RALPH JAMES L.

LO BSA 1

Activity 2: REFLECTION PAPER

The movie "The Founder" showcases the entrepreneurial vision of Ray Kroc and the operational
excellence of the McDonald brothers, both of which were instrumental in McDonald's rise to the top of
the fast-food chain. The McDonald brothers, Richard and Maurice (Dick and Mac), invented a highly
effective and standardized method for cooking and serving food. Their "Speedee Service System" was
developed with an emphasis on efficiency and consistency in food preparation. To do this, the menu had
to be made simpler, and every product had to be identical regardless of location.

Another one is franchising. The brilliance of Ray Kroc was realising the possibilities of the
McDonald's franchise. He provided franchise opportunities to prospective business owners, enabling
them to imitate the McDonald brothers' successful business model. This made it possible for the brand
to develop and thrive quickly.

Focusing on real estate was one of the main techniques that helped McDonald's become
extremely profitable. Kroc understood that owning the real estate on which the franchise restaurants
were built would guarantee a consistent flow of rental money. McDonald's frequently bought desirable
locations and leased them to franchisees, generating large profits for the company.

McDonald's made significant marketing and branding investments. The development of iconic
mascots like Ronald McDonald, snappy catchphrases like "I'm Lovin' It," and creative advertising
campaigns all contributed to the global recognition of McDonald's.

The McDonald's menu was relatively constrained when it first launched, but as time went on, new
things were added to accommodate a larger range of tastes and preferences. With the use of this menu
diversification plan, McDonald's was able to draw in more customers.

McDonald's continually made improvements to both its menu and business practices. For
instance, the invention of the Drive-Thru concept and the introduction of the Big Mac were crucial in
luring and keeping customers. While keeping its basic identity and standards, McDonald's expanded
abroad, customizing its menu to suit local tastes and preferences. As a result, McDonald's now has a
presence in more than 100 nations and has a truly worldwide brand.

McDonald's placed a high priority on maintaining quality control and guaranteeing uniformity
across all franchise sites. The business put in place stringent quality standards and trained franchisees
to uphold them. Together, these strategies helped McDonald's rule the fast food sector and grow into the
global giant it is today.