Design For Marketing Summative Unit 1

Abdullah Shahzad
MYP-4

Global Context: Identities and relationships

Key Concepts: Communication
Related Concept: Innovation
ATL skills: Organization skills
Statement of Inquiry: A local innovation can diffuse into global markets expressing their
identities and relationships through successful and targeted communication.

1
 Criteria A:
Strand 1:
Problem:
My client owns an online business named after the legendary Pakistani cricketer Shahid
Afridi. The business sells Pakistan cultural dresses and footwear. I was looking for a client
for a long time and could not find one but after a long search, I reached out to this person and
he replied. After I contacted my client and he agreed to work with me, I asked him about the
problem which was that he did not have a business card and wanted a good business card
design. He did have many poster on his socials but wanted one that would look good on his
social media cover page. An online poster banner is very important as it represents the
business and what the business does. A business card is also very important as it helps the
clients to contact people who are the managing committee of the organization.
Solution:
My goal is to make an exceptional looking poster and business card design that amazes my
client and makes him order my designs again. This way his problem will be solved and he
will have a really good business card and poster. Having a business card can be very
beneficial as it helps the clients get in contact with the owners.
Strand 2:
Inquiry Questions
S.No Priority Questions Purpose Outcome Sources
1 1 What does design To know Design for Secondary
for Marketing about the marketing means Masterclass.com
mean? main to design a
concept and specific goal like a
topic of this logo or anything
unit. for a business or
organizations.
2 2 What is a logo? To know A logo is a word Secondary
about a logo and image-based 99designs.com
which is a symbol that assist
main us in recognizing a
component business that we
which is a shop from. A logo
main part in can comprehend
showcasing the image and
a business? foundation of
business.
3 4 What is a To know A business is an Primary
business? about organization that Prior Knowledge
business can be big or small
which is whether it is
what we online or physical.

2
 will be A business is used
doing work to earn wealth and
for. sell any type of
product. Business
also includes
importing and
exporting.
4 5 What is a business To know A small business Secondary
card? about a card is a card Collinsdictionary.com
business belonging to a
which I will person in high
be making administration of a
for my business that
client. includes the
contact
information like
email, address, and
phone number.
5 8 What is a banner? To know A banner is a large Primary
about printed cloth Prior Knowledge
banners which has
which is information about
another a business that is
component put up in societies
of to show them
marketing. about a business.
A banner is made
online or physical
and can be
displayed either
way too.
6 9 What is an online To know An online banner Primary
banner? online is a big picture or Prior Knowledge
banner any large content
posters picture which is
which I will showed on a
create for profile or social
my client. media platforms.
7 3 Which software to Making a A logo is made Primary
use in making a logo is very online so Prior Knowledge
logo? important softwares like
so which canva, wix,
softwares to brandcrowd,
make a postermywall can
logo. be used to make a
logo.
8 6 Which software to Free Softwares like Secondary
use to make an softwares to canva, Capterra.com
online business make a brandcrowd, lcard
card? business pro are used to

3
 card on. make business
card.
9 10 Which softwares Free Softwares to make Primary
to make an online softwares to posters include Prior Knowledge
poster? make a canva, adobe
poster for express, poster my
the client. wall etc.
10 7 Which components To know A business card Secondary
to use in a business about main should include the Vistaprint.com
card? components logo along with
which have the company
to be in a name, tagline,
business contact details and
card. address.
Strand 3:
Analyzing:
Business Card Pic 1:

Link: https://designbycheyney.com/business-cards
Strength: The strength of the card is that the white background makes the main content on
the card noticeable and eye catching,
Weakness: The weakness of this card is that the company name is in a weird font which can
be quite disturbing and makes it unreadable.
Opportunities: The opportunities is to change the company name font to make it more
readable and understandable.
Threats: There are no threats.

