Bajaj Domestic ESales Guide 24-1-22

1 | E-Sales Guide
Foreword
“Do what you think best, but be the best in what you do.”
- Kamalnayan Bajaj
These words of our founder have always guided Bajaj Auto.
Being best means outperforming ourselves every single day to achieve new heights. Being best means serving our
customers with quality products.
Being best means having a global presence, and we do… Building on our credo to provide trusted and reliable
mobility solutions, we have significantly invested in technology and innovation to design motorcycles that are loved
not just in India but in 79 countries around the world. Bajaj Auto has grown to become India’s No.1 motorcycle
exporter — with two out of three bikes carrying a Bajaj badge.
With sales expanding in 79 nations, Bajaj Auto has set a gold standard for ‘Make in India’. Today we are The World’s
Favourite Indian and a major credit for this goes to YOU, our Sales Executives who work hard every day to represent
Brand Bajaj Auto to the customers.
At Bajaj Auto, we take it as our responsibility to upskill you, to help you perform your job even better.
The width and depth of information about our motorcycles is huge. However, we have attempted to put it forward in
a concise format to render this go-to guide. The guide covers content ranging from product details and automotive
technology to facilitating the sales process through finance and exchange. The guide also covers the Bajaj 7-Step
sales process to help you give the customers the best experience. This E-Sales Guide is a one-stop solution to serve
your needs for knowledge.
Our customers today are aware and passionate about motorcycles. They often ask complex questions about multiple
motorcycles and it becomes essential to be ready to confidently answer any query that comes up. This guide would
act as easy access to all the vital information to address the queries quickly and efficiently.
We sincerely hope that this initiative will help you convert customer queries to happy customers.
All the best!
2 | E-Sales Guide
CONTENTS
BAJAJ AUTO: THE WORLD’S FAVOURITE INDIAN
Key Highlights Brands Timeline
PRODUCT LINE: MC BU PRODUCT PORTFOLIO
AUTOMOBILE TECHNOLOGIES
BAJAJ PATENTED TECHNOLOGIES
BS6
SALES PROCESS
FINANCE AND EXCHANGE
POWERSHIFT
3 | E-Sales Guide NEXT

CT 100 CT 110 CT 110X
Platina 100 Platina 110 ES
Avenger 160 Street Avenger 220 Cruise
Dominar 250 Dominar 400
4 | E-Sales Guide BACK NEXT

Pulsar 125 Pulsar 150 Pulsar 180
Pulsar 250 F Pulsar 250 N
Pulsar NS 125 Pulsar NS 160 Pulsar NS 200
Pulsar RS 200

Basic Components Basic Terminology Engine
Gearbox Exhaust System Clutch
Chassis Suspension Brakes
Electricals Instrument Cluster

BAJAJ PATENTED TECHNOLOGIES
Twin Spark DTS-i Triple Spark DTS-i ExhausTEC
SNS Suspension
BS6
Electronic Injection Fuel Injection FAQs

SALES PROCESS
Personal Grooming Pre-Sales Sales Process
Post Sales
Finance Insurance Exchange
POWERSHIFT
PowerShift LMS
8 | E-Sales Guide BACK

TABLE OF CONTENTS
(Click on the topics to navigate to the respective section)
BAJAJ AUTO: THE WORLD’S FAVOURITE INDIAN 11
Bajaj Auto: Key Highlights 12
Brands 12
Timeline of Bajaj Auto 13
PRODUCT LINE 15
MC BU Product Portfolio 16
CT 100 17
CT 110 20
CT 110 X…………….…………………………………………………………………….………………………………………… 23
Platina 100 26
Platina 110 ES 29
Avenger 160 Street 32
Avenger 220 Cruise 35
Dominar 250 38
Dominar 400 41
Pulsar 125 44
Pulsar 150…………………….…………………………………………………………………………………………………. 47
Pulsar 180…………….………..……………………………………………………………………………………………… 50
Pulsar F250 53
Pulsar N250 56
Pulsar NS125 59
Pulsar NS160 62
Pulsar NS200 65
Pulsar RS200 68
AUTOMOBILE TECHNOLOGIES………………………………………………………………………………………. 71
Basic Components 72
Basic Terminology 74
Engine 75
Gearbox 78
Exhaust System 80
Clutch 81
Chassis 82
Suspension 85
TABLE OF CONTENTS
(Click on the topics to navigate to the respective section)
Brakes 89
Electricals 93
Instrument Cluster 97
Bajaj Technologies 98
Bajaj Patented Technologies 99
Twin Spark DTS-i Technology 99
Triple Spark DTS-i Technology 100
ExhausTEC 101
SNS Suspension 102
BS6 103
BS6 104
Electronic Injection 104
Fuel Injection 104
FAQs 105
Sales Process 107
Personal Grooming 108
Bajaj Sales Process 109
Pre-Sales 109
Selling: 7 Step Sales Process 109
Meet and Greet 110
Need Assessment 110
4 Step Demo 111
Test Ride 112
Sales Closure 113
Vehicle Delivery 114
Post Sales 115
Finance and Exchange 116
Finance 117
Insurance 118
Exchange 119
Powershift 120
Powershift 121
Learning Management System (LMS) 121
Bajaj Auto: The World’s Favourite Indian
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of
industries, spanning automobiles (two wheelers manufacturer and three wheelers manufacturer), home appliances,
lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the
world's fourth largest three and two-wheeler manufacturer and the Bajaj brand is well-known across several
countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's
movement for independence from the British, the group has an illustrious history. The integrity, dedication,
resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to
its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a
close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son.
This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with
much time to spend on his newly launched business venture. We are celebrating 125th Birth anniversary of Shri.
Jamnalal Bajaj on 4th of November 2014.
His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it was
only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not
only consolidated the group, but also diversified into various manufacturing activities.
The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the
turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product
portfolio has expanded, and the brand has found a global market. He is one of India’s most distinguished business
leaders, bike manufacturer India and internationally respected for his business acumen and entrepreneurial spirit.
In 2005, Rahul Bajaj's son Rajiv Bajaj stepped into the shoes of Managing Director of Bajaj Auto and steered the
organization to becoming a global automobile behemoth. He introduced the Pulsar range of bikes, that
revolutionised the two-wheeler market in India. The legacy of our Auto Rickshaws has been soaring heights and
display unparalleled market dominance across any automobile segment.
In 2007, Bajaj Auto acquired a 14% stake in KTM that has since grown to 48%. This partnership catalysed Bajaj
Auto’s endeavour to democratise motorcycle racing in India. Bajaj Auto today exclusively manufactures Duke range
of KTM bikes and exports them worldwide. In FY2018, KTM was the fastest growing motorcycle brand in the
country
Bajaj Auto has also led the pioneering introduction of India’s first ever Quadricycle – Qute.
Bajaj Auto exports to 70+ countries and a significant share of revenues come from Exports. This stands as a
testament to the new brand image – The World’s Favourite Indian.
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Bajaj Auto: Key Highlights
• The world’s leading motorcycle manufacturer

• Annual turnover of approximately Rs. 30000 crores (2019-20)
• Formed in India in 1926
• Largest exporter of motorcycles from India with a global span of over 70+ countries
• With patented technologies like Digital Twin & Triple Spark Ignition (DTS-i), ExhausTEC & SNS suspension, we
manufacture a wide range of motorcycles that meet the needs and desires of millions of customers across the
world
• 3 State of the art manufacturing plants at Chakan, Pant Nagar, Aurangabad
• Bajaj Auto is India’s largest exporter of motorcycles and three-wheelers
• Bajaj Auto exports to 70+ countries and a significant share of revenues come from Exports
Brands

CLICK HERE TO GO BACK TO CONTENTS
PRODUCT LINE
MC BU Product Portfolio
PRODUCT LINE
Product Classification
Commuter Segment (M)
Motorcycles below 150cc are classified under commuter motorcycles. These models are made to deliver efficiency
and value. These bikes are best suited for regular commute. Commuter motorcycles can be further divided into:
M1: Entry M2: Value M3: Premium

Price point up to Rs.60000. Price point up to Rs.69000. Price point up to Rs.83000.
Platina 100 Platina 110 ES/ CT 110X Pulsar 125
CT 110
CT 100
Sports Segment (S)
Motorcycles with engines of 150cc and above are classified under sports. These models are made to deliver power
and thrill of riding. These are best suited for sports and touring purposes. Sports motorcycles can be further divided
into:
S1 S2, S3
Price above Rs.1 lakh Price point above Rs.1.5 lakh
Avenger Cruise 220/Street 160 Dominar 400/250
Pulsar: 250/NS200/NS160/180/150 Pulsar RS200

CT 100
PRODUCT LINE
Elevator Pitch
Bajaj is a ‘Global Motorcycle Specialist’ present in more than 70 countries. It is loved by customers all over the
globe, which is why we are ‘The World’s Favorite Indian’
60 lakh customers have bought CT for its unbeatable combination of low price, great mileage, durability &
longevity
CT is a new bike with tough engine and tough form which can tackle worst road conditions and hence called “Har
Sadak Par Kadak”
Your CT is now BS 6 Compliant!

CT 100
Why CT100: Top 5s
PRODUCT LINE
TOP 5 FEATURES BENEFIT
1 Fuel Level Indicator Accurate fuel level indicator for anxiety free riding
2 SNS Rear Suspension Comfortable ride experience across various road conditions
3 Electronic Injection Optimum performance, high fuel efficiency and low maintenance
4 Automatic Headlamps ON Increases visibility hence enhancing safety
Thick padded seat with Rexine provides utmost comfort during long
5 Comfortable Thick Padded Seat
rides
4-Step Demo
STEP 1: HEADLAMP VIEW STEP 4: ON THE SEAT
• Fuel Gauge • Thick padded seat with Rexine fabric

• Strong and bigger crash guards • Rubber tank pad for snug seating
• Bellows on the front suspension
• Metal bash plate and CAT shield on silencer
• Bigger front brakes (130mm)
STEP 2: EXHAUST-SIDE VIEW STEP 3: TAIL LAMP VIEW
• Kadak DTS-I engine designed for toughest of road • Flexible clear-lens indicators
conditions, without compromising on the mileage
• All black body – Black alloys, Black engine and
Black grab rail
• Now with Electronic Injection
• Raised ground clearance
• Upswept exhaust

CT 100
Competition Comparison
PRODUCT LINE
FEATURES BAJAJ CT100 HERO HF DELUXE TVS SPORT BAJAJ ADVANTAGE
DESIGN
ENGINE DESIGN All black engine Silver engine Black Engine Better aesthetics
Lesser stops for
FUEL TANK 10.5L 9.6L 10L
refuelling
PERFORMANCE
MILEAGE High Low Low More economical
8.34Nm @
TORQUE 8.05Nm @ 6000RPM 8.7Nm @ 4500RPM Superior pick up
5500RPM
Saves time and
SERVICE INTERVAL 5000Kms 2500Kms 2500Kms frequent visits to
service centre
ENGINE OIL Reduces total cost of

After 10000Kms After 2500Kms After 2500Kms
CHANGE ownership
Electronic
INJECTION SYSTEM Fuel Injection Fuel Injection Lesser maintenance
Injection
COMFORT
GROUND Clears humps and

170mm 165mm 175mm
CLEARANCE potholes easily
2 Step Adjustable 5 Step Adjustable

Patented SNS
SUSPENSION Hydraulic Shock Hydraulic Shock Extra comfort
Suspension
Absorber Absorber
SAFETY
KERB WEIGHT 115Kg 109Kg (KS model) 110Kg (KS model) Stability on highway
3.00x17, Regular 2.75x18, Regular 3.0x17, Regular Wide Tyres for

REAR TYRES
tread pattern tread pattern tread pattern Better Road Grip
Added protection for

BASH PLATE Available Not Available Not Available
engine

CT 110
PRODUCT LINE
Elevator Pitch
globe, which is why we are ‘The World’s Favourite Indian’
CT can tackle worst road conditions, and hence called “Har Sadak Par Kadak”
New CT BS6 is made Kadak with Semi-knobby tyres, tough and sturdy body and Stylish with LED DRL, Rubber
Tank pads, and All Black Look.

CT 110
Why CT110: Top 5s
PRODUCT LINE
1 Self-start Convenient self-start system for easy starts
2 LED DRL Premium look and added visibility for incoming traffic
3 Semi-knobby tyres Better grip while riding in all road conditions
5 Higher ground clearance of 170mm Sail over speed bumps or pot-holes with ease
4-Step Demo
• LED DRL • Thick padded seat with Rexine fabric

• Fuel Gauge • Rubber tank pad for snug seating
• Strong and bigger crash guards
• Bellows on the front suspension
• Metal bash plate and CAT shield on silencer
• Bigger front brakes (130mm)
• Kadak DTS-I engine designed for toughest of road • Front & rear semi-knobby tyres
conditions, without compromising on the mileage • Flexible clear-lens indicators
Black grab rail
• Now with Electronic Injection
• Upswept exhaust

CT 110
PRODUCT LINE
FEATURES BAJAJ CT110 HERO HF DELUXE TVS SPORT BAJAJ ADVANTAGE
DESIGN
Lesser stops for
FUEL TANK 10.5L 9.6L 10L
refuelling
PERFORMANCE
9.81Nm @ 5000 8.7Nm @
TORQUE 8.05Nm @ 6000RPM Superior pick up
RPM 4500RPM
Saves time and
SERVICE INTERVAL 5000Kms 2500Kms 2500Kms frequent visits to
service centre
CHANGE ownership
INJECTION SYSTEM Electronic Injection Fuel Injection Fuel Injection Lesser maintenance
COMFORT
170mm 165mm 175mm
125mm long
FRONT Telescopic Hydraulic Telescopic (Oil
Hydraulic Maximum Comfort
SUSPENSION Shock Absorber Damped)
Telescopic
BELLOWS ON
FRONT Available Not Available Not Available Lesser maintenance
SUSPENSION
Patented SNS
REAR SUSPENSION Hydraulic Shock Hydraulic Shock Extra comfort
Suspension
Absorber Absorber
RUBBER TANK
Available Not Available Not Available Better grip
PADS
SAFETY
110kg
KERB WEIGHT 118kg 112kg (Self) Stability on highways
(KS model)
3.00x17, Semi- 2.75x18, Regular 3.0x17, Regular Wide Tyres for Better
REAR TYRES
knobby tyres tread pattern tread pattern Road Grip
engine

CT 110 X
PRODUCT LINE
Elevator Pitch
CT can tackle worst road conditions, and hence called “Har Sadak Par Kadak”
New CT 110X BS6 is made Kadak with Semi-knobby tyres, tough and sturdy body and Stylish with LED DRL,
Rubber Tank pads, and All Black Look.

