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Top 30 Highest Paid

Instagram Influencers:
The Richest Social Media
Stars In 2024
 Cyrus Nambakhsh ­  December 16, 2023 ­  Influencer Marketing

Page Contents
How to find the best influencer to promote your brand?
Ainfluencer: The Best Influencer Marketing Platform
Ainfluencer for Brands or Businesses
Good News for Influencers: Boost Your Income from Instagram
15 Mega Instagram influencers (Celebrities) who make millions
1. Cristiano Ronaldo (@cristiano)
2. Lionel Messi (@leomessi)
3. Selena Gomez (@selenagomez)
4. Kylie Jenner (@kyliejenner)
5. Dwayne Johnson (@therock)
6. Kim Kardashian (@kimkardashian)
7. Ariana Grande (@arianagrande)
8. Beyoncé Knowles (@beyonce)
9. Khloe Kardashian (@khloekardashian)
10. Justin Bieber (@justinbieber)
11. Kendall Jenner (@kendalljenner)
12. Taylor Swift (@taylorswift)
13. Jennifer Lopez (@jlo)
14. Niki Minaj (@nickiminaj)
15. Neymar da Silva Santos (@neymarjr)
16. Katy Perry (@katyperry)
15 Highest­Paid Instagram Influencers (Non Celebrity)
1. Virat Kohli (@virat.kohli)
2. Eleonora Pons (@lelepons)
3. Huda Kattan (@hudabeauty)
4. Sommer Ray (@sommerray)
5. Zach King (@zachking)
6. Logan Paul (@loganpaul)
7. Jake Paul (@jakepaul)
 8. Joanna Gaines (@joannagaines)
9. Nash Grier (@nashgrier)
10. Araya A. Hargate (@chomismaterialgirl)
11. Addison Rae (@addisonraee)
12. James Charles (@jamescharles)
13. Chiara Ferrangi (@chiaraferragni)
14. Felix Kjellberg (@pewdiepie)
15. Michelle Lewin (@michelle_lewin)
Conclusion
FAQs

Did you know that some of the richest people in the world are Instagram
influencers? Some are creative content producers and the others are celebrities
with luxury and fun lifestyles. No matter what type of content they share, they
have something special to brands that make them the highest paid Instagram
influencers.

Since more and more people trust influencers each day, they have become more
valuable to brands and businesses. With the rise of influencer marketing
platforms, nowadays, finding influencers is much easier than before. That’s why
influencers earn more income these days.

Let’s delve into the extraordinary lives and accomplishments of the richest

Instagram influencers.

How To Find The Best

Influencer To Promote
Your Brand?
There is no doubt that influencer marketing is now one of the best methods to
build brand awareness and drive more sales. However, finding the best
influencer to match your brand’s preferences and goals can be time­consuming
and tedious.

Don’t worry, everything is going to get easier for you after joining Ainfluencer
marketplace.

Ainfluencer: The Best Influencer

Marketing Platform
Ainfluencer is a 100% free influencer marketplace that makes it possible for
brands of all sizes to search and connect with Instagram and TikTok influencers
based on different criteria including category, language, gender, location,
hashtags, and number of followers. These factors make it easier for each
business to find an Instagram and TikTok influencer that perfectly matches their
goals.

Ainfluencer For Brands Or Businesses

Assume you are a gym clothing brand looking for a micro influencer in your
niche and your target customers are mostly female. Therefore, you can find
female fitness influencers by selecting ‘Fitness’ for category, ‘Female’ for
gender, and ‘Micro Influencer’ for the influencer type. You will see a list of
influencers that you can invite and negotiate with.

Explore and invite targeted in몭uencers in Ain몭uenc…

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Good News For Influencers: Boost Your Income

From Instagram

Do you want to become the next rich influencer on Instagram? Whether you are
still a nano influencer, you can join Ainfluencer for free and increase your
discoverability.

Remember that the more discoverable you are, the more money you can make
on Instagram.

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15 Mega Instagram
Influencers (Celebrities) Who
Make Millions
Most of the richest people on Instagram are celebrities. Being in front of the
Most of the richest people on Instagram are celebrities. Being in front of the
camera makes them more popular and well­known. Therefore, they are
somehow more compelling and gain more money through influencer marketing.

