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Contents
1 MARKETING MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.1 MARKETING MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1. MARKETING MANAGEMENT
NARAYAN CHANGDER
1.1 MARKETING MANAGEMENT
1. A person, agent, agency, company or orga- B. Promotional pricing
nization, which is instrumental in reaching C. Dynamic pricing
the goods, merchandise or services to the
ultimate consumer D. Geographical pricing
A. Retailer 5. Sunita calls her friend Suman and requests
B. Wholesaler her to sell one of her paintings to Rama’s
mother. In this transaction who is the mar-
C. Manufacturer
keter
D. Broker
A. Sunita
2. environment consists of the factors B. Suman
like inflation rate, interest rate, and unem-
ployment. C. Both
A. Geographic D. None
B. Economic 6. Which Concept of marketing emphasise on
C. Demographic availability and affordability of the prod-
D. Technological uct?
A. Marketing Concept
3. Brokers are intermediaries that function to
bring buyers and sellers together B. Product Concept
A. TRUE C. Sales Concept
B. FALSE D. Production Concept
4. Temporarily reducing prices to increase 7. is the holistic approach behind how a

short-run sales is an example of which of brand builds identification and favorabilitu
the following? with customers and potential customers.
A. Segmented pricing A. Brand strategy
1. A 2. B 3. A 4. B 5. A 6. D 7. A
1.1 MARKETING MANAGEMENT 3
B. Brand story 14. What is the advantage to a business of

C. Brand voice having its employees generate product
ideas as a group?

D. Brand Design
A. More participants provide a variety of
8. K perspectives.
A. H B. It is easier to develop and implement
B. Y a product concept.
C. Group members tend to reach consen-
9. There are 3 major positioning errors. sus quickly.
A. Superpositioning D. Screening activities can be distributed
B. Underpositioning among several people.
C. Overpositioning 15. in , people interact continuously and
D. Direct Positioning informally, such fairly as family, friends,
E. Confused Positioning neighbors, and coworkers.
A. Primary Group
10. refers to natural resources that are
needed as inputs by marketers or that are B. Secondary Group
affected by marketing activities. C. Affiliated Group
A. Economic environment D. Social Group
B. Technological environment 16. web marketing involves
C. Natural environment A. selling web cameras
D. Cultural environment B. web advertisement
11. .... data are data that were collected for C. E-mail chatting
another purpose and already exist. D. browsing the web
A. Secondary
17. For the security precaution listed below,
B. Primary select the option(s) that would help de-
C. Primitive ter shoplifting, robbery, or employee theft.
Use S, R, and ET to indicate your choice
D. Cross-sectional
Have employees stationed in various parts
E. Order of the store
12. Which of the following is NOT a part of A. S (Shoplifting)
Micro environment? B. R (Robbery)
A. Competitor C. ET (Employee Theft)
B. Economic D. none of above
C. Customer 18. Third P in the 4P is
D. Supplier A. Product
13. Io B. Price
A. Kl C. Place
B. Hl D. Promotion
8. B 9. B 9. C 9. E 10. C 11. A 12. B 13. A 14. A 15. A 16. B 17. A 17. C

18. C
19. Marketing is a social and managerial pro- 24. which of the following is the function of
cess by which individuals and groups ob- marketing?
tain their needs and desires by creating, of- A. gathering and anaylsing market infor-
fering and exchanging things of value with mation
each other.
B. market planning
A. Salah
C. standardisation and grading
B. Correct
D. all of the above
NARAYAN CHANGDER
20. Who is the author of Marketing Manage-
ment Books that we have learned today? 25. A consumer market consists of consumers
who purchase goods and services for per-
A. Michael Kohler sonal use.
B. Philip Kohler A. False
C. Michael Kotler B. True
D. Philip Kotler
26. Process of gathering, analyzing, and inter-
21. A analysis is based on a customers preting information about market, product,
changes in attitudes, lifestyles, and opin- or service to be offered for sale in the mar-
ions. ket, about the past, present and potential
A. Demographic customers for the product or service.
B. Social-Cultural(Psychographics) A. MARKETING PLAN
C. Geographic B. MARKET RESEARCH
D. Behavioral C. MARKETING STRATEGY
D. PRODUCT TESTING
22. When Apple decides to improve features
of the iPhone by developing a newer, more 27. Which of the following Marketing philoso-
up-to date version, they have conducted phies aim at selling more and more prod-
the marketing function known as ucts through innovations in manufactur-
A. Product management ing?
B. Service management A. Product
C. Product/Service management B. Production
D. None of the above C. Marketing
D. Societal
23. If a business markets its products,
but there is negative demand, then 28. A small, private college advertises that,
consumers “Students will receive a Harvard quality
A. I’m interested but haven’t bought it yet education for a state university tuition.”
This is an example of positioning.
B. interested and bought the product to
try A. quality/price
C. already a customer B. benefit
D. loyal to the product C. competitor
E. don’t like the product and may even try D. use/application
to avoid it E. product category
19. B 20. D 21. B 22. C 23. E 24. D 25. B 26. B 27. A 28. A 29. A
29. It is how well clients and customers relate B. Marketing

to a specific brand. C. Branding

A. Brand resonance D. Advertising
B. BAV Model
34. Testing before launching a product is
C. Brand Z Model known as
D. Brand Equity A. Test marketing.
30. MSM Gula Prai didn’t believe in promot- B. Concept testing.
ing their products on media, but believe C. Acid test.
that the customers will buy their products
due to its low price and product availabil- D. Market test.
ity. They are practicing concept. 35. One of the following is the correct defini-
tion of marketing used by the Chartered
Institute of Marketing and the others are
fundamentally flawed. Which one is cor-
rect?
A. The selling process which results from
the identification and anticipation of cus-
tomer requirements.
A. production B. Marketing is the activity, set of insti-
B. product tutions, and processes for creating, com-
municating, delivering, and exchanging of-
C. sales ferings that have value for customers,
D. marketing clients, partners, and society at large.
E. societal marketing C. An accounting process of minimizing
costs and maximizing revenues.
31. Which of the following is NOT considered
D. The supply of goods and services to
a type of reseller?
customers in such a way that the company
A. wholesaler becomes the preferred source of supply
B. retailer for customers.
C. manufacturer 36. Which of the following is NOT a core con-
D. distributor cept of marketing?
A. Efficiency and Effectiveness
32. An organizational buyer, a decision made
based on personal emotions or promotion B. Needs, wants, demands
tactics. C. Value, Satisfaction and Quality
A. True D. Products and services
B. False 37. The process by which an individual attains
33. The process of getting people interested in awareness through his senses or mind is
your Company’s product or service is A. Learning
A. Sales B. Perception
30. A 31. C 32. B 33. B 34. D 35. B 36. A 37. B

C. Belief 43. Which market segmentation method is se-

D. none of above lected when classifications of age, gender,
income, or family size is utilized.
38. Of the following steps in the new product
A. Behaviorist
development process, which comes first?
A. writing the business proposal B. Psychographic
B. testing the product C. Demographic
NARAYAN CHANGDER
C. generating ideas D. Geographic
D. screening ideas
44. Not serving Asian countries
39. Which element of marketing mix includes
A. Strength
after sales service offered to the cus-
tomers. B. Weakness
A. Product C. Opportunity
B. Price
D. Threat
C. Place
D. Promotion 45. What are Secondary data?
40. Which of the following is not a part of Pro- A. are date freshly gathered for a specific
motion MIX? purpose or for aspecific research project.
A. Sales Promotion B. are data that were collected for an-

other purpose and already exist some
B. Product Life cycle
where.
C. Personal Selling
C. are data on news papers
D. Advertising
D. All are correct
41. Below are included in the cultural factors
in the consumer market: 46. The following are not functions of distribu-
A. social class tion channels, namely:
B. work A. Informasi
C. pean status B. Negotiation
D. motivation C. Promotion
42. What is one of the benefits of sending a D. Non physical
job interview follow up letter:
A. Lets the applicant submit test scores 47. Which country has blocked the popular
B. Allows the applicant to include a re- website ‘You tube’?
sume A. China
C. Reminds the interviewer of the appli- B. India
cant
C. Pakistan
D. Provides the interviewer with refer-
ences D. USA
38. C 39. A 40. B 41. A 42. C 43. C 44. B 44. C 45. B 46. D 47. A
48. Chloe recently took over the family busi- B. Exempted

ness so that her parents could retire.
C. Variable
While reorganizing her dad’s desk so that

she could use it, Chloe found several 5.25- D. Costly
inch floppy disks. She’d like to find out
what is stored on each disk, but she 53. Identify an advantage of a sole proprietor-
doesn’t have a computer with a floppy ship.
disk drive. She can’t access the data on
A. There are two or more owners, the
the disks because floppy disks have be-
partners share in the costs, decisions, and
come
responsibility.
A. networked
B. Money is easily raised by shareholders
B. destructive although most decisions are made by the
C. obsolete board of directors.
D. decentralized C. Run like a partnership and a corpora-
tion limited the responsibility of the part-
49. The minimum level or the factor price at ners
which the product may be sold is set by:
D. One owner who makes all of the busi-
A. Product cost ness decisions
B. Utility in the market
54. The marketing manager of this company
C. Level of competition
only focuses on the quantity of the prod-
D. Government regulation uct, product availability and low price to
appeal itself to the customers. This com-
50. Which stage of negotiation do many peo- pany uses
ple consider the most important part of the
process: A. Production Concept
A. Preparation B. Product Concept
B. Concession C. Sales Concept
C. Assessment D. Marketing Concept
D. Mediation E. Societal Marketing Concept
51. The following are all reasons why compa-
55. In this stage of the product life cycle, mar-
nies use a database, except.
keters develop extensions of products and
A. Identify prospects prices are set to beat or match the comple-
B. Customer profiling tion. Sales are at the highest and branding
is highly important.
C. Enhance customer loyalty
A. Growth
D. Entice customers to begin purchasing
E. To bribe consumers B. Introduction
C. Product Development
52. Expenses that DO change and do not al-
ways remain the same are known as D. Maturity
A. Fixed E. Decline
48. C 49. A 50. A 51. E 52. C 53. D 54. A 55. D 56. C

56. Which of the following is a true statement A. a transition.

about the consensus-building process:
B. an effective conclusion.
A. It should involve only one or two ideas.
C. defending an idea objectively.
B. It should always be conducted for-
mally. D. expressing a cultural barrier.
C. It varies from group to group. 61. What are the four broad components of
D. It works best with only two people. holistic marketing?
NARAYAN CHANGDER
57. Which of the following statements best de- A. relationship, social responsibility, in-
scribes the Production Concept? ternal, and performance marketing
A. Customers will favor products that are B. relationship, internal, position, and
readily available at reasonable prices. performance marketing
B. Continuous improvement in product C. integrated, internal, position, and per-
quality and features is essential. formance marketing
C. Heavy promotion and pressure selling D. integrated, relationship, social respon-
tactics are necessary to generate sales. sibility, and position marketing
D. Companies should focus on customer E. relationship, integrated, internal, and
needs and satisfaction. performance marketing
58. Serving as a volunteer in a specific indus- 62. Marketing management is

try or business-related organization is one
way that individuals obtain A. managing the marketing process
A. Work experience B. monitoring the profitability of the com-

pany’s products and services
B. Monetary compensation
C. the art and science of choosing tar-
C. Technical training
get markets and getting, keeping, and
D. Guidance counseling growing customers through creating, de-
livering, and communicating superior cus-
59. acts as a silent salesman as it induces
tomer value
customers to buy the product.
D. developing marketing strategies to
A. Branding
move the company forward
B. Packaging
C. Labelling 63. One of the conditions for price skimming
is
D. None
A. seize the market with competitive
60. Roberto has just finished giving a pre- prices
sentation about global warming. An ob-
viously irritated audiencemember stands B. high income consumers
and says that there is no evidence to prove C. low income consumers
global warming exists. Roberto calmly
D. break through the market because the
readsresults from three scientific reports
number of similar products is large
on its existence. Roberto’s response is an
example of E. let there be a price war
57. A 58. A 59. B 60. C 61. E 62. C 63. B 64. C

64. Which of the following is NOT an element 70. A very small section of the whole mar-
of the marketing mix? ket which has not yet been identified and
served by competitors is referred to as:

A. Distribution
B. Product A. Segment marketing
C. Target market B. Local marketing
D. Pricing C. Niche marketing

D. Individual marketing
65. Choose three functions that packaging
should include; 71. Which of the following is an example of an
A. Protect the product integrated software application:
B. Promotes the brand image A. URL
C. The cost of Production B. Java
D. Eye catching C. SMS

D. Point-of-Sale
66. All of the following are types of primary
research EXCEPT 72. What is marketing?
A. Observation A. The four basic marketing strategies,
B. Commercial Sources called the four Ps:product, place, price,
and promotion
C. Test market
B. the process of planning, pricing, pro-
D. surveys moting, selling, and distributing products
67. Which of the following is not a useful base to satisfy customers’ needs and wants
for segmenting organizational characteris- 73. 4 P’s are
tics?
A. Product, price, place, promotion
A. by industry type
B. production, price, place, promotion
B. by geographical location
C. product, price, position, promotion
C. by organizational size
D. none of above
D. by turnover
74. Types of entities that are offered to con-
68. is tangible sumers, EXCEPT:
A. Service A. Organizations
B. air B. Experiences
C. Product C. Properties
D. none of above D. Ideas
69. Green Marketing is a part of E. Adventure
A. Social Marketing 75. Which of the following is not part of indi-
B. Service Marketing rect distribution channel
C. Relationship Marketing A. Zero level channel
D. Rural Marketing B. One level channel
65. A 65. B 65. D 66. B 67. D 68. C 69. C 70. C 71. D 72. B 73. A 74. E
75. A 76. B
C. Two level channel 81. In the service industry how many Ps com-
D. Multi level channel prise the marketing mix?
A. 4 Ps
76. Price refers to B. 7 Ps
A. where the product will be sold C. 10 Ps
B. How much people will to pay for the D. 8 Ps
product
82. The culmination of a brand’s value. This
NARAYAN CHANGDER
C. how the business tells people about includes reputation, brand awareness, and
the product market share.
D. none of above A. Branding
77. Consumer buyer decisions are by several B. Brand equity
people. C. Promotion
A. True D. Value
B. False 83. This helps in identifying the target buyers’
needs and wants, as well as their rating
78. MI-one of four components of MIS is an of competing products in terms of those
acronym of needs and wants.
A. Marketing Information A. Customer Perceived Value
B. Marketing Intelligence B. Customer Value Analysis
C. Marketing Inspection C. Customer Relationship Management
D. All are correct D. Database Marketing
79. Which of the following is not a basic need 84. Marketing is related to
according to Maslow? A. product
A. Biological needs (Food and shelter) B. service
B. Safety needs (Security) C. people
C. Sporting Needs (Watching your fa- D. all
vorite team plays) 85. packaging is used for bulk handling and
D. Love and belonging warehouse support
E. Esteem needs (Achievement and Sta- A. primary
tus) B. secondary
C. tertiary
80. Which phase of the Product life cycle is
when sales rise and competition start to D. none of above
notice your product.
86. There are steps in Marketing Process.
A. Introduction A. two
B. Growth B. four
C. Maturity C. five
D. Decline D. six
77. B 78. B 79. C 80. B 81. B 82. B 83. B 84. D 85. C 86. C 87. A
87. the combination of different promotional B. Starts with advertising, ends with dis-
elementsthat a company uses to reach and tribution
influence potentialcustomers

C. Starts with consumers, ends with con-
A. promotional mix sumers
B. advertising mix D. Starts with distributors, ends with con-
C. communication mix sumers
D. none of above 92. Many companies give a return of part of

the purchase price as an incentive for cus-
88. Identify the factor based on the given ex- tomers to purchase their product is called
planation. As these increase, so will the a:
price and vice versa
A. premium
A. Cost & Expenses
B. rebates
B. Supply & Demand
C. samples
C. Consumer Perception
D. sweepstakes
D. Competition
E. Government 93. Information, statistics, or other type of
data that already exists. Someone has al-
89. A marketing concept consists of several ready collected the information, but others
phases, although the number can vary. can use it.
Which three phases are an integral part of A. Market research
a marketing concept?
B. Primary data
A. Situation analysis, marketing goals
and marketing strategy C. Variable
B. Situation analysis, customer avatar D. Secondary data

and evaluation of the results 94. The family of orientation consists of, ex-
C. Situation analysis, product policy and cept
product policy measures A. Mother
D. none of above B. Father
90. A company uses data from its sales C. Siblings
records to reduce its product line by elim- D. Uncle
inating the products that did not sell well
in the last two years. 95. What term describes repeat customers to
A. Marketing Information Management a business because they have been so sat-
isfied with previous purchases from the
B. Market Planning business that they will not consider other
C. Promotion alternatives?
D. Product Management A. Brand recognition
91. According to Philip Kotler, how does mar- B. Duplicity

keting start and end? C. Prospect
A. Starts with production, ends with sales D. Loyalty
88. A 89. A 90. B 91. C 92. B 93. D 94. D 95. D 96. B

96. The most important consumer-buying orga- C. Sales arrangement

nization in society is D. Segmentation of target group accord-
A. Friends ing to their needs
B. Family 102. Which of the following help a business
C. Relatives keep stock based on sales and allow them
D. Organizations to spend money based on a planned bud-
get?
NARAYAN CHANGDER
97. There are several stages of negotiation A. Dollar control
process. Which is considered the most im-
portant part? B. Unit control
A. Preparation C. Stock turnover
B. Concession D. Stock list
C. Assessment 103. Based on the picture, provide your an-

D. Mediation swer. Is the content of the picture is
98. At this point in the Marketing Funnel, they

have already evaluated you and have de-
cided to do business with you in some
small way.
A. Interest
B. Evaluation
C. Trial
D. Adoption
99. A box containing 20 small boxes of choco-

lates is an example of A. true
A. Primary packaging B. false
B. Secondary packaging C. can’t say
C. Transportation Packaging D. none of above
D. none of above
104. IPL is promoted aggressively to both com-
100. is an advantage of advertisement panies and fans. This is an example of mar-
keting a(n)
A. Better Reach
A. Idea
B. Less Effective
B. Event
C. Rigidity
C. Experience
D. Lack of Feedback
D. Place
101. Market segmentation means
105. Any form of communication used to in-
A. Segmentation of sales teams form, persuade, or remind; how potential
B. Allocation of territory customers will be told about the product
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A. Price D. Theodore Leveit

B. Place 110. Correct segmentation is aimed at

C. Promotion A. appeal to all consumers
D. Product B. addressing consumer groups
106. Honest goal setting usually helps you to C. definition of the target group of con-
your priorities sumers
A. confuse D. formation of loyalty
B. clarify 111. To know about religious affairs is called-
C. conceal A. Advertisement
D. complicate B. Publicity
107. Which one of the following is a “Generic” C. Promotion

name of product? D. Marketing
A. MRF Tyre 112. Geographic segmentation is based on:
B. Close-up Toothpaste A. Income levels
C. Wristwatch B. Psychographic characteristics
D. Canon Camera C. Physical location or region
108. Identify the marketing management phi- D. Consumer attitudes
losophy:A company decides to do promo- 113. Which of the following a primary objec-
tion of a new chips flavor. For this con- tive of a sales promotions?
tests are organized in different colleges.
A. Stimulate market demand
The youth is the target market for the
chip makers. However, there hasn’t been B. Catch all marketing function
proper research about the liking of the C. Improve product availability
flavor among the youth. The company
D. All of the above
has launched this product based only on
intuition. The company has decided to 114. 15 which of the following is a promotion
go ahead with the promotional campaign technique
even if there is a negative response from A. Business card
the buyers.
B. Press release
A. Production concept
C. News letters
B. Product concept
D. All
C. Selling concept
115. is one of the most basic influences
D. Marketing concept
on an individual’s needs, wants, and be-
109. Basically marketing management make haviour.
popular by- A. Brand
A. E. Jerron Mcarthy B. Culture
B. Philip Kotler C. Product
C. Neil Borden D. Price

116. Which of the following is the feature of B. is a device that legally identifies own-
the marketing? ership of a registered brand or trade
A. Needs and wants name
B. Creating a market offering C. The process of working toward maxi-

mizing recognition of a particular brand
C. Customer value
D. Consumer preference for a particular
D. All of the above brand as compared to competitor prod-
ucts or services
NARAYAN CHANGDER
117. Media publics do NOT include:
A. radio and television 121. is the way you advertise your prod-
uct.
B. newspapers and magazines
A. product
C. social media
B. promotion
D. government
C. logo
118. Successful organizations learn the prefer-
D. brand
ences and behaviors of key customer seg-
ments through: 122. Brands tend to charge customers
A. more for their products
B. less for their products
123. Which product is suited for Market Skim-

ming Pricing
A. A product facing too much competition
B. An innovative product with high de-
A. market research mand
B. market segmentation C. A newly introduced product
C. choosing only one target market D. A product with short life span
D. setting a price everyone can afford
124. From among the following, identify the
119. Group of potential customers that you factor which does not form part of facili-
identify to sell products or services to. tating function of marketing?
A. Market Trends A. Financing
B. Target Market B. Risk bearing
C. Distribution C. Packaging
D. Marketing Mix D. Standardization
120. Branding is 125. The ideas generation can come from

A. the use of a name, design, symbol, A. employees
or a combination of those elements that B. customers
a sports or entertainment organization
uses to help differentiate its products C. competitors
from the competition D. ghost

126. The company select certain stores in dif- 131. What should a business do in the intro
ferent geographic areas and ask them to stage?
keep its new product into their stores in

return for a fee.
A. Product testing
B. Controlled testing
C. Simulation testing
D. none of above
A. make lots of their product
127. The verbal component of the brand is B. build up sales
called:
C. increase staff numbers
A. Trade mark D. increase customer awareness
B. Brand mark
132. ‘Lifebuoy soap’ and ‘Close up toothpaste’
C. Brand name are manufactured by
D. Brand symbol A. Nestle
B. Proctor and Gamble
128. Product must be
C. Hindustan Unilever Ltd.
A. Best quality
D. Amul
B. cheap quality
133. Sigma-Sunco has decided to introduce
C. Perished
its new sunscreen eye drops in a limited
D. Old market consisting of only two cities and
closely monitor the reactions of potential
129. IT OUTLINES THE ARCHITECTURE OF customers to the product and marketing
VALUE CREATION BY DEFINING THE EN- program. This is called
TITIES, FACTORS, AND PROCESSES IN-
A. Diffusion analysis
VOLVED IN DELIVERING AND CAPTURING
VALUE IN THE MARKETPLACE. B. Concept test
A. MARKETING MODEL C. Use test
D. Test marketing
B. FREEMIUM MODEL
C. BUSINESS MODEL 134. What is the purpose of radio advertising?
D. ARTISTIC MODEL A. To reach a wide audience
B. To provide visual content
130. Which function is concerned with making
C. To target specific demographics
decisions about investments and credit?
D. To display large images
A. marketing information management
135. refers to specific and thoughtful advertis-
B. pricing
ing that reaches the target market for the
C. financing product.
D. distribution A. Promotion

B. Physical Evidence 141. What is the marketing mix?

C. Process A. the mix of people needed for the mar-
D. Advertising keting process
136. markets are made up of members of B. a recipe for marketing

the distribution chain. C. part of the functions of marketing
A. Consumer D. four basic marketing strate-
B. Business-to-business (industrial) gies:product, place, price, and promotion
NARAYAN CHANGDER
C. Channel
142. Marketing Management Tasks
D. Institutional
A. Connect with customers
137. Two ways to motivate employees B. Waiting for competitor attacks
A. Human Resources
C. Communicating value
B. Rewards and encourage creativity
D. Build a strong brand
C. Recruiting
E. Kill all competitors
D. Vertical Organization
138. In an economic system, which of the fol- 143. Shelly will only buy Starbucks coffee is
lowing is the decision to purchase raw ma- an example of
terials and make it into an item to sell? A. brand position
A. What to produce? B. brand loyalty
B. For whom to produce?
C. brand identity
C. How to produce?
D. visual symbol
D. When to produce?
144. Activities that only focus on selling goods
139. The set of independent organizations re-
are referred to as
sponsible for making a product available
to the consumers is called. A. Marketing
A. Marketing Channels B. Advertising
B. Retailer C. Distribusi
C. Fulfillment Art D. Sale
D. Sales Manager
E. Economy
140. Which of the following holds that con-
sumers prefer products that are widely 145. The channel of distribution in which there
available and inexpensive? exists only the retailer in between manu-
facturer and customer is called:
A. the product concept
B. the production concept A. Two level
C. the selling concept B. Three level

D. the performance concept C. Zero level
E. the marketing concept D. One level

146. The selling price of a box of crackers is 151. It is when a customer develops a com-
$1.75 You mark the crackers up to $2.54. mitment to a brand and becomes a repeat
What is the markup percentage? buyer-sometimes for life.

A. 45% A. Brand Value
B. 40% B. Brand Marketing
C. 35% C. Brand Loyalty
D. 29% D. Brand Performance
Explanation:100 x ((2.54-1.75)/1.75) =
45% 152. Marketing Mix is the most visible part of
the marketing strategy of an organization.
147. The marketing manager of this company A. True
is very customer-oriented and focuses on
selling the products or services that the B. False
customer wanted or needed. This company 153. Where in the Microsoft Word word-
uses processing program should you look to de-
A. Production Concept termine what page of a document you’re
B. Product Concept on and how many words are in the docu-
ment?
C. Sales Concept
A. Status bar
D. Marketing Concept
B. Ribbon
E. Societal Marketing Concept
C. Quick access toolbar
148. Modern concept of marketing starts D. Title bar
with:
A. Purchase 154. Which of the following concept believes
in economies of scale?
B. Storage
A. Product concept
C. Consumer research
B. Production concept
D. Promotion
C. Selling concept
149. Which is not included in the 3 Aspects of D. All of these
Competitive Advantage
A. Benefit 155. Which of these types of advertising is
NOT mass media?
B. Target Market
A. television
C. Corporation
B. word of mouth
D. Competition
C. internet
150. A company takes to convert products D. radio
from concepts to market-ready solutions.
The approach is called as 156. LCD TV purchased is an example of
A. Core concept A. Convenience products
B. Customer relationship B. Shopping products
C. Value Chain C. Speciality products
D. Customer loyalty D. Durable products

157. Car rental firms, hair dressers, and man- B. public areas are clean
agement consultants provide C. electrical equipment is turned off
A. goods
D. windows and doors are locked
B. experiences
163. Subdividing of market into homogeneous
C. events
subsections of customers is referred to as:
D. services
A. Target marketing
E. information
NARAYAN CHANGDER
B. Market segmentation
158. Providing a product with properties dif- C. Product positioning
ferent from competitive offers is a strat-
egy: D. Differentiated marketing
A. specialization 164. Is anything that can be offered to a mar-
B. diversification ket to satisfy a want or need, includ-
ing physical goods, services, experiences,
C. differentiation
events, persons, places, properties, orga-
D. none of above nizations, information and ideas.
159. Which is NOT one of the five steps in con- A. Product
ducting market research? B. Potential product
A. Apply for government funding C. Basic product
B. Identify problem
D. none of above
C. Obtain data
165. True or False:Businesses can choose
D. Choose the best solution
whether or not they want to pay taxes at
160. ‘ refers to designing a package (that the state and federal level
is a wrapper or a container) for a product A. True
A. Packaging B. False
B. Designing
166. Task environment in marketing is other-
C. Summery
wise referred to as:
D. Fixing
A. Micro environment
161. packaging helps the marketer in B. Macro environment
A. raising the standard of health and san- C. Competitive environment
itation
D. Socio-cultural environment
B. innovation opportunities
C. product differentiation 167. “Taste bhi Healthy bhi”-Name the Prod-
uct
D. all of the above
A. Sunfeast Yippee Noodles
162. Businesses may prevent burglaries by
B. Maggi-2 Minutes Noodles
checking every room in the building at
night to make sure that the C. Maggi-Masala Oats Noodles
A. telephones are tranferred D. Top Ramen

168. Name of the brand B. Offering to find information for cus-

tomers

C. Agreeing that customers are always
right
D. Selecting certain customers to help
173. A supplier is a person who seeks re-

sources from others and is willing to offer
A. Whatsapp something of value for them.
B. Snapchat A. Correct
C. Facebook B. Salah
D. Tinder 174. Describes the level of marketing
169. To understand Your WHO it’s good to be plan:TACTICAL
A. focus on making money A. Target marketing decisions
B. customer centric B. Analysis of marketing opportunities
C. good in Social Media C. Product features
D. always smiling D. Promotion
170. A graphic, mark emblem, symbol or styl- E. Sales channels Service
ized name used to identify a company, or-
ganization, product or brand. 175. Which of the following is outdoor adver-
tising media
A. Labelling
A. Newspaper
B. Logo
B. Journal
C. Slogan
D. none of above C. Radio
D. Sky Writing
171. How to carry out promotions by inter-
acting directly through someone’s personal 176. Market Segmentation can be resorted to
media such as email, telephone, WA blast, by means of
etc. is a promotion mix approach to ele-
A. Segmenting by age
ments?
A. Advertising B. Segmenting by income
B. Sales Promotion C. Segmenting by geographically
C. Personal Selling D. All of these
D. Public Relation 177. The brand is
172. What is an example of an employee rein- A. Product with logo
forcing a service orientation through com-
B. Product with personality
munication?
A. Telling customers they are misin- C. Coffee type
formed D. Marketing theory

178. Marketing manager outlines the market- 183. What does utility mean?
ing activities that will be undertaken to ex- A. Amount
ecute the marketing strategy is known as
B. Value added
A. Marketing plan
C. Where to go
B. Marketing strategy
D. none of above
C. Marketing tactics
D. Marketing projections 184. With the small size of the marketing de-
NARAYAN CHANGDER
partment and broad powers of the market-
179. is described as the set of marketing ing director, the following type of market-
tools that a firm uses to pursue its marketing organization is used:
ing objectives in a target market.
A. department of strategic marketing
A. Product Mix
B. a full-fledged marketing department
B. Price Mix with a wide range of responsibilities
C. Promotion Mix C. a sales-oriented marketing depart-
D. Marketing Mix ment
D. marketing department limited
180. Social factors includes family, reference
group, social roles and 185. Based on the Product-Services category,
A. Life cycle aviation services are included in the
category
B. Statuses
A. Pure service
C. Personality
B. Pure tangible goods
D. none of above
C. Hybrid
181. Which of the following is true of business
D. Tangible goods accompanied by ser-
markets?
vices
A. Products sold in such markets are usu-
E. Services accompanied by goods
ally highly standardized.
B. Property rights, language, culture, and 186. The major benefit of following an undif-
local laws are the most important con- ferentiated approach is:
cerns. A. less competition
C. Business buyers buy goods to make or B. cost economies
resell a product to others at a profit.
C. greater profit
D. Buyers have limited purchasing power.
D. greater consumer satisfaction
E. Buyers are usually not skilled at com-
paring competitive product offerings. E. broad product lines
182. Tangible good that can be sold for profit. 187. The business concentrates on achieving
superior performance in an important cus-
A. Service tomer benefit area valued by a large part
B. Product of the market.
C. Food A. Focus
D. Haircut B. Logistics

C. Differentiation B. Items are sold using a special promo-

D. Overall cost leadership tional offer which is brightly coloured and
attracts attention

188. Which level of packaging is very close to C. Items are sold at production cost price
the product to attract customers into the store and in-
A. Secondary crease purchases
B. Primary D. none of above
C. Transportation
193. Any goods and services a business sells
D. Neutral
189. The segmentation technique where an or-

ganization’s target market is segmented
based on variables such as age, gender,
education, income, etc. is called seg-
mentation.
A. Demographic
B. Behavioural
C. Psychographic
D. Geographic
A. advertising
190. It occurs when a stimulus such as an ad-
vertisement comes within range of a per- B. product
son’s sensory receptor nerves-vision. C. market segment
A. Exposure
D. profit
B. Attention
C. Interpretation 194. Customerization combines operationally
driven mass customization with cus-
D. none of above tomized marketing in a way that empow-
ers consumers to design the product and
191. The following are the activities of content
service offering of their choice.
marketing, except
A. True
A. partnership dengan influencer
B. create a podcast on a streaming plat- B. False
form
195. A person’s “pattern of living in the
C. Upload promotional tweets on Twitter world” refers to his or her
D. content marketing di website A. attitude
192. What is meant by Psychological pricing B. consumer behaviors
strategy?
C. lifestyle
A. Items are offered at an uneven num-
D. belief system
ber to appear cheaper encouraging sales
(eg £9.99) E. core values

196. Knowing the income of a potential cus- 200. Political campaigns are generally exam-
tomer can help you determine products’ ples of
A. Cause marketing
A. Pricing B. Organization marketing
B. Place C. Person marketing
C. Promotion D. Event marketing
D. Label
NARAYAN CHANGDER
201. Marketing is influenced by
197. What is the term for dividing your target A. product demand
market into even smaller groups of peo- B. Brand image
ple? C. buyer behavior
A. division D. all of these
B. market qualifying
202. Mark True or False next to each scenario
C. market segmentation below to indicate if it is employee theft or
not. An employee is given a dress from the
D. splitting
bridal store she works at by the owner of
the company as a bonus.
198. Identify the type of promotional media
based on the example below:Ads on Face- A. True
book or Instagram B. False
A. Print Media
203. What advantage cannot a company claim
B. Broadcast Media if it uses the differentiation strategy?
C. Online Media A. The company increases customer loy-
alty.
D. Specialty Media
B. By applying the differentiation strat-
199. The hotel’s buffet offers breakfasts with egy, operational costs can be reduced.
“recently made omelets” and “freshly C. The company does not have to take
made bread” customer requests into account when
preparing the production process. This
has a positive effect on the time factor.
D. none of above
204. Select the factor based on the explana-

tion:Companies want more than one prod-
uct to reach customers. For example, the
A. Core Benefit Nintendo Wii has not just the console, but
accessories, games, etc.
B. Generic product
A. Product Line (Depth, Extension & Con-
C. Expected product traction)
D. Augmented product B. Branding
E. Potential product C. Packaging

D. Product Modification 208. Select the paid form of communication by

an identified sponsor.
E. Repositioning

A. Publicity
205. (Refer to the attached image)In the value
B. Promotions
chain analysis, which of the primary activ-
ity includes the raw material inputs? C. Advertising
D. Personal selling
209. Investment decisions, financing decisions

and dividend decision made by which func-
tion?
A. Marketing
B. Finance
A. Inbound Logistics C. HRM
B. Outbound Logistics D. Operations
C. Both
210. The level of packing used to present a gift
D. None to your friend on his birthday:
206. Identify how the following are used A. primary packaging

by management to establish a sales B. Secondary packaging
quota:Based on dollars.
C. Transportation Packaging
A. Sales people are required to sell a cer-
D. none of above
tain number of products per month, year
or other time period 211. Choose the correct optionTatiana testi-
B. Sales people are required to sell a cer- fied in court that she had never seen the
tain dollar amount of sales per month, man
year or time period A. after
C. Sales people are requited to sell a cer- B. before
tain amount of products in a particular
timer period designated by the company C. ago
D. Sales people are required to sell a par- D. since

ticular a type of product in a specific pe- E. for
riod of time
212. T-shirts sold at music concerts that are
207. Which gap does not exist in the GAP anal- imprinted with a rock group’s name are ex-
ysis? amples of products that have utility.
A. Planned gap A. service
B. Operational gap B. form
C. Strategic gap C. price
D. none of above D. intangible

213. This environmental factor does not fall 218. What do you notice in this photograph
under the political factors
A. Language
B. Nationalism
C. Ideology
D. Stability
NARAYAN CHANGDER
214. products are frequently bought with- A. Segmentation
out too much of an effort
B. Assortment
A. Shopping goods
C. Identification
B. Unsought goods D. Differentiation
C. Specialty goods
219. Market positioning is based on the policy:
D. Convenience goods A. specialization
215. Why is market segmentation carried out? B. concentration

C. differentiation
A. To provide a commercially viable
method of serving the customers D. none of above
B. To break down large market into 220. What is the purpose of the marketing con-
smaller markets cept?
C. Allows the achievement of greater A. Customer satisfaction
market share. B. Increase Sales Volume
D. Provides an opportunity to surpass C. Inform and sell
competitors D. Integrated Marketing
216. This is a pricing strategy recommended 221. Porter’s five forces is usually used to an-
for products that have become obsolete: alyze which environment?
A. Survival pricing A. Internal

B. Micro
B. Geographic pricing
C. Customer
C. Price skimming
D. Macro
D. none of above
222. If a business aims its advertising toward
217. The results of exploratory research are a specific group of consumers that have
often similar wants and needs, that group would
be their
A. specific
A. price
B. qualitative B. supply and demand
C. quantitative C. target market
D. unusable D. Marketing mix

223. starts after the production of things 227. What are critical considerations when
A. Marketing choosing a location for a retail store?

B. Buying A. Traffic
C. Selling B. Convenience
D. Advertising C. Visibility
224. To understand the role of the Advertising D. Nearby police station

Division/Company, note that advertising
companies are tasked with answering the 228. refers to the important decisions related
following questions, except; to the product such as quality, design,
branding, product labelling packaging,
A. When (scheduling)
A. marketing mix
B. Who (market segment)
B. product mix
C. How (media and activities)
D. What (positioning) C. promotion mix
E. How Much (budget) D. marketing
225. What has Coke Cola done to its product 229. The main function of is to provide in-
to survive? formation required by law.
A. Labelling
B. packaging
C. Branding
D. all the above
230. Must be formulated in terms of targeted

levels of customer service
A. Marketing Objectives
B. Channel Objectives
A. change the recipe
231. In addition to his name, address, and
B. change the bottle phone number, what information should
C. change the size Dwight include in his corporate email sig-
nature?
D. change the logo
A. His position, company, and references
226. Is the assignment of meaning to the re-
B. His work history, company, and email
ceived sensations.
address
A. Attention
C. His position, work history, and email
B. Interpretation address
C. Memory D. His position, company, and email ad-
D. none of above dress

232. Finally, Aini and Khalid chose En. Ma- A. How intermediaries are performing
lik as their contractor and will now decide B. Their target markets’ needs and wants
when he should start work on their new
home. What stage of the consumer deci- C. How much to charge for their products
sion making process is this? D. What to name their products
A. Purchase decision 238. What is not one of the building blocks of
B. Evaluation of alternatives strategic marketing?
A. strategic planning
NARAYAN CHANGDER
C. Problem recognition
D. Information search B. Strategic control
C. Strategic accounting
233. An organization directs its marketing ef-
forts at two or more segments by de- D. none of above
veloping a marketing mix for each seg-
239. is the art and science of choosing
ment. Identify the target marketing strat-
target markets and getting, keeping, and
egy adopted here?
growing customers through creating, de-
A. Multi-segment approach livering, and communicating superior cus-
B. Concentration approach tomer value.
C. Total market approach A. Strategic management
D. Differentiated market approach B. Knowledge management
C. Marketing management
234. Customer Analysis(surveys) are a great
source to study a customers buying habits. D. Distribution management
A. TRUE E. Operations management
B. FALSE 240. Effective marketing begins with a good

product.
235. Which is part of Personal Selling-
A. True
A. Direct Response
B. False
B. Broadcast
241. Which function of marketing includes de-
C. Sales Presentation
ciding how much to charge for a product or
D. Press Release service?
236. Terms-of-sale selling policies cover such A. Promotion
conditions of the sale as B. Product/Service Management
A. credit, delivery, and discounts C. Financing
B. installation and maintenance D. Pricing
C. discounts, guarantees, and returns 242. What is market analysis?
D. entertaining the customer and A. The process of managing a company’s
prospecting marketing activities
237. Providing marketing information is an im- B. The process of gathering data and in-
portant channel activity. Businesses rely formation to gain insight into customer
on marketing information to determine needs and market trends

C. The process of using social media plat- 248. What is available market?
forms to promote a product or service A. The set of consumers whoprofess suf-

D. The process of researching and analyz- ficient level ofinterest in a market offer
ing the market in order to gain an under- B. The consumers who haveinterest, in-
standing of customer needs and market come and accessto a particular market of-
trends fer
243. It is defined as the totality of a group C. The set of consumers whoare buying
that includes people who look, think, and the company’sproduct
act the same as well as those who do not. D. The part of qualifiedavailable market
thecompany decide to pursue.
A. Public
B. Private 249. All people who share similar needs and
wants and who have the ability to pur-
C. Campaign chase a given product is
D. Planning A. market share
244. The Marketing Mix can also be called B. customer profile
C. Market
A. 4 P’s
D. goods and services
B. 4 C’s
C. 2 M’s 250. Companies need to continually adapt
strategies to changes in the competitive
D. none of above environment. So a good company is a bal-
ance between consumers and competitors.
245. Which one is not an element of marketing This is called
mix?
A. *Competitor-centered company
A. Product
B. *Customer-centered company
B. Protection of consumer
C. *Market-centered company
C. Promotion D. Supplier centered company
D. Place
251. This analysis covers all business units of
246. Net Income = a multi-business organisation.
A. Revenue-Expenses A. Business-Level Analysis

B. Corporate-Level Analysis
B. Revenue X Expenses
C. Revenue / Expenses 252. A type of testing which the company
selected certain stores in different geo-
D. NONE graphic areas and ask them to keep its
new product into their stores in return for
247. 4P’s include
a fee.
A. Process A. Product Testing
B. Market B. Controlled Testing
C. Product C. Simulation Testing
D. Selling D. none of above

253. Which function of marketing is concerned 257. GAP analysis is a general concept of an
with physical movement of goods from one analytical approach to assessment:
place to another? A. strategic gaps
A. Distribution B. strategic plans
B. Marketing Planning C. marketing strategies
C. Logistics D. none of above
D. Transportation
NARAYAN CHANGDER
258. What type of customer personality
254. the labelling of a pack of oats cookies knows exactly what they are looking for
explains how the product is beneficial in and can usually make a decision quickly?
adding fibre to the diet and the other re- A. Aggressive
lated health benefits. identify the realated
B. Systematic
function of labelling
C. Impulsive
A. describes the product and specifies
the content D. Social
B. identification of the product or brand 259. A person who buys goods either for re-
C. grading of the product sale or for use in production or for use of
somebody else.
D. helps in promotion of the products
A. buyer
255. Identify the logo? B. customer
C. consumer
D. none of above
260. “Silicon Valley of India” is

A. Pune
B. Bangalore
C. Mumbai
D. Hyderabad
A. D-Mart 261. In designing communication, what prob-

B. Wall mart lem does the message strategy want to
solve?
C. Big Bazar
A. Who’s to say
D. Dubai Mall
B. How to say it
256. 12 which of the following is a part of C. What to say
product positioning
D. Why should I say it?
A. Promotion
262. refers to the offer of sale in return of
B. Product benefit
payment in easy installment without any
C. Competitor interest charges thereon.
D. All A. Full Finance 0%

B. sampling B. Weakness
C. usable benefit C. Opportunity

D. Quantity gift D. Threat
263. Marketing is a process which aims at
268. Which among the below marketing mix
A. Production elements causes ready, convenient, and
B. Profit making timely availability of products?
C. Satisfaction of customer needs and A. Promotion
wants at profit
B. Pricing
D. Selling
C. Production
264. Which among the following is not a base
D. Distribution
of demographic segmentation?
A. Age 269. BestBrew Corp. and True Coffee Inc.
B. Gender were two leading coffee manufacturing
firms. They united and created a whole
C. Education
new firm called True Brew Inc. that used
D. City the best customer front-end and opera-
tional back-end processes of the two firms.
265. What things should the company do to This union is an example of a
build customer loyalty?
A. brownfield entry
A. Reward loyal customers with a loyalty
program B. greenfield entry
B. Make customer care a priority for the C. takeover
brand
D. merger
C. Make customer discounts
D. All of the above 270. channels consist of company sales-
people contacting buyers in the target mar-
266. The following are the benefits of market ket.
segmentation except
A. Advocate
A. Companies will be able to detect
trends of change early and precisely B. Social
B. can design products that truly suit mar- C. Expert
ket demand
D. Direct
C. can determine effective campaigns
and advertising
271. True or False. The importance of probing
D. High production costs due to short for information, or questioning in the sales
lead times process, involves getting the customer to
talk in order to determine their needs.
267. A new competitor (a business selling sim-
ilar products) has opened nearby A. True
A. Strengths B. False

272. The set of interdependent organizations 276. Why Firms Go International?

involved in the process of making a prod-
A. Growth
uct or service available for use or consump-
tion by the consumer or business end user B. Recognition
A. Intermediaries C. To serve Humanity
B. Manufacturer
D. To have an office overseas
C. Distribution channel
NARAYAN CHANGDER
D. Channel Management 277. Natural Environment:
273. Is this A. Population Growths

B. Household Patterns
C. Ethnic Markets
D. Anti-pollution Pressures
278. Which of the following is most related to

the marketing concept?
A. Price? A. Make a profit

B. Place? B. Satisfy customers
C. Promotion? C. Gain market share
D. Product?
D. Increase sales
274. What statement is not correct?
279. Marketing plans help marketers under-
A. Marketing can increase revenue
stand past decisions and outcomes better
B. Building and maintaining reputation so that they can avoid
C. Marketing can help control the cost in
A. repeating past mistakes
a company
D. Effective consumer engagement B. writing new marketing plans
C. explaining problems to management
275. How does public relations help in building
a positive brand image? D. losing market share
A. Public relations helps in building a pos-
itive brand image by managing and shap- 280. A company’s marketers want to begin
ing the public perception of a company or marketing research, but they are unfamil-
organization. iar with the nature of the problem. The
most appropriate research design for them
B. Public relations only focuses on inter-
would be
nal communication and has no effect on
brand image. A. exploratory research
C. Building a positive brand image is B. descriptive research
solely the responsibility of marketing.
C. causal research
D. Public relations has no impact on build-
ing a positive brand image. D. discovery research

281. Changes in the financial policies of the

government is a part of environment.

A. Social
B. Demographic
C. Technological
D. Economic
282. In which stage of the product life cycle

is advertising and promotion aimed at re-
taining existing customers and persuading A. MACDONALD
customers to switch from competitor prod-
ucts? B. MCDONALDS
C. MCDONALD’S
A. introduction
D. MCDONALD
B. growth 286. Place where buyers and sellers meet and
conduct buying and selling activities. It
C. maturity
does not necessarily mean a geographical
D. decline place
A. Shop
283. Long-term, forward-looking approach to B. Warehouse
planning with the fundamental goal of C. Zoo
achieving a sustainable competitive advan-
D. Market
tage.
287. requirements for good positioning accord-
A. Advertisement ing to Hermawan Kertajaya except
B. Marketing A. positioning reflects competitive advan-
tage
C. Marketing Plan B. Positioning must be perceived posi-
tively by customers and become a reason
D. Marketing Strategy
to buy
C. Positioning must be unique so that it
284. Marketing is the process of promoting can easily differentiate itself from com-
products to satisfy the wants and needs petitors
of customers.
D. positioning or repositioning carried
A. True out through research without paying at-
tention to the company’s internal affairs.
B. False
288. The primary purpose of placing headings
and subheadings in a long business report
285. Find the brand name is to

A. attract attention to the writer’s hidden 293. Game Freak wish to introduce a new
agenda. product into the market. First, they need
to
B. organize content in a cohesive, man-
ageable way. A. screen ideas
C. provide supporting evidence for key B. brainstorm ideas
points. C. conduct business analysis
D. solicit an opinion or response from the D. develop marketing strategy
NARAYAN CHANGDER
audience.
294. Which intermediary brings buyers and
289. Anyone taking a more active role in the sellers together but does not take owner-
process of exchange is called ship of the actual product?
A. Producer A. Wholesaler
B. Marketer B. Agent
C. Seller C. Retailer
D. Consumer D. none of above
290. What is the core product or benefit of a 295. What is the term that is used to deter-
winter coat? mine the profitability of a product that is
A. The material it is made of another goal of pricing?
B. The warmth it provides A. Market share
C. Its cost B. Return on investment
D. The brand C. Competition
D. Cost-Benefit Analysis
291. marketing means-
A. Transfer of ownership 296. What types of questions should be used
when probing for information in order to
B. Selection of marketing technique determine the customer needs?
C. Selling agent & sales promotion A. Short Answer
D. All of these B. Open Ended Questions
292. What role do marketing intermediaries C. Closed Ended Questions
play in the marketing system? D. Have the customer fill out question-
A. They facilitate the exchange of prod- naire
ucts from competitors.
297. The amount that consumers will be will-
B. They provide resources to the coming to pay for a product.
pany.
A. Product
C. They help the company understand
customer needs. B. Place
C. Price
D. They assist in distributing products
from the company to customers. D. Promotion

298. What is the central goal of marketing

management?

A. Maximizing short-term profits
B. Creating customer value and satisfac-
tion
C. Minimizing production costs
D. Controlling internal operations
299. Who is the father of marketing?

A. Stephen John
A. Production
B. philip keynes
B. Product
C. Philip Kotler
C. Sales
D. Philips Kohler D. Marketing
E. Philip Kotler E. Societal Marketing
303. A sales associates is typically responsible
300. is the digital version of word-of- for which of the following types of promo-
mouth marketing that customers will seek tion
it out or pass it along to friends
A. Sales promotion
A. Digital marketing B. Personal Selling
B. Viral marketing C. Advertising
C. Online marketing D. Public Relations
D. Direct marketing 304. Field of consumer oriented theory is

applicable-
301. The microenvironment covers which of A. Factory
the following? B. Society
A. Suppliers C. market
D. none of these
B. Customers
305. What are the different bases for market
C. Competitors
segmentation?
D. All of the above A. geographic, demographic, psycho-
graphic, and behavioral
302. Avon Company practises multi-level mar- B. geographic, demographic, psycho-
keting and train the ‘Avon Lady’ on the graphic, and behavioral
perfect personal selling skills and even or-
ganizes Avon Party to attract more cus- C. age, gender, income, and occupation
tomers. They are using concept. D. product, price, promotion, and place

306. Which wants for specific products backed B. the process of planning, pricing, pro-
by an ability to pay? moting, selling, and distributing products
A. Need to satisfy customers’ needs and wants
B. Wants C. None of these

C. Demand D. none of above
D. Ability
312. Which type of economic system occurs
307. Activities carried out by companies to when both the government and individuals
NARAYAN CHANGDER
promote a product or service that they own factors of production?
have are called
A. Command
A. Marketing
B. Market
B. Advertising
C. Traditional
C. Distribusi
D. Mixed
D. Sale
E. Economy 313. What is Promotional pricing?
308. Which of the following is the part of mar- A. When a business offers different
keting mix? prices to different customers
A. All of these B. When a business reduces price to be-
B. Product low production cost to clear stock
C. Price C. When a business offers a short term
D. Place & promotion special offer such as buy one get one free
to gain interest and increase sales
309. What is a Major key driver for Interna-
D. none of above
tionalization?
A. Atmosphere 314. Aspects that cannot be controlled by com-
B. Profit panies in international marketing activities
are
C. Distance
D. Lifestyle A. Product price
B. Company characteristics
310. At which phase of the product life cycle
is the break-even point exceeded? C. Cultural characteristics
A. Introductory phase D. Product characteristics
B. growth phase
315. The highest need level in Maslow Hierar-
C. Reifephase chy is
D. saturation phase
A. Esteen need
311. What is marketing? B. Self-actualization
A. The four basic marketing strategies,
C. Social
called the four Ps:product, place, price,
and promotion D. Safety

316. Marketing activities carried out by the 321. Which marketing philosophy gives more
company to consumers or targets are importance to consumer welfare instead of
consumer satisfaction?

