MARK956 Subject Outline T1 2024 31 Jan

Faculty of Business and Law
MARK956: Developing and

Marketing New Products and
Services
6 credit points
Subject Information
Trimester 1, 2024
Sydney, Online / On Campus

Wollongong, On Campus / Online
UOW may need to change teaching locations, teaching delivery and/or assessment delivery
at short notice to ensure the safety and well-being of students and staff in response to the
COVID-19 pandemic or other public health requirements.
For up-to-date information on the impact of COVID-19 please refer to your subjects Moodle
site.
Vision, Mission and PRME
Our mission is to inspire and develop globally-minded and socially responsible community members
and leaders, through high-quality teaching, impactful research and meaningful engagement with
community, government, industry and academic partners. The full Vision and Mission statements can
be found at https://www.uow.edu.au/business-law/schools-entities/business/about-us/vision-and-
mission/
We are a signatory to the Principles of Responsible Management Education (PRME) and support the
realisation of the United Nations Sustainable Development Goals. More information on PRME can be
found at https://business.uow.edu.au/about/index.html
MARK956 Subject Outline Trimester 1, 2024 Page 1 of 22

TEACHING STAFF
Teaching Role Coordinator and Lecturer

Name Dr Paul Chad
Telephone 4221-4413
Email pchad@uow.edu.au
Room 40.111
Consultation Times Monday12:30 -14:30 (Email for appointment. Consultations will be via
Webex, face-to-face, and/or phone)
Tuesday12:30 -14:30 (Email for appointment. Consultations will be via
Webex, face-to-face, and/or phone)
IMPORTANT INFORMATION FOR ALL STUDENTS

This important information must be read together with the Sydney Business School Student Handbook which
contains relevant information on University of Wollongong (UOW) and Sydney Business School Policies. The
handbook is found at https://moodle.uowplatform.edu.au/course/view.php?id=26396. It is your responsibility to
comply with these policies and processes.
The Sydney Business School is the graduate business school of the Faculty of Business and Law at University
of Wollongong. Our courses are delivered from campuses located at Circular Quay in Sydney and Wollongong
as well as University of Wollongong Dubai.

Expectations of Students
UOW values are intellectual openness, excellence and dedication, empowerment and academic freedom, mutual
respect and diversity, recognition and performance. We will provide a safe, equitable and orderly environment
for the University community, and expect each member of our community to behave responsibly and ethically
(UOW Student Conduct Rules https://documents.uow.edu.au/about/policy/learning/index.html ).
We expect that students demonstrate these values and professional behaviour, both face to face and online,
making genuine efforts to complete their studies successfully, arriving on time to class, taking part
constructively in class discussions and activities, demonstrating appropriate professional and ethical conduct in
all communication with UOW staff and community members, and submitting assignments on time (or
completing a request for Academic Consideration in advance if needed).
Communication and eLearning Etiquette

Guidelines on the use of email to contact teaching staff, mobile phone use in class and information on the
university guide to eLearning ‘Netiquette’ can be found at
https://www.uow.edu.au/student/learningcoop/software/emailetiquette/index.html
Cyber Bullying
Student Conduct Rules and related policies including the IT Acceptable Use Policy and Bullying Prevention
Policy, whether undertaking their studies face-to-face, online.
For more information on appropriate communication and etiquette in the online environment please refer to the
guide Online and Email Etiquette or at https://www.uow.edu.au/student/learning-co-op/technology-and-
software/email-etiquette/.
Copyright
Commonwealth of Australia
Copyright Regulations 1969
©2024 University of Wollongong
The original material prepared for this guide is covered by copyright. Apart from fair dealing for the purposes of
private study, research, criticism or review, as permitted under the Copyright Act, no part may be reproduced by
any process without written permission.

Table of Contents
Faculty of Business and Law ........................................................................................................................ 1
SECTION A: GENERAL INFORMATION ..................................................................................................... 5
SUBJECT DESCRIPTION ........................................................................................................................... 5
STUDENT LEARNING OUTCOMES ........................................................................................................ 5
UPDATES TO THIS SUBJECT ................................................................................................................... 5
EXTRAORDINARY CHANGES TO THE SUBJECT OUTLINE.............................................................. 5
COURSE LEARNING OUTCOMES ........................................................................................................... 5
ATTENDANCE REQUIREMENTS ............................................................................................................ 6
eLEARNING, READINGS, REFERENCES AND MATERIALS .............................................................. 6
REQUIRED TEXT(S) .................................................................................................................................. 6
KEY REFERENCES .................................................................................................................................... 6
ADDITIONAL MATERIALS ...................................................................................................................... 6
Recommended Background and Further Reading......................................................................................... 6
LECTURES .................................................................................................................................................. 7
Lecture Recording ......................................................................................................................................... 8
Your Privacy - Lecture Recording ................................................................................................................ 8
TUTORIALS ................................................................................................................................................ 9
SECTION B: ASSESSMENT ......................................................................................................................... 12
ASSESSMENT LEARNING OUTCOME MATRIX ................................................................................ 16
Types of Assessment and Collaboration ..................................................................................................... 16
Submission, Retention and Collection of Written Assessment ........................................................................ 17
Submitting Assessment Tasks ..................................................................................................................... 17
EXTENSIONS ............................................................................................................................................ 17
LATE SUBMISSION OF ASSESSMENT TASKS ................................................................................... 17
SUPPLEMENTARY ASSESSMENTS ...................................................................................................... 17
SUPPLEMENTARY EXAMINATIONS ................................................................................................... 17
UOW GRADE DESCRIPTORS ................................................................................................................. 17
MINIMUM PERFORMANCE REQUIREMENTS ................................................................................... 18
STUDENT WORKLOAD .......................................................................................................................... 18
REVIEW AND APPEAL OF ACADEMIC DECISIONS ......................................................................... 18
ASSESSMENT QUALITY CYCLE .......................................................................................................... 18
COLLECTION ........................................................................................................................................... 18
RETENTION .............................................................................................................................................. 19
SCALING ................................................................................................................................................... 19
LEARNING ANALYTICS ......................................................................................................................... 19
ASSURANCE OF LEARNING ................................................................................................................. 19
ACADEMIC INTEGRITY ......................................................................................................................... 19
TURNITIN .................................................................................................................................................. 20
REFERENCING ......................................................................................................................................... 21
THE HARVARD SYSTEM OF REFERENCING AND CITATION OF INTERNET SOURCES .......... 21
ACADEMIC COMPLAINTS ..................................................................................................................... 21
SECTION C: GENERAL ADVICE TO STUDENTS - Policies and Procedures ........................................... 22