CT 110 X
Why CT110X: Top 5s
PRODUCT LINE
1 Twin Spark BS6 compliant DTS-i Engine Best performance with 8.6 PS of power and 9.81 Nm of Torque
2 LED DRL Premium look and added visibility for incoming traffic
3 Semi-knobby tyres Better grip while riding in all road conditions
5 Higher ground clearance Sail over speed bumps or pot-holes with ease
4-Step Demo
• LED headlamp • Thick padded seat

• 130mm front drum brakes • Rubber tank pad for snug seating
• Hydraulic telescopic front suspension
• Strong and bigger crash guards
• Kadak DTS-I engine designed for toughest of road • Front & rear knobby tyres
conditions, without compromising on the mileage • Flexible clear-lens indicators
Black grab rail
• Electronic Injection

CT 110 X
PRODUCT LINE
FEATURES BAJAJ CT 110X HERO HF DELUXE TVS SPORT BAJAJ ADVANTAGE
DESIGN
Lesser stops for
FUEL TANK 11L 9.6L 10L
refuelling
PERFORMANCE
9.81Nm @ 5000 8.7Nm @
TORQUE 8.05Nm @ 6000RPM Superior pick up
RPM 4500RPM
SERVICE Saves time and frequent

5000Kms 2500Kms 2500Kms
INTERVAL visits to service centre

CHANGE ownership
INJECTION
Electronic Injection Fuel Injection Fuel Injection Lesser maintenance
SYSTEM
COMFORT
170mm 165mm 175mm
125mm long
FRONT Hydraulic Telescopic Hydraulic Telescopic (Oil
Maximum Comfort
SUSPENSION Telescopic Shock Absorber Damped)
Suspension
REAR Patented SNS
Hydraulic Shock Hydraulic Shock Extra comfort
SUSPENSION Suspension
Absorber Absorber
RUBBER TANK
Available Not Available Not Available Better grip
PADS
SAFETY
110kg
KERB WEIGHT 127kg 112kg (Self) Stability on highways
(KS model)
3.00x17, Semi- 2.75x18, Regular 3.0x17, Regular Wide Tyres for Better
REAR TYRES
knobby tyres tread pattern tread pattern Road Grip
engine

Platina 100
PRODUCT LINE
Elevator Pitch
Platina is the most comfortable commuter bike, thanks to its ComforTec Technology that delivers 20% less jerks
vs competition. Over 3 lakh customers have taken back-to-back test rides and have certified its comfort
superiority over leading 100cc motorcycle brands.
Till date, more than 68 lakh customers have bought Platina and have experienced the promise of ‘Jhatka Mana Hai’
Your Platina is now BS 6 Compliant!

Platina 100
Why Platina 100: Top 5s
LED DRL
PRODUCT LINE
ComforTEC Nitrox
ExhausTEC SoS Suspension
ComforTEC Front DTS-I Engine

Suspension

1 ExhausTEC Enhanced low and mid-range torque
2 ComforTEC Nitrox SoS Suspension Comfortable ride experience across various road conditions
3 DTS-i Engine Best performance with 7.9 PS of power and 8.34 Nm of Torque
4 ComforTEC Front Suspension Provides maximum comfort for the rider
5 LED DRL Stylish looks and enhanced safety
4-Step Demo
• Stylish LED DRL • Spring soft seat with quilted pattern

• ComforTec front suspension • Feather touch gear-shifts
• Anti-skid braking system • Sturdy frame
• Electric start
• DTS-i engine – perfect combination of pick-up & • Nitrox SoS suspension

mileage • Rubber footpads
• Stylish 3D logo

Platina 100
PRODUCT LINE
BAJAJ PLATINA
FEATURES HERO HF DELUXE TVS STAR CITY+ BAJAJ ADVANTAGE
100
DESIGN
Lesser stops for
FUEL TANK 11L 9.6L 10L
refuelling
PERFORMANCE
Electronic Eco Thrust Fuel
INJECTION SYSTEM Fuel Injection Lesser maintenance
Injection Injection
TORQUE 8.3Nm @ 5500RPM 8.05Nm @ 6000RPM 8.7 Nm @ 4500 rpm Superior pick up
Enhances
Patented Conventional Conventional
EXHAUST performance at low
ExhausTEC Exhaust Exhaust
and mid RPM range
WHEELBASE 1255mm 1235mm 1260mm High stability
COMFORT
200mm 165mm 172mm
Patented
FRONT Telescopic Hydraulic Telescopic (Oil
ComforTEC Front Maximum Comfort
SUSPENSION Shock Absorber Damped)
Suspension
Traditional Traditional
Patented SNS
REAR SUSPENSION Hydraulic Shock Hydraulic Shock Extra comfort
Suspension
Absorber Absorber
Soft ride quality and
SEAT Spring-Soft Seat Traditional Seat Traditional Seat
more comfort
Wider rubber Smaller rubber Smaller rubber More comfort to the
FOOTREST
footpads footrest footrest pillion rider
SAFETY
116Kg Better stability on
KERB WEIGHT 117Kg 112Kg
(Drum variant) highways

Platina 110 ES
PRODUCT LINE
Elevator Pitch
Platina is the most comfortable commuter bike, thanks to its ComforTec Technology that delivers 20% less jerks
vs competition. Over 3 lakh customers have taken back-to-back test rides and have certified its comfort
superiority over leading 100cc motorcycle brands.
Till date, more than 68 lakh customers have bought Platina and have experienced the promise of ‘Jhatka Mana Hai’
Your Platina is now BS 6 Compliant!

Platina 110 ES
Why Platina 110 ES: Top 5s
PRODUCT LINE
1 Premium Style Body graphics added all-round the motorcycle for striking looks
2 H Gear Technology Designed for highway rides to prevent engine from straining
3 Safety Features CBS technology enhances braking performance
4 ComforTEC Front Suspension Provides maximum comfort for the rider
5 110 Engine with Best in Class Torque Best performance with 8.6 PS of power and 9.81Nm Nm of Torque
4-Step Demo
• New chrome plated headlamp with LED DRL • Highway gear

• Tubeless tyres • Feather-touch gear shifts
• Anti-skid braking system • Digital console with gear shift guide (GSG)
• Sturdy frame
• Quilt pattern long seat
• DTS-i engine – perfect combination of pick-up & • Nitrox SoS suspension

mileage • Wide rubber footpads
• Stylish 3D logo

Platina 110 ES
PRODUCT LINE
BAJAJ PLATINA 110 HERO PASSION PRO HERO SPLENDOR+
FEATURES BAJAJ ADVANTAGE
ES BS6 BS6
DESIGN
Lesser stops for
FUEL TANK 11L 10L 9.8L
refuelling
EXHAUST FINISHER Chrome Finisher Black Finisher Chrome Finisher Premium look
Designer Alloy 5-Spoke Alloy 5-Spoke Alloy
WHEELS Sporty appearance
Wheels Wheels Wheels
PERFORMANCE
INJECTION SYSTEM Electronic Injection Fuel Injection Fuel Injection Lesser maintenance
9.81Nm @ 5000
TORQUE 9.89Nm @ 5000 RPM 8.05Nm @ 6000 RPM Superior pick up
RPM
Enhances
Conventional Conventional
EXHAUST ExhausTEC performance at low
Exhaust Exhaust
and mid RPM range
Comfortable on
TRANSMISSION 5-Speed 4-Speed 4-Speed highways & returns
high fuel efficiency
WHEELBASE 1255mm 1270mm 1236mm Higher stability
COMFORT
200mm 180mm 165mm
Patented
FRONT Telescopic Hydraulic
ComforTEC Front Conventional fork Maximum Comfort
SUSPENSION Shock Absorber
Suspension
SNS Nitrox Twin Shock 5 Step Hydraulic
REAR SUSPENSION Better stability
Suspension Absorbers Shock Absorbers
Additional comfort
SEAT Long Quilted seat Sloping Seat Sloping Seat on all road
conditions
Smaller rubber Smaller rubber More comfort to the
FOOTREST Rubber Footpads
footrest footrest pillion rider
SAFETY
Higher stability on
KERB WEIGHT 122Kg 118Kgs 112Kg
highway

Avenger 160 Street
PRODUCT LINE
Elevator Pitch
Avenger is the first choice of riders who look at the world differently, who want to ride apart from the rest in their
own unique style and pace. It is the undisputed leader in mid-sized Cruiser segment.
Avenger is well-known for its distinct and comfortable design which gives a feeling of liberation and is making
riders in 10 countries ‘Feel Like God!’
Your Avenger Street 160 is now BS 6 Compliant!

Avenger 160 Street
Why Avenger 160 Street: Top 5s
PRODUCT LINE
TOP 5 FEATURES BENEFITS
1 Wide Rear Tyre Enhances road stability, control and smoothness
2 Low Riding Position Comfortable stance for rider
3 280mm Front Disc Brake Responsive braking in all riding conditions
4 Front set Footrest and Flatter Handlebar Better city manoeuvrability and less tiring journey
5 Powerful 15PS DTS-i Engine Best performance at all speeds
4-Step Demo
• Roadster Design Headlamp • Low slung & long seat with cushioned backrest
• Single channel ABS • Sportster design that blends the ‘roadster’ and
• Larger front disc brake – 280 mm ‘cruiser’ design languages
• Street-control flat handlebars
• Stylish and exciting body colours
• Fuel injection technology • Black alloy wheels

• Smoother & more torquey 160 cc DTS-i FI engine – • Wide rear tyre – 130mm
13.7Nm Torque • Throaty exhaust note
• Relaxed posture
• Unique extended footrest position for easy riding

Avenger 160 Street
PRODUCT LINE
AVENGER STREET HONDA UNICORN
FEATURES YAMAHA FZ BAJAJ ADVANTAGE
160 160
DESIGN
Modern Street Differentiated and
STYLE Sport styling Dated Styling
styling premium design
12 spoke Strong road
10 spoke alloy 9 spoke Standard
WHEELS Strengthened alloy presence and
wheels alloy wheels
wheels enhanced aesthetics
Roadster design
Enhanced visibility
HEADLAMPS headlamp with LED headlight Halogen Headlamp
and aesthetics
DRL
PERFORMANCE
DTS-i Twin spark Best performance
ENGINE Single spark 149cc Single spark 162.7cc
160cc and efficiency
Additional power for
POWER 15PS 12.4PS 12.91PS
better performance
COMFORT
Lower riding
SEAT HEIGHT 737mm 790mm 798mm position ensures
comfort
Unique extended Relaxed riding
FOOTREST Shorter footrest Shorter footrest
footrest stance
SAFETY
FRONT DISC Better braking and
280mm 282mm 240mm
BRAKE safety

Avenger 220 Cruise
PRODUCT LINE
Elevator Pitch
Avenger is the first choice of riders who look at the world differently, who want to ride apart from the rest in their
own unique style and pace. It is the undisputed leader in mid-sized Cruiser segment.
Avenger is well-known for its distinct and comfortable design which gives a feeling of liberation and is making
riders in 10 countries ‘Feel Like God!’”
Your Avenger Cruise 220 is now BS 6 Compliant!

Avenger 220 Cruise
Why Avenger 220 Cruise: Top 5s
PRODUCT LINE
1 Iconic Cruiser Looks Receives admiration from onlookers
2 Tall Handlebars More comfort with relaxed sitting position on long rides
3 220cc DTS-I Engine with oil cooling Best performance at all speeds
4 Long, low slung and comfortable seat Comfortable stance for the rider
5 Single channel ABS Prevents wheel locking and skidding
4-Step Demo
• Classic Design Headlamp • Relaxed posture with low slung & long seat with
• Single channel ABS cushioned backrest
• Larger front disc brake – 280 mm • Iconic cruiser looks
• Tall handlebars with windshield
• Stylish and exciting body colours
• Fuel injection technology • Chrome alloy wheels

• Smoother, torquey 220 cc DTS-i FI engine with oil • Wide rear tyre – 130mm
cooling 19PS power | 17.5Nm Torque • Throaty exhaust note
• Unique extended footrest position for easy riding

Avenger 220 Cruise
PRODUCT LINE
ROYAL ENFIELD
AVENGER CRUISE ROYAL ENFIELD
FEATURES THUNDERBIRD BAJAJ ADVANTAGE
220 BULLET 350
350
DESIGN
Protection from
WINDSHIELD Yes No No
wind blasts
Halogen headlamp Better illumination
HEADLAMP Projector Headlamp Halogen headlamp
with LED DRL and aesthetics
INSTRUMENT Multi-Function
Semi Digital Analogue cluster Ease of access
CLUSTER Digital Display
PERFORMANCE
Higher power even
220cc engine with 350cc engine with 350cc engine with
ENGINE with smaller 220cc
19.03PS power 20.07PS power 19.36PS power
engine
Improves engine life
ENGINE COOLING Oil cooled engine Air cooled engine Air cooled engine
and efficiency
WHEELBASE 1490mm 1350mm 1395mm Better stability
COMFORT
Effortless handling
KERB WEIGHT 163kg 197kg 191kg
and rideability
Cushioned backrest
Special cushioned
BACKREST Cushioned backrest Standard backrest for support and
backrest for pillion
comfort

Dominar 250
PRODUCT LINE
Elevator Pitch
The Global Motorcycle Specialist present in more than 70 countries. Loved by customers all over the globe, and
therefore we are ‘The World’s Favourite Indian’
Dominar is a machine meant for riders who are passionate about long distance touring. If you are someone who
believes in challenging your limits and ‘not holding back’, then this is THE bike for you.
Your Dominar 250 is BS 6 compliant!