A. External Marketing
B. Internal Marketing A. selling
C. Interactive Marketing B. product

D. All true C. societal
D. marketing
317. Adib promises himself to keep fit and lose
weight because he wants to win the girl 322. Market in a particular locality which of-
of his dreams. What characteristic of in- fers goods to people in that area is
fluence is this on his buying behavior?
A. Local market
A. Motivation
B. Regional market
B. Perception
C. National market
C. Psychological
D. none of above
D. Learning
318. Which of these is NOT one of the five pri- 323. is known as ability to pay and desire
mary data collection methods discussed in to buy for a specific product.
the chapter? A. Basic Need
A. Observation B. Want
B. Focus groups C. Demand
C. Surveys D. Desire
D. Behavioral data
324. Organization B evaluates the risk of ex-
E. Prototyping treme weather events disrupting compo-
nent manufacturing or transportation and
319. What are you as a marketing team cre-
develop contingency plans to ensure sup-
ate.
ply chain resilience. This would be focused
A. Brand Identity on which PESTLE force?
B. Brand Image A. Economical
C. Brand Recall B. Environmental
D. Brand Recognition C. Social
320. is the difference between the D. Cultural
prospective customers evaluation of all
benefits and all the costs of an offering 325. Creativity is essential in this step of new
and the perceived alternatives. product development.
A. Customer benefits A. Testing the product
B. Customer Perceived Value B. Development of the product
C. Customer Perceived Value C. Generating ideas
D. none of above D. Introduction of the product

326. In which of the concept of the Market- B. Buy a good at a reasonable price
ing “Producer produces high quality prod- C. Mass production
uct and believe that customers are ready
to pay more for good quality product”? D. Focus on the customer than business
A. Marketing Concept E. Good sales and communication strat-

egy
B. Selling Concept
C. Production Concept 331. Industrial market is a market where busi-
ness market goods and services to other
NARAYAN CHANGDER
D. Product Concept businesses instead of individual buyers.
327. For the security precaution listed below, A. True
select the option(s) that would help de- B. False
ter shoplifting, robbery, or employee theft.
Use S, R, and ET to indicate your choice 332. What is market share?
Never leave employees to work alone A. The amount of floor space a retail
A. S (Shoplifting) store has
B. R (Robbery) B. The percentage that a store has of the
C. ET (Employee Theft) total sales in its trading area
C. The price of a store’s shares on the
D. none of above
stock market
328. There are many ways used by online busi- D. The shelf space a store devotes to any
nesses to gain and increase customer trust. particular product
For example, currently many online stores
provide different offers. Below are sev- 333. Brand is one of the most important tangi-
eral ways to make customers believe in ble assets of a company which helps to im-
online businesses, except; prove the financial performance of a com-
pany.
A. Testimonials
A. True
B. Reputation
B. False
C. Photo Quality
D. Slow Response 334. Which of the following is used for La-
belling?
E. Proper Promotion
A. Sign
329. The amount of money needed to buy or
B. Symbol or design
sell a product is its
C. Name
A. product
D. All of these
B. brand
C. competition 335. The type of management that implements
the decisions of top management, plans
D. price how the departments under them can
330. Which is included in the Marketing Orien- work to reach top management’s goals.
tation concept A. middle management
A. Demand exceed supply B. vertical organization

C. horizontal organization A. $93.75 per 1, 000 readers

D. supervisory-level management B. $75.00 per 1, 000 readers

336. The relationship between countries has a C. $50.50 per 1, 000 readers
major impact on the attractiveness of the D. $87.75 per 1, 000 readers
country as a potential market.
342. Airtight containers and packets used for
A. True chips, biscuits and jams, etc. are the ex-
B. False ample of
337. 3 which of the following is type of buying A. Product combination

behaviour B. Product identification
A. Interchange behaviour C. Self-service outlets
B. Impulse buying D. Product protection
C. Evaluation
343. The inventory efficiency indicator is
D. Customization
A. The number of sales turnover per year
338. Advertising is a useful expenditure as it B. The highest margin of the category
increases the reach, brings down the unit
C. The smallest reserves in monetary
cost of production and adds to the growth
terms
of the economy.
D. Category margin divided by category
A. TRUE
inventory
B. FALSE
344. Cellphone is an example of Megatrend.
339. Which of the following variables is a part
A. True
of Psychographic segmentation?
B. False
A. Lifestyle
B. Family Size 345. Large companies normally manage quite
different businesses, each requiring its
C. Family Life Cycle
own strategy known as
D. Occupation
A. SBU
340. Dove is a personal care company whose B. GE Matrix
brand tone of voice is
C. BCG Matrix
A. Strong
D. Ansoff’s Matrix
B. Independent
C. Powerful 346. Describes the normal work of preparing,
pricing, distributing, and promoting the
D. All of the above service to customers.
341. What is the CPM or cost per thousand A. Direct Marketing
rate for a local community magazine ad B. External Marketing
that costs $600 and has a circulation of
8, 000 readers? (Rate X Cost per thou- C. Service Marketing
sand/Readers) D. Internal Marketing

347. To build a brand You need to C. Allows the applicant t inclue a resume
A. make nice advertisement D. Provides the interviewer with refer-
B. be on Facebook ences
C. understand brand WHO & give them 352. Robert and his whole family buys only
what they need Honda cars. Besides being rich, the family
D. spend money on marketing consultant displays the characteristics of in their
purchasing behavior
348. Foreign goods exported in the same state
NARAYAN CHANGDER
A. Lifestyle
as previously imported, to the rest of the
world. B. Wealth & Ability to pay
A. Exports C. Motivation
B. Re exports D. Beliefs & Attitudes
C. Illegal 353. What is the last stage of the consumer
D. Immoral decision process?
349. Name the brand A. problem recognition
B. post purchase behavior
C. alternative evaluation
D. purchase
354. makes flexibility available.

A. Publicity
B. Advertisement
A. Beats
C. Sales Promotion
B. Beat phills
D. Personal Selling
C. Beats ugly
355. A brand is different from an ordinary
D. none of above
product
350. whihch of the following does not come A. price and convenience
under the category of non controllable fac-
tors? B. popularity and scarcity
A. rate of inflation C. availability and uniqueness

B. competition D. additional value and emotionality
C. packaging decision 356. When companies measure the number of
D. credit policy of banks people who are willing and able to buy
their products, they are measuring
351. What is one of the benefits of sending a
A. Demand
job interview follow-up letter?
B. Standard of living
A. Reminds the interviewer of the appli-
catant C. Need
B. Lets the applicant submit test scores D. Price Elasticity

357. What is a product line? 362. 9 Full form of OTC is

A. Group of related product items. A. Over the counter

B. One product item. B. Over the customer
C. Over the capital
358. Which medium is often used for outdoor
advertising? D. None
A. Print 363. What is market segmentation?

B. Radio A. The process of targeting a single buyer
with different needs
C. Television
B. The process of dividing a market into
D. Hoarding
distinct groups of sellers
359. The traditional view of marketing is that C. The process of dividing a market into
the firm makes something and then it. distinct groups of buyers with different
A. Markets. needs, characteristics, or behaviors.
D. The process of combining multiple
B. Sells.
markets into one group
C. Prices.
364. One advantage of labor specialization by
D. Services. job task is that workers’
360. What is an example of a Direct Invest- A. pride in the finished product increases
ment? B. morale improves
A. To setup a new manufacturing plant C. dependency increases
B. To buy Property D. tranfers in the industry are easier
C. To buy a new car
365. When the market is run by a small num-
D. To get loan from the bank ber of firms that together control the ma-
jority of market share is known as
361. Suyash is very thirsty. He is in the middle
A. Oligopoly
of the desert. Soon he finds a cold drink’s
shop. He goes and purchases three bot- B. Duopoly
tles and drinks them to satisfy his thirst. C. Oligopsons
After drinking the cold drink he realises
D. Perfect competition
that it has beem developed after analyzing
the needs and preferences of the potential 366. The established image or reputation of a
customers. On observing the outer side product, where a business identifies their
of the bottle he finds details like contents, customer wants and needs and determines
flavour, size, price, etc.What is falling un- how they compare to their competitors, is
der the want here? known as:
A. Thirst A. Product Positioning
B. Cold drink B. Promotion
C. Flavour C. Brand
D. Price D. none of above

367. The most basic level of a product is D. By advising the customer from per-
A. Core Product sonal experience
B. Allied Product 371. Tangible goods that we use to satisfy our

C. Auxilliary Product wants and needs
D. Central Product A. Products
B. Services
368. The economic stability of a country will
NARAYAN CHANGDER
guarantee the development of a business. C. Marketing
Choose the CORRECT statement about eco- D. Tangible
nomic environment factors.
A. If the economy is stable, businesses 372. Joseph is giving a presentation on a con-
will experience problems and subse- troversial topic. He should reads results
quently the purchasing power of con- from three scientific reports to back up his
sumers will decrease. stance. Roberto’s response is an example
of
B. An increase in the inflation rate will re-
sult in an increase in the price of raw ma- A. a transition
terials required from suppliers B. an effective conclusion
C. Businesses should be attentive and C. defending an idea objectively
sensitive to economic changes in the short
term. D. expressing a cultural barrier
D. The often changing economic environ- 373. Needs and wants of customers govern
ment will make it easier for the trader to the business decision in
set the management of his business orga-
nization. A. Production stage
B. Barter stage
369. When two companies collaborate to pro-
mote their products. Example:An adver- C. Marketing stage
tisement for Oreos and Milk D. none of above
A. Marketing
374. A striking line or phrase that would make
B. Promotion your brand remarkable to the customer.
C. Co-marketing A. Labelling
D. Advertising B. Slogan
370. How can the salesperson try to reduce C. Logo
the number of customer complaints about
D. none of above
the products customers buy?
A. By using high-pressure selling tech- 375. According to the Boston Consulting Group
niques Matrix, a product with low market growth
and a high market share is called a “cash
B. By identifying the customer’s real
cow.”
needs
A. Correct statement
C. By approaching customers as soon as
possible B. Wrong statement

376. What type of segmentation occurs when A. Place

McDonald’s creates a new value meal
B. Supply
product that is for children ages 6-9 offer-

ing a double cheeseburger, small fries and C. Product
a small soda? D. Promotion
A. Demographics
381. Which of the following exemplifies clear
B. Psychographics
and correct definition what Brand is?
C. Geographics
A. Its a strategy
D. Product Benefit
B. the most valuable intangible assets
377. What is the purpose of advertising in the
C. The customer-based-centered strat-
promotion mix?
egy
A. To increase market share and sales
D. All of the choices are correct
revenue
B. To provide information about a product E. Choices are correct except choice B
or service
382. The additional attributes that are not a
C. To build brand loyalty and trust part of the actual product but are offered
D. To create awareness, generate inter- to make the offering more attractive to
est, and persuade customers to purchase speed up the purchase decision is known
a product or service. as:
A. Core Product
378. action taken prior to an infraction to en-
courage employees to follow standards B. Augmented Product
and rules
C. Actual Product
A. Effective Management Techniques
D. Branded Product
B. preventive discipline
C. Corrective Discipline 383. Which of the following is the basic pur-
pose of a company’s promotional mix:
D. Rewards and encourage creativity
A. To provide all product informatoin
379. There are how many types of sales pro-
B. To influence consumers to purchase
motions?
A. 2 C. To list the company’s products
B. 3 D. To reduce competitor’s sales

C. 4 384. A place where goods are bought and sold
D. 5 against the price consideration between
the buyers and sellers is known as
380. . Business A spends less on advertis-
ing than Business B. Both businesses sell A. market
the same products, but Business B charges B. exchange
higher prices than Business A. Which of the
C. and commerce
following factors has affected the prices of
the business: D. transaction

385. Advertisment helps in size of busi- 390. What are the four main functions of mar-
ness. keting?
A. Narrow A. Advertising, sales, production, finance
B. Limited B. Product, price, promotion, place
C. Wide/Large C. Research, development, distribution,
pricing
D. Medium
D. Market analysis, customer service, lo-
NARAYAN CHANGDER
386. means a set of distinguishing human gistics, branding
psychological traits that lead to relatively
consistent and enduring responses to envi- 391. What is the importance of fulfilling cus-
ronmental stimuli (including buying behav- tomers’ demands in Marketing Manage-
ior) ment?
A. Attitude A. It helps to understand how you can
keep your customers happy and satisfied
B. Personality
B. It helps to create valuable products
C. Perception
and services
D. Learning
C. It increases the chances of success
compared to rivals who do not fulfill cus-
387. Which of the following is a true state-
tomers’ demands
ment about the introduction stage of the
product life cycle: D. All of the above
A. Profits are usually nonexistent.
392. How to carry out promotions by inter-
B. Costs are low. acting directly through someone’s personal
media such as email, telephone, WA blast,
C. c. Sales growth is exploding.
etc. is a promotion mix approach to ele-
D. There is intense competition ments?
388. It stimulates market demand, product A. Advertising

availability and coordinates public selling, B. Direct Selling
advertising and public relations.
C. Personal Selling
A. Sales Promotion
D. Public Relation
B. Sales Advertising
393. Scope of is limited but scope of is
C. Sales Merchandising
wider
D. Sales Distribution
A. Selling, Marketing
389. The marketing Mix has elements. B. Selling, Manufacturing
A. 3 C. Marketing, selling
B. 2 D. Marketing, publicity
C. 4
394. The most basic form of communication is
D. none of above a process in which two or more persons

attempt to consciously or unconsciously in- A. Brand equity

fluence each other through the use of sym-
B. Satisfaction
bols or words to satisfy their respective

needs. C. Value
A. true D. Perception
B. false E. Brand image
395. Inviting broad communities of people, 400. Marketing Management is the of
customers, employees, independent scien- choosing target markets and getting, keep-
tists and researchers and even the public ing and growing customers through creat-
at large into the new product innovation ing, delivering and communicating superior
process is known as customer value.
A. Crowd Funding A. Science
B. Crowd Sourcing
B. Art
C. Venture Capital
C. Science and Art
D. Brainstorming
D. None of the Above
396. Agile Limited has launched a new range
of air conditioners in order to add value 401. Which type of organization best suits a
to the usability of the product. The new nationwide department store with each
range of air conditioners have an inbuilt store having 12-15 departments?
air purifier and are available in attractive A. Effective Management Techniques
colours. Identify the type of marketing
philosophy being described in the above B. Horizontal Organization
lines. C. Recruiting
A. Product concept D. Vertical Organization
402. The first stage of the marketing manage-
C. Marketing concept
ment process is:
D. Societal marketing concept
A. development of marketing strategies
397. Packaging targeting kids should: B. development of marketing complexes
A. Be colourful and fun C. analysis of market opportunities of the
B. Have a lot of information enterprise
398. Customer loyalty is the likelihood that ex- D. none of above

isting and previous customers discontinue
purchasing from a specific company. 403. It refer to the “extra’s such as free deliv-
ery, warranty, installation and the like.
A. True
A. Basic product
B. False
B. Expected product
399. reflects a customer’s judgment of a
C. Augmented product
product’s performance in relation to his or
her expectations. D. none of above

404. Tick the principles of Scientific Manage- A. Marketing Management

ment B. Marketing
C. Market Value
D. Service Marketing
410. Purchase of requires a little research,
brand and price comparison.
A. Convenience goods
NARAYAN CHANGDER
B. Unsought goods
A. Division of Work
C. Shopping goods
B. Rules and regulation
D. Specialty goods
C. Order
411. removes doubts immediately
D. Unity of Command
A. Advertisement
405. Companies will not survive if marketing B. Personal Selling
strategy is dependent upon targeting an
entire market C. Sales Promotion
D. Publicity
A. True
B. False 412. What type of business is A business
owned by only one person.
406. Which of these is a generic name? A. partnership
A. Dettol B. sole proprietorship
B. M-seal C. corporation
C. Exposy Compound adhesive D. franchise
D. Photoshop
413. Calculate the break-even point (pieces),
407. Kllkl if it is known that the production volume is
10, 000 pieces, the specific variable costs
A. Hj per unit of production are UAH 80, and the
B. Jo total fixed costs are UAH 200, 000. The
profit is 15% of the production cost.
408. Needs of are being focused in Mar-
keting. A. 3303
B. 5714
A. Retailer
C. 8012
B. Wholesaler
D. none of above
C. Consumer
D. Producer 414. A manufacturer of a variety of devices
used in restaurants, asked its marketing
409. The art and science of choosing target department to develop methods of build-
markets and getting, keeping, and growing a brand awareness for future. The
ing customers through creating, deliver- marketing department then recruited con-
ing, and communicating superior customer sumers who were early adopters of de-
value. vices and asked them to spread the word

about the new products. This is an exam- C. E-Cash.

ple of: D. Viral marketing.

A. Personal marketing
419. Identify the factor which is not the imme-
B. Sales promotion diate function of marketing?
C. Buzz marketing A. Sales
D. Direct marketing B. Profit maximization
415. Strong brands has more inelastic con- C. Packaging
sumer response. D. Advertising
A. True 420. In Appu Ghar, customers can visit a fairy
B. False kingdom, a pirate ship, or even a haunted
house. Appu Ghar is marketing a(n)
416. In implementing the marketing concept as
A. Experience
a business philosophy, marketers coordi-
nate and integrate all marketing activities B. Service
to achieve this C. Product
A. Customer satisfaction D. Event
B. Short-term profits of the company 421. Ishak saved RM5, 000 from his part-
C. Satisfaction of production and market- time job. He now decides to buy an Iphone
ing personnel 13 for himself. Ishak’s ability to buy the
D. Cheaper prices than competitors product is affected by
A. His taste for high-class products
417. Fire extinguisher is an example of
B. His job as a McDonalds part-time crew
C. High interest rates given by CIMB bank
D. His ability to save money in his job
422. Choose the correct optionElizabeth went
to work in Israel 6 years , and I haven’t
seen her since.
A. after
B. before
C. ago
A. Shopping goods D. since
B. Specialty goods E. for
C. Unsought goods
423. Which of the following is not part of the
D. Convenience goods marketing concept?
418. refers to word of mouth through elec- A. Customer needs
tronic channels. B. Integrated marketing
A. E-Advertising. C. Profits through customer satisfaction
B. E-Commerce. D. Profits through sales volume

424. Market share can be increased by B. Express their opinions

A. Increasing the number of sales per- C. Ignore the rights of others
sons D. Understand their behavior
B. Increasing the sales volume
430. Segmentation is the process of:
C. Increasing the products
A. Dividing the market into homogenous
D. Increasing production groups
NARAYAN CHANGDER
425. One computer tool that a businessperson B. Selecting one group of consumers
can use to organize online information for among several other groups
a research report is C. Creating a unique space in the minds
A. index cards of the target consumer
B. mind-mapping programs D. None of these
C. statistical applications 431. Marketing function that involves commu-
D. online survey services nicating information about products and
services to potential customers
426. Consumer market is a market that cre- A. promotion
ates and sells products or services to in-
dividual buyer instead of selling to busi- B. distribution
nesses. C. business consumers
A. True D. final consumer
B. False 432. Which of the following belongs to 3-
427. One way for salespeople to answer a cus- stages-phase of placing?
tomer’s question about the difference be- A. Promotion
tween two items is to explain B. Retailer
A. construction and materials C. Cost
B. appearance and style D. none of above
C. unique or novel features
433. What thing is related to PRICE in tradi-
D. use and durability tional 4P?
428. Many businesses are using the technol- A. Quality
ogy developed by the space program to B. Packaging
create
C. Warranties
A. Advanced new products
D. Allowance
B. marketing strategies
434. For each type of inventory control sys-
C. updated brand names
tem, select examples that a company may
D. advertising techniques use:I.e. Perpetual Inventory Control
429. When persuasion is used, often it is to A. Manual

get people to do which activity? B. Computer based
A. Agree on a plan of action C. Visual control

D. Tickler B. needs-based segmentation

E. Annual Inventory Control C. segment identification

435. What is ethical marketing? D. the use of predetermined segment at-
tractiveness criteria
A. The process of managing a company’s
marketing activities E. segment positioning
B. The changes in customer needs and 440. What are product modifications?
preferences over time A. New product lines, items or services
C. The process of creating marketing B. Product lines deleted from the product
campaigns that are socially responsible mix
and adhere to ethical standards
C. Trademarks
D. The process of researching and analyz-
D. Alterations in a company’s existing
ing the market in order to gain an under-
products
standing of customer needs and market
trends 441. Which of the following is a force that
does NOT affect the Microenvironment?
436. The primary goal of financial manage-
ment is A. The suppliers
A. to maximize the return B. The intermediaries
B. to minimize the risk C. Customers
C. to maximize wealth of owners D. Economic stability
D. to maximize profit 442. Customer’s satisfaction alone can ensure
success. Which marketing concept holds
437. Customers tend to think that a product is this view?
defective when its price
A. Set high
B. Product concept
B. Set the average
C. Set it low
D. Selling concept
D. All of the above is true
443. Name the brand
438. If a new company wants to cut on its
costs in order to provide its products at
competitive prices, which element of mar-
keting mix can be compromised with?
A. Product’s raw materials
B. Advertising
C. Packaging
D. Physical distribution A. Heinz ketchup
439. The first step in market segmentation is: B. ketchup
A. the determination of segment prof- C. tomatoes
itability D. pilgrims

444. The concept holds that consumer will C. The activities that help a business to
favor those products that offer the most make profit.
quality, innovative features.
D. none of above
A. Production
B. Marketing 449. A company’s marketers guess that if they
invest in sales force training, sales will in-
C. Product crease by 15%. This guess is called a(n)
D. Selling
NARAYAN CHANGDER
445. It is an organizational function and a set A. simulation
of processes, communicating, and deliver- B. hypothesis
ing value to customers and for managing
customer relationships in ways that bene- C. independent variable
fit the organization and its stakeholders. D. pilot study
A. Planning
450. is learning to perform tasks outside
B. Marketing
of your normal position or different from
C. Directing those traditionally assigned to a given oc-
D. none of above cupation.
446. A business must be aware of current tech- A. Work-Based Learning

nological developments to ensure the sur- B. Continuous Professional Development
vival of the business being run. The follow-
ing are positive changes that may occur if C. Cross-Training
new technology is used EXCEPT: D. Vertical Training
A. There are advances in technology such
as the internet 451. In which testing thirty to 40 qualified
shoppers are asked about brand familiar-
B. The existence of a new industry ity and preferences in a specific product
C. Production costs will increase category and attend a brief screening of
D. Change or eliminate existing indus- both well-known and new TV or print ads?
tries A. Controlled Test Marketing
447. Which of the following is a sales promo- B. Test Markets
tion activity?
C. Simulated Test Marketing
A. Product Combination
D. Sales-Wave Research
B. Rebate
C. Discount 452. This part details the tactics you will use
to attract new customers.
D. All of Above
A. Products and Services
448. Marketing mix refers to
B. Marketing Research
A. The activities that help a business to
market a product. C. Promotion
B. the cost of product D. Disctribution

453. Businessess took concern about cyberse- 457. Demand is the quantity of goods and ser-
curity measures to protect customer data vices that:
and implemented strict data privacy poli-

A. Consumers are willing and able to pur-
cies. They also had communication plans chase
in place to respond promptly and transpar-
ently in case of a data breach. For exam- B. Producers are willing and able to man-
ple, when Facebook faced a data breach in ufacture
2018, they implemented immediate mea- 458. External marketing data comes from
sures to secure use date and communicated sources outside the business such as
the issue to users and the public, aiming
A. trade journals
to rebuild trust. This was done because
they scanned the environment. The best B. inventory records
fits into which of the following benefits of C. customer complaints
environment scanning?
D. sales forecasts
A. Budgeting
459. Which of the following is not a platform
B. Developing Marketing Mix on social media?
C. Risk Management A. Walmart
D. Market Segmentation B. Facebook
454. Marketing carried out within the organi- C. Twitter
zation, especially by leaders to employees, D. Pinterest
is the scope of activities of a holistic mar-
keting concept in components 460. What can we make or do best?
A. Internal marketing A. Sales
B. Social responsibility marketing B. Production
C. Integrated marketing C. Marketing

D. Societal
D. Connectivity marketing
461. who am I ?
455. ‘Providing finance at 0%’ which of the
following adopts this method A. ddono
A. Publicity B. thin it out
B. Advertisement C. GG
C. Sales Promotion D. Samsul
D. Personal Selling 462. A person who purchases a product or

service either for his own consumption or
456. Which of the following pairs of busi- for others. Term used to deal with situa-
nesses are examples of indirect competi- tions where product cannot be directly con-
tors: sumed.
A. Wendy’s and Kentucky Fried Chicken A. buyer
B. Pizza Hut and Wendy’s B. customer
C. JC Penney and Pizza Hut C. consumer
D. Kentucky Fried Chicken and Pizza Hut D. none of above

463. In approach, the firm accepts a re- B. FW Taylor

gional marketing policy covering a group C. Peter Drucker
of countries which have comparable mar-
ket characteristics such as economic, cul- D. Philip Kotler
tural or political similarities and formu- 467. The provision or transfer of goods, ser-
lates operational strategies based on re- vices, or ideas in return for something of
gion instead of countries. value is known as?
A. Polycentric A. Marketing
NARAYAN CHANGDER
B. Ethnocentric B. Supply Chain
C. Regiocentric C. Exchange
D. Geocentric D. Sales
464. Which of the following is the hardest 468. are those a person hopes to join with.
stage for the marketer to start a business
in A. Secondary groups
A. Introduction B. Primary Group
B. Growth C. Social Group
C. Maturation D. Aspirational groups
D. Decline 469. Which is the BEST way to describe
threats in SWOTanalysis?
465. Which of the following sales promotion
technique used to induce the buyers to buy A. They allow an opening for companies
the product? toexpand
A. Rebate B. They are external factors that a busi-
nesscan’t control
B. Sampling
C. They are internal factors that a busi-
C. Lucky draw nesscan control
D. Discounts D. They decrease supplier prices
466. Identify the Personality 470. Identify the logo?
A. Uncle Chips
B. Pringles
C. Lays
A. Henry Fayol D. Balaji

471. Mark True or False next to each scenario 476. What stage has numbers of prototypes?
below to indicate if it is employee theft
or not. An employee eats food during his

break at a fast food chain and then pays
for it that afternoon when he gets paid
A. True
B. False
472. Gross selling means

A. introduction
A. city to city sales
B. growth
B. selling with gross face
C. maturity
C. Selling with grossed finger
D. decline
D. selling other product to existing cus-
tomers 477. Identify the part of the advertisement let-
ter “B.”
473. The group of people most likely to be-
come customers, identified for a specific
marketing program are
A. Groups
B. target markets
C. segmented markets
D. markets
474. involves using a single marketing A. Headline

strategy to reach all customers. B. Copy
A. A Market Plan C. Illustration
B. Keeping up with the trends D. none of above
C. Mass Marketing
478. Identify an advantage of a corporation.
D. None of the above
A. There are two or more owners, the
475. For the security precaution listed below, partners share in the costs, decisions, and
select the option(s) that would help de- responsibility.
ter shoplifting, robbery, or employee theft. B. Money is easily raised by shareholders
Use S, R, and ET to indicate your choice Ed- although most decisions are made by the
ucate employees board of directors.
A. S (Shoplifting) C. Run like a partnership and a corpora-
B. R (Robbery)
ners
C. ET (Employee Theft)
D. none of above ness decisions

479. Select an appropriate definition for want 483. The term “AIDA” in marketing, refers to:
A. Accommodation, Interaction, Demon-
A. more consumer needs stration, Availability
B. needs backed by buying buying power
B. Attention, Interest, Desire, Action
C. needs directed to the products
C. Availability, Income, Data, Adoption
D. basic human requirements
D. Attention, Interest, Data, Adoption
480. Name that function:Gathering informa-
NARAYAN CHANGDER
tion about what consumers want in order
484. Proper phone etiquette in a business is
to make informed business decisions.
key. If you answer the phone and the
person that the caller needs is unavailable,
what is the best way to handle the call?
A. Advise the caller to call again in a few
minutes
B. Ask the caller if s/he would like to
leave a message
C. Tell the caller that you would be glad
A. Financing to take his/her order
B. Pricing D. Put the caller on hold while you track
C. Distribution down Rhonda
D. Marketing Information Management

485. The channel facilitates the direct link be-
E. Product Service Management tween the manufacturer and the customer:
481. Compute the new selling price for a group A. Zero level channel
of sun visors that are currently selling for
$6.00 each and that will receive a mark- B. One level channel
down of 25%. C. Two level channel
A. 5.00
D. Multi level channel
B. 4.50
C. 1.50 486. “Only the customer can fire us all” im-
D. 7.00 plies that:
A. Customers are concerned only when
482. Critical analysis in procurement is
prices go higher.
A. Assessment of risk and volume of pur-
chases by suppliers B. Customers determine which firms sur-
vive and which fail.
B. Evaluation of the functions of the prod-
uct being purchased C. Customers can be manipulated into
C. Assessment of supplier deficiencies buying goods and services.
D. Evaluation of the importance of the D. When customer research is fickle, the
supplier organization should not be bothered.

487. Process of setting certain standards 492. Manufacturer uses wholesalers and re-
for a product on the basis of its desired tailers to distribute goods to the cus-
qualities tomers. Which level channel of distribu-

A. Standardization tion is the manufacturer using-
B. Measurements A. Zero
C. Maintenance B. One
D. Clearance C. Two
488. A consumer contest is an example of D. Multi
A. Advertising
493. Good marketing is no accident, but a re-
B. Indirect selling sult of careful planning and
C. Personal selling
A. strategies
D. Sales promotion
B. research
489. Select the technique and example used in
C. selling
pricing products. Technique:Pricing multi-
ple products together rather than by them- D. execution
selves to send a message of value and in-
crease sales volume. Example:3 cookies 494. SWOT Analysis is a strong part of
for $1
A. Selling
A. Odd-Even Pricing
B. Marketing
B. Prestige Pricing
C. Multiple Unit Pricing C. Publicity
D. Bundle Pricing D. None of these
490. Rechargeable batteries are an example 495. What is a Disadvantage of International

of what type of innovation? Business?
A. Product A. Political Risk
B. Paradigm
B. Stability
C. Convertible
C. Profit
D. Categorical
D. Growth
491. process refers to original products,
product improvements, product modifica- 496. A producer decides to use agents to get
tions, and new brands developed from the his products in the market. The producer
firm’s own research and development ca- is using
pabilities.
A. Direct distribution
A. New Product Development
B. Acquisition B. Channel A Distribution
C. Market Share Development C. Intermediaries

D. Market Segmentation D. No distribution

497. What characteristic of useful marketing C. the total combined stock value of all
information requires the information to be the company’s warehouses
closely related to the situation in order to
D. all of the above
be the most use?
A. timeliness 502. Media are the agencies, means, or in-
B. accessibility struments used to convey advertising mes-
sages to the public
C. cost-effectiveness
A. False
NARAYAN CHANGDER
D. relevancy
B. True
498. while choosing the means of transporta-
tion which of the following is not to be in- 503. Which of the following is a primary pur-
cluded pose of a business?
A. Cost A. Profit
B. Speed B. Satisfying consumer needs
C. Frequency C. Gaining market share
D. Distance
D. all of the listed responses
499. Type of products which cannot be sold
without technical knowledge 504. The model for building a marketing de-
partment, which is typical for large enter-
A. Durable products prises with a small range of products and
B. Industrial products a small number of markets, is:
C. Convenience products A. functional
D. none of above B. commodity
500. Ken is developing a web page for a C. matrix
new bed-and-breakfast inn. He wants to D. none of above
add information on the web page that de-
scribes local tourist attractions and restau- 505. Following is key element of Product
rants. To allow website visitors the ability
to visit these other websites from the bed- A. Labelling
and breakfast inn’s website, Ken should B. Packaging
create
C. Branding
A. a site map
D. All of the above
B. portals
C. cookies 506. Define what is meant by the term ‘mar-
ket segmentation’
D. hyperlinks
A. The action or activity of gathering in-
501. Customer equity is defined as: formation about consumers’ needs and
A. the total combined customer lifetime preferences.
values of all the company’s customers B. The splitting of the market for prod-
B. the total combined supplier lifetime uct or service into different parts, or seg-
values of all the company’s suppliers ments.

507. Wal-Mart or Target are examples of 512. This is an example of

what type of business represented in our
society?

A. Service
B. Global/International
C. Retail
D. Online A. Digital Marketing
E. Franchise B. Content Marketing
508. Demographic Environment: C. Green Marketing
A. Educational Groups D. Neuro Marketing
B. Opportunities for Innovation 513. Strategic marketing planning establishes

the
C. Increase in Business Legislation
A. Resource base provided by the firm’s
D. Income Distribution strategy
509. Reasonable steps taken by a person in B. Economic impact of additional sales
order to make insightful decisions for the C. Tactical plans that must be imple-
company. Sometimes companies do this mented by the entire organization
to avoid legal altercations. Doing the re- D. Basis for any marketing strategy
search to make a plan that protects cus-
tomers. 514. Which is not the element of Marketing
mix?
A. Hire an attorney
A. Consumer
B. Do Diligence
B. Product
C. Specialization
C. Price
D. Due diligence
D. Place
510. How does marketing management con- 515. By looking at sales records and choosing
tribute to organizational success? directly which market segmentation group
A. By minimizing customer interactions to enter, is a way of selecting
B. By creating value for customers and A. Market segmentation
achieving the company’s objectives B. Market Position
C. By solely focusing on short-term finan- C. Target Market
cial gains D. Market Products
D. By ignoring market research and cus-
516. The item meets the consumer’s needs or
tomer feedback
desires.
511. Rewards can be a gift card, freebie or a A. Product
discount. B. Place
A. True C. Physical Evidence
B. False D. People

517. A description of the ultimate goals of a D. The pluralistic society in Malaysia has
company. the same ethical values, lifestyle, purchas-
A. Recruiting ing behavior regardless of race and reli-
gion
B. Mission Statement
521. Psychographics segmentation is con-
C. Human Resources cerned more with answers to questions
D. Rewards and encourage creativity such as “what to do” (instead of “who
you are”) and “how you spend your
NARAYAN CHANGDER
518. Abhinav Mehta, a marketing manager of money” (instead of “how much you earn”)
Roop Cosmetics is facing the problem of and is now often used for creating adver-
poor sale. What mode of communication tising messages.
he can adopt to target the large popula- A. True
tion?
B. False
A. Newspaper
522. are factors that have been shown to
B. Television affect consumer behavior.
C. Radio A. Brand name, quality, newness, and
D. All of the above complexity
B. Advertising, marketing, product, and
519. Evaluates proposed product in terms of price
size of market, potential sales, costs,
profit potential, technology, the competi- C. Outlets, strategies, concept, and
tion, and the level of risk involved. brand name
D. Quality, advertising, product position-
A. screening ideas
ing,
B. testing the product
523. Product Y is this
C. business proposal
A. Variation 10%
D. introducing the product B. Variation 12%
520. Food sold in Malaysia must display the C. Variation 27%
“halal” logo from the Islamic Development D. Variation 15%
Department of Malaysia (JAKIM) Based
on the following statements, choose the 524. What stage would Netflix be in? Discus-
statement NOT RELATED to the external sion.
environmental factors.
A. Each individual has a different cultural
pattern especially in terms of religion, cus-
toms and lifestyle
B. Business organizations need to re-
spect the differences in ethical values
A. introduction
among the community
B. growth
C. A set of combined beliefs, values, cus-
toms, practices, ideas and attitudes prac- C. maturity
ticed by a group of people D. decline

525. Lowes is population age-structure 530. According to the product life cycle, which
stage that thebusiness development role
A. THREATS
arise

B. POSITIVE
A. Introduction
C. NEGATIVE
B. Growth
D. OPPORTUNITIES C. Maturity
526. The concept when organizations carry out D. Decline
activities to “sell” the organization itself
531. Consumer buys product or avail services
is called which of the following?
from businesses while customer uses or
A. Employer branding consume the produced goods and services
B. Employer services produced by the manufacturer.
C. Place marketing A. True
D. Place employment B. False
532. Which of the following are included in

527. Plans of action for achieving goals and ob-
PORTER’s 5 forces?
jectives
A. Industry Revenge
A. Tactics
B. Threat of Industry
B. Strategies
C. Barriers to Entry
C. Goals
D. Bargaining Power
D. Results
533. It is the fundamental determinant of
528. The is a report of the revenue, ex- a person’s wants and behavior acquired
penses, and net income or net loss over an through socialization.
accounting period. A. Heuristic
A. income statement B. Social stratification
B. accounts payable C. Culture
C. owner’s equity D. none of above
D. financial statement
534. Manufacturer uses wholesalers and re-
529. Using the push strategy is most appropri- tailers to distribute goods to the cus-
ate when tomers. Which channel of distribution is
the manufacturer using?
A. the product being sold is an impulse
A. Zero level channel
item
B. One level channel
B. there is high brand loyalty for the prod-
uct C. Two level channel
C. the product is a high involvement pur- D. Multi level channel
chase
535. Negative brand equity gain competitive
D. consumers choose the brand before advantage, especially in a commodity mar-
they go to the store ket.

A. True consumers, trends, and competitors’ prod-

B. False ucts?
A. Financing
536. Real market opportunity occurs during
which situation? B. Product/Service Management
A. Good or services can be produced effi- C. Distribution

ciently. D. Selling
NARAYAN CHANGDER
B. Entrepreneurs brainstorm ideas.
541. Bees wax / honey comb used in the mak-
C. Supply exceeds demand. ing of honey is an example for
D. Identified wants exist. A. Natural goods
537. Segmentation technique where groups B. Farm goods

are formed according to psychological C. Manufactured goods
traits that influence consumption habits
D. Both natural and farmed
drawn from people’s interests, attitudes,
and values is called segmentation 542. What is Marketing Management?
A. Behavioural A. Customer needs and wants
B. Psychographic B. Satisfy customers needs and wants
C. Demographic C. Selling effectively
D. Geographic D. Increase selling
538. The SWOT analysis system examines: 543. Cross selling means:
A. strengths and weaknesses, potential A. City to city sales
and development prospects of the enter-
prise B. Selling with cross face
B. strengths and weaknesses, possibili- C. Selling with crossed finger
ties and areas of activity of the enterprise D. Selling other products to existing cus-
C. strengths and weaknesses of the en- tomers
terprise, opportunities and threats of the
business environment 544. Printer cartridges are example of
D. none of above
539. are those whose values or behavior

an individual rejects.
A. Secondary groups
B. Primary Group
C. Dissociative groups A. Maintenance and Repair supplies
D. Aspirational groups B. Office supplies
540. Which function of marketing includes C. Parts

gathering and analyzing information about D. Raw materials

545. (a) is the form that a human need takes A. Chrome

when shaped by (b) and individual person- B. Safari
ality.

C. Firefox
A. a Want
D. Internet Explorer
B. b culture
C. needs 550. The following problems relate to techno-
logical differences between countries
D. situation
A. Foreign workers must be trained to op-
E. money erate unfamiliar equipment.
546. Which of these is not the element of Mi- B. Countries regulate /restrict remit-
cro Environment tances to foreign countries and repatria-
A. Suppliers tion of profits.
B. Intermediaries C. Americans believe that suntans are at-

tractive, youthful, and healthy. However,
C. Competitors the Japanese do not.
D. Cultural D. Poor communication facilities hinder
advertising through the mass media.
547. IT DESCRIBES THE STRATEGY OF ADOPT-
ING AN ALREADY EXISTING BUSINESS 551. DEVELOPING THE WRONG MARKETING
MODEL. STRATEGIES OVER TIME REQUIRES A
A. FREEMIUM MODEL BLEND OF DISCIPLINE AND FLEXIBILITY.
B. FRANCHISING MODEL A. TRUE
C. BRICKS-AND-CLICKS MODEL B. FALSE
D. RAZORS-AND-BLADES MODEL 552. Which is the pattern of segmentation
wherein the firms view each customer as
548. Relationship marketing means?
a separate segment?
A. Selling to relatives
A. Undifferentiated marketing
B. Selling by relatives
B. Concentrated marketing
C. After sales service
C. Customized marketing
D. Cross-selling
D. Differentiated marketing
E. None of these
553. Identify at least 3 questions a sales per-
549. Name the logo son can ask in order to determine their
needs.
A. For whom are you shopping for today?
B. What particular brand are you looking
for?
C. What particular style are you looking
for?
D. What does a sales policy do for a com-
pany

554. The specific aspirations or purpose of a C. Fixing

company; the major goals it will try to
D. Labeling
reach.
A. Vision Statement 559. Trey hangs posters advertising the school
B. Mission Statement play in local businesses. What marketing
function did he implement?
C. Company Description
A. promotion
D. Executive Summary
NARAYAN CHANGDER
B. selling
555. is the oral presentation in a conversa-
C. distribution
tion with one or more prospective buyers
for the purpose of making sales. D. financing
A. Advertising.
560. Name of the brand
B. Branding.
C. Personal selling.
D. None of these.
556. What type of customer personality is in-

terested in knowing who else may be buy-
ing the product so it will usually take a
little time for them to make a purchase?
A. Aggressive
B. Systematic
A. Domino’s pizza
C. Impulsive
B. Domino’s pizza
D. Social
C. Domingoes pizza
557. Within 2 years of it’s inception, Bhav-
ishya Limited has created a very positive D. Dominos pizza
reputation about itself and its products in
the eyes of general public by participating 561. STP in Marketing stands for
extensively in various social welfare pro-
grams. Identify the component of promo-
tion mixing described in the given lines.
A. Advertising
B. Sales promotion
C. Public relation
D. Personal selling
A. Situation, Targeting, Positioning
558. Whether to sell the product in its generic
name or in a Brand name. B. Selling, Targeting, Positioning
A. Branding C. Segmentation, Targeting, Positioning
B. Standard D. Segmenting, Targeting, Positioning

562. When does a consumer decision making 567. who are is this a trade character for?
process take place?

A. Before a purchase
B. During and after a purchase
C. Before, during and after a purchase
D. At home
563. Consists of people, equipment and pro-
A. Rice Krispies
cedures to gather, sort, analyze, evalu-
ate, and distribute needed, timely, and ac- B. Fruit Loops
curate information to marketing decision C. Captain Crunch
makers.
D. Coco Puffs
A. Marketing Information System
B. Marketing Intelligence 568. Which of the following is a mall?
C. Marketing Strategies A. group of retail businesses in a location

usually owned by a company that leases
D. none of above retail space
564. Technological environment: B. a collection of stores serving a large
A. Increase in Business Legislation area that is usually in an enclosed build-
ing with an adjacent parking lot
B. Growth of Special Interest Groups
C. unclosed shopping area that evolved
C. Income Distribution
without a lot of planning
D. Opportunities for Innovation
D. a group of retail businesses
565. Name the task of creating, promoting
and delivering goods and services to con- 569. Deepak is a book seller. One day he was
sumers? selling books. He approached a person
who was sitting on a pavement. He of-
A. Marketing fered him the book and found that he was
B. Advertising not having enough money to pay. So he
C. Branding willingly gave him the book without taking
money. Is it a true exchange mechanism?
D. Selling
A. YES
566. Laney is paying the expenses for her fa-
B. NO
ther’s auto shop. She just paid the rent for
the month which is a expense because C. FIFTY FIFTY
it does not change. She then paid the bill D. LITTLE BIT
for the supplies that is a expense be-
cause it changes every month based on the 570. marketing aims to build mutually sat-
amount of supplies needed. isfying long-term collaboration with key
constituents, such as customers, employ-
A. Operational; Tactic
ees, suppliers, distributors, and other mar-
B. Changing; Variable keting partners, in order to earn and retain
C. Fixed; Variable their business.
D. none of above A. Demand-based

B. Integrated D. clarify the customer’s need and select

C. Direct substitute products
D. Relationship 575. Which of the following is concerned with

the quality performance of product?
E. Internal
A. Product concept
571. Branding is part of B. Selling concept
A. Promotion C. Marketing concept
NARAYAN CHANGDER
B. Product D. Societal marketing concept
C. Place 576. Where are staple products typically lo-
D. Planning cated?
A. Front of the store
572. As an audience member, which of the
following should you do to encourage a B. Back of the store
speaker during an oral presentation? C. By the cash registers
A. Smile D. On the bottom shelf
B. Refrain from asking questions 577. Efforts made by the company to cultivate
C. Keep a straight face to communicate or market several products that are simi-
that you are serious lar to products that have been marketed
previously
D. Quietly discuss the speech with the
person sitting next to you A. Product Diversification
B. Product Differentiation
573. Proton has succeeded in producing cars
comparable to other car manufacturers in C. Micro Marketing
Malaysia. Based on the situation above, D. Product Positioning
which external environmental factors af-
578. The marketer’s task is not easy. Mar-
fect Proton Company?
keters need to pay attention to the ex-
A. Competitive Environment ternal macro environment, one of which is
B. Political Environment needing to know how potential consumers
live, believe and enjoy as part of the fac-
C. Sociocultural Environment tors
D. Economic Environment A. Social and cultural
574. After determining that the product re- B. Economy
quested by the customer is not available, C. Demographics
the salesperson’s next steps in substitute D. Politics and law
selling are to
A. explain how to care for the product and 579. What is the name of the first group of
reinforce the customer’s decision adopters?
A. Early Adopters
B. evaluate the customer and select sub-
stitute products B. Innovators
C. reinforce the customer’s decision and C. Early Majority
close the sale D. Hipsters

580. Is all the activities of designing and pro- 585. What is the objective of maximizing the
ducing the container for a product. market share in Marketing Management?

A. Packaging A. To offer discounts to attract customers
B. Product Line B. To do attractive and unique packaging
and offer promotions
C. Product-Mix
C. To analyze consumer behavior to-
D. none of above wards products or services
581. Customer loyalty relationship D. All of the above
A. THREATS 586. Demographic segmentation deals with

B. OPPORTUNITIES questions such as “who you are” and
“how much you earn” and is commonly
C. POSITIVE used when planning and allocating selling
D. NEGATIVE efforts.
A. True
582. The term “marketing mix” describes:
B. False
A. A composite analysis of all environ-
mental factors inside and outside the firm 587. For the security precaution listed below,
select the option(s) that would help de-
B. A series of business decisions that aid
in selling a product
C. The relationship between a firm’s mar- Have an effective store layout with good
keting strengths and its business weak- lighting
nesses A. S (Shoplifting)
D. A blending of four strategic elements B. R (Robbery)
to satisfy specific target markets
C. ET (Employee Theft)
583. In case of goods the price does D. none of above
not matter much, brand perceptions and
uniqueness does. 588. A stable political situation can form poli-
cies and laws that will guarantee the ac-
A. Specialty goods
tivities of a business run smoothly. The
B. Unsought goods following are the laws and regulations re-
lated to business in Malaysia EXCEPT
C. Convenience goods
A. Direct Sales Act 1993
D. Shopping goods
B. Controlled Goods Act
584. Which of the following starts from fa- C. Road Transport Act 1987
cotry?
D. Contract Deed
A. Product concept
589. is the effort to inform, persuade, or
B. Selling concept
remind potential customers about products
C. Production concept or services.
D. All of these A. Promotion

B. Selling 595. Individuals and households who buy

C. Channel Management goods or services for personal consump-
tion are
D. Market Planning
A. the customers
590. Green Products means
A. Eco Friendly B. the suppliers
B. Recyclable C. the intermediaries
NARAYAN CHANGDER
C. Reusable D. none of above
D. Reduce Pollution
E. non renewable 596. When selecting criteria for effective mar-
ket segmentation, which factor ensures
591. As a new business owner, you need two that segments generate revenue and con-
kinds of promotionalplans:a preopening tains enough volume to warrant separate
plan to lay the groundwork for youropen- marketing efforts and resources?
ing and a second plan to support your op-
eration once it is under way A. Accessible
A. true B. Measurable
B. false
C. Substantial
592. The approach that studies the demand
D. Actionable
and supply of different commodities in
marketing is
597. Which of the following is a benefit of di-
A. Functional
rect marketing?
B. Institutional
A. help you build relationships with cus-
C. Commodity
tomers
D. none of above
B. test the appeal of your product or ser-
593. A transaction in which the organization is vice
making an initial purchase of an item to be
used to perform a new job refers to which C. provide customers with compelling
of the following purchases? content they can share with potential cus-
tomers
A. Straight rebuy purchase
B. Delayed purchase D. all of the above
C. New-task purchase
598. a) Cricket World Cup is promoted aggres-
D. Modified rebuy purchase sively to both companies and fans. This is
594. Political campaigns are generally exam- an example of marketing a(n)
ples of A. idea
A. Cause marketing
B. place
B. Organization marketing
C. Event marketing C. organization
D. Person marketing D. event

599. Select the three main factors to consider C. Labels

when selecting a form of business owner- D. Design
ship?

A. How much liability protection do I 604. Product classification schemes includes
need? How will taxes and the form of busi- durability, tangibility and style.
ness ownership affect me A. True
B. Do I need start up capital? B. False
C. How will taxes and the form of busi-
ness ownership affect me? 605. Which of the following stages involve
transforming a product concept into a
D. How much time will operating a busi- physical product to offer workable market
ness require? offering?
600. Which number should come next in the se- A. Business analysis
ries, 48, 24, 12, B. Product development
A. 8
C. Marketing strategy development
B. 6
D. Concept development and testing
C. 2
606. Bread, milk etc are classified as
D. 4
goods
601. Which is a situation for a business to plan A. Convenience
its budget carefully?
B. Speciality
A. Supplies may be scarce.
C. Shopping
B. Time is limited.
D. Unsought
C. Regulations are complex.
D. Money is limited. 607. Rivalry between companies selling sim-
ilar products and services with the goal
602. Toothpaste brands such as Crest and Col- of achieving revenue, profit, and market
gate offer three main lines of products to share growth.
target kids, adults, and older consumers. A. Target Market
What factor is this segmentation based
on? B. Competition
A. Gender C. Market Trends
B. Age D. Market Research
C. Income 608. 4 P’s of Marketing are
D. Social class A. Product, Place, Promotion, Process
603. are useful in providing detailed in- B. Place, Price, Process, Place
formation about the product, its contents, C. Product, Price, Place, Promotion
method of use etc.
D. Promotion, Process, Place, Product
A. Brands Explanation:Product, Price, Place and Pro-
B. Packages motion

609. An organization is gathering, recording, 614. Major household appliances and heavy
and analyzing data about its target mar- consumer durables are referred to as:
ket. This activity is known as
A. Soft goods
A. marketing research
B. Brown goods
B. test marketing
C. White goods
C. performing a case study
D. Convenience goods
D. conducting experiments
NARAYAN CHANGDER
610. What is the relationship between re- 615. Which of the following plays an impor-
search purpose and research design? tant role in introducing a new product to
the consumers
A. purpose dictates design
A. Publicity
B. there is no relationship between the
two B. Advertisement
C. design is more important than purpose C. Sales Promotion
D. design in unnecessary D. Personal Selling
611. Under which of the following importance 616. J.D. Power and Associates ranked Jaguar
is given to consumer’s satisfaction? highest in customer satisfaction with
A. Marketing dealer service among luxury automotives.
B. Selling A. Production
C. Selling and Production B. Sales
D. Production C. Market
612. Identify the logo: D. Societal
617. describes the amount of product

available to sell and the willingness of cus-
tomers to buy that product.
A. market research
B. merchandising
A. Dairy Milk C. economics
B. Lindt’s D. supply and demand
C. Toblerone
618. Encouraging team members to contribute
D. Smitten
to and take responsibility for the manage-
613. According to the HBR article titled “What ment process.
You Need to Know about Segmentation”, A. middle management
focus groups are a great way of studying
consumers’ buying habits. B. empowerment
A. True C. controlling
B. False D. organizing

619. Which of the following actions is most 623. What is the communication by the mar-
likely to contribute to the creation of a keter to its target customers regarding its
safe business environment: products or services?