SECTION A: GENERAL INFORMATION
SUBJECT DESCRIPTION
For many companies over 40% of current sales revenue is generated by new products or services that have been
introduced within the last three years. This subject is designed to provide students with a thorough
understanding of the processes associated with the development and marketing of a new product in today's
complex environment. The focus for this course is the role marketing plays in a systematic and multi-functional,
approach to the process of new product development (NPD). A key aspect of this course is that students will be
treated as members of top management, the ultimate decision makers and will be expected to show a thorough
understanding of all the factors affecting new product strategy development, implementation, management and
review. In particular, the increasing call for ethical and sustainable new products and services will be a focus of
the course. The topics to be covered are: new product strategy, idea generation, opportunity identification,
concept evaluation, concept testing, market testing and strategic launch planning.
STUDENT LEARNING OUTCOMES
On successful completion of this subject, students will be able to:
1. Demonstrate critical thinking and be able to evaluate a new product development process.
2. Understand how competition and competitive advantage affects new product and service performance.
3. Diagnose new product performance and determining the actions that are necessary to improve
successful launch.
4. Develop and review a new product development process.
5. Communicate new product strategic directions and recommendations in an effective manner both in
writing and in oral presentations.
6. Develop and critically evaluate a new product or service proposal.
7. Recognize, demonstrate and incorporate the role of social responsibility and ethics in improving new
product or service success rates.
UPDATES TO THIS SUBJECT

The School is committed to continual improvement in teaching and learning. In assessing teaching and learning
practices in a subject, the School takes into consideration student feedback from many sources. These sources
include direct student feedback to tutors and lecturers, feedback through Student Services and Business and Law
Central, responses to the Subject and Course Evaluation Surveys. These important student responses are used to
make ongoing changes to subjects and courses. This information is also used to inform systemic comprehensive
reviews of subjects and courses.
Based upon student feedback and constantly developing issues and topics, the subject has been continually
developed and improved. For example, given the crucial need for increased sustainability, additional topics
include design for the environment/sustainability and a circular economy.
Whilst not a required text, additional information will also be sourced from the Ulrich, et al. text to provide
additional content.
EXTRAORDINARY CHANGES TO THE SUBJECT OUTLINE

In extraordinary circumstances the provisions stipulated in this Subject Outline may require amendment after
the Subject Outline has been distributed. All students enrolled in the subject will be notified and have the
opportunity to provide feedback in relation to the proposed amendment, where practicable, prior to the
amendment being finalised.
COURSE LEARNING OUTCOMES

Course Learning Outcomes can be found in the Course Handbook
https://www.uow.edu.au/handbook/index.html.

ATTENDANCE REQUIREMENTS
The Faculty of Business and Law expects all students to actively use and review all online content provided for
this subject. All types of participation will be monitored and is required in order to have a reasonable attempt at
this subject.
eLEARNING, READINGS, REFERENCES AND MATERIALS

SUBJECT eLEARNING
The University uses the eLearning system Moodle to support all coursework subjects. The subject Moodle site
can be accessed via: https://moodle.uowplatform.edu.au/course/view.php?id=22813
IN ADDITION TO THE UOW ONLINE WOLLONGONG DISTANCE MOODLE SITE YOU WILL ALSO
HAVE ACCESS TO THE REMOTE STUDY SUPPORT SITE.
Remote Study Support Moodle site (TCHR054_20) is accessible to support your studies from remote locations
around the globe until you can return to on campus study. This site will appear as an additional site on your list
of active Moodle subject sites.
This site contains comprehensive information with a range of resources related to teaching and learning as well
as other student support information.
REQUIRED TEXT(S)
Crawford, CM & Di Benedetto, CA (2021) New Products Management, 12th edition, McGraw Hill Education,
New York.
The text can be purchased from the UOW Unishop for approximately $149.95.
Textbooks are available online from the University Bookshop at https://unishop.uow.edu.au/
KEY REFERENCES
The recommended readings below are not intended as an exhaustive list of references. Students should also use
the library catalogue and databases to locate additional resources.
Ulrich, KT, Eppinger, SD, & Yang, MC (2020) Product Design and Development, 7th edition, McGraw Hill
Education, New York.
Trott, P (2017) Innovation Management and New Product Development, 6th edition, Pearson, Harlow, U.K.
ADDITIONAL MATERIALS
Recommended Background and Further Reading
Journals
Creativity and Innovation
European Journal of Product Innovation Management
Journal of Product Innovation Management
R&D Management
Technovation
This is not an exhaustive list of references. Students should also use the library catalogue and databases to locate
additional resources.