Dominar 250
Why Dominar 250: Top 5s
PRODUCT LINE
1 New liquid cooled 248cc Engine Smoother operation, linear power delivery and better fuel efficiency
2 Dual Channel ABS Uber responsive braking
3 USD Front Forks Sporty stance and style
4 Twin Barrel Exhaust Better sonic impact and sports tourer feel to the bike
5 Assist and Slipper Clutch Enhanced safety and adds to the thrill
4-Step Demo
• Mosiac shaped Full LED headlamp • Sports Tourer form with a blend of street naked
• Front Up-side Down (USD) forks and tourer
• Aerodynamic rear view mirror design • Exciting and premium dual tone body colours
• Twin channel ABS
• Split reverse LCD display
• 248.77cc, FI, triple spark 4V DTS-i DOHC engine • Wide & low profile radial tyres
• 27 PS Power, Top speed: 132 kmph • Twin barrel exhaust
• Advanced liquid cooling • Bungee straps
• Beam type perimeter frame

Dominar 250
PRODUCT LINE
BAJAJ DOMINAR YAMAHA
FEATURE YAMAHA FZS 25 BAJAJ ADVANTAGE
250 R15 V3
DESIGN
Comfort in touring and
DESIGN Sports tourer Super sport Naked sport
agile handling
EXHAUST Twin Barrel Single Barrel Single Barrel Better sonic impact
INSTRUMENT Reverse Split Single Screen Single Screen
Ease of use
CLUSTER Display Display Display
Less stops for
FUEL TANK 13L 11L 14L
refuelling
SWITCHGEAR Illuminated Non-Illuminated Non-Illuminated Ease of operation
PERFORMANCE
Best performance and
ENGINE DTS-i Twin Spark Single Spark Single Spark
efficiency
Faster cooling even in
ENGINE COOLING Liquid cooled Liquid cooled Air cooled
traffic conditions
POWER 27PS 18.6PS 20.8PS Enhanced performance
Increased performance
TORQUE 23.5Nm 14.1Nm 20.1Nm
in acceleration
Bigger disc enhances
BRAKE DISC 300mm/230mm 282mm/220mm 282mm/220mm
braking performance
Telescopic Front Telescopic Front Better handling and
FRONT FORKS USD Front Forks
Forks Forks comfort
COMFORT
Superior balance and
NITROX Mono Mono Shock Mono Shock
SUSPENSION comfort for riding at
Suspension Suspension Suspension
stretch
Raised handlebar Low handlebar for Makes riding relaxed
HANDLEBAR Raised handlebar
for relaxed ride street racing and comfortable
High stiffness and low

CHASSIS Perimeter Frame Delta Box Diamond Type
flex for sharp handling

Dominar 400
PRODUCT LINE
Elevator Pitch
Bajaj Auto is the Global Motorcycle Specialist present in more than 79 countries. Loved by customers all over the
globe, and therefore we are ‘The World’s Favorite Indian’.
Dominar is a machine meant for riders who are passionate about long distance touring. If you are someone who
believes in challenging your limits and ‘not holding back’, then this is THE bike for you.
Dominar riders have successfully completed 6 Odysseys, traversed across 5 continents, conquered the world’s
most difficult routes, and pushed the Dominar 400 bike to its limits.
We have recently achieved the historic milestone of 1,00,000 Dominars touring across the world, which reaffirms
our mission of redefining long-distance touring.

Dominar 400
Why Dominar 400: Top 5s
PRODUCT LINE
373cc, 4-valve, triple spark, FI,
1 Smoother operation, linear power delivery and better fuel efficiency
DOHC Engine with 40 PS Power
3 Factory fitted touring accessories Ready to go on long tours
4 Full LED headlamp Clear and bright illumination in all weather conditions
5 Split reverse LCD display Clear readability of vital data in day and night riding conditions
4-Step Demo
• India’s first Sports Cruiser in entry segment • Sports Tourer form with a blend of street naked
• Tall visor designed with CFD tech and tourer
• Mosaic shaped Full LED headlamp • Exciting and premium dual tone body colours
• Front Up-side Down (USD) forks • Twin channel ABS
• Fully Loaded factory-fitted Touring Accessories • Split reverse LCD display
• 373.3 cc FI, triple spark 4V DTS-i DOHC engine • Wide & low profile radial tyres
• 40 PS Power, 35 Nm Torque • Twin barrel exhaust
• Advanced liquid cooling • Bungee straps
• Beam type perimeter frame
• Twin Barrel stubby exhaust
• Engine Bash Plate integrated with metal skid plate
• Assist & Slipper Clutch

Dominar 400
PRODUCT LINE
BAJAJ DOMINAR ROYAL ENFIELD
FEATURE KTM DUKE 390 BAJAJ ADVANTAGE
400 HIMALAYAN
DESIGN
Aggressive by Sophisticated and subtle
DESIGN Subtle by design Adventure
design design
Aerodynamic
VISOR No Visor Upright Visor Improved aesthetics
Visor
EXHAUST Twin Barrel Single Barrel Single Barrel Better sonic impact
INSTRUMENT Digital Reverse Digital Single Screen Analogue + Digital
Ease of use
CLUSTER Split Display Display Instrument cluster
PERFORMANCE
ENGINE DTS-i Twin Spark Single Spark Single Spark
efficiency
Better performance for
ENGINE COOLING Liquid Cooled Liquid Cooled Air Cooled
touring
POWER 40PS 43.5PS 24.3PS Enhanced performance
Impressive performance in
TORQUE 35Nm 37Nm 32Nm
any riding condition
Prevents hopping of rear
Assist and Slipper Assist & Slipper
CLUTCH ASC Not available wheel during aggressive
Clutch clutch
downshifting
Better performance for
TRANSMISSION 6-Speed 6-Speed 5-Speed
touring
Curved 10 Spoke
WHEELS Cast Alloy Wheels Spoked wheels Enhanced Aesthetics
alloy wheels
Air doesn't escape instantly
TYRE TYPE Tubeless Tubeless Tube type
during puncture
Telescopic Front Better handling and
FRONT FORKS USD front forks USD front forks
Forks comfort
COMFORT
Superior balance and
NITROX Mono Mono Shock Mono Shock with
SUSPENSION comfort for riding at
Suspension Suspension Linkage
stretch
RIDING POSITION Upright riding Aggressive riding Upright riding Relaxed ride for a long tour
Raised handlebar Handlebar for Makes riding relaxed and
HANDLEBAR Raised handlebar
for relaxed ride aggressive ride comfortable
FOOTPEGS Centre Set Rear Set Centre set Relaxed ride position
Comfortable seating for
SEATING POSITION Low slung saddle Seated for speed Raised seating
city and highway rides
Beam Type Split Steel Trellis Half-duplex split High stiffness and low flex
CHASSIS
Perimeter Frame Frame cradle frame for sharp handling

Pulsar 125
PRODUCT LINE
Elevator Pitch
globe, which is why Bajaj Auto is ‘The World’s Favourite Indian’.
Born in 2001, Bajaj Pulsar introduced 'Sports Motorcycling' in India. By launching a wide range of bikes from
125cc to 220cc, Pulsar captured markets not just in India, but across the globe.
Its sporty styling, patented DTS-i engines, cutting-edge technology, class-beating power and performance set
hearts racing. Bajaj Pulsar has completed 18 years of thrilling the world and is a choice of more than 1.2 Crore
customers worldwide.
Your Pulsar 125 is now BS 6 Compliant.

Pulsar 125
Why Pulsar 125: Top 5s
Iconic Pulsar Styling
PRODUCT LINE
Sporty Clip-on Most powerful 125cc
handlebars motorcycle
Striking Neon Less Vibration Even at High

Highlights Speeds

1 Sporty Clip-on Handlebars Makes city and highway riding relaxed and comfortable
2 Striking Neon Highlights Makes it stand out in the crowd
3 Less Vibration Even at High Speeds Makes riding relaxed and comfortable
4 Most Powerful 125cc motorcycle Unmatched pick up and signature Pulsar rush
5 Iconic Pulsar Styling Striking and aggressive looks
4-Step Demo
• Wolf eyed headlamp with twin pilot lamps enhance • Attractive Neon styling
premium & sporty look • 5-Speed gearbox
• Large front disc brake – 240 mm for additional • Primary kick – bike can be started even in gear
safety • Available in sporty body colours
• Clip-on handlebars (first in class) • Low vibrations due to counter-balancer (first in
class)

• Powerful 125cc BS6 DTS-i engine – 11.8PS Power, • Black alloy wheels with coloured accents
10.8 Nm Torque – Best in class power as well as • Stylish LED tail lamps
torque – equally at ease in traffic and open roads • Anti-skid braking for a safe ride
• Electronic injection technology
• Sporty split seat and split grab rail (split seat variant)
• Iconic muscular tank with Pulsar insignia
• Colour accents on alloy, tank, side panels, rear grab,
and headlamp

Pulsar 125
PRODUCT LINE
HERO HONDA SHINE TVS RAIDER BAJAJ
FEATURES PULSAR 125
GLAMOUR BS6 125 ADVANTAGE
DESIGN
Striking Neon Dual Tone Body 3 Tone Body Superior
GRAPHICS Body Graphic
Highlights Graphic Colour Aesthetics
Lesser stops for
FUEL TANK 11.5L 10L 10.5L 10L
refuelling
EXHAUST Sporty and
High Raised Horizontal Horizontal Conventional
ANGLE powerful stance
Headlamp with Traditional Traditional Improved
HEADLAMP LED Headlamp
Pilot Lamp Headlamp Headlamp Aesthetics
Twin-strip LED Signature-H Tail Reflector Tail Sporty and
TAIL LAMP LED Taillamp
Tail Lamps Lamp Lamp elegant look
PERFORMANCE
INJECTION Electronic Lesser
Fuel Injection PGM-FI ET FI
SYSTEM Injection maintenance
Air and oil Best
DTS-i Twin
ENGINE Single Spark Single Spark cooled single performance and
Spark
cylinder, SI efficiency
10.8Nm @ 6500 10.6 Nm @ 6000 11Nm @ 6000 11.2 Nm @ 6000
TORQUE Good pick up
RPM RPM RPM RPM
11.8 PS @ 8500 10.73 PS @ 7500 10.74 PS @ 7500 11.38 PS @ 7500 Better
POWER
RPM RPM RPM RPM acceleration
Enhances
Conventional Conventional Conventional performance at
EXHAUST ExhausTEC
Exhaust Exhaust Exhaust low and mid
RPM range
Ft: 240mm disc Ft: 240mm disc Ft: 240mm disc Ft: 240mm disc
Better braking
BRAKES Rr: 130mm Rr: 130mm Rr: 130mm Rr:130mm drum
performance
drum drum drum
COMFORT
Rear Hydraulic Shock Hydraulic Shock Mono shock Maximum
Twin Gas Shock
SUSPENSION Absorber Absorber Suspension Comfort
Wheelbase 1320mm 1273mm 1285mm 1326mm Better stability
Better stability
Kerb Weight 140kgs 123kgs 114kgs 123kgs
on highways

Pulsar 150
PRODUCT LINE
Elevator Pitch
globe, which is why Bajaj Auto is ‘The World’s Favourite Indian’
customers worldwide
Your Pulsar 150 & 150 TD is now BS 6 Compliant!