A. Running extension cords across main A. Product
walkways in a business
B. Price
B. Salting icy patches on the sidewalk out-
C. Place
side the business entrance
D. Promotion
C. Storing inventory in stairwells and in
front of emergency exits 624. It is the process of carefully managing
D. Keeping file drawers in high traffic ar- detailed information about individual cus-
eas open throughout the day tomers and all customer touch points to
maximize-customer loyalty.
620. Geographical segmentation is dividing a
market into different units such as A. Measuring Satisfaction
B. Customer Relationship Management
C. Customer Value Analysis
D. Database Marketing
625. Choose the correct optionAbout six years

my grandfather went to Paris to study
A. age, gender and income law.
B. race, religion and family status A. after
C. states, regions and cities B. before
D. user status, usage rate and loyalty sta- C. ago
tus.
D. since
621. As economies advance, a growing propor- E. for
tion of their activities focuses on the pro-
duction of 626. I still need pen, because pen you
A. luxury goods lent me doesn’t work.
B. services A. the / the
C. experiences B. a / the
D. events C. -/ the
E. products D. none of above
622. How many step of marketing research 627. The marketing concept focusing on reduc-
process ing costs by way of mass production is
A. 4 A. Marketing concept
B. 6 B. Production concept
C. 7 C. Sales concept
D. 8 D. none of above

628. Which of the following types of economic B. When consumers wants are matched
systems would offer the most benefits to by producer supply
business owners and to their employees:
C. When consumers express a specific
A. Market brand desire
B. Socialist D. When consumer state purchase intent
C. Communist E. When wants are imagined as specific
D. Traditional product solutions
NARAYAN CHANGDER
629. IT CONSISTS OF PEOPLE, EQUIPMENT, 633. A marketer is someone who seeks at-
AND PROCEDURES TO GATHER, SORT, tention, purchases, support and donations
ANALYZE, EVALUATE, AND DISTRIBUTE from other parties called
NEEDED, TIMELY, AND ACCURATE INFOR- A. prospect
MATION TO MARKETING DECISION MAK-
ERS. B. supplier
A. MARKETING SYSTEM C. labor
B. MARKETING INFORMATION D. part-time staff
C. MARKETING INFORMATION SYSTEM E. sales
D. MARKETING INTELLIGENCE SYSTEM
634. at which stage of PLC does advertis-
630. 2 component of consumer profile is ing starts to aim the awareness building
among the audience
A. Traits
A. introduction
B. Lifestyle
B. maturity
C. Both
C. growth
D. None
D. decline
631. Identify the type of product
635. Which companies mobile phone are mar-
keted with the slogan-Big inside. Small
Outside
A. Nokia
B. Sony
C. Samsung
A. Specialty
D. Motorola
B. Shopping
C. Convenience 636. Shopping products are classified into
D. Unsought A. 2
B. 3
632. From the perspective of the marketer,
when do wants become demands? C. 8
A. When backed by an ability to pay D. 4

637. Good health limited has decided to launch B. Target-return

a new range of water bottles with in built C. Perceived-Value
water purifier. instead of marketing the

product by its generic name, the company D. Value
has decided to call it purifier. identify the
642. eating biscuits, children as strong as
type of marketing function being described
tigers are examples of this type of
in the given lines
advertising
A. packaging and labeling
A. quality advertising
B. branding
B. product avertising
C. pricing
C. brand advertising
D. promotion
D. prestige advertising
638. What is the main goal of public relations E. price advertising
in the promotion mix?
A. Build and maintain a positive image 643. Which do not belong to the group?
and reputation A. Strengths
B. Generate customer loyalty B. Weaknesses
C. Create brand awareness C. Opportunity
D. Increase sales and revenue D. Trust
639. Which form of data below can usually be 644. Socio-Cultural Environment:
obtained more quickly and at a lower cost
A. Growth of Special Interest groups
than the others?
B. Views of the Universe
A. primary
C. Income Distribution
B. survey research
D. Population Growth
C. experimental research
D. secondary 645. A characteristic of simple memorandums
written by business employees is that they
E. observational research
usually are intended to be read by a(n)
640. The marketing concept which focuses on A. Planning committee
maximizing efforts to sell in the target
B. Board of directors
market is
C. Internal audience
A. Sales concept
D. Group of suppliers
B. product concept
C. market concept 646. Which of the following is not an element
of the marketing mix?
D. none of above
A. Product
641. The pricing method that determines the
price that will produce the level of income B. Price
on the target investment (ROI) is called C. Publicity
A. Markup D. Process

647. Customers tend to think that a product is C. Expected product

defective when the price is D. Augmented product
A. Set high E. Potential product
B. Set average
652. Marketers segment the market on the
C. Set low basis of personality of consumers.Identify
D. All of the above. the bases of market segmentation?
A. Demographic segmentation
NARAYAN CHANGDER
648. Contoh Threat of Substitute dari Star-
bucks adalah B. Behavioural segmentation
A. Excellent C. Psychographic segmentation
B. Instant coffee D. Geographic segmentation
C. Maxx Coffee 653. A marketing plan is designed to attract
D. Coca Cola target customers through a set of
A. workshops
649. What is the order of the product life cycle
B. strategies
A. Introduction, maturity, growth, de-
cline C. rules
B. Introduction, growth, decline, matu- D. mergers and acquisitions

rity 654. Deciding how much to charge for goods
C. Introduction, growth, maturity, de- and services, is a concept.
cline A. Marketing
D. Introduction, decline, maturity, B. Goods
growth
C. Pricing
650. The task of any business is to deliver D. Selling
at a profit.
655. Select the factor based on the explana-
A. Customer needs
tion:Companies will change the position of
B. Products. their product in the market in order to bet-
C. Customer value ter compete.
D. Quality. A. Product Line (Depth, Extension & Con-
traction)
651. You are staying in 4*** hotel. “Free wifi” B. Branding
and a “clean room” are
C. Packaging
D. Product Modification
E. Repositioning
656. The management function of business is

usually responsible for
A. Core Benefit A. setting policy
B. Generic product B. serving customers

C. preparing ads C. Productivity

D. stocking shelves D. Leverage

657. The demographic environment includes in E. Accountability
663. When you go out for dinner in a restau-

A. Education of the groups rant, who will be considered as the mar-
B. Population trends keter?
C. Household patterns A. You
D. Natural environment B. The restaurant owner
658. IT REFERS TO A SET OF SPECIFIC ACTIV- C. Both

ITIES EMPLOYED TO EXECUTE A GIVEN D. none of above
STRATEGY
664. What is not part of product mix
A. STRATEGY
A. Product Feature
B. PLAN
B. Product Specification
C. TACTICS
C. Distribution
D. GAME PLAN
D. Product Attribute
659. The fact that customers have more power
is one of the major shifts taking place in 665. An organizational buyer, purchase deci-
the new economy sions are made based on specialist knowl-
A. False edge and technical requirement.
B. True A. True
B. False
660. Under oligopolistic competition the mar-
ket consists of a few sellers who are 666. media is very effective at delivering
highly sensitive to each other’s pricing and messages to target audiences as it allows
market strategies. for explanation in a way that most other
A. True media cannot.
B. False A. Digital
661. Letters of inquiry should be as as pos- B. Print

sible. C. Broadcast
A. specific D. None of these
B. vague
667. Their function is to write blog post, mar-
C. verbose keting copy and other forms of content for
D. demanding the web.
A. Web Content Writer
662. These are all areas to focus on regarding
the Marketing Mix. B. Web Planner
A. Profitability C. Web Specialist
B. Activity D. Web Developer

668. Firms that provide the resources needed 673. Which of the following IS NOT a factor
by the company to produce goods or offer or characteristic affecting consumer buying
services are behavior?
A. the company A. Social
B. the suppliers B. Personal
C. the competitors C. Competition
D. none of above D. Cultural
NARAYAN CHANGDER
669. Which of the following uses direct ap- 674. USP is defined as
proaches to connect and communicate with
A. Unique Selling Price
the specific customers and prospects using
emails, mails, business letters, telephone B. Unique Sales Preposition
and fax. etc. C. Unique Selling Proposition
A. Direct selling D. Unique Strategic Preposition
B. Direct marketing
675. In which stage of New product develop-
C. Direct distribution ment it is decided whether the product
D. .Direct communication idea compatible with company objectives,
strategies, and resources?
670. REMIEL JACOB MONITOR THE CHANGES
IN POPULATION TO BE UPDATED IN THE A. Idea screening
CHANGES HAPPENING IN WHAT ENVI- B. Concept development and testing
RONMENTAL FORCE?
C. Idea generation
A. DEMOGRAPHIC ENVIRONMENT
D. Product development
B. ECONOMIC ENVIRONMENT
676. Ecofriend Limited has decided to launch
C. TECHNOLOGICAL ENVIRONMENT
solar jackets, which will have an inbuilt so-
D. POLITICAL LEGAL ENVIRONMENT lar charger as well. In order to make its
671. A is A specific group of people with product competitive, the company has de-
shared characteristics that a business mar- cided to offer it for sale within the range
kets its products or services to. of INR 1500 to INR 4000. Identify the
related function of marketing being men-
A. customer tioned in the given case.
B. place A. Packaging and Labeling
C. marketing B. Branding
D. target market
C. Pricing
672. Based on the perceived value of your D. Promotion
products and services, your cost of doing
business. 677. Promotional Decision involves
A. Pricing A. persuasion
B. Products and Services B. information
C. Distribution C. Influence
D. Promotion D. all of the above

678. Brand create barriers to entry. 684. McDonald’s tailoring its offerings to the
A. True country of operation such as Maharaja
Mac in India, McItaly in Italy, McLobster

B. False in Canada shows that it follows a ori-
entation
679. Which of the following has a longer sale
cycle? A. Polycenric
A. B2C B. Ethnocentric
B. None of the above C. Geocentric
C. B2B D. Regiocentric
D. Both B2C and B2B
685. Paper products are good for the environ-
680. Provides individuals with a structured ment
set of beliefs and values that guide their
behavior and help them make choices.
A. Nationalities
B. Religions
C. Racial groups
D. none of above
681. is the collection and interpretation of

information about forces, events, and rela-
tionships that may affect the organization.
A. Environmental scanning
B. Stakeholder analysis
C. Market sampling A. No
D. Opportunity analysis B. Yes
682. Which stage is where profits are at all 686. Which is not part of core business pro-
time high cess?
A. Growth
B. Decline
C. Maturity
D. Introduction
683. The results of descriptive research are of-

ten
A. qualitative A. Market sensing process
B. vague B. Customer acquisition process
C. unreliable C. Old-offering realization Process
D. quantitative D. Customer relationship process

687. It is appropriate for a participant to ask 693. Select the technique and example used in
questions during a staff meeting when pricing products. Technique:Setting prices
A. the agenda is being distributed that end in either odd numbers to send
a message of value or ending in posi-
B. another participant is speaking tive numbers to send the message of high
C. s/he needs a point clarified quality. Example:$19.99-Value$20-High
D. s/he does not agree with the speaker Quality
A. Odd-Even Pricing
688. The marketing concept evolved as a re-
NARAYAN CHANGDER
sult of self regulation of social responsibil- B. Prestige Pricing
ities by a business organizations. C. Multiple Unit Pricing
A. Marketing concept D. Bundle Pricing
B. Product Concept
694. Demand is a general need that peole feel
C. Societal marketing concept missing
D. none of these A. True
689. A farmer with a produce stand in the yard B. False
is an example of a distribution channel.
695. Which of the following is an example of
A. Producer to retailer to consumer
causal research?
B. Producer to agent to consumer
A. case study
C. producer to consumer
B. survey
D. producer to wholesaler to consumer
C. test marketing
690. Which of the following is concerned with D. pilot study
the Quality performance of a product?
A. Product concept 696. The marketing function of is used
when Mayfield Milk decides how many
B. Selling concept
trucks to use to transport its products in a
C. Marketing timely manner to reduce product spoilage.
D. Production A. Selling
691. The promotion “P” of marketing is also B. Distribution
known as C. Financing
A. Product Differentiation D. Pricing
B. Distribution
697. When American Airlines decided to re-
C. Cost
view new ideas aimed at first-class pas-
D. Marketing Communication sengers on long flights, like an ultra high-
speed Wi-Fi service and 124 channels
692. What is advertisement try to do?
of high-definition satellite cable TV, their
A. to buy a product first step in the marketing research pro-
B. to sell a product. cess was to
C. to make a product A. develop the research plan
D. to survey a product B. define the problem

C. collect the information and all the costs of an offering and the per-
D. analyze the information ceived alternatives.

A. Customer value analysis
E. make the decision
B. Customers benefits
698. Venture groups are created for: C. Customer perceived value
A. solving specific marketing problems D. none of above
B. working out risky marketing ideas
703. True or False:Code of Ethics is a set of
C. to develop proposals for top manage- rules outlining expected behavior in the
ment workplace.
D. none of above A. True
699. Identify the correct statement about mar- B. False

keting management. 704. Kotler and Casoline suggested eight fac-
A. It is primarily concerned with the sys- tors that marketers must keep in mind in
tematic gathering, recording, and analy- order to deal with risk and uncertainty.
sis of data about issues related to market- Which of the following statements are
ing products and services. they most likely to agree with when the
environment is uncertain?
B. It focuses mostly on monitoring the
profitability of a company’s products and A. Companies should push aggressively
services. for the market share of their competitors.
C. It focuses solely on attaining an orga- B. Companies should focus less on their

nization’s sales goals in an efficient man- core segments, and more on new target
ner. markets.
C. Companies should be prepared to im-
D. It occurs when at least one party to
plement ad hoc strategies whenever re-
a potential exchange thinks about the
quired.
means of achieving desired responses
from other parties. D. Companies should not increase mar-
keting budgets in times of uncertainty.
700. Marketing involves encouraging people E. Companies should focus and improve
to buy a product or service. their marginal brands.
A. True
705. Name of the brand
B. False
701. What’s the definition of place utility?

A. The exchange of a product for money
B. Having a product where customers
can buy it
C. Communication with the customer A. Lamborghini
D. None of the above B. Mustang
702. it is the difference between the prospec- C. Porsche
tive customer’s evaluation of all benefits D. Ferrari

706. In a customer a Value Analysis the last B. Raising of funds

step is C. Allocation of funds
A. Monitor customer values over time.
D. All of the above
B. Examine ratings of specific segments.
711. The process of gathering information to
C. Identify major attributes and benefits
better understand the market and our cus-
that customers value.
tomers. Includes primary and secondary
D. none of above sources.
NARAYAN CHANGDER
707. Lyle went into the store to purchase a A. Marketing
pair of shoes. The shoes cost Php 599. B. Research
Php 599 is an example of:
C. Focus group
A. Price
D. Market research
B. Promotion
C. Product 712. Types of marketing information consist
of
D. Process
A. Marketing intelligence, Internal mar-
708. Define ‘perception’ keting information, & Marketing communi-
A. how a person thinks of himself and cations
how he thinks other people sees him B. Product, Price, Pomotion, Place
B. how a person views the world C. E-Business, E-marketing, & E-
C. what the person thinks the world is Commerce
made of D. Key information, main information,
D. how a person feels about the world and supporting information
and what the world is in reality E. Marketing Intelligence and Market
709. Identify Returns & Exchanges might be Segmentation
included in a firm’s sales policy.
713. Which financial decision help a business-
A. The company may only exchange or re- man in opening a new branch of its busi-
turn an item with a receipt or within a ness.
specified time range
A. Financing decision
B. The company may replace a damaged
B. Dividend decision
product within a specified time period
C. The company may accept cash, check, C. Investment decision
credit cards, debit cards, monthly pay- D. None of the above
ments, and layaway
714. The following are a part of the economic
D. The company may accept manufac-
environment
turer’s coupons, store coupons, and com-
petitor coupons, it may also give bulk dis- A. National Income
counts, etc B. Gross Domestic Product (GDP)
710. Finance functions are C. Demand patterns
A. Planning for funds D. Industrial Structure

715. Obtaining the money needed to start and B. Technological, Environmental and Le-
operate a business is a marketing function gal
known as C. Micro and macro evironment

A. Market research D. Political, Economic, Social
B. Pricing 721. Needs of are being focused in Mar-
C. Distributing keting.
D. Financing A. Customer
B. producer
716. Supply is the quantity of goods and ser-
vices that: C. Retailer
A. Consumers are willing and able to pur- D. Consumer
chase 722. While in the push strategy consumers are
B. Producers are willing and able to man- attracted by sales employees and moti-
ufacture vated to buy, in the pull strategy this hap-
pens through the manufacturer’s market-
717. Which of the following categories of in- ing activities.
formation are found on a balance sheet:
A. Assets, liabilities, owner’s equity B. Wrong statement
B. Income, expenditures, profit
723. Marketing mix is the set of the
C. Assets, liabilities, margin
A. Production tools
D. Revenues, expenses, profit B. Publicity tool
718. Series of distinct phases encompassed by C. Selling tools
consumers in connection with the purchase D. Marketing tools
of a commodity is
724. In which stage of New product develop-
A. Consumer buying process
ment Management needs to prepare sales,
B. Consumer behavior cost, and profit projections to determine
C. Customer relationship management whether they satisfy company objectives?
D. none of above A. Idea screening

B. Concept development and testing
719. Which function of a marketing-
C. Business Analysis
information management system involves
collecting facts and figures from internal D. Product development
and external sources of an ongoing basis? 725. Which is the correct process sequence for
A. data processing analyzing competitors and developing a
customer value-based success strategy to
B. information reporting
build and maintain profitable customer re-
C. data gathering lationships?
D. marketing research A. *Developing competitive market-
ing strategies*Identifying competi-
720. Marketing environment includes tors*Assessing competitors*Selecting
A. Micro, macro and internal evironment key competitors

B. *Identifying competitors*Assessing 730. A consumer researcher who examines

competitors*Selecting key competi- consumers’ lifestyles and personalities is
tors*Developing competitive marketing studying
strategies
A. demographics
C. *Developing competitive market-
ing strategies*Selecting key competi- B. psychographics
tors*Identifying competitors*Assessing C. social class
competitors
D. usage rates
NARAYAN CHANGDER
D. *Selecting key competitors*Identifying
competitors*Assessing competi- 731. The correct order in the Product Life Cycle
tors*Developing competitive marketing is
strategies
A. Growth-introduction-maturity-decline
726. Factors to be considered for pricing
B. Maturity-growth-introduction-decline
A. total cost of the product
C. Introduction-growth-decline-maturity
B. demand for the product
D. Introduction-growth-maturity-decline
C. competitor’s pricing policy for the
product 732. Those who make decisions that affect
D. All of the above the whole company (CEO, president, COO,
CFO, vice president).
727. Which is not applicable for Order process-
ing A. empowerment
A. Receiving payment B. middle management
B. Checking inventory C. top management
C. Transmission of order D. supervisory-level management
D. storing of goods
733. What WTO stands for?
728. a physical place where buyers and sellers
gathered to buy and sell goods. A. World Tourism Organization
A. Physical Place B. World Trade Organization
B. Market C. World Transport Organization
C. Target Market D. World Time Operations
D. Place
734. Thomas would like to determine if his
729. Lucille has created a six-page synopsis to company will pay the for days off, even
include as a section in the beginning of her though he has only worked there for 3
224-page report. What should Lucille call months. The best way to find this infor-
this section when she creates the report’s mation is
table of contents?
A. reviewing the production schedule
A. Executive summary
B. Bibliography B. asking her college counselor
C. Footnotes C. submitting a formal proposal.
D. Results and recommendations D. reading the employee handbook

735. The actors close to the company that af- B. Selling

fect its ability to serve the customers are
C. Distributing
part of

A. the Microenvironment D. Pricing
B. the Macroenvironment
741. or business-to-business market in-
736. 4 P’s of marketing are cludes all businesses that buy products for
use in their operations.
A. Product Price Place and Promotion
B. Product Planning Process and Place A. Labor market
C. Production Planning Process and Pro- B. Customer market

motion C. Consumer market
D. Pricing Planning Promotion and Place
D. Industrial market
737. Oldest & rarest goods is-
A. Consumable goods 742. Imagine you’re working for a company
that specializes in smartphone accessories.
B. Capital goods Through extensive market research and
C. Non-Conventional goods customer feedback, you’ve determined
D. Short durable goods that customers are looking for durable yet
stylish phone cases that offer optimal pro-
738. In this type of Organizational Chart there tection without adding extra bulk. Which
is a chain of command. Where, a higher po- key concept is reflected in your approach
sition, such as Top Management, is valued to developing these phone cases?
more.
A. Building and Managing Customer Rela-
A. Modern Customer-oriented Organiza- tionships
tional Chart
B. Identification of Customer Needs and
B. Traditional Organizational Chart Wants
C. Team-based Organizational Chart
C. Understanding Market Segmentation
D. Divisional Organizational Chart and Targeting
739. For which of the following products D. Creating and Delivering Value to Cus-
would the reference group influence be the tomers
strongest?
A. A best-seller novel 743. An enterprise extends facilities like free
hone delivery, free credits, free two ser-
B. A pickup truck
vices and extended period of warranty.
C. A loaf of bread Under which marketing function all these
D. A pair of jeans can be categorized?
740. activities carried on by the marketers A. Gathering information

to facilitate exchange of goods and ser- B. Standardisation
vices between the producers and the users
of such products. C. Market analysis
A. Marketing D. Customer support

744. Process of obtaining something of value through creating, delivering and communi-
by offering something in return: cating superior customer values of man-
A. Metamediary agement.” Define by
B. Market A. Harold Koontz
C. Marketspace B. Kreitner
D. Exchange. C. Philip Kotler
D. Robert L. Trewelly
NARAYAN CHANGDER
745. This image is an indication of
A. Marketing Mix 750. refers to classification of products
into different groups, on the basis of qual-
B. Distribution Channel
ity, size etc.
C. Sales Management
A. Standardization
D. None of these
B. Labelling
746. Which statement best describes “Price”? C. Grading
A. The cost of producing items D. Warehousing
B. The amount customers are charged for
items 751. Market Research may be implemented by
ALL of the following EXCEPT:-
C. The profit earned from selling items
A. Do it yourself
D. none of above
B. Third parties (outsiders)
747. is the difference between the bene-
C. The marketers themselves and also
fit a person gains from a product and the
outsiders
costs incurred in obtaining the product.
D. Medical Scientists
A. Quality
B. Satisfaction 752. Which of the following is not an example
of a performance standard?
C. Value
A. Profit standards
D. Want
B. Market share standards
748. Identify the type of market research data
based on the characteristics below:Data C. Productivity standards
regarding competitors, their products, and D. High School standards
their territory, etc that can be used to im-
prove a company’s market position 753. A warranty that covers the entire prod-
uct is known as a(n) warranty.
A. Company data
A. full
B. Competitor data
B. limited
C. Government data
C. express
D. Market research data
D. implied
749. “Marketing management as the art and
science of choosing target markets and 754. Mark True or False next to each scenario
getting, keeping and growing customers below to indicate if it is employee theft or

not. An employee takes paper, pens, and 760. Packaging is important not only for pro-
a calculator to use in their college class tection of the product but also serves as

A. True
B. False A. Quality product
B. Complex graphics
755. The benefit a customer gets from using a
C. Promotional tool
product is known as
D. Promotion budget
A. Customer Value
B. Customer Satisfaction 761. Quality is the totality of features and
characteristics of a product or service that
C. Both Value and Satisfaction bear on its ability to dissatisfy stated or
D. Customer Expectation implied needs.
756. MIS is an abbreviation from A. True

B. False
A. Marketing Information Social
B. Marketing Information System 762. These are goods with unique characteris-
tic or brand identification for which a suffi-
C. Macro Information System
cient number of buyers are willing to make
D. Micro Information System a purchasing effort.
757. THE BUSINESS UNIT THAT IS OPERATING A. normal
IN HIGH MARKET GROWTH RATE BUT IN B. no
A LOW COMPETITIVE ENVIRONMENT BE- C. single
LONG IN WHAT BCG MATRIX?
D. special
A. QUESTION MARK
763. An offering that has value is much more
B. CASH COW
than simply getting the product into the
C. DOG hands of the user; it is also making sure
D. STAR that the user understands how to get the
most out of the product and is taken care
758. What is an example of social of if he or she requires service later.
need?(Choose the appropriate one) A. Delivery Offering
A. Facebook B. Cost Offering
B. cold drink C. External Offering
C. food D. Product Offering
D. sleep
764. Select the 3 basic questions advertisers
759. Which of the following is NOT one of the must ask when selecting the proper media
4Ps? use for a company?
A. Product A. Does the type of media in considera-
tion able to present the product and the
B. Packaging company image appropriately?
C. Place B. Is the type of media able to target the
D. Price appropriate target audience?

C. Does the type of media have the ability B. product

to achieve the desired response rate? C. sales
D. Does it appeal to customers? D. marketing
765. What does the acronym SWOT stands E. societal marketing
for?
769. Which of the following is a factor of mar-
A. Strengths, Weaknesses, Obligations, keting mix
Threats
A. Product
NARAYAN CHANGDER
B. Strengths, Weak points, Opportunities,
B. Promotion
Threats
C. Price
C. Strengths, Weaknesses, Opportuni-
ties, Threats D. All of Above
D. Strengths, Weaknesses, Opportuni- 770. The packaging of bread you purchase
ties, Time from a local bakery is an example of:
766. Special offers designed to increase sales A. primary packaging

as shown in the picture below are B. Secondary packaging
A. Personal Selling C. Transportation Packaging
B. Publicity D. none of above
C. Sales promotion 771. Calculate the newspaper rate for a dis-
D. Advertising play ad for the AJC if the column inch rate
is $25 and the advertiser wishes to have
767. High market growth rate but low relative an ad that is 5 inches long by 6 columns
market share wide. (Rate X Length X Width)
A. Stars A. $150
B. Question marks B. $600
C. Cash cows C. $750
D. Dogs D. $800
768. AirAsia, a Malaysian-based airline com- 772. Demographic Environment:

pany, really cares about their customers A. Anti-pollution Pressures
with their affordable ticket prices and it
B. Governmental Protections
is showcased in their tagline, ‘Now Every-
one Can Fly. AirAsia is using concept. C. Increase Energy Costs
D. Population Age Mix
773. The tube of toothpaste, symbolizes which
level of packaging?
A. Primary
B. Secondary
C. Transportation
A. production D. Tertiary

774. Identify the marketer here:A coffee mak- 779. Cost of product helps to set the price
ing company is making big hoardings to of product
appeal college going students. A contest

A. Maximum
is also being organized outside every ma-
jor company’s office to lure more and more B. Minimum
customers. The radio channels are playing
a very special jingle made for coffee lovers 780. Benefits can be categorised in the follow-
at least 3 to 4 times a day. The company ing manner. Choose 3.
is trying its level best to increase its cus-
tomer base A. Assumed Benefits
A. Customers B. Expected Benefits

B. Suppliers C. Value Added Benefits
C. Coffee making company D. Will Buy Benefits
D. Competitors
781. How does a marketing plan affect the
775. Which of the following is the example of
way the marketing team plans its strate-
Dunlop
gies?
A. Brand
A. The team has more difficulty planning
B. Branding strategies
C. Brand Mark
B. The team can plan strategies more
D. Brand Name quickly
776. Consumers who purchase goods and ser- C. The team can plan strategies with
vices for personal use are more precision
A. markets
D. The team can plan strategies up to 10
B. organizational market years in advance
C. target market
D. consumer markets 782. Psychological processes includes motiva-
tion, perception, learning, and
777. Holistic marketing does not include:
A. Memory
A. Relationship marketing
B. Exposure
B. Integrated marketing
C. Internal marketing C. Interpretation
D. Digital marketing D. none of above
E. Social responsibility marketing
783. are property and other items of value
778. Which of the following is a macro envi- owned by a business.
ronmental factor?
A. Current assets
A. Company Culture
B. Fixed assets
B. Climate Change
C. Employees C. Liabilities
D. Supplier Relationships D. Assets

784. identify the needs of each division, includ- C. Competition

ing which digital marketing strategy? D. Cost-Benefit Analysis
A. identify
790. It represents the total amount of money
B. Develop a customer is expected to spend in your
C. Engagement business, or on your products during their
D. Accelerate lifetime.
A. Customer Profitability
NARAYAN CHANGDER
785. Complex behavioral system in which com-
panies and people collaborate to attain in- B. Customer Equity
dividual, company and channel goals. C. Customer lifetime Value
A. Marketing Channel D. none of above
B. Management Channel 791. Needs and Trend divided into 3 as below,
except
786. Climate change and health condition are
two factor belong to A. Fad
A. Physical environment B. Trend
B. Globalization C. Mega trend
C. Social responsibilities D. Social
D. Technology 792. Your friend/co-worker has been com-
plaining about stress at work. What ad-
787. Please, read text on page 15.
vice could you give him to help manage his
A. the /- stress on a daily basis?
B. a / the A. Suggest that he reassign some of his
C. the / the work to others
D. none of above B. Encourage him to take on additional
projects so he doesn’t focus on the stress
788. What does a “Tier 2” supplier mean?
C. Persuade him to take an unpaid leave
A. Supplier for industrial production of absence
B. 2nd priority supplier D. Tell him to use deep breathing and vi-
C. A supplier who has not passed the sualization techniques
qualification requirements 793. Which characteristic of useful marketing
D. Supplier to a trading enterprise of the information is represented by the state-
2nd level of distribution ment:“The benefits of using the informa-
tion should be greater than the expenses
789. The policy at Will’s Hardware store is of gathering the data used to generate this
that if you find a lower price at a competi- information?
tor’s store, they will match the price. This
is known as a goal in pricing where the A. timeliness
firm will meet the B. accessibility
A. Market share C. cost-effectiveness
B. Return on investment D. relevancy

794. A primary advantage to businesses that 799. Tony the Tiger, the Energizer Bunny, and
use groupware computer applications is the GEICO Geco are examples of
that they can

A. brand names
A. boost liability B. trade characters
B. increase efficiency C. brand characters
C. decrease output D. brand recognition
D. reduce competition 800. is the set of all actual and potential
buyers of products or services.
795. According to the traditional point of view
A. Segment
is called market.
B. Need
A. Actual Buyer
C. Value
B. Possible Buyer
D. Market
C. The group of actual and possible buy-
ers 801. Technological Environment is perhaps the
most dramatic forces that create new tech-
D. Special Place nologies, creating new product and market
opportunities
796. Which Indian Enterprise used the slogan-
Improving the quality of Life. A. TRUE
A. Reliance B. FALSE
B. TATA 802. Identify the factor based on the given

explanation. As supply increases, prices
C. Birla should decrease, if demand increases,
D. ITC prices should increase and vice versa
A. Cost & Expenses
797. The selection of segments as target mar-
kets of the enterprise is carried out taking B. Supply & Demand
into account their: C. Consumer Perception
A. economy D. Competition
B. specificity E. Government
C. attractiveness 803. The approach which studies marketing on

the basis of rules and regulations is
D. none of above
A. Decision making approach
798. In which of the concept of the Marketing B. Functional approach
“Producers’ produce the products based on
C. Legal approach
customer need”?
D. none of above
804. Which of the following reflects the “peo-
B. Selling Concept
ple” component of the marketing mix?
C. Production Concept
A. the creativity, discipline, and structure
D. Product Concept brought to marketing management

B. the development of new products by a few other retailers. Disney is a good ex-
the marketers ample of what type of distribution?
C. the firm’s consumer-directed activities A. Selective distribution
D. the right set of processes to guide ac- B. Intensive distribution
tivities and programs within the firm
C. Multi-channel distribution
E. the internal marketing of the firm
D. Integrated distribution
805. What is the best way for Michelle to or-
NARAYAN CHANGDER
810. There are some views of social Cultural
ganize the information that she has col-
Environment, except
lected for a research report that she is
writing? A. Organizations
A. Edit her draft B. Society
B. Create the appendices C. Nature
C. Correct grammatical errors D. World Public
D. Develop an outline 811. Coca-Cola is an example of what type of
business represented in our society?
806. from the METHODS OF PRIMARY RE-
SEARCH A. Service
A. Test market B. Global/International
B. Reports C. Retail
C. Internal Data D. Online
D. Public sources E. Franchise
807. At the first stage of negotiations, it is 812. Hj

necessary
A. Jj
A. Talk about politics
B. Hj
B. Give the strongest argument
813. The producer sells the product to retailers
C. To say that we ourselves are cool and
then sell the goods in their shops
will solve their problems
A. Zero stage
D. Talk about sports, hobbies, tourism
B. 1st stage
808. Are conducted to gather feedback on the
C. 2nd stage
quality of program delivery.
D. 3rd stage
A. Customer loss rate
B. Periodic surveys 814. The skimming or penetration strategy is
relevant for which life cycle phase?
C. Competitive performance monitoring
A. introduction
D. none of above
B. growth
809. Disney sells its videos through five main
channels:movie rental stores like Block- C. Maturity
buster, Disney company retail stores, and D. Degeneration

815. While buying milk which type of con- D. Product Modification

sumer buying behavior is displayed E. Repositioning

A. Habitual Buying
820. What could a business do in the decline
B. Cognitive Dissonance stage?
C. Complex Buying
D. Variety Seeking
816. This is the mental shortcut that allows

people to make judgments quickly and ef-
ficiently.
A. Heuristic A. remove the product from the market
B. Social stratification B. use a product extension strategy
C. Culture C. increase production
D. none of above D. sack the directors and start again
817. Buying behavior process includes, 1. 821. .... research approach uses concepts
Need recognition, 2 , 3. evaluation of and tools from anthropology and other so-
alternatives, 4. purchase decision and 5. cial science disciplines to provide deep cul-
Post-purchase behavior tural understanding of how people live and
work.
A. Cognitive Dissonance
A. Cognitive
B. information search
B. Inductive
C. enjoying the product
C. Archaeological
D. all the above
D. Ethnographic
818. A detailed analysis of market to give a E. Deductive
clear picture of the unfulfilled customer
needs and wants is 822. THE CUSTOMER-CENTERED ORGANIZA-
TION USE THE TRADITIONAL ORGANIZA-
A. Market analysis
TION CHART AND PUT THEIR CUSTOMERS
B. Implementation and control AT THE BOTTOM.
C. Production planning A. TRUE
D. none of above B. FALSE
819. Select the factor based on the explana- 823. “It was not only the vegetarians, but
tion:Marketers spend a lot of money and also those who could not get enough envi-
research on creating a brand image that ronment friendly sustainable food, that ap-
customers will recognize and remain loyal preciated the product.” Identify the mar-
to. keting concept in given line.
A. Product Line (Depth, Extension & Con- A. Product
traction) B. Promotion
B. Branding C. Marketing
C. Packaging D. Societal

824. Which of the following should be included C. Expected product

in a marketing plan’s executive summary? D. Augmented product
A. A description of the target market(s) E. Potential product
B. The names and numbers of marketing
team members 829. A companies market share is its percent-
age of the total sales volume generated
C. The organization’s mission statement by all companies that compete in a given
D. A SWOT analysis chart market.
NARAYAN CHANGDER
A. False
825. What is a web-based technology that en-
ables the creation and sharing of content B. True
on social media and social media services?
830. 7P Marketing mix consists of 4P and 3P.
A. Reach What additional components of the mar-
B. Platform keting mix do the 3Ps consist of?
C. Influencer A. Process, Price, People
D. Conversion B. Place, Price, Process
C. Physical Evidence, Promotion, People
826. Which of the following restaurant assets
would be considered intangible: D. People, Process, Physical Evidence
A. The waiter’s uniforms E. Process, Physical Evidence, Promotion
B. An expensive oven 831. Change in population age structure
C. The building A. THREATS
D. A secret recipe B. OPPORTUNITIES
827. Which ones marketers cannot market: C. POSITIVE
A. Organization D. NEGATIVE
B. People 832. The marketing manager of this company
C. Transmission focuses on the quality and image of the
product, and knows that customers will
D. Place buy it because they recognize the prod-
E. Experience uct’s worth. This company uses
828. The hotel plans to develop a “Virtual Re- A. Production Concept

ality experience” for potential guests B. Product Concept
C. Sales Concept
D. Marketing Concept
E. Societal Marketing Concept
833. A company wants to know why sales of

a certain product are not growing. Its pur-
pose in conducting marketing research is
A. Core Benefit to
B. Generic product A. monitor

B. test hypotheses C. basic human requirements

C. explain D. needs for specific product

D. predict
838. Value is the
834. The strategies adopted by Market Chal- A. Cost you pay
lengers are as follows, except
B. Benefit you get
A. Attack the market leader
C. Benefit you get for the cost you pay
B. Attack companies from different indus-
tries D. Money
C. Attacking companies of the same size 839. The price skimming consists of setting
D. Attacking smaller companies high prices and reducing them over time to
maximize the long-term profit.
835. For the security precaution listed below, A. True
select the option(s) that would help de-
ter shoplifting, robbery, or employee theft. B. False
840. The process of planning, organising, im-
Limit amount of cash on site
plementing, and controlling marketing ac-
A. S (Shoplifting) tivities to facilitate exchanges effectively
B. R (Robbery) and efficiently is known as?
C. ET (Employee Theft) A. Marketing Management
D. none of above B. Marketing Mix
C. Marketing Orientation
836. Marketing is both an “art” and a “sci-
ence” there is constant tension between D. Marketing Process
the formulated side of marketing and the
side. 841. What is USP
A. Creative A. Unique Selling Point
B. Management B. Unique Secure Point
C. Selling C. Unique Solution Point
D. Behavior D. Unique Selling Proposition
837. Select an appropriate definition of 842. How is a market segmented by ‘income’?

‘Wants’ A. People have different hobbies and in-
terests, which can be connected to in-
come and location.
B. Consumers live in different parts of the
country and will have different tastes and
needs. Those living in the city might want
a smaller car
C. The population can also be divided
A. needs backed by buying power into; low income, middle income and high
B. more consumer needs income.

D. Age groups can be split into categories 848. Marketing is a

e.g. 0-10, 11-16 or 18+. Or even by young
A. Organizational function
and old
B. Set of Process
843. Factors limiting sales to customers
C. Meeting consumer needs
A. Stairs to the store
D. All of above
B. Parking is on the other side of the
street 849. To achieve market expansion a company
NARAYAN CHANGDER
C. Registration on the website must?
D. A product with a heavy interface A. Use distribution channels more effec-
tively
844. External market does not include
B. Use advertising campaigns more effec-
A. Customer
tively
B. Micro marketing
C. Price their products more strategically
C. Macro marketing
D. All of the above
D. none of above
845. An internal factor or characteristics that 850. THE INTERNAL RECORDS SYSTEM SUP-
places an organization at disadvantage or PLIES HAPPENINGS DATA WHILE THE
poses a challenge in achieving its objec- MARKETING INTELLIGENCE SYSTEM SUP-
tives or competing effectively in its indus- PLIES RESULTS DATA.
try or markets.The description above best A. TRUE
represents which aspect of SWOT?
B. FALSE
A. Strengths
B. Opportunities 851. What is the purpose of market segmen-
tation?
C. Weakness
A. To increase production costs
D. Threats
B. To target the entire market
846. A graphic, mark, emblem, symbol or styl-
ized name used to identify a company, or- C. To identify profitable and distinct cus-
ganization, brand or product. tomer groups
A. Logo D. To eliminate competition
B. Slogan
852. The identification and profiling of distinct
C. Labelling groups of buyers who might prefer or re-
D. none of above quire varying product and service mixes is
known as
847. What does the CCD stand for with refer-
A. integration
ence to Marketing?
A. Creating, Communication, Delivering B. segmentation
B. Creating, Composing, Dividing C. disintermediation
C. Clearing, Creating, Distributing D. cross-selling
D. Climate, Check, Disaster E. customization

853. is a process of creating and managing 857. What is undifferentiated marketing?

contracts between the owner of a brand A. Niche marketing
and a company or individual who wants to

use the brand in association with a prod- B. Target marketing
uct, for an agreed period of time, within C. Mass marketing
an agreed territory D. Custom marketing
A. franchising
858. is the process by which we select, or-
B. licensing ganize, and interpret information inputs to
C. branding create a meaningful picture of the world.
D. leasing A. Consumption
B. Perception
854. What is the term that describes the deci-
C. Assimilation
sions a company makes regarding all of the
different types of products the company D. Cognitive Dissonance
will sell? 859. A retail employee puts a pair of shoes on
A. Market segmentation a customer and asks how they feel.
B. Marketing A. Marketing Information Management
C. Marketing Mix B. Selling
D. Product/Service Mix C. Promotion
D. Product Management
855. Under which philosophy of marketing, ef-
forts are made to bring down the cost of 860. The “core benefit” of a car is
production to the minimum?
B. Product concept
D. Selling concept
856. ibaco is related to which brand name

listed below? A. Safety
B. Speed
C. Transport
D. Make out
861. What term is used to describe the impor-
tant act of finding potential customers in
order to increase sales in a company?
A. Amul A. Preapproach
B. Arun B. Prospecting
C. Arokya C. Approaching the Customer
D. The grain D. Selling

862. A company charging fairly low prices for 866. Build the branch network. Identify the
high-quality goods is practising pric- corrected marketing strategy which is be-
ing. longed to.
A. competitive
B. value
C. perceived-value
D. quality
NARAYAN CHANGDER
863. Which among the options is NOT a Mar-
keting activity.
A. Product
B. Production
A. Product strategy
C. Distribution
B. Price strategy
D. Pricing
C. Promotion strategy
864. A car manufacturing company entered D. Place strategy tags5.5 Marketing man-
into the market with air conditioner and agement
now introduced products like refrigera-
tor, washing machine and other electronic 867. ‘Products are not purchased but sold’,
items. The company not only offering the with which point of view is this statement
product but also handling complaints and associated
after sales services.Identify the element
A. Sales
of marketing mix discussed here.
B. Marketing
A. product mix
C. Product
B. price mix
D. Production
C. place mix
D. promotion 868. A symbol used to represent a brand or
company
865. What type of advertising is this?
A. Price
B. Product
C. Target market
D. Logo
869. When Starbucks is making product deci-

sions about their coffee, they consider all
of the following, except
A. Print advertising A. product name
B. Broadcast Advertising B. price
C. Celebrity Advertising C. packaging colors
D. Covert Advertising D. product formula

870. Select from the following, the issues that 875. This H belongs to
consumer theory can help to resolve.

A. How consumer allocate their incomes
to the purchase of goods and services
B. Problems involving corporate policy
C. Problems involving public policy
D. All of the above
871. Which is not a part of marketing mix

A. Product
B. Planning
A. Honda
C. Price
B. Hummer
D. Placement
C. Hyundai
872. What are the roles of customer loyalty? D. Hudson
A. Retaining customers easier
876. Which is the technique of sales promo-
B. Getting more customer referrals tion?
C. Providing great reviews on social me- A. Mela
dia
B. Distribution sample
D. All of the above
C. Lottery
873. When completing a job application, you D. All of these
should:
877. The strategic marketing planning process
A. Print the requested information in
begins with
black ink
A. The writing of the mission statement
B. Complete the parts labeled “for em-
ployer use only” B. The establishment of organizational
objectives
C. Identify the minimum salary level that
is acceptable C. The formulation of a marketing plan
D. Leave information blank when it does D. Hiring a senior planner
not apply to you
878. What types of skills are extremely impor-
874. The amount of satisfaction a good or ser- tant for an applicant to use effectively dur-
vice will provide a customer ing an employment interview?
A. Profit A. Occupational
B. Value B. Communication
C. Happiness C. Management
D. Sadness D. Educational

879. Peer access to distribution on its existence. Roberto’s response is an

A. POSITIVE example of
A. a transition
B. NEGATIVE
B. an effective conclusion
C. OPPORTUNITIES
C. defending an idea objectively
D. THREATS
D. expressing a cultural barrier
880. AAAA
NARAYAN CHANGDER
885. A pricing method that bases prices on cus-
A. A
tomer value is
B. A A. Markup
C. A B. Target-return
D. A C. Perceived-Value
881. Which of the following is an important D. Value
question for marketers to ask before cre- E. Going-Rate
ating a research design?
A. Who is our target market? 886. You were just hired at PetSmart to be a
cashier. Your job includes running the cash
B. What new products do we like? register and assisting customers with their
C. What do we want the results to be? needs. This job is an example of the
marketing function.
D. What is our budget?
A. Financing
882. further spark connection between B. Selling
your business and customer base.
C. Pricing
A. Brand strategy
D. Distributing
B. Brand story
C. Brand voice 887. What is customer relationship manage-
ment?
D. Brand Design
883. Which of the following is NOT usually de- marketing activities
fined as an element of the marketing mix? B. The process of gathering data and in-
A. Product formation to gain insight into customer
needs and market trends
B. People
C. The process of managing relationships
C. Place with current and potential customers
D. Profit D. The process of setting the price of a
product or service
884. Roberto has just finished giving a pre-
sentation about global warming. An ob- 888. What is the primary goal of marketing?
viously irritated audience member stands
and says that there is no evidence to prove A. Making products as efficiently as pos-
global warming exists. Roberto calmly sible
reads results from three scientific reports B. Selling products at the highest price

C. Creating profitable exchange relation- 893. The of the product mix refers to how
ships by satisfying needs and wants closely related the various product lines
are in end use, production requirements,

D. Maximizing company profits through
any means necessary distribution channels, or some other way.
A. Consistency
889. who is the father of modern marketing?
B. Width
A. Peter Drucker
C. Depth
B. Philip Kotler
D. Length
C. Lester Wunderman
894. Machine grease, paint, oils etc are exam-
D. Abraham Masloco ples of
890. Samsung is the leading manufacturer of
electronic goods across the globe, it is plan-
ning to introduce a high-end smart TV in
the asian market and is anticipating moder-
ate demand for it.BAsedon these assump-
tions, it fixed the price of TV at $ 1500 per
TV.Which of the following factors affected
the price of a TV?
A. utility and demand A. Office supplies
B. product cost B. Maintenance and repair supplies
C. extent of competition in the market C. Parts

D. Raw materials
D. none of the above
895. What strategy did Ansoff not con-
891. . Identify the type of appeal used in the
sider when developing the product-market
following persuasive message:“This new
strategies?
book is written by Dr. Juliet Browne, who
holds a doctorate from the Harvard School A. The niche strategy
of Medicine and is the Chair of the World B. Die Marktdurchdringungsstrategie
Health Organization.”
C. The diversification
A. Emotions
D. none of above
B. Reason
896. Which of the following products consume
C. Credibility maximum time and efforts to purchase?
D. Shock value A. Convenience products
892. Which thing is not related to modern mar- B. Shopping products
keting management 4P C. Speciality products
A. People D. none of above
B. Processes
897. Which of the following is NOT an element
C. Physical evidences of ‘brand identity’?
D. Performance A. logo

B. delivery options C. Retailer

C. corporate color scheme D. wholesaler
D. name
903. Is this
898. There are 4 Product Marketing Manage-
ment Mixes known as the 4 Ps. Which is
not a Product Marketing Mix?
A. Promotion
NARAYAN CHANGDER
B. Pride
C. Place
D. Product
899. Which of the following could not be mar-

keted? A. Place?
A. On-line trading, Business processing B. Product?
outsourcing etc.
C. Promotion?
B. Sports events, Music concert etc.
D. Price?
C. Visit Udaipur-“The City of Lakes”
D. None of these 904. What function of the business is The pro-
cess of creating, promoting, and present-
900. This is a promise about the experience ing a product to the consumers.
customers can expect from the company’s
A. operations
market offering and their relationship with
the supplier. B. information technology
A. Value Delivery System C. accounting
B. Value Proposition D. marketing
C. Loyalty 905. The elements of the 4P Marketing Mix
D. Customer Relationship Management are as follows, EXCEPT?
901. Chick-Fila is an example of what type of A. Product

business represented in our society? B. People
A. Service C. Promotion
B. Global/International D. Place
C. Retail
906. Why does a company need to know the
D. Online life-cycle stages of its products?
E. Franchise A. To prevent imitators from entering the
market
keting.(Choose the most appropriate one) B. To find new uses for the product
A. Customer C. To predict the length of the life cycle
B. producer D. To adapt its marketing strategies

907. This of the following is not a type of Mar- C. Industrial buyers

keting Concept D. none of above

A. The production concept
913. Identify an disadvantage of a partner-
B. The selling concept ship.
C. The societal marketing concept A. May be difficult to raise money com-
D. The Supplier Concept pared to a corporation.
B. Double taxation
908. Memories about events are stored in
which type of long-term memory? C. The partners may disagree thus caus-
ing problems in the business.
A. Semantic
D. The owner of the company has unlim-
B. Procedural
ited liability
C. Episodic
914. The following factors influence consumer
D. Virtual behavior except
909. Monetary Regulations is one of the parts A. Culture
of environment B. Technology
A. Political Legal C. Social
B. Natural D. Psychology
C. Social Cultural E. Economy
D. Economic
915. People buy products for
910. Following is not the method of primary A. what they do
data collection
B. what they mean
A. Questionnaire C. the role the product plays in the con-
B. Interview sumer’s life
C. Observation D. all of the above
D. Publications 916. Where in a marketing plan would a busi-
911. What activity are Nikki and Josh per- ness discuss how it plans to communicate
forming when they read over a scenario with its customers?
and then act out the parts in a training A. marketing objectives
class? B. situation analysis
A. Experimenting C. executive summery
B. Brainstorming D. marketing strategies and procedures
C. Meditation
917. consists of consumers who purchase
D. Role-playing goods and services for personal use.
912. Are those who purchase items for their A. Industrial market
personal consumption. B. consumer market
A. Consumers buyers C. business market
B. Organizational buyers D. lab market

918. which of the following statement is not C. Advertising

correct? D. Sales Promotion
A. marketing is same thing as shopping
923. If performance meets consumer expecta-
B. marketing is equally relavnt to non
tions, the consumer is
profit organisations
A. Satisfied
C. marketing management means man-
aging marketing functions B. Dissatisfied
NARAYAN CHANGDER
D. selling is only a part ofprocess of mar- C. Delighted
keting
D. Happy
919. Based in the customer’s perception alone.
924. An average product price is credited to
A. Brand Identity shipping and transport alone.
B. Brand Image A. 25%
C. Brand Recall B. 15%
D. Brand Recognition
925. There must be at least two parties to the
920. Which of a following is NOT a reason exchange
businesses conduct marketing research?
A. False
B. True
926. What is product positioning?