1. Cristiano Ronaldo (@Cristiano)

View this post on Instagram

A post shared by Cristiano Ronaldo (@cristiano)

As a famous Portuguese football player who is also a great model and public
figure, Ronaldo is the most­recognized person in the world. He is not only a well­
known celebrity but also the richest influencer on Instagram.

Having the most followed Instagram account, with 614M followers at the
moment of writing this article, he earns almost $3.2M per post he shares for
brands. Chris Ronaldo is considered the highest paid Instagram influencer.

2. Lionel Messi (@Leomessi)

View this post on Instagram

A post shared by Leo Messi (@leomessi)

It might be uncommon for you to see the names of the most popular football
players on the list of the highest paid social media influencers. People usually
think that their income is only from playing football. But that’s not true.

Being a well­known football player makes someone like Lionel Messi, an icon for
most people. They try to be Messi! Act like Messi and do whatever he does.
That’s why Messi or Ronaldo are Instagram stars. Messi has 494M followers and
earns almost $2.5M per publication. As a sportsman, he can be an iconic figure
for promoting sportswear brands.

3. Selena Gomez (@Selenagomez)

View this post on Instagram

A post shared by Selena Gomez (@selenagomez)

People have known Selena since she was a teenager. Now she is a young singer
and actress who quickly became famous and put her name on the list of top
celebrities. Therefore, she is an iconic figure for teens and also one of the
celebrities that has the highest engagement rate.

Selena is one of the unique figures for cosmetic, fashion, and lifestyle brands.
She has 429M followers on her Instagram and receives almost $2.5M per paid
partnership with brands. That puts her on the list of highest paid Instagram
influencers.

4. Kylie Jenner (@Kyliejenner)

There’s no surprise to see the name of Kardashians on the list of top 10 richest
social media influencers! By the way, they are among the most famous families
around the world. Although Kylie doesn’t carry the Kardashian’s family, that
doesn’t make her less famous than others.

Kylie has her own beauty brand, called Kylie cosmetics. But having 399M
followers on Instagram makes her a perfect figure for some luxury brands.
Meanwhile, she earns almost $2.3M per post.

5. Dwayne Johnson (@Therock)

 View this post on Instagram

A post shared by Dwayne Johnson (@therock)

Known as ‘The Rock’, Dwayne is a Hollywood actor mostly known for his athletic
physique. Therefore, he is a perfect influencer for health and fitness brands. He
has 394M followers and receives a minimum of $2.3M per post.

6. Kim Kardashian (@Kimkardashian)

 View this post on Instagram

A post shared by Kim Kardashian (@kimkardashian)

We know you were waiting to see this name on the list of the richest influencers
in the world. Kim Kardashian is the most famous member of this golden family.
Let’s take a quick look at her life and how she got famous.

The Kardashian family became famous after a TV reality show based on their
lives. Then, Kim Kardashian and her half­sister Kylie Jenner gained more and
more popularity each day until they both became public figures on social media.

Like her sister, Kim Kardashian has her own cosmetic brand, KKW, and also
364M followers on her Instagram. She is one of the richest people on Instagram
because she receives almost $2.1M per promotion post.

7. Ariana Grande (@Arianagrande)

 View this post on Instagram

A post shared by Ariana Grande (@arianagrande)

Ariana Grande is another young American singer and actress that is so popular
among teens. She has 380M followers worldwide and is one of the most
influential Instagrammers due to her success and popularity at this young age.
She is the brand ambassador of a beauty brand called Ultra Beauty and received
almost $2M per post.

8. Beyoncé Knowles (@Beyonce)

 View this post on Instagram

A post shared by Beyoncé (@beyonce)

Starting her career as one of the singers of Destiny’s Child band, Beyonce
became famous very soon. She started acting in different movies and became
one of the most popular singers in the world.

Beyonce has 319M followers on Instagram, and her promotion posts are
primarily for brands such as Adidas. She earns almost $1.8M per publication.

9. Khloe Kardashian
(@Khloekardashian)

View this post on Instagram

 A post shared by Khloé Kardashian (@khloekardashian)

As mentioned earlier, the Kardashian family is among the richest people on

Instagram. Khloe is another member of this family who might not be as famous
as Kim and Kylie, but she is on the list of the top Instagram earners.