LECTURES
Lecture Times
UOW may need to change teaching locations, teaching delivery and/or assessment delivery at short notice to
ensure the safety and well-being of students and staff in response to the COVID-19 pandemic or other public
health requirements.
For up-to-date information on the impact of COVID-19 please refer to your subjects Moodle site.
Lectures will be available online, ZOOM, via the link in the subject's Moodle site.
Up to date timetable and delivery information is located at

http://www.uow.edu.au/student/timetables/index.html
Trimester 1
Week
Week Topics Covered Readings
Commencing
Subject Outline & Expectations
Part 1: Opportunity Identification Shark Tank Australia - Vegepod
and Selection https://www.youtube.com/watch?v=6V4gC10qm1w
1 11 Feb 2024 Chapter 1: The Strategic Elements of
Product Development Chapter 1
Chapter 2: The New Products Chapter 2
Process
Chapter 3: Opportunity Identification Chapter 3
and Selection: Strategic Planning for Chapter 4
New Products Chapter 5
Part 2: Concept Generation
Chapter 4: The Product Concept and Compulsory Journal Article: Cooper, RG (2019),
2 18 Feb 2024 Ready-Made New Product Ideas ‘The drivers of success in new-product
Chapter 5: New product Ideas: The development’, Industrial Marketing Management,
Problem Find-Solve Approach 76, January, pp.36-47.
Shark Tank Australia - Coffee capsule

https://www.youtube.com/watch?v=ofLCsCLizAI
Chapter 6: New Product Ideas: Chapter 6
Analytical Attribute Approaches Chapter 7
Part 3: Concept/Project Evaluation Chapter 8
3 25 Feb 2024 Chapter 7: Concept Evaluation and Compulsory Journal Article: Wood, A (2003),
Testing 'Managing employees' ideas: From where do ideas
Chapter 8: The Full Screen come?', The Journal for Quality and Participation,
26, 2, pg. 22.
Chapter 9: Sales Forecasting and
Chapter 9
4 03 Mar 2024 Financial Analysis
Chapter 10
Chapter 10: Product Protocol
Part 4: Development
Chapter 11: Design
Chapter 12: Development Team Chapter 11
Management Chapter 12
5 10 Mar 2024 Special Topics: Crowd-sourcing,
Rapid prototyping/3D printing
All material to date
Reminder: MID - SESSION
ASSIGNMENT THIS WEEK
6 17 Mar 2024 Chapter 13: Product Use Testing Chapter 13

Special Topics: Industrial Design,
Design for Environment,
Sustainability, Design for
Manufacturing and Supply Chain
Part 5: Launch
Chapter 14: Strategic launch Planning Chapter 14
7 24 Mar 2024
Chapter 15: Implementation of the Chapter 15
Strategic Plan
Chapter 16: Market Testing Chapter 16
8 31 Mar 2024
Chapter 17: Launch Management Chapter 17
9 07 Apr 2024 Chapter 18: Public Policy Issues Chapter 18
10 14 Apr 2024 Course Review
Lecture Recording
The University of Wollongong supports the recording of UOW educational content as a supplemental study
tool, to provide students with equity of access, and as a technology-enriched learning strategy to enhance the
student experience.
If you make your own recording of a lecture, class, seminar, workshop or any other educational session
provided as part of your course of study you can only do so with the explicit permission of the lecturer and those
people who are also being recorded.
You may only use educational content recorded through the delivery of subject or course content, whether they
are your own or recorded by the university, for your own educational purposes. Recordings cannot be altered,
shared or published on another platform, without permission of the University, and to do so may contravene the
University's Copyright Policy, Privacy Policy, Intellectual Property Policy, IT Acceptable Use Policy and
Student Conduct Rules. Unauthorised sharing of recordings may also involve a breach of law under the
Copyright Act 1969.
Most lectures in this subject will be recorded, when they are scheduled in venues that are equipped with lecture
recording technology, and made available via the subject Moodle site within 48 hours.
Your Privacy - Lecture Recording
In accordance with the Student Privacy & Disclosure Statement, when undertaking our normal teaching and
learning activities, the University may collect your personal information. This collection may occur incidentally
during the recording of lectures in equipped venues (i.e. when your identity can be ascertained by your image,
voice or opinion), or via the delivery of online content therefore the University further advises students that:
 Lecture recordings are made available to students, university staff, and affiliates, securely on the
university's IT Platforms and via the subject Moodle eLearning site;
 Recordings are made available only for the purpose for which they were recorded, for example, as a
supplemental study tool or to support equity and access to educational resources;
 Recordings are stored securely for up to four years
If you have any concerns about the use or accuracy of your personal information collected in a lecture recording,
you may approach your Subject Coordinator to discuss your particular circumstances.
The University is committed to ensuring your privacy is protected. If you have a concern about how your
personal information is being used or managed please refer to the University's Privacy Policy or consult our
Privacy webpage https://www.uow.edu.au/privacy/

