PROPAG

ANDA
Bandwagon
–the basic theme of the band wagon
appeal is that “everyone else is doing
it, and so should you.”
Example: Almost every Filipino is
patronizing K-drama series
nowadays. Will you be left behind
this craze?
Card stacking
the strategy of showing the product’s
best features, telling half-truths, and
omitting or lying about its potential
problem.
Example: Drug manufacturers do
this frequently in ads in which they
skim over the possible harmful
effects of their products.

Testimonials
Famous people or figures who will
appear trustworthy speak to the
audience.
Example: Judy Ann Santos, an
actress and also known to be a chef,
advertises “Angel condensada.”

Transfer
is a device by which the
propagandist carries over the
authority, sanction, and prestige of
something we respect and revere to
something he would have us accept.
Example: Obama’s poster showing
all the patriotic colors of the United
states, with the word “Hope” written
in big letters.

Plain folks
Using simple, down-to-earth people,
like you and me, to sell a product or
an idea.

Name Calling
stereotyping the
competition/opposing idea with a
bad label.

Patriotic Appeal
Appealing to the idea of patriotism
or a “love of country” to sell a
product or idea.

Glittering
Generalities
using “good labels” such as
democratic, patriotic, amazing,
beautiful, and exciting, that are
unsupported by facts to sell the
product or idea.
Catchy Slogans
Use of memorable phrasesto foster
support for the product or idea.

Snob Appeal
Only the richest, most important, or
most discerning people like this
product or idea.

Humor
Using humor to sell a product or
idea.

LOGICAL APPEAL
ETHICAL APPEAL
EMOTIONAL APPEAL
GOAL OF
PROPAGANDA
Refers to a type
Influencing opin
people.
of message
ion and/or the

aimed at
the behavior of

is to publicity promote
something: information put
out by an organization or
government to promote
policy, idea, or cause. It
has a misleading publicity:
deceptive or distorted
information that is
systematically spread.