A. The process of selecting the distribu-
tion channels for a product
B. The process of designing the packag-
ing for a product
A. Identify marketing opportunities
C. The process of determining the price
B. hire a new marketing director of a product
C. solve marketing problems D. The process of creating an image or
D. monitor marketing performance identity for a product in the minds of the
target market.
921. In practice, companies today must be
companies that are centered on 927. What is cost?
A. Product A. a reduction in price of merchandise to
B. Consumer increase sales of a product
C. Competitor B. the total revenue of a business less all
expenses over a period of time
D. Market
C. the amount of money the store pays
922. It is an impersonal and paid tool of pro- to purchase the merchandise from a sup-
motional mix: plier.
A. Publicity D. the different the retail price of an item
B. Personal selling and the cost

928. According to Louden and Bitta “ consumer 933. Given aside is an image of
is the actions and decision processes of
people who purchase goods and services

for personal consumption”.
A. True
B. False
929. For those of you who want to use SEO

strategies, here are several ways that you A. Office supplies
can try to apply to your business website, B. Manufactured parts
except;
C. Maintenance repair supplies
A. Use of special keywords
D. Manufactured materials
B. Create a link to your website
C. Insert links on just 1 page 934. The following are the decision making
processes in marketing research except
D. Using Google Search Console
A. Determine the problem
E. Using Google Analytics
B. Gather all relevant information
930. Publicity refers to-
C. Increase market share
A. Non paid form of impersonal communi-
cation D. Develop implementation
B. Paid form of impersonal communica- E. Define marketing object

tion
935. In order to enhance the easy marketabil-
C. Non paid form of personal communica- ity of the products, Dev, a producer gets
tion the home furnishing products manufac-
D. Paid form of personal communication tured in conformation to the predeter-
mined specifications. Identify the type of
931. Sometimes easier than physically bring- marketing function being described in the
ing it to customers in today’s global mar- given case.
ketplace. A. Physical distribution
A. Offering a product B. Standardisation and grading
B. Buying a product C. Transportation
932. Car dealers emphasize personal contact D. Warehousing
with their customers in order to better de-
termine and respond to customer needs 936. What is the primary objective of a mar-
and wants. This is an example of which keting campaign that aims to increase
marketing function? brand awareness?
A. product/service management A. Generate immediate sales
B. marketing information management B. Build customer loyalty
C. selling C. Enhance product features
D. distribution D. Create brand recognition

937. The use of price points for reference B. Metamarket

to different levels of quality for a com- C. Market
pany’s related products is typical of which
product-mix pricing strategy? D. Marketspace
A. Optional-product pricing 943. Father of Modern marketing is
B. Captive-product pricing A. Peter Drucker
C. By-product pricing B. Philip Kotler
NARAYAN CHANGDER
D. Product line pricing C. Reader Wunderman
938. THIS LEVEL OF ORGANIZATION IS RE- D. Abraham Maslow

SPONSIBLE FOR DESIGNING THE STRATE-
944. To get their goods to the end user, sev-
GIC PLAN TO GUIDE THE WHOLE ORGANI-
eral companies use marketing intermedi-
ZATION
aries.
A. PRODUCT LEVEL
A. TRUE
B. DIVISION LEVEL
B. FALSE
C. BUSINESS UNIT
945. It measure the ratio of how customers
D. CORPORATE LEVEL rate a company on “what paid for” rela-
939. Decrease in purchasing power for com- tive to how they rate its competitors on
pany’s products is a the same.
A. weakness A. Customer Loss rate
B. threat B. Customer Value Analysis

C. Customer Equity
descriptive research? D. none of above
A. clinical trial 946. B2B stands for:

B. survey A. Business to business
C. interview B. business to brand
D. focus group C. business to board
941. Channel members who move product D. business to bus

from the manufacturer to the end user 947. what is this brand?
A. Distribution channel
B. Manufacturer
C. Intermediaries
D. Suppliers
942. A cluster of closely related goods and

services that center around a specific con-
sumption activity:
A. Metamediary

A. StarBucks 952. Question marks can move to either stars

or dogs.
B. StarBucks

A. True
C. Starbucks
B. False
D. StarWars
953. The party that provides the resources
948. Purchase decision is phase of: needed by the company to produce goods
A. STP and services is
B. Marketing mix A. Sales
C. customer’s Buying behavior B. Supplier

C. Distributor
D. none of above
D. Assistant
949. Identify Warranties might be included in E. Colleague
a firm’s sales policy.
A. The company may only exchange or re- 954. Who makes the decisions in a Command
turn an item with a receipt or within a economic system?
specified time range A. Government
B. The company may replace a damaged B. Consumers
product within a specified time period C. Based upon customs, beliefs, religion
C. The company may accept cash, check, and habits
credit cards, debit cards, monthly pay- D. none of above
ments, and layaway
955. Identify Payment methods might be in-
D. The company may accept manufac- cluded in a firm’s sales policy.
petitor coupons, it may also give bulk dis- A. The company may only exchange or re-
counts, etc turn an item with a receipt or within a
950. Which of the following is not part of B. The company may replace a damaged
something that is marketable? product within a specified time period
A. Place C. The company may accept cash, check,
B. Sales credit cards, debit cards, monthly pay-
ments, and layaway
C. Informasi
D. The company may accept manufac-
D. Experience turer’s coupons, store coupons, and com-
petitor coupons, it may also give bulk dis-
951. A small number representative of a large counts, etc
group
A. Sample 956. The psychological factors influencing con-
sumer behavior are;
B. Cohort
A. motivation, perception, learning, be-
C. Analytics liefs and attitudes
D. Data Mining B. culture, subculture, social class

C. reference groups, family, roles and

status D.
D. all of the above
961. Name the element of product mix which
957. The most common form of business own-
acts as a silent salesmen as it induces cus-
ership in the United States is
tomers to buy the product.
A. Partnership
A. Packaging
NARAYAN CHANGDER
B. Sole Proprietorship B. Labeling
C. Corporation C. Branding
D. Limited Liability Corporation (LLC) D. Price
958. What are the streams in which con- 962. ‘Kwality Wall’s’ is the brand product of
sumers, the press, or other outsiders vol-
untarily communicate something about the A. Nestle
brand.
B. Parle
A. Paid media C. Hindustan Unilever
B. Earned media D. Procter & Gamble
C. Nonpaid media
963. Which stage has the highest investment
D. Owned media cost
A. Decline
959. It is the central instrument for direct-
ing and coordinating the marketing effort B. Growth
and its operates at a strategic and tactical C. Maturity
level.
D. Introduction
A. Marketing Plan
964. What is the importance of earning profit
B. Marketing Strategies in Marketing Management?
C. Holistic Marketing A. It helps to understand customers
D. Market Survey B. It is necessary for growing, diversify-
ing a business, and its maintenance as
960. “The Ultimate Driving Machine” is the well
tagline of
C. It helps to create valuable products
and services
A. D. None of the above
965. Knowing your costs, profit goals and
competitors’ prices.
B.
C.

A. helps you to set the right price for your B. Place

product. C. Promotion

B. depends on your target market
D. Price
C. is key in planning your decor
970. The five alternative concepts under which
D. useful way to segment a market
organizations design and carry out their
966. The 4 P’s of the marketing mix are marketing strategies consists of which of
the following?
A. Product, Place, Price, Possession
A. The production, selling, marketing, so-
B. Product, Place, Price, Promotion
cietal marketing concepts, supplier needs
C. Product, Place, Price, Prescription
B. The production, product, selling, mar-
D. Product, Price, Promotion, Process keting, societal marketing concepts
967. Identify some specific guidelines that a C. Brand extensions, profits through
sales manager may use to create a sales sales volume, supplier needs, product,
training program for his/her sales staff. selling
A. selection of sales staff & class size D. None of the above
B. goals of program
971. “The purchaser purchases the goods
C. recruiting outside help which are chief and accessable at
D. level of involvement of participants everywhere”-Which idea gives about mar-
keting?
E. length of class
A. Production oriented
968. Consists of the actors and forces out-
B. Society Oriented
side marketing that affect marketing man-
agement’s ability to build and maintain C. Consumer Oriented
successful relationships with target cus- D. Sells Oriented
tomers
A. Marketing Environment 972. calls for dividing the market into
regions, states, counties, cities, or even
B. Macroenvironment neighborhoods.
C. Microenvironment A. Benefit segmentation
D. Management Environment
B. Geographic segmentation
969. How and where the product will be made C. Demographic segmentation
available to consumers in the market, se-
D. Psychographic segmentation
lection of distribution channels, and part-
ners 973. Refers to the value a company promises
to deliver to customers should they choose
to buy their product.
A. Value proposition
B. Customer satisfaction
C. customer loyalty
A. Product D. none of above

974. Marketing decision is both art and sci- 979. What gaps can the operational gap be di-
ence. vided into?
A. True A. Competitiveness gap, performance
gap
B. False
B. Performance gap, employee gap
975. creates time utility and creates C. Employee gap, competition gap
place utility.
D. none of above
NARAYAN CHANGDER
A. Warehousing, Transportation
980. Identify the logo:
B. Transportation, Warehousing
C. Insurance, Banking
D. Advertisement, Promotion
976. In which testing the company with the

new product specifies the number of stores
and geographic locations it wants to test?
A. Controlled Test Marketing
A. Burger King
B. Test Markets
B. Rolex
C. Simulated Test Marketing
C. Tiffany Co.
D. Sales-Wave Research D. Chanel
977. Reasons why the marketing field re- 981. Kegiatan “simplified & applied terri-
quires information systems, except tory management concept” dan “exhibi-
A. High level of competition tion standardization” termasuk kedalam
marketing mix strategy yang mana?
B. Information Technology Discovery
A. Product
C. Varied products
B. Price
D. Marketing mix
C. Place
E. Technology advances
D. Promotion
978. Identify the factor based on the given ex- E. Plan
planation. As government gets more in-
volved and poses requirements, prices can 982. Which type of advertisement is displayed
increase. However, the government can on billboards?
also set a price ceiling such as in the natu- A. Print
ral gas market B. Radio
A. Cost & Expenses C. Television
B. Supply & Demand D. Hoarding
983. what are the four stages in the product
D. Competition life cycle
E. Government A. introduction, growth, climax, decline

B. start, growth, decline, retire D. market share

C. introduction, growth, maturity, decline 989. Larger societal forces such as demo-

D. introduction, gleurphin, maturity, de- graphic, economic, natural, political, and
cline others that affect marketing manage-
ment’s decisions are part of
984. Base on perception and customer experi-
ences, brand equity can be positive or neg- A. the Microenvironment
ative. B. the Macroenvironment
A. True 990. The manager of this company not only
B. False care about the customer, but also the envi-
ronment and the societal well being. They
985. ABC Electronics ensure that advertising produce good quality product and practice
campaigns and product designs are re- green marketing. This company uses
spectful of cultural values and customers in
various markets.The above scenario falls A. Production Concept
into which of the following macro forces? B. Product Concept
A. Political C. Sales Concept
B. Economical D. Marketing Concept
C. Social E. Societal Marketing Concept
D. Technological 991. What type of market likely exists when a
986. Business enterprises were highly con- local automobile dealer has many cars for
cerned with production issue is sale at low prices but demand is low?
A. Production stage A. Elastic
B. Barter stage B. Buyer’s
C. Sales stage C. Seller’s
D. none of above D. Inelastic
987. Ability to influence consumer perception. 992. This marketing philosophy focuses on per-
This is the definition of suading and convincing customers to buy
the Products.
A. Marketing
A. Production
B. Mark
B. Product
C. Positioning
C. Selling
D. Marketing Mix
D. Marketing
988. The process of planning, pricing, promot-
ing, selling and distributing ideas, goods, 993. In the history of marketing, when did the
or services to create exchanges satisfying production period end?
customers is A. In the late 1800s
A. advertising B. In the early 1900s
B. marketing C. In the 1920s
C. utility D. After the end of the Second World War

994. The Foremost stage of the consumer buy- B. Offerings and Brands
ing decision-making process as Proposed C. Supply Chain
by John Dewey
D. Value and Satisfaction
A. Need Recognition
B. Information Search 999. How does product positioning help in
marketing management?
C. Evaluating Alternatives
A. Product positioning helps in determin-
D. Purchase Decision
ing the price of a product in the market.
NARAYAN CHANGDER
995. activities include those the company B. Product positioning helps in defining
undertakes to make the product accessible how a product is perceived in the market
and available to target customers. and differentiating it from competitors.
A. Channel C. Product positioning helps in increasing
B. Marketing research the production capacity of a product.
C. Segmentation D. Product positioning helps in reducing
D. Line extension the marketing expenses for a product.
E. New-product development 1000. Brands may be used for creating aware-

ness, this exemplifies what product perfor-
996. A market survey is required for mance?
A. Deciding Marketing Strategies A. rational
B. Deciding Product Strategies B. functional
C. Deciding Pricing Strategies
C. critical
D. All of Above
D. tangible
997. Why is market segmentation important
1001. Which is NOT used for market research?
in marketing management?
A. Identify what services customers want
A. Market segmentation is not important
in marketing management. B. Deciding what merchandise to sell
B. Market segmentation only focuses on C. Determining tax deductions
general customer groups. D. Sales forecasting (forecasting sales)
C. Market segmentation is only useful for
small businesses. 1002. How many children does Ms. Griffith
have?
D. Market segmentation is important in
marketing management because it allows A. 0
businesses to identify and target specific B. 1
customer groups with tailored marketing
C. 2
strategies.
D. 3
998. The buyer chooses the offerings he/she
perceives to deliver the most value, the 1003. 1 Which of the following is a part of con-
sum of the tangible and intangible benefits sumer profile
and costs. A. Written compilation about significance
A. Impression and Engagement chareacteristics of product user

B. Written statement of product benefits 1008. Promotion refers to

C. Goods quality description A. where the product will be sold

D. All B. how the business tells people about
the product
1004. Identify the type of industrial goods
C. where the product will be sold
D. none of above
1009. Set of activities, tactics, actions, and

strategies used by businesses to promote
their brand, products, and services in the
market.
A. Manufacturing parts
A. Marketing Mix
B. Installations
B. Place
C. Raw materials
C. Process
D. Equipment
D. People
1005. Customer leave traces of their purchas-
ing behavior in-store scanning data, cata- 1010. What is the Potential Product of Ama-
log purchases, and customer databases. zon?
A. Ethnographic research
B. Experimental research
C. Behavioral research
D. Observational research
1006. The Publics does NOT include:
A. Financial A. Aerospace
B. Government B. Same-day delivery
C. Local C. Bank
D. the company D. Fund your purchases
1007. We need a of eggs. 1011. Your staff had bad relations with the
manager.
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
1012. “Many people want Maserati car, only

A. carton few are able to buy.” This is an example
B. box of
C. jar A. Need
D. bag B. Want

C. Demand 1018. What is marketing research used for?

D. Status A. To manage a company’s marketing ac-
tivities
1013. What should an employee do if a
coworker is spreading malicious gossip B. To gather data and information to gain
about another worker? insight into customer needs and market
trends
A. Refuse to pass on the information
C. To create marketing campaigns that
B. Deny hearing the rumor
NARAYAN CHANGDER
are socially responsible and adhere to eth-
C. Ask for supporting evidence ical standards
D. Check out the accuracy of the message D. To research and analyze the market
in order to gain an understanding of cus-
1014. One of the psychological aspects that tomer needs and market trends
drives living creatures in their activities
and becomes the basis (reason) for trying 1019. When a consumer has a good experience
is with a product of a company, that mean
A. Desire this company is achieving
B. Harapan A. Negative Brand Equity
C. Need B. Positive Brand Equity

D. Satisfaction C. More sales
E. Will D. none of above
1015. The marketing approach which focuses 1020. As a marketer which of the following
on specific marketing agencies, middleman would you NOT recommend in your direct
etc engaged in marketing process is and digital marketing efforts?
A. Functional A. Direct mail
B. Institutional B. Catalogues
C. Commodity C. Press releases
D. none of above D. Mobile marketing
1016. the order of the technology life cycles is 1021. How many consumers are willing to
research and development, ascent, matu- overpay for a brand
rity, decline A. 50%
A. True B. 20%
B. False C. 100%
1017. Which of the following is not included in D. No one
the elements of physical distribution?
1022. A product must have the quality of
A. Inventory
A. Having a good design
B. Costing
B. Satisfying the want and needs of cus-
C. Transportation tomers.Same appearance as other prod-
D. Warehousing ucts

C. Same appearance as other products C. place mix

D. Both A and B D. promotion mix

1023. The John Deere brand might make 1027. Which is included in the concept of Pro-
someone think of a rugged, Midwestern duction Orientation
male who is hardworking and trustworthy, A. Demand exceed supply
which the brand management folks would
learn through research. B. Buy a good at a reasonable price
A. brand personification C. Mass production
B. projective technique D. Focus on the customer than business
C. visualization E. Good sales and communication strat-
egy
D. laddering
E. brand imaging 1028. Who is the father of marketing?
A. Stephen John
1024. Refers to the employees who repre-
sent the organization by interacting with B. philip keynes
clients and customers. C. Philip Kotler
A. Promotion D. Philips Kohler
B. Place
1029. This function is about one word
C. Process COMMUNICATION. This function is how a
D. People customer discovers a product.
A. Promotion
1025. The principle of implies that com-
municators can use their good image to B. Product Service Management
reduce some negative feelings toward a C. Marketing Planning
brand but in the process might lose some
D. Selling
esteem with the audience.
E. Channel Management
A. conformity
B. congruity 1030. Macro Environment is concists of the ac-
C. confidence tors to the company that affect its abil-
ity to serve the company, suppliers, mar-
D. credibility keting intermediaries, customer markets,
competitors, and publics and its customer.
1026. An automobile manufacturing company
entered the market with air conditioners A. TRUE
and is now introducing products like refrig- B. FALSE
erators, washing machines and other elec-
tronic items. The company not only offers 1031. True or False:If a companys retention
products but also handles complaints and rate is 94% that means that for every
after-sales service. Identify the market- 100 employees that the company hires, 94
ing mix elements discussed here. stay with the company.
A. product mix A. True
B. price mix B. False

1032. The segments must be substantial, iden- 1037. In this stage of the product life cycle,
tifiable, and immeasurable. sales are low and competition is low. Cus-
tomers who seek innovative products are
A. True
attracted to the company.
B. False A. Growth
1033. The best packaging for toothpaste. B. Introduction
NARAYAN CHANGDER
D. Maturity
E. Decline
1038. The process of managing and directing

distribution through the marketing func-
tions.
A. marketing
A. bottle B. channel management
B. jar C. Distribution
C. tube D. managment
D. can 1039. Below are the advantages and dis-
advantages of a competitor-centered
1034. What is the break-even point? company
A. total revenue = total expenses A. Advantages:focus on product sales.
B. total revenue is greater than expenses Disadvantage:the company looks for com-
petitors’ weaknesses.
C. total revenue is less than expenses
B. Advantage:spends most of their time
D. a point on a graph that relates to sales focused on customer development. Disad-
vantage:company becomes too reactive.
1035. Personal Integrity is also known as
C. Advantages:the company develops a
A. Protocol warrior orientation, and looks for competi-
tors’ weaknesses. Disadvantage:the com-
B. Responsibility
pany becomes too reactive.
C. Honesty D. Advantage:the company becomes too
D. Dishonesty reactive. Disadvantage:the company
looks for competitors’ weaknesses.
1036. Cotton is used to produce clothing. Cot-
1040. International companies seek markets
ton is a because it is a good that is
throughout the world and sell products
used to produce another good.
planned for markets in
A. Captial Good
A. Domestic level
B. Comparative Advantage B. Various countries
C. Domestic Product C. A country
D. none of above D. Certain areas

1041. Which of the following statement is true 1045. This is an organized collection of compre-
for marketing? hensive information about customer.

A. It is a process whereby people ex- A. Customer database
change goods and services for money. B. Database marketing
B. It has been referred to as perfor- C. Data warehouse
mance of business activities that direct
D. Data mining
the flows of goods and services from pro-
ducer to consumers. 1046. is a form of non-personal promotion
C. It includes many activities that are and is a one-way message.
performed even before goods are actu- A. Personal Selling
ally produced and continue even after the B. Sales promotion
goods have been sold.
C. Public relations
D. All of the above
D. Advertising
1042. informs the type of brand messag- 1047. Which of the choices does NOT happen
ing a business uses. Informs connections in the growth stage?
with customers base by fusing a brand’s
personality with core values. A. Product quality is maintained and addi-
tional features and support services may
A. Brand strategy be added.
B. Brand story B. Pricing is maintained as the company
C. Brand voice enjoys increasing demand with little com-
petition
D. Brand Design
C. Product features may be enhanced to
1043. A firm has marketing objective for long- differentiate the product from that of com-
periods is to become market leader, The petitors.
price of product to be fix at D. Distribution channels are added as de-
A. Lower mand increases and customers accept the
product.
B. Higher
C. Follow the price of competitors 1048. Groups that have a direct or indirect in-
fluence on a persons attitudes or behavior
D. None of these is known as
1044. The responsibilities of a company’s mar- A. Reference groups
keting manager in building relationships B. Family.
with customers include: C. Roles.
A. Creation of inferior customer value D. Status.
B. Refusal of customer retention activi-
1049. Third factor of Marketing Mix is-
ties
A. Size of product
C. Creation of short-term profits of the
company B. Place & distribution of product
D. Focus on customer satisfaction cre- C. Production of goods
ation efforts D. Consumer

1050. In the Customer Concept, companies aim 1055. True of False:An example of an effort
to: to increase sustainability for a company
A. Offer products with the most innova- would be Target choosing to lower prices
tive features. on electroncis.
B. Create products readily available at af- A. True

fordable prices. B. False
C. Build high customer loyalty by provid- 1056. During the summer, wildfires swept
NARAYAN CHANGDER
ing individualized offers and services. through Montana and consumed many
D. Promote products with aggressive homes and businesses. Business owners
sales tactics. rebuilt their businesses because they be-
lieved that the risk involved with wildfires
1051. Marketing emphasises on developing was “just part of doing business in Mon-
the product as per the needs of the tana.” Which type of risk did the business
A. producer owners encounter?
B. mediator A. Natural
C. customer B. Economic
D. promoter C. Human
D. Incompetence
1052. In the context of retail, which of the fol-
lowing means the same as “stock”? 1057. Which among the following is not an el-
A. Floor space ement of marketing mix-
B. Inventory A. Product
C. Headroom B. Price
D. Common C. Place
D. Advertising
1053. The strategic economic field (according
to F. Kotler) is: 1058. Definition of marketing is the process
A. prospective market of the enterprise by which companies create for cus-
tomers and build strong customer in
B. the part of the enterprise identified in
order to capture value from customer in re-
relation to the competitive strategy, the
turn (Kotler, 2016).
circle of competitors and the market
A. needs, value
C. a division of the enterprise
B. value, relationships
D. none of above
C. wants, needs
1054. Which of the following does not give ex- D. relationships, value
clusive ownership of certain types of prop-
erty to individuals: 1059. Which is not the function of packaging?
A. Patent A. Transportation of goods
B. Trademark B. to attract the consumer
C. License C. To increase the price of goods
D. Copyright D. Identificationof product

1060. Which one of the following factors is not B. a new product will not be successful
relevant to price fixation? unless it is priced, distributed, and sold
properly

A. Obtaining market leadership
B. Age of an organisation C. consumers and businesses, if left
alone, won’t buy enough of the organiza-
C. Value for money tion’s products
D. Product differentiation D. a firm should find the right products
for its customers, and not the right cus-
1061. Select the best example for why a com-
tomers for its products
pany would update an existing product(s).
E. a better product will by itself lead peo-
A. The company will make changes or up-
ple to buy it without much effort from the
grades to existing products to make it
sellers
“new” again with customers who bought
the 1st verison of the product as in the ex- 1065. The Challenges and Opportunities in the
ample of the iPhone New Economy:
B. The company will choose to delete or A. Changing Value Propositions.
remove products from their product line B. All answers are true.
when sales fall below a certain level be-
cause there is no demand for it. C. Shifting Demand Patterns
C. The company will develop new prod- D. Power Shift to Customers.
ucts to meet a need that has not yet been 1066. What are tThe two life cycles learned in
met or to compete with another company. unit 8
A. Business cycle
D. none of above
B. The product life cycke
1062. four stages in life of a product C. Technology life cycle
A. Product Life Cycle D. Owner life cycle
B. Technology Adoption Life Cycle 1067. The tasks of Marketing Management
C. Dawg house life cycle are
D. ramen life cycle A. Connect with customers
1063. What theory in consumer behavior sug- B. Waiting for competitor attacks
gests that consumers go through a five- C. Communicating value
stage decision-making process when mak- D. Build a strong brand
ing a purchase?
E. Kill all competitors
A. Maslow’s Hierarchy of Needs
1068. (a) reflects a customer’s judgment of a
B. Freudian theory
product’s performance in relation to his or
C. The Consumer Decision Process her expectations
D. The Hawthorne Effect A. a Satisfaction
1064. The marketing concept holds that B. Value
A. customers who are coaxed into buying C. Perception
a product will most likely buy it again D. Supply chain

1069. Management is important in an organi- C. Periodic Surveys

zation because it actually D. none of above
A. Determines what customers will be
1074. It is the totality of features and charac-
targeted
teristics of a product or service that bear
B. Maintains financial statements for a on its ability to satisfy stated or implied
business needs.
C. Produces products and runs machin- A. Customer lifetime value
NARAYAN CHANGDER
ery B. Quality
D. Establishes rules and policies as well C. customer equity
as puts operating plans into action
D. none of above
1070. Which of the following is most closely
1075. What is the smallest set of products in
related with the organic growth of an or-
the consumer decision-making process?
ganization?
A. Total set
A. entering new marketplaces
B. Awareness set
B. increasing the operational profitability
C. Rejected set
C. increasing productivity of employees
D. Choice set
D. developing new products from within
E. Consideration set
1071. Is what’s hip or popular at a certain 1076. Identity and reputation of an organiza-
point in time. tion. The culmination of marketing activi-
A. Mega trend ties products/services, and images associ-
B. Trend ated with an organization.
A. Product
C. Fad
B. Marketing
D. none of above
C. Advertising
1072. How does the company or marketer re- D. Brand
late to suppliers in the marketing system?
1077. Mark the element that does not belong
A. Suppliers buy products from the com-
to the “4C” system:
pany.
A. consumer value
B. Suppliers distribute products to cus-
tomers. B. consumer spending
C. Suppliers provide materials and re- C. competition
sources for products or services. D. none of above
D. Suppliers regulate the company’s mar- 1078. The administration of assets refers to
keting activities. decisions about
1073. Are conducted to gather feedback on the A. spending
quality of program delivery. B. accounting
A. Customer Loss Rate C. investments
B. Monitoring Competitive Performance D. financing

1079. What does the term NPV stand for? D. 6

A. Network price value 1084. Providers are

B. Net present value A. Consumers
C. Nordic product value B. commercial agent
D. None of the above C. producers
1080. Marketing intermediaries help the com- D. Reseller
pany to promote, sell and distribute its
products to final buyers. 1085. The customer focused philosophy is
known as the concept.
A. True
A. Production
B. False
B. Product
1081. Each of the following is true about the
C. Selling
Internet’s impact on the way business is
conducted today, EXCEPT one. Identify D. Marketing
the exception.It has facilitated high-speed
1086. For our future, which generation is the
communication among employees.
most important for us to recognize con-
A. It has facilitated high-speed communi- sumer behaviour?
cation among employees.
B. It has empowered consumers with
easy access to information.
C. It can be used as a powerful sales
channel.
D. It has facilitated mass marketing but
not the sale of customized products.
E. It enables marketers to use social me- A. Generation X Babyboomers
dia to advertise their products. B. Millennials Generation Z
1082. The component of marketing that aims 1087. Which of the following is a true state-
at maintaining interactions with the ment about marketing-plan formats?
masses in the society in order to form
company’s image is referred to as: A. They vary from business to business
A. Personal selling B. They must be double-spaced
B. Advertisiting C. They must include charts and graphs
C. Promotions D. They must put situation analysis be-

fore desired target market
D. Public relations
1088. A is a cluster of complementary
1083. The life cycle of a product goes through products and services that are closely re-
how many defined stages? lated in the minds of consumers but are
A. 2 spread across a diverse set of industries.
B. 4 A. vertically integrated market
C. 5 B. horizontally integrated market

C. metamarket C. Vision
D. marketspace D. none of above
E. synchronized market
1094. What is an important benefit of cost
1089. The goal of business is to make a profit leadership?
by
A. Achieving cost leadership requires ex-
A. promote and set product prices cellent customer service and a well-
developed dealer network.
NARAYAN CHANGDER
B. promote and distribute products
C. A and B are correct B. With cost leadership, profit genera-
tion works even under strong competitive
D. A and B are wrong
pressure.
1090. 13 which of the following is a part of C. Cost leadership is limited to a geo-
new product development process graphically defined market.
A. Idea generation D. none of above
B. Idea screening
1095. The very small portion of the overall
C. Both
market that has not been identified and
D. All served by competitors is called
1091. Determine which of the following is a A. Segment marketing
true statement:
B. Local marketing
A. The more common the brand name,
C. Niche marketing
the better it is.
B. A good brand name creates an appeal- D. Individual marketing
ing image.
1096. Marketing procurement management
C. Long brand names are more graphi- solves the problem
cally pleasing.
A. Effective communications with the
D. Brand names belonging to other firms client
are available free.
B. Delivery time
1092. No single company can reach the market
C. Delivery speed
satisfactorily
A. local government. D. Inventory management
B. The owner. 1097. From among the following, identify the

C. the supplier. factor which does not form part of facili-
tating function of marketing?
D. Distributor.
A. Financing
E. All buyers
B. Risk bearing
1093. represents the Ultimate goal to
which the company is created C. Packaging
A. Mission D. Standardization
B. Objective E. None of the above

1098. Which of the following can offer expert 1103. “Profits could be maximized by attract-
opinion to the consumers? ing and persuading customers to buy the
products.” Identify the concept of market-

A. Publicity
ing management highlighted by this state-
B. Advertisement ment.
C. Sales Promotion A. PRODUCTION
D. Personal Selling B. PRODUCT
C. MARKETING
select the option(s) that would help de- D. SEILING
ter shoplifting, robbery, or employee theft. 1104. Which of the following descriptions fit a
Use S, R, and ET to indicate your choice Use macro environmental factor?
of cameras and closed circuit television to
monitor A. The competence, style and decision
making abilities of the leadership team
A. S (Shoplifting) can profoundly affect an organization
B. R (Robbery) B. The effectiveness of the marketing
C. ET (Employee Theft) strategies, sales teams and distribution
channels can influence customer acquisi-
D. none of above tion and revenue generation
1100. Any group that has an interest or impact C. The quality, uniqueness and competi-
in the organization’s ability to achieve the tiveness of company’s product or service
objectives are are critical internal factors.
A. the suppliers D. Innovation in technology such as arti-

ficial intelligence, blockchain, or automa-
B. the intermediaries tion can disrupt industries and create new
C. the competitors opportunities.
D. the publics 1105. Marketing that utilizes Internet and on-
line based technologies is known as
1101. What is the type of marketing?
A. Relationship Marketing
A. Advertising B. Traditional Marketing
B. Sales Promotion C. Digital Marketing
C. Sponsorship D. Cause Marketing
D. Product placement 1106. refers to gathering primary data by
selecting matched groups of subjects, giv-
1102. Which of the tools of public relations de-
ing them different treatments, controlling
scribes the financial activities of the com-
related factors, and checking for differ-
pany?
ences in group responses.
A. Press releases A. Experimental research
B. News Letter B. Observational research
C. Annual Reports C. Survey research
D. Press Kit D. Descriptive research

1107. Which of these is not a famous brand 1112. True or False. When writing a news
slogan? release the questions, who, what, when,
A. Just Do It where, why and how should be answered.
B. Because You’re Worth It A. True

C. Hot Dang! B. False
D. Let’s Go Places 1113. It is an organizational function and a
set of processes for creating, communi-
NARAYAN CHANGDER
1108. The way a manager treats involves em-
ployees is called cating, and delivering value to customers
and for managing customer relationships
in ways that benefits the organization and
its stakeholders
A. Planning
B. Directing
C. Marketing
A. entrepreneurship D. Staffing
B. influence 1114. A marketing term that refers to aggre-
C. management style gating prospective buyers into groups or
segments with common needs and who re-
D. leadership
spond similarly to a marketing action.
1109. Which of the following is not the objec- A. External Marketing
tive of advertisement?
B. Marketing
A. Creation of Demand
C. Market Segmentation
B. Quality of Product
D. Target market
C. Increase goodwill of business
D. Increase sells 1115. Marketing buzz means
1110. Which of the following is an example of A. De-marketing

a right that workers should expect to have B. Social marketing
in the workplace:
C. Viral marketing
A. Freedom from discrimination
D. Virtual marketing
B. Flexible work schedule
C. Unlimited personal time 1116. A promise made by the seller to the con-
sumer that the seller will repair or replace
D. Access to company information a product that does not perform as ex-
1111. Which are the Concepts of Marketing pected
A. Marketing Concept A. Promise
B. Human Resource Concept B. Guaranty
C. Selling Concept C. Warranty
D. Production Concept D. Fable

1117. what is this brand? 1121. What is NOT an element of the market-
ing plan?

A. Cost
B. Market position
C. Competitor analysis
D. They are all elements of a marketing
plan
1122. Betty Crocker partners with Hershey’s

to include Hershey’s chocolate syrup in its
signature brownie recipe. This is an exam-
A. Apple ple of:
B. Samsung A. Marketing
C. Xiaomi B. Advertising
D. Chat I C. Co-branding
D. Promotion
1118. Financial management aims at
1123. What is the person who buys a product
A. ensuring availability of enough funds
called?
B. reducing the cost of funds procured
A. Retailer
C. effective deployment of funds B. Consumer
D. all of the above C. Purchaser
1119. Select the 2 advantages of branding D. Customer
A. A business can save money on market- 1124. IT IS THE MOST SCIENTIFICALLY VALID
ing once the product becomes a house- RESEARCH.
hold name. A. SURVEY RESEARCH
B. It means businesses don’t have to B. FOCUS GROUP RESEARCH
make new items.
C. EXPERIMENTAL RESEARCH
C. The business can change its name if it D. BEHAVIORAL RESEARCH
wants to.
D. Higher prices can be charged when 1125. What is not included in the “brand
consumers become loyal to the brand. wheel”
A. Attributes
1120. The following are the activities of On-
B. Personality
line Advertising, namely?
C. A legend
A. Posting on FB, IG and Tiktok
D. Values
B. Upload video di Youtube
1126. aim to develop a complete market-
C. Upload news on the website
ing plan so that the marketing objectives
D. Advertise on Facebook Ads (paid) can be achieve

A. Marketing target 1131. shit

B. Marketing planning A. a
C. Marketing goals B. b
D. Staffing C. c
D. d
1127. Efforts are made to bring down Cost of
Production to a minimum under which Con- 1132. All of the following are factors taken
NARAYAN CHANGDER
cept? into consideration when pricing your prod-
A. Production uct except
B. Product A. Cost
C. Selling B. Demand
D. Societal Marketing C. Shape

D. Regulations
1128. A set of activities or steps used to sell a
E. competitors
product or a service to consumers for their
personal or family use. 1133. One company licenses another to pro-
A. Advertising duce its product, or two companies jointly
market their complementary products is
B. Merchandising
known as
C. Retailing A. Strategic alliances
D. Pricing B. Promotional alliances
1129. Good health limited has decided to C. Logistics alliances
launch a new range of water bottles with D. Product alliances
in built water purifier. Instead of market-
ing the product by generic name, the com- 1134. Persuasive messages use different
pany has decided to call it’Purifiere’. Iden- types of appeal to persuade someone. If I
tify the type of marketing function being cite someone with a Doctorate from Yale,
described in the given lines. which type of appeal am I using?
A. Packaging and labelling A. credibility
B. Branding B. shock value
C. Pricing C. Reason
D. Promotion D. Emotion
1130. Which of the following items might be 1135. Modern method of marketing includes:
included in a marketing plan’s appendix? A. Publicity on net
A. A list of marketing objectives B. Advertise on net
B. A product photograph C. Soliciting business through e-mail
C. The organization’s mission statement D. All of the above
D. A SWOT analysis chart E. None of these

1136. The highest level in the Maslow’s Hier- the market into distinct groups and tailors
archy of Needs is his marketing efforts to each group’s spe-
cific preferences. What aspect of market-

A. Self-Actualization
ing is James primarily focused on?
B. Self-Esteem
A. Building and Managing Customer Rela-
C. Safety tionships
D. Social B. Creating and Delivering Value to Cus-
1137. Google Ads and Instagram Ads are in- tomers
cluded in the promotional strategy C. Understanding Market Segmentation
A. Push strategy and Targeting
B. Pull strategy D. Identification of Customer Needs and
Wants
C. Vertical strategy
D. Horizontal strategy 1142. IT IS THE HEART OF THE INTERNAL
RECORDS SYSTEM.
1138. Businesses operate in a dynamic envi-
A. SALES INFORMATION SYSTEMS
ronment, characterised by all of the follow-
ing EXCEPT:- B. THE ORDER-TO-PAYMENT CYCLE
A. Changes in technology C. DATABASES
B. Changes in consumer tastes D. DATA MINING
C. Changes in economic conditions 1143. IT IS A USEFUL FRAMEWORK THAT AP-
D. Changes in geology PLIES TO MANY SITUATIONS AND YIELDS
RICH INSIGHTS.
1139. what stage is the longest
A. CUSTOMER-PERCEIVED VALUE
A. growth
B. TOTAL CUSTOMER BENEFIT
B. maturity
C. TOTAL CUSTOMER COST
C. introduction
D. CUSTOMER VALUE ANALYSIS
D. decline
1144. 4P stands for-
1140. The products which exist but the con-
sumers do not want to purchase them as of A. Protection, Preference, Price, Place
now, but might eventually purchase them B. Product, Port, Place, Price
is called
C. Product, Price, Place, Promotion
A. New unsought
D. Product, price, Place, Package
B. Regularly Unsought
1145. Which of the following is correct with
C. Unwanted
reference to main focus of marketing
D. Non-appealing philosophies?
1141. James is working on a new marketing A. Production concept-Customer needs
campaign for a fashion brand. He studies B. Product concept-Quantity of products
the demographic, psychographic, and be-
havioral characteristics of his potential cus- C. Selling concept-Existing products
tomers. Based on his analysis, he divides D. Marketing concept-Quality of products

1146. Consists of individuals and households they need want through creating offer-
that buy goods and services for personal ing freely exchanging products services of
consumption. value with others.
A. Consumer Markets B. Marketing is the activity, set of institu-
tions processes for creating, communicat-
B. Business Markets
ing, delivering exchanging offerings that
C. Government Markets have value for customers, clients, part-
D. International Markets ners society at large.
NARAYAN CHANGDER
C. Marketing is the process by which
1147. Diana prepares bills and invoices for her companies create value for customers
company. Her career is in the area of build strong customer relationships in or-
A. corporate finance der to capture value from customers in re-
turn.
B. marketing communications
C. securities and investments
D. professional selling 1150. What are the key elements of the mar-
keting mix?
1148. Which of external theft listed below A. product, price, place, and promotion
involves stealing money or merchandise
B. product, price, place, and promotion
from a store using violence or threats?
are not necessary for marketing success
A. Shrinkage
C. product, price, place, and promotion
B. Employee Theft are not important in marketing
C. Shoplifting D. product, price, place, and promotion
D. Robbery are not key elements of the marketing mix
1151. Choose the correct optionShe left Poland

1149. The best Definition of Marketing given
in 2006 and hasn’t returned then.
by Philip Kotler is
A. after
B. before
C. ago
D. since
E. for
1152. MIS are consist of 3 main important

things, except
A. People
B. Equipment
C. Tooling
D. Procedures
A. Marketing is a societal process by 1153. A person who finally consumes the prod-
which individuals groups obtain what uct. A person who buys and use goods.

A. buyer 1158. After Lana finishes writing the promo-

B. customer tional copy for a direct-mail letter, she
plans to proofread and edit her work on

C. consumer her computer. What technique should Lana
D. none of above use to determine if the text is clear and
logical?
1154. is the act of obtaining a desired ob-
A. Correcting grammatical mistakes
ject from someone by offering something
in return. B. Reading the text backwards
A. Exchange C. Reading the text aloud
B. Selling D. Correcting punctuation errors
C. Delivery 1159. Marketing research is one of the four
D. Marketing Myopia components
A. company information system.
1155. Marketers can clearly and effectively
communicate their brands story and mes- B. business management system.
saging across several communication chan- C. Informatics Management.
nels to create awareness is a benefit of
integrated marketing communication. D. market information technology
A. TRUE E. Marketing information system
B. FALSE 1160. is the father of modern marketing.
1156. The definition of marketing manage- A. Abraham Maslow

ment, which characterizes it as a process B. Lester Wunderman
of planning and implementation of pricing
C. Peter Drucker
policy, promotion and distribution of ideas,
products and services, is characteristic of D. Philip Kotler
marketing management:
1161. Companies budget most of their
A. as demand management systems promotional/advertising funds to sell
B. as management of the marketing func- wholesale/Business-to-business items
tion of the enterprise A. True
C. as a management system of the enter- B. False
prise as a whole
D. none of above 1162. Heather makes $6.55 per hour. She
worked 25 hours last week. Heather had
1157. This is created when a buyer’s expecta- payroll deductions of $42.11 for federal,
tions are not met this can lead to buyer’s state, and local taxes, and for social secu-
remorse. rity. What was Heather’s take home pay?
A. Disappointment A. 121.64
B. Bias B. 119.80
C. Experience gap C. 103.45
D. Poor tastes D. 121.44

1163. Which stage has economies of scale? 1168. Wrong leads to wrong
A. market research; segmentation
B. segmentation; positioning
C. positioning; implementation
D. All of the above is correct
1169. Direct sales are more cost-effective
than indirect sales because they reduce in-
NARAYAN CHANGDER
termediary costs.
B. Wrong statement
A. introduction
1170. A short to medium-term orientation of
B. growth the sales department is a hallmark of
C. maturity A. operational marketing
D. decline B. strategic marketing
1164. Digital Ads, Billboards, Newspapers 1171. THE SET OF MEASURES THAT HELPS
and Magazines are MARKETERS QUANTIFY, COMPARE, AND
A. DISPLAY ADS INTERPRET THEIR PERFORMANCE.
B. PODCASTS A. MARKETING INSIGHTS
C. SOCIAL MEDIA ADS B. MARKETING METRICS
D. none of above C. MARKETING MIX MODELLING
1165. Which method has a relatively low risk D. MARKETING DASHBOARD
in terms of marketing success? 1172. A social and managerial process by
A. In operational marketing which individuals and organizations obtain
B. No matter what marketing efforts a what they need and want through value
company chooses, there is always a high creation refers to which of the following
level of risk. concepts?
C. In strategic marketing A. Selling
D. none of above B. Advertising
C. Barter
1166. Perceptual maps are used to:
D. Marketing
A. market segmentation
B. market positioning 1173. Your manager is giving everyone a
bonus at the end of the quarter. What
C. selection of target markets technique is he using to motivate staff
D. none of above members to continue good work?
1167. In a clustered demand everyone de- A. Financial incentive
mands the product for the same reason(s). B. Verbal encouragement
A. True C. Acknowledgment plaque
B. False D. Public recognition

1174. Absence of important skills C. Post-purchase evaluation

A. POSITIVE D. none of above

B. NEGATIVE 1179. In consumer buying process, after you
C. THREATS determine your needs and wants you will
D. OPPORTUNITIES start to
A. Search Information
1175. True or False:External factors that busi-
B. Evaluate choices
ness cannot control or predict, like the
health of the economy, the weather, un- C. Purchase
employment or increased competition, can D. none of above
drive down the sales of a business.
1180. A marketing refers to a business’s
A. True
overall plan for reaching prospective con-
B. False sumers.
1176. Public Relations is managed by which A. price
marketing mix? B. promotion
A. Product C. strategy
B. Price D. place
C. Place
1181. Merges successive levels of production
D. Promotion and distribution under ine ownership.
1177. In order to establish the market oppor- A. Corporate VMS
tunity analysis, the following questions B. Contractual VMS
must be answered in order to assess the
attractiveness of a business opportunity, 1182. Establishing a time frame in which to
EXCEPT: achieve a goal, assigning employees to the
project, and determining a method for ap-
A. Can the company deliver the benefits
proaching the work.
better than any actual or potential com-
petitors? A. exit interview
B. Can the target market be located and B. preventive discipline
reached with cost-effective media and C. remedial action
trade channels?
D. organizing
C. Will the financial rate of return meet or
exceed the company’s required threshold 1183. It is appropriate for an employee to
for investment? report his/her employer’s noncompliance
with health and safety regulations when
D. Will the opportunities result in the
invalidation of the business function’s A. A coworker blocks the fire escape
value? route with boxes of old files
B. the housekeeping staff disposes of the
1178. It is the last in consumer buying process. company’s hazardous materials
A. Evaluation C. the employer does not take steps to
B. Purchase Decision correct the issue

D. a vendor does not have a ventilation 1189. What is the ultimate goal of marketing
system that meets code management in terms of customer relation-
ships?
1184. Why do retailers use market research?
A. To create strong, mutually beneficial
A. They want information about other relationships with customers
products.
B. To maximize short-term sales through
B. It’s used to provide retailers with infor- aggressive advertising
mation about potential manufacturers.
NARAYAN CHANGDER
C. To focus on mass marketing efforts
C. It helps identify what customers want
D. To minimize production costs
D. All of the above
1190. ‘Sale upto 50%’ is an example of which
1185. Which one of the following philosophies sales promotion technique?
would best-fit or be best to use when
“Supply exceeds demand”? A. Discounts
A. Marketing Philosophy B. Rebate
B. Production Philosophy C. Quantity gift
C. Selling Philosophy D. None of the above
D. Product Philosophy 1191. Political-Legal Environment:
1186. Grapevine communication can A. Pace of change
A. prepare employees for changes. B. Opportunities for Innovation
B. generate fear in the workplace. C. Savings, Debt, and Credit
C. enhance the company’s image. D. Growth of Special Interest Groups
D. influence the company’s policies.
1192. Charles Schwab enables its customers
1187. What is not included in Michael Porter’s to do transactions in its branches, over the
basic competitive strategies is phone, or on the Internet. This is an exam-
ple of a company using channels.
A. Low cost strategy
A. interactive
B. Differentiation strategy
B. hybrid
C. Focus strategy
C. dual
D. Operational strategy
D. targeted
1188. The objective of wealth maximization
takes into account 1193. Which of the following is the example
of Shaving Cream?
A. Amount of returns expected
A. Primary Packaging
B. Timing of anticipated returns
B. Secondary Packaging
C. Risk associated with uncertainty of re-
turns C. Transport Packaging
D. All of the above D. None of the above

1194. Liberalization of geographic markets C. Block pricing

A. POSITIVE D. Promotion

B. NEGATIVE 1200. Trying to sell dog treats to pet owners
C. THREATS is an example of
D. OPPORTUNITIES A. brand
1195. 4Ps of Marketing mix does not have B. competition
A. Price C. product
D. target market
B. Product
C. Process 1201. The consumer cost in marketing is
known as
D. Progress
A. Price
1196. concerned with studying market con-
B. Costing
ditions
C. Expenditure
A. survey
D. None of these
B. market research
C. inspection 1202. Furniture, Refrigerator, Microwave
oven are examples of
D. None
A. Convenience Goods
1197. Which is included in the concept of Pro-
B. Shopping Goods
duction Orientation
C. Speciality Goods
A. Demand exceed supply
D. Unsought Goods
B. Buy a good at a reasonable price
C. Mass production 1203. The “harvesting” strategy involves
gradually reducing the cost of the product
D. Focus on the customer than business
while trying to keep sales at the highest
E. Good Sales and communication strat- possible level. The strategy of “harvest-
egy ing” is relevant in which life cycle phase?
1198. Respond to this statement:I like market A. introduction
research. B. growth
A. Strongly agree. C. Maturity
B. Agree. D. Degeneration
C. Disagree. 1204. The customer or consumer is when
D. Strongly disagree. actual performance exceeds the expected
performance of the product.
1199. A clothing store puts all its products at
50% discount, due to the change of sea- A. Happy
son. This is an example of: B. Satisfied
A. Survival pricing C. Dissatisfied
B. Price discrimination D. Delighted

1205. Enterprises do not use products to solve C. an

portfolio management tasks D. no article
A. matrix of strategic planning of General
Electric 1210. What we charge for a good or service.
B. Ansoff matrix A. Product
C. matrix of needs B. Price
D. none of above C. Place
NARAYAN CHANGDER
D. $
1206. How does marketing help consumers?
A. Lowers prices due to competition 1211. Which of the following products con-
sume maximum time and effort to
B. Increases prices purchase-
C. Less options
A. Convenience
D. none of above
B. Shopping
1207. Sunita took her niece, Aishwarya for C. Specialty
shopping to ‘Benetton’ to buy her a dress
D. All the above
on the occasion of her birthday. She was
delighted when on payment for the dress 1212. How does a company want to stand out
she got a discount voucher to get 20% off from other companies in its differentiation
for a meal of Rs. 500 or above at a fa- strategy?
mous eating joint.Identify the technique of
A. Through strict adherence to compli-
sales promotion used by the company in
ance rules.
the above situation.
B. By offering special products.
A. Rebate
C. Through better environmental respon-
B. Discount
sibility.
C. Usable Benefit
D. none of above
D. Lucky Draw
1213. Which is not the element of Macro Envi-
1208. This involves the process and methods ronment
used to gather information, analyze it, and
report findings related to marketing of A. Demographic
goods and services B. Economic
A. Survey Creation C. Technological
B. Marketing Research D. Company
C. Advertising Selection 1214. Which of the following is a micro envi-
D. Marketing Discovery ronmental factor?
1209. My favorite day is Friday, and A. Organizational Structure

2010 was my favorite year. B. Trade Policies
A. a C. Lifestyle trends
B. the D. Antitrust Laws

1215. A business must satisfy customers’ E. It can help create jobs in the economy
needs and wants in order to make a profit. by increasing demand for goods and ser-
vices.

A. Marketing concept
B. Customer profile 1220. True or False:American Apparel Clothing
C. Target market actually makes their products here in the
US.
D. Market share
A. True
1216. The “four P’s” of a marketing mix are:
B. False
A. Product, Price, Profit, Promotion
1221. Brands serve as a competitive disadvan-
B. People, Product, Place, Prudence
tage.
C. Promotion, Production, Price, Place
A. True
D. Product, Price, Place, Promotion
B. False
E. Profit, Place, Price, Product
1222. Whoah
1217. What is the role of Marketing Manage-
A. Jk
ment?
A. To maximize the market share B. Ui
B. To create valuable products and ser- 1223. Measuring brand equity includes in-
vices cludes brand audits, brand tracking, and
C. To analyze consumer behavior to-
wards products or services A. Brand Line
D. All of the above B. Brand Mix
1218. Who plays an important role in the pur- C. brand Extension
chase of shopping goods? D. Brand Valuation
A. Agents
1224. The combination of the four elements of
B. Wholesaler marketing-product, place, promotion, and
C. Retailer price.
D. Distributors A. Marketing Mix
B. Marketing Elements
1219. Which of the following statements
about marketing is true? C. Marketing Strategy
A. It helps to build a loyal customer base D. Marketing
but has no impact on a firm’s intangible
1225. Yesterday I bought book and some
assets.
flowers for Linda, but I lost book on
B. It is of little importance when products my way home.
are standardized.
A. a / the
C. It is more important for bigger organi-
zations than smaller ones. B. -/ the
D. It is seldom used by nonprofit organi- C. the-a

zations. D. none of above

1226. Elctronic items like smartwatches, 1231. To make planning decisions, all factors,
washing machine are events, situations in relationship and in ac-
A. Convenience goods cordance with their importance should be
used. This is the principle:
B. Shopping goods
A. completeness and comprehensive-
C. Unsought goods
ness
D. Specialty goods
B. economy
1227. Aini and Khalid just purchased a house
NARAYAN CHANGDER
C. continuity
for their marriage. They realized they
need to prepare their new house before D. none of above
moving in. What stage of the consumer
decision making process is this? 1232. Fad is accepted by wide audience.
A. Post purchase decision A. True
B. Evaluation of alternatives B. False
D. Information search 1233. Select the factor based on the expla-
nation:Packaging is important so that it
1228. Annie has decided to mark up the cost grabs the customer’s attention and has cor-
of the newest bathing suit line she just or- rect information on it.
dered for her boutique by 50%. This is an
A. Product Line (Depth, Extension & Con-
example of the marketing function.
traction)
A. Pricing
B. Branding
B. Market research
C. Packaging
C. Financing
D. Marketing D. Product Modification
E. Repositioning
1229. If the Point-of-Sale system shows end-
ing inventory as 890 items and the phys- 1234. This is the Channel that goes from Pro-
ical inventory shows 876. What is the ducer to Consumer
shrinkage at that point in time?
A. Direct
A. 12 items
B. 13 items B. Indirect
C. 14 items C. Sales Agent
D. 15 items D. None of the above
1230. Marketers have traditionally classified 1235. Using a successful brand name to launch
products on the basis of three characteris- a new product in a different is called?
tics:, tangibility, and use.
A. Line Extension
A. Customer value hierarchy
B. Expected B. Brand Expansion
C. Augmented C. Brand Extension
D. Durability D. Branding

1236. A marketing survey is required for 1240. In a text of a building contract/lease, a

stamp must be affixed. In which part of
A. Deciding marketing strategies
the signature is the seal affixed?