TUTORIALS
Tutorial/Seminar/Workshop Times
The School uses the SMP Online Tutorial System and tutorial times and locations can be found at
https://business.uow.edu.au/sydney-bschool/current/tutorials/index.html.
Up to date timetable and delivery information is located at

https://www.uow.edu.au/student/timetables/index.html .
Please note that tutorial times on the timetable are provisional and may change.
Trimester 1
Week
Week Topics Covered Readings and Activities
Commencing
Introductions.
Discussion of Subject Outline.
Selected activities related to
application of theory and
related to your assessment
Part 1: Opportunity Identification and Selection activities will be conducted
Chapter 1: The Strategic Elements of Product Development during the
1 05 Feb 2024
Chapter 2: The New Products Process tutorials/workshops.
Also - 'Shark Tank'. Refer to Moodle and the
Lecture PowerPoints for
preparation activities required
prior to
attendance/participation at
workshops.
Formation of Teams for Team
Part 1: Opportunity Identification and Selection Assessment.
(continued) Selected activities related to
Chapter 3: Opportunity Identification and Selection: application of theory and
Strategic Planning for New Products related to your assessment
Part 2: Concept Generation activities will be conducted
Chapter 4: The Product Concept and Ready-Made New during the
2 12 Feb 2024
Product Ideas tutorials/workshops.
Chapter 5: New product Ideas: The Problem Find-Solve Refer to Moodle and the
Approach Lecture PowerPoints for
Also, discussion of Cooper, RG (2019), ‘The drivers of preparation activities required
success in new-product development’, Industrial Marketing prior to
Management, 76, January, pp.36-47. attendance/participation at
workshops.
Part 2: Concept Generation (continued)
Chapter 6: New Product Ideas: Analytical Attribute
activities will be conducted
Approaches
during the
Part 3: Concept/Project Evaluation
tutorials/workshops.
3 19 Feb 2024 Chapter 7: Concept Evaluation and Testing
Refer to Moodle and the
Chapter 8: The Full Screen
Also, discussion of Wood, A (2003), 'Managing employees'
ideas: From where do ideas come?', The Journal for Quality
prior to
and Participation, 26, 2, pg. 22.
workshops.
Part 3: Concept/Project Evaluation (continued) Team progress 'check-in' with
4 26 Feb 2024
Chapter 9: Sales Forecasting and Financial Analysis Tutor.

Chapter 10: Product Protocol Selected activities related to
during the
prior to
workshops.
Part 4: Development
during the
Chapter 11: Design
5 04 Mar 2024 Chapter 12: Development Team Management
Special Topics: Crowd-sourcing, Rapid prototyping/3D
printing
prior to
workshops.
Part 4: Development (continued)
during the
Chapter 13: Product Use Testing
6 11 Mar 2024 Special Topics: Industrial Design, Design for Environment,
Sustainability, Design for Manufacturing and Supply Chain
prior to
workshops.
during the
Part 5: Launch
7 18 Mar 2024 Chapter 14: Strategic launch Planning
Chapter 15: Implementation of the Strategic Plan
prior to
workshops.
Part 5: Launch (continued)
during the
8 25 Mar 2024 Chapter 16: Market Testing
Chapter 17: Launch Management
prior to

workshops.
Part 5: Launch (continued) during the
Chapter 18: Public Policy Issues tutorials/workshops.
9 01 Apr 2024
prior to
workshops.
Your 'FINAL REPORT'
PRESENTATIONS will be
presented in your
'FINAL REPORT' PRESENTATIONS
Monday/Tuesday workshop.
10 08 Apr 2024
Also, note your Team
written report, and your
individual reflective report
are due Wednesday, 7pm.

SECTION B: ASSESSMENT
Assessment Form of Assessment %
Assessment 1 Exam 30%
Assessment 2 Project 30%
Assessment 3 Exam 40%
TOTAL 100%
Please note: Copies of student work may be retained by the University in order to facilitate quality assurance of
assessment processes.
A formative assessment activity (with written or verbal feedback) will be conducted before census date - please
see UOW Key Dates.
Past exam papers may be available for student review, subject to release by the library
(https://ereadingsprd.uow.edu.au/). Solutions and marking guides are not included. The structure and/or content
of the papers may change from session to session.
Assessment 1 Exam-Short and long answer questions

Topic Mid-Trimester Theory & Application Progress Assignment
Length Assignment available on Moodle Tuesday 7pm in Wk5.
Students then have 2 days to complete the assignment and upload their
answers via the Turnitin icon on the subject Moodle site by Thursday 7pm in
Wk5.
Weighting 30%
Due Date 7pm- Week 5- Thursday, 7th March 2024
Type of Collaboration Individual assessment
Marking Criteria Students will have been shown best practice examples during Lectures.
Marking of questions based upon the quality, level of theoretical
understanding and use of illustrative examples.
Style and Format Three short answers and one essay.
Examples will be provided to students during the Lectures in the first few
weeks of trimester.
Assessment Submission In-class exam.
This assessment has been set up to be checked by Turnitin, a tool which helps
you check whether you have referenced correctly. You can submit your
assessment task to Turnitin prior to the due date and Turnitin will give you an
originality report. You may then make any changes that may be required and
resubmit your final version by the due date.
Assessment Return Results will be posted in SOLS within 10 days of assignment due date.
Detailed Information Mid-session assignment covers all material from Weeks 1 to 5 – including
lectures, tutorials/workshops, textbook and any additional readings.
Assessment 2 Project-Project
Topic Team Project
Length Component 1: 'check-in' team presentation. Approximately 5-8 minutes.
Component 2: 15 minute team presentation.
Component 3: 10 page team report.
Component 4: 3 page individual reflection.
Weighting 30%
Due Date Component 1: In workshop in Trimester 1 Week 4.
Component 2: In workshop in Trimester 1 Week 10.

Component 3:Wednesday Week 10, 7pm.
Component 4: Wednesday Week 10, 7pm.
Type of Collaboration Group work
Marking Criteria See Detailed Information below.
Style and Format Component 1: 'check-in' discussion with Tutor during Wk 4 Workshop.
Component 2: 15 minute in-class team PowerPoint team presentation during
Wk10 Workshop.
Component 3: 10 page team report.
Component 4: 3 page individual report.
Refer to 'Detailed Information' below for additional information.

