 Professional and Personal Development o Design Thinking - focus on

o Web Development delivering value through your v

o Financial Modelling for organization
Beginners o CSS English Essay and Precis
o Advanced Content Marketing, o Advanced Microsoft Excel
SEO and Google Ads o Digital Public Relations and
o Graphic Design Communication
o Advanced Graphic Design o Practical Auditing
o Interior Design o Introduction to Fashion
o Data Science and Machine Marketing
Learning Using Python o Content Marketing, SEO, and
o Foundations of Cyber Security Google Ads Fundamentals
o Mobile App Development for o Microsoft Power BI for
Android and iOS Professionals
o Introduction to Finance o Nutrition and Wellness
o Advertising: Print, Outdoor and o Investment and Asset
Digital Management
o Influencer Marketing and Digital
PR
o Digital Journalism
o Investing in the Stock Market
o Media Literacy 101: Fact-
Checking and News Navigation
o Marketing and Branding
Strategy Essentials
o Artificial Intelligence (AI) for
Managers
o Professional Communication
Skills
o Introduction to Psychology
o Introduction to Management
o Brand Management
o Microsoft Office (Word,
PowerPoint, Excel, and Outlook)
o AI for Marketing Leaders
o Building Web 3.0 Applications
with Solidity Language
o ChatGPT for Professionals
o Digitization and Fintech
o Accelerated Data Science and
Machine Learning Bootcamp
o How to Build a Tech Startup:
Idea to Global Venture
o E-commerce: Online Business
Fundamentals and Strategies
o Introduction to Digital Marketing
o Introduction to Business
o How to Become an RJ and
Stage Host
o How to Start and Run an E-
commerce Business in Pakistan
o Fundamentals of Data Analytics
o Entrepreneurship
 ADVERTISING: PRINT, OUTDOOR AND
DIGITAL

This course will give an insight into the world of Advertising!

Through different advertising and marketing theories and techniques, learn the basics of selling your
product. Also, you will learn how to make marketing campaigns. There will be renowned guest
speakers from the Advertising world and case studies which will give you practical knowledge.

Learning Outcomes:

Advertisers will learn the art of selling ideas and how to market to your target audience. The
foundation of advertising, its theories and design fundamentals will also be laid out. This course will
also teach you how to develop and maintain the company image.

Muhammad Usman
MIBIT, IBIT University of Punjab
Associate Director Creative strategy, Hashtag Tribe
Participants must register online through the CES website by clicking on their desired course
and filling out a one-page form. Before starting the registration process, please ensure that you
have the following:??

- A passport-sized photograph for the CES smartcard. It should be against a white

background.??

- Correct CNIC details.??

Incorrect information provided during the registration process will lead towards cancellation of
your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section.
You have two options:??

1. Pay online using your bank debit/credit cards through LUMS online payment system??
https://pay.lums.edu.pk??

2. Download the fee voucher and deposit cash in any branch of the designated banks specified
on the fee voucher.??
Once the payment has been made, you will receive a confirmation email within 24 to 48
working hours, and your payment status will be updated to "ENROLLED" in the online
application portal.

Installment:

KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses
and workshops. If you want this option, please email??taleem@kalpayfinancials.com??or call at
0328 3044414??for more information.
Course Fee: PKR 35,000/-
Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen
circumstances. In this case, the university will refund registration/processing fee (if any) but will
not be responsible for any other related charges/expenses including cancellation/change charges
by airline and travel agencies.

Please go through Policies & Code of Conduct