Khloe is a businesswoman who is a fragrance designer and helps her sister Kylie
with her beauty brand. She has 311M followers on Instagram and earns almost
$1.8M per post.

10. Justin Bieber (@Justinbieber)

View this post on Instagram

 A post shared by Justin Bieber (@justinbieber)

As a Canadian singer, Justin Bieber has always been prominent from the first
day he started his career as a singer till now, and he is an icon for his followers.

Justin Bieber has 292M followers, making him an excellent influencer for most
brands to introduce their new products globally. Justin is among the highest paid
influencers, and earns almost $1.7M per promotion he posts on his Instagram.

11. Kendall Jenner (@Kendalljenner)

View this post on Instagram

 A post shared by Kendall (@kendalljenner)

It seems all the members of the Kardashian family are on the list of the richest
influencers on Instagram. Kendall Jenner is the youngest sister of this family; she
is a well­known model who was not on the list of richest people on Instagram
until 2018.

Still, after that, she gained much attention on social media. Now, with 294M
followers and earning $1.7M per promotion, she is one of the highest paid
Instagram models.

12. Taylor Swift (@Taylorswift)

View this post on Instagram

 A post shared by Taylor Swift (@taylorswift)

Social media is in the hands of young artists. We mentioned Ariana Grande,

Selena Gomez, and Justin Bieber, but don’t forget Taylor Swift, a young cute
American singer who became a successful singer of all time by receiving many
awards, such as Grammy, Emmy, Country Music Association, and Billboard
Music Awards.

Becoming Time magazine’s 2023 Person of the Year is only one of the reasons
that Taylor Swift’s name had stirred social media. Therefore, she is definitely a
person that can influence young girls because she is so successful in her career.
With 278M followers, Taylor earns almost $1.6M per publication.

13. Jennifer Lopez (@Jlo)

View this post on Instagram

 A post shared by Jennifer Lopez (@jlo)

The list of the richest people on Instagram will not be complete without the name
of Jennifer Lopez, known as JLO, a dancer, singer, and actress who is always on
top of the news. JLO definitely knows how to get more popular each day.

See also Meet The World’s Top Selling Artists On Instagram

Like other celebrities on the list, Jennifer Lopez has her own brand. But that
doesn’t mean she doesn’t collaborate with different brands to promote their
businesses. She has 253M followers on Instagram and mainly works with fashion
brands, such as Guess or DolceGabana. She earns almost $1.4M for each post
she dedicates to other brands.

14. Niki Minaj (@Nickiminaj)

View this post on Instagram

 A post shared by Barbie (@nickiminaj)

Calling herself Barbie on Instagram, Niki Minaj is a singer, rapper, and

songwriter, with 229M followers. She earns $1.3M for every post she shares,
which makes her one of the richest Instagram influencers.

15. Neymar Da Silva Santos

(@Neymarjr)

View this post on Instagram

 A post shared by NJ ἞἟ (@neymarjr)

It seems that football players and models are more popular than others on social
media platforms, such as Instagram. We named three football players on the list
of 30 richest influencers on Instagram. This time, we will go to Brazil, the country
of sun and sand.

Neymar is a famous athlete who plays for Brazil’s national football team and is
the model of most sports brands, including Nike. Neymar has 217M followers and
reaches $1.2M per post he publishes for famous brands.

16. Katy Perry (@Katyperry)

View this post on Instagram

 A post shared by KATY PERRY (@katyperry)

The pop star who is noticed for her unique character and style, Katy Perry is
another celebrity on the list of highest paid Instagram influencers. The way she
dresses and does makeup make her so popular. That’s why she became an
excellent icon for marketing clothes and shoes.

She also has her own shoe collection that carries her brand name, the Katy Perry
collection. She has 206M followers and earns $1.2M per post.

15 Highest­Paid Instagram
Influencers (Non Celebrity)
Apart from the celebrities, singers, actresses, and famous characters that almost
everyone knows their names, there are some top paid Instagram influencers that
gained their popularity through this platform. Most of them didn’t have any history
of being famous before creating a social media account. Here is the list of the 15
highest paid influencers who are not as popular as the first list.