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Business Card Pic 2:

Link: https://www.pinterest.com/pin/modern-monogram-realtor-real-estate-photo-business-
card--394346511110172368/
Strength: The strength of this card is that the logo is on the side of the business name which
gives a good look the card.
Weakness: The weakness of this card is that it shows the owner’s picture which is not very
formal.
Opportunities: The opportunities of this card is to remove the picture of the owner and
instead expand the logo and place it in the place of the picture.
Threats: The threat is the owner’s picture.
Business Card Pic 3:

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Link: https://www.realtystudiodesign.com/product/prudential-real-living-rsd-rlr-114/
Strength: The strength of this card is that the font is simple and formal which gives it a good
look.
Weakness: The weakness of this card is that facebook, Instagram and twitter logo are there
but not the handles.
Opportunities: The opportunities of this card is to add the logo of the company.
Threats: There are no threats.
Business Card Pic 4:

Link: https://halffreesk.live/product_subset/44822730_.html
Strength: The strength of this picture is that it had two colors which make the card color
scheme look balanced.
Weakness: The weakness of the card is that the information of the owner is on the other side
which looks informal.
Opportunities: The opportunities of this card is to add the logo of the company.
Threats: There are no threats.

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Online Poster Banner Pic 1:

Link: https://www.freepik.com/free-photos-vectors/banner-poster
Strength: The strength of this banner is that there are only two colors in the banner which
keeps the color scheme balanced.
Weakness: The weakness of this banner the description is written very small so it is barely
visible.
Opportunities: The opportunities of this poster is that to expand the description font size to
make it more visible.
Threats: The picture of a person can be a threat.
Online Poster Banner Pic 2:

Link: https://www.freepik.com/free-photos-vectors/banner-poster

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Strength: The strength of this banner is that there are shapes on the banner which make it
look exceptional and good.
Weakness: The weakness of this banner is that the description is written too small which is
not very visible.
Opportunities: The opportunities of this banner is to expand the description font size.
Threats: There are no threats.
Online Poster Banner Pic 3:

Link: https://www.123rf.com/photo_52180662_online-education-design-concept-
typographic-poster-online-education-concepts-for-web-banner-and.html
Strength: The strength of this banner is that it used many elements and compounds like book
and pencil to express the content.
Weakness: The weakness of this banner is that it does not have any description as to what
the main topic is about.
Opportunities: The opportunities of this banner is to add a description passage of a few lines
to further explain the content.
Threats: There are no threats.

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Online Poster Banner Pic 4:

Link: https://www.fiverr.com/jaavi24/design-urdu-poster-flyer-banner-post-ad-social-media-
ad
Strength: The strength of this poster is that it shows examples of the content with the big
size title and the description.
Weakness: The weakness of this poster is that it has more than two colors which makes the
poster unbalanced.
Opportunities: The opportunities of this poster is that it should use only two colors to
balance the color scheme.
Threats: There are no threats.
Strand 4:
Design Brief:
The unit is about design for marketing. Design for marketing means to design a specific goal
like a logo or anything for a business or organizations. A logo is a very important part in
presenting a business. A logo is a small size picture that plays an important part in
showcasing a business. It is used to represent the business on social media platforms and on
business cards. I will use online softwares to make a logo so softwares like canva, wix,
brandcrowd, postermywall can be used to make a logo. We will do designing for business
owners so it is important to know what a business is. A business is an organization that can
be big or small whether it is online or physical. A business is used to earn wealth and sell any
type of product. Business also includes importing and exporting. I am making two thing for
my client. The first one is a business card. A business card is a card which is printed and has
names of the high standard people of the business plus the contact information and business
name which is given to clients of that business to contact the business. I will make a business
card design online so softwares like canva, brandcrowd, lcard pro are used to make business

9
card. While making a business card, it is important to know about the components and
elements used in a business card which are the business owner’s name, the business contact
number, email, website and the address. I will also make an online banner for my client to
display on the business social media plat forms. A banner is a large printed cloth which has
information about a business that is put up in societies to show them about a business. A
banner is made online or physical and can be displayed either way too. An online banner is a
big picture or any large content picture which is showed on a profile or social media
platforms. Softwares to make posters include canva, adobe express, poster my wall etc.