Assessment Submission Online Via Moodle
Assessment Return Marks posted in SOLS within 5 days of Assessment submission.
Detailed Information Team Assignment
This assignment involves students working in small teams of 4 students per
team.
Teams will be determined during Wk 2 tutorial/workshop.
This assignment is designed to simulate the internal new product development
process of companies, and to also enable students, in a practical fashion, to
experience the issues associated with developing a new product and team
management.
There are 4 components to this Assessment -
1) Workshop in Wk 4: a brief presentation by ALL members of your team to
your tutor. The aim is to 'check-in' formally with your Tutor to ensure there is
appropriate progress on your assessment activity. (No marks allocated for this
component, but Team MUST ensure progress to date is 'satisfactory')
2) Workshop in Week 10: a 15 minute 'Final Report' presentation by ALL
members of your team. The order of teams presenting will be determined by
the Lecturer at the commencement of the workshop, hence all teams must be
ready to present at the commencement of the workshop. A soft copy of the
team presentation (2 slides per page) must be uploaded to the Moodle site
prior to the commencement of the tutorial/workshop. (10 marks - Team mark)
3) Due via Turnitin 7pm Wednesday Week 10. A written Final Report-
basically a 'formal' written version of your 'Final Report' presentation. Your
report must be submitted via Turnitin. To encourage creativity and
professionalism, minimal rules will be given regarding how the report should
be formatted. Suffice to say, the report must contain a Faculty Cover Sheet,
Title Page, Executive Summary, Table of Contents, then the body of the
report, References (Harvard) plus any Appendices. The body of the report
should be a maximum of 10 pages, based on 1.5 line spacing, 12 point Times
New Roman font, 2.5mm margins all around. (10 marks - Team mark)
4) Due via Turnitin 7pm Wednesday Week 10: each member is to submit an
online 3 page 'reflective report' of their journey through this Subject. (10
marks - Individual mark).
The project -
Your team is to submit a new product protocol on a 'new' product (good or
service). This is to be a 'hypothetical' new product - not in existence at the
moment. It can be in any industry sector. e.g. food, electronics, finance, auto
industry etc. The new product can be for a start-up company or for an existing
company.
In all cases you must gain approval from your lecturer for the product chosen
prior to commencing the team project.

Specifically, the new product protocol is to address the following key issues:
 the concept generation process used

 the idea screening decision your team made
 the development of a concept
 clear identification of the desired target market and, importantly, the
sales potential of the product (i.e. sales forecasts and adoption rates)
 product positioning
 product attributes
 augmentation decisions
 an overview 'business model canvas' (refer to
https://hbr.org/2013/05/a-better-way-to-think-about-yo)
Please note, these are flexible and can be modified to suit the nature of the
new product. Your content should be discussed with your lecturer prior to the
presentation. Students should use the text as a guideline.
Rules regarding this team assignment:
 The marks awarded for components 1, 2 & 3 will be a TEAM mark.

It is the responsibility of all team members to ensure that your team
functions efficiently and effectively. All students have specific skills
and abilities, hence each team member should indicate how best they
consider they can contribute to the team effort.
 This is a team assignment with 4 students per team.
 Students who feel that one or more team members are not
contributing appropriately should discuss the situation as soon as
possible with your lecturer who will help mediate the situation.
PEER EVALUATION will be available at the end of Trimester if
you feel that team members are not contributing effectively during
the project. In the situation, where the lecturer decides that there is
evidence of non-participation, the lecturer will apply a negotiated
peer evaluation mark for that component of the project.
Marking Criteria:
Component 1-
A 'satisfactory/unsatisfactory' progress determination will be made per criteria
detailed on Moodle.
Components 2 & 3 - the following criteria will be examined in marking your
work:
1. Comprehensiveness (25%): whether your work reflects the required

content.
2. Logical structure (15%): whether your work is structured/presented
in a logical manner
3. Information richness/content (50%)
4. Professionalism in project delivery (10%)
Refer to Moodle for further details of these criteria.

Component 4: Refer to Moodle for detail of the marking Criteria for the
'reflective report'.

Assessment 3 Exam-Short and long answer questions
Topic Final Assignment
Length Assignment available to students via Moodle noon Monday in Exam Week.
Completed Assignment to be uploaded to Moodle by noon Wednesday in
Exam Week.
Weighting 40%
Due Date Noon - Exam Week - Wednesday, 24th April 2024
Type of Collaboration Individual assessment
Marking Criteria Students will have been shown best practice examples.
Answers to be marked based upon the quality, level of theoretical
understanding and use of illustrative examples.
Style and Format Three short answer questions plus two essays.
Assessment Submission The Final Exam will be held during the UOW Exam Period. It is your
responsibility to source the time and date of the final examination via SOLS
(Student ONLINE Services) when details become available.
Assessment Return Feedback available on request following release of final subject marks.
Detailed Information Short answer questions cover material from the mid-session assignment
(Assessment 1) onwards.
Essay questions may cover any material from the trimester.
You must achieve a total mark of 50% or over for all assessment tasks and
obtain a minimum of 50% in this final assessment.