1. Virat Kohli (@Virat.Kohli)

 View this post on Instagram

A post shared by MYNTRA (@myntra)

Virat is a cricket player from India. As a well­known athlete worldwide, Virat has
many followers globally. In 2018, he received the highest sporting honor in India,
called Rajiv Gandhi Khel Ratna. This even made him more popular, which led
him to gain 265M followers on Instagram.

He is one of the top Indian influencers who is the icon of some clothing and
sporting brands worldwide and earns almost $1.3M per post.

2. Eleonora Pons (@Lelepons)

View this post on Instagram

 A post shared by Lele Pons (@lelepons)

The famous Mexican model and dancer, Eleonora started modeling on the Vine
platform. But this platform couldn’t stay as popular as Instagram. Therefore,
Eleonora created an Instagram account and now has 53.8M followers. Eleonora
has appeared in different music videos, and earns $180K per post.

3. Huda Kattan (@Hudabeauty)

View this post on Instagram

 A post shared by HUDA BEAUTY (@hudabeauty)

Huda is one of the most popular beauty influencers on Instagram who lives in
Dubai. She started her account as a makeup artist who gives tips and tricks
about having better makeup. She reached more fame until she announced her
own cosmetic brand, Huda Beauty. Huda has 54M followers and gains almost
$158K per post­publication.

4. Sommer Ray (@Sommerray)

View this post on Instagram

A post shared by Sommer Ray (@sommerray)

The American model, Sommer is mostly known because of her vlog channel and
YouTube videos. Apart from being a model, Sommer has founded a beauty brand
called ImaraisBeauy. She has 25M followers and earns $86K per promotion post.

5. Zach King (@Zachking)

View this post on Instagram

A post shared by Zach King (@zachking)

You can never get enough of creativity on Zach’s Instagram. He started his online
presence by sharing tutorials about Final Cut Pro, the editing software. Before he
found his way to Instagram, he was a famous Youtuber.

After gaining fame on YouTube, he became more popular on Instagram too.

However, on Instagram, he is primarily a creative video maker. He also uses this
platform to promote brands. With 28.5M followers, Zach earns $82.5K for each
promotion post.

6. Logan Paul (@Loganpaul)

View this post on Instagram

A post shared by Logan Paul (@loganpaul)

Logan is a Swedish vlogger who has appeared as a guest on the popular Law &
Order TV series. However, only a few may recognize him as the actor of this
series because before being on TV, he had a vlog on the Vine platform with 19M
followers.

Having 27M followers on Instagram, Logan is still famous and known as a great
fighter. The value of each post­publication of Logan is $65K.
fighter. The value of each post­publication of Logan is $65K.

7. Jake Paul (@Jakepaul)

View this post on Instagram

A post shared by Jake Paul (@jakepaul)

The Paul family has two members on the list of the highest­paid Instagram
influencers non celebrity. Jake is the younger brother of Logan. He had a role in
the Disney Channel series called ‘Bizaardvark.’

But acting is not his career right now. Jake is more like a social media character
than an actor. He has 25.5M followers and gains $49K per post.

8. Joanna Gaines (@Joannagaines)

 View this post on Instagram

A post shared by Joanna Stevens Gaines (@joannagaines)

If you think a mom can’t become a successful and wealthy businesswoman, you
should see Joanna Gaines. She and her husband have a renovating company to
turn out­of­date homes into modern and up­to­date places.

Although their company, called Gaines, has many followers, Joanna receives
more attention on Instagram. She has 13.5M followers and earns $45K for each
promotion she posts.

9. Nash Grier (@Nashgrier)

 View this post on Instagram

A post shared by Nash Grier (@nashgrier)

Calling himself a full­time dad, Nash is a video creator with 13.8M followers.
However, now he is mostly a dad influencer or lifestyle blogger because he
dedicates most of his posts to his daughter, who is still a 4­year kid.

Nash also has a YouTube channel that has so many subscribers too. But he is
more active on Instagram, and earns $41K for each advertising post.

10. Araya A. Hargate

(@Chomismaterialgirl)
 View this post on Instagram

A post shared by Araya Alberta Hargate (@chomismaterialgirl)

You may think that all the top paid Instagram influencers are from the US. But
you can also see some famous Instagram models that are from Thailand.