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 Criteria B:
Strand 1:
Specification List:
Product Target Application Aesthetic Material
Audience
Business Card Digital Canva. I will be The main color Laptop, pencil
as it is one of Community will using Canva as of my heading and sketchbook,
the two be my target it is a good and and owner name color pencils,
products my audience as my easy site where will be black. marker. I will
client has designs will all I can make my Black is a use the
ordered. be digital and business card formal color following
be sent a soft for my client. and it will look resources to
copy to my good on a card. outline by
client. The style will design on a hard
be times new copy and later
roman. Times design it on a
new Roman is a software.
good and formal
font which
looks good on a
formal
document and a
formal business
card. The
contact details
size would be
around 6 and
the heading
around 10. The
theme will be
white and blue.
The background
color will white
with blue
designing.
Product Target Application Aesthetic Material
Audience
Online Poster Digital Canva/Adobe The main colors Laptop, pencil
Banner is the Community will Express. I will of the text will and sketchbook,
second product be my target use Canva and be a formal color pencils,
my client has audience as my Adobe express color like black marker. I will
ordered. designs will all as these are two or white. These use the
be digital and good softwares colors are very following

11
 be sent a soft to make posters. formal-looking resources to
copy to my Adobe express and can be a outline by
client. also has a good good touch to design on a hard
background the poster. The copy and later
remover tool background will design it on a
which can be be a photo of software.
very some of the
fundamental. clothes that the
company
provides plus
will some
background less
pictures people
modeling the
clothes. I will
add pictures of
people
modelling in the
clothes the
business
provides to
serve an
example of the
products.

Strand 2:
Brainstorming:
Business Card Brainstorming:

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Business Card Selected 1:
Semi Final 1:

The reason I chose this as my first semi-final picture is because it is not too much design
instead it is just a simple look with a logo on the left side plus a diagonal design to add a bit
of aesthetic in it plus the details including the name, position and contact details on the right
side.
Business Card Selected 2:
Semi Final 1:

The reason I chose this picture as my second semi-final drawing is because it gives a good
formal look of a business card plus design and aesthetic to not make it very plain and blank
which looks very informal. A good business card should have the logo plus the details
including name, position and contact details along with a little bit of aesthetic. Too much
aesthetic makes it very informal and childish for a business card.

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Poster/Online Banner Brainstorming:

Poster/Online Banner Selected 1:

Semi Final 1:

The reason I chose this as my first selected is because it gives a good look when completed of
a person wearing the clothes of the brand on the side while the main text is in the middle. The
website on the right side vertically also gives it a formal and diverse look. The logo on the
top left tells the viewers about the brand.

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Poster/Online Banner Selected 2:
Semi Final 2:

The reason I chose this as my second selected is because it gives a good look of a human
wearing the clothes as a model in a side while the title is enlarged in the middle with the
website above it to order it plus there is a logo on the top right to show the viewers about the
brand.
Strand 3:
Poster/Online Banner Final:

15
This is my final poster/online banner which I will forward to my client. I decided to make
two partitions. The small one on the right will show a human model wearing the main clothes
that my client sells with the main business logo on top of it to show people which brand made
it. The big partition in the middle will have the main title and tagline in the middle. The
store’s website to order it will be on top of the tagline. I will put a picture of the model
wearing a gold kurta shalwar which are the type of clothes my client sells plus it will match
the theme of the logo which is gold and black. The Kurta picture will be taken from the
official social media page of the business. The main title will have colors like white and a bit
of red to make it stand out which is why I have shaded the title with pink.
Business Card Final:

My final business card will have a look like this. The name will be black with a little bit of
blue to make it stand out. The details like phone number and everything else will be black
and highlighted with golden color to match with the logo theme. There will also be icons to
describe the details beside the details written in text. The designing beside the logo will be
blue and red which makes the logo pop and the main logo will be the plain logo but if it looks
very plain I will add a bit of red to it to make it look attractive. The business card will be
white because it looks formal.