B. Deciding product strategies
A. In the First Party signature section
C. Deciding pricing strategies
B. In the signature section of the second
D. All of these party
C. In the signature section of the first and
1237. brand identity begins with a green
second parties
logo in a circular shape. The green color
elicits nature, tranquility, and health in the D. From the first party to the second party
person who’s drinking the coffee. and vice versa
A. Lacoste E. In the signature section of parties I
and II as well as witnesses
B. Greenland
C. Starbucks 1241. The following statement appeared in an
online journal article written by Dr. Lydia
D. infinitive Garrett:“Dr. Sanderson has limited exper-
tise in the area of biophysics, and I do not
1238. According to the modem marketing con- believe that he has conducted enough re-
cept, which of the following statements is search to support his theory.” This is an
true? example of:
A. It refers to the group of people who do A. an opinion
not have the ability but willingness to buy
a particular product. B. supporting evidence
C. hearsay
B. It refers to only the set of people who
have the purchasing power to buy a partic- D. a fact
ular product.
1242. Which of the following MUST appear on
C. It refers to the set of actual and poten- your resume:
tial buyers for a product.
A. Marital status
D. It refers only to the people who show
B. Education
interest in a particular product.
C. Date of birth
1239. William decides to purchase a baseball D. List of References
bat for $50. The opportunity cost of the
decision to purchase the bat is which of the 1243. “Being green.”
following?
A. Production
A. $50 cash
B. Sales
B. The time spent making the decision on C. Market
which bat to purchase
D. Societal
C. Another item William could have pur-
chased for $50 1244. 7 which of the following is a sector of
D. The time William spent saving for the omni-channel
bat. A. Mobile application

B. Marketing A. micro-environment variables

C. Production B. macro-environment variables
D. None
1249. The main focus of marketing is?
1245. Identify the correct statement about
marketing management. A. Customer
A. It occurs when at least one party to B. Product
a potential exchange thinks about the
NARAYAN CHANGDER
means of achieving desired responses C. Sales
from other parties. D. Innovation
B. It is defined as the field that deals with
planning and managing a business at the 1250. True or False?Email is an example of in-
highest level of corporate hierarchy. direct marketing.
C. It focuses solely on attaining an orga- A. True
nization’s sales goals in an efficient man-
ner. B. False
D. It focuses mostly on monitoring the
1251. THE FIRST STEP IN THE BUSINESS UNIT
profitability of a company’s products and
STRATEGIC PLANNING PROCESS IS
services.
E. It is primarily concerned with the sys- A. FEEDBACK AND CONTROL
tematic gathering, recording, and analy- B. GOAL FORMULATION
sis of data about issues related to market-
ing products and services. C. BUSINESS MISSION
1246. Consumer buying behavior refers to the D. IMPLEMENTATION

buying of
1252. It combines the design and implementa-
A. Individual and Households
tion of marketing activities and programs
B. Organizations and Individuals to build, measure, and managed brand to
C. Individuals, Households and Organiza- maximize their value.
tion A. Strategic Brand Planning
D. Government Buying and Household
B. Strategic Brand Management
Buying
C. Brand Management
1247. AIDA MODEL The “A” represents atten-
tion or awareness, and the ability to at- D. Brand Planning
tract the attention of the consumers.
A. TRUE 1253. ‘Sugar Free’ is a leading brand of artifi-
cial sweetener in India. It is owned by
B. FALSE
A. Cadila
1248. Supplier, marketing intermediaries, cos-
tumers, competitors and the general pub- B. Ranbaxy
lic as elements or forces influencing what
C. Cipla
kind of uncontrollable environmental fac-
tor? D. Dr. Reddy’s

1254. are basic human requirements, B. Demographics

while are the ways in which those re- C. Use
quirements are satisfied

D. Behavioural
A. Wants; needs
B. Demands; wants 1260. What is the visual tool in presentation
software that smoothly moves one slide
C. Needs; wants into the next slide?
D. Needs; demands A. Transition
E. Demands; needs B. Animation
1255. What can be marketed? C. Quick Access Toolbar
A. Any physical object with a definite D. Title Bar
shape
1261. includes name, logo, design and
B. Any physical object which creates symbolic elements related to the created
value to customers brand.
C. Any physical object that has a selling A. Brand strategy
price
B. Brand story
D. Any physical object that can be tested
C. Brand voice
1256. What thing is not related to Promotion D. Brand Design
in traditional 4P?
A. Sale Promotion 1262. This concept holds that the consumer
will favor products that are available and
B. Store highly affordable.
C. Advertising A. Product concept
D. Salesforce B. Production Concept
1257. Brand equity is believed to give better C. Sales Concept
pricing and thereby a better revenue to a D. Marketing concept
company.
A. True 1263. A departmental store is adopting a sales
promotion technique in which scartch cards
B. False are used. Name this technique
1258. If demand hardly changes with small A. Refunds
changes in price the demand is B. Instant draw and assigned gift
A. elastic C. Quantity gift
B. neutral D. usable benefit
C. inelastic
1264. The role of brands varies to its func-
D. unitary tional level where building comprehensive
1259. Lifestyle is an example of which type of brand experience is visible.
segmentation variable? A. Product Diversification
A. Psychographics B. Product Innovation

C. Product Planning C. ET (Employee Theft)

D. Product Performance D. none of above
1265. What are the basic and important objec- 1269. The ultimate objective in identifying and
tives of Marketing Management? building consumer perceptions into an in-
A. Attracting new customers, fulfilling tegrated marketing strategy is This
customers’ demands, earning profit, max- means that consumers will identify posi-
imizing the market share, and creating a tively with the brand, and prefer to buy ha-
NARAYAN CHANGDER
good public reputation bitually from the organization (as opposed
to the competition).
B. Analyzing consumer behavior, develop-
ing strategy, goals, and objectives, and A. engagement and loyalty
product development
B. recognition and trust
C. Setting the goals of a company, orga-
C. awareness and patronage
nizing the plans step by step, taking deci-
sions for the company D. patronage and loyalty
1270. A sale can take place through
1266. In Walt Disney’s Magic Kingdom, cus- A. agency based
tomers can visit a fairy kingdom, a pirate
ship, or even a haunted house. Disney is B. direct sales
marketing a(n) C. online sales
A. Experience D. All of the above
B. Service
1271. Mel is about to decide which job to take-
C. Product
using only the facts. As she compares
D. Event and contrasts information about each job
opportunity, Mel is showing that she is
1267. A marketing-research project that gath- aware of which decision-making influence:
ers sufficient information to help the busi-
ness in its decision making would be de- A. Input
scribed as B. Framing
A. predictive C. Logic
B. efficient
D. Style
C. tedious
D. thorough 1272. Financial management is mainly con-
cerned with
1268. For the security precaution listed below, A. All aspects of acquiring and utilizing fi-
select the option(s) that would help de- nancial resources for firms activities
Use S, R, and ET to indicate your choice B. Arrangement of funds
Hire security personnel C. Efficient Management of every busi-
A. S (Shoplifting) ness
B. R (Robbery) D. Profit maximisation

1273. When a company distributes its prod- 1278. A business will offer the same products
ucts through a channel structure that in- to all consumers and promote them in al-
cludes one or more resellers, this is known most the same way. This refers to»».

as A. mass Marketing
A. Indirect marketing B. niche marketing
B. direct marketing C. concentrated marketing
C. multi-level marketing D. none of above
D. integrated marketing 1279. Identify how the following are used
by management to establish a sales
1274. An advantage of using satellite tracking
quota:Based on particular territory.
technology in distribution is that it enables
businesses to A. Sales people are required to sell a cer-
tain number of products per month, year
A. Analyze the contents of packages or other time period
B. know where shipments are at all times B. Sales people are required to sell a cer-
C. determine the delivery drivers’ qualifi- tain dollar amount of sales per month,
cations year or time period
D. obtain information about competitors C. Sales people are required to sell a cer-
tain amount in a particular region of their
1275. QUALITATIVE RESEARCH TECHNIQUE territory either locally, regionally, nation-
CAN BE USEFUL IN EXPLORING CON- ally or globally
SUMERS’ PERCEPTIONS. D. Sales people are required to sell a par-
A. TRUE ticular a type of product in a specific pe-
riod of time
B. FALSE
1280. is want for specific product backed
1276. THE QUESTION “WHEN YOU HEAR THE by on ability to pay
WORD MARKETING?” IS AN EXAMPLE OF
A. Demand
WHAT TYPE OF OPEN-END QUESTION?
B. Need
A. SENTENCE COMPLETION
C. Want
B. STORY COMPLETION
D. Customer
C. COMPLETELY UNSTRUCTURED
1281. Which of the following involves contact-
D. WORD ASSOCIATION
ing potential customers over the phone to
1277. An opportunity for an employee and sell products or services?
a manager to obtain valuable feedback A. Direct mail
when and employee leaves the company. B. Telemarketing
A. Corrective Discipline C. Email marketing
B. preventive discipline D. Text (SMS) marketing
C. exit interview
1282. Customers that buy brands expect the
D. Effective Management Techniques product to be high

A. in price B. before
B. quality C. ago
1283. The first stage in the product develop- D. since

ment process is E. for
A. idea screening 1288. When becoming a market leader, a com-
B. idea generation pany can carry out the following strate-
gies, except
NARAYAN CHANGDER
C. business analysis
A. Expand the market by developing new
D. test marketing
users
1284. What are the advantages of using tele- B. Expanding the market by promoting
vision as an advertising medium? the usefulness of existing products today
A. Limited creativity, low brand recall, C. Promoting new uses for a product to
lack of audience targeting, declining view- expand the market
ership
D. Expanding the market by promoting
B. Limited reach, lack of engagement, product use in many places
outdated medium, high production cost
1289. Conversion marketing is associated
C. Low cost, easy to produce, interactive
with:
content, target specific audience
A. excessive demand
D. Wide reach, visual and audio stimula-
tion, creative storytelling, brand aware- B. negative demand
ness C. falling demand
1285. Some resources are available to man- D. none of above
agers who need to recruit new employ-
1290. A strategy that relies on performance
ees. (Current employees; Media advertis-
and experience effects is a strategy:
ing; State employment services)
A. differentiation
A. Vertical Organization
B. diversification
B. middle management
C. “price-quantity”
C. supervisory-level management
D. none of above
D. Recruiting
1291. Demographic, socio-cultural, economic,
1286. is not a type of marketing concept.
ethical, political, physical and technological
A. production concept environments are variables of what uncon-
B. selling concept trollable environment?
C. societal concept A. micro-environment variables
D. supplier concept B. macro-environment variables
1287. Choose the correct optionThe water and 1292. Employees can demonstrate their
electricity have been cut off in our tene- customer-service mindset by using good
ment house early this morning. A. business activities
A. after B. promotional plans

C. telephone techniques
D. marketing strategies

1293. Internal marketing management in- B.
cludes
A. HR
B. Formation of the atmosphere
C. Building a corporate culture
D. Sales to customers
1294. The buying process starts when the C.

buyer recognizes a
A. Product or Service
B. Shop or Market
C. Need or Problem
D. Money or Status
D.
1295. Match the consumer product image ex-
ample to it’s explanation using the image.
1296. The culture of a society refers to

A. Clothes
B. How to purchase
C. Thoughts
D. Lifestyle
1297. Having a good portfolio means retaining

and supporting only the most profitable
businesses, like General Electric does, for
example.
A. B. Wrong statement
1298. Choose the concept to the following def-

inition:It consists of the actors and forces
outside marketing that affect marketing

management’s ability to build and main- 1304. It is necessary before negotiations

tain successful relationships with target A. Determine who has the power
customers.
B. Set goals
A. Microenvironment
C. Define scenarios
B. Macroenvironment
D. Determine the venue
C. Marketing Environment
D. none of above 1305. Something that a person must have is
NARAYAN CHANGDER
called
1299. The following are the benefits of using A. Need
Digital Marketing, EXCEPT?
B. Desire
A. More expensive but effective
1306. A process in which two or more persons
B. Wide reach
attempt to consciously or unconsciously in-
C. Ease of evaluation fluence each other through the use of sym-
D. Speed of information dissemination bols or words to satisfy their respective
needs.
1300. Customers may request for product A. Distribution process
modifications, price negotiation or change
of delivery method in straight rebuy. B. Communication process
A. True C. Selling process

D. Distribution process
B. False
1307. SALES REPORT, FINANCIAL STATEMENT
1301. Which of the following is the example
OF THE COMPANY AND JOURNALS ARE
of a tube of shaving cream?
ALL EXAMPLES OF PRIMARY DATA
A. Primary Packaging
A. TRUE
B. Secondary Packaging
B. FALSE
C. Transportation Packaging
1308. The main object of attention of market-
D. None of these ing strategies is:
1302. Traditionally, a “market” is a physical A. competitive advantages of the enter-
place where buyers and sellers gather to prise
exchange goods. B. surrounding business environment
A. True C. marketing tools and methods
B. False D. none of above
1303. The approach which views marketing as 1309. Identify how the following are used
a process of decision making is by management to establish a sales
A. Commodity approach quota:Based on types of products involved
B. Decision making approach
A. Sales people are required to sell a cer-
C. Functional approach tain number of products per month, year
D. none of above or other time period

B. Sales people are required to sell a cer- what the targeted consumer should do or
tain dollar amount of sales per month, feel when they are exposed to it.
year or time period

A. TRUE
C. Sales people are requited to sell a cer- B. FALSE
tain amount of products in a particular
timer period designated by the company 1314. The stage of marketing process in which
D. Sales people are required to sell a par- firm is required to closely monitor the
ticular a type of product in a specific pe- movement of product is
riod of time A. Production planning
B. Implementation and control
1310. includes brand principles, guide
story, actions, behaviors and decision C. Market analysis
making processes. D. none of above
A. Brand value
1315. What is the first level/bottom level of
B. Brand story the hierarchy?
C. Brand voice A. Love and Belonging
D. Brand Design B. Safety and Security
1311. Which stage would Nivea men’s mois- C. Physical Needs

turiser be in? Discuss. D. Self-Esteem
1316. This type of inventory reduced the

amount of inventory a store must keep on
hand.
A. Droppshipping
B. FIFO
C. Par level
D. Just-in-time
A. intro 1317. Marketing Strategy Means

B. maturity A. Ideas for new employment
C. decline B. Old techniques for selling
D. growth C. Techniques for improving marketing

activities
1312. Online Marketing is D. techniques for increasing production
A. Same as face-to-face marketing
1318. It refers to amount of money, which a
B. Easier than traditional marketing customer has to pay to buy a product.
C. Boring as customers are not visible A. Product
D. Voluminous task B. Package
1313. Developing a brand character statement C. Label

sets the tone of the campaign and defines D. Price

1319. Marketer is a person who takes 1325. Identify the logo

part in the process of exchange.
A. ACTIVE
B. PASSIVE
C. BOTH
D. NONE
1320. Identify the behavioral base of segmen-
NARAYAN CHANGDER
tation from the following.
A. U.S. Polo
A. Age
B. Ralph Lauren
B. Gender
C. Lacoste
C. Education
D. Jockey
D. Loyalty Status
1326. What is the term that is used to describe
1321. are used to identify customers with
the amount of sales that Coca-Cola has in
similar wants and needs.
the soft drink market that is a direct goal
A. Geographic Data of pricing?
B. Customer Survey A. Market share
C. Behavioral Research B. Return on investment
D. Market Segmentations Methods C. Competition
1322. Today, marketing must be understood in D. Cost-Benefit Analysis
a new sense that can be characterized as
1327. When McDonald’s decided to begin of-
fering healthier menu options by selling
A. Get there first with the most. salads, fruit, and oatmeal in order to in-
B. Management of youth demand. crease sales by attracting healthy con-
C. Satisfying Customer Needs scious customers, they were making deci-
sions that are a part of which marketing
D. Telling and selling. function?
1323. Pricing helps determine A. Promotion
A. Profits B. Product/Service Management
B. Advertising C. Finance
C. Value & image D. Marketing Information Management
D. Product & management
1328. Which of the following phase involve
1324. Which of the following is not a type of selecting the best idea and dropping poor
major pricing strategies? ideas?
A. Customer Value-Based Pricing A. Idea generation
B. Competition-Based Pricing B. Business Analysis
C. Cost-Based Pricing C. Market strategy development
D. Dynamic Pricing D. Idea screening

1329. What are the components of the market- C. The process of using social media plat-
ing environment? forms to promote a product or service

A. Internal and external D. The process of researching and analyz-
B. Micro and macro ing the market in order to gain an under-
standing of customer needs and market
C. Primary and secondary trends
D. Promotional and operational
1334. Age, gender, marital status, ethnic back-
1330. Which of the following is a true state- ground & occupation are statistics often re-
ment about the consensus-building pro- ferred to as?
cess: A. Target Market
A. It should involve only one or two ideas. B. Demographics
B. It should always be conducted for- C. Psychographics
mally.
D. Groups
C. It varies from group to group.
1335. Explain the concept of consumer behav-
D. It works best with only two people.
ior in marketing management.
1331. The act of buying of the same brand A. Consumer behavior in marketing man-
over and over again is known as agement is the study of how individuals,
A. prospective buyer groups, or organizations make decisions
based on their emotions and personal
B. advertising campaign preferences.
C. company image B. Consumer behavior in marketing man-
D. buying habit agement is the study of how individuals,
groups, or organizations make decisions
1332. IT SPECIFIES THE INFORMATION RE- solely based on price.
QUIRED TO ADDRESS THESE ISSUES, DE-
C. Consumer behavior in marketing man-
SIGNS THE METHOD FOR COLLECTING
agement is the study of how individuals,
INFORMATION, MANAGES AND IMPLE-
MENTS THE DATA COLLECTION PROCESS,
based on random choices or impulses.
ANALYZES THE RESULTS, AND COMMUNI-
CATES THE FINDINGS AND THEIR IMPLICA- D. Consumer behavior in marketing man-
TIONS agement is the study of how individuals,
A. MARKETING INSIGHTS
to satisfy their needs and wants through
B. MARKETING RESEARCH the consumption of goods and services.
C. MARKETING PLAN
1336. The failure of the product results in an
D. MARKET FORECAST opportunity cost of finding another satis-
factory product.
1333. What are market trends?
A. Social Risk
marketing activities B. Psychological Risk
B. The changes in customer needs and C. Time Risk

preferences over time D. Financial Risk

1337. Basics of market segmentation, 1343. The success of online purchasing re-
except sulted in in the delivery of products
A. Demographic Segmentation and services by intervening in the tradi-
tional flow of goods through distribution
B. Price Segmentation channels.
C. Segmentasi Consumer Behaviour A. disintermediation
D. Psychographic Segmentation B. diversification
C. reduced competition
NARAYAN CHANGDER
1338. “What problem are we solving for the
greater good?” is a question related to: D. deregulation
E. privatization
A. Mission statement
B. Vision statement 1344. When doing a survey, all questions must
be
1339. What is the function of marketing that A. Close
studies customer demand and product fea-
B. ended
tures in order to place a value of money on
a product? C. Open-ended
A. Finance D. Mixed
B. Price 1345. Buy ‘LED Television and a DVD Player’

for Rs. 30, 000. This is an example of:
C. Product/Service Management
A. Quantity gift
D. Selling
B. Discount
1340. Service quality is determined by C. Rebate
A. Intangibility D. Product combination
B. Inseparability 1346. A few medium-sized providers and
C. Symphaty many small buyers describe which market
form?
D. Empathy
A. Monopoly
E. Variability
B. Monopsony
1341. The development of goods and services C. Oligopol
that best satisfy consumer needs and D. Polypol
wants is a major goal of
1347. are mental states that arise sponta-
A. Financing
neously rather than from conscious effort
B. Purchasing and reflect people’s positive or negative
C. Product/service management reactions to internal and external stimuli.
A. Memories
D. marketing information managment
B. Emotions
1342. Trend gets stronger overtime. C. Cognition
A. True D. Impulses
B. False E. Associations

1348. What is the marketing term for a rel- 1353. is a plan for determining which prod-
atively small, well-defined and very fo- ucts a business will manufacture or stock.
cused target market?

A. 4 P’s
A. A customised market B. Promotional Mix Strategy
B. A targeted market C. Product Mix Strategy
C. A gap in the market D. Marketing Strategy
D. A niche market 1354. If Expectations is smaller than Perfor-
mance, customers will
1349. The Test Marketing stage in the product
A. Dissatisfied
development process aims to
B. Delighted
A. Ensure that the product is accepted by
the target and target market segment. C. Satisfied
B. Ensure the product is not defective. D. none of above
C. Ensure the product is in accordance 1355. Identify the related function of labelling
with the design. being depicted below as given on the pack
of the chips.
D. All wrong
1350. Who is called as the father of modern

marketing?
A. MC Dalton
A. Describes the product and specifies its
B. Philip Kotler
content
C. MCGraw B. Grading of products
D. Edwin Mathew C. Helps in promotion of the products
1351. Which is not a marketing communication D. Identification of the product or brand
tool 1356. Online marketing is mostly useful for
A. Public relation marketing of
B. Advertising A. Savings account
C. Digital Marketing B. Credit cards

C. Home loans
D. Cannibal Marketing
D. NRI Deposit
1352. The following are included in the core
1357. The desire for specific products sup-
marketing concepts, except;
ported by the ability to pay is the defini-
A. Product tion of
B. Exchange, Transactions and Relation- A. Targeting
ships B. Request
C. Strategy C. Marketing Concept
D. Market D. Selling Concept

1358. If a manufacturer achieves a break- C. maturity stage

through by developing car engine, which
D. decline stage
car run on both petrol and diesel and this
news is covered by Television or radio or 1363. Marketers often conduct causal re-
newspaper in the form of a news item. It search through experiments and
would be termed as
A. informal discussions
A. publicity
B. questionnaires
B. advertisement
NARAYAN CHANGDER
C. sales promotion C. simulations
D. personal selling D. literature reviews
1359. How can we sell more aggressively? 1364. The flat white is :)
A. Sales A. stronger latte with less milk
B. Production B. it’s like a cappucino
C. Market C. 2/3 coffee, 1/3 milk and micro bub-
D. Societal bles
D. complexity of brewing a coffee
1360. Which form of external theft listed be-
low involves stealing merchandise from a 1365. The following elements make up a
store? strong culture, except.
A. Shrinkage
A. Shared values
B. Employee Theft
B. Norms
C. Shoplifting
C. Partying
D. Robbery
D. Heroes
1361. Put the following guidelines for effec-
E. Rituals
tive copy in proper order:a. Study the in-
formation b. Prepare an outline c. Write 1366. Positive brand equity allows you to set
the first draft d. Collect information e. your product or service at a lower price
Generate ideas f. Obtain feedback and point.
rewrite or refine copy g. Evaluate copy
A. True
A. D, A, E, C, G, F
B. False
B. C, A, E, D, G, F
C. F, A, E, C, G, D 1367. Which of the following you should con-
D. A, D, E, C, G, F sider when evaluating the attractiveness
of a given market or market segment?
1362. During which stage of the product life A. Size of the market or market segment
cycle do you need to invest the most in ad-
vertising to spread the word? B. Growth rate of the market
A. introduction stage C. Segment competition
B. growth stage D. All of the above

1368. Procurement marketing tasks 1372. A means of encouraging appropriate

workplace behavior in order to improve
A. It is cheaper to buy goods
employee performance.

B. Competitiveness of finished products
A. remedial action
C. Get to know the supplier better B. preventive discipline
D. Develop a marketing complex C. Corrective Discipline
1369. What stage would a business have large D. Effective Management Techniques
market share? 1373. Which of the following is the elements
of marketing?
A. Needs and Wants
B. Creating a Market Offering
C. Customer Value
D. All of the above
1374. A cardboard box consisting of 10 pack-

ets of 1 kg sugar is an example of:
A. Intro
A. Primary packaging
B. growth
B. Secondary packaging
C. maturity
C. Transportation packaging
D. decline
1370. A consumer demand classified in two or 1375. Direct marketing through catalogs and
more identifiable clusters. direct mailers is still the primary method
A. Homogeneous demand used by marketing professionals.
B. Diffused demand A. True
C. Clustered demand B. False
D. none of above 1376. Which one of these is an appropriate

definition of “want”?
1371. Which of the following is not a reason A. The desires of consumers
that sales people must be trained in an or-
ganization? B. Needs related to society
A. They help reduce costs C. Basic human needs

D. Needs directed to the product
B. They inform customers about a prod-
uct 1377. is a branch which deals with the var-
C. They are often the only experience the ious stages a consumer goes through be-
customer may have with a particular com- fore purchasing products or services for his
pany end use.
D. Come in direct contact with customers A. Consumer behavior

and build revenues for a firm B. Consumer interest

C. Consumer attitude B. They are important only for new busi-

D. Consumer perception nesses
C. They are internal documents written
1378. This marketing concept focuses on perfor management
suading and convincing customers to buy
D. They work best for big companies
the Products-
A. production 1384. Which is not the pricing strategy listed
below?
B. product
NARAYAN CHANGDER
A. Cost Oriented
C. selling
B. Market Oriented
D. marketing C. Margin Pricing
1379. For customers, the benefits of direct D. Number Pricing
marketing are being able to shop online
1385. what is this brand?
anytime and anywhere.
A. True
B. False
1380. Privacy and security issue can be one of

the disadvantages of Digital marketing.
A. True
B. False
1381. Segmenting consumers on the basis of

A. Youtube
Family Life Cycle stages-is an example of
what type of segmentation? B. Youtube
A. Behavioural Segmentation C. YouTube
B. Psychographic Segmentation D. Ruthbe
C. Demographic Segmentation 1386. 10 which of the following is digital mar-

keting agency
D. Geographic Segmentation
A. a) Google
1382. Select the products that do not follow B. b) face book
the product life cycle.
C. c) MavenclickZ
A. Fads
D. None
B. Styles
1387. What contains tactical guidelines for the
C. Automobiles marketing programs and financial alloca-
D. Fashions tions over the planning period?
A. Selling plan
ment about marketing plans? B. Marketing plan
A. They require a lot of time and effort to C. Promotional plan
write D. Product plan

1388. Before starting to sell the product, it is B. people

necessary
C. technology

A. Develop a communications plan
D. automation
B. Develop the motivation of intermedi-
aries
1393. Identify the type of market research
C. Create a training system data based on the characteristics be-
D. Sell the product to your own staff low:Data that can help company’s under-
stand consumer wealth, demographic data
1389. Which of the following is included under (US Census), etc to drive business deci-
functions of marketing? sions.
A. Product designing and development A. Company data
B. Pricing of product
B. Competitor data
C. Customer support service
C. Government data
D. All of these
1390. Which question is an example of quanti-
tative market research? 1394. A hierarchal up-and-down structure in
A. How many times did you purchase this which tasks and responsibilities of each
product in the past six months? are clearly defined.
B. Why did you buy this product? A. horizontal organization
C. How did you hear of our product? B. vertical organization
D. none of above C. resources
1391. what is this brand? D. organizing
1395. One of the major benefits of integrated

marketing communications is that mar-
keters can clearly and effectively commu-
nicate their brand’s story and messaging
across several communication channels to
create brand awareness.
A. true
B. false
A. pepsi
B. lost 1396. The belief that high sales result in high
profits.
C. digestion cola
A. Sales
D. cola
B. Production
1392. Natural resources are provided by na-
ture, and capital resources are provided by C. Market
A. machinery D. Societal

1397. While Ken was heating up his lunch in 1402. What factors do not influence the mar-
the company’s kitchen microwave oven, keting strategy?
his food caught on fire. What is the most
A. Target group targeting
appropriate action for Ken to take?
B. Product policy measures
A. Call 411 and request assistance from
the fire department C. Conditions of competition
B. Leave the kitchen to report the fire to D. none of above
his supervisor
NARAYAN CHANGDER
1403. The process of promoting fairness, hon-
C. Use the kitchen fire extinguisher to put
esty, and integrity in marketing activities.
out the fire
A. Marketing awareness
D. Open the window for evatuation pur-
poses B. Marketing ethics
1398. Which of the following is NOT a purpose C. Brand equity

of sales promotions? D. Due diligence
A. To entice people in.
1404. Select the best example for why a com-
B. To boost sales figures. pany would delete product(s).
C. To attract first-time buyers A. The company will make changes or up-
D. To clear new stock. grades to existing products to make it
“new” again with customers who bought
1399. Which of the following acts do not apply the 1st verison of the product as in the ex-
to the marketing department? ample of the iPhone
A. Occupational Health and Safety Act B. The company will choose to delete or
B. Consumer Protection Act remove products from their product line
when sales fall below a certain level be-
C. Credit Agreements Act cause there is no demand for it.
D. Trade Practices Act C. The company will develop new prod-
E. Sale and Service Matters Act ucts to meet a need that has not yet been
met or to compete with another company.
1400. Decreasing expansion into foreign mar-
kets is becoming a necessity to compete in
D. none of above
the global marketplace.
A. False 1405. What components are involved in mar-
B. True keting activities?
A. Sales, accounting, and human re-
1401. What is NOT a source of marketing in- sources
telligence?
B. Product development, distribution,
A. Consumer group reports. and communication
B. Local economic reports. C. Legal, finance, and operations
C. Rumors about CRM system failure. D. Research and development, public re-
D. The customer confidence index. lations, and production

1406. What is the main focus of Product con- 1411. Which of the following CANNOT be Mar-
cept? keted?

A. Attracting Consumers A. Services
B. Consumer satisfaction B. Organizations
C. Quantity of product C. Events
D. Consumer welfare D. None of the Above
1407. Which pricing strategy involves setting 1412. Which is an important point in the def-
prices based on the costs for producing, inition of marketing and the development
distributing and selling the product plus a of that definition?
fair rate of return for its effort and risk?
A. Needs and desires
A. Customer Value-Based Pricing
B. Social processes
B. Competition-Based Pricing
C. Customer Relations
C. Cost-Based Pricing
D. Managerial process
D. Dynamic Pricing
E. Value
1408. Which of the following assets is not con-
sidered as current asset: 1413. IM helps in
A. Stock A. Earning foreign exchange
B. Furniture B. Boost brand reputation
C. Cash C. Disconnect business with the world
D. Goodwill D. Cultural exchange
1409. Rama calls her friend Rita and requests 1414. What is a performance indicator that
her to sell one of her paintings to Rama’s measures the amount gained from an in-
mother. In this transaction who is the mar- vestment relative to the investment’s cost
keter? A. Return On Investment
A. Rama B. Return On clicks
B. Rita C. Clicks Per Cost
C. Both D. Activate Pagee
D. none of above
1410. Consumer satisfaction is necessary to keting.
achieve and A. Customer
A. Profits and employee satisfaction B. producer
B. Good word of mouth and repeat pur- C. Retailer
chases
D. wholesaler
C. Good word of mouth and cognitive dis-
sonance 1416. The term ‘market’ may be understood
D. Cognitive dissonance and repeat pur- in which of the following context?
chases A. Geographical area coverd

B. Types of buyers B. Trial

C. Quality of goods transacted C. Loyalty
D. All of the above D. Interest
1417. Is the purchase application submitted 1422. What is a benefit to the salesperson of
correctly:“Buy an iPhone 11 phone from building a clientele?
the supplier ROZETKA”
A. Obtaining referrals from loyal cus-
A. So
NARAYAN CHANGDER
tomers
B. No, because you cannot specify the B. Reducing selling costs
brand
C. Supporting the company image
C. No, because you cannot specify a sup-
plier D. Securing customer acceptance of
higher prices
D. No, because it is necessary to provide
a list of tasks and functions necessary for 1423. Wrong We’re trying to decrease the
the performance of official duties manufacturing costs in order to get a bet-
ter profit on this product.
1418. Sand used in construction is an example
of A. limit
A. Farm goods B. margin
B. Manufactured materials C. surplus
C. Natural goods D. none of above
D. Parts
1424. What is secondary research?
1419. What is not a digital marketing strat- A. A research that is done by others and
egy? the researcher got access to it
A. identify B. A research that is done by the re-
B. build searcher himself and owned by him
C. develop C. A research that is done after the sec-
ondary research
D. engagement
D. A research that is done after the pri-
1420. Which display, sell, or deliver the phys- mary research
ical product or service(s)
1425. an approach to cost reduction that stud-
A. Communication channels
ies whether components can be redesigned
B. Service channels or standardized or made by cheaper meth-
C. Marketing channels ods of production without adversely af-
fecting product performance.
D. Distribution channels
A. Market Analysis
1421. This is a deeply held commitment to re-
B. Product value analysis
buy or patronized a preferred product or
service. C. Product benefit
A. Awareness D. Product Analysis

1426. Which of the following items are consid- 1431. It refers to that part of a brand which
ered perishable goods? can be spoken. Identify.

A. Rice A. Product Mix
B. Canned vegetables B. Brand name
C. Counts C. Brand mark
D. Tissue paper
D. Trade mark
1427. Creating a consumer protection system
that contains elements of legal certainty 1432. Handling this type of customer will re-
and information disclosure as well as acquire a sales staff to direct the customer
cess to information. This is one of the con- to the location of the product and handle
sumer protection objectives based on; questions about the product.
A. UU no. 8 of 1998 A. Aggressive
B. UU no. 8 of 1999 B. Systematic
C. UU no. 7 of 1994 C. Impulsive
D. UU no. 11 of 2008 D. Social
E. UU no. 19 of 2016
1433. refers to the extra push provided by
1428. A marketing plan forces the marketing the brand name if used on a product /prod-
team to put its goals in writing, making uct category
those goals
A. brand power
A. less specific
B. brand position
B. easier to remember
C. brand equity
C. better than those of competitors
D. brand image
D. less risky
1429. Indonesian tourism promotion organiza- 1434. Why is it important for businesses to
tions, except monitor customer purchases?
A. USAID A. To satisfy consumers’ needs and
B. Ministry of Tourism and Creative Econ- wants
omy B. To block consumers’ economic votes
C. Diparda C. To promote slow-selling merchandise
D. ASITA D. To classify their products
1430. The process of planning, improving,
1435. The firms can charge high price for their
and/or adding to a firm’s product line.
product, when the product has
A. Promotion
A. Low demand and low utilities
B. Marketing Information Systems/Market
Research B. High demand and high utilities
C. Product/Service Management C. Both (a) and (b)
D. Selling D. None of the above

1436. 14 Function of labelling is through planned, personalized communica-

A. Product promotion tion that influences purchase decisions and
enhances future business opportunities
B. Product identification
A. Personal selling
C. Both
B. Feature
D. None
C. Producers
1437. What do we mean by Target Groups? D. Publicity
NARAYAN CHANGDER
A. A group of people expected to pur-
chase our products 1442. This stage is also called “commercializa-
tion”. New products are advertised to in-
B. Employees troduce benefits to consumers.
C. Population A. Developing the product
D. Shop Floor Executives B. Testing the product
1438. New product development generally in- C. Developing a proposal
volves key steps. D. Introducing the product
A. 9
1443. A structured set of marketing tools and
B. 8 actions is:
C. 10 A. marketing plan
D. 5 B. complex marketing
1439. Africa-American, Asian, Hispanic, Cau- C. marketing organization
casian are fall into the category which D. none of above
helps determine how to market a product
in a region. 1444. How much money do US retailers lose
A. Gender each year due to theft?
B. Income A. $2 trillion
C. Marital Status B. $5.3 billion
D. Ethnic Background C. $100 million

D. Over $41 billion
1440. which of the following refers to the pro-
cess of designing a small slip or complex 1445. Who has the better employee retention
graphics that are a part of package, which rate?
denotes its content, usage and nature A. Costco 94%
A. branding B. Best Buy 67%
B. packing C. Holz 2%
C. labelling D. Target 88%
D. none
1446. Identify a way in which companies can
1441. The form of promotion that determines differentiate their products based on fea-
client needs and wants and responds tures.

A. By offering customers a feeling of 1450. What is the main advantage of newspa-

prestige upon using their products per and magazine advertising?

B. By making their products easily avail- A. Wide reach
able to customers B. High cost-effectiveness
C. By designing products to be customiz- C. Interactive nature
able by customers
D. Targeted audience
D. By designing products of superior qual-
ity compared to others in the market 1451. What is the first thing to do in develop-
ing effective communications for sales?
1447. Choose the correct optionMy grand- A. Decide which media to use
mother used to cook, and my grandfather
washed up dinner. B. Set a budget
A. after C. Identify the target audience

D. Determine goals
B. before
C. ago 1452. is called marketeer.
D. since A. Satisfaction Seeker
E. for B. Satisfaction Provider
C. Seller
1448. Choose the TRUE statement about the
Technology Business Environment D. Service Provider
A. The creation of new equipment such as 1453. THE MARKETER’S FIRST STEP IN EVAL-
robots increases the organization’s costs. UATING MARKETING OPPORTUNITIES IS
TO ESTIMATE TOTAL COMPANY DEMAND.
B. The rapid development of technology,
especially information technology, will A. TRUE
have a direct impact on business organi- B. FALSE
zations
1454. Which of the following is not included in
C. Technological developments have had
the marketing mix?
a negative impact on organizational devel-
opment. A. Price
D. The advantage of technological devel- B. Place
opment in the industry is that the interac- C. Promotion
tion with machines is higher than with hu- D. Value
mans
1455. What type of segmentation occurs when
1449. A company can differentiate itself in the a business researches particular regions of
following aspects to gain competitive ad- the US to market its products to in order
vantage:(select all possible answers) to reach the most people?
A. Physical fitness A. Demographics
B. Service B. Psychographics
C. Location C. Geographics
D. Image D. Product Benefit

1456. Sarah is a marketing manager at a 1460. In this stage of the product life cycle,
company that specializes in outdoor ad- investment expenses are extremely high
venture gear. She conducts thorough re- and there are no sales yet
search to understand the preferences and A. Growth
desires of her target audience. By analyz-
ing customer feedback and studying mar- B. Introduction
ket trends, she gains insights into what C. Product Development
products her potential customers are look- D. Maturity
ing for. In which aspect of marketing is
NARAYAN CHANGDER
Sarah primarily engaged? E. Decline
A. Understanding Marketing Strategies 1461. Is the sum of the tangible and intangible
and Tactics benefits and costs to customer
B. Identification of Customer Needs & A. Value proposition
Wants B. Social Value
C. Building and Managing Customer Rela- C. Experiential Value
tionships D. Economic value
D. Creating and Delivering Value to cus- 1462. content planning & content production
tomers termasuk strategy digital marketing yang
mana?
1457. The time period between receiving of or-
der and delivery of goods and services is A. identify
called B. Develop
A. Transportation C. Engagement
B. Order processing D. Accelerate
C. Warehousing 1463. In setting your pricing strategy, we

must NOT more focus on
D. Inventory control
A. PROFIT
1458. Holistic marketing does not include: B. COST OF MATERIALS
A. Relationship marketing C. CUSTOMER
B. Integrated marketing D. COMPETITORS
C. Internal marketing 1464. True or False:Beats Electroncis actually
makes their products here in the US?
D. Digital marketing
A. True
1459. Marketers often use the term to B. False
cover various groupings of customers.
1465. . Roy is taking a class on how to use
A. buying power
the new software he just purchased for his
B. demographic segment business. The class is offered by the store
where he purchased the software. What
C. market
aspect of customer service does this situa-
D. people tion illustrate?

A. Customer training The company maintains good customer re-

B. Credit/Financing lations through various follow up activi-
ties. This helps the company in procur-

C. Order processing ing repeat sales orders.Name the concept
D. Installation related to the activities mentioned in the
above paragraph.
1466. point of view lays stress upon cus-
tomer’s welfare A. Selling
A. Production B. Marketing
B. Marketing C. Product
D. Production
C. Social Marketing
D. Product 1471. If we have a “young brand”, then we
are
1467. Insurance is included in this type of
A. We attack the leaders
product
B. We defend our position
A. Convenience
C. We spend a lot of money on communi-
B. Shopping
cations
C. Specialty
D. We are looking for clients and differen-
D. Unsought tiating ourselves
1468. is the process of creating an image 1472. What are 3 things pricing may be based
for a product in the minds of targeted cus- on?
tomers. A. Product, promotion, and service
A. Segmentation. B. Cost, Demand, and Competition
B. Target marketing. C. Cost, Demand, and Customers
C. Positioning. D. Price, Promotion, Professionalism
D. None of these.
1473. IT REFERS TO THE PROCESS OF IN-
1469. It is the process of carefully manag- FORMING CURRENT AND POTENTIAL
ing detailed information about individual BUYERS ABOUT THE SPECIFICS OF THE OF-
customers and all customer touchpoint to FERING
maximize customer loyalty. A. INCENTIVES
A. Marketing Strategy B. PRICE
B. Measuring Satisfaction C. COMMUNICATION
C. Customer Relationship Management D. DISTRIBUTION
D. none of above
1474. Satisfaction of customer was given im-
1470. “Time Line” watch manufacturing com- portance in which stage?
pany is a renowned company marketing A. Marketing Oriented Stage
watches. It performs various activities B. Sales Oriented Stage
like, market analysis, product designing or
merchandising, packaging, warehousing, C. Production Oriented Stage
branding, pricing, promotion and selling. D. Product Oriented Stage

1475. Point of view that stresses upon Cus- was the average inventory if the stock
tomer Welfare? turnover rate is 5 and the net sales were
A. Production $76, 850?
B. Product A. 15370
B. 14370
C. Marketing
C. 13370
D. Societal Marketing
D. 16370
NARAYAN CHANGDER
1476. Which of the following is NOT related
to marketing management. 1481. Exchange of goods for goods without us-
ing any medium of exchange is
A. Value Proposition
A. Production stage
B. Customer satisfaction
B. Barter stage
C. Long term customer relationship
C. Sales stage
D. Profit maximization
D. none of above
1477. There is only one boss. The customer.
1482. ROI stands for this:
And he/she can fire everybody in the com-
pany from the chairman on down, simply A. Return on investment
by spending his money somewhere else. B. return on interest
A. Sales C. return on item
B. Production D. revenue over interest
C. Market 1483. How a company will make customers
D. Societal aware of its products/services
A. Product and Service Plan
1478. The marketing approach that studies
marketing on the basis of large number of B. Industry Overview
functions performed is C. Growth Plan
A. Institutional concept D. Marketing Plan
B. Functional concept 1484. As a global leader in the consumer elec-
C. Commodity concept tronics and entertainment industries, Sony
D. none of above has set forth ‘Road to Zero environmen-
tal plan’, to achieve a zero environmen-
1479. Is a tool for identifying and to create tal’ effect by the year 2050 by produc-
more customer value. ing world-class products in a manner that
both protects and promotes a healthy and
A. Marketing Strategies
sustainable planet.In the context of above
B. Marketing Plan case:Identify the marketing philosophy be-
C. Value Chain ing implemented by the company.
D. Market Survey A. Marketing
B. societal Marketing
1480. Given the formula for stock turnover as
Net Sales / Average inventory. Use alge- C. Product
bra to solve the following problem:What D. Production

1485. IT REFERS TO THE PERCEIVED MON- A. Product

ETARY VALUE OF THE BUNDLE OF ECO- B. Place
NOMIC, FUNCTIONAL AND PSYCHOLOGI-

CAL BENEFITS CUSTOMER EXPECT FROM C. Price
A GIVEN MARKET OFFERING. D. People
A. CUSTOMER-PERCEIVED VALUE 1491. Below are the parts of Environmental
B. TOTAL CUSTOMER BENEFIT Forces, except
C. TOTAL CUSTOMER COST A. demographic
D. CUSTOMER VALUE ANALYSIS B. Social Media
1486. In marketing research, researcher can C. Social Cultural

ask consumer via google meet/ ms team D. Political Legal
A. True 1492. Marketing mix includes
B. False A. Product
1487. Which term best refers to an individ- B. Management
ual’s closely-held beliefs about which per- C. Branding
sonal behaviors are acceptable or unac-
D. All of the above
ceptable?
A. Ethics 1493. Marketers track customer responses to
the product.
B. Morals
A. Evaluating customer acceptance
C. Legal
B. Developing the product
D. Protocol
C. Testing the product
1488. SW as part of SWOT analysis deals with
D. Testing a product proposal
the analysis of external factors that the
company cannot control, such as environ- 1494. Describes the Holistic Marketing
mental factors or the dynamics of compe-
A. Obsessed with profitability
tition.
B. Sees costumers as finite
C. Exist even after the total life-span of
B. Wrong statement
the product
1489. Web Marketing involves? D. Product-centered
A. Selling web cameras E. Understands that every employees Is
B. Web Advertisements a costumertouch-point.
C. E-mail chatting 1495. Below are ways to enter the interna-
D. Browsing the web tional market, except
E. Door to Door canvasing A. Exporting

B. Licensing
1490. Involves determining where the prod-
uct will be available for consumers to pur- C. FDI
chase. D. Transferring

1496. Distribution channels B. brand promise.

A. POSITIVE C. vision.
B. NEGATIVE D. mission statement.
C. OPPORTUNITIES
1500. Intangible items that have monetary
D. THREATS value and satisfy your needs and wants
1497. Choose the concept for the following are
NARAYAN CHANGDER
definition:The internal environment is con- A. promotions
formed by departments or areas such as
finance, human resources, accounting, pur- B. selling
chasing, and the top management, which C. services
share the responsibility for understand-
ing customer needs and creating customer D. ideas
value.
1501. According to Allen Aeker, the highest po-
A. The Company sition in customer awarenss is
B. The Suppliers A. Unaware
C. The Customers B. Brand recognition
D. The Competitors
C. Top of mind
1498. The value of an offering is described as D. Brand recall
A. the price consumers are charged for a 1502. An individual calls your company and
product asks to speak with your coworker,
Rhonda Hoffman. What should you do if
B. the cost of manufacturing a product Rhonda is not available to take the call?
C. the degree to which consumer demand
A. Advise the caller to call again in a few
for a product is positive
minutes
D. the sum of the tangible and intangible
benefits and costs to customers B. Ask the caller if s/he would like to
leave a mesage
E. the intangible benefits gained from a
product C. Tell the caller that you would be glad
to take his/her order
1499. There are several auto repair shops in
D. Put the caller on hold while you track
town, but Patricia’s stands out. Her auto
down Rhonda
repair shop does great work, but what re-
ally sets her shop apart is the customer 1503. Mark True or False next to each scenario
service. Every customer is greeted by below to indicate if it is employee theft or
a friendly employee, and s/he is given not. An employee gives her friends a free
snacks and drinks while s/he waits for product from the company as her way of
the repairs to be completed. The great cus- saying thanks for being a good friend
tomer service that people can expect from
Patricia’s business is considered her A. True
A. tagline. B. False

1504. Marketing is the activity, set of & 1509. A QUESTION WITH TWO POSSIBLE AN-
processes for creating, communicating, de- SWERS.
livering& offerings that have value for

A. LIKERT SCALE
customers, clients, partners & society.
B. DICHOTOMOUS
A. Institutions, satisfying
C. RATING SCALE
B. Organizations, exchanging
D. IMPORTANCE SCALE
C. Institutions, Exchanging
D. Organizations, understanding 1510. Which of the four new Ps encompasses
the old four Ps as well as a range of other
1505. Which is not the pricing strategy listed marketing activities that might not fit well
below? into the old view of marketing?
A. Cost Oriented A. programs
B. Market Oriented B. processes
C. Margin Pricing C. promotion
D. Number Pricing D. people

E. performance
1506. Packaging, Labeling, and Branding
(packaging, labeling, branding) are impor- 1511. Financial publics are:
tant elements of which of the following A. banks and stockholders
marketing mix?
B. householders and customers
A. Place
1512. How is a market segmented by ‘loca-
B. Price
tion’?
C. Product
A. Products can be aimed specifically at
D. Promotion males or females or both
1507. How many type of consumer segmenta- B. People have different hobbies and in-
tion terests, which can be connected to in-
come and location.
A. four
C. Consumers live in different parts of the
B. five country and will have different tastes and
C. six needs. Those living in the city might want
a smaller car
D. none of above
D. Age groups can be split into categories
1508. A is a report of the balances in all as- e.g. 0-10, 11-16 or 18+. Or even by young
sets, liability, and owner’s equity accounts and old
at the end of a accounting period
1513. Be cool limited has decided to mar-
A. statement of cash flows ket its products through the conventional
B. balance sheet network of manufacturer-wholesaler-
retailers-consumer. Identify the function
C. income statement
of marketing being described in the above
D. financial statement lines.