Pulsar 150
DTS-i Engine
PRODUCT LINE
Led Tail Lamp Front Disc Brake
ExhausTEC NITROX Rear Shock

Absorbers
1 DTS-i Engine Best performance at all speeds

2 Front Disc Brake Enhanced braking performance
3 Nitrox rear shock absorber Allows tuning the suspension for ultimate balance
5 LED Tail lamp Enhanced safety and aesthetics
4-Step Demo
• Wolf eyed headlamp with twin pilot lamps enhance • Aggressive laser edged graphics with premium new
premium & sporty look paint
• Large ventilated front disc brake – 260 mm (280mm • Beefed up frame with 1320 mm (1345 mm for TD)
for TD) for additional safety (230mm rear disc brake wheelbase and tubeless tyres further add to
for TD) strength and stability
• Digital cockpit and 12V full DC headlamp ensuring a • Primary kick – bike can be started even in gear
constant light beam at all speeds and great day-night
visibility

• Powerful 150cc DTS-i engine – 14PS Power, 13.25 Nm • Black alloy wheels with coloured accents
Torque – Best in class power as well as torque – equally • Stylish LED tail lamps
at ease in traffic and open roads • ABS for a ultra-safe braking performance on any
• Fuel injection technology
surface
• Iconic muscular tank with Pulsar insignia
• The naked street fighter look is enhanced by
aerodynamic fairing and iconic Pulsar tank, carbon fibre
accents on sides & belly pan

Pulsar 150
PRODUCT LINE
BAJAJ
TVS APACHE SUZUKI HONDA HERO BAJAJ
FEATURE PULSAR
RTR 160 GIXXER UNICORN XTREME 160R ADVANTAGE
150
DESIGN
Aggressive Ensures that
Laser Edge Race Inspired European
GRAPHICS Lack Graphics Streetfighter Pulsar is
Graphics Graphics Design Trend
Style always noted
Less stops for
FUEL TANK 15L 12L 12L 13L 12L
refuelling
Stylish and
Non- Non- Non- Non- ease of
SWITCHGEAR Illuminated
Illuminated illuminated illuminated illuminated operation in
dark
Wolf eyed
headlamp Conventional
LED without Conventional
HEADLAMP with Headlamp Full LED Better looks
Visor Headlamp
aerodynam with LED DRL
ic visor
PERFORMANCE
Air cooled, 4
Best
DTS-i Twin Stroke 2 Valve
ENGINE Single Spark Single spark Single spark performance
Spark Single cylinder
and efficiency
OHC
Adds to the
MAX RPM 8500 RPM 8400 RPM 8000 RPM 7500 RPM 8500 RPM thrill while
riding
Thrilling
riding
Patented Conventional Conventional Conventional Conventional performance
EXHAUST
ExhausTEC Exhaust Exhaust Exhaust Exhaust even at low
and mid RPM
range
Better
WHEELBASE 1345mm 1300mm 1335mm 1335mm 1327mm stability on
the road
COMFORT
Sporty clip-
Clip-on Single piece Single piece Clip-on More comfort
HANDLEBAR on
handlebar Handlebar Handlebar handlebar for the rider
Handlebar

Pulsar 180
PRODUCT LINE
Elevator Pitch
Your Pulsar 180 is now BS 6 Compliant

Pulsar 180
PRODUCT LINE
1 4-Valve DTS-i Engine with FI Best performance with 17.02PS power and 14.52Nm Torque
2 Front and Rear Disc Brake Enhanced braking performance
3 Nitrox Mono Suspension Allows tuning the suspension for ultimate balance and comfort
5 Single channel ABS Confident and safe braking at high speed
4-Step Demo
• Wolf eyed headlamp with twin pilot lamps enhance • Aggressive laser edged graphics with premium new
premium & sporty look paint
• 280mm front and 230mm rear disc brakes • Broad rear tyre 120/80 x17, front and rear
• Telescopic front suspension for great handling and tubeless tyres and strengthened 5-spoke alloy
comfort wheels to handle it’s raw power
• Stylish and premium Body Colours
• Born as the fastest Indian. This is a performance • Ultra-stylish tail lamp, sporty split seats, split rear
machine with 180cc DTS-i engine – 17.02PS Power, grab rails, deep carbon black silencer and colour
14.52 Nm Torque – Best in class power as well as coded alloy wheel decals all add to the style
torque – equally at ease in traffic and open roads statement
• Fuel injection technology • NITROX rear suspension
• Iconic muscular tank with Pulsar insignia • ABS for a ultra-safe braking performance on any
• The naked street fighter look surface

Pulsar 180
PRODUCT LINE
FEATURE BAJAJ PULSAR 180 TVS APACHE RTR 180 BAJAJ ADVANTAGE
DESIGN
FUEL TANK 15L 12L Less stops for refuelling
Stylish and ease of
SWITCHGEAR Illuminated Non-Illuminated
operation in dark
Focused illumination of
HEADLAMP Projector Headlamp Reflector Headlamp
the road
PERFORMANCE
ENGINE DTS-i Twin Spark Single Spark
efficiency
POWER 17.02 PS 16.79 PS
thrilling performance
Thrilling riding
EXHAUST Patented ExhausTEC Conventional Exhaust performance even at low
and mid RPM range
Better stability on the
WHEELBASE 1345mm 1326mm
road
Bigger brake disk
BRAKE DISC 280mm/230mm 270mm/200mm diameter enhances
braking performance
COMFORT
SEAT Split Contoured Seat Single piece seat Sporty yet comfort

Pulsar F 250
PRODUCT LINE
Elevator Pitch
Pulsar is No.1 brand when it comes to sports motorcycling in India. It created the segment over two decades ago
and has been dominating it year after year. Today, there are more than 1 Crore Pulsars on Indian Roads!
In the New Pulsar 250, Bajaj Auto brings to you the biggest Pulsar ever. This is an all-new product when it comes
to design, performance and technology. However the core Pulsar essence – thrill and rush of power, remains
unchanged.
The Pulsar is equipped with an all-new 250cc engine delivering max. power of 24.5 PS and max. torque of 21.5
Nm, slipper clutch, Infinity display, Bi-beam LED projector headlamps, Anti-lock Braking System, etc.
The New Pulsar is also available n two body styles a Faired Street racer & Naked Streetfighter

Pulsar F 250
Why Pulsar F 250: Top 5s
PRODUCT LINE
1 Powerful DTS-i engine with output of 24.5 PS High power for effortless riding in city riding conditions
2 Slipper clutch Facilitates aggressive and safe downshifting
Ensures that there is no noise, vibration and aerodynamic
3 Single Piece aerodynamic Fairing
features are maintained forever
4 Bi-beam LED projector lamps Better illumination for safer night riding
5 Infinity Display Give the Motorcycle a Premium Appeal
4-Step Demo
• Faired Street Racer look for sporty appeal • Stylish Digital Infinity Display looks sporty &
• Aerodynamic visor to cut-off wind drag provides all information required on rides
• Single piece fairing for neat look and rattle-free riding • Inbuilt Mobile Charging Port (USB)
experience • Side Stand Indicator
• Sleek and aerodynamic LED turn indicators • Single Channel ABS for safe and controlled braking
• Eyebrow LED DRLs & Bi-Functional LED Projector • Clip-on handlebars for a relaxed riding position
Headlamp for focused illumination

• Spider-Web Alloy Wheels add to the sporty appeal • Cast Alloy Brace For Pillion Foot Pegs
• Muscular Dual Tone Front Mud Guard accentuates the • Tyre Hugger Prevents inconvenience to the trailing
macho appeal traffic
• Dual Tone Belly Pan looks sporty
• Ultra-Stylish LED Tail Lamp add to sporty look
• Deep Copper Engine Cover gives a distinct look
• Thrilling performance from DTS-i FI engine Max. Power
• Twin disc brakes for effective and short braking
24.5PS & Max. Torque 21.5Nm distance

Pulsar F 250
PRODUCT LINE
FEATURE PULSAR F250 YAMAHA R15 V3 BAJAJ ADVANTAGE
Ensures that Pulsar is
GRAPHICS Tone on Tone Colour Scheme Aggressive Colour Scheme
always noted
POWER 24.5 PS 18.6 PS
Stylish and ease of
operation in dark
LED projector
LED Focused illumination of
HEADLAMP headlamp with
Headlamp the road
position lamp

efficiency
Thrilling performance in
TORQUE 21.5 Nm 14.1Nm
acceleration
Thrilling riding
and mid RPM range
Bigger brake disk

braking performance
SEAT Split Contoured Seat Split Contoured Seat Sporty yet comfortable

Pulsar N 250
PRODUCT LINE
Elevator Pitch
Pulsar is No.1 brand when it comes to sports motorcycling in India. It created the segment over two decades ago
and has been dominating it year after year. Today, there are more than 1 Crore Pulsars on Indian Roads!
In the New Pulsar 250, Bajaj Auto brings to you the biggest Pulsar ever. This is an all-new product when it comes
to design, performance and technology. However the core Pulsar essence – thrill and rush of power, remains
unchanged.
The Pulsar is equipped with an all-new 250cc engine delivering max. power of 24.5 PS and max. torque of 21.5
Nm, slipper clutch, Infinity display, Bi-beam LED projector headlamps, Anti-lock Braking System, etc.
The New Pulsar is also available n two body styles a Faired Street racer & Naked Streetfighter

Pulsar N 250
Why Pulsar N 250: Top 5s
PRODUCT LINE
1 Powerful DTS-i engine with output of 24.5 PS High power for effortless riding in city riding conditions
2 Slipper clutch Facilitates aggressive and safe downshifting
3 Anti-lock Braking System Safe and confident braking on all road surfaces
4 Bi-beam LED projector lamps Better illumination for safer night riding
5 Infinity Display Give the Motorcycle a Premium Appeal
4-Step Demo
• Naked Street Fighter look for aggressive stance • Stylish Digital Infinity Display looks sporty &
• Sleek and aerodynamic LED turn indicators provides all information required on rides
• Eyebrow LED DRLs & Bi-Functional LED Projector • Inbuilt Mobile Charging Port (USB)
Headlamp for focused illumination • Side Stand Indicator
• Single Channel ABS for safe and controlled braking
• Clip-on handlebars for a relaxed riding position

• Spider-Web Alloy Wheels add to the sporty appeal • Cast Alloy Brace For Pillion Foot Pegs
• Muscular Dual Tone Front Mud Guard accentuates the • Tyre Hugger Prevents inconvenience to the trailing
macho appeal traffic
• Dual Tone Belly Pan looks sporty
• Ultra-Stylish LED Tail Lamp add to sporty look
• Deep Copper Engine Cover gives a distinct look
• Thrilling performance from DTS-i FI engine Max. Power
• Twin disc brakes for effective and short braking
24.5PS & Max. Torque 21.5Nm distance

Pulsar N 250
PRODUCT LINE
FEATURE PULSAR N250 YAMAHA FZ 25 BAJAJ ADVANTAGE
Tone On Tone Colour Ensures that Pulsar is
GRAPHICS Aggressive Colour Scheme
Scheme always noted
POWER 24.5 PS 20.8 PS
Stylish and ease of
operation in dark
LED projector headlamp LED Focused illumination of
HEADLAMP
with position lamp Headlamp the road
efficiency
Thrilling performance in
TORQUE 21.5 Nm 20.1Nm
acceleration
Thrilling riding
and mid RPM range
Bigger brake disk

braking performance
SEAT Split Contoured Seat Split Contoured Seat Sporty yet comfortable

Pulsar NS 125
PRODUCT LINE
Elevator Pitch
Pulsar NS125 latest offering under the Pulsar product line-up.
Sporty naked streetfighter design and glossy paint. Powered by a smooth and refined BS6 DTS-i engine. Produces
class-leading power (12 PS) and torque (11 Nm)
Offers sharp handling and stability through a combination of perimeter frame and rear Nitrox mono-shock
absorber
Riding experience further enhanced via a digital instrument console displaying digital speed, clock & trip meter
display.
All this combined with the safety of wider 100-mm rear tyre and Anti-skid Braking System, make the NS125 an
all-round stylish, entry-sport package

Pulsar NS 125
Why Pulsar NS 125: Top 5s
PRODUCT LINE
1 DTS-i engine with FI Lean and mean street performance
2 240 mm Front Petal Disc Brakes Sharp braking for confident riding
3 5-Step NITROX Mono Shock Safe and confident braking on all road surfaces
4 Perimeter Frame Take even the sharpest turns with ease
Allows tuning the suspension for ultimate balance and
5 Aerodynamic design with street fighter looks
comfort
4-Step Demo
• Bold, muscular and aggressive street fighter body • Aggressive and muscular looking seat
• 240mm Front Petal Disc Brake reduces overall • Clip-on handle bars for comfortable yet sporty
weight and ensures superior braking riding position
• Telescopic front suspension with anti-friction • Available in sporty body colour options
bushes for great handling and comfort
• Broad front tyre for added grip around corners
• DTS-i engine providing segment best 12 PS power • Ultra-stylish LED tail lamps
and 11 Nm torque • Deep carbon black silencer
• Perimeter frame for high stiffness and nimble • Colour codded alloy wheels
handling • NITROX mono suspension for superior balance and
comfort

Pulsar NS 125
PRODUCT LINE
FEATURE NS 125 Honda Shine Honda SP 125 BAJAJ ADVANTAGE
DTS-i, Twin Best performance

ENGINE Single Spark Single Spark
Spark Engine and efficiency
POWER 12 PS 10.74 PS 10.8 PS Higher top speed
Thrilling
TORQUE 11 Nm 11 Nm 10.9 Nm performance in
acceleration
STYLING Street-Fighter Commuter Commuter Aggressive design
Better control and

EXHAUST Underbelly Conventional Conventional
ease of maneuvering
CHASSIS Perimeter frame Diamond type frame Diamond type frame Best handling
NITROX Mono rear Conventional Conventional twin Comfortable long

SUSPENSION
suspension hydraulic type spring suspension rides
Visibility during
SWITCHGEAR Illuminated No No
night riding
Sporty and
SEAT Split contoured Conventional Conventional
comfortable rides

Pulsar NS 160
PRODUCT LINE
Elevator Pitch
globe, which is why Bajaj Auto is ‘The World’s Favourite Indian’. Born in 2001, Bajaj Pulsar introduced 'Sports
Motorcycling' in India.
By launching a wide range of bikes from 125cc to 220cc, Pulsar captured markets not just in India, but across the
globe. Its sporty styling, patented DTS-i engines, cutting-edge technology, class-beating power and performance
set hearts racing. Bajaj Pulsar has completed 18 years of thrilling the world and is a choice of more than 1.2 Crore
Your Pulsar 160 NS is now BS 6 Compliant!