16
Strand 4:
Planning:
First and foremost, I will review my design and then download pictures for my business card.
These will include the business logo, the main design and the contact details by my client. I
will also ask the name and position the person has in the business to add in the design. I will
then use the software PhotoPea which is an online free software like Photoshop. I will upload
my design on there and then edit the design to make it a business card that my client wants.
Now for the poster/banner, I will use the same method by downloading images like the main
cover star of the business Shahid Afridi wearing he outfit from their social media. I will make
this poster as a full original poster on photopea. I will start by adding a background and then
making a line for the partition like showed in my design. I will later add the logo and the
picture of Shahid Afridi in the Kurta on the design. The picture will obviously have a
background so I will have to crop that as well to remove background. I will then write the
text like title and website name. Along the way I will capture screenshots of my working for
evidences. I will add the colors to highlight the text.
I will later download both the designs and send to my client.

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 Criteria C:
Strand 1:
Business Card Creation Plan:
Date/Day Time/Duration Application Tools Material/Resources Steps
Approximate
Friday 8 8:00 PM to Google Save Laptop First I will use
September 9:00 PM Images my laptop to
2023 One Hour open Google
Chrome where I
will search up
Shahid Afridi
Store and
download the
logo of the brand
for the business
card.
Saturday 9 2:00 PM to Canva, Downloads, Text, Laptop I will start off by
September 3:00 PM WhatsApp Insert opening Canva
2023 One Hour Images, and inserting my
Uploads, template on the
Color designing area. I
picker. will then upload
the logo in the
application and
insert them on
the logo area. I
will then choose
the color of the
designs. I will
choose the colors
that match the
color scheme of
the logo. I will
then add the
name and the
position. Later I
will choose the
font style and
size of these
texts. Now I will
open my contact
details for the
card provided by

18
 the client and
insert them in the
card.

Poster/Banner Creation Plan:

Date/Day Time/Duration Application Tools Material/Resources Steps
Approximate
Friday 8 9:00 PM to Google, Instagram, Save Laptop First I will use
September 10:00 PM Facebook Images my laptop to
2023 One Hour open Google
Chrome where I
will search up
Shahid Afridi
Store and
download
pictures of a
cover star
wearing the
clothes for the
poster. Then I
will go through
the social media
profiles of the
business on
Instagram and
Facebook and
download the
main title for the
poster which will
look good. This
can include any
sale going on or
any other
temporary thing
going on. I will
download that
picture as well.
Tuesday 12 8:00 PM to Canva, PhotoRoom BG Text, Laptop I will make this
September 9:00 PM Remover and Downloads Insert poster out of
2023 One Hour Images, scratch. The first
Uploads, thing I will do is
Color choose a
picker background
and Text. color that will
look good. Then
I will add the
modelling

19
 pictures
downloaded
before. Then I
will add the title
which will be
any sale or
temporary thing
going on.
Tuesday 12 9:30 PM to and online store website Copy Laptop After making
September 10:00 PM Paste most of the
2023 One Hour Tool poster, I will add
the website URL
in the poster and
then recheck my
poster including
the colors and
text to make sure
that everything is
perfect and that
it looks formal.

Strand 2:
Business Card Evidences:
Pic 1:

This was the time when I was choosing the color for the business owner which is my client in
the business card. I had written the name and chosen the font style and was choosing the
color.

20
Pic 3:

This was the moment when I was deciding on the color for the designs which will match with
the logo of the business. I didn’t want the colors to be very bright as it would look very
informal.
Pic 4:

This was when I was writing the details of the business including the contact number, email,
website and address. I was also selecting the color and font style plus the font size at the same
time.

21
This was the moment when I was googling and downloading the logo of the business for the
business card.

22
Poster/Banner Evidences:
Pic 1:

This was the time when I was finding out if there was a temporary sale or anything going on
for the poster that will look good which was so I used it.
Pic 2:

This was the moment when I was searching for a good picture where there is a human model
wearing the clothes for the brand.

23
Pic 3:

This was the moment when I was about to add the picture of a human wearing the clothes in a
background remover to make it transparent and clear.
Pic 4:

This was the time when I was choosing the color for my text tagline below the title. The
tagline had to be something formal.

