Role Of Artificial Intelligence

In Media

Presented By:
1.Naresh
2.Atif Munir
Content
Creation
•Automated Journalism: AI can
generate news articles, reports, and
summaries using natural language
processing (NLP) algorithms. This
helps in quickly producing content
for news agencies and websites.
•Content Personalization: AI
analyzes user preferences and
behavior to recommend
personalized content, improving
user engagement on platforms like
streaming services or news websites.
Content Curation And
Recommendation
•Recommendation Engines: AI
algorithms analyze user data to
suggest relevant content,
improving user experience on
platforms like streaming
services, social media, and news
websites.
•Personalized Advertising: AI
helps in targeting advertisements
to specific audiences based on
their preferences, behavior, and
demographics.
Enhanced Editing and Post-Production
• Video Editing:
• Non-linear Editing (NLE): NLE systems allow editors to manipulate video clips out of sequence,
enabling flexibility and creative freedom. Popular NLE software includes Adobe Premiere Pro,
Final Cut Pro, and DaVinci Resolve.
• Color Correction and Grading: Adjusting the color and tone of footage to achieve a desired
look. This includes correcting exposure, balancing colors, and creating a consistent visual style.
• Audio Editing:
• Digital Audio Workstation (DAW): Software like Pro Tools, Ableton Live, or Logic Pro X is
used for recording, editing, and mixing audio tracks.
• Sound Design: Adding and manipulating sound effects to enhance the auditory experience. This is
crucial in film, gaming, and multimedia projects.
• Dialogue Editing: Cleaning up and enhancing recorded dialogue for clarity. This involves
removing background noise, adjusting levels, and adding effects if necessary.
• Visual Effects (VFX):
• Computer-Generated Imagery (CGI): Creating or enhancing visuals using computer-generated
elements. This can range from simple graphic overlays to complex 3D animations.
• Compositing: Combining multiple visual elements into a single scene. This includes green screen
keying, tracking, and integrating CGI seamlessly with live-action footage.
Audience Analytics
•User Behavior Analysis: AI
processes large datasets to
understand audience behavior,
helping media companies tailor
their content and strategies to
audience preferences.
•Audience Segmentation: AI
categorizes audiences based on
various factors like demographics,
interests, and behaviors, allowing
for more targeted content and
advertising.
Advertising and
Marketing
•Targeted Advertising: AI
algorithms analyze user data to
deliver targeted advertisements,
increasing the relevance of ads
and improving advertising
efficiency.
•Optimization: AI is used to
optimize ad campaigns,
analyzing performance data and
adjusting strategies in real-time.
 Copyright Protection
• Exclusive Rights: The copyright holder has the exclusive rights to reproduce,
distribute, perform, and display their work. Others generally need permission
from the copyright holder to use the work in these ways.
• Duration: Copyright protection is not permanent. The duration of copyright
varies by jurisdiction and type of work but typically lasts for the life of the author
plus a certain number of years (e.g., 70 years in many countries).
• Registration: In many legal systems, copyright protection is automatic upon the
creation of a qualifying work. However, some jurisdictions offer additional
benefits to copyright holders who register their works with a copyright office.
• Fair Use: Certain exceptions, such as "fair use" in the United States, allow
limited use of copyrighted material without permission for purposes such as
criticism, commentary, news reporting, teaching, scholarship, and research.
Any Questions?