Daracorp Project Report

Brand Legacy Communications

REMARKS

We would like to inform the Client that Brand Legacy Communications has thus delivered the
outstanding commitments as promised to Daracorp during our renegotiated proposal for
deliverables.
Based on the renegotiated arrangement Brand Legacy Communications was expected to deliver
the following items namely

COMPANY IMAGE LIBRARY

The image library constitute the images obtained during the October 16 World Day Event, and
the images taken at Daracorp Project sites. Each event or site has a folder with a collection of
images. It is recommended that all image collections taken from events be uploaded here in the
name of the event or site to help marketers and creatives to have clue on the sources of images
for use in promoting the organisation.

CORPORATE VIDEO AND EVENT VIDEOS

A corporate video has been crafted and uploaded into the same Google drive, they will be
effectively usable in social media platforms such as twitter, Facebook, instagram, LinkedIn and
most importantly YouTube.

FUNDING STRATEGY

The funding strategy was also developed for the organisation as requested. The strategy will
need to be continually updated periodically to align to the prevailing industry trends and funding
market changes. The strategy outlines a wealth of strategies the organisation can use to solicit
and raise funds.

DARACORP CONCEPT BROCHURE

There are three brochures created for the organisation. 2 identical ones where one is for web
sharing while the other is designed for print purposes they form the main brochure describing the
holistic concept of Daracorp, its mandate, vision, mission, operating model, it also unpacks who
constitutes the main stakeholders for the organisation, Daracorp’s approach of working with
stakeholders, overview of who are Daracorp’s beneficiaries as well as services and interventions
the organisation uses to deliver positive impact to beneficiaries.

The third brochure is a summary of the main with a dedicated focus on SMEs as institutions with
exclusion of other beneficiaries such as individuals and subsistence farmers.

DARACORP CI MANUAL

The Corporate Identity Manual is also uploaded on Google drive for ease of access. This manual
is useful for guiding the marketers and designers as well as the staff in the choice of colours for
the organisation for different applications that represent the organisation’s brand identity.

DARACORP COMPANY PROFILE

The company profile has also been designed and uploaded in the Google drive storage.
Whenever an editable format is needed access help will be provided to the client.

WEBSITE

The website has been completed in general, however more information, if provided will add
more meaning to the site for especially on the part of project impact page, here pictures of the
site, the number of beneficiaries, gender of beneficiaries, farming activities happening, and yield
data.
We have also created an information and updates page, with information categorized into three
that is for the general public farmer’s insights and stakeholder updates.

On the general public, press releases, events updates, new appointments, vacancies and general
success stories fit into that section. The farmer’s insights will give access to farmers in the
general public domain with educative and empowering information. On the stakeholders section
formal reports, notices and updates will be uploaded for access by all who consider themselves
Daracorp stakeholders. NB. The information that is to be published on the stakeholder section is
the official communique that is fit for consumption in the public domain but useful to
stakeholders.
Credentials have been created and filtered in the table below for use by any future web editor and
designer,

SOCIAL MEDIA PAGES CREATION AND BRANDING

The sites that have been established for the organisation constitute a Facebook page, twitter page,
instagram page, LinkedIn page, and YouTube Channel. In order for these channels and pages to
remain engaging and active, new and captivating multimedia content must always be produced
and uploaded. Furthermore the organisation must be responsive to the audience comments to
show that they are always live and are having interest in engaging with the users.

MEDIA TRAINING ONLINE

We are always ready to deliver media training whenever the client is ready.

SUMMARY AND OVERVIEW

Below is a brief outline of our outcomes and how the client may access them for continuity as we
will be winding up the work with anticipation to exit.

Activity Link username p Completion

Status
Company Image https:// info@daracorp.org. Daracorp@ Complete
Library drive.google.com za 2022
Corporate Video https:// info@daracorp.org. Daracorp@ Complete
drive.google.com za 2022
Funding Strategy https:// info@daracorp.org. Daracorp@ Complete
drive.google.com za 2022
Daracorp Concept https:// info@daracorp.org. Daracorp@ Complete
Brochure drive.google.com za 2022
Daracorp CI Manual https:// info@daracorp.org. Daracorp@ Complete
drive.google.com za 2022
Daracorp Company https:// info@daracorp.org. Daracorp@ Complete
 Activity Link username p Completion
Status
Profile drive.google.com za 2022
Website www.daracorp.or Complete
g.za
Facebook Account www.facebook.co info@daracorp.org. Daracorp@ Complete
m za 2022
Twitter Account www.twitter.com info@daracorp.org. Daracorp@ Complete
za 2022
Instagram Account www.instagram.c thembi.s@daracorp Daracorp@ Complete
om .org.za 2022
LinkedIn Account www.linkedin.co info@daracorp.org. Daracorp@ Complete
m za 2022
YouTube Account www.youtube.co info@daracorp.org. Daracorp@ Complete
m za 2022
Google Drive https:// info@daracorp.org. Daracorp@ Complete
drive.google.com za 2022
Media Training

CONCLUSION

It has been a pleasure to deliver this work to Daracorp and we trust that it will pave way for a
smooth working together in the future.