Araya was the winner of the beauty pageant in 1998. As a top­rated model, she
is the center of attention for most clothing and fashion brands. She was the tenth
highest paid Instagram model in 2019. With 11.4M followers, Araya earns $35K
for each post she publishes for brands.

11. Addison Rae (@Addisonraee)

 View this post on Instagram

A post shared by Addison Rae (@addisonraee)

With 36.7M followers, Addison is a sexy model on Instagram who attracts

clothing and fashion brands to collaborate with her to promote their products. As
one of the youngest influencers on the list, Addison receives $25K for every
promotion post she creates on Instagram.

12. James Charles (@Jamescharles)

 View this post on Instagram

A post shared by James Charles (@jamescharles)

James is a male makeup influencer and fashion blogger known for his unique
style and character. He has 20.9M followers on Instagram and is one of the
highest paid influencers on Instagram.

13. Chiara Ferrangi (@Chiaraferragni)

View this post on Instagram

 A post shared by Chiara Ferragni ✨ (@chiaraferragni)

As one of the top Italian Instagram influencers, Chiara is a model that mainly
promotes luxurious products. She was first known because of her blog, ‘The
Blond Salad,’ which she created in 2009.

After her blog gained more visitors, she created an Instagram account and
became even more popular than before. Chiara has 29.7M followers and is now
one of the richest Instagram influencers.

14. Felix Kjellberg (@Pewdiepie)

View this post on Instagram

 A post shared by PewDiePie (@pewdiepie)

For people who love gaming, especially Minecraft, Felix is a known character. He
is one of the top gaming YouTubers with a channel that has over 111M
subscribers, which is the third most subscribed channel on this platform.

But popularity on YouTube wasn’t enough for him. Now he has 21.4M followers
on Instagram and earns $70K per post he creates for brands. However, he is not
a gamer on Instagram anymore, he usually shares photos and videos of his
family and daily life.

15. Michelle Lewin (@Michelle_lewin)

View this post on Instagram

 A post shared by Michelle Lewin (@michelle_lewin)

Known as one of the top female fitness influencers, who didn’t stop training
even when she was pregnant, Michelle is an iconic character for moms and
pregnant women. She is not only a model but also a lifestyle influencer who
influences people with her fitness videos.

With 16.2M followers, Michelle is a macro influencer and now is one of the
highest­paid Instagram influencers non celebrity.

Conclusion
We have football players, actors, models, content creators, and more people with
unique talents in the list of the highest paid Instagram influencers. Being a social
media icon is not easy. Every character on the list has tried hard to stay in this
position and become an influential person. However, this hard road leads to a
better result too. The more effective a person is, the higher income they may
have.

Do you want to become a rich influencer? Apart from sharing innovative and
valuable content on social media, you can join Ainfluencer for free to make your
account more discoverable to brands for collaboration. Don’t waste time, make
more money on Instagram!

Join Ainfluencer Now

FAQs
1­ Who Is the Highest Paid Instagram Influencer in the World?
At the moment of writing this article, Christian Ronaldo is the highest paid
Instagram influencer in the world.

2­ Who Is the Highest Paid Instagram Influencer in the UK?

Brooklyn Beckham, the oldest son of the Beckham family, is now the highest paid
Instagram influencer in the UK.

3­ Who Is the Highest Paid Instagram Influencer in the US?

Kylie Jenner is the richest Instagram influencer in the US. Meanwhile, being a
member of Kardashian family is enough for staying on the list of richest people
every year

4­ Who Is the Highest Paid Instagram Influencer in Europe?

Christian Ronaldo, the Portuguese football player and model, is the wealthiest
Instagram influencer in Europe.

5­ Who Is the Richest Social Media Influencer?

Apart from the celebrities, like Ronaldo and Kylie Jenner, who are definitely rich
people on social media, Jimmy Donaldson is a non­celebrity who is named as
the richest social media influencer in 2023. He gained most of his fame from
YouTube, where he is known as MrBeast and has 217M subscribers. As Forbes
mentions, he earns $82M for each post he shares on this platform.

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 Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product­led­growth expert, a product

visionary who launched 7 startups. He has built scalable platforms
to help businesses and entrepreneurs. Contact:
Cyrus@ainfluencer.com

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