ASSESSMENT LEARNING OUTCOME MATRIX
Measures - Assessment weighting
Mid-Trimester Theory & Team Final
Application Progress Project Assignment
Learning Outcomes
Assignment
(30%) (30%) (40%)

Demonstrate critical thinking and be able to evaluate a
✔ ✔ ✔
new product development process.
Understand how competition and competitive advantage
✔ ✔ ✔
affects new product and service performance
Diagnose new product performance and determining the
✔ ✔ ✔
actions that are necessary to improve successful launch.
Develop and review a new product development process ✔
Communicate new product strategic directions and
recommendations in an effective manner both in writing ✔
and in oral presentations
Develop and critically evaluate a new product or service
✔
proposal.
Recognize, demonstrate and incorporate the role of social
responsibility and ethics in improving new product or ✔ ✔ ✔
service success rates
Types of Assessment and Collaboration

Collaboration between students during the preparation of subject assessment tasks or case studies is only
permitted dependent upon the category of assessment task declared by the subject coordinator and as printed in
the Subject Outline.
Type 1 - At home exams (online) or Take home exams No collaboration of any kind is permitted between
students or anyone else during formation and preparation of the contents of the student submission.
Type 2 - Group work: Collaboration is permitted between students in the same group but not with students in
other groups.
Type 3 - Individual assessment: Collaboration is permitted between students only in the form of general
discussion pertaining to relevant concepts or potential issues to be dealt with in completing the assessment.
However, collaboration must not proceed to the point where it contributes directly to the final submission
produced by the student. Joint planning of the actual contents of a student's submission is not permitted. Where
the assessment requires formulation of a set of recommendations, a problem solution, or a specific course of
action, collaboration is not permitted during their formulation. Needless to say, collaboration is not permitted
during the actual preparation and writing of the student submission.
Type 4 - Open assessment: Collaboration with other students is permitted, subject to the normal rules governing
plagiarism and academic integrity. That is, direct use of ideas contributed by others must be acknowledged.
Type 5 - Individual assessment and group work: Collaboration is permitted with other members of your group,
but not with other groups for the group work component. No collaboration is permitted with other members of
your group for the individual component.

Submission, Retention and Collection of Written
Assessment
Submitting Assessment Tasks
Assessed work must be handed in by the date and time listed under each assessment task. All assessment tasks
must represent the enrolled student's own ORIGINAL work and must not have been previously submitted for
assessment in any formal course of study.
Tasks must be submitted by the method outlined against each assessment task. Students may not e-mail or post
assessment tasks unless specifically requested by or with the prior approval of the Subject Coordinator. Where
an assessment task is submitted electronically (via Moodle), the procedure for electronic submission will be set
out on the Moodle site.
EXTENSIONS
Extensions of time to submit material for assessment can only be requested in advance of the due date for an
assessment activity through the Academic Consideration process on SOLS. For information on the Policy,
eligibility and how to apply see: https://www.uow.edu.au/student/admin/academic-consideration/
LATE SUBMISSION OF ASSESSMENT TASKS

Assessed work submitted late will be penalised by the deduction of 10 percent of the maximum possible mark
for that assessment per working day or part thereof. The operation of this rule will not result in a negative mark
being carried forward.
This penalty for late submission may be waived upon presentation of a medical certificate of illness for a
relevant period, or upon evidence of untoward or approved circumstances that fall under the Student Academic
Consideration Policy (see Sydney Business School Moodle site
https://moodle.uowplatform.edu.au/course/view.php?id=26396)
SUPPLEMENTARY ASSESSMENTS
This subject has been deemed not suitable for supplementary assessment
SUPPLEMENTARY EXAMINATIONS
Students who suffer illness or other circumstances beyond their control which are likely to affect their academic
performance on the day of an examination should not attempt the exam. These students should obtain a Medical
Certificate or other approved supporting documentation and follow the University's Academic Consideration
application process to apply for a supplementary exam. The School will not approve students to re-sit an
examination. See Section C, Student Academic Consideration Policy for further details.
Students approved for a supplementary examination will receive a minimum of five (5) days' notice via
SOLSMail, regarding the examination date, time and location. Supplementary exam period dates can be found
at https://www.uow.edu.au/student/exams/timetabledates/index.html.
UOW GRADE DESCRIPTORS

The UOW Grade Descriptors are general statements that communicate what our grades represent, in terms of
standards of performance, and provide a frame of reference to ensure that assessment practice across the
University is appropriate, consistent and fair. Grade Descriptors are expressed in general terms so that they are
applicable to a broad range of disciplines. For more information on the UOW grade descriptors see:
https://www.uow.edu.au/student/exams/results/

MINIMUM PERFORMANCE REQUIREMENTS
To be eligible to pass this subject, students must complete all assessment tasks for this subject. In addition, you
must achieve a total mark of 50% or over for all assessment tasks and obtain a minimum of 50% in the final
examination or major piece of assessment (where there is no final exam).
In accordance with the General Course Rules where a student gains a mark of 50 or greater and does not meet
the specified level in an assessment task required to pass the subject, a Technical Fail (TF) grade for the subject
will appear on their Academic Transcript. Where a Technical Fail is given the following applies:
a. Failure of the subject;

b. a TF without a mark will be granted;
c. a TF will be presented on the student's academic transcript;
d. The allocated mark of 49 will be used as the WAM calculation for subjects at all levels.
Failure to complete all assessment tasks will normally result in failure of the entire subject, other marks
notwithstanding.
Students should note that each credit point normally requires about 1.5 hours of study per week. Thus, a 6 credit
point subject requires that students commit about 9 hours study a week, including attendance at lectures and
tutorials
Students who fail a subject will not normally be eligible for a supplementary exam but may be approved if
extenuating circumstances exist. Approval for a supplementary exam in these circumstances needs to be given
by the relevant Head of School and Faculty Assessment Committee. Students who believe they may be eligible,
and who have not already been advised accordingly, should consult their Lecturer or Subject Coordinator.
STUDENT WORKLOAD
Students should note that UOW policy equates 1 credit point with 1.5 hours of study per week, including
lectures and tutorials/workshops/practicals, self-directed study and work on assessment tasks. For example, in a
6 credit point subject, a total of 9 hours of study per week is expected.
REVIEW AND APPEAL OF ACADEMIC DECISIONS

