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ENT PS Unit8 Lesson6 Final
ENT PS Unit8 Lesson6 Final
Lesson 6
Product Packaging
Entrepreneurship
Senior High School Applied - Academic
How does product
packaging play an
essential role in the sales
performance of any
business?
8
Elements of Product Packaging
1. Visual elements
During the process of package designing, it
must be remembered that consumers assess
product packaging in their own different ways.
One major component of this element is
graphics, which include image layout and
typography.
ENGAGE EXPLORE EXPLAIN EXTEND EVALUATE 9
Remember
10
Elements of Product Packaging
2. Color combinations
Color is a key element of design because it is
an important consideration in brand
awareness and recognition. An excellent color
combination has the ability to make a product
stand out from the competition.
3. Informational elements
The inclusion of necessary product information
is also important in product packaging. This
has to be communicated to the consumers to
help them in making the right purchase
decision.
1. Protection
One of the main reasons why a product is
always wrapped or bottled is to protect it from
external and environmental factors. Packaging
performs a big role, most especially in the
logistics aspect.
3. Convenience
Part of the normal operations of a business is
to store, transport, and distribute its products
to the end consumers.
4. Security
A product that is sealed perfectly has higher
chances of being bought by a consumer. To
make sure that products are stored in
excellent condition, packaging must be taken
into consideration.
1. Brand recognition
The proper combination of color themes and
well-designed graphics in product packaging is
deemed to be effective in keeping a product in
the limelight.
2. Product Identification
Sticking to packaging that represents the main
colors of a brand will help the customers
identify the product when shopping at their
favorite store.
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Wrap Up
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Wrap Up
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Bibliography
Calder, Bobby J., and Steven Dupuis. “Packaging and Brand Design.” Wiley International
Encyclopedia of Marketing, 2010. https://doi.org/10.1002/9781444316568.wiem04024.
Koh, S. C. L., and Stuart Maguire. Information and Communication Technologies Management
in Turbulent Business Environments. Hershey, PA: Information Science Reference, 2009.
Longenecker, Justin G., and Carlos W. Moore. Small Business Management: An Entrepreneurial
Emphasis. Cincinnati: College Division, South-Western Publishing, 1991.
Rundh, Bo. “The Multi‐Faceted Dimension of Packaging.” British Food Journal 107, no. 9
(2005): 670–84. https://doi.org/10.1108/00070700510615053.
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