24
Strand 3:
Business Card Final:

The above is the final business card design that I have created. The business name is Shahid
Afridi Store. The business owner name is Saad Bakali who is also my client. I have added a
logo on the right side of the card. There are also diagonal designs which I have colored black
and gold to match with the logo color scheme. There is a small part of the logo which is a star
with the number 10 on the top left. The reason the number is 10 is because Shahid Afridi is a
Pakistani Cricketer who played with the jersey number 10. There are the contact details
which red icons to represent them. The reason I colored them red is to add a little bit of bright
color so it doesn’t seem to dark and plain. This way it is eye catching and formal at the same
time. I have added the details including the contact number, email, website and address in the
business card.

25
 Poster/Banner Final:

The above is the final poster that I have made for my client. As mentioned before the
business name is Shahid Afridi Store. I have added a picture of Shahid Afridi wearing the
clothes of the brand to represent an example of the product. The logo is on the top-left of the
poster to highlight it. There is the main title in the center-left which is “Summer Vol II” as it
is an ongoing sale by the brand which I discovered by researching their socials. I have added
the text tagline “Unleash Your Style, Just a Click Away” for branding reasons and the
website is given to order it from as it is an online store.
Strand 4:
Business Card Creation Plan Correction:
Date/Day Time/ Application Tools Material/ Steps Correction
Duration Resources
Approxima
te
8 September 8:00 PM to Google Save Images Laptop First I will use 
2023 9:00 PM my laptop to
One Hour open Google
Chrome where I
will search up
Shahid Afridi
Store and
download the
logo of the
brand for the
business card.
9 September 2:00 PM to Canva, Text, Insert Laptop I will start off 
2023 3:00 PM Downloads, Images, by opening
One Hour WhatsApp Uploads, Color Canva and

26
 picker. inserting my
template on the
designing area. I
will then upload
the logo in the
application and
insert them on
the logo area. I
will then choose
the color of the
designs. I will
choose the
colors that
match the color
scheme of the
logo. I will then
add the name
and the position.
Later I will
choose the font
style and size of
these texts. Now
I will open my
contact details
for the card
provided by the
client and insert
them in the card.

Poster/Banner Creation Plan Correction:

Date/Day Time/Duration Application Tools Material/ Steps Correction
Approximate Resources
8 September 9:00 PM to Google, Save Laptop First I will use 
2023 10:00 PM Instagram, Images my laptop to
One Hour Facebook open Google
Chrome where I
will search up
Shahid Afridi
Store and
download
pictures of a
cover star
wearing the
clothes for the
poster. Then I
will go through
the social media
profiles of the
business on

27
 Instagram and
Facebook and
download the
main title for the
poster which
will look good.
This can include
any sale going
on or any other
temporary thing
going on. I will
download that
picture as well.
12 September 8:00 PM to Canva, Text, Insert Laptop I will make this 
2023 9:00 PM PhotoRoom BG Images, poster out of
One Hour Remover and Uploads, scratch. The first
Downloads Color thing I will do is
picker and choose a
Text. background
color that will
look good. Then
I will add the
modelling
pictures
downloaded
before. Then I
will add the title
which will be
any sale or
temporary thing
going on.
12 September 9:30 PM to and online store Copy Paste Laptop After making 
2023 10:00 PM website Tool most of the
One Hour poster, I will add
the website URL
in the poster and
then recheck my
poster including
the colors and
text to make
sure that
everything is
perfect and that
it looks formal.