Pulsar NS 160
PRODUCT LINE
1 Aggressive Street Fighter styling Aggressive road presence
2 4-Valve DTS-i Engine with FI Best performance with 17.2PS Power and 14.6Nm Torque
3 Uber responsive ABS Uber responsive braking
4 Perimeter frame Take even the sharpest turns with ease
5 Nitrox Mono Suspension
comfort
4-Step Demo
• Bold, muscular and aggressive street fighter body • Aggressive and muscular looking street fighter look
• 260 mm front disc with ABS & 230 mm rear disc • Broad rear tyre - 120/80-17, front and rear
brakes tubeless tyres and strengthened 5-spoke alloy
• Telescopic front suspension with anti-friction wheels to handle it’s raw power
bushes for great handling and comfort • Available is sporty body colour options
• Pulsar NS160 is a performance machine with its • Ultra-stylish LED tail lamps, sporty split seats, split
DTS-i technology – 17.2PS power & 14.6 Nm torque rear grab rails, deep carbon black silencer, colour
– provides optimum engine performance at coded alloy wheel decals all add to the style
extremely high temperatures thanks to an oil statement
cooling system, with fuel injection technology • NITROX mono suspension for superior balance and
• Perimeter frame – high stiffness-low flex to comfort
conquer any turn with ease • ABS for a utra-safe braking performance on any
surface

Pulsar NS 160
PRODUCT LINE
BAJAJ PULSAR TVS APACHE HERO Xtreme
FEATURE YAMAHA FZ FI BAJAJ ADVANTAGE
NS160 RTR 160 160R
DESIGN
Aggressive Aggressive
Race Inspired European Ensures that Pulsar is
GRAPHICS Streetfighter Streetfighter
Graphics Design Trend always noted
Styling Styling
Less stops for
FUEL TANK 12L 12L 13L 12L
refuelling
Non- Stylish and ease of
SWITCHGEAR Illuminated Non-illuminated Non-illuminated
Illuminated operation in dark
Underbelly Lowers the centre of
EXHAUST Side Exhaust Side Exhaust Side Exhaust
Exhaust gravity, helps in leaning
PERFORMANCE
Air cooled, 4 Stroke
DTS-i Twin Best performance and
ENGINE Single Spark Single spark 2 Valve Single
Spark efficiency
cylinder OHC
Optimum Engine
Oil Cooled Air Cooled Air Cooled
ENGINE COOLING Air Cooled Engine Temperature in all
Engine Engine Engine
riding conditions
Higher power output
POWER 17.2PS 15.53PS 12.4PS 15.2PS leads to increased
performance
Increased performance
TORQUE 14.6 Nm 13.9 Nm 13.3Nm 14Nm
in accelerating
Adds to the thrill of
MAX RPM 9000 RPM 8400 RPM 7250 RPM 8500 RPM
riding
WHEELBASE 1372mm 1300mm 1330mm 1327mm
road
Perimeter Synchro Stiff Stiffness and low flex
CHASSIS Steel Diamond Tubular Diamond
frame Chassis for sharp handling
REAR TYRE 120/80 110/80 140/60 130/70 Better grip and control
REAR BRAKE DISC 230mm 200mm 220mm 220 mm
braking performance
COMFORT
NITROX Mono MIG Twin Mono Shock Mono Shock Superior balance and
SUSPENSION
suspension Suspension Suspension Suspension comfort
Split
Single Piece
SEAT Contoured Single Piece Seat Single Piece Seat Sporty yet comfortable
Seat
Seat

Pulsar NS 200
PRODUCT LINE
Elevator Pitch
Bajaj Bajaj is a ‘Global Motorcycle Specialist’ present in more than 70 countries. It is loved by customers all over
the globe, which is why Bajaj Auto is ‘The World’s Favourite Indian’.
125cc to 220cc, Pulsar captured markets not just in India, but across the globe. Its sporty styling, patented DTS-i
engines, cutting-edge technology, class-beating power and performance set hearts racing. Bajaj Pulsar has
completed 18 years of thrilling the world and is a choice of more than 1.2 Crore customers worldwide. Y
our Pulsar 200 NS is now BS 6 Compliant !

Pulsar NS 200
PRODUCT LINE
1 Aggressive Street Fighter styling Aggressive road presence
2 Triple spark 4-Valve DTS-i Technology Best performance with 24.5PS Power and 18.5Nm Torque
3 Uber responsive ABS Uber responsive braking
4 Perimeter frame Take even the sharpest turns with ease
comfort
4-Step Demo
• Bold, muscular and aggressive street fighter body • Aggressive and muscular looking street fighter look
• 300 mm front & 230 mm rear disc brakes • Broad rear tyre - 130/70-17, front and rear
• Telescopic front suspension with anti-friction tubeless tyres and strengthened 5-spoke alloy
bushes for great handling and comfort wheels to handle it’s raw power
• Available is sporty body colour options
• Pulsar NS200 is a performance machine with its • Ultra-stylish LED tail lamps, sporty split seats, split
DTS-i triple spark technology – 24.5PS power & rear grab rails, deep carbon black silencer, colour
18.74 Nm torque – provides optimum engine coded alloy wheel decals all add to the style
performance at extremely high temperatures statement
thanks to an advanced liquid cooling system, with • NITROX mono suspension for superior balance and
fuel injection technology comfort
• Perimeter frame – high stiffness-low flex to • ABS for a utra-safe braking performance on any
conquer any turn with ease surface

Pulsar NS 200
PRODUCT LINE
BAJAJ PULSAR TVS APACHE RTR
FEATURE YAMAHA MT15 BAJAJ ADVANTAGE
NS200 200 4V
DESIGN
FUEL TANK 12L 12L 10L Less stops for refuelling
Stylish and ease of
SWITCHGEAR Illuminated Non-Illuminated Non-illuminated
operation in dark
Lowers the centre of
EXHAUST Underbelly Exhaust Side Exhaust Side Exhaust
gravity, helps in leaning
PERFORMANCE
4-Valve Triple Best performance and
ENGINE Single Spark Single spark
Spark DTS-i efficiency
Optimum Engine
ENGINE COOLING Liquid Cooled Oil Cooled Liquid Cooled Temperature even at
extreme conditions
Higher power output
POWER 24.5 PS 20.8 PS 18.5 PS leads to increased
performance
Increased performance in
TORQUE 18.5Nm 17.3Nm 13.9Nm
accelerating
Adds to the thrill of
MAX RPM 9750 RPM 9000 RPM 10,000 RPM
riding
Smooth and precise gear
GEARBOX 6 Speed 5 Speed 6 Speed
shifting
WHEELBASE 1363mm 1353mm 1335mm
road
Stiffness and low flex for
CHASSIS Perimeter frame Synchro Stiff Chassis Delta Box
sharp handling
BRAKE DISC 300mm/230mm 270mm/240mm 282mm/220mm
braking performance
COMFORT
Conventional
NITROX Mono Mono Shock Superior balance and
SUSPENSION Mono
Suspension Suspension comfort
Suspension
Raised Clip-on Single Piece Makes riding relaxed and
HANDLEBAR Clip-on handlebars
Handlebar Handlebar comfortable
Split Contoured
SEAT Split Contoured Seat Single Piece Seat Sporty yet comfort
Seat

Pulsar RS 200
PRODUCT LINE
Elevator Pitch
125cc to 220cc, Pulsar captured markets not just in India, but across the globe. Its sporty styling, patented DTS-i
engines, cutting-edge technology, class-beating power and performance set hearts racing. Bajaj Pulsar has
completed 18 years of thrilling the world and is a choice of more than 1.2 Crore customers worldwide.
Your Pulsar 200 RS is now BS 6 Compliant !

Pulsar RS 200
Why Pulsar RS 200: Top 5s
PRODUCT LINE
1 4-Valve DTS-i, triple spark engine with FI Best performance with 24.5PS Power and 18.7Nm Torque
comfort
4 Twin Projector Headlamps Better illumination and enhanced aesthetics
5 Aerodynamic Styling Sleek and super-sport look adds to appeal
4-Step Demo
• Twin projector headlamps • Aggressive and muscular looking full fairing

• Bold, muscular and aggressive race body • Broad rear tyre - 130/70-17, front and rear
• 300mm front & 230mm rear disc brakes tubeless tyres and strengthened 5-spoke alloy
• Telescopic front suspension with anti-friction bush wheels to handle it’s raw power
for great handling and comfort • Available is sporty body colour options
• Pulsar RS200 is a performance machine with its • Crystal LED tail lamps, sporty split seats, split rear
DTS-i triple spark technology – 24.5PS power & grab rails, deep carbon black silencer, colour coded
18.7 Nm torque – provides optimum engine alloy wheel decals all add to the style statement
performance at extremely high temperatures • NITROX mono suspension for superior balance and
thanks to an advanced liquid cooling system, with comfort
fuel injection technology • ABS for a utra-safe braking performance on any
• Perimeter frame – high stiffness-low flex to surface
conquer any turn with ease

Pulsar RS 200
PRODUCT LINE
BAJAJ PULSAR SUZUKI GIXXER HERO Xtreme BAJAJ
FEATURE YAMAHA R15 V3
RS200 SF 155 200 S ADVANTAGE
DESIGN
Focused
Twin Projector LED with LED with
HEADLAMPS Twin LED illumination for
Headlamps reflector reflector
safety
Less stops for
FUEL TANK 13L 12L 11L 12.8L
refuelling
Stylish and ease of
SWITCHGEAR Illuminated Non-Illuminated Non-illuminated Non-illuminated
operation in dark
PERFORMANCE
Oil cooled, 4
DTS-i Triple Best performance
ENGINE Single Spark Single spark Stroke single
Spark and efficiency
cylinder OHC
Higher power
output leads to
POWER 24.5 PS 13.6 PS 18.6 PS 18.08 PS
increased
performance
Increased
TORQUE 18.7Nm 13.8Nm 14.1Nm 16.45Nm performance in
accelerating
Better stability on
WHEELBASE 1345mm 1340mm 1325mm 1338mm
the road
Bigger disc
300mm/230m 276mm /
BRAKE DISC 276mm/220mm 282mm/220mm enhances braking
m 220mm
performance
Stiffness and low
Perimeter
CHASSIS Diamond Frame Delta Box Diamond Frame flex for sharp
Frame
handling
Enhanced safety
ABS Dual Channel Single Channel Dual Channel Single Channel
and confidence
COMFORT
Handlebar
Makes riding
Raised Clip-on Clip-on positioned for Clipon
HANDLEBAR relaxed and
Handlebar Handlebar aggressive ride Handlebar
comfortable
stance
NITROX Mono Mono cross link Mono Shock Superior balance
SUSPENSION Swing Arm
Suspension Suspension Suspension and comfort

AUTOMOBILE
TECHNOLOGIES
Basic Components
Every motorcycle consists of some basic components. These components are labelled as follows:


Basic Terminology
Motorcycles industry uses some basic terms for defining the dimensions of the bike. These terms are as
follows:
OVERALL LENGTH: Distance from OVERALL WIDTH: One end of the

tip of front wheel to the tip of rear handlebar to the other end of the
fender handlebar
OVERALL HEIGHT: The distance WHEELBASE: The distance

from the ground to the mirror between front axle and the rear
cover/visor, whichever is the tallest axle
KERB WEIGHT: Is the total weight GROUND CLEARANCE: The gap

of the two-wheeler with 90% fuel between the ground to the bottom-
filled up, Lubricants, Battery, First most point on the motorcycle
Aid Kit

Engine
What is Engine?
Engine is the primary source of power for the motorcycle. Power is generated by combustion of air fuel
mixture. All engines made today are 4-stroke engines.
4 Stroke Engine Working
Key Terms:
1. Cubic Centimeters (cc): The total volume of air/fuel mixture an engine can draw in during one
complete
engine cycle; it is also known as engine displacement.
More cc means higher powered engine
2. Power: Power is the rate at which work is done. The output of an Engine is measured in several
units (kW, PS, HP)
1kW = 1.341 BHP
1BHP = 0.745 kW
1PS = 0.986 BHP
Higher power means better acceleration & top speed.
3. Torque: It gives the vehicle it’s pulling power from standstill. Maximum torque is achieved at a
lower rpm
Unit: Nm/Kg-m (1 Kg-m = 9.8 Nm)
Higher torque means greater pulling power.
4. Top Speed: It is the maximum speed at which the motorcycle can travel basis the engine
displacement, power & tyre size
Higher top speed for faster rides.
5. Fuel Tank Capacity: It is the maximum fuel in litres that can be stored in the motorcycle
Higher fuel tank capacity for lesser re-fueling stops.

6. Mileage: It is the maximum distance the motorcycle can travel in 1 litre of fuel. It is
measured in Km/litre or Miles/Gallon
Higher mileage, easy on pocket.
2-Valve and 4-Valve Engine

Two valve engines consist of only two valves operated by a single overhead camshaft (SOHC). The
largest valve of the two takes care of intake while the smaller valve is responsible for discharging the
exhaust gases. Thanks to the simple construction, they are simpler to manufacture, easy to maintain,
and hence the more cost-effective solution. The 4-valve technology has been built keeping in mind an
efficient combustion process. As each valve is service by its own intake or exhaust port, it provides
high intake and exhaust gas breathing efficiency. 4 valve engine valves are smaller and lighter as
compared to an equivalent 2 valve configuration.
This greatly enhances the high rpm breathing efficiency and thus results in more power and torque
than an equivalent 2 valve engine.
Innovations in Engine
To provide best performance at all speeds through more torque, efficiency and lower emissions,
Bajaj has created patented DTS-i Technology. Read more about it in Bajaj Technologies section or
click here.
Intelligent CDI
The Digital Capacitor Discharge Ignition continuously senses engine speeds, throttle inputs, engine
temperature and riding conditions to continuously and seamlessly provide optimum ignition
timings. Provides multiple benefits of a quick start, brisk pick-up, high power, high fuel efficiency
and low tail pipe emissions in a seamless manner to the rider.
It provides quick throttle response with dynamic performance.

