Write a report on Communication and Models of

Communication

PRIYANSHU PRAMANIK

First Semester

Project submitted for CA2 Continuous Assessment

Business Communication ( MB – 103)

Date of Submission :- 19 November, 2022

Master of Business Administration (MBA)

SUPREME KNOWLEDGE FOUNDATION GROUP OF

INSTITUTIONS
Communication
Communication (from Latin: communicare, meaning "to share" or "to be in
relation with") is usually defined as the transmission of information. The term
can also refer just to the message communicated or to the field of inquiry
studying such transmissions.

Communication is usually understood as the transmission of information. In this

regard, a message is conveyed from a sender to a receiver using some form of
medium, such as sound, paper, bodily movements, or electricity.

Models of Communication
Models of communication are representations of the process of communication.
They try to provide a simple explanation of the process by highlighting its most
fundamental characteristics and components. Communication can be defined as
the transmission of ideas.

Lasswell’s Model
Lasswell's model is an early and influential model of communication. It was
proposed by Harold Lasswell in 1948 and uses five questions to identify and
describe the main aspects of communication: "Who?", "Says What?", "In What
Channel?", "To Whom?", and "With What Effect?". They correspond to five
basic components involved in the communicative process: the sender, the
message, the channel, the receiver, and the effect. For a newspaper headline,
those five components are the reporter, the content of the headline, the
newspaper itself, the reader, and the reader's response to the headline.

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Lasswell assigns a field of inquiry to each component, corresponding to control
analysis, content analysis, media analysis, audience analysis, and effect
analysis.

Shannon and Weaver’s Model

The Shannon–Weaver model is another early and influential model of

communication. It is a linear transmission model that was published in 1948 and
describes communication as the interaction of five basic components: a source,
a transmitter, a channel, a receiver, and a destination. The source is responsible
for generating the message. This message is translated by the transmitter into a
signal, which is then sent using a channel.

The Shannon–Weaver model was initially formulated in analogy to how

telephone calls work but is intended as a general model of all forms of
communication.

Berlos’s SMRC Model

Berlo's model is a linear transmission model of communication. It was
published by David Berlo in 1960 and was influenced by various earlier models,
such as the Shannon–Weaver model and Schramm's model. It is usually referred

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to as the Source-Message-Channel-Receiver (SMCR) model because of its four
main components (source, message, channel, and receiver). Each of these
components is characterized by various aspects and the main focus of the model
is a detailed discussion of each of them.

Berlo's main interest in discussing the components and their aspects is to

analyze their impact on successful communication. Source and receiver are
usually persons but can also be groups or institutions. On this level, Berlo
identifies four features: communication skills, attitudes, knowledge, and social-
cultural system.

❖ Bibliography
1. "Lasswell's model". A Dictionary of Media and Communication. Oxford
University Press. January 2011. ISBN 978-0-19-956875-8.
Retrieved 2022-02-13.
2. Shannon, C. E., & Weaver, W. (1949). The mathematical theory of
communication. Urbana, Illinois: University of Illinois Press
3. Berlo, D. K. (1960). The process of communication; an introduction to
theory and practice. New York: Holt, Rinehart and Winston. Claude E
Shannon, W. W. (1949)