28
Criteria D:
Strand 1:
Testing Method 1 (Google Form):
Business Card Feedback:

29
30
Poster/Banner Feedback:

31
32
Testing Method 2 (Comparison):
Business Card:

33
 Differences
 Different Color Scheme
 QR Code
 Amount of Contact Detail icons.
 Dedicated person name
 Business name along with the logo
Similarities
 Logos Included
 Contact details included
 Matching logo color scheme

34
 Differences Similarities
 Slogan  Human Figure
 Website font size  Motto included
 Different design shapes  Small doted designs

Strand 2:

35
Specification List Correction:
Product Target Application Aesthetic Material Correction
Audience
Business Digital Canva The main Laptop, pencil Everything was done
Card Community color of my and like I planned but
heading and sketchbook, there were some
owner name color pencils, changes. These
will be black. marker. included changing
The style will the text of the
be times new heading and owner
roman. The as the designer
contact software didn’t have
details size Times New Roman.
would be The theme was
around 6 and changed from white
the heading and blue to black
around 10. and gold so it
The theme matches the logo
will be white color scheme. The
and blue. The background was also
background changed due to same
color will reason
white with
blue
designing.
Product Target Application Aesthetic Material Correction
Audience
Online Digital Canva/Adobe The main Laptop, pencil Everything was done
Poster Community Express colors of the and according to plan.
Banner text will be a sketchbook,
formal color color pencils,
like black or marker.
white. The
background
will be a
photo of some
of the clothes
that the
company
provides plus
will some
background
less pictures
people
modeling the
clothes.

Strand 3:

36
The responses to the question ‘What do You Like about my business card?’ included people
saying that it is catchy and the purpose plus details and information fit well together. Some
people said it looks nice and attractive because of the color scheme. Some people said they
like the design of it. The responses stated that more colors. The rest said it is classy and the
card design looks good.

The responses to the question ‘What do you dislike about my business card?’ included
responses declared that there is nothing bad about the business card and it look good. A few
said that that the red icons for the contact details doesn’t match with the business card color
scheme and the star with the number ‘10’ should be moved somewhere else or removed as it
doesn’t compliment the color scheme. Most people disliked the text and the star. The
responses said that there is no backside of the card and the business theme doesn’t look good.

The responses in pie graph form for the question of ‘What would you rate it out of 10?’ 9.1%
said 5/10 and 9.1% said 8/10. 18.2% said 6/10 and 18.2% said 7/10. 27.3% of the people said
9/10 and the rest 18.2% said 10/10.

The responses to the question ‘How can I improve?’ included responses that said to change
the color scheme along with the background and contrast. Some said to improve the font and
a few said that no improvements needed as it is perfect. These declared to use a different font
and make the logo more attractive while improving by editing the mistakes provided by my
responses. I can also improve by adding a backside.

Poster/Banner:

37
The responses to the question ‘What do you like about my poster?’ had responses that said
the colors are and font are good plus the motto of the brand is clearly stated. There was a
response that said nothing is good.

The responses to the questions ‘What do you dislike about my poster? stated that the colors
and the ‘vol’ placement disturbs the poster. The responses mostly disliked the ‘vol’ and the
text should be a better font plus the contrast. The triangles and the designs also doesn’t look
good for the responders. Few responses said that nothing is bad but some state that the
background is not that good and some say I should add a barcode reader.

The responses in form of a pie graph was for the question ‘What would you rate my poster?’
These responses showed that 9.1% said 2/10 and 9.1% said 6/10. 18.2% said 3/10. Then
27.3% said 7/10 and 36.4% said 9/10.

The responses to the question ‘How can I improve my Poster?’ said to add better slogans and
add more pictures related to the product. I should not overlap my text and improve the
background texture. I should remove the triangles and improve the colors. The responses said
to use brand colors and change font while adding barcode to redirect to the webpage.
Strand 4:
Business Card:
I would say that my Target Audience is 80-85% impressed as I got a lot of good responses. If
I changed the font and improved the contrast or graphics along with adding a backside. I
should have also changed the color of the icons for the contact details from red so it gives a
good look and I should have changed the placement of the star. If I did these my target
audience would be 100% impressed.
Poster/Banner:
I would say my Target Audience was 70-80% impressed as I got a lot of average responses. If
I changed the color of the background plus the text to make it more formal it would look
good. I should have removed the triangles in the poster to make it formal. If I also added a
barcode that redirected the client to the web page, it would look good and my Target
Audience would 100% impressed.

38