A student may request an explanation of a mark for an assessment task or a final grade for a subject consistent
with the student's right to appropriate and useful feedback on their performance in an assessment task. A student
may also seek further explanation for other academic decisions such as Academic Consideration, Supplementary
Assessment or Credit for Prior Learning. If a student is not satisfied with the explanation, or have further
concerns, they may have grounds for a formal review. For further information refer to
https://documents.uow.edu.au/about/policy/students/UOW189967.html
ASSESSMENT QUALITY CYCLE

The UOW Assessment Quality Cycle provides a level of assurance that assessment practices across the
University are appropriate, consistent and fair. Quality assurance activities are undertaken to support the
continuous improvement of assessment and promote good practices in relation to assessment design, marking
and review of the subject prior to subsequent delivery.
COLLECTION
Assessment items will normally be returned to students within three (3) weeks of the due date. Assessment tasks
which are relevant to the final examination for the subject will be marked and available for collection prior to
the study week before the final examination.

RETENTION
The university retains records of student academic work in accordance with the University Records
Management Policy and the State Records Act 1988 and uses these records in accordance with the University
Privacy Policy and the Privacy and Personal Information Protection Act 1998.
SCALING
Marks awarded for any assessment task or part of any assessment task, including an examination may be subject
to scaling at the end of the session. Marks will be scaled only when unpredicted circumstances occur and in
order to ensure fairness of marking across groups of students. The method of scaling will depend on the type of
scaling required by the circumstances. When scaling is deemed necessary, it will follow a detailed consideration
by the Unit Assessment Committee and/or the Faculty Assessment Committee of the marks of the group of
students concerned. Scaling will not affect any individual student's rank order within their cohort. For more
information please refer to Standards for the Finalisation of Student Results - Schedule 1: Scaling Guidelines
https://www.uow.edu.au/about/policy/UOW039331.html for details.
LEARNING ANALYTICS
Learning Analytics data (such as student engagement with Moodle, access to recorded lectures, University
Library usage, task marks, and use of SOLS) may be used by the Subject Coordinator and your faculty's Head of
Students to assist in analysing student engagement, and to identify and recommend support to students who may
be at risk of failure. If you have questions about the kinds of data the University uses, how we collect it, and
how we protect your privacy in the use of this data, please refer to
https://www.uow.edu.au/about/privacy/index.html.
ASSURANCE OF LEARNING
What will students learn in their degree?
The Faculty of Business and Law ensures each degree has specified course learning outcomes which assure that
students attain knowledge, skills and competencies at the appropriate qualification level. These course learning
outcomes align with the curriculum. These are evaluated through existing assessment tasks within subjects.
The Faculty uses Assurance of Learning (AOL) to assess how students meet the specified course learning
outcomes and how well our graduates have achieved these. AOL collects and analyses student results data to
continuously improve degrees offered by the Faculty which leads to improved student learning.
ACADEMIC INTEGRITY
The University provides detailed information about how to acknowledge the work of others:
https://www.uow.edu.au/academic-integrity/students/index.html
The University's Academic Integrity and Plagiarism Policy, school Moodle sites and subject guides clearly set
out the University's expectation that students submit only their own original work for assessment and avoid
plagiarising the work of others or cheating. Re-using any of your own work (either in part or in full) which you
have submitted previously for assessment is not permitted without appropriate acknowledgement. Plagiarism
can be detected and has led to students being expelled from the University.
The use by students of any website that provides access to essays or other assessment items (sometimes
marketed as 'resources'), is extremely unwise. Students who provide an assessment item (or provide access to an
assessment item) to others, either directly or indirectly (for example by uploading an assessment item to a
website) are considered by the university to be intentionally or recklessly helping other students to cheat.
Uploading an assessment task, subject outline or other course materials without express permission of the
University is considered academic misconduct and students place themselves at risk of being expelled from the
University.

Students should visit the following University website and become familiar with the University's policy on
plagiarism https://www.uow.edu.au/about/policy/UOW058648.html.
PLAGIARISM PREVENTION
The School has an e-learning module which aims to orientate you with the knowledge and resources to:
 avoid problems related to plagiarism

 develop your capacity to integrate evidence into your arguments
 reference correctly.
The online module is openly available for use by students at any stage in their degree. You are strongly
encouraged to use the module to help in assessing the academic integrity of your written work. The module can
be accessed via https://moodle.uowplatform.edu.au/course/view.php?id=5679.
TURNITIN
Turnitin is a service used by UOW as a tool educating students about the importance of correct citations and
referencing techniques in addition to identifying where students have copied or reused the work of others -
known as plagiarism. For tips about writing with academic integrity and avoiding plagiarism please see above:
Academic Integrity and Plagiarism and https://www.uow.edu.au/student/services/ld/students/UOW021315.html
The Turnitin system checks each student's written assessment against electronic text;
 on the publicly accessible Internet,

 in published works (including ABI/Inform, Periodical Abstracts, Business dateline, and electronic
books),
 on the ProQuest and Gale commercial databases, and
 in every assignment previously submitted to Turnitin
When a student submits his/her written assessment, the system generates an 'originality report' that highlights
the similarity found between the assessment and all the sources checked by Turnitin. Turnitin does not check
that references are in the correct Harvard format. It is the student's responsibility to check that all references
follow the Harvard format detailed on https://uow.libguides.com/refcite/uowharvard.
It is compulsory for all students to submit all written assignments (final version) in a word (.doc/.docx) format
into the Turnitin system regardless of whether it is electronic or paper based. Your lecturer will advise whether a
hard copy of the report is required with any paper based assignment submission.
Students are encouraged to submit drafts of their assignment to Turnitin before the due date, thus enabling
students to check their referencing and rectify any issues before submission of the final version.
1. Use one document name only for each assignment that includes your UOW student number
2. Any resubmissions must use the same document name as the original submission
3. References must be included in your Turnitin submission
4. Do not include the assignment topic question at the beginning of your submission
5. Where a paper based copy is required with the assignment submission, the originality report provided
with the assignment submission must be consistent with your last submission to Turnitin
Failure to comply with these requirements may result in penalties being applied.
Please access the Moodle site for this subject for further Turnitin details.