A. Physical distribution C. Promotion

B. Transportation D. Product
C. Warehousing 1519. When someone famous uses their own
D. Standardisation and grading image to help promote a particular product,
it is called
1514. Direct selling involves an independent
A. billboard
salesperson selling products or services di-
rectly to customers, often at a customer’s B. endorsement
NARAYAN CHANGDER
home or workplace. C. placement
A. TRUE D. spread
B. FALSE
1520. “Providing information required by
1515. Select the explanation for merchandising- law” is a function of which component of
related discounts, Discounts given on end product mix?
of the season products as an incentive to A. Branding
clear out inventory and make room for the
B. Packaging
new inventory
C. Labelling
A. Cash discounts
D. None of these
B. Quantity discounts
C. Trade discounts 1521. Identify an disadvantage of a sole pro-
prietorship.
D. Seasonal discounts
A. May be difficult to raise money com-
1516. which of the following is not a quality pared to a corporation.
of a good brand name? B. Double taxation
A. Distinctive C. The partners may disagree thus caus-
B. Suggestive ing problems in the business.
C. Easily pronounceable D. The owner of the company has unlim-
ited liability
D. lengthy
1522. The business manager tried to write a
1517. Market segmentation is useful for
promotional letter that was simple, clear,
A. Preferential marketing and interesting so that customers who re-
B. Targeting existing clients ceived it would
C. Identifying prospects A. need to read it many times
D. Knowing customers’ tastes B. easily understand it
E. All of these C. find it entertaining
D. ask what it really meant
1518. When you see an advertisement for a
store and decide to shop there, which of 1523. The is a tool for identifying ways to cre-
the marketing mix has succeeded? ate more customer value.
A. Place A. Value chain
B. Price B. Brand loyalty index

C. Customer survey 1528. In determining the target market, you

D. Promotion channel can consider patterns where the business
sector does not differentiate between mar-

1524. Make the correct sequence of marketing ket segments which are usually called
functions from the following:(1) Gathering A. differentiation
& Analysing market information (2) Prod-
uct designing & development (3) Market- B. undifferensiasi
ing planning (4) Packaging & Lebelling (5) C. concentrate marketing
Standardisation & Grading D. market coverage strategy
A. 1, 3, 2, 4, 5 E. selective spesification
B. 1, 3, 4, 2, 5
1529. What is the term used to describe the
C. 1, 2, 3, 4, 5 coordination of all marketing strategies in
D. 1, 3, 2, 5, 4 a company known as product, price, place
and promotion?
1525. Explain the concept of customer-centric
A. Market segmentation
marketing management.
B. Marketing
A. It focuses on maximizing company
profits without considering customer C. Marketing Mix
needs. D. Economics
B. It revolves around understanding and
1530. is a promotion that is meant to
meeting the needs of customers to create
heighten a store’s image.
long-term value.
A. Institutional Promotion
C. It solely concentrates on internal oper-
ations. B. Product Promotion
D. It primarily involves product develop- C. Sales Promotion
ment. D. Advertising
1526. Technological Environment: 1531. The change in climate of the city, where
A. Views of Themselves a product is being sold will affect the
region of the marketing plan.
B. Views of Organizations
A. Geographic
C. Pace of Change
B. Demographic
D. Income Distribution
C. Psychographic
1527. Identify the factor based on the given D. Telepathic
explanation. As competition increases, the
price will decrease and vice versa 1532. What’s my name
A. Cost & Expenses A. infinite
B. Supply & Demand B. Deepika
C. Consumer Perception C. Gshsjs
D. Competition D. Thank you!
E. Government E. Gosh

1533. Target group means: cooperation with politicians (political par-

A. All purchasers ties) to enter a certain market and (or)
work on it is a concept
B. All sales persons
A. megamarketing
C. Targeted purchasers
B. socially responsible marketing
D. All consumers
C. intensification of sales efforts
1534. True or False:Businesses want to get the D. none of above
NARAYAN CHANGDER
maximum number and quality of products
for the least necessary amount of labor. 1539. When in the growth phase of the prod-
A. True uct life cycle, the product strategy used
is
B. False
A. Offers basic products only
1535. The concept of the marketing mix was
developed by B. Offers product extensions, services
and product warranties
A. N.H Borden
C. Diversifying brands and models
B. Philip kotler
D. All wrong
C. Stanton
D. W. Anderson 1540. Product means
A. a group of seller
1536. The first step in the marketing research
process is to: B. a group of customer
A. specify the sampling plan C. a bundle of utilities
B. collect the data D. consumer satisfaction
C. analyze the marketplace
1541. Marketing is the process by which com-
D. plan the research design panies create for customers and build
E. identify and formulate the prob- strong customer in order to capture
lem/opportunity to be studied value from customers in return.
A. ads, campaigns
1537. Wealth in the form of money or other
assets owned by a person or organization B. products, discounts
or available or contributed for a particular C. value, relationships
purpose such as starting a company or in-
vesting. D. none of the above
A. Consumer 1542. The third stage of Maslow’s hierarchy

B. Seller of need is
C. Capital A. physiological need
D. Demand B. Esteem need
C. Social need
1538. Coordination of economic, psychological
and social actions aimed at establishing D. Safety need

1543. TAMAGOCHI TOY ONLY LAST FOR LESS 1549. Performance that one party can offer
THAN A YEAR IN THE MARKET. THIS IS AN to another that is essentially intangible is
EXAMPLE OF known as

A. TREND A. Strategy
B. FASHION B. Distribution
C. MEGATREND C. Services
D. FAD D. Satisfaction
1544. Generic brands don’t have a 1550. Transaction terms below except
A. Product A. product quality
B. Price B. product terms
C. Brand name C. price conditions
D. none of above D. delivery

E. payment
1545. Identify the purpose for a business to
use inventory control systems. For exam- 1551. Which of the following is not an element
ple, companies will be able to identify er- of Promotion Mix?
rors in the point-of-sale system. A. Transportation
A. Manage the amount of products B. Advertising
B. Theft C. Persona Selling
C. Errors D. Sales Promotion
D. none of above 1552. Direct marketing means
1546. The third objective of marketing commu- A. Ads
nication is B. banners
A. Action C. Face to face selling
B. Desire D. selling by all staff
C. Awareness E. none of these
D. Interest 1553. Regions, countries, city/town size, pop-
1547. Satisfaction occurs when ulation density and climate are variables
under demographic segmentation.
A. the performance meet or exceed cus-
tomer’s expectation. A. True
B. False
B. the performance was lower than cus-
tomer’s expectation. 1554. name the philosophy of marketing
which is an extension of marketing con-
1548. Consumer buyer behavior is the process
cept?
of buying products or services by individ-
uals or households for personal consump- A. product concept
tion. B. social marketing concept
A. True C. production concept
B. False D. setting concept

1555. Why is it important for businesses to B. Place mix

follow local health ordinances? C. Price mix
A. To prevent accidents in the workpl D. Promotion mix
B. To reduce the risk of widespread ill-
ness 1560. Economics is the study of how a nation
uses its resources. The resources, or fac-
C. To protect the natural environment tors of production, in an economy include:
D. To lower the need for medical care fa- A. Money, Factories, Tools, Labor
NARAYAN CHANGDER
cilities
B. Machines and Workers
1556. Online motorcycle taxis to support C. Land, Labor, Capital and Entrepreneur-
the transportation industry, foldable cell- ship
phones that are hitting the world of cell-
phone technology are an example of the D. Businesses and consumers
strategy implemented by the company, 1561. Holistic marketing does not include:
namely
A. Relationship marketing
A. Red Ocean Strategy
B. Integrated marketing
B. Blue Ocean Strategy
C. Internal marketing
C. Differentiation
D. Digital marketing
D. Positioning
E. Performance marketing
1557. Example of Non-metalic goods is-
1562. is objection to advertisement.
A. Food
A. Undermines social values
B. Machinery
B. Decrease in price
C. music
C. Knowledge on various products
D. none of these
D. Improvement in Quality of Product
1558. What is brand positioning?
1563. mehak limited has hired 300 salesmen
A. The process of managing a company’s who will be assigned the task of contacting
marketing activities prospective buyers and creating aware-
B. The process of gathering data and in- ness about the new range of organic in-
formation to gain insight into customer censes introduced by the company. iden-
needs and market trends tify the element of promotion been de-
C. The process of dividing a market into scribed above
distinct sub-groups of customers A. advertising
D. The process of positioning a brand in B. sales promotion
the minds of customers C. personal selling
1559. The product reaches the customer at the D. public relation
right time, in the right quantity and at the
right place by using the following element 1564. Y
of marketing mix. A. H
A. Product mix B. Hi

1565. ANAIAH ACQUIRE PRODUCTS AND SER- 1570. An example of a product with a private
VICES FOR HER OWN CONSUMPTION. brand is
WHAT TYPE OF MARKET IS SHE?

A. Apple watch
A. BUSINESS MARKET B. Smartphone Xiaomi
B. FOREIGN MARKET C. Indomaret granulated sugar
C. CONSUMER MARKET D. All wrong
D. GOVERNMENT MARKET 1571. Which of the following best describes
1566. Strategy wise, What is export all product?
about? A. amount of money a business charges
A. Not a strategy for items it offers a sale
B. amount of money a business charges
B. Difficult
for items it offers a sale
C. complex
C. deciding where the good or service is
D. Simple best located
1567. A product line is a group of closely re- D. a physical object that you sell and that
lated products manufactured and/or sold customers come to buy
by a business. Which of the following rep- 1572. Deciding how and where the product
resents a product line of a party supply will be made available to consumers in the
store? market, selection of distribution channels,
A. a Halloween mask and partners is:
B. the price of party invitations
C. the color of the store sign
D. all of the specialty balloons sold by the
store
1568. Which is not part of the Advertising

group- A. Product
A. print B. Place
B. digital C. Promotion
C. outdoors D. Price
D. broadcast 1573. When companies make marketing de-

cisions by considering consumers’ wants
1569. In the Boston Consulting Group’s and the long-run interests of the com-
“growth-share” matrix, the product that pany, consumer, and the general popula-
is in the “fast growth-small relative tion, they are practicing which of the fol-
share” square is named: lowing principles?
A. question mark A. Production Philosophy
B. milch cow B. Societal marketing Philosophy
C. star C. Selling Philosophy
D. dog D. Product Philosophy

1574. A large car manufacture in the United 1578. The following are included in the macro
States uses many parts from other coun- environment in the business environment,
tries to manufacture their cars. The parts except
brought in from the US from another coun-
A. Economy
try would be consider an
B. Politics
A. Import
C. Social
B. Export
D. Owner
NARAYAN CHANGDER
C. Finished Good
E. Culture
D. none of above
1579. Identify which of the concept is involved
1575. What is the objective of a firm? (1 an- in the product of T-Shirts
swer)
A. Product
A. Satisfying customer needs
B. Price
B. Profitability
C. Place
C. Both
D. Promotion
D. none of above
1580. Three factors that underlie the concept
1576. What is the brand shown? of socially responsible marketing:
A. profitability of the enterprise, con-
sumer needs, public interests
B. profitability of the enterprise, return
on investment, sales efficiency
C. sales efficiency, production improve-
ment, enterprise profit
D. none of above
A. Dairy Milk
B. Maltesers 1581. The emerging markets are:(select all
possible answers)
C. Kit Kat
A. Youth
D. Galaxy Caramel
B. Senior Citizen
1577. Informing, reminding or persuading cus- C. MOUSE
tomers about a product, the company or a
social cause that is important to the com- D. MICE
pany. E. Family
A. Promotion
1582. Product positioning against another
B. Marketing Information Systems/Market product class is a market segmentation
Research strategy.
C. Product/Service Management A. True
D. Pricing B. False

1583. A business uses its budget to estimate 1588. CHARACTERSTICS OF IM

how it will perform which activity? A. Broader market is available

A. Spend their money B. Intense Competition
B. File their taxes C. Involves low risk and challenges
C. Calculate their assets D. Requires broader competence
D. Depreciate their assets 1589. ONE MARKETING CAMPAIGN IS
NEEDED TO ALL TYPE OF CUSTOMERS
1584. One of the Sales Promotion activities,
namely? A. TRUE
A. Conduct emails and WA blasts to cus- B. FALSE
tomers
1590. Labelling involves putting identification
B. Paid advertising on social media marks on the package
C. Provide time-limited discounts A. True
D. Meeting dengan calon customer B. False
1585. What is marketing? 1591. Why would a business use its budget to
estimate income?
A. customer satisfaction
A. To increase losses
B. includes after sales service
B. To increase shrinkage
C. selling of goods
C. To plan purchases
D. all of above
D. To develop services
1586. “Availability and Affordability” of the 1592. Loyalty is the last developmental stage
product are considered to be the key to the of
success of a firm. It is main object of which
marketing philosophy? A. Brand Strategy
A. Production concept B. Brand Identity
B. Product concept C. Internal Branding

D. Brand Equity
C. Selling concept
D. Marketing concept 1593. Activity that is done for another person,
For example:house cleaning
1587. The selling concept consists of which of
the following four major elements?
A. Factory, existing products, brand ex-
tensions, profits through sales volume
B. Factory, existing products, selling and
promoting, profits through sales volume
C. Factory, marketing, societal marketing
concepts, supplier needs

A. service 1597. Closing of geographic market

B. sales A. OPPORTUNITIES
C. public relations B. THREATS
D. marketing plan C. POSITIVE
D. NEGATIVE
1594. Purchasing, or the buying process is
very important in a company. Identify the 1598. Marketing is the activity, set of &
option that correctly places the purchasing
NARAYAN CHANGDER
processes for creating, communicating, de-
process in order. livering & exchanging offerings that have
value for customers, clients, partners & so-
ciety
A. Institutions
B. Top Management
A. Option A
C. Business
B. Option B
D. Market research
C. Option C
D. none of above 1599. which of these does the business lose
money
1595. A company’s total promotion mix also A. introduction
called its , consists of advertising, pub-
lic relations, personal selling and sales pro- B. growth
motion. C. decline
A. marketing communications mix D. maturity
B. integrated marketing communications 1600. Heinz is an example of a
C. integrating promotion mix A. Private label
D. social media marketing B. National brand
1596. Term for a item that is intentionally C. Generic brand
priced below cost to draw people into the D. none of above
store
1601. What method of Promotion is this?
A. Loser Item A. Advertising

B. Sale B. Personal Selling
C. Discount Item C. Sales Promotion
D. Loss Leader D. Public Relations

1602. The marketing environment is divided 1607. This is the division of the target market
into two, namely in approachable groups.

A. Internal and external A. Market research
B. Micro and macro B. Market organization
C. Direct and indirect C. Population
D. Companies and customers D. Market Segmentation
E. Nature and man 1608. marketing managers cannot control ,
but they can sometimes influence it.
1603. The holds that consumers will fa-
vor products that are available and highly A. product pricing
affordable (therefore, work on improving B. the external environment
production and distribution efficiency). C. the sales force
A. Product concept D. the distribution strategy
1609. discipline that follows a rule infraction
C. Production cost expansion concept
A. Corrective Discipline
B. Rewards and encourage creativity
1604. Which stage in the consumer decision- C. preventive discipline
making process involves recognizing a
D. Effective Management Techniques
need or problem?
A. Evaluation of alternatives 1610. Advertisements and other sales promo-
tion techniques were widely followed dur-
B. Post-purchase evaluation ing
C. Information search A. Production stage
D. Problem recognition B. Sales stage
1605. Ebay is an example of what type of busi- C. Barter stage
ness represented in our society? D. none of above
A. Service
1611. Which of the following is not a part of
B. Global/International Marketing concepts?
C. Retail A. Marketing Concept
D. Online B. Selling Concept
E. Franchise C. Product Concept
D. Distribution Concept
1606. What is the name of the mobile company
which was acquired by Sony? 1612. 5 what is market segmentation
A. Ericsson A. Divide market according to product
B. Docomo B. Divide market in group of consumer
C. Nokia C. Prepare product category
D. Cell One D. None

1613. In an economic system, the decision to 1619. THIS TOOL IS PROPOSED BY MICHAEL
hire more employees in order to make PORTER AND IT IS USE FOR IDENTIFY-
more products is answering which eco- ING WAYS TO CREATE MORE CUSTOMER
nomic choice? VALUE
A. What to produce? A. VALUE DELIVERY
B. For whom to produce? B. VALUE CREATION
C. How to produce?
C. VALUE CHAIN
NARAYAN CHANGDER
D. When to produce?
D. VALUE PROPOSITION
1614. Any individual who purchases goods
and services from the market is called a 1620. True or False?Marketing involves en-
couraging people to buy a product or ser-
A. Customer vice.
B. Merchandiser A. True
C. Marketer B. False
D. Consumer
1621. Product life cycle, kecuali
1615. ROI is
A. Introduction
A. Return On Interest
B. Return On Investment B. Growth
C. Return On Interesting C. Rejuvenation

D. Return On Implement D. Decline
1616. This is an example of advertise- 1622. If one company or manufacture can prod-
ment. uct a good at a lower cost than another
A. Print company or manufacture, they have a
B. Radio over the company that costs more.
C. Television A. Comparative advantage
D. Hoarding B. Captial good
1617. SWOT Analysis sometimes refer refer C. Import
to internal analysis.
D. Opportunity Cost
A. True
B. False 1623. These objectives are often the most suit-
able when firms operate in a market dom-
1618. Name the element of product mix which inated by a major competitor and where
acts as a silent salesmen as it induces cus- their financial resources are limited
tomers to buy the product.
A. Niche
A. packaging
B. branding B. Hold
C. labeling C. Harvest
D. none of the above D. Divest

1624. What do customers need/want, and 1629. Marketing is a process which aims at
how can we benefit society?

A. Sales
B. Production
C. Market
D. Societal
1625. What impact does a company’s cost

leadership have on young companies enter- A. products and services
ing this market? B. profitability
A. A company’s cost leadership encour-
C. satisfy customer needs
ages young companies to gain market
share. D. selling product
B. Low prices are a barrier to entry for
1630. If the value of the “4 firms” index is 26,
new companies.
then the intensity of competition in the in-
C. A company’s cost leadership causes dustry:
young companies to join forces.
A. strong
D. none of above
B. weak
1626. What is not the P of marketing C. depends on market segmentation
A. Practicality D. none of above
B. Place
1631. “Customer is The King” is a Buzzword
C. Price that characterizes the era
D. Promotion A. Simple trade era
1627. Which part of the marketing mix (4 P’s) B. Sales was
describes a products and its features for
C. Marketing department era
the consumer? (logo, brand, item)
D. Marketing company era
A. Product
B. Price E. Trade Era
C. Place 1632. What are the four Ps of Marketing?

D. promotion A. Product, place, price, and promotion
1628. Low customer retention B. Planning, profit, price and promotion
A. POSITIVE C. People, place, planning and price

B. NEGATIVE D. Population, popularity, price and place
C. OPPORTUNITIES
1633. Which is not part of the tree V’s ap-
D. THREATS proach in Marketing?

1636. A nail salon is an example of what type

of business represented in our society?
A. Service
B. Global/International
C. Retail
D. Online
E. Franchise
NARAYAN CHANGDER
A. Value proposition 1637. Which of the following is the second
stage of the strategic planning process?
B. Value segment
A. Conducting Situation Analysis
C. Value product
B. Setting Objectives
D. Value network C. Monitoring and evaluating
1634. Organise home visits for the salesper- D. Developing Marketing Mix
son to present the product. What market-
1638. Price of a product can be referred as:
ing strategy belonges to?
A. Product cost
B. Brand value
C. Value of utility for customer
D. Promotion cost
1639. Online marketing is mostly useful for

marketing of
A. Saving accounts
B. Credit cards
A. Product strategy
C. Home loans
B. Price strategy
D. NRI deposits
C. Promotion strategy E. None of these
D. Place strategy tags5.5 Marketing man-
agement 1640. The of a product mix refers to how many
variants are offered of each product in the
1635. INFLUENCE, EXPERTISE AND AUTHOR- line.
ITY MUST BE CONSIDER IN WHAT MAJOR A. Width
INFLUENCE ON BUSINESS BUYER BEHAV-
B. Depth
IOR?
C. Length
A. ENVIRONMENTAL FACTORS
D. Consistency
B. ORGANIZATIONAL FACTORS
1641. is the process of planning, organis-
C. INTERPERSONAL FACTORS
ing, directing and controlling the activities
D. INDIVIDUAL FACTORS relating to exchange of goods and services

A. marketing management 1647. Target marketing is

B. personnel management A. gathering and analyzing information

C. sales management about the size and location of a market
D. financial management B. potential group of customers a com-

pany can focus on, most likely to buy their
1642. Marketing is the term given to those ac- product or service
tivities that occur at the interface between C. a group of people with common goods
the organisation and its customers. and services
A. True D. facts about a population
B. False
1648. Which of the following is the primary
1643. . Two commonly faced problems in the computer-system tool used to input data:
services business are- A. Software
A. Lack of training
B. Printer
B. Resistance to selling
C. Keyboard
C. Making the service tangible
D. Hardware
D. Sales promotion
1649. Which of the following statements is
1644. Select the explanation for merchandising- correct?
related discounts, Percentage or dollar re-
A. Marketing is the term used to refer
duction in the retail price
only to the sales function within a firm
A. Cash discounts
B. Marketing managers usually don’t get
B. Quantity discounts involved in production or distribution deci-
C. Trade discounts sions
D. Seasonal discounts C. Marketing is an activity that considers
only the needs of the organization, not the
1645. A type of promotion used to get people needs of society as a whole
to want to buy something.
D. Marketing is the activity, set of insti-
A. Price tutions, and processes for creating, com-
B. Product municating, delivering, and exchanging of-
ferings that have value for customers,
C. Advertising clients, partners, and society at large
D. Marketing mix
1650. What stage is where a business focuses
1646. Decision regarding credit sale belongs to on fighting off competition and sales level
which type of Marketing mix? off
A. Price A. Decline
B. Product B. Maturity
C. Physical Distribution C. Growth
D. Promotion D. Introduction

1651. A television commercial stresses the value for customers, clients, partners, and
benefits of buying a new protein bar. society at large.
A. Marketing Information Management A. Marketing
B. Product Service Management B. Market Segmentation
C. Pricing C. Market Value
D. Promotion D. Marketing Management
1657. The mental association for the RED color
NARAYAN CHANGDER
1652. Which of the following is a good source
are:
of internal data?
A. Passionate
A. commercial Internet databases
B. Innocence
B. professional marketing research firms
C. Exciting
C. data gathering
D. Increases heart and respiratory rates
D. marketing research
1658. is the next stage of market segmen-
1653. This is sometimes called the Data or tation.
Knowledge discovery. A. market targeting
A. Data marketing B. Positioning.
B. Data mining C. MIS.
C. Data warehouse D. Marketing.
D. Customer database
1659. which of the following is not the func-
1654. It designed to capture cause-and-effect tion of packaging?
relationships by eliminating competing ex- A. product protection
planations of the findings. B. pricing objectives
A. Behavioral research C. promotion
B. Experimental research D. product identification
C. Observational research 1660. Inflation is an important factor.
D. Ethnographic research A. political
1655. Aspects that can be controlled by com- B. economical
panies in international marketing activities C. legal
are
D. social
A. Political policy
1661. Which of the following is NOT a reason
B. Distribution channel for importance of marketing information?
C. Economic conditions A. It identifies market opportunities
D. Technology acceptance level B. It solves marketing problems
1656. An activity, set of institutions, and pro- C. Monitors performance
cesses for creating, communicating, deliv- D. It persuades, reminds or informs cus-
ering, and exchanging offerings that have tomers about a product

1662. This includes all the experiences the cus- C. The advocate
tomer will have on the way to obtaining D. The prospect
and using the offering.

A. Value Delivery System 1668. Nodes and links make up what model of
human memory?
B. Value Proposition
A. The associative network memory
C. Loyalty model
D. Customer Relationship Management B. The memory linkage model
1663. THE 4 P’s-product, place, promotion, C. The storage-retention-recall model
price D. The nodal retrieval model
A. Price E. The virtual network model
B. Selling
1669. marketing plays a very important role
C. Target market in the economy by
D. Marketing mix A. raising living standard of people
1664. Activities start after the product has B. ensuring smooth flow of goods
been developed through efficient distribution system
A. Marketing C. accelerating economic activity
B. None of these D. all of the above
C. Selling 1670. The following are factors in retail strat-
D. Publicity egy, except.
1665. What does it takes to become good A. Incentive structure followed

sales person? except B. Promotions planned
A. never give up C. Customer service
B. keep practicing D. Display attractiveness
C. Remember the failure 1671. is based on the way a customer use
D. get ready to get hit the product.
1666. Which elements are EXTEARNAL (out- A. Mass Marketing

side of the business)? B. Behavioral
A. Weaknesses and strengths C. Target Market
B. Opportunities and strengths D. Demographic
C. Opportunities and threats 1672. Six Flags Amusement Park wants to
D. Strengths and weaknesses start offering more games in the game
area that will attract more teenagers.
1667. People come back to the business and While at the park, you are asked to com-
make ongoing purchases. Who are they plete a questionnaire about games you
on the ladder of customer loyalty? would like them to offer. This is an ex-
A. The client ample of the marketing function?
B. The supplier A. Selling

B. Financing 1679. Fill in the following blanks to explain

C. Target marketing how marketing has helped consumers bya.
Lowering of goods through competi-
D. Market research tionb customers about goods and ser-
1673. There are 6 different ways of selecting vicesc. Offering a of products and ser-
market segments. vices
A. True A. Prices b)Informing c)Wide Variety
NARAYAN CHANGDER
B. False B. Informing b)Offering c)select quality
1674. Topics included in International Business C. Complaints b)Reaching c)specific

but not in IM niche
A. Transfer of Technology D. none of above
B. Exporting
1680. is the tendency to interpret informa-
C. Outsourcing tion in a way that fits our preconceptions.
D. Joint Venture
A. Selective Attention
1675. Value-added services’ means B. Selective Distortion
A. Better value at a premium
C. Selective Retention
B. Costlier services
D. Subliminal Perception
C. Additional services
D. Better value at a discount 1681. Select the factor based on the explana-
tion:Companies will modify or change their
1676. what is market research? products to meet the needs of customers
A. customer need and wants based upon research and customers com-
ments. It is important that they keep up
B. to divide market segmentation
with demand.
1677. Before introducing a product to the mar- A. Product Line (Depth, Extension & Con-
ketplace, a business might monitor its com- traction)
petitors’ strategies.
B. Branding
A. training
B. scheduling C. Packaging
C. auditing D. Product Modification

D. pricing E. Repositioning
1678. One computer tool that a businessper- 1682. A television commercial stresses the
son can use to organize online information benefits of buying a new protein bar.
for a research report is
A. Marketing Information Management
A. index cards.
B. mind-mapping programs. B. Selling
C. statistical applications. C. Promotion

D. online survey services. D. Product Management

1683. In the marketing environment, the par- 1687. It is the person who buys products or
ties who help companies promote, sell and services.
distribute their products to final buyers

are
A. Sales
B. Supplier
C. Distributor
D. Assistant
A. Investor
E. Colleague
B. Consumer
1684. You employ 17 people making an aver- C. Director
age of $37, 000 per year. You want to
give every employee a 3% increase for D. Employee
next year. What will be the total increase
in your company’s annual payroll? 1688. which one of the following is not a 4 P’s
of marketing?
A. $21, 450
A. Public
B. $18, 870
B. Promotion
C. $18, 000
C. Price
D. $16, 000
D. Place
1685. Given aside is an image of goods
1689. Sarah is speaking to a customer who is
decisive, forceful, and in a hurry. Sarah
should
A. give the customer time to talk about
himself/herself.
B. get to the point of her communication
quickly.
A. Natural goods
C. discuss detailed statistics and infor-
B. Manufactured goods mation.
C. Farm goods D. take time to develop a relationship
D. None of the above with the customer.
1686. Q In which of the concept of the Market- 1690. refers to classifying the product into
ing “Producer’s have to push their prod- different groups with same characteris-
ucts in to the Market? tics.
A. Marketing Concept A. grading
B. Selling Concept B. branding
C. Production Concept C. packaging
D. Product Concept D. labeling

1691. What is work ethic? 1696. Pinterest, Instagram, Facebook are ex-
ample of
A. employee arriving on time
B. employee feelings and emotions A. DISPLAY ADS
C. employee’s hard work and diligence B. PODCASTS
D. employee’s ability to tell the truth C. SOCIAL MEDIA ADS

D. VIDEO ADS
NARAYAN CHANGDER
corporate responsibility: 1697. With Ansoff’s gap planning (GAP analy-
A. A company hires minority employees. sis) you can
B. A company expands its facilities A. Derive measures for strategy
C. A company uses recycled materials in B. Compare actual values with target
its products. numbers
D. A company pays its taxes on time. C. Identify gaps in the account
1693. This involves setting a price by adding a D. none of above
fixed amount or percentage to the cost of
making or buying the product 1698. under which of the following situation is
a company not likely to fix a lower price
A. Competition based pricing for its product
B. Penetrating pricing
A. when the competition has introduced a
C. Cost based pricing substitue product
D. market skimming B. if the demand for a product is inelastic
1694. Rob decides that he really can’t know if C. when the company wants to attain
Patrick will help him unless he asks, so he market share leadership
decides to do so. Which step of the seven- D. when the demand for the product if
step problem-solving method does this sit- low
uation illustrate?
A. Evaluate the solution 1699. What differentiates the Selling Concept
from the Marketing Concept?
B. Select and implement a solution
A. Selling focuses on customer needs;
C. Define the problem
marketing focuses on company profit.
D. Determine possible solutions
B. Selling takes an inside-out perspec-
1695. Get out production, cut the price”- tive, while marketing takes an outside-in
Philosophy by Henry Ford is an example perspective.
of C. Selling emphasizes long-term cus-
A. Marketing Concept tomer relationships; marketing focuses
on short-term sales.
B. Selling Concept
D. Selling is based on societal well-being,
C. Production Concept
while marketing is based on company
D. Product Concept profit.

1700. The system of delivering goods and ser- 1705. What is the best type of data for our
vices to the end consumer. Begins with project?
raw materials and ends at the consumer.

A. Surveys to students.
A. Distribution cycle B. Interviews with HS students.
B. Supply chain C. Focus groups with the current stu-
C. Business cycle dents.
D. Segmentation D. All data is useful for the project.
1706. Decision regarding Publicity belongs to

which type of Marketing mix?
exploratory research?
A. Price
A. case study
B. Product
B. test marketing
C. Physical Distribution
C. survey
D. promotion
D. pilot study
1707. protected trademarks used as common
1702. Which of the following sources is most category identifiers are called
likely to contain timely information:
A. cobrands
A. A second edition history textbook that
B. trademarks
contains a 2000 copyright date
C. patents
B. A journal article about a medical break-
through that was published a decade ago D. generic brands
C. A stock table that appeared in a na- 1708. Designing goods or services as per the
tional newspaper on January 14, 2010 need of customer is related to which ‘P’ of
D. A technical-trends report that was marketing
written on February 5, 2011 A. Product
B. Price
1703. is the place where buyers and sell-
ers meet to exchange their need. C. Place
A. Wearhouse D. Promotion
B. Floor 1709. Which of the following is an example

C. Market of someone setting a realistic, measurable
goal?
D. Factory
A. Tyler decides to lose 10 pounds in the
1704. customer’s satisfaction next month.
A. marketing philosophy B. Tyler exercises and loses 10 pounds.

C. Tyler decides he’s overweight and
B. societal philosophy
should go on a diet.
C. production philosophy
D. Tyler decides to eat less in the next
D. all of the above month

1710. What are the four Ps of marketing? 1715. Identify the image
A. Product, price, place, promotion
B. Profit, price, place, promotion
C. Product, price, place, profit
D. Product, profit, place, promotion
1711. the last steps of buyer decision process
NARAYAN CHANGDER
is
A. evaluation of alternative
B. post purchase behaviour
C. information search
D. purchase decision
1712. Mr Raj wants to buy a LCD for his fam- A. Ratan Dad
ily. When he visited Anand Electronics, B. Dero Bhai
to make the purchase, he got confused.
Which promotional tool brought him to the 1716. Out of the following which are NOT
shop and which promotional tool is re- goods?
quired to remove his confusion? A. Hammers
A. Advertising, Personal Selling B. Autos
B. Personal Selling, Advertising C. Dry cleaning
C. sales promotion, Personal Selling D. Financial services
D. Public Relation, Advertising E. Clothing
1713. One method of increasing prices is us- 1717. a customers desire, willingness, and
ing , where the company maintains its ability to pay for a particular product or
price but removes or prices separately one service, which will help fulfill their wish.
or more elements that were part of the for- Refers to this statement is a definition of
mer offer.
A. escalator clauses
A. Targeting
B. unbundling
B. Demands
C. unitary pricing
C. Marketing Concept
D. demand pricing
D. Selling Concept
1714. What is Loss Leader pricing?
1718. Organizational Consumer refer to busi-
A. A product is sold at production cost ness, government agency, or other insti-
price tution (profit or nonprofit) that buys the
B. A product is sold at less than cost price goods, services, and/or equipment neces-
sary for the organization to function.
C. A product is sold to make a small profit
A. True
D. none of above B. False

1719. Which of the following is responsible C. Target market

for analyzing an organization’s marketing D. Concentrated Marketing Strategy
campaigns?

1725. What type of customer personality does
A. Marketing Generalist
not have a particular item to shop for, but
B. Web Producer if a product appeals to them, they will pur-
C. Marketing Analyst chase it?
D. Advertising Coordinator A. Aggressive
B. Systematic
1720. Marketing control involves
C. Impulsive
A. measure performance
D. Social
B. evaluate performance
C. take corrective measures 1726. are basic human requirements,
while are the ways in which those re-
D. All of the above quirements are satisfied.
1721. The best way for Melissa to determine A. Demands; wants
if her company will pay the tuition for the B. Needs; wants
class that she is taking at the community
college is by C. Wants; needs
A. reviewing the production shedule D. Needs; demands

E. Demands; needs
B. asking her college counselor
C. reading the employee handbook 1727. Which stage has the highest advertise-
ment
D. submitting a formal proposal
A. Growth
1722. The process of communicating the value
B. Maturity
of a product or service is
C. decline
A. marketing
D. Introduction
B. promotion
C. brand 1728. What to make, how to package it, what
brand name to use and what image to
D. competition project
1723. A product can be A. Price
A. an object or thing B. Product
B. a concept or idea C. Target market
C. a service D. Marketing mix
D. all of the above 1729. Salespersons can demonstrate their en-
thusiasm for the products they sell through
1724. What is the process of dividing a market
into groups of people who have the same A. tone of voice
product needs? B. physical contact
A. Market C. customer endorsements
B. Market Segmentation D. indifferent expressions

1730. Who owns a good if the good is used in 1736. Examples of activities are:
performing a service for a customer? A. social issues
A. The business performing the service B. shopping
B. The customer who buys the service C. work
C. The producer of the good D. sports
D. The supplier of the good to the busi-
ness 1737. What are pricing strategies?
NARAYAN CHANGDER
1731. What is marketing marketing activities
A. Customer loyalty B. The process of gathering data and in-
B. Profit formation to gain insight into customer
C. consumer behaviors needs and market trends
D. none of above C. The process of delivering messages to
customers in order to promote a product
1732. Which of the following is a macroenvi- or service
ronment force?
D. The strategies used to set the price of
A. Demographic a product or service
B. Technological
1738. What are distribution channels?
C. Political
D. All of the above marketing activities
1733. Newsletters, catalogues, and invita- B. The process of gathering data and in-
tions to organization-sponsored events formation to gain insight into customer
are most closely associated with the mar- needs and market trends
keting mix activity of: C. The networks used to move a product
A. Pricing or service from the manufacturer to the
customer
B. Product development
D. The process of setting the price of a
C. Distribution
product or service
D. Promotion
1739. “Many people want Audi, only a few
1734. The organization’s micro environment are able to buy” this is an example of
also includes various publics, A public is
any group that has an actual or poten-
tial impact on an organization’s ability to
achieve its objectives.
A. TRUE
B. FALSE
1735. The intent of Value Chain is to increase A. Needs
the value of a product or service. B. Wants
A. True C. Demands
B. False D. Status

1740. In order to motivate sales people to sell A. CONCENTRIC DIVERSIFICATION

a particular level of sales items or dollars, B. CONGLOMERATE DIVERSIFICATION
management may implement a policy.

C. HORIZONTAL DIVERSIFICATION
A. Discount
D. none of above
B. Sales Quota
1746. is compulsory for advertisement
C. Promotion
A. Expenditure
D. Pricing
B. Effort
1741. is the whole cluster of benefits the C. Both of the above
company promise to deliver.
D. Television
A. Customer Perceived Value
1747. It is a simple, cost effective and measur-
B. Value Proposition able way of reaching your customer that
C. Customer Benefits include e-newsletters, promotional emails
to generate leads or offers for existing
D. none of above
customers or ads that can appear in other
1742. This P is not a part of the 7Ps of mar- emails.
keting mix? A. Direct mail
A. Promotion B. Email marketing
B. People C. Email advertising
C. Process D. Direct marketing
D. Purpose 1748. Identify the purpose for a business to
use inventory control systems. For exam-
1743. Collecting and analyzing information in
ple, companies must be careful not to or-
order to make decisions about a prod-
der too many products because it costs the
uct/service.
company a lot of money and the products
A. Distribution could go bad if they are not sold. However,
B. Marketing Information Systems/Market the company must also meet demand and
Research have it available for customers to purchase
C. Product/Service Management A. Manage the amount of products
B. Theft
D. Selling
C. Errors
1744. The inhibiting factor for international
D. none of above
marketing activities is
A. Business competition 1749. Publicity refers to
A. Non paid form of impersonal communi-
B. Ethnocentrism
cation
C. A and B are wrong
B. Paid form of impersonal communica-
D. A and B are correct tion
1745. AMONG THE 3 TYPES OF DIVERSIFICA- C. Non paid form of personal communica-
TION STRATEGIES, IS A MUCH RISKIER tion
STRATEGY THAN THE 2 OTHER TYPES. D. Paid form of personal communication

1750. Identify the type of promotional media B. growth

based on the example below:Television or C. maturity
Radio commercial
D. decline
A. Print Media
B. Broadcast Media 1755. Memorandums (memo’s) written by
business employees are intended for:
C. Online Media
A. planning committee
D. Specialty Media
NARAYAN CHANGDER
B. board of directors
C. internal audience
excess demand:
D. .group of suppliers
A. Price = $500, demand = 500, supply
= 500 1756. Many people want a Mercedes, only a
B. Price = $400, demand = 600, supply few are able to buy. This is an example of
= 400
C. . Price = $600, demand = 400, supply A. Need
= 600 B. Want
D. Price = $700, demand = 300, supply C. Demand
= 700
D. Status
1752. MONITORING CULTURAL VALUES AND
SUBCULTURES ARE INCLUDED IN WHAT 1757. Knowing a customers family size DOES
ENVIRONMENTAL FACTOR? NOT help determine the demographics of
the target market.
A. TECHNOLOGICAL ENVIRONMENT
A. True
B. SOCIO-CULTURAL ENVIRONMENT
B. False
C. ECONOMIC ENVIRONMENT
D. NATURAL ENVIRONMENT 1758. Which function of marketing is provid-
ing customers with goods or services they
1753. Which of the following is not a need choose to buy?
A. Food A. Selling
B. Shelter B. Promotion
C. Clothing C. Financing
D. Luxury Cars D. Pricing
1754. What stage would gluten free sausages 1759. All the brand-related thoughts, feelings,
be in? perceptions, images, experiences, beliefs,
and attitudes that consumers hold in mem-
ory are known as
A. brand associations
B. brand staying power
C. mind share
A. intro D. brand share

1760. What is used to protect a good so it can- B. The distribution strategy, effective
not be copied? sales force, increased promotion, and dif-
ferent prices.

A. service mark
C. To budget for sales/revenues, to iden-
B. trademark
tify new marketing strategies, to set a
C. brand mark sales quotas for sales staff, etc
D. logo D. All of the above
1761. Closing the sales means? 1765. The copy in a print advertisement is the
main selling message. What are factors
A. Close down marketing functions
that affect the copy in a print advertise-
B. Stop selling ment?
C. Successful completion of call A. Messaging
D. All of these B. Legal considerations
C. Characteristics of ad
1762. Primary data is
D. Objectives of ads
A. data previously collected for a purpose
other than the problem 1766. What are marketing strategies?
B. data obtained or collected directly in A. The process of managing a company’s
the field by researchers from the person marketing activities
concerned.
B. The changes in customer needs and
C. data is collected by finding consumer preferences over time
information using qualitative research
C. The plans and tactics used to reach or-
D. data that answers questions about ganizational objectives
quantity
D. The process of researching and analyz-
1763. Deciding the amount to charge cus- ing the market in order to gain an under-
tomers for products/services based on de- standing of customer needs and market
mand, completion, and the costs of raw trends
materials. 1767. What type of business policy is designed
A. Distribution to attract customers by making the pur-
chasing experience more convenient for
them?
Research
A. Flexible
C. Product/Service Management
B. Employee
D. Pricing
C. Product
1764. Why would a business use a sales fore- D. Service
cast?
A. A firm estimates the total market and 1768. This includes the packaging, style, fea-
then estimates their share of that market ture, quality, and the brand name of the
to determine a sales forecast of a particu- product.
lar product A. Core Benefit

B. Actual Product C. ago

C. Augmented Product D. since
D. Potential Product E. for
1769. The mileage, performance and basic fea- 1774. Setting and communicating the value of
tures of the car are examples of products and services. Setting the cost at
the right level.
A. Core Product
A. Price
NARAYAN CHANGDER
B. Augmented Product
B. Place
C. Actual Product
C. Promotion
D. Branded Product
D. Product
1770. customers wellbeing
1775. data refers to the data which is
A. marketing philosophy readily available.
B. societal philosophy A. Secondary
C. production philosophy B. Primary
D. none of the above C. Outdated
1771. What is market segmentation? D. none of above
A. Selling products in multiple interna- 1776. One of these is not Needs

tional markets A. Air
B. Dividing a market into distinct groups B. Food
of customers with similar needs and char-
C. Water
acteristics
D. Drink Cola
C. Conducting surveys to understand con-
sumer preferences 1777. A(n) is a gathering of 6 to 10 peo-
D. Increasing the price of a product to ple carefully selected by researchers based
maximize profits on certain demographic, psychographic, or
other considerations and brought together
1772. Determining the group of customers to discuss various topics of interest at
that will be the main target for a com- length.
pany’s goods/services is done through A. target group
A. market strategy B. pilot group
B. market segmentation C. focus group
C. a policy statement D. customer base
D. consumer behavior research E. ethnographic group
1773. Choose the correct optionA. When did 1778. A company likely to neither gain nor
you arrive in Poland?B. I arrived here lose market share if customer value anal-
three days ysis is equal to 1.
A. after A. True
B. before B. False

1779. IMC immerses customers in communica- 1784. Refers to the decision-making process
tions and helps them move through the by which formal organization establish the
various stages of the buying process. need for purchased products and services,

A. true and identify, evaluate, and choose among
alternative brands and supplier.
B. false
A. Organizational consumers
1780. What type of advertisement is done
through newspapers and magazines? B. Consumer buyers
A. Print C. Organizational buying
B. Radio D. none of above
C. Television
1785. Direct marketing means?
D. Hoarding
A. Ads
1781. SBU has which of the characteristics
B. Banners
A. All of these
C. Face-to-Face selling
B. It is a single business, or a collection
of related businesses, that can be planned D. Selling by all staff
separately from the rest of the company E. None of these
C. It has its own set of competitors
D. It has a manager responsible for 1786. Which intermediary obtains goods to
strategic planning and profit performance, sell to industrial users?
who controls mostof the factors affecting A. Wholesaler
profit
B. Agent
1782. The marketing environment is the place C. Retailer
where a company must start its business
in D. none of above
A. Look for opportunities and monitor
1787. A place where goods are bought and
threats
sold against the price consideration be-
B. Producing goods tween the buyers and the sellers is called
C. Make sales
D. Operating
E. Competitive with other companies
1783. Which of the following categories of
goods and services is most likely to require
an aggressive use of the selling concept?
A. shopping goods
A. market
B. unsought goods
C. necessary goods B. exchange
D. luxury goods C. e-market
E. complementary goods D. transaction

1788. Marketers can facilitate and speed ex- 1793. Is a subgroup of people or organization
ternal communication among customers. that have one or more characteristics in
This statement belong to common that cause them to have the same
A. New Company Capabilities product needs.
B. New Consumer Capabilities A. Market segment

C. Competitive Environment
C. Market
D. none of above
NARAYAN CHANGDER
D. none of above
1789. Rumors were flying at Bennett Corpora-
tion that the company was planning staff 1794. How do you perform a ‘test market’?
layoffs. Management did not address the A. Sell the product at a few selected
issue with employees, so the work en- places and then observe the response
vironment became tense and distrustful.
B. Sell the product by offering huge dis-
This is an example of how grapevine com-
counts and free gifts
munication can
C. Test the market by giving the product
A. prepare employees for changes free to consumers
B. generate fear in the workplace D. Market the product for a short time
C. enchance the company’s image and then stop marketing it.
D. influence the company’s policies 1795. What is the person who buys a product
called?
1790. A homogenous demand, the demand are
classified in two or more identifiable clus- A. Retailer
ters. B. Salt
A. True C. Purchaser
B. False D. Customer
1791. Tangible items that have monetary 1796. The demographic environment, eco-
value and satisfy one’s needs and wants nomic environment and natural environ-
are ment are included in the marketing envi-
A. services ronment
B. ideas A. Internal
C. concepts B. External
C. Indirect
D. goods
D. Micro
1792. is the act of obtaining a desired ob-
E. Macro
ject from someone by offering something
in return. 1797. sdsdsads
A. Marketing Myopia A. ddd
B. Selling B. ddd
C. Exchange C. ddd
D. Delivery D. dd

1798. Fast food restaurants such as McDon- 1802. True or False?Marketing includes adver-
alds use this pricing strategy for selling tising, selling, and delivering products to
combos of burgers, fries and a beverage consumers.

at a lower price than the total price of the A. True
items sold individually. This is an example
of: B. False
A. Discounts 1803. A prototype is made and tested.

B. Stability pricing A. testing the product
C. Price discrimination B. evaluating customer acceptance
D. Product-bundle pricing C. screening ideas
D. generating ideas
1799. What type of segmentation divides the
market based on customers’ values, inter- 1804. Marketing activities start much before
ests, and lifestyles? the is produced
A. Demographic segmentation A. product
B. Psychographic segmentation B. waste
C. Geographic segmentation C. plants
D. Behavioral segmentation D. none
1800. Suyash is very thirsty. He is in the 1805. is the strong feeling, desire or emo-
middle of the desert. Soon he finds a tion that makes the buyer buy a product
cold drink’s shop. He goes and purchases
A. Buying motive
three bottles and drinks them to satisfy
his thirst. After drinking the cold drink B. Demand
he realises that it has beem developed af- C. Price
ter analyzing the needs and preferences
D. Quality
of the potential customers. On observ-
ing the outer side of the bottle he finds 1806. Information that relates to or identifies
details like contents, flavour, size, price, an individual.
etc.Which feature of marketing is the un-
derlined part suggesting? A. Privacy
A. Customer needs and wants B. Driver’s license
B. Market offering C. Personal data

D. Confidential information
C. Customer value
D. Exchange mechanism 1807. In which type of goods personal involve-
ment and the perceived significance of com-
1801. Actually marketing means- modity is high?
A. Exchange A. Convenience Goods
B. To satisfy the consumer B. Shopping Goods
C. Sells C. Speciality Goods
D. none of these D. Unsought Goods

1808. A type of management style in which B. The advertisement must then interest
top management shares decision making him, so that he will continue to read it.
with self-managing teams of workers who
C. the advertisement must convince him,
set their own goals and make their own
so that when reads it, he will believe it.
decisions.
A. horizontal organization D. the advertisement must have celebri-
ties or sports personalities to be effective
B. supervisory-level management
C. vertical organization 1813. When companies change their product
NARAYAN CHANGDER
design, formulation, or brand image, so as
D. middle management
to alter the product’s competitive position,
1809. “Many people want BMW, only few are the same is referred to as:
able to buy” this is an example of A. Positioning by Corporate identity
A. Need
B. Positioning by product category
B. Want
C. Positioning by competitor
C. Demand
D. Repositioning
D. Status
1810. You can advertise your product on Expo 1814. A technique for maximizing the value
2020 gained by both you and the costumer from
each transaction.
A. Strengths
B. Opportunities A. Value Proposition
C. Weaknesses B. Value Delivery System

D. Threats C. Up-Sell
1811. Which of the following messages is D. Cross-Sell

written in a style that focuses on the re-
ceiver of the message? 1815. Unsought goods are
A. Simply fill out this form and return it to A. Products which are not known to peo-
us-it’s easy! ple
B. We are requiring all customers to com- B. Out of the box type products
plete this form so we can make changes. C. Products that are not paid much atten-
C. Because we want to create a better tion
product, we’re sending out this evaluation
D. All of the above
form.
D. Please complete this form so that prod- 1816. Customer behavior is the analysis of the
uct improvements can be made based on behavior of and who buy goods
your needs. and services for consumption.
1812. three principles that should be present A. individuals, business, private
in an advertisement:(choose 3) B. businesses, households, public
A. The mission of an advertisement is to
C. individuals, households, personal
attract a reader, so that he will look at the
advertisement and start to read it. D. businesses, households, personal

1817. Competitive advantage is not important 1823. Is tangible

in any business.
A. Service

A. True
B. False B. air
1818. What does a group’s leader do? C. Product

A. Takes the meeting minutes D. none of above
B. Puts the group on a certain course
C. Makes sure the group members agree 1824. Customer Benefits-Customer Costs =?
D. Follows up with everyone A. Customer Satisfaction
1819. In searching out suppliers, industrial
B. Customer Value
purchasers should obtain from poten-
tial vendors. C. Customer Demand
A. resource files
D. Customer Need
B. purchasing orders
C. buying plans 1825. A standard is a predetermined value
D. price quotations against which something is measured.
1820. Supply chain management should cover A. True
several issues that may arise below, ex-
cept: B. False
A. Existing network configuration
B. Strategy in carrying out distribution 1826. is the task of hiring, training, and
motivating able employees who want to
C. Availability of information systems serve customers.
D. Product Quality Promotion
A. Internal Marketing
1821. Combining two different companies
products is called B. Integrated Marketing
A. Licensing C. Performance Marketing
B. Co-branding
D. Relationship Marketing
C. co-oping
D. none of above 1827. Coca Cola test marketed New Coke
1822. For each type of inventory control sys- by conducting taste test in focus groups.
tem, select examples that a company may What marketing function did they imple-
use:I.e. Physical Inventory Control ment?
A. Manual A. distribution
B. Computer based
B. marketing information management
C. Visual control
D. Tickler C. selling
E. Annual Inventory Control D. promotion

1828. Kotler and Keller explain that the D. Persuade him to take an unpaid leave
essence of marketing is identifying and of absence
meeting human and social needs. One
good and concise definition of marketing 1832. following is not a part of marketing mix
is meeting needs in a way that A. product
A. profitable B. purpose
B. easy C. place
D. price
NARAYAN CHANGDER
C. strategic
D. economical 1833. What is the primary goal of the sales
E. fast function in marketing?
A. Conducting market research
1829. One of the most complex Digital Mar-
keting components, because the results B. Setting product prices
are largely determined by how search en- C. Generating revenue by selling prod-
gine algorithms work is Supporting Tech- ucts or services
nology;
D. Developing new products
A. SEO
1834. Which includes tools for promotion
B. Monitoring Activities are
C. Email Management A. Direct and digital marketing
D. SEO B. Advertising
E. Social Media Management C. Personal selling
1830. Identify the type of promotional media D. All true
based on the example below:Sports Illus-
trated and People Magazines 1835. Which intermediary obtains goods in or-
der to sell them directly to consumers?
A. Print Media
A. Wholesaler
B. Broadcast Media
B. Agent
C. Online Media
C. Retailer
D. Specialty Media
D. none of above
1831. Your coworker Tim tells you that he has
1836. The collection of utilities is known as
been experiencing a lot of stress at work
lately. What is the best advice that you
could give Tim that may help him more ef- A. Product
fectively manage his stress on a daily ba- B. Seller
sis?
C. Market
A. Suggest that he reassign some of his D. Purchaser
work to others
B. Tell him to use deep breathing and vi- 1837. Consumer buying behavior refers to
sualization techniques buying of goods from business to business.
C. Encourage him to take on additional A. True
projects so he doesn’t focus on the stress B. False

1838. is the study of how individuals, B. Financial Management

groups, and organizations select, buy, use, C. Marketing
and dispose of goods, services, ideas, or

experiences to satisfy their needs and D. Marketing Management
wants.
1843. Define the term ‘market’
A. Target marketing
A. a place where similar products
B. Product differentiation grouped together
C. Consumer activism B. a competitive high street
D. Consumer behavior C. a place where buyers and sellers meet
1839. Segmenting with value orientation has D. a basket of goods
the potential to offer to the marketers,
1844. Prior to the emergence of integrated
as it provides useful insights into the value
marketing communications during the
Sought by each segment.
1990s, the practice of relaying infor-
A. Higher rewards mation to large segments of the popula-
B. Lower reward tion through television, radio, and other
media-dominated marketing.
C. No reward
A. mass communication
D. Poor reward
B. print communication
1840. The action or activity of gathering infor-
C. broadcast communication
mation about market needs or purposes.
D. none of above
A. Marketing
B. Market research 1845. Which one is NOT a stage in the PLC?
C. Information collection
D. Data validation
1841. New-to-the-world products are

A. low-cost products designed to obtain
an edge in highly competitive markets
B. new product enhancements that sup-
plement established products
C. new versions of an existing product
that has been less successful A. maturity
D. new products that create an entirely B. decline
new market
C. growth
1842. It is the science and of art of choosing D. development
target markets and getting, keeping, and
growing customers through creating, de- 1846. involves actually distinguishing the
livering and communicating superior cus- firm’s market offering to create superior
tomer value. customer value.
A. Organizational Management A. Mass customization

B. Differentiation 1852. The idea that consumers will favor prod-

ucts that offer the most quality, perfor-
C. Market segmentation
mance, & features are refer to
D. Targeting
A. production concept
1847. Clustered preferences reveal natural B. product concept
segments from groups with shared prefer-
ences. C. selling concept
D. marketing concept
NARAYAN CHANGDER
A. True
B. False 1853. Advertisement may be defined as
1848. Which of the following sources of capi- A. personal presentation

tal should not be selected by a business if B. non personal presentation
its fixed cost is high?
C. verbal presentation
A. Equity shares
D. nonverbal presentation
B. Preference shares
C. Debentures 1854. Which of the following is a considera-
tion in the price element of marketing:
D. All of the above
A. Will the business use publicity?
1849. Which of the following is NOT one of the B. Where will the products be stored?
major variables used in segmenting con-
sumer markets? C. Should the business offer discounts?
A. demographic D. When will research be conducted?
B. behavioral 1855. A restaurant plans to hire cleaning

C. ethical workers. Which management func-
tions are responsible for deciding their
D. geographic salary?(1) Financial management(2) Hu-
man resources management(3) Marketing
1850. Select an appropriate definition of want
management
A. Consumer needs
B. Needs backed by buying power
C. Basic human needs
D. Needs directed to the product
1851. Age, self-concept, lifestyle, values, per-

sonality, life cycle, wealth, occupation be-
longs to A. and (2) only
A. Cultural factors B. and (3) only
B. Social factors C. and (3) only
C. Personal factors
D. , (2) and (3) tags5.5 Marketing man-
D. none of above agement

1856. THESE ARE ENTITIES THAT WORK WITH C. Strategic marketing measures are
THE COMPANY TO CREATE VALUE FOR past-oriented.
TARGET CUSTOMERS.