Engine Cooling Systems
Engines get hot during operation and need to be regularly cooled for optimum performance
There are two types of engine cooling systems:
AIR COOLING
In Air Cooled Engines, cooling fins are added around the surface of the engine. It works by
increasing the surface area of the object to be cooled. Cool air can flow over the engine to help
dissipate the heat faster.
Better cooling cost effective and longer engine life.
LIQUID COOLING
The engine is surrounded by a water jacket in which coolant liquid circulates to cool the engine. It uses a
special compact and lightweight aluminum radiator and a body design that utilizes airflow for heat
dissipation. Additional fan cools the radiator when motorcycle is not in motion. Does not require heat-
dissipating fins.
Stable performance during long-distance, high-speed riding and touring.

The most common coolant is water. Its high heat capacity and low cost makes it a suitable heat-
transfer medium. It is usually used with additives, like corrosion inhibitors and antifreeze.
Antifreeze, a solution of a suitable organic chemical (most often ethylene glycol, diethylene glycol, or
propylene glycol) in water, is used when the water-based coolant must withstand temperatures
below 0 °C, or when its boiling point is required to be raised.
Coolant check intervals for bikes having liquid cooling are as below:
Dominar: Every 5000 kms
Pulsar RS 200: Every 5000 kms
Pulsar NS 200: Every 5000 kms
Gearbox
What is Gearbox?
Gearbox converts the rotational energy of the engine to a rotational speed appropriate for the wheels. It
varies the ratio between the engine speed and the rotational speed of the wheels to suit different riding
conditions. It helps the power produced by the engine to be smoothly transferred to the wheels.

Constant Mesh Gearbox
In a constant mesh gearbox, gears are in constant mesh with each other. Dog clutches are used for
shifting and selecting gears. It is widely used in most motorcycles
Constant Mesh Gearbox offers seamless and precise gearshifts for a pleasant riding
experience.
Drive Chain and Sprocket
Used to transmit the power form the gearbox to the rear wheel. Sprockets are mounted on the rear
wheel and on the output shaft of the gearbox. The drive chain forms a link between both (driver &
driven) sprockets and maintains a positive drive. Drive chain should be adjusted for optimum slack for
optimum power delivery and better efficiency.
The various types of drive trains available in two-wheelers are as below:
• Sprocket and chain

• Belt and pulley
• Propeller shaft type

Exhaust System
The to less harmful gases via catalytic converter and released in the atmosphere in addition to reduction
of noise by passing through the muffler or silencer. combustion gases from the engine are passed through
the exhaust system where the toxic emissions are converted
Innovation: ExhausTEC
To provide better low to mid-range torque, Bajaj Auto has created patented ExhausTEC Technology. Read
more about it in Bajaj Technology section or click here.

Clutch
What is clutch?
Clutch is a link between the engine and the transmission for power transfer. Clutch is used to engage and
disengage the power flow for easy gear shifting. Smoother the clutch functions, better the power transfer
will be. In a clutch, friction plays an important role. When a rotating frictional surface comes in contact
with a stationary frictional surface both the surface starts rotating as a single unit.
Wet Multi-Plate clutch construction
Wet clutch operates in oil. The engine oil provides cooling as well as lubrication between the clutch
mating parts. It increases power transmission capability in compact size.
• Actuating mechanism: These linkages carry the brake signal from the handlebar to disengage the
clutch
• Outer hub: It is geared to the crankshaft which rotates with the engine speed.
• Inner hub: It has inner gear teeth's driving transmissions input shaft.
• Steel Plate: This plate provides a clean surface for the friction plates to bind to when the clutch is
engaged
• Friction Plate: It helps to transmit the torque from the engine to the gear box
• Springs: Spring maintains pressure on the pressure plates keeping then in contact
• Oil: It helps to reduce the heat generated during engagement and disengagement of the clutch.

Slipper clutch
The purpose of a normal clutch is to transmits the engine power to rear the wheel. Whenever a rider
is riding the bike at high speed and downshifts rapidly in corners, the engine braking force causes
the rear wheel to lose traction or lock the wheel and the back-torque causes engine damage.
A slipper clutch inner hub and outer hub are designed with angled ramps. Since these ‘ramps’ are
angled, they facilitate sliding in the angular grooves created by the two consecutive ramps.
Whenever rider down shifts rapidly, sudden drop in power causes strain on the transmission side of
the clutch. This will cause the circular disc attached to the pressure plate of the clutch to rise, as the
engine is moving slower than the transmission, consequently letting the clutch plates to slip over
each other and smoothen out the jerks during downshift at high speed, till both the transmission
side and the engine side match in terms of rpm. This prevents the rear wheel from locking and losing
traction.
Chassis
What is chassis?
Chassis acts as the main building block for the motorcycle. All components are mounted on the
chassis. It should be strong enough to support all the systems. Chassis differ based on the type of
motorcycle

Single Cradle Frame
Single cradle is the simplest and most widely used frame in a motorcycle. It consists of two tubes,
main tube supporting the upper components and down tube to support the engine. The pivoted joint
supports the swing arm.
It is simple in construction and is low cost.
Example: CT 100 and Platina
Double Cradle Frame
Double cradle frame is an advancement of the single cradle frame. It is like single cradle frame in
construction, however here there are two down tubes for supporting the engine.
It is more rigid in construction, low cost and offers better load carrying capability.
Example : Pulsar 150, 180, 220, Avenger

Perimeter Frame
The thick, light and shiny "inverted tick" is the primary frame Perimeter frame are designed to
create the shortest path between the most stressed parts of the motorcycle for maximum stiffness
and stability. This reduced distance from the steering headstock and the swing arm reduces the
center of gravity, which provides better handling in the corners.
The entire USP of the frame is that it is strong and made from pressed metal and not welded. Which
means all the parts of the frame are connected in such a way that it all comes together as a single
piece of metal adding to its rigidity. Also, the design of the frame makes it one of a kind. In this
frame, the distance from the handle to the swingarm is at the shortest distance.
What this allows is for a shorter wheelbase without compromising on any part and hence
accordingly gives for a sharper handling characteristic to the bike. Also, the engine of the bike is held
on to the frame and is not supported below via a cradle making the frame a lot lighter. Add to that
there are also the twin beams that go from the handlebar to the swingarm making the frame a lot
stronger and agile. This gives the bike a better handling characteristic in a way that the bike will
always hold its line in a straight and cornering on it will be a total breeze.
Example: NS200 & RS200
Beam Type Perimeter Frame

The perimeter frame provides exceptional torsional rigidity and lateral strength. It is like a
perimeter frame, but it has new contoured stamp metal swing arm which adds on to the rigid
construction
The perimeter frame coupled with lower center of gravity gives the rider unmatched handling and
superior control at every corner.
It offers perfect blend of strength and handling.
Example: Dominar 400
Suspension
What is suspension?
Suspension is required to absorb the shocks from bumps & potholes on the road. Without a good
suspension system, the bike ride would be very uncomfortable. A good suspension system also
ensures better handling of the motorcycle.
The shock absorber consists of two components i.e. Spring and Damper. Both components have
different functions individually and behave differently but when assembled as one unit perform
shock absorption. The spring will keep on bouncing while the damper with remain jammed in one
position after absorbing the shock. When in tandem, the spring will bring back the damper to its
normal position.
Innovation: SNS Suspension

To provide better riding comfort, low cost and better load carrying capacity, Bajaj Auto has created
patented SNS Suspension Technology. Read more about it in Bajaj Technology section or click here.

Telescopic Front Suspension
Two forks are connected to handlebars and front wheels. The forks are large hydraulic shock
absorbers with internal coil springs. The top of the forks is connected to the motorcycle's frame
while the bottom of the forks is connected to the front wheel axle. The lower portion or fork sliders
slide up and down the fork tubes. The fork tubes must be mirror-smooth to seal the fork oil inside
the fork. Suspension travel is tuned for comfort and absorbs all bumps effectively. The suspension
travel varies for different motorcycles, for example: Sport motorcycle and Adventure motorcycle
will have different travel.
Suspension travel helps to soak in bumps with ease.
Upside Down Forks (USD)
"Upside-down" (USD) forks, also known as inverted forks, are installed inverted compared to
conventional telescopic forks. The slider bodies are at the top, fixed in the triple clamps, and the
stanchion tubes are at the bottom, fixed to the axle. It decreases the unsprang weight of the
motorcycle and increases torsional stiffness.
It improves handling.

Swing Arm with Shock Absorbers
The rear suspension has a lightweight single-coil spring and a damper. Shock absorber is supported
between the swing arm and the frame. It is typically a conventional type of suspension system. The
damper absorbs the road shock and the spring ensures return action of the damper.
It hence ensures comfortable commuting for both rider and pillion even on the uneven roads.
Single Spring Shock Absorber
Main aim of the suspension is to dampen the road vibration. As the bike comes in contact with
bumps and potholes the springs compress and regains its original shape in certain time. Spring will
keep on bouncing unless any external device is used to soak these spring vibrations. To control the
vibrations damping oil is used with piston. They are packed in body or tube. Whenever a bike runs
on bump piston moves inside the tube that is filled with oil. The spring compresses and push the
piston. As the piston moves, the oil is forced through tiny holes and valves within the piston,
precisely controlling the amount of resistance to movement. The tube assembly is placed between
the spring.
It dampens the road shocks and has a lower buying cost.

Nitrox Suspension
Nitrox suspension consists of a separate canister containing pressurized nitrogen gas. The
pressurised gas maintains pressure on fluid to prevent the foaming inside the shock absorber
It has a longer life than normal suspension and dampens shocks better.
Nitrox Mono Suspension
Normally, the suspension on motorcycles are spring absorbed and hydraulically damped. While this
has worked very well over time, riders demand more ride comfort. A variable rate suspension spring
does a good job of absorbing all road irregularities, it is the hydraulic damping which has some
limitations in the initial damping action and which it is not capable of catering to.
This is primarily due to the presence of a small amount of air in the hydraulic damper, which causes
cavitation and impedes a smooth hydraulic damping action. In a Nitrox setup, Nitrogen gas under
pressure co-exists in a chamber next to the oil, thus preventing any presence of air in oil and
preventing cavitation.
The initial damping action is thus catered to effectively and the net result is a very smooth ride,
especially over small undulations. As the Nitrogen gas molecule is large, it does not leak easily and is
retained in the damping system for a long time.
By virtue of Nitrogen being stored in a separate external canister, it gets cooled by ambient air and
thus leads to a highly efficient and consistent damping action over extended period of usage and any
road surfaces.
Suspension tuned to sport or comfort thus, providing invincible balance with super comfort.

Brakes
Brakes are used to bring the moving motorcycle to a halt. Brakes use frictional forces to stop the wheels.
Advancement in Braking Technology
Brakes are a vital component of any automobile and are as important as performance from an engine.
With ever increasing need to draw out maximum performance from the engine, the power output has
kept on increasing. And to compliment the power output and keep the rider and pillion safe at high
speeds, the braking systems have also evolved over time. It all started with drum brakes and now have
moved to ABS.
In this session, let’s get a clear understanding on various braking systems and their benefits. We will
discuss the following braking systems:
• Drum Brakes
• Disc Brakes
• Petal Disc Brakes
• Single channel ABS
• Twin channel ABS

Drum Brakes
Round revolving drum are attached to the wheels and two brake shoes that expand within the
round drum when brakes are applied.
It is economical to maintain.
Disc Brakes
Consists of brake pads, disc plate and a caliper assembly. The pads press against the disc and reduce
the speed of the wheel which helps in preventing accidents.
Quick to stop. Enhanced braking efficiency.
Petal Disc Brake

A notch above compared to conventional disc brakes. Construction is similar to conventional disc.
The only difference is the petal shape of the disc plate.
Advantages:
• Lesser weight hence less unsprang mass for better handling

• Cut petals help in better heat dissipation for efficient braking

The ‘Wave’ design of the petal disc facilitates the air flow through the caliper slot and assist in
cooling of the brake pads which avoid Brake Pulsation. Also braking generates a lot of heat energy
which have to be dissipated quickly in order to avoid damages to the disc. Therefore, it increases
surface area required to get more amount of air in contact with the disc during heavy and longer
braking. It also very helpful in removing the glazed formed when the brake pads material becomes
very hot and reduces the brake efficiency drastically.
So, are petal disc brakes better than the conventional disc brakes?
Yes! A notch above. But both have its own advantages when it comes to applications. In a
conventional motorcycle, to keep the costs low and not compromise on braking efficiency, the
conventional disc does the job. For spirited riding and handling, where unspring mass plays a big
role, petal disc makes better sense.
Anti-Skid Braking
A feature that distributes braking force between front and rear wheel resulting in quick stopping
without wheels getting locked. Brake pressure is applied to the front wheel automatically while only
the rear brake pedal is pressed.