REFERENCING
At University it is necessary to acknowledge the sources of information and ideas that you have incorporated in
your assessment tasks. Failure to do this thoroughly may result in accusations of plagiarism: this is the academic
equivalent of stealing (because by not acknowledging someone else's work, you are presenting it as your own).
Plagiarism is taken very seriously by the University and may result in expulsion from the University.
Referencing is not only about acknowledging other people's work; accurate referencing and lists of references
are beneficial when researching a topic as they allow the reader to follow up information and read further in the
area. In a sense, references provide readers with clues to help them explore different avenues of a topic. This
aspect of referencing will become more valuable to you as you progress in your studies.
There is a correct procedure that must be followed when referencing and using footnotes. Not complying with
these set techniques and format will most likely result in loss of marks. When writing an essay it is easiest to
reference as you go, making sure you are writing down all relevant information. This will save hours trying to
find the source again in the library.
THE HARVARD SYSTEM OF REFERENCING AND CITATION OF

INTERNET SOURCES
The Faculty of Business and Law uses the Harvard system of referencing. This system makes use of short
references within the body of the text. It is supplemented by a detailed list of references at the end of the text,
which provides all the information necessary to find the source material. In-text references include the author
and year of publication, and where necessary the page number(s).
It is necessary for students to reference all sources used in their written work, including file transfer protocol
sites, worldwide web sites, telnet sites, synchronous communications (MOOs, MUDs, IRC, etc.) GOPHER
sites, email, Listserv and Newsgroup citations.
It is the responsibility of students to ensure that they are familiar with the Harvard system of referencing and
with the accepted Faculty of Business and Law practice for referencing electronic material and that they use it
accurately in all written work submitted. Students should consult the following University Library website for a
detailed explanation of the Harvard system of referencing and examples of how to reference electronic material
https://uow.libguides.com/refcite/uowharvard
ACADEMIC COMPLAINTS
In accordance with the Coursework Student Academic Complaints Policy, a student may request an explanation
of a mark for an assessment task or a final grade for a subject consistent with the student's right to appropriate
and useful feedback on their performance in an assessment task. Refer to the Coursework Student Academic
Complaints Policy for further information - http://www.uow.edu.au/about/policy/UOW058653.html

SECTION C: GENERAL ADVICE TO STUDENTS -
Policies and Procedures
For general information on university policies and procedures relevant to students, and for details about the
range of Student Services available, please see Student Resources, Policies and Procedures which can be
accessed online at https://www.uow.edu.au/business-law/current-students/policies-and-procedures/.
For further information on University of Wollongong (UOW) and Sydney Business School Policies please refer
to the Moodle site at https://moodle.uowplatform.edu.au/course/view.php?id=26396

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Faculty of Business and Law

MARK956: Developing and

Sydney, Online / On Campus

Vision, Mission and PRME

MARK956 Subject Outline Trimester 1, 2024 Page 1 of 22

Teaching Role Coordinator and Lecturer

IMPORTANT INFORMATION FOR ALL STUDENTS

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Communication and eLearning Etiquette

Copyright Regulations 1969

©2024 University of Wollongong

MARK956 Subject Outline Trimester 1, 2024 Page 3 of 22

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STUDENT LEARNING OUTCOMES

On successful completion of this subject, students will be able to:

UPDATES TO THIS SUBJECT

EXTRAORDINARY CHANGES TO THE SUBJECT OUTLINE

COURSE LEARNING OUTCOMES

MARK956 Subject Outline Trimester 1, 2024 Page 5 of 22

eLEARNING, READINGS, REFERENCES AND MATERIALS

Textbooks are available online from the University Bookshop at https://unishop.uow.edu.au/

Recommended Background and Further Reading

MARK956 Subject Outline Trimester 1, 2024 Page 6 of 22

Up to date timetable and delivery information is located at

Shark Tank Australia - Coffee capsule

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Your Privacy - Lecture Recording

MARK956 Subject Outline Trimester 1, 2024 Page 8 of 22

Up to date timetable and delivery information is located at

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Assessment 1 Exam-Short and long answer questions

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Refer to 'Detailed Information' below for additional information.

MARK956 Subject Outline Trimester 1, 2024 Page 13 of 22

 the concept generation process used

Rules regarding this team assignment:

 The marks awarded for components 1, 2 & 3 will be a TEAM mark.

1. Comprehensiveness (25%): whether your work reflects the required

Refer to Moodle for further details of these criteria.

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(30%) (30%) (40%)

Types of Assessment and Collaboration

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LATE SUBMISSION OF ASSESSMENT TASKS

UOW GRADE DESCRIPTORS

MARK956 Subject Outline Trimester 1, 2024 Page 17 of 22

a. Failure of the subject;

REVIEW AND APPEAL OF ACADEMIC DECISIONS

ASSESSMENT QUALITY CYCLE

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What will students learn in their degree?

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 avoid problems related to plagiarism

 on the publicly accessible Internet,

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