sandwiches and wraps featuring premium meats,
fresh vegetables, and artisanal sauces. Offer options like
grilled chicken Caesar wraps, Philly cheesesteak
sandwiches, or Mediterranean veggie wraps.

Handcrafted Fries: Elevate the classic side dish by offering

hand-cut fries with a variety of seasonings and dipping
sauces. Experiment with flavors like garlic parmesan, Cajun
spice, or truffle aioli to add a gourmet touch to this fast
food
 TARGET MARKET
For a small fast food business,
defining your target market is crucial.
Consider demographics such as age,
location, income level, and lifestyle.
Are you targeting busy professionals,
families, students, or travelers?
Understanding your target market will
help tailor your menu, pricing, and
marketing strategies to attract and
retain customers effectively
 MARKETING STRATEGY

Local SEO: Ensure your business is easily

discoverable online by optimizing your
website and listings for local search terms.
This includes using keywords related to your
location and the type of food you serve.

Social Media Presence: Engage with your

local community through platforms like
Instagram, Facebook, and Twitter. Share
mouth-watering images of your food, run
contests, and interact with your followers to
build a loyal customer base.
PRODUCT PACKAGING
Convenience: Packaging should be easy to handle
and convenient for customers, especially if they're on
the go. Consider packaging options that are easy to
hold, open, and eat from, such as paper bags,
cardboard boxes, or clamshell containers.

Branding: Use packaging as an opportunity to

showcase your brand identity. Incorporate your logo,
colors, and any branding elements consistently
across all packaging materials to reinforce brand
recognition.

Food Safety: Ensure that packaging materials are

food-safe and suitable for the types of food you're
serving. This includes using materials that are
durable, grease-resistant, and able to maintain the
temperature of hot or cold food items.
 French fries
PRODUCT DETAILS Onion rings
Tater tots
Coleslaw
Potato salad
Side salads
Beverages:

Soft drinks (sodas)

Bottled water
Iced tea
Lemonade

Hamburger buns
Hot dog buns
Tortillas or wraps
Pitas or flatbreads
Vegetables and