D. none of above
A. CUSTOMER
1861. lag of time is?
B. COMPANY A. Delivery time is needed for the goods
C. COMPETITORS to arrive from the producer to the con-
D. COLLABORATORS sumer
B. waiting time for goods to arrive
1857. Which of the following is not considered
C. time for delivery of goods from and to
a technological innovation:
consumers
A. The wheel
D. goods manufacturing time
B. The weather E. waiting time to travel
C. The internet
1862. The Underwriters Laboratory seal on an
D. The cell phone electrical product indicates
1858. Sales of cases of soft drinks are up 20% A. quality and safety backed by a testing
from last year. You sold 500 cases of soft organization
drinks during September of the previous B. a guarantee by the manufacturer
year. Based on current demand trends, C. the product can be returned
what would the forecast be for total sales
D. standard grades established by the
of cases of soft drinks for this September?
federal government
A. 700 cases
1863. An example of a company that imple-
B. 400 cases
ments Focus Differentiation is
C. 600 cases A. Toyota
D. 550 cases B. Mc Donalds
1859. The value you lose by deciding to pur- C. Harley Davidson
chase or invest in one thing over another D. Starbucks
is
1864. is the Groups the heterogeneous
A. Deficit consumers into homogeneous sub-units
B. Opportunity Cost A. Segmentation
C. Protections B. Targeting
D. Captial Good C. Positioning
1860. Which statement about strategic mar- D. Reunion

keting is incorrect? 1865. True or False:Companies in the United
A. Marketing goals are an important as- States make their products in places like
pect of strategic marketing. China or Indonesia because factory labor
there is much cheaper.
B. The top management of a company is
responsible for carrying out strategic mar- A. True
keting. B. False

1866. The marketing concept focuses on per- 1872. Honda recently opened a plant in a town
suading and convincing customers to buy in hopes of building their vehicles cheaper.
the products When Honda began interviewing potential
A. Selling concept employees, they found there were few ed-
ucated and trained employees in the area.
B. Product concept The limited number of potential employ-
C. Product concept ees compared to Honda’s need for trained
and educated employees is considered to
be the economic problem of
NARAYAN CHANGDER
1867. With the globalization strategy, the A. Deficit
marketing processes and marketing instru-
B. Resources
ments differ in all foreign markets.
C. Scarcity
D. Surplus
B. Wrong statement
1873. Maruti Vega Ltd. entered into the mar-
1868. The exchange value of a product or ser- ket with coloured televisions and have
vice in its monetary value is known as now introduced products like audio sys-
A. Price tems, air-conditioners, washing machines,
etc. The company is not only offering the
B. Packaging
products but also handling complaints and
C. Labeling offering after-sales services. Identify the
D. Sales element of marketing mix discussed here.
A. Price
1869. The choice of target markets of the en-
B. Product
terprise is carried out on the basis of:
C. Place
A. segmentation
D. Promotion
B. positioning
C. programming 1874. Rancho calls his friend Farhan and re-
quests him to sell one of his photographs
D. none of above to Raju. Who is the Marketer in this trans-
action?
1870. ETHNOGRAPHIC RESEARCH CAN ONLY
BE USE BY COMPANIES OFFERING CON- A. Rancho
SUMER PRODUCTS ONLY. B. Farhan
A. TRUE C. Both
B. FALSE D. None
1871. This refer to the steps involved on how 1875. Which does not comes under PESTEL
decisions are made and the process that Analysis?
established purchase decisions.
A. Structure
B. Process
C. Content
D. none of above

A. Political 1880. We wanted to watch TV, but there

B. Logical wasn’t one in the apartment, so we just
listened to radio.

C. Environmental
A. the / the
D. Economical
B. a / the
1876. The is a business’s geographic sur- C. -/ the
roundings.
D. none of above
A. Trade tariff
B. Trade area 1881. is the art and science of choosing
target markets and getting, keeping and
C. Sample size
growing customers through creating, de-
D. Sample area livering and communicating superior cus-
tomer value.
1877. What does this picture refer?
A. marketing
B. management
C. marketing management
D. none of above
1882. Factors to be considered when setting

A. PESTLE Analysis prices are as follows, except
B. Marketing Mix A. Buyer’s perception of the goods of-
C. SWOT Analysis fered
D. none of above B. Production costs and changes in eco-
nomic conditions
1878. Intangible items that have monetary
C. Added value offered to customers
value and satisfy needs and wants
A. Products D. Nothing is true
B. Services 1883. What is the primary focus of competi-

C. Marketing tors in the marketing system?
D. Tangible A. Analyzing the company’s weaknesses

B. Collaborating with the company to
1879. Under what circumstances would it be maximize profits
appropriate for a person to send a letter
of application to a business? C. Offering similar products or services
in the same market
A. When acting on a referral job lead
D. Promoting the company’s products
B. When completing an application form
C. When submitting educational tran- 1884. The reason that higher prices may not
scripts affect consumer buying is
D. When responding to a request for in- A. Most consumers prefer brand names
formation which have higher prices

B. 70% of the total population looks for 1889. Market are people or organization who
quality services and is willing to pay have the ability to purchase a product or
higher prices service.
C. Consumers believe that higher prices A. True
indicate higher quality or prestige B. False
D. Most consumers feel that the price is
actually affordable 1890. All foreign marketing operations are
planned and carried out with little or no
NARAYAN CHANGDER
1885. Mansi, a shoe manufacturer for school difference in product formulation and speci-
students, decided to maximise profits by fications, pricing strategy, distribution and
producing and distributing shoes on a promotion measures. The firms orienta-
large-scale and thus reducing the aver- tion is
age cost of production.Identify the market- A. Polycentric
ing management philosophy adopted by
Mansi. B. Geocentric
C. Ethnocentric
A. Production
D. Regiocentric
B. Product
C. Marketing 1891. With which element is exchange mecha-
nism related?
D. Selling
A. Publicity
1886. Providing information about the prod-
B. Marketing
uct, its features and quality, etc. are part
of C. Advertising
A. Promotion D. Branding
B. Pricing 1892. Research that is designed to assist deci-
C. Production sion making in determining evaluating and
selecting the best alternative in solving
D. None of these
problems is the definition of
1887. The term ‘market’ may be understood A. Conclusive research design
in which of the following contexts?
B. Exploratory research design
A. Geographical area covered
C. Descriptive research design
B. Type of buyers
D. R n D research design
C. Quantity of good transacted E. Research design
D. All of the above
1893. Which term referes to the ratio of how
1888. He’s fan of Manchester United. I many hours of labor it takes to produce
don’t understand how he can like football a product? Essentially measures the com-
so much. pany’s efficiency.
A. no article A. Variables
B. a B. Retention
C. an C. Productivity
D. the D. none of above

1894. What marketing function is responsible 1899. Identify an disadvantage of a limited li-
for getting products from the manufac- ability corporation.
turer to the consumer, including distribu-

A. May be difficult to raise money com-
tion channels and logistics? pared to a corporation.
A. Advertising B. Double taxation
B. Sales C. The partners may disagree thus caus-
C. Distribution ing problems in the business.
D. The owner of the co.mpany has unlim-
D. Pricing
ited liability
1895. Utility and demand is an important fac- 1900. A forward integration strategy is a com-
tor of determining price of a commodity. If bination of:
demand is elastic, price should be set at a
level and if the demand is less elastic A. suppliers
or inelastic, price can be set at level B. resellers
A. higher, lower C. competing enterprises
B. lower, Higher D. none of above
C. lower, minimum 1901. Which of the following is NOT an exam-

ple of product positioning based on price?
D. minimum, lower
A. Economy Line
1896. The amount customers are charged to B. Mid-Price Line
use/buy the good or service;
C. Luxury Line
A. Product
D. Brand Name
B. Place
1902. Selling is only a part of process
C. Price
A. financial
D. People
B. production
1897. Marketing can be best understood as C. marketing
A. Pre production activity D. All of the above
B. Post production activity 1903. The decline in the average cost with ac-
cumulated production is called the
C. Pre and Post production activity
A. variable cost
D. Selling activity
B. demand curve
1898. Based on the type of retailer, Watson is C. learning curve
a type
D. supply curve
A. Full Service
1904. A relational database that is designed
B. Self Selection for query and analysis.
C. Self Service A. Customer database
D. Limited Service B. Database marketing

C. Data warehouse E. homogeneous

D. Data mining 1910. The best packaging for chips.
1905. Which of the following is not a Company
Orientation towards Marketplace?
A. Production Concept
B. Distribution Concept
NARAYAN CHANGDER
C. Marketing Concept
D. Product Concept
A. bag
1906. Determining the group of customers
that will be the main target for a com- B. jar
pany’s goods/services is done through C. box
A. market strategy. D. tube
B. market segmentation.
1911. Importance of branding
C. a policy statement.
A. build the customers’ loyalty
D. consumer behavior research.
B. distinguishes from a competitors prod-
1907. If the negotiating party behaves aggres- uct
sively, our actions C. amplifies company’s image
A. Listen, smile, solve the other party’s D. All of the above
problem
B. Be aggressive 1912. Gurpreet is engaged in manufacturing
of refrigerators. He surveyed the market
C. Behaving aggressively if we have a and found that customers need a refrigera-
strong position tor with separate division of water cooler
D. Leave the negotiations in it. He decided and launched the same re-
frigerator in the market. Which marketing
1908. Is composed of independent organiza- management philosophy is being followed
tions at various stages of production and by Gurpreet?
distribution.
A. PRODUCT CONCEPT
A. Corporate VMS
B. SOCIETAL MARKETING CONCEPT
B. Contractual VMS
C. PRODUCTION CONCEPT
1909. A(n) market is characterized by a D. MARKETING CONCEPT
fairly narrowly defined market with a com-
plete and distinct set of needs, and a will- 1913. which of the following is a feature of
ingness to pay a premium to meet those marketing process?
needs. A. satisfying needs and wants of con-
A. local sumers
B. niche B. creating a market offering
C. individual C. developing an exchange mechanism
D. derived D. all of the above

1914. Technological Environment: 1919. Which of the following is not a function

A. Increase Regulation of Change of marketing?

B. Increased Energy Costs A. Bending the customer’s according to
product
C. Governmental Protections
D. Income Distribution B. Marketing planning
C. Gathering & analyzing market informa-
1915. Product, Place, Price, and Promotion are
tion
also called
D. Product designing & development
A. A lot of P’s
B. Market segmentation 1920. which function of channel of distribu-
C. 4 P’s tion refers to the process of creating de-
sired combinations of product to fulfil var-
D. none of above
ied needs of the customers such as cricket
1916. Is this kit?
A. sorting
B. accumulation
C. allocation
D. assorting
1921. “Body Shop Company” is an example

of?
A. Place? B. Marketing concept
B. Product? C. Societal concept
C. Promotion? D. Environmental concept
D. Price?
1922. An example of personal selling is
1917. Pl
A. Trade shows
A. Jk
B. Billboards
B. Nl
C. Contests
1918. Park Dahye, a marketing manager, is
about to test the hypothesis that the sale D. Magazines
of a particular product will increase expo-
1923. The money that a company earns from
nentially if there is a $5 drop in the selling
selling their products or services for a year
price of the product. Park is involved in
is called
research.
A. exploratory A. PROFIT
B. descriptive B. REVENUE
C. causal C. OVERHEADS
D. ethnographic D. VARIABLE COST

1924. The permits the communicator to re- 1929. A strategy to be able to compete in a
ceive messages and stimulus from exter- competitive market and emerge as a solu-
nal sources as well as from other commu- tion in facing a very competitive market
nicators. with various types of industries in it is a
strategy
A. input subsystem
A. Consumer focus
B. output subsystem
B. Competitive Advantage
C. reverse subsystem
NARAYAN CHANGDER
C. Red Ocean Strategy
D. none of above
D. Blue Ocean Strategy
1925. What is the process of creating a unique
name and image for a product in the minds 1930. How does marketing research help in
of consumers? making informed marketing decisions?
A. Marketing research provides valuable
A. Product Positioning
insights for informed marketing deci-
B. Labelling sions.
C. Repositioning B. Marketing research only provides su-
D. Branding perficial information for marketing deci-
sions.
1926. The person who kicks off the idea of C. Marketing research is not necessary
buying a product is for making informed marketing decisions.
A. Initiator D. Marketing research is too time-
B. Decider consuming and expensive to be useful for
marketing decisions.
C. Influencer
1931. Name the strategy which adds a higher
D. none of above
priced prestigious product to the existing
1927. Identify the type of market research line of lower priced products?
data based on the characteristics be- A. Trading-Up
low:Data collected by a company regard- B. Trading-Down
ing sales of a particular product or time
period, etc C. Product differentiation
A. Company data D. Product simplification
B. Competitor data 1932. What can a business do to determine

if there are problems with its customer-
C. Government data
service levels in relation to its product-
D. Market research data distribution strategies?
1928. 4Ps of Marketing mix does not have A. Conduct a break-even analysis
B. Evaluate its channel members’ perfor-
A. Price
mance
B. Product
C. Analyze the product’s quality stan-
C. Process dards
D. Promotion D. Examine the organizational chart

1933. Ajay calls his friend Akash and requests D. Selling

him to sell one of his paintings to Rama’s
mother. In this transaction who is the mar- 1939. Most businesses use which 4 dimen-

keter? sions to describe their product mixes?
A. Ajay A. Width
B. Akash B. Depth
C. None C. Length
D. Both
D. Long Product Mix
1934. Compute the selling price of a bottle of E. Consistency
cleaning spray that has a cost of $2.05 and
a markup of 35%. 1940. The value chain is a tool for identify-
A. 2.88 ing ways to create more customer value
because every firm is a synthesis of sec-
B. 2.77
ondary and support activities performed
C. 2.69 to design, produce, market, deliver, and
D. 2.78 support its product
1935. True or False:Training is NOT an essten-

tial aspect of hiring new employees.
A. True
B. False
1936. Select the explanation for merchandising-

related discounts, Reduction in price as a A. True
result of buying in larger quantities
B. False
A. Cash discounts
B. Quantity discounts 1941. Product testing is checking your product
C. Trade discounts if it will work fine or effectively.
D. Seasonal discounts A. True

B. False
1937. COMPANY SHOULD BALANCE GIVING
IMPORTANCE NOT ONLY TO CUSTOMERS
1942. COPY
BUT ALSO TO COMPANY AND ITS COLLAB-
ORATORS. A. A unique design symbol that helps
A. TRUE identify the company visually.
B. FALSE B. A short piece of text, usually in larger

type, designed to be the first words the
1938. Deciding how much to charge for goods audience reads.
and services.
C. A catchphrase that evokes some kind
A. Marketing of feeling about the company and the prod-
B. Goods uct.
C. Pricing D. The actual text of the ad.

1943. The process of setting standards and 1947. The differences in the education and
evaluating performance. skills of the workforce are reasons why
A. empowerment market economies usually experience
B. controlling A. unequal income distribution.

B. low unemployment levels
C. organizing
C. unpredictable taxation rates
D. preventive discipline
D. minimal profit margins.
NARAYAN CHANGDER
1944. Which stage has rapid sales?
1948. If Rayley makes $50, 000 a year in
salary working at Best Buy, then she is
ACTUALLY costing Best Buy how much in
total cost of employee?
A. $50, 000
B. $162, 500-$200, 000
C. $82, 000-90, 000
A. introduction
D. $62, 500-$70, 000
B. maturity
1949. Firms work to achieve the lowest pro-
C. decline
duction and distribution costs. It can
D. growth underprice competitors and win market
share.
1945. Brandi is reviewing marketing informa-
tion about the possible demand for a A. Differentiation
new product. In this instance, Brandi’s B. Overall cost leadership
marketing-information management sys- C. Focus
tem is most likely to be helping her to
D. Logistics
A. evaluate current promotional strate-
gies 1950. Identify the characteristics of publicity.
B. reduce the risk of product failure A. Credible Message
C. determine the competition’s market B. No media costs
share C. Business cannot control publication
D. develop a sales forecast for the com- type
pany D. Business cannot control message
1946. Strategic marketing planning estab- E. Business cannot control timing
lishes the 1951. Which type of promotion mix is used in
A. Resource base provided by the firm’s this ad?
strategy
B. Economic impact of additional sales
C. Tactical plans that must be imple-
mented by the entire organization
D. Basis for any marketing strategy View
answer

A. Advertising
B. Sales Promotion

C. Public Relations
D. Personal Selling
1952. A company would like to study the im-

pact of advertising expenditure on sales
volume and sales revenue. This is an ex-
A. Brand
ample of research.
B. Packaging
A. prescriptive
C. Design features
B. causal D. Warranty
C. secondary
1957. Select the technique and example used
D. exploratory in pricing products. Technique:Pricing prod-
ucts in a given category at a particular
E. qualitative price. Pricing Example:Pricing all pants at
$25, $45, and $65.
1953. We are going to fly from USA to
Cairo. A. Promotional Pricing
B. Everyday Low Price (EDLP)
A. a
C. Pricing Lining
B. an
D. Bundle Pricing
C. the
1958. What is the most common form of ad-
D. no article vertisement?
A. Print
1954. Teenagers from different countries defi-
nitely have different tastes B. Radio
C. Television
A. True
D. Hoarding
B. False
1959. What is meant by marketing mix?
1955. 6 which of the following is psycho- A. Combined markets
graphic variable B. Market mix
A. Personality C. Marketing mix
B. Selling D. Marketing mix
C. Both E. Business Marketing
D. None 1960. Which of the following is NOT perceived

as one of the main advantages of a big box
1956. Which feature does NOT belong to the retailer?
GENERIC PRODUCT level? A. Low prices

B. Personalized Customer Service 1965. A company is targeting Class A, B, and

C. Convenient downtown locations part of class C, Then this company is
D. none of above A. Single segment

B. Multi-segment
1961. What type of segmentation occurs when
Bath & Body Works sells a new lotion that C. Mass Market
will leave skin feeling smooth and younger D. Niche
looking?
NARAYAN CHANGDER
1966. Unclear unique selling proposition be-
A. Demographics long to company’s
B. Psychographics
A. strenghts
C. Geographics
B. weaknesses
D. Product Benefit
C. opportunities
1962. What are the different types of adver- D. threats
tising media?
1967. “Tasty Ltd.” hosted a gala event and
A. billboards, flyers, brochures
involved all of them to raise funds for a
B. social media, email marketing, content few local NGO’s. The company also asked
marketing its fans and customers to send songs and
C. word-of-mouth, product placement, poetry conveying their impression about
celebrity endorsements “Tasty Ltd. Products. “Identify the tool
of promotion in given lines.
D. television, radio, print, outdoor, digital,
direct mail A. Advertisement
B. Promotion
1963. What is the fullname of the reporter in
Creating Brand Equity? C. Advertisement
A. Josh Cabural D. Public Relations
B. Joshua Cabural 1968. Include a headline, copy, illustrations,
C. joshua cabral and asignature.
D. joshua cabral A. print
B. radio
ment about B2B (business-to-business) C. internet
marketing: D. none of above
A. B2B marketing strategies work well
for consumer marketing, but consumer 1969. Which of the following is an example
strategies don’t work for B2B. of a marketing strategy that a business
might develop in order to achieve an objec-
B. Only specialty marketing firms under- tive it has outlined in its marketing plan:
take B2B marketing.
A. Obtaining $1 million in sales
C. B2B marketing is more difficult than
consumer marketing. B. Lowering prices by 5%
D. Marketers approach B2B marketing C. Increasing profits by 10%

differently than consumer marketing. D. Reducing operating costs

1970. When writing any kind of business let- D. Researching current marketing trends
ter, it should be simple, clear, and inter-
esting so that customers who received it 1975. A societal process by which individu-

would als and groups obtain what they need
A. need to read it many times and want through creating, offering, and
freely exchanging products and services of
B. easily understand it value with others.
C. find it entertaining
A. Marketing Management
D. ask what it really meant
B. Direct Marketing
1971. Some of the barriers in international
trade are below, except C. Marketing
A. Rates D. Service Marketing
B. Tax
1976. Wireless networks are now more com-
C. Quota mon due to
D. Potential market
A. information overload
1972. The Thirst Quenchers beverage company
B. increased distribution of the work-
is surveying prospective customers to de-
force
termine demand for its newest soft drink.
Thirst Quenchers is collecting data. C. government regulations requiring
A. primary them
B. secondary D. increased competition

C. irrelevant
1977. What is market?
D. economic
A. a group of customers who share com-
1973. People in emerging countries today mon wants and needs
are becoming increasingly health conscious
and are seeking healthy food choices. As B. a group of business people
a result, demand for health foods is rising C. a group of customers who are friends
steadily, creating an opportunity for mar-
keters to exploit this market. D. people who don’t know about a new
product
A. Demographic
B. Geographic 1978. Carrying out promotions by meeting cus-
C. Business tomers directly, such as meeting and meet-
ing directly with clients in a hotel lobby,
D. Need
is a promotion mix approach through ele-
1974. Which of the following is a function of a ments?
marketing generalist? A. Personal Selling
A. Develop brand strategies
B. Direct Selling
B. Develop sales presentations
C. Advertising
C. Track and report social media trends
and engagement D. Sales Promotion

1979. Apart from that, as an online seller you B. Idea

also have to be careful of fraudulent buy- C. Analysis
ers who need to be wary of, such as the
following; D. none of above
A. Buyer Friendly 1984. Which can be produced and marketed as

B. Request Detailed Information About a product?
the Seller A. Ideas
B. Information
NARAYAN CHANGDER
C. No problem attaching Item Video
D. Pay on COD C. Experiences
E. Complaints about problem goods D. Persons
1980. The “4P’s” of the marketing mix stand 1985. Who is the father of modern manage-
for the four instruments:Production, Price, ment?
Product and Promotion. A. peter drucker
A. Correct statement B. philip kotler
B. Wrong statement C. Abraham Maslow
1981. Serving as a volunteer in a specific in- D. lester wonderman
dustry or for a business-related organiza-
1986. You open a business selling art supplies
tion is one way that individuals might ob-
and lessons. In your first month, you had
tain
the following total sales:$4, 000 in paint,
A. work experience $2, 000 in brushes, $1, 500 in easels, and
B. monetary compensation $1, 750 in canvas. You ran a promotion
on painting lessons totaling $600 in dis-
C. technical training
counts. Your returns equaled $250. Calcu-
D. guidance counseling late total net sales.
1982. Promotional message about a product A. 8250
paid for by an identified sponsor B. 8400
C. 8300
D. 8350
Explanation:Gross Revenue:$4, 000 + $2,
000 + $1, 500 + $1, 750 = $9, 250Ex-
penses:$600 + $250 = $850$9, 250-
$850= $8, 400 net sales
A. product 1987. What is not included in the core discus-
B. market segmentation sion in marketing is
C. suggestive selling A. Brand
D. advertising B. Need, Want, Demand
1983. A plan of action which aim at achieving C. Customer Satisfaction
the desired goal is D. Marketing Myopia
A. Strategy E. Marketing Environment

1988. An added value in economic terms; an B. Price determination is based on the to-
attribute of goods or services that makes tal costs incurred for the production pro-
them capable of satisfying consumers’ cess plus a profit margin

wants and need is
C. Pricing is based on competitor price
A. possession utility analysis
B. utility D. Pricing is based on the manufacturer’s
C. form opinion
D. marketing
1994. Identify the purpose for a business to
1989. What is price skimming? use inventory control systems. For exam-
ple, by controlling how much products are
A. An initially high price charged to cus- in inventory will help businesses identify
tomer which will reduce over time theft in their company.
B. An initially low price charged to cus-
A. Manage the amount of products
tomer which will increase over time
C. A steady price charged to customer re- B. Theft
gardless of product age C. Errors
D. none of above D. none of above
1990. Which of the following is considered a
1995. The first level in the customer value hi-
“key player” in the marketing industry?
erarchy is
A. marketer
A. Core benefit
B. suppliers or vendors
B. Basic product
C. distributors or retailers
C. Expected product
D. all of the above
D. Augmented product
1991. Marketing is a fast-changing field.
A. TRUE 1996. Which of the following starts from Fac-
tory?
B. FALSE
1992. This type of Customer Perceived Value
refers to any service offered with a prod- B. Product concept
uct that makes the experience of using the C. Selling concept
product enhanced.
D. All of these
A. Product Benefit
B. Services Benefit 1997. The word Market has come from the
Latin word
C. Personnel Benefit
D. Image Benefit A. Marquetio
B. Marked
1993. Cost based pricing adalah
C. Nut
A. Determining prices based on customer
values or opinions D. Marketo

1998. What is the importance of having a doc- 2002. According to Peter Drucker marketing
umented strategy in Marketing Manage- is engaging customers and managing prof-
ment? itable customers relationships.
A. It helps to understand customers A. True
B. It helps to create valuable products B. False
and services
2003. It sees itself as integrating the value ex-
C. It increases the chances of success ploration, value creation and value deliv-
NARAYAN CHANGDER
compared to rivals who do not have a doc- ery activities with the purpose of building
umented strategy long-term, mutually satisfying relation-
D. All of the above ships and coprosperity among key stake-
holders.
1999. Which of the following guidelines should A. Marketing Strategies
you follow when completing a job applica-
B. Holistic Marketing
tion form:
C. Marketing Plan
A. Print the requested information in
black ink D. Market Survey
B. complete the parts labeled for em- 2004. Search Engine Optimization is consid-
ployer use only.” ered the part of search marketing that
C. Identify the minimum salary level that uses PAID tactics to gain visibility in
is acceptable SERPs. A paid SEM strategy includes both
the activities involved with setting up and
D. Leave information blank when it does optimizing ads as well as setting a budget
not apply to you that pays for the placement of ads.
2000. Marketers study the psychological sig- A. TRUE
nificance of pricing because the price B. FALSE
A. Leads to value and quality perceptions 2005. Amy is a nail tech and owns a nail salon.
to a customer She is calculating all of her expenses for
B. Helps suppliers know how much to the year compared to her revenue for the
charge a business for purchasing their year. Once all of her expenses have been
product paid, the money left over will be referred
C. Gives managers an opportunity to to as her
learn things about customers A. Variable income
D. Offers customers the ability to pur- B. Net income
chase a product C. Left over Income
2001. Which product policy measure is suit- D. Divisional Income
able to increase sales in the existing mar- 2006. The goods that are bought frequently
ket? with little planning or effort is known as:
A. Product innovation A. Convenience Goods
B. Product variety B. Shopping Goods
C. Product differentiation C. Speciality Goods
D. none of above D. Unsought Goods

2007. Promotional advertising is 2012. Qualitative research tends to ask these

A. when the goal is to increase sales type of questions
A. How or Why

B. tries to create a favorable image for a
company and foster goodwill in the mar- B. What or Why
ketplace C. Is
2008. Define Promotion D. Where
A. Any from of communication a business 2013. Service marketing in the same as

or organization uses to inform, persuade, A. Transaction marketing
or remind. B. Relationship marketing
B. The number of different product lines C. Internal Marketing
a manufactures or sells
D. outdoor marketing
C. The process of creating, growing, and
manufacturing 2014. IT IS A PROCESS OF MEASURING
THE PERFORMANCE OF A COMPANY’S
D. none of above PRODUCTS, SERVICES, OR PROCESSES
2009. Brand loyalty is: AGAINST THOSE OF ANOTHER BUSINESS
CONSIDERED TO BE THE BEST IN THE IN-
A. choosing different brands DUSTRY.
B. choosing the same brand again and A. VALUE CHAIN
again B. BENCHMARKING
C. choosing a competitors brand C. SWOT ANALYSIS
D. choosing your own brand D. STRATEGIC PLANNING
2010. What is one question that a company 2015. Why is marketing management consid-
needs to answer about a product that is ered crucial for businesses?
in the introductory stage of its life cycle? A. It solely focuses on product develop-
A. Should we regionalize the product? ment.
B. Does the product need to be modern- B. It helps organizations understand and
ized? meet customer needs profitably.
C. Should we take the product off the C. It primarily involves financial planning
market? and budgeting.
D. How can we make the public aware of D. It is only relevant for large corpora-
our product? tions.
2016. A series of media releases, conferences,
2011. The total number of products within all
social images, etc., that make up and main-
product lines of a company is referred to
tain the reputation of an organization and
as:
its brands.
A. Width of product mix
B. Length of product mix
C. Depth of product mix
D. Consistency of product mix

A. public relations A. Secondary groups

B. press release B. Primary Group
C. supporting charitable causes
C. Social Group
D. reviews from customers
D. Affiliated group
2017. For the marketing manager, social class
offers some insights into consumer behav- 2022. Select the elements that the print
ior and is potentially useful as a
NARAYAN CHANGDER
advertisement meets or does not
A. Market research information meet.Illustrations should communicate to
B. Market segmentation variable the reader what words are unable to do. A
signature, or logo, is important in a print
C. Source of understanding competition’s advertisement and should be obvious to
strategy the reader. The copy should be a call to
D. Source to predict future trends action and be in active voice
2018. Services cannot be stored for later A. The headline and illustration are close
sale or use which is a characteristic of together
services
B. The picture is of dancers, the headline
A. Perishability is about dancing and shows the product
B. Inseparability
C. There is no signature so it is not effec-
C. Intangibility tive
D. Variability
2019. Newsletters, catalogues, and invita-

tions to organisation-sponsored events
are most closely associated with themar-
keting mix activity of:
A. Distribution
B. Pricing
C. Product development
D. Promotion
2020. It is the most fundamental determinant

of a person’s want and behavior.
A. Groups D. none of above
B. Lifestyles
C. Culture 2023. Relationship marketing means?
D. none of above A. Selling to relatives
2021. People belong to , such as re- B. Selling by relatives

ligious, professional, and trade-union C. After sales service
groups, which are more formal and require
less continuous interaction. D. Cross-selling

2024. LOGO 2028. STP is the stages in targeted marketing

which is an abbreviation of
A. A unique design symbol that helps
A. Segmenting, targeting, promotion

identify the company visually.
B. A catchphrase that evokes some kind B. Selling, targeting promotion
of feeling about the company and the prod- C. Segmenting, trading, positioning
uct. D. Selling, trading, promotion
C. The actual text of the ad. E. Segmenting, targeting, positioning
D. Any drawing, photograph, illustration, 2029. Select the economic impact in influencing
chart, or other graphic that is designed the development of a business.
to affect the audience in some purposeful
way. A. If the demand for goods increases, the
company’s profits also increase.
2025. Out of the following which are NOT ser- B. If there is an economic recession, the
vices? purchasing power of consumers will in-
A. insurance crease.
C. The global economic situation greatly
B. Dry cleaning
affects the impact on business organiza-
C. Ironing tions.
D. Automobiles D. The bank’s basic loan interest rate in-
creases, the business organization’s loan
E. Clothing
financing liability also increases.
2026. What might affect a sales forecast? 2030. What is the purpose of outdoor adver-
A. A firm estimates the total market and tising?
then estimates their share of that market A. To promote products and services
to determine a sales forecast of a particu- B. Display purposes
lar product
C. To reward the audience
B. The distribution strategy, effective
D. To provide entertainment
sales force, increased promotion, and dif-
ferent prices. 2031. Market information means
C. Include a budget for sales/revenues, A. Knowledge of industries
identifying new marketing strategies, set- B. Knowledge of households
ting a sales quotas for sales staff, etc
C. Knowledge of peers
D. All of the above D. Knowledge of customer’s tastes
2027. The idea that a business should strive to 2032. Identify an advantage of a limited liabil-
satisfy customers’ needs and wants while ity corporation.
generating a profit for the business is A. There are two or more owners, the
A. marketing concepts partners share in the costs, decisions, and
responsibility.
B. services
C. target markets
although most decisions are made by the
D. marketing board of directors.

C. Run like a partnership and a corpora- 2037. Demographic Environment:

tion limited the responsibility of the part- A. Pace of Change
ners
B. Views of Themselves
ness decisions C. Governmental Protections
D. Population Growth
2033. A right that workers should expect to
have in the workplace: 2038. Which method is useful for forecasting
of a new product?
NARAYAN CHANGDER
A. Freedom from discrimination
B. Flexible work schedule A. Social test
C. Unlimited personal time B. Market test

C. Product test
D. Access to company information
D. License test
2034. Drew’s Cafe Inc. and Cuppa Corp., two
E. None of these
local coffee chains, combine resources to
enter the global market. They retain 2039. Have you tried tea Tim brought? No,
their individual ownership; however, they I never drink tea.
agree to share production facilities and
A. the
manpower, and they also decide to mar-
ket their products through combined pro- B. a
motional tools. The arrangement made by C. an
the two retail chains to combine resources
D. no article
and collaborate for a common objective
refers to a 2040. Main objective of Marketing is-
A. strategic alliance A. To increase sales
B. mass-customization strategy B. Profit earning
C. standardization venture C. To increase production
D. product-differentiation strategy D. To satisfy the customer need
2035. Part of the marketing plan which in- 2041. is the need directed towards a spe-
cludes:long and short term GOALS cific object/s.
A. Situation analysis A. Basic Need
B. Objectives B. Want
C. Tactics C. Demand
D. Action Plan D. Desire
2036. Sales Promotion converts future con- 2042. Social marketing is used as an instru-
sumer into consumer. ment to achieve the goals of
A. Permanent A. Marketer.
B. Temporary B. Seller.
C. Conservative C. Society.
D. Free D. None of these.

2043. A job to promote a product belonging B. Pricing is maintained as the company

to a company or agency, where when the enjoys increasing demand with little com-
product is successfully sold, the person petition

promoting the product gets an additional C. Product features may be enhanced to
commission agreed upon by the company. differentiate the product from that of com-
This is one of the Digital Marketing Strate- petitors.
gies, namely;
D. Distribution channels are added as de-
A. Affiliate Program mand increases and customers accept the
B. Google My Business product.
C. Content Marketing 2048. Types of branding could be:
D. Influencer A. Individual Brands
E. Marketing Automation B. Organization Brands
2044. One of the purposes of establishing a re- C. Personal Brands
lationship with a customer in the beginning D. Private-Label Brands
of the selling process is to
E. All of them
A. put the customer on guard
2049. Identify Discounts might be included in
B. make a single sale
a firm’s sales policy.
C. gain the customer’s confidence
A. The company may only exchange or re-
D. prevent customer’s objections turn an item with a receipt or within a
2045. Which of the following is a demographic
B. The company may replace a damaged
segmentation variable?
product within a specified time period
A. Psychographics
C. The company may accept cash, check,
B. Lifestyle credit cards, debit cards, monthly pay-
C. Age ments, and layaway
D. Usage rate D. The company may accept manufac-

2046. If the producer sells goods through its petitor coupons, it may also give bulk dis-
shops then it is called- counts, etc
A. Direct sales 2050. Segmentation in which market is di-
B. one way channel of distribution vided on the basis of region, size of area,
population density etc is
C. Goods sold through its own shop
A. Behavioral
D. none of these
B. Demographic
2047. which of the choices does NOT happen C. Geographic
in the growth stage
D. none of above
A. Product quality is maintained and addi-
tional features and support services may 2051. Represents the Ultimate goal to
be added. which the company is created.

A. Mission 2055. Occurs when a stimulus such as an ad-

vertisement comes within range of a per-
B. Objective
son’s sensory receptor nerves-vision.
C. Vision
A. Memory
D. none of above
B. Interpretation
2052. In an economic system, the decision to C. Exposure
sell products to middle class teenagers
D. none of above
NARAYAN CHANGDER
whose hobbies include sports answers
which economic choice? 2056. Which one is NOT a stage in the PLC?
A. What to produce?
B. For whom to produce?
C. How to produce?
D. When to produce?
2053. Selling price helps customers to allocate

their money because price determines
A. what customers need to purchase
B. the value of products to all purchasers
A. maturity
C. what customers can afford to pur-
chase B. decline
D. the quality of all goods and services C. growth
D. development
2054. Sell the new product at cost. Identify
the corrected marketing strategy which is 2057. What are the pillars of Marketing
belonged to.
A. Segmentation
B. Positioning
C. Differentiation
D. All of the above
2058. In order to decide which tasks are most

important and the order in which the tasks
are to be completed, planners can use the
A. GDP Factor
A. Product strategy B. ABC Principle
B. Price strategy C. RH Factor
C. Promotion strategy D. XYZ Principle
D. Place strategy tags5.5 Marketing man- 2059. Identify the F ather of Marketing Man-
agement agement

C. A closed-ended question
A. D. An open-ended question

E. A free-form question
2063. Guess the logo
B.
C.
A. Pogo
B. Nickelodeon
C. Fanta
D. D. amazing
2064. The overall financial risk depends upon
2060. They are the brains behind getting the the
word out about their organizations prod- A. Proportion of debt in the total capital
ucts or services.
B. Proportion of equity in the total capital
A. Human Resource
C. Both of the above
B. Financial Advisers
C. Marketers
D. Managers 2065. The marketing concept which aims to in-
crease profit from economies of scale
2061. IT REFERS TO POTENTIAL BUYERS, TYP- A. Marketing concept
ICALLY DEFINED BY THE NEEDS THE COM-
PANY AIMS TO FULFILL WITH ITS OFFER- B. Product concept
INGS. C. Societal marketing concept
A. COMPANY D. Production concept
B. TARGET CUSTOMERS 2066. One component of the marketing mix is
C. COLLABORATORS product, several strategies are developed
D. CONTEXT in products except
A. give a trademark
2062. Which type of interview question en-
courages an answer phrased in the respon- B. good packaging
dent’s own words? C. make other products at high prices
A. A scaled-response question D. make other products at lower prices
B. A Likert item E. creator

2067. When Mr. Schwarz’s order did not ar- 2071. A 30-40 customers are selected and are
rive at the expected time, he called Karl, invited to the store where they can buy
the salesperson with whom he had placed anything.
his order. Karl apologized for the delay A. Product testing
and told Mr. Schwarz that he would check
into the issue. After Karl talked with the B. Controlled testing
transportation company, he immediately C. Simulation testing
called Mr. Schwarz to let him know where
D. none of above
the order was and when to expect deliv-
NARAYAN CHANGDER
ery. Mr. Schwarz thanked Karl for getting 2072. The following are the elements of a Pro-
back with him so quickly. In this situation, motion Mix, EXCEPT?
Karl reinforced the company’s image by
A. Customer Social Responsibility
A. delegating work tasks
B. Public Relation
B. giving vague answers C. Advertising
C. providing efficient follow-up D. Personal Selling
D. complimenting the customer
2073. Which is confidential information that
would be unethical for an employee to pro-
vide to others without permission from the
keting.answer choices
business?
A. Customer
A. Dates of an upcoming special sale
B. Marketer B. Posting of available positions
C. Consumer C. Well-publicized expansion plans
D. Seller D. List of employees who will be pro-
moted
2069. Which of the following often makes it
necessary for workers to continue their ed- 2074. What focuses on integrating various de-
ucation and obtain training to pursue dif- partments within a company to accomplish
ferent careers: its strategic goals?
A. Advances in technology A. Mission
B. Increases in responsibility B. Vision

C. Quality policy
C. Changes in geography
D. Strategic planning
D. Limits to confidentiality
2075. what is this brand?
2070. Satisfying customer needs and wants
while meeting organizational objectives
A. Sales
B. Production
C. Market
D. Societal

A. stick 2080. Under the Total Costumer Cost, a type

B. jar of Customer Perceived Value that relates
to the mental effort and exertion that the

C. gucci customer undertakes to buy and use the
D. guccii product.
A. Mental Cost
2076. What stage will have decreases in pro-
duction? B. Time Cost
C. Energy Cost
D. Psychological Cost
2081. What makes distribution an important
function in marketing?
A. It helps inform customers
B. It helps customers make a decision
A. intro
about a purchase
B. growth
C. It gets the product to the consumer at
C. maturity the right time and place.
D. decline D. It helps the company make good mar-
keting decisions
a customer inquiry about a product that an 2082. 7 p’s of Marketing Mix
employee might need product knowledge A. Place, Price, Product, Position, Physi-
in order to handle: cal Evidence, People, Promotion
A. Is it designed to last? B. Product, Process, Physical Evidence,
B. Is financing available? People, Promotion, Person, Pride
C. Is delivery included? C. Physical Evidence, Place, Product,
People, Promotion, Process, Price
D. Is there a return policy?
D. Product, People, Process, Price,
2078. Life Insurance, Mutual funds, AND Car Portable, Physical Class, Promotion
Insurance are examples of
2083. Pragati has chalked out an action plan
A. Convenience Goods in order to increase her company’s market
B. Shopping Goods share in the international market by 20%
in the next one year. The action plan con-
C. Speciality Goods tains the details about how the production
D. Unsought Goods levels will be increased, promotional activ-
ities will be carried out and so on. Iden-
2079. ‘Maldives is safe to visit in Covid Pan- tify the type of marketing function being
demic’ What is marketed here? described in the given lines.
A. Service A. Marketing Research
B. Idea B. Marketing Planning
C. Place C. Product Designing and Development
D. Event D. Packaging and Labelling

2084. An example of a Threat of Substitute his preference shifted toward formal cloth-
from Starbucks is ing. Which of the following personal char-
A. Excellent acteristics is likely to have had the most
influence on Gary’s preferences during his
B. Instant coffee high school days?
C. Maxx Coffee A. Education
D. Coca Cola B. Age
NARAYAN CHANGDER
2085. Which of the following statements C. Income
about marketing is true? D. Gender
A. It is of little importance when products E. Physiological needs
are standardized.
B. It can help create jobs in the economy 2089. Although your coworker Edward has al-
by increasing demand for goods and ser- ways been a pessimistic person, his atti-
vices. tude has been very negative lately. He
obviously has an extreme dislike for the
C. It helps to build a loyal customer base new manager, and recently, his favorite
but has no impact on a firm’s intangible topics of conversation have been guns and
assets. knives. Knowing all this, what should you
D. It is seldom used by nonprofit organi- do?
zations.
A. Say nothing because Edward will prob-
2086. Which of the following is an example ably calm down soon
of helpful, printed information that busi- B. Share this information with your super-
nesses often give new employees during visor or the HR department
orientation:
C. Call the local sheriff of police chief to
A. Promotional brochure discuss Edward’s mood
B. Annual report D. During a staff meeting, accues Edward
C. Application form of plotting to kill the manager
D. Company handbook 2090. Marketing is a process which aims at

2087. True of False:Marketing strategies are
important to companies because it helps a A. Production
company to the how to sell the right prod- B. Profit making
uct at the right price, at the right place and
at the right time most effectively C. Satisfaction of customer needs
A. True D. Selling products
B. False 2091. Which do not belong to the group?
2088. ) When Gary was a high school stu- A. Product

dent, he enjoyed rock music and regularly B. Place
purchased hip clothing sported by his fa-
C. Promotion
vorite rock band. However, five years
later, when Gary became an accountant, D. Procurement

2092. Delta Motor works markets its cars 2096. Which of the following is typically NOT
based on the age, gender, and income of a result of recognizing the importance of
its customers. Which of the following ethnic groups by marketers?

types of market segmentation is evident A. Use of an undifferentiated one-size-
here? fits-all marketing strategy
A. geographic segmentation B. Different pricing strategies for differ-
B. benefit segmentation ent groups
C. occasion segmentation C. Variations in product offerings to suit

the wants of a particular group
D. demographic segmentation
D. Study of ethnic buying habits to isolate
2093. Which of the following firms is most market segments
likely to seek radical innovation? 2097. Samples, coupons, and premiums are ex-
A. a traditional publishing company amples of
B. a small scale FMCG company A. personal selling
C. a firm that procures and markets B. sales promotions

wheat C. events and experiences
D. a high-tech firm in telecommunications D. public relations
2094. SHOPPEE AND LAZADA SECURE PART- 2098. What is another way to describe finan-
NERSHIP WITH DIFFERENT COURIER COM- cial information that is true, complete, and
PANIES LIKE J&T AND NINJA VAN. THIS IS faithfully represented?
AN EXAMPLE OF WHAT FORM OF MAR- A. Timely
KETING ALLIANCES?
B. Understandable
A. PROMOTIONAL ALLIANCES C. Comparable
B. LOGISTICS ALLIANCES D. Reliable
C. PRODUCT/SERVICE ALLIANCES
2099. SWOT is
D. PRICING COLLABORATIONS
A. name of teacher dog
2095. Slogans: B. analysis of competitors
A. is a device that legally identifies own- C. analysis of strenghts, weaknesses, op-
ership of a registered brand or trade portunities and threats
name D. analysis of political factors
B. a. Brand awareness
2100. Modern marketing begins and ends with
C. represents a particular product of a the
company or organization A. Sales
D. are short, memorable catch phrases B. Products
used in advertising campaigns designed
to create product affiliations among con- C. Customers
sumers D. Price

2101. . The salesperson can check his/her un- 2106. The value that a brand contributes to a
derstanding of what the customer has said product in the marketplace is
by asking questions. A. brand awareness
A. interpretive B. brand loyalty
B. personal
C. brand image
C. open-ended
D. brand equity
D. numerous
NARAYAN CHANGDER
2107. Who is the Father of marketing?
2102. Scratch a card and win a refrigerator.
Identify the technique of sales promotion. A. E.J.Mc Carthy
A. Usable benefit B. Philip Kotler

B. Product combinations C. Robert Lautherborn
C. Instant Draws and assigned gift D. Stanton
D. Lucky Draw 2108. concept is followed by those com-
panies who believe that excellent quality
2103. Types of marketing based on target mar-
of goods or services can easily attract cus-
ket
tomers.
A. Business to business
B. Business to business, Business to con-
sumer, Consumer to consumer B. Production Concept
C. Business to business, Business to con- C. Product Concept
sumer, Consumer to consumer, Busines D. Selling Concept
to government
2109. Innovation means
D. Business to business, Business to con-
sumer, Busines to government A. Product Designing
E. Business to business, Business to con- B. New ideas
sumer C. Motivation
2104. Which of the following is NOT an im- D. Only (1) and (2)
pulse purchase product?
2110. Marketing decision makers in a firm
A. Chocolate must constantly monitor competitors’
B. Soda activities-their products, prices, distribu-
C. Candy tion, and promotional efforts-because
D. Printer A. The competitors may be violating the
law and can be reported to the authorities
2105. Which among the below marketing Ac-
B. The actions of competitors may
tivities helps in informing customers about
threaten the monopoly position of the firm
the organization and its products
in its industry
A. Promotion
C. The actions of competitors may create
B. Pricing an oligopoly within an industry
C. Production D. New product offerings by a competitor
D. Distribution with the resulting competitive variations

may require adjustments to one or more 2116. Give clear directions; Be consistent;
components of the firm’s marketing mix Treat employees fairly; Be firm when nec-
essary; Set a good example; Delegate re-

2111. The following are all management tasks sponsibility; Foster teamwork; Be ethical.
performed by marketing managers, ex-
A. Effective Management Techniques
cept.
B. Horizontal Organization
A. Planning
C. Rewards and encourage creativity
B. Leading/Directing
D. Human Resources
C. Organising
2117. Which key word best describes the
D. Closing
phrase “intangible products”
E. Controlling
A. Good
2112. BUSINESS MODELS ARE THE SAME TO B. Item
ALL KINDS OF BUSINESSES C. Service
A. TRUE D. Thing
B. FALSE
2118. Which promotional tool involves offer-
2113. Involves cultural trends and observing ing discounts or incentives to encourage
customer behaviors. immediate purchase?
A. sales promotion
A. introducing the product
B. personal selling
B. evaluating acceptance
C. public relations
C. testing the product
D. advertising
D. generating ideas
2119. Designing an effective marketing strat-
2114. Which of the following is a true state- egy is important
ment about the growth stage of the prod-
A. but not possible to achieve
uct life cycle:
B. to the success of the business
A. Costs go up.
C. as a promotion function
B. Competitors arrive on the scene.
D. as a one-time process
C. It’s the longest-lasting stage of the
product life cycle. 2120. The holds that the organization’s
task is to determine the needs, wants, and
D. Sales increase very slowly.
interests of target markets and to deliver
2115. Products that move back to the manu- the desired satisfactions more effectively
facturer for recycling or refurbishing are and efficiently than competitors in a way
moving through channels. that preserves or enhances the consumer’s
and the society’s well-being.
A. multi-flow
A. selling concept
B. reverse-flow
B. integrated marketing concept
C. industrial C. social responsibility marketing con-
D. disposal cept

D. production concept 2126. New Zealand promotes private own-

E. relationship marketing concept ership of businesses where competition
among business owners drives prices.
2121. The Basic role of marketer is to They are considered to be closer to which
A. Identify a need & fill it type of economic system?
B. Advertise only A. Command
C. Sell the product B. Market
NARAYAN CHANGDER
D. Earn more & more profits C. Traditionalist
2122. What method of Promotion is this? D. Mixed
2127. An objective or want that you plan to

fulfill
A. Goal
B. Strategy
C. Tactic
A. Advertising D. Plan of action
B. Personal Selling 2128. from the types of questions we can
C. Sales Promotion use in our survey
D. Public Relations A. open ended
2123. Technological skills B. qualitative
A. POSITIVE C. quantitate
B. NEGATIVE D. none of above
C. OPPORTUNITIES 2129. ‘Buy three get one free’ is an example
D. THREATS of
2124. Give an example of a sales promotion A. Quantity gift
technique. B. Discount
A. Public relations C. Rebate
B. Product placement D. Product combinations
C. Discount or special offer
2130. What is a product extension?
D. Loyalty program
2125. Any nonpersonal presentation of ideas,
goods, or services that is not paid for by
the company or individual that benefits
from or is harmed by it
A. Producers
B. Product
C. Publicity
D. Planning A. longer production time

B. products with extension features A. Aggressive

C. strategies to keep the product from de- B. Systematic

clining
C. Impulsive
D. products that keep going through the
different stages D. Social
2131. are human needs take as they are 2136. As a marketing professional, you are
shaped by culture and individual personal- trying to decide the best way to distribute
ity. and deliver your product or service. You
are thinking about which aspect of the mar-
A. Demands
keting mix?
B. Wants
A. Place
C. Value
B. Promotion
D. Satisfaction
C. Product
2132. A house (real estate property) is an ex-
D. Process
ample of
A. Convenience goods 2137. When a company mass-produces the
B. Unsought goods various modules of a product and then al-
lows customers to select which modules
C. Shopping goods will be combined together, it is known as
D. Specialty goods
2133. Raising the price of the hot new Christ- A. mass standardization
mas toys because of predicted increase de- B. product standardization
mand is an example of which marketing
C. product differentiation
function?
A. marketing information management D. mass customization
B. pricing 2138. “Taste the rainbow” is the tagline of

C. promotion
D. distribution
A.
2134. The family in a buyer’s life consisting of
parents and siblings is the
A. family of procreation
B. family of influence B.
C. family of efficiency
D. family of orientation
E. purchasing family
2135. This type of customer personality usu- C.

ally requires a significant amount of in-
formation and facts before making a pur-
chase.