Disc Brake with Single Channel ABS
In normal braking condition, disc brake stops the bike efficiently. But during emergency braking
when a rider applies the brake to stop the bike, the wheels get locked resulting in skidding.
The Bajaj Disc brake with Single channel ABS technology with its key component like ECU
continuously monitors the wheel speed and prevents the front wheel from locking during heavy
braking situation. Thus, allowing the rider to maintain control and take a turn without skidding.
Disc Brake with Twin-Channel ABS

In a bike with the single channel ABS, only the front wheels are provided with ABS technology.
During the emergency braking situation front vehicle is prevented from getting lock but the rear
wheel has a tendency of getting lock.
The Bajaj Disc brake with Twin-channel ABS technology with its key component like ECU
continuously monitors both the wheel speed and prevents the wheels from locking during heavy
braking situation. Thus, allowing the rider to maintain control and take a turn or stop without
skidding. The bike with the Twin-channel ABS technology has lesser stopping distance than the bike
with Single channel ABS.
ABS Functioning

Electricals
Battery
Battery provides electric current to bike’s various systems like starter motor, lights, horn etc. Battery 12v
- 7Ah
Alternator
Alternator is driven by the engine. Device that charges the battery by generating electric current and is
also used to power all the electricals in a motorcycle
Starter Motor
Motor is used to start the engine. It draws current from the battery
Offers enhanced convenience of starting with a touch of a button.

Spark Plug
Nickel Tipped Spark Plugs: Sometimes referred to as "standard" or "normal", copper spark plugs
use a nickel-alloy coating for the electrode. Only the inner core itself is copper. This is because
copper is a soft metal that would melt almost instantly if subject to the extreme heat that outer
spark plug areas endure. Because of the construction of these types of plugs, we’ll refer to them as
“copper/nickel” for the purposes of this article. It’s interesting to note that most types of spark plugs
use cores made of copper due to its ability to conduct electricity well. Copper/nickel spark plugs are
lower in cost and generally have a shorter lifespan – especially if fitted to modern vehicles with
high-energy distributor-less ignition systems or coil-on-plug ignition systems. However, there are
cases when copper/nickel plugs are advantageous. Because copper delivers the best spark under
the adverse conditions generated by turbochargers or higher compression ratios, some
manufacturers of high-performing late-model vehicles design their engines to use copper/nickel
plugs as original equipment. Additionally, copper/nickel plugs are best suited to engines built before
high-energy distributor ignition systems became common in the 1970s.
Halogen Headlamps
Halogen bulbs used halogen elements such as iodine and bromine inside the bulb instead of inert
gasses like conventional bulbs did. This was another big leap forward, because halogen gas and
tungsten filaments combine to produce a chemical reaction called the “halogen cycle”. The main
benefit of this was evaporated tungsten was re-deposited on the filament instead of blackening the
glass part of the bulb. Filaments lasted a lot longer, and they stayed bright over time because the
blackening effect didn’t occur.

For this halogen cycle reaction to take place, bulbs must operate at higher temperatures. Thus,
halogen bulbs are made of fused quartz glass which has a very high melting point and much higher
tensile strength. Also known as quartz-halogen lights, the higher temperatures these bulbs reach
allows them to produce more light from the same amount of power.
Key Highlights:
• Conventional technology
• Consumes more battery power
• Sufficient illumination with yellowish shade
• Bulky in construction
• Halogens have limited life
LED Headlamps
LED – Light-emitting diode (LED) is a two-lead semiconductor – a material that releases photons of
light when charge is applied. When a suitable voltage is applied to the leads, electrons can
recombine with electron holes within the device, releasing energy in the form of photons (light). The
colour of the light (corresponding to the energy of the photon) is determined by the energy band
gap of the semiconductor.

Benefits:
• LEDs use only 50% less electricity than conventional incandescent lamps and have a far
greater service life
• Faster illumination compared to conventional lamps thus reducing reaction time for trailing
traffic (in case of LED tail lamps)
• Light produced is very similar to sunlight and is gentle to the eyes
• Particularly in daylight, the use of LED DRLs ensure good visibility for a fraction of the output
of the entire lighting system
Depending on the model, LEDs can be used as daytime running lights, brake lights, indicator lights
and headlights. For headlights, LEDs are equipped with reflectors or projectors.
Key Highlights:
• Modern technology
• Consumes less battery power
• Brighter illumination with daylight like shade
• Compact and robust in construction
• LEDs are long lasting
Projector Headlamp
Uses a projector lens in front of a Halogen or LED bulb. The lens acts as a magnifying glass to
increase brightness of light beam. Helps the beam focus in the throw of light.
Advantages:
• Focused illumination for enhanced visibility

Instrument Cluster
Analogue
Digital

BAJAJ
TECHNOLOGIES
Bajaj Patented Technologies
We at Bajaj Auto Ltd dedicate ourselves to creating new technologies incorporated in our products
that deliver power with fuel efficiency, continually delighting end users. Self-reliance in all aspects
BAJAJ TECHNOLOGIES
lead to technological breakthroughs without compromises and at an affordable cost.
Here are the key patented technologies which make Bajaj motorcycles the best.
Twin Spark DTS-i Technology
Bajaj’s patented technology, DTS-i - stands for Digital Twin Spark Ignition. This essentially uses 2
spark plugs in the cylinder head coupled with a digital ignition system to augment & exploit lean
burn characteristics for faster combustion. Both the spark plugs are strategically positioned to burn
the complete mixture.
DTS-i provides more torque, reduced tail pipe emissions and improved mileage.
Let’s consider an example
You have two stacks of leaves. You set fire on the first stack from just one side. On the second stack,
you set the fire from two sides. Which of the two stacks will burn quicker?
The dried leaves are burnt faster using 2 matchsticks at appropriate places. Bajaj patented DTS-i
technology also works on the similar principle.

The DTS-i engine burns the mixture 26% faster than the single spark engine. The ignition timing is
controlled by Intelligent CDI unit which monitor the engine speed, temperature and throttle
position. The firing of the spark plug is controlled at different speed so that air-fuel mixture burns
optimally.
BAJAJ TECHNOLOGIES
Triple Spark DTS-i Technology
In the Bajaj DTS-i (Digital Triple Spark Ignition) engine we have three spark plugs to ignite the air-
fuel mixture in the combustion chamber. The centre positioned spark plug is called master plug and
other spark plug positioned on the side are called slave plug are strategically positioned to burn the
complete mixture. World’s 1st Triple Spark 4-Valve Engine. 4-valve head ensures that the machine
gulps in huge quantities of air and 3 spark plugs burn all the charge just as quickly.
It delivers high power and torque with better fuel efficiency.
Let’s get back to the stack of leaves example. Now if we have a third stack which set on fire from
three directions, which of the three stacks would burn the fastest?
The leaves are burnt faster by using three matchsticks at appropriate places. Triple Spark DTS-i
works on similar principle.
The DTS-i engine burns the mixture 27% faster than the Digital Twin Spark Ignition engine
technology. The ignition timing is controlled by Intelligent CDI unit which monitor the engine speed,
temperature and throttle position. The firing of the spark plug is controlled at different speed so that
air-fuel mixture burns optimally.

ExhausTEC
BAJAJ TECHNOLOGIES
T.E.C in ExhausTEC stands for Torque Expansion Chamber - a tuned box which functions as a
resonator which is optimally and unobtrusively placed in the exhaust system of the vehicle. It
enables the engine to produce more torque in the low to mid-range RPMs of the engine.
During low RPM the engine is not able to produce enough vacuum to suck in the air-fuel mixture
inside the combustion chamber. Due to which the engine is unable to produce enough power for the
bike. The ExhausTEC small resonator is fitted on the header pipe of the exhaust. It creates vacuum at
the exhaust valve which sucks in the more air-fuel mixture when the inlet valve opens and at the
same time as the air-fuel mixture enters the combustion chamber it also pushes out the exhaust
gases.
It provides better low to mid-range torque for enhanced performance characteristics.

SNS Suspension
BAJAJ TECHNOLOGIES
SNS stands for Spring-in-Spring, patented by Bajaj Auto.
An engineering break through that utilizes 2 co-axial springs mounted on a shock absorber at the
rear in a twin shock set up that helps in delivering a comfortable ride on any terrain. Internal spring
is used to absorbs minor bumps and support the load while the external spring absorb bigger road
bumps. It combines the benefits of long travel suspension and ability to quickly react to varied road
surfaces especially for the utility range of motorcycles.
It provides better riding comfort, low cost and better load carrying capacity.

BS6

BS6
BS6 stands for Bharat Stage 6 emission norms. BS6 is implemented by Govt. of India to regulate the
pollution emitted by vehicles. Compared to BS4, BS6 emission standards are stricter. BS6-compliant
two-wheelers limit the emission of three gases – Carbon Monoxide (CO), Hydrocarbon (HC) and
BS6
Nitrogen Oxide (NOx). Permissible levels of CO reduced from 1.970gm/km to 1.0gm/km, of NOx
reduced from 0.20gm/km to 0.06gm/km and of HC reduced from 0.20gm/km to 0.06gm/km. With
the addition of EI and FI technology, the engine has become smoother. Performance figures largely
remain unaltered. Bajaj Auto has introduced a unique Electronic Injection (EI) system on bikes
under 125 cc while the High-Performance motorcycles come equipped with the Fuel injection (FI)
system. Across all the motorcycle range, there has been an enhancement in the exhaust system to
help meet the new emission norms.
Electronic Injection
‘EI’ is the new fuel system designed in-house by state-of-the-art Bajaj R&D along with leading
component partners. Specifically designed for Mileage segment bikes, less than 125cc.
Benefits of ‘EI’:
• Engine requires low maintenance

• Makes the bike run smoother
• Ensures that you continue to enjoy great mileage while ensuring compliance to new BS6
emission norms
Fuel Injection
‘FI’ system is an electronically controlled system in which the injector is used to input the fuel into
the combustion chamber. This is introduced in the High-Performance Bajaj motorcycles
Benefits of ‘FI’:
• Smoother power delivery

• Refined performance
• Feather-touch start
• Optimum fuel efficiency

FAQs
1. What will be the impact of the BS6 regulation on the overall cost of the motorcycle?
In order to achieve the BS6 emission standards, upgradation has been made to the fuel
system and catalytic converter. Bajaj Auto has introduced a unique Electronic Injection (EI)
BS6
system on bikes under 125 cc while the High-Performance motorcycles come equipped with
the Fuel injection (FI) system. There is a cost impact of ~10-15% in <125cc range and ~5-
10% in >150cc range of motorcycles.
2. What are the benefits of Electronic injection system?

The benefits are:
• Unique technology, designed in-house at Bajaj Auto
• Makes the engine run smooth
• Easy to maintain
• Delivers the same great mileage of Bajaj motorcycles
3. What are the benefits of Fuel injection system?

The benefits are:
• Smoother power delivery
• Refined performance
• Feather-touch start
• Optimum fuel efficiency
4. How does EI compare with FI?
EI is a unique fuel system developed specially for bikes under 125 cc. EI is easy to maintain
anywhere in the country, even for a local mechanic. EI technology also makes the engine run
smooth and continues to deliver the great mileage of the Bajaj motorcycles.
5. Can I run BS4 engine with BS6 fuel?

Yes. a BS4-compliant two-wheeler can run on BS6 fuel without any issues.
6. Can I run BS6 engine with BS4 fuel?

Yes. While a BS6 vehicle can run on BS4 fuel.
7. What will happen to BS4 motorcycles after 1st April 2020?

The Ministry of Road Transport and Highways (MoRTH) has clarified that currently
registered BS4 vehicles will be allowed to run for their registration period. No new BS4
vehicles will be manufactured or registered by the RTO starting 1st April 2020.
8. Can I sell my BS4 bike after March 2020?

Yes, any BS4 vehicle owner will be able to sell his/her vehicle as long as it is within the
registration period.

9. Will I be able to buy new BS4 vehicle post March 2020?
No. The Ministry of Road Transport and Highways (MoRTH) has mandated that all
manufacturers should manufacture, sell and register only BS6 vehicles from 1 April 2020.
BS6
Second-hand BS4 vehicles can be bought and registered.
10. What’s next after BS6?

Currently, there are no new emission norms been set by the Government of India.
11. How is Bajaj Auto ready for BS6?

Bajaj Auto has already launched all BS6 compliant motorcycles.
12. What is the mileage difference between BS4 and BS6 engine?
Bajaj motorcycles has always been known for delivering the best mileage across segments.
With the introduction of EI and FI, we continue to deliver so.
13. Why should one buy a BS4-compliant motorcycle when a BS6-compliant motorcycle is
available for sale?
BS6 & BS4 are simply emission standards. So, any vehicle you buy, will have a validity of 15
years. And, BS6 motorcycle will be costlier than BS4 vehicle by Rs. 7,000 to Rs. 12,000.
14. Don’t you think the resale value of BS4 vehicle will be lesser?
The resale value of any motorcycle is dependent on model year and prevailing cost of
motorcycle. Due to BS6 introduction, cost of new motorcycle will increase, but since there is
no significant change in performance between BS4 and BS6 motorcycle, both might fetch the
same resale value. Fuel emission norms won’t matter much in the resale value.

SALES PROCESS

Personal Grooming
It is well said that “First impression is the last impression”. It holds even more relevance for a sales
SALES PROCESS
executive.
A Sales Executive needs to interact with multiple customers on a regular basis. It hence become
important for you to groom yourself to create a lasting impression on the customers. Before moving
on to the Bajaj Sales Process, let’s look at some tips and tricks for personal grooming and personality
development.

