SPA ASSOCIATION NEPAL

PROMOTING SPA & WELLNESS IN

NEPAL

Prepared by:
Ram Dev Mahato
Executive Member
SAN Nepal
 SPA ASSOCIATION NEPAL
 Non-Profit Organization
 Representing Spa & Wellness industry in
Nepal.
 Established in 2021
 To develop and promote Spa & Wellness
industry offerings through
Training & Education
Exchange of ideas
Networking About Us
Growth initiatives.
 SAN to Spa & Wellness Association Nepal
(SWAN)
 www.spaassociationnepal.org

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WHAT IS SPA & WELLNESS?

Spa &Wellness
Anything that makes one feels good or that is “healthy”
A state of complete physical, mental or social well-being (WHO)
A complex concept , containing element of lifestyle, physical, mental
and spiritual well-being that’s refer relationship with yourself, others
and environment

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SPA & WELLNESS OFFRES
Aromatherapy
Massages
Facials
Hydrotherapy- Sauna/Steam/ Jacuzzi
Body Treatments – Scrub/Wraps/ Ayurveda/
TCM/ Naturopathy
Salon Services- Mani-Pedi/Waxing, Hair
Treatments
Energy/Exercise- Yoga, Mediation, Fitness, Spa &Wellness
Sound Healing, Reiki Healing
Dietary -Weight Management / Spa cuisine

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SPA & WELLNESS PRACTICE
HOTEL/RESORT
ASHRAMS
DAY /MEDI SPA
FITNESS CENTER
TREKKING COMPANIES
YOGA CENTERS Spa &Wellness
VAIDYA/TRADITIONAL
HEALER

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GLOBAL SPA & WELLNESS
TRENDS
Fourth largest leisure sector globally
Growing rapidly: 20-30% per annum
since the 1980s
Estimated to generate USD 5.6 Trillions
in revenue (2023)
There are 210 million international spa
goers 70% of spa visitors are female, in INDUSTRY TRENDS
professional
The 30-49 age group dominates the spa
market

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 GLOBAL SPA & WELLNESS
TRENDS
People have limited time for rest and relaxation
People are becoming more spa conscious and are
searching for ways to lead healthier lives by
seeking :-
 To look & feel better
 To lose weight
 To slow the effect of aging
 To relief pain or discomfort
INDUSTRY TRENDS
 To manage stress etc
People have high expectation in terms of quality
services and hygiene.

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SPA & WELLNESS IN NEPAL

Is growing at around 20-30% annually due to

increased influence of people and lifestyle related
ailments.
There are 100s of spas and 10s of trained
professional
Spas are mainly locally owned and have highly
fragmented
INDUSTRY ANALYSIS
Small in size - many have 5 or >5 treatment
rooms & employees
Many in business for less than 10 years
In most of it No official national standards exist

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 STRENGTH &
OPPORTUNITIES

Nature and natural beauty

Geographic position
Rich and varied cultural heritage
A strong and vibrant tourism industry
A growing educated middle class and
growing urbanization INDUSTRY ANALYSIS
Relatively easy market access NO major
barriers to entry

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 WEAKNESS & THREAT
Shady place working under name of
massage joint giving bad name to
profession and industry.
Lack of uniform quality standards
Lack of accredited training institute
Limited access to trained staff
Lack of uniformity in traditional
treatments
Poor products and or product development
INDUSTRY ANALYSIS
No Association and interest group to
address issues and grievances
Lack of government support in promotion
of industry

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ROLE OF SPA ASSOCIATION
NEPAL
To establish and maintain Professional
Service Standards
To develop staff ’s education & training
To promote public awareness of spa &
wellness benefits
To provide a active forum for exchange
ideas Our Promises
To liaise with government and public
sectors of tourism industry to promote
integrated growth

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SPA ASSOCIATION NEPAL

ThankYou