HOW TO WRITE A

BUSINESS
PROPOSAL
By
Boomy Tokan
 THE
DIFFERENCES
BETWEEN A
PROPOSAL AND
A BUSINESS
PLAN
 Business Plan

a) A written plan of action that will be used to execute a

business idea

b) Shows that you are able to run a business

c) Shows how you will run the business profitably

 Business Plan

d) Should persuade people to part with finance, expertise, or

time.

e) Is used to establish an idea into a profitable venture

 A Proposal
Definition

"a piece of persuasive writing which

will convince the reader that you
are the best for the job"
 A Proposal
a) Is used to generate work that is not advertised or exist
openly

b) A proposal sells you as the best person for the job

c) A proposal will detail what you can do for the client

d) Should be able to persuade people to do what you are

proposing

e) A document used to detail important aspects of the

proposed work.
Attributes of a
Proposal:

# It clarifies the proposed work

# It enables relevant detail to be
circulated to decision-makers
# The best means of obtaining work
HOW TO WRITE A
BUSINESS
PROPOSAL
By
Boomy Tokan
 How to write a
proposal
# Determine the objective/end goal

# Measure information against these

objectives

# Write the proposal with these

objectives in mind
 Example of
Objectives
Objective … to persuade the client that you
can increase their sales cost
effectively through the PR work.

Objective ... to persuade the client you are

the best manager for their IT Team

Objective ... to persuade the client to buy

your consultancy package
You need to
have
information
that helps
clarify,
support and
establish
your
objectives.
What Information is Needed?
# Information about the company.

# Interview their customers/suppliers

# know what the client wants to

achieve, their end goals

# Next - Structure The Proposal

THE PROPOSAL

PART 1 - Outline the current position

PART 2 - Outline the current problem

PART 3 - Outline the way forward

 THE PROPOSAL
PART 1 - Outline the current position

# Current activity

# Branding

# Achievement

This shows your understanding and establishes

their needs for you!
 THE PROPOSAL
PART 2 Outline the current problem

# Gap within the market

# Why the present arrangement needs to change

# Competitors -the risks of doing nothing

Show that the current problem is addressed

 THE PROPOSAL
PART 3 - Outline the way forward

# What you are proposing & how it will work

# What the clients need to commit to do

# Benefits to the client

Your fees must be included.

Presentation

# Use cover page name,

objective, date
# GET IMAGES
# Content page
# Page numbers
# Keep paragraphs and
sentences short
# Double space
Presentation

# Use headings and

subheadings
# Proof read your work
# Avoid jargons
# Must be interesting to
read
God bless!