Bajaj Sales Process
STAGES OF SALE
SALES PROCESS
1. Pre-Sales
2. Selling
3. Post-Sales
Pre-Sales
Lead Generation
1. Tele-in 7. DMS harvesting
2. Walk-in 8. Referrals
3. Web-in 9. Activation events
4. Cold calling: 10. Enquiry Tracking Card:
5. Visits
The key step in case of generating leads through customer enquiries in the form of Tele-in, Walk-in and
Web-in is to establish contact at the earliest. Quick responsiveness from the staff impresses the customers
and creates a positive image in the mind of customers. It is equally important to capture the contact details
and follow up with the customer to convert the lead into successful sales.
It is also essential to do preliminary research about the customer cold calling or visiting them. A
background research using DMS can help facilitate communication and render successful conversion.
Selling: 7 Step Sales Process

Meet and Greet
WHAT IS IT?
SALES PROCESS
First contact with customer at the showroom. It is important to make an impact on the customer at
the very first time
THINGS TO DO
✓ Namaste with folded hands

✓ Wish everyone accompanying the customer
✓ Send contact details via SMS or WhatsApp
✓ Offer refreshments at the table
✓ Give a brief introduction about Bajaj and few facts about the brand
Need Assessment
WHAT IS IT?
A customer need assessment uncovers the precise needs of customers. It helps match product USPs to suit
customer’s needs.
THINGS TO DO
✓ Ideally done at discussion table
✓ Seek permission to ask a series of questions
✓ Ask questions to uncover customer needs
✓ Summarise customer needs at end of discussion
✓ Pitch a suitable product that matches customer needs
SPACER Model
Ask your customers what is important to them?
SPACER is a part of proper fact finding. The answers you will get will have several implications:
✓ Will get the customer thinking of what they need the new motorcycle for?
✓ Will help the Sales Executive to match the customers wants and needs

The facts found can be used in the product demo and test drive to sell a new vehicle.
Irrespective of what the customer says, the Sales Executive should display the vehicle on all 6 qualities
but add special emphasis on the qualities desired by the customer
SALES PROCESS
Asking the right question is at the heart of effective communications and information exchange. By
using the right questions in a situation, you can improve a whole range of communications skills and
understand customer needs thoroughly.
4 Step Demo
WHAT IS IT?
Conduct a thorough 4-step product demo highlighting the unique selling points (USPs) and mentioning
benefits. The demo is done along with the customer at each step.
THINGS TO DO
✓ Start with a brief introduction of the brand and motorcycle
✓ Customize the demo as per customer convenience
✓ Map customer needs with feature benefits
✓ Offer a test ride of the motorcycle after the product demonstration
4-Step demo requires Sales Executives to present the bike to the customer from four positions and
highlight features as mentioned below:

Test Ride
CHECKLIST
SALES PROCESS
Executives must ensure the following while preparing for test ride:
✓ Use only designated test ride motorcycles

✓ Check customer’s license and always carry yours!
✓ Motorcycle to be in a neat and clean condition
✓ Check the fuel level, tyre pressure
✓ Check the normal functioning of all the controls on the test ride motorcycle
OFFER FOR TEST RIDE:
✓ Offer test ride to all customers

✓ Best after step 4 of the product demo
✓ A pre-defined route to be selected as per requirements below:
✓ Total ride, minimum 5 kms duration
✓ Ask the customer to wear safety helmet

POINTS TO NOTE
SALES PROCESS
Sales Closure
WHAT IS IT?
It is that phase of the sales process, when the deal is almost final with all decisions made and the
customer is ready for purchase.
THINGS TO DO
✓ Provide quotation using the standard format
✓ Follow up with customer
✓ Resolve objections, if any
✓ Assess the needs for finance and insurance and make suggestions
✓ Confirm with customer - model, colour & price
✓ Ask customer preference for delivery date
✓ List documents required & get customer details
CLOSING TECNIQUES
Sales closure can be facilitated by using some tricks. Sales Executives may use some of the tricks
mentioned below:
1. “Sir, so when do you want the bike to be delivered?”

2. “Would you prefer the delivery on Tuesday or Wednesday?”
3. “What do you think about the offer?”

4. “If I promise to get your desired colour delivered by Tomorrow evening, will you be ready to sign
the contract now?”
5. “According to the company’s pricing policy we adjust the prices in April, so I would suggest you buy
not later than March”
SALES PROCESS
6. “I can appreciate this is a tough decision - what normally works is to write down a list of all the pros
and cons - two separate columns - and then we can both see clearly if overall it's the right thing to
do...”
7. “I understand that you prefer the Pulsar 180 over the 150 variant but the difference in price is a
worry. However, with a small increase of only Rs. 400 in the EMI it can be yours right now”
REMEMBER
• The decision to go for the purchase should come from within the customer
• Never over-pressurize the customer into making the decision
• Being a high-value decision, the customer has the right to think twice before booking the order
Vehicle Delivery
WHAT IS IT?
The day on which the vehicle is delivered to the customer. All the preparations that are required to be done
before the actual handover of the vehicle to the customer.

SALES PROCESS
Post Sales
Out of the 100 customers that enquire at a showroom, 65 people are from satisfied customer referrals.
This shows the importance of delighting every customer as almost 65% of total business is generated
from referrals alone. One dissatisfied customer can create a loss of a complete chain of referrals. It is
important that Bajaj Auto create customers for life. While an existent customer comes to the showroom
because he genuinely likes the service and knows that the people care.
It is, hence, important to follow with the customers for following reasons:
✓ HIGHER REPURCHASES AND LOYALTY

Strong relationship means that your customers will come back and make repurchases.
✓ IT IS CHEAPER TO RETAIN CUSTOMERS THAN GET A NEW ONES

The statistic speaks clearly: it is more affordable to retain your old customers than look for new
ones.
✓ BUILD RELATIONSHIP
Your ongoing support and attention will help you to build a long-term relationship with your
customers.
What is the real value of a customer?

One satisfied customer not only purchases a bike but also generates revenue for the company in terms of
purchasing and renewing insurance, the workshop earns revenue every time the customer sends his bike
for service and repairs. Also, a satisfied customer will look forward to upgrading to another Bajaj
motorcycle after a few years.
THINGS TO DO
✓ Send SMS/e-mail to the customer congratulating on the purchase
✓ Call the customer to discuss about the overall satisfaction
✓ Also enquire regarding the performance of the bike
✓ Address concerns if any
✓ Seek feedback on the overall sales experience and any suggestions and thank the customer

FINANCE AND
EXCHANGE
Finance
What is Finance Scheme?

In 2W Finance, Finance scheme is a loan offer to the customer which defines parameter like down
payment, Rate of Interest and various other charges and EMI amount. This varies with geography,
customer profile and model of the vehicle which the financier provides in a tabular form known as
scheme chart.
Key Terms
1. On-road Price - The price calculated as the ex-showroom price + local taxes.
2. Loan Amount - This is the principal amount that the financier is ready to fund.
This figure depends on customer’s income level and the model that he intends to buy.
3. Loan to Value - Percentage of On-Road Price to be financed.
4. Margin Money - It is calculated as, Value of the Motorcycle – Loan Amount. This has to be paid by
customer at the start of scheme
5. Down Payment - It refers to Margin money and other finance charges like processing fee, stamp
duty etc. It is to be paid by customer at the start of the scheme.
6. Tenure - This represents the length of the financing arrangement, usually expressed in months.
This is also called as number of installments.
7. Flat rate of interest - This is the Simple Interest Rate annualized on the Principle amount.
8. Rate of interest - The rate of interest charged on the principle, when calculated on a reducing
balance basis is known as the IRR, which is a more accurate method to calculate EMI. This is also
called as reducing balance method.
9. Period of payments - Represents the frequency of payment that customer will do to financer to
repay the principle and interest amount over the tenure. The period options are monthly,
quarterly or customized as per mutual agreement.
Document Checklist

Post Approval documents
✓ PDC (Post Dated Cheques) or ECS approval
✓ Agreement Kit from Finance company

✓ Motorcycle Invoice
✓ Insurance Papers
✓ Registration documents
EMI Calculation
EMI depends on 3 things:
1. Tenure
2. Interest rate
3. Loan Amount
Insurance
What it is?
It is a contract between the motorcycle owner and the insurance company. The owner agrees to pay the
premium and the insurance company agrees to pay their losses as defined in the policy. Insurance ensures
promise of compensation for any potential future losses.

Benefits of Inhouse Insurance
✓ Near Cashless Claim
✓ Hassle Free Claim Settlement

✓ Quality Repairs
✓ Transparent Claim Settlement
✓ Zero Depreciation
Exchange
Exchange is a high potential sales channel. Any 2+ year old vehicle user is a potential exchange prospect.
Every enquiry can be an exchange enquiry. In fact, with the usage of best practices approximately 40% of
the total volume of sales can come from Exchange.
Importance of Exchange
Benefit to dealership
✓ Contributes to sales of new vehicles

✓ Revenue from selling of exchange vehicles in open market
✓ Retention of Customer
✓ Additional line of Business
Benefit to customer
✓ One stop solution

✓ Gives financial edge to customer with respect to down-payment

POWERSHIFT

Powershift
POWERSHIFT
PowerShift is a dedicated dealer manpower development initiative by Bajaj Auto. It focuses on good
manpower management, motivation and retention for higher sales and improved customer satisfaction.
Learning Management System (LMS)
With a widespread of dealerships across the country, it’s is a challenge to reach out to every new
employee joining at the dealership and import training at the earliest. This is a pitfall currently in the
sales network and we have worked towards it. To reach out to every new joinee at the dealership, the
LMS will be used. The platform will have self-learning online courses to be undertaken by the new
joinee at Pre and Post classroom intervention stages as prescribed. This will help the employees to
understand the key essentials to kick start their journey in sales.

Key attributes of the powershift LMS are as below:
• Quick dissemination of training material to upskill manpower and kickstart career in sales
• Role specific curriculum for every role holder
• Provide flexibility to the learner
POWERSHIFT
• Makes training more engaging and effective
The LMS is a comprehensive solution to all the training needs at the dealership – from nomination to
sales performance tracking.
• Online Learning: All role holders are mapped to a set curriculum. The curriculum has been
divided into three levels. The courses available in the LMS are all online courses and the levels are
differentiated with the depth of knowledge covered and the level of interactivity.
• Tracking of Knowledge Gain Through Scoring: All WBTs will have a poet test. The score for the
same will be recorded in the LMS to track the learner’s progress.
• Nomination of Employees for Classroom Training: Every employee when is eligible for the
classroom training, the HR and the Admin from Bajaj will be notified. The process for nomination
to be followed rigorously to ensure the optimization of resources.
• On-Going Quiz for Constant Learning: An ongoing app-based quiz will be rolled out for all role-
holders to check learning retention and the results of the same shall be available on the LMS for
quick review
LMS can be accessed by visiting www.bajajpowershift.com or scanning the QR code below. Login details
would be sent to sales executives on their registered phone numbers.
Scan the code to visit LMS portal


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1 | E-Sales Guide

These words of our founder have always guided Bajaj Auto.

All the best!

BAJAJ AUTO: THE WORLD’S FAVOURITE INDIAN

Key Highlights Brands Timeline

PRODUCT LINE: MC BU PRODUCT PORTFOLIO

BAJAJ PATENTED TECHNOLOGIES

FINANCE AND EXCHANGE

3 | E-Sales Guide NEXT

CT 100 CT 110 CT 110X

Platina 100 Platina 110 ES

Avenger 160 Street Avenger 220 Cruise

Dominar 250 Dominar 400

4 | E-Sales Guide BACK NEXT

Pulsar 125 Pulsar 150 Pulsar 180

Pulsar 250 F Pulsar 250 N

Pulsar NS 125 Pulsar NS 160 Pulsar NS 200

5 | E-Sales Guide BACK NEXT

Basic Components Basic Terminology Engine

Gearbox Exhaust System Clutch

Chassis Suspension Brakes

Electricals Instrument Cluster

6 | E-Sales Guide BACK NEXT

Twin Spark DTS-i Triple Spark DTS-i ExhausTEC

Electronic Injection Fuel Injection FAQs

7 | E-Sales Guide BACK NEXT

Personal Grooming Pre-Sales Sales Process

FINANCE AND EXCHANGE

Finance Insurance Exchange

8 | E-Sales Guide BACK

11 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS

• The world’s leading motorcycle manufacturer

12 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS

Commuter Segment (M)

M1: Entry M2: Value M3: Premium

Platina 100 Platina 110 ES/ CT 110X Pulsar 125

Sports Segment (S)

Avenger Cruise 220/Street 160 Dominar 400/250

Pulsar: 250/NS200/NS160/180/150 Pulsar RS200

16 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS

Your CT is now BS 6 Compliant!

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• Fuel Gauge • Thick padded seat with Rexine fabric

STEP 2: EXHAUST-SIDE VIEW STEP 3: TAIL LAMP VIEW

18 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS

ENGINE OIL Reduces total cost of

GROUND Clears humps and

2 Step Adjustable 5 Step Adjustable

3.00x17, Regular 2.75x18, Regular 3.0x17, Regular Wide Tyres for

Added protection for

19 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS

20 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS

• LED DRL • Thick padded seat with Rexine fabric

STEP 2: EXHAUST-SIDE VIEW STEP 3: TAIL LAMP VIEW

21 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS

22 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS

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• LED headlamp • Thick padded seat

STEP 2: EXHAUST-SIDE VIEW STEP 3: TAIL LAMP VIEW

24 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS

SERVICE Saves time and frequent

ENGINE OIL Reduces total cost of

25 | E-Sales Guide CLICK HERE TO GO BACK TO CONTENTS