D.
2139. Which of the following is the function of

marketing?
NARAYAN CHANGDER
A. Physical Distribution
B. Promotion
C. Transport
A. The headline and illustration are close
D. All of Above
together,
2140. Is the study of knowing how individual B. The headline is says dance which
customers, groups or organizations select, would get the attention of the target mar-
buy, use and dispose ideas, goods and ser- ket
vices to satisfy their needs and wants.
C. The copy is not in the active voice
A. Motivation
D. none of above
B. Perception
C. Memory 2144. Which of the following do not belongs to
the steps in creating Strategic Brand Man-
D. none of above agement?
2141. How do producers benefit from the ex- A. identifying and establishing brand po-
changes that result from marketing? sitioning
A. By gaining repeat business B. growing and sustaining brand value
deals with brand positioning
B. By controlling their costs
C. By obtaining unlimited resources C. creation of significant contribution
model to the branding theory and has
D. By increasing charitable contributions rolled out the concept of customer-based
brand equity
2142. Examples of Retail Co-Branding are
D. planning and implementing brand mar-
A. Walls Selection Oreo
keting
B. AMDK Club for Indomaret
2145. Type of management in which managers
C. Walls Magnum
supervise the employees who carry out
D. none of above the tasks assigned by top & middle man-
agement.
2143. Select the elements that the print ad-
vertisement meet.An effective headline A. controlling
should attract the attention of the reader, B. middle management
select an audience, offer a benefit to the
C. top management
reader and lead to the illustration and the
copy. D. supervisory-level management

2146. Who is/are a part of the target audi- B. Product

ence in our project? C. Price

A. Alumni of UWG. D. Person
B. Carrollon community.
2151. It is the shared experiences, stories, be-
C. Current HS students in Carroll and
liefs, and norms that characterize an orga-
neighboring counties.
nizations.
D. The students of Nursing School.
A. Traditions
2147. This decision determines the overall cost B. Culture
of capital and the financial risk of the en-
C. Corporate culture
terprise
D. none of above
A. Dividend decision
B. Capital budgeting decision 2152. Which of the following statements is
correct?W hicho f the f ollowingstatementsiscorrect?
C. Investment decision
A. Marketing is the term used to refer
D. Financing decision
only to the sales function within a firm
2148. What is the example of secondary data B. Marketing managers usually don’t get
in our project example? involved in production or distribution deci-
A. Interviews conducted with HS stu- sions
dents during the campus tour. C. Marketing is an activity that considers
B. The university branding ranking report only the needs of the organization, not the
published by University System of Geor- needs of society as a whole
gia. D. Marketing is the activity, set of insti-
C. Observations of the current students tutions, and processes for creating, com-
on campus. municating, delivering, and exchanging of-
ferings that have value for customers,
D. Focus group of business school stu-
clients, partners, and society at largeView
dents.
answerCorrect answer:(
2149. Rumors were flying at Bennett Corpora- Explanation:Marketing is the activity, set
tion that the company was planning staff of institutions, and processes for creat-
layoffs. Management didnot address the ing, communicating, delivering, and ex-
issue with employees, so the work en- changing offerings that have value for cus-
vironment became tense and distrustful. tomers, clients, partners, and society at
This is anexample of how grapevine com- large
munication can
2153. Financial accountability and social re-
A. prepare employees for changes. sponsibility marketing are elements of
B. generate fear in the workplace. A. relationship marketing
C. enhance the company’s image. B. performance marketing
D. influence the company’s policies. C. internal marketing
2150. What is not part of the marketing mix? D. social marketing
A. Place E. mass marketing

2154. dfdf 2159. includes all the actual and potential rival
A. d offerings and substitutes a buyer might
consider.
B. f
A. Competition
C. d
B. Marketing Environment
D. s
C. Earned Media
2155. When doing market research you should D. Marketing Channels
NARAYAN CHANGDER
do primary research 1st then secondary re-
search? 2160. The more educated you are, the bet-
ter informed you are and the better you
A. True
choose what you buy. What is this charac-
B. False teristic called?
2156. be cool limited has decided to mar- A. Good Decision Making
ket its products through the conventional B. Skills
network of manufacturer-wholesaler-
C. Behavior
retailer-consumer. identify the function
of marketing being described in the above D. Learning
lines
2161. Identify the factor based on the given
A. physical distribution explanation. As consumer perception in-
B. transportation creases, so will the price and vice versa
C. warehousing A. Cost & Expenses
D. standardisation and grading B. Supply & Demand
2157. Which employee is a good source for ob-
taining new product ideas because he or D. Competition
she is in contact with customers on an on- E. Government
going basis?
2162. The product poses a threat to the physi-
A. Graphic designer
cal well-being or health of the user or oth-
B. Tax auditor ers.
C. Sales representative A. Psychological Risk
D. Office manager B. Social Risk
2158. Planning, organising, directing and con- C. Physical Risk

trol of the activities which facilitate ex- D. Functional Market
change of goods and services between pro-
ducers and consumers or users of products 2163. The process consists of analyzing
and services refers to marketing opportunities, selecting target
markets, designing marketing strategies,
A. management developing marketing programs, and man-
B. financial management aging the marketing effort.
C. marketing management A. marketing planning
D. none of these B. strategic planning

C. market research 2169. Select the technique and example used

D. opportunity analysis in pricing products. Technique:Pricing sev-
eral complementary products together for

E. operational management one price. Example:Pricing a video game
2164. What does the Societal Marketing Con- console, accessories and 2 games all to-
cept emphasize? gether for $160.
A. Balancing company profits and cus- A. Odd-Even Pricing
tomer wants B. Prestige Pricing
B. Focusing on product innovation C. Multiple Unit Pricing
C. Reducing the overall demand for prod- D. Bundle Pricing
ucts
2170. In a business trip, you look for a hotel
D. Enhancing society’s well-being and hu- where you can rest nearby the train sta-
man welfare tion. Rest and location belong to
2165. A company’s percentage of the total
sales volume generated by all companies
that compete in a given market is called
A. target market
B. market share
C. promotion A. Core Benefit
D. marketing mix B. Generic product
C. Expected product
2166. Which promotional tool involves direct
communication between a salesperson and D. Augmented product
a potential customer? E. Potential product
A. sales promotion 2171. Theft, human error, technological errors,
B. personal selling and damages are all a cause of
C. public relations A. Surplus
D. advertising B. Shortage
2167. The famous VW commercial with its C. Shrinkage

famed the tag line “Drivers Wanted” is an D. Stock turnover
example of
2172. What are the major components of a
A. direct marketing. sales training program?
B. transformational appeal. A. Dealing with sales management of a
C. interactive marketing. firm
D. informational appeal. B. How to contact suppliers for product
information
2168. Tin cans are not biodegradable. C. Effective sales Techniques & Product
A. Threat information
B. Weakness D. Learning how to find prospects

2173. Joseph received an email message from A. GOVERNMENT MARKET

his supervisor and wants to send it to his B. INSTITUTIONAL MARKET
coworker, Jackie. What email function key
would Joseph use to send the message to C. FOREIGN MARKET
Jackie? D. CONSUMER MARKET
A. Reply
2179. Select the 3 ways a business can reduce
B. Forward inventory shrinkage.
NARAYAN CHANGDER
C. Edit A. Check inventory more often
D. New B. Prevent theft
2174. Marketing Management involves C. Taking physical inventory
A. planning marketing activities D. Don’t check figures
B. organising marketing activities 2180. In this stage of the product life cycle,
C. directing marketing activities sales of the product fall and companies cut
D. controlling marketing activities prices as well as advertising and promo-
tions of the product.
E. All of the above
A. Growth
2175. CUSTOMERS’ SATISFACTION ALSO DE- B. Introduction
PENDS ON PRODUCT AND SERVICE QUAL-
ITY C. Product Development
A. FALSE D. Maturity
B. TRUE E. Decline
2176. Which of the following is an important 2181. The main focus of selling concept is pro-
benefit of marketing plans? duction volume.
A. They develop exciting products A. True
B. They help recruit quality employees B. False
C. They ensure a yearly profit 2182. Which term doesn’t belong to this
D. They can help obtain funding group?
2177. ‘Ambi Pur’, ‘Duracell’, ‘Pantene’ etc. A. Population

are different brands of products manufac- B. Education
tured by:
C. Media views
A. Hindustan Unilever Ltd
D. Innovations
B. Tata
2183. The first stage in the marketing funnel
C. Procter and Gamble
A. Awarness
D. Godrej Consumer Products Ltd.
B. Aquisation
2178. SCHOOLS AND HOSPITALS ARE EXAM-
PLE OF WHAT KIND OF BUSINESS MAR- C. Activation
KET? D. Retention

2184. Marketing structures are typical for B. Sole Proprietorship

small and medium-sized enterprises: C. Corporation

A. temporary D. none of above
B. informal
2189. Symbol is used in which cases?
C. undefined
A. Labelling
D. none of above
B. Publicity
2185. An ad informing consumers of a com-
C. Packaging
pany’s efforts to stop pollution is an ex-
ample of promotion. D. None of these
A. promotional 2190. When “evaluating customer accep-
B. institutional tance” in the new product development
process, what do marketers usually
C. direct-mail
study?
D. retail
A. The competition
2186. Mom, where is the dog? I want to take B. Sales information
it to park.
C. How often customers buy the product
A. a
D. All of the above
B. the
C. an 2191. Today’s marketers need
D. no article A. Neither creativity nor critical thinking
skills
2187. When a country’s economy is said to B. Both creativity and critical thinking
be advanced, an increasingly large portion skills
of economic or business activity focuses
on C. Critical thinking skills but not creativity
A. goods D. Creativity but not critical thinking skills
View answer
B. service
C. program 2192. To use various software programs, a
computer must have a(n)
D. experience
A. search engine mechanism
E. overseas
B. internet connection
2188. A business owned and run by 2 or more
C. operating system
people is called
D. task toolbar
2193. Ration shop is a-

A. Wholesale Trade
B. Public Distribution
C. Direct sale
A. Partnership D. none of these

2194. Which of the following is a true state- was selling Britanica world ‘Encyclopedia’.
ment about marketing-research designs? Here Britanica is using which element of
A. Designs should not be combined. promotion mix?
B. Only descriptive and causal research A. Public Relation

should be combined. B. Sales Promotion
C. Only exploratory and descriptive re- C. Advertising
search should be combined.
D. Personal Selling
NARAYAN CHANGDER
D. It is acceptable to use a combination
of all three designs. 2199. Closing of geographic market
A. POSITIVE
2195. It is a job, an occupation that is under-
taken for a major period of a person’s life. B. NEGATIVE
A. Career C. OPPORTUNITIES
B. Title D. THREATS
C. Opportunity 2200. online transactions safer and more se-
D. Designation cure from face-to-face transactions.
2196. KING OF THE MARKET A. False
A. SELLER B. True
B. SERVANT 2201. Tax increases

C. BUYER A. POSITIVE
D. UNCLE B. NEGATIVE
2197. Suyash is very thirsty. He is in the C. OPPORTUNITIES
middle of the desert. Soon he finds a D. THREATS
cold drink’s shop. He goes and purchases
three bottles and drinks them to satisfy 2202. Identify the type of promotional media
his thirst. After drinking the cold drink based on the example below:T-shirts or
he realises that it has beem developed af- Car advertising the business
ter analyzing the needs and preferences A. Print Media
of the potential customers. On observ-
ing the outer side of the bottle he finds B. Broadcast Media
details like contents, flavour, size, price, C. Online Media
etc.Which feature of marketing is the un-
D. Specialty Media
derlined part suggesting?
A. Labelling 2203. modern method of marketing includes
B. Packaging A. publicity on net
C. Promotion B. advertise on net
D. salesman C. soliciting business through e-mail
2198. When Savita opens the door on hearing D. all of the above
the door bell, a person was standing who E. none of the above

2204. Marketing communications can con- turns his ingredients into a complete meal,
tribute to brand equity by establishing the he’s taking part in
brand in memory and a brand image.

A. mass production
A. creating
B. dispatching
B. building
C. the conversion process
C. communicating
D. resource transformation
D. introducing
2210. You have decided to use only open-end
2205. Equation for market share is questions on your survey. Which of the
A. Sales of product / total market sales x following questions would NOT be found
100 on your survey?
B. Sales of product / total sales x 100 A. Why is voting important to you?
C. Costs of product / total market sales x B. How many cars does your family own?
100 C. What is your best childhood memory?
D. Revenue-Expenses D. Where did you spend your last vaca-
tion?
2206. Acquisitions may fail to create value be-
cause of E. What are the most important qualities
in a friend?
A. low acquisition price
B. poor strategic fit 2211. In a financial market, the price to bor-
row money is called the?
C. loose integration
A. Deposit
D. complete due diligence
B. Interest Rate
2207. Is anything that can be offered to a mar-
C. Credit
ket to satisfy a want or need.
D. Cost
A. Goods
B. Services 2212. Stages of PLC ( Product life cycle)
C. Information A. Introduction
D. Product B. Growth
C. Maturity and Decline
2208. External environmental factors are
D. All the above
A. controllable
B. stable 2213. Finding the money to invest in the busi-
ness and helping customers to find ways
C. fixed
to purchase the product.
D. uncontrollable
A. Distribution
2209. Filipe is a chef at a restaurant. He al- B. Finance
ways starts with his resources, such as
raw vegetables and meats, and then turns C. Product/Service Management
them into a fully-cooked meal. When Filipe D. Selling

2214. Which is not a stage in the technology A. Repeat Customers

life cycle
B. Publicity
A. maturity
C. Sales Promotion
B. Decline
C. Research and development D. Ads
D. Growth 2219. the two main focuses of unit 8 is the
2215. Consumers who have similar prefer- technology life cycle and ethics
NARAYAN CHANGDER
ences, both quality and price, are charac- A. True
teristics of preferences
B. False
A. Market homogeneity
B. Hetero original 2220. What types of applications help com-
C. Homogen puter users manage their appointments
D. Grouping and work activities through email soft-
ware programs?
2216. What can be included in an e-mail signa-
A. Task, calendar, and contact functions
ture?
A. position, company, and references B. Calendar, addrss book, and view mech-
anisms
B. work history, company, and email ad-
dress C. Contact, workbook, and view settings
C. position, work history, and email ad- D. Address book, task, workbook fea-
dress tures
D. position, company, and email address
2221. . By counting the number of gifts
2217. An example of a business that focuses wrapped at the gift-wrapping booth in a
on developing entities in people or humans local mall, you are determining
is
A. Input
A. property
B. mini Market B. Output
C. seamstress C. Ratio
D. celebgram D. Technology
E. event organizer
2222. Survey research, though used to obtain
2218. Specific offer designed to increase sales many kinds of information in a variety of
situations, is best suited for gathering
information.
A. interpersonal
B. causal
C. exploratory
D. descriptive
E. creative

2223. Mark True or False next to each scenario 2228. A mark or design placed on a product to
below to indicate if it is employee theft or identify it is
not. An employee takes $20 from the cash

A. brand
register and returns it next week
B. brand position
A. True
C. brand loyalty
B. False
D. benefit
2224. Why is it often considered unethical to 2229. Market segment is process of dividing a
gossip? market into similar and identifiable needs.
A. May not be courteous A. True
B. Takes time away from work B. False
C. Information may be false
2230. Which is NOT an example of a strategy
D. Is critical of other people used in Marketing?
2225. In this stage of the product life cycle, ad- A. Placement

vertising is focused on attracting the mass B. Pricing
markets and marketers focus on building C. Producing
heavy distribution outlets to meet con-
D. Promoting
sumer demand.
A. Growth 2231. What is not included in the marketing
mix strategy?
B. Introduction
A. Product
B. Price
D. Maturity
C. Place
E. Decline
D. Promotion
2226. is the mode of promotion that hap- E. Plan
pens without the intention of the business
2232. Questions having two options for the
A. Advertising answers are called as
B. Sales promotion A. Dichotomous Questions
C. Personal selling B. Likert Questions
D. Publicity C. Open Ended
2227. Which of the following is true about the D. Not Any

functions of Marketing? 2233. A is someone who seeks a response-
A. Analysis of the needs and wants of the attention, a purchase, a vote, a donation-
customers from another party.
B. It helps in transportation of goods A. Marketer
C. It includes Warehousing, Packaging, B. Prospect
Labelling etc. C. Producer
D. All of the above D. Supplier

2234. Direct marketing means? A. True

A. Advertisement B. False
B. Banners
C. Face to face selling in pricing products. Technique:Pricing prod-
D. Selling by all Staff ucts lower than average in order to stimu-
late sales or just to get customers to come
E. None of these
in and purchase not just the lower priced
NARAYAN CHANGDER
2235. the analysis, planning, implementation, items, but other items as well. Exam-
and control of programs designed to bring ple:Pricing a gallon of milk for $1 when
about desired exchanges with target mar- normally it sells for $2.50
kets for the purpose of achieving organi- A. Promotional Pricing
zational objectives-Philip Kotler
B. Everyday Low Price (EDLP)
A. marketing management
C. Pricing Lining
B. marketing
D. Bundle Pricing
C. marketing plan
D. none of above 2240. 1-Provides a single access point where
buyers can locate and contact many differ-
2236. In which of the concept of the Marketing ent sellers in the Metamarket:
“ it has been said that Product manager fall
in love with their product”? A. Metamediary
A. Marketing Concept B. Metamarket.
B. Selling Concept C. Market
C. Production Concept D. Marketspace.
D. Product Concept
2241. Haiti’s economy is based mainly on agri-
2237. Light of Hope Corp., a mobile manufac- cultural products such as coffee. This is
turer, attains competitive advantage over considered which type of economic sys-
its rivals by providing unique features in tem?
the phones they manufacture, such as a A. Command
3000 mAh battery, facial recognition soft-
ware, and customized applications. Which B. Market
of the following is Leo trying to attain C. Traditional
through these additional product features?
D. Mixed
A. Service standardization
B. Mass customization 2242. Early to Rise hot air balloon company
targets people who are adventurous and
C. Product depreciation funloving. This is an example of.
D. Product differentiation A. Demographic segmentation
2238. True or False:When calculating the AC- B. Usage rate segmentation
TUAL total cost of an employee, a busi-
C. Benefit segmentation
ness can multiple the base salary of the
employee by 1.25-1.4. D. Psychographic segmentation

2243. Which of the following is the right time C. Snowboard

for a business to make promotional deci- D. Toothbrush
sions in relation to product, price, and dis-

tribution decisions: 2248. What are the marketing practices:
A. After product, price, and distribution A. Marketing Balance
B. Before product, price, and distribution B. Marketing Strategy
C. Along with product, price, and distribu- C. Marketing Accountability
tion
D. Marketing Research
D. Without considering product, price,
and distribution E. Marketing in the Organization
2244. When the demand of a product is in- 2249. 4 which of the following is influencing
elastic, the firm is in a position to fix factor for consumer behaviour
prices. A. Personal
A. Higher B. Social
B. Lower C. Culture
C. Similar D. All
D. Competitive prices
2250. It refer to the “extra’s such as free de-
2245. Which of the following options repre- livery, warranty, installation and the like.
sent the manufacturers’ sponsorship op- A. Core Benefit
tions?
B. Expected Product
A. Private brand
C. Augmented Product
B. Licensed brand
D. Potential Product
C. Co-brand
D. All of the above 2251. The demand for a product is when
price cut causes revenue to increase.
2246. Strategies and tactics used in business A. Income elastic
in a market consisting of many competi-
tors. There are many potential buy- B. Price elastic
ers, but many business people are also C. Cross elastic
strategic
A. Blue Ocean Strategy
B. Red Ocean Strategy 2252. In which of the concept of the Marketing
“Producer’s believe that customer would
C. Marketing Strategy prefer the product which is available at
D. Promotion Strategy lower price”?
2247. Which of the following is considered a
seasonal product? B. Selling Concept
A. Bottled water C. Production Concept
B. Shoes D. Product Concept

2253. Refer to a value premium that a a com- C. A trade character

pany generates from a product with a D. none of above
recognizable name when compared to a
generic equivalent. 2259. What is often the result of positive cus-
A. Brand Value tomer/client relations?
B. Brand Equity A. Additional stress
C. Brand Positioning B. More competition
NARAYAN CHANGDER
D. Brand Performance C. Repeat business
D. Increased training
2254. Which of the following is NOT a bases
of Segmentation? 2260. Which part of the four P’s pf marketing
A. Demographic mix effects the location and transportation
B. Psychographic of the product
C. Physiological A. Product
D. Behavioural B. Price
C. Place
2255. It act as a silent salesman as it promotes
the product and increases its sale. D. Promotion
A. Labelling 2261. Which is NOT a use for market re-
B. Branding search?
C. Trade Mark A. Identifying what services customers
want
D. Packaging
B. Deciding what merchandise to sell
2256. The division of a market into a number
of different groups of consumers or buyers C. Determining tax deductions
is the meaning of? D. Forecasting sales
A. Product Segmentation 2262. What is Customer-perceived value?
B. Market Segmentation
A. The actual product features and costs
C. Positioning Produk
B. Customer feedback on product perfor-
D. Market Positioning mance
2257. Something that can be acquired via ex- C. The customer’s assessment of the ben-
change to satisfy a need or a want: efits and costs of a marketing offer rela-
tive to a competitor’s offer
A. Product
D. The customer’s evaluation of the com-
B. Places
pany’s sales tactics
C. Services
D. Goods. 2263. Suppliers, distributors, competitors and
consumers are included in the marketing
2258. Mountain Dew is an example of environment
A. A logo A. Micro
B. A brand name B. Macro

C. Internal 2268. Who is the Father of Modern Market-

ing?
D. External

A. Philip Kotler
E. Direct
B. Peter F Drucker
2264. The carrier of information is called C. Abraham Maslow
A. Branding D. Raymond Kroc
B. Packaging 2269. If you go to post office, could you
C. Labelling bring me envelope?
D. Product A. a / an
B. -/ the
2265. Which is a set of tangible and intan-
gible attributes designed to satisfy con- C. the / an
sumer needs? D. none of above
A. Price 2270. Which of the following is NOT part of
B. Product the external marketing environment?
C. Promotion A. Political
B. Product
D. Place
C. Legal
2266. Identify the marketer here:Country ‘A’ D. Socio-cultural
asks Coutnry ‘B’ to hand over some nu-
clear material. This material is required 2271. placement in the media of newswor-
in the Country ‘A’ to meet its electricity thyitems about a company, product, or per-
requirements. Country B is rich in this re- son
source but normally doesn’t export the nu- A. publicity
clear material to any country. However,
on repeated urgings of the Country ‘A’ it B. public relations
agrees to do so. C. advertising
A. Country A who is a seller D. none of above
B. Country A who is a buyer 2272. All the different products a company
C. Country B who is a seller makes or sells
D. Country B is a buyer A. product depth

B. product width
2267. To enter the international market a com-
C. product line
pany must have
D. product mix
A. Knowledge of local history and culture
2273. Newsletters, catalogues, and invita-
B. Knowledge of current political and eco-
tions to organization-sponsored events
nomic issues
are most closely associated with the mar-
C. Potential market keting mix activity of
D. All answers are correct A. Pricing

B. Distribution 2278. When does marketing start?

C. Product development A. a) After the sale of the product
D. Promotion B. b) Before the manufacturing of the
product
2274. Direct marketing is also known as:
C. Only during advertising campaigns
A. Zero channel
D. d) Only during customer feedback ses-
B. One channel sions
NARAYAN CHANGDER
C. Two channel
2279. Faiz created the process of making in-
D. Three channel stant “mee rebus” in a package that con-
sumers can buy and just go home and mi-
2275. is the combined discounted customer crowave it to eat it. He wants to know
lifetime values of all the company’s current what type of customers should he target.
& potential customers. What category of research would you rec-
A. customer equity ommend Faiz to undertake?
B. customer satisfaction A. Causal
C. customer loyalty B. Descriptive
D. profitable customer C. Explorative
D. Casual
2276. . Which step in the new-product devel-
opment process involves seeking feedback 2280. is the process of building & main-
from consumers in order to know what taining profitable customer relationships
response they would give to a proposed by delivering superior customer value &
product? satisfaction.
A. Idea generation A. customer perceived value
B. Product screning B. customer satisfaction
C. Concept testing C. customer delight
D. Feasibility analysis D. customer relationship management
2277. What type of advertising is this? 2281. The initials SWOT mean:Strengths-
Weaknesses-Opportunities-Trends.
B. Wrong statement
2282. What type of corporation may be

owned by just a few people and does not
offer its shares for sale to the general pub-
lic?
A. Print adverising A. Private
B. Broadcast Advertising B. General
C. Celebrity Advertising C. Public
D. Covert Advertising D. Limited

2283. What is a service? feature of marketing being described in the

A. Tangible items that have monetary above lines.

value and satisfy your needs and wants A. Needs and wants
B. Intangible items that have monetary
value and satisfy your needs and wants B. Creating a market offering
2284. is money supplied by investors, C. Customer value

banks, or owners of a business. D. Exchange mechanism
A. Equity
B. Capital 2288. Scope of is limited but scope of
C. Income statement is wider.
D. Property A. marketing, selling
2285. Volkswagen Groups own several luxu- B. selling, marketing
rious automobile brands like Audi, Lam-
borghini and Bugatti which thrives on qual- C. Marketing, Publicity
ity and excellence. Mainly, they practice
D. Selling, Manufacturing
concept.
2289. In an economy, individuals, businesses

and the government have a variety of
choices on which to spend their money.
Once the choice is made, the alternative
choices given up are considered:
A. Opportunity costs
A. production
B. product B. Trade offs
C. sales C. Decision
D. marketing
D. Possibilities
E. societal marketing
2286. To determine demand for a new indus- 2290. This enables customers to try a product
trial product, you could use which method risk-free.
A. Contest
A. Expert opinions
B. Composite of sales force opinions B. Sampling
C. Market test method C. Premium

D. Post sales analysis D. Frequent buyer program
2287. Karam limited is offering a travel pack-
age for 15 destinations worldwide with 2291. The name, logo, tone, tagline, typeface,
a free insurance on the bookings for the and shape that create an appeal for a busi-
month of December, 2019. Identify the ness

B. Authentication
C. Security Testing
D. Signing
E. Authorization
2295. Technology advancements have pro-

vided marketers the ability to send cost-
effective, opt-in promotional messages to
NARAYAN CHANGDER
a customer’s address.
A. P.O. Box
B. street
C. email
D. secondary
A. sales 2296. In the survey used by an organization
B. loyalty program of mothers who swap toys, respondents
C. publicity were asked, “Would you be willing to pay
a small fee in order to take advantage of
D. brand identity this service? Circle YES or NO.” This is
2292. The meaning of positioning is a(n) question.
A. position and dominate the minds of A. open-ended
customers through the products we offer B. multiple-choice
B. positioning the product as a leader in C. scaled-response
offering the best value
D. double-barreled
C. positioning the product as the best
E. dichotomous
compared to its competitors
D. positioning the product as a leader in 2297. process refers to original products,
technology product improvements, product modifica-
tions, and new brands developed from the
2293. The following are the activities of Con- firm’s own research and development ca-
tent Marketing, EXCEPT? pabilities.
A. Content distribution A. New Product Development
B. Planning content
B. Acquisition
C. Advertising content
C. Market Share Development
D. Create content
D. Market Segmentation
2294. The most common threats that threaten
2298. guides the development of adver-
software or applications include input val-
tisements and personal sales presenta-
idation, authorization, session manage-
tions.
ment and encryption. Below are things
you can do to prevent it, except; A. DEBT
A. Encryption B. AIBA

C. AICA 2303. Loyalty segmentation forms part of:

D. AIDA A. Demographic segmentation

2299. Which product has the highest “consum- B. Behavioural segmentation
ability”?
C. Psychographic segmentation
A. A large-screen TV
D. Geographic segmentation
B. A loaf of bread
C. An iPad 2304. goods constitute the bulk of most
D. A freezer countries’ production and marketing ef-
forts.
2300. The concept which forces on quality of
product is called A. Impulse
A. Production concept B. Luxury

B. Product concept C. Durable
C. Selling concept D. Physical
D. Marketing concept E. Intangible
2301. The 4*** hotel belongs to NH chain.
“NH hotels” is 2305. What are you driving?
A. Core Benefit
B. Generic product
A. Nissan
C. Expected product
B. Mazda
D. Augmented product
C. GMC
E. Potential product
D. Volvo
2302. Brand positioning will affect the follow-
ing except: 2306. Select the internal business environ-
A. Human Resources Planning ment of an organization.
B. Changes in Human Resources A. business owner
C. Consistent marketing/brand strategy B. employee
decisions
C. supplier
D. Make things easier for advertising
agencies D. competitor

2307. B2C 2312. “Supply Creates its own demand” was

A. Business to Customer the motto of which stage
B. Business to Consumer A. Sale Oriented Stage
C. Bus to Car B. Marketing Oriented Stage

D. Brand to Community C. Product Oriented Stage
D. Production Oriented Stage
2308. All things used in producing goods or
NARAYAN CHANGDER
services; a source of aid or support that
2313. Presentation of a product. Helps with
may be drawn upon when needed.
distribution. Includes labeling.
A. organizing
A. Packaging
B. exit interview
B. Price
C. resources
C. Advertising
D. controlling
D. Research
2309. The process of classifying people who
form a given market into even smaller 2314. Information is that is valuable and
groups are meaningful to a specific user.
A. targeting A. raw data
B. market segmentation B. picture data
C. isolating C. primary data
D. target markets D. processed data
2310. The space the organization occupies 2315. Asking survey questions aimed captur-
within its industry or sector with respect ing needs, values, attitudes, behaviors
to the consumer’s brand awareness. and demographics.
A. Marketing ethics A. ADVERTISING TESTING
B. Market position
B. BRAND AWARENESS AND REACH
C. Brand awareness
C. MARKET SEGMENTATION
D. Promotional advertising
D. PRODUCT TESTING
2311. THIS RESEARCH FIRM GATHERS CON-
SUMER AND TRADE INFORMATION 2316. What is not included in the steps to de-
WHICH THEY SELL FOR A FEE. velop effective marketing communications
is
A. SPECIALTY-LINE MARKETING RE-
SEARCH FIRM A. Identify target audience and deter-
mine communication objectives
B. CUSTOM MARKETING RESEARCH
FIRM B. Select the message source
C. SYNDICATED-SERVICE RESEARCH C. Choose communication channels and
FIRM media
D. RESEARCH COMPANY D. Listen to just a few customer opinions

2317. is the process of building & main- D. Firm wants to take full control over pro-
taining profitable customer relationships duction and promotion in the target mar-
by delivering superior customer value & ket

satisfaction.
2322. The characteristics of services are
A. customer perceived value
A. Tangible
B. customer satisfaction
B. Reliable
C. customer delight
C. Inseparability
D. customer relationship management
D. Emphaty
2318. What might cease if producers decide
that their incomes are inadequate to con- 2323. One of the advantages of Digital mar-
tinue making goods and services? keting is accessible.
A. True
A. Consumption
B. False
B. Competition
C. Compensation 2324. Identify the type of market research
data based on the characteristics be-
D. Communication
low:Data that is collected by an outside
2319. “Market Research” is focused mostly agency to help understand more about the
on consumer perception of products, etc
A. market cultures, policies, retails and A. Company data

economic statues B. Competitor data
B. marketplace, consumer and business C. Government data
competitors
C. market and stock values
2325. Contains information about the product
D. market climate on its container, packaging, or the product
itself.
2320. Identify the methods in which a com-
pany may administer a sales training pro- A. Logo
gram. B. Slogan
A. job training C. Labelling
B. coaching/mentoring D. none of above
C. in class
2326. What does this picture refer?
D. online
2321. A firm should open a fully owned for-

eign subsidiary when
A. The host country encourages FDI
B. Firm is looking for short term profits
C. Firm has just started selling in the host
country

A. Billboard 2331. Dividing the whole market into seg-

B. prodcast ments by consumer characteristics and
then targeting different products to each
C. TV Ad segment
D. none of above A. Target
2327. There are 7 functions of marketing. B. Posetioning
Which function includes getting money that C. Segmentation
is necessary to set up or run a business?
NARAYAN CHANGDER
D. none of above
A. Promotion
2332. This is a collection of people who have
B. Financing
a need for a particular product, and who
C. Distribution have the ability, willingness, and author-
D. Product/Service Management ity to buy it.
A. Service
2328. Donna owns a chain of fast-food joints.
As the chain became more and more suc- B. Idea
cessful, she decided to contribute a share C. Market
of her profits each year to support cancer
D. Market Segmentation
research. This is an example of corpo-
rate community involvement 2333. The marketing plan is the key document
A. corporate community involvement which sets down precisely
B. environmental marketing A. who is to do what
C. cause-related marketing B. when
D. benefit marketing C. where
E. responsible marketing D. How

E. All of the above
2329. “Get out production, cut the price”-
Philosophy by Henry Ford is an example 2334. is a plan for determining which products
of a business will manufacture or stock.
A. Marketing Concept A. 4 p’s
B. Selling Concept B. product mix strategy
C. Production Concept C. promotional mix
D. Product Concept D. marketing
2330. Consists of all the organizations that ac- 2335. Which is included in the Marketing Ori-
quire goods and services used in the pro- entation concept
duction of other products or services that A. Demand exceed supply
are sold, rented, or supplied to others.
B. Buy a good at a reasonable price
A. Market C. Mass production
B. Business market D. Focus on the customer than business
C. Target Market E. Good Sales and communication strat-
D. Direct Market egy

2336. What are the four stages in the product C. Strengths, weaknesses
life cycle? D. Opportunities, threats

A. Introduction, Growth, Climax, Decline
2342. It is the shared experiences, stories, be-
B. Start, Growth, Decline, Retire liefs and norms that characterize an orga-
C. Introduction, Growth, Maturity, De- nization.
cline
A. Culture
D. Conceptualisation, Introduction, Matu-
B. Traditions
rity, Decline
C. Customs
2337. What is Internationalization Driver?
D. Corporate Culture
A. Different Language
2343. How does marketing management con-
B. New Culture
tribute to building strong customer rela-
C. Cost Advantages tionships?
D. Variety of Food A. By minimizing customer interactions
2338. Terms of effective segmentation B. By creating customer value and satis-
A. Can be seen faction
B. Can be measured C. By focusing solely on short-term prof-

its
C. Recognizable
D. By avoiding advertising efforts
D. Have Equality
2344. The word retail is derived from the
2339. Pricing is often used in a firm’s strat- Spanish word retaillier, meaning “to cut
egy. a piece of of” or to break bulk.
A. Profits A. TRUE
B. Advertising
B. FALSE
C. Value & image
2345. What is market segmentation?
2340. Expenses that DO NOT change from marketing activities
month to month for businesses. Examples
B. The process of gathering data and in-
can be rent for the retail space. These ex-
formation to gain insight into customer
penses are known as
A. Fixed
C. The process of dividing a market into
B. Changed distinct sub-groups of customers
C. Variable D. The process of positioning a brand in
D. Costly the minds of customers
2341. Which two factors of SWOT are INTER- 2346. Which of the following usually has a
NAL? grid layout?
A. Weaknesses, opportunities A. Grocery Store
B. Strengths, threats B. Clothing store

C. Department stores C. Marginal Pricing

D. Drugstore D. Discount Pricing
2347. The term “Marketing” refers to? 2353. Brad wants to find a job in the field of
A. Promotion of the product advertising. An easy way for Brad to find
out the names of all the advertising busi-
B. Focusing on sales and profit nesses in his area would be to
C. Strategizing and implementing the or- A. visit local businesses
NARAYAN CHANGDER
ganization process
B. read the yellow pages
D. Set of activities to deliver customer
value and satisfaction C. ask his friends
D. watch for advertising
2348. The following are activities carried out
at the Point of Sales, which activities are 2354. Marketing information management
not included connects , , and the to a firm
through information.
A. Give a t-shirt gift
A. Consumers
B. Organize barter activities
B. Customers
C. Distribute product brochures
C. Public
D. Hold a cashback program
D. Targeted demographic
2349. Which of the following is not a charac-
teristic of a good brand name? 2355. Who is the Father of Modern Market-
ing?
A. Versatility
A. Abraham Maslow
B. Uniqueness
B. Lester Wunderman
C. Complex
C. Peter Drucker
D. Suggestive of qualities
D. Philip Kotler
2350. A strong brand has smaller margins.
2356. Geoffrey B. Small
A. True
A. Production
B. False
B. Sales
2351. The concept which focuses on customer
C. Market
welfare is called
D. Societal
A. production concept
B. product concept 2357. Izwan manages a small ‘warung’ sell-
ing nasi lemak and mee siam every morn-
C. marketing concept
ing to factory workers going to Singapore.
D. societal concept Over the past month, he has seen lesser
and lesser workers buying from him, but
2352. Which of the following is also referred he does not know why. What category of
to as Markup Pricing market research should Izwan go into to
A. Cost Price find out why?
B. Cost Plus Pricing A. Explorative Research

B. Descriptive Research the broadest possible access to the com-

C. Causal Research pany’s products.

D. Casual Research 2362. Businesses can to extend their prod-
2358. A is an elaborated version of the uct life cycle.
idea expressed in consumer terms. A. add value to their existing products
A. test brand B. increase the price of their product
B. “alpha” product C. focus on their loyal customer
C. “beta” version
D. hire more staff
D. product concept
2363. Choosing what to make and sell is which
2359. Which elements are INTERNAL (inside
one of the 4P’s?
the business)?
A. Opportunities and threats A. Place
B. Strengths and weaknesses B. Product

C. Strengths and opportunities C. Price
D. Weaknesses and threats D. Promotion
2360. Ppp 2364. Identify the logo of the company
A. Ooo
B. Jo
2361. A social definition of marketing says
A. marketing is the process by which indi-

viduals and groups obtain what they need
and want through creating, offering, and
freely exchanging products and services
of value with others
B. marketing is the process of extracting
A. BMW
the maximum value from consumers to fa-
cilitate corporate growth. B. AUDI
C. marketing is the process of aggres- C. KIA
sive selling and promotion to encourage
the purchase of products that might oth- D. TOYOTA
erwise be unsought by the consumer. Explanation:Four interlocking rings sym-
bolised the merger of four automobile
D. effective marketing requires compa- manufacturers based in the German state
nies to remove intermediaries to achieve of Saxony:Audi, DKW, Horch and Wan-
a closer connection with direct consumers derer became Auto Union AG. Here are
E. a company should focus exclusively on brief details of the roots of today’s AUDI
achieving high production efficiency, low AG. The company Wanderer originated as
costs, and mass distribution to facilitate a bicycle repair shop

2365. Name the process of creating a unique 2370. Eliminating possibilities until one or two
name and image for a product in the minds ideas are selected for development.
of consumers? A. generating ideas
A. Product positioning B. screening ideas
B. Repositioning C. introducing the product
C. Branding D. evaluating customer acceptance
D. Labelling
2371. Whenever customers of Black Inc., a
NARAYAN CHANGDER
2366. Coffee pods for Dolce Gusto coffee ma- mobile manufacturer, have a complaint to
chine are relatively inexpensive, consider- make about a product not being up to the
ing the price of the machine. The pricing mark, the company makes it a point to
strategy used for the pods as auxiliary contact the customer or even go to their
products is: homes to understand the issue. The com-
A. Product bundle pany believes that this will help retain cus-
tomers and create better products. Which
B. Captive product pricing step of the consumption chain is this sce-
C. Creative pricing nario depicting?
D. All of the options A. The third step:how do consumers
make their final selections?
2367. Which among the following is not the cri-
teria to measure effectiveness of the seg- B. The fifth step:how is your prod-
mentation? uct/service delivered?
A. Relevant C. The sixth step:how is your prod-

uct/service paid for?
B. Identifiable
D. The ninth step:what if customers
C. Growing aren’t satisfied and need a return or ex-
D. Nonactionable change?
2368. What does a sales policy do for a com- 2372. Uses concepts and tools from anthropol-
pany? ogy and other social science.
A. Assists the sales people in making A. Observational Research
commission B. Behavioral Research
B. Directly increases sales C. Ethnographic Research
C. Ensures a positive shopping experi- D. Experimental research
ence for customers
D. Encourages suppliers to provide more 2373. Rank the receiving process components
products to the firm in order below:a. Goods are marked and
priced to be sent out into the store b.
2369. Which of the following are methods Boxes are recorded on a receiving record
used to segment a market? c. Merchandise is checked d. Truck arrives
A. Age, religion, school you go to, eating at store e. Any damages are reported f.
habits and views on education Order is placed
B. Age, gender, income, location and A. F, D, A, B, C, E

lifestyle. B. F, D, B, C, E, A

C. A, B, C, D, E, F
D. B, C, D, E, F, A

2374. A type of segmentation that tries to di-
vide markets into regions, countries, city
or town size, population density, and cli-
mate.
A. Psychographic segmentation
B. Demographic Segmentation A. Someone who works for a new busi-

ness
C. Geographic segmentation
B. Someone who starts a new business
D. none of above
C. Someone who takes over an existing
business
2375. Define what is meant by ‘target mar- D. Someone who does not want to work
ket’
2378. Specific offer designed to increase sales
A. Group of customers at which a product
or service is aimed, or targeted.
B. Splitting the market for a product into

different parts, or segments.
2376. Beauty Products Ltd. is a natural and

ethical beauty brand famous for offer-
ing organic beauty products for men and
women. The company uses plant based
materials for its products and is No. 1
beauty brand in the country. It not only A. repeat customers
signifies its customers but also believes B. publicity
in overall protection of the planet. Which
C. sales promotion
marketing management philosophy is fol-
lowed by Beauty Products Ltd. D. ads
A. Production concept 2379. What is marketing?

A. process of presenting a product to the
B. Product concept public
C. Marketing cocnept B. knowing customers who want or need
a product
D. Societal Marketing concept C. process of creating, promoting, and
presenting a product or service
2377. An entrepreneur is someone D. process of selling

2380. This is a relationship between busi- 2386. What type of segmentation occurs when
nesses in which both a strategic, mutually Publix runs a “Going Green” promotion
beneficial partnership takes place. to promote Earth Day and environmentally
safe products?
A. Affinity partnership
A. Demographics
B. Marketing
B. Psychographics
C. Co-branding
C. Geographics
D. Co-marketing
NARAYAN CHANGDER
D. Product Benefit
2381. To reach the mass customer in non per-
2387. What type of duties do customer-
sonnel manner, the following element of
service professionals often perform?
promotion mix is used.
A. Preparing ads
A. Advertisement
B. Paying invoices
B. Sales Promotion
C. Handling complaints
C. Personal selling
D. Receiving shipments
D. Publicity
2388. The level of packing used to present a
2382. Brick & click and Brick and mortar are gift to your friend on his birthday-
same concepts
A. Primary
A. True B. Secondary
B. False C. Transportation
2383. A growing number of companies have D. None
taken on multi-channel distribution sys-
2389. What is the relationship between data
tems.
and information?
A. Hybrid Marketing System
A. data and information are the same
B. Horizontal Marketing System thing
B. data are used to create information
2384. Customized Marketing is often called In-
dividual Marketing? C. information is used to create data
A. True D. data and information are not related
B. False 2390. Target Group means
2385. Why do businesses conduct market re- A. all purchasers

search? B. all sales persons
A. To help identify gaps in the market and C. targeted purchasers
business opportunities. D. Delivery persons
B. To provide people with jobs
2391. Any individual who purchases goods
C. So they can share their findings with and services from the market for his/her
competitors end-use is called a
D. It is a government requirement A. Customer

B. Purchaser 2396. Which of the following is a function

C. Consumer that is an important part of the human
resources management activities of busi-

D. All these ness:
2392. They are incentives used to encourage A. Promoting
short-term increase in sales or repeat pur- B. Pricing
chase
C. Selling
A. Advertising
D. Staffing
B. Publicity
2397. A detailed version of the new product
C. Sales Promotion
idea started in meaningful consumer form
D. Sponsorship is known as
2393. Which of the following is not a product A. Idea Generation
of basic? B. Product Concept
A. Demat account C. Concept testing
B. Bank building D. Strategy Development
C. Auto loan
2398. Which is the main feature of publicity?
D. Home loan
A. To increase sales
E. None of these
B. Non Profit Oriented
2394. A customers interest in playing basket- C. Cost Minimize
ball can help a marketer determine his/her
D. Impersonal Selling effort
A. Psychographic criteria 2399. A tube of a shaving cream usually comes

in a cardboard box. This is an example of
B. Geographic criteria
C. Demographic criteria A. Primary packaging
D. Behavioral criteria B. Secondary packaging
2395. Select the technique and example used C. Transportation packaging
in pricing products. Technique:Charging a D. None of these
low price everyday without ever planning
on discounting it in the future to provide 2400. Pieces of information collected directly
consistent sales of that item over a period by an individual or organization.
of time. Example:Charging the same price A. dating
for eggs on a consistent basis. The eggs
never go on sale nor are they ever dis- B. Focus
counted. C. Primary Data
A. Promotional Pricing D. Social Trend
B. Everyday Low Price (EDLP) 2401. when a new brand is launched in the ex-
C. Pricing Lining isting product line it is
D. Bundle Pricing A. line extension

B. brand extension 2406. The channel of distribution for a product,

C. newbrand or path that a product takes to get from
producer to consumer, should be ,
D. multibrands and in order for a company to move
their products effectively.
2402. is the central point in the marketing
point of view. A. Cost effective
A. Customer’s satisfaction B. Controlled for quality
NARAYAN CHANGDER
B. Customer’s welfare C. Unpredictable
C. Quality of the Product D. Fast
D. Quantity of the Product 2407. “The act of dividing the markets into
specific groups of consumers/buyers who
2403. What do geographics, behavioral, demo-
share common needs and who might re-
graphics and psychographics have in com-
quire separate products/and or marketing
mon?
mixes”. This is the definition of
A. they are examples of mass-marketing
approaches
B. they are methods that can be used to
segment a market
C. they are terms used frequently in
sales-oriented companies
D. they are unrelated to one another A. segmentation
2404. How does marketing management influ- B. targeting

ence a company’s competitive advantage? C. positioning
A. By ignoring market research and cus- D. demographic
tomer feedback
2408. Marketing is a process which aims at
B. By developing unique value proposi-
tions that set the company apart from com-
petitors
C. By solely focusing on reducing adver-
tising expenses
D. By ignoring customer needs and pref-
erences
A. production
2405. Which of the following statement is not
true for selling? B. profit-making
A. focuses on the need of the seller C. satisfaction of customer needs
B. aims at maximising selling D. selling products
C. involves fragmented approach to sell 2409. Marketing does not include the follow-
D. Selling is limited to exchange of goods ing
and services A. Marketing planning

B. packaging A. competitor
C. selling B. four Ps of marketing

D. labelling C. sales
2410. Based on the Product-Service category, D. brand identity
restaurants are included in the form of 2414. Suppliers are other business organiza-
A. Pure service tions and individuals who provide the or-
B. Pure tangible goods ganization with raw materials, parts, com-
ponents, supplies, or services required to
C. Hybrid produce and supply products to customers.
D. Tangible goods accompanied by ser- A. TRUE
vices
B. FALSE
E. Services accompanied by goods
2415. Represents the method of providing
2411. Identify the marketing management phi- client services.
losophy:Rajesh is a manager in a company.
His main area of focus is to generate rev- A. Promotion
enue for the company through repeated B. Place
sales. He decides to develop a product C. Process
which generate revenue in the long run.
D. People
For this he meets a team of R&D of his
company. After a long meeting they de- 2416. Under which marketing philosophy, the
cided to do a survey. Based on the survey firm shifted from quantity of production to
a product is made to fulfill needs of the quality of products?
customers. The product later produces a A. Production concept
lot of revenue through repeated sales.
B. Product concept
C. Selling concept
B. Product concept
C. Selling concept
2417. Instead of a product-centred “make
and sell” philosophy, is a customer-
2412. Bew distribution channels centered “sense and respond” philosophy
A. POSITIVE A. Marketing concept
B. NEGATIVE B. Sales concept
C. OPPORTUNITIES C. Product concept
D. THREATS D. Production concept
2413. Type of promotion, company representa- 2418. Who makes the decisions in a Mixed eco-
tive speaks directly with customer is: nomic system?
A. Government
B. Consumers
C. Based upon customs, beliefs, religion
and habits
D. none of above

2419. Things to pay attention to in marketing

are
A. Packaging
B. Sales Volume
C. Consumer satisfaction
D. Number of transactions
NARAYAN CHANGDER
E. Price
2420. Which of the following is not part of the

buyer decision proocess?
A. Brand
A. Information Search
B. Brand Mark
B. Evaluation of Alternatives
C. Product Line
C. Post Purchase Behavior
D. Trade Character
D. All of the other answers are part of the
buyer decision process. 2424. Identify the brand

in pricing products. Technique:Setting
higher than average prices to send a
message to customers that the product
has a status and is prestigious. Exam-
ple:Sneakers of a particular brand that
cost $180
A. Odd-Even Pricing A. Boyfriend
B. Parle
B. Prestige Pricing
C. Campco
C. Multiple Unit Pricing
D. Nestle
D. Bundle Pricing
2425. The ultimate outcome of relationship
2422. A simple marketing system includes marketing is a unique company asset
called the , consisting of the company
A. Only buyers and its supporting stakeholders.
B. Only sellers A. brand
C. Both buyers and sellers B. supply chain

C. marketing network
D. Only businessmen
D. value proposition
2423. This is a E. service channel

2426. A company is like to lose market if cus- A. production

tomer value analysis is greater than 1. B. product

A. True
C. sales
B. False
D. marketing
2427. In which business area does the differ- E. societal marketing
entiation strategy play a role?
A. In the marketing area 2431. A business wants to send a mailing to
all customers who have ordered at least
B. In the investment sector $2, 500 in merchandise in the past year.
C. In the Accounting Department To obtain the appropriate list of customers,
D. none of above the business should set the query by
A. credit rating and location
2428. If the answer shows five levels, 1.
Strongly disagree2. Disagree3. Neither B. last name and account number
agree nor disagree4. Agree5. Strongly C. product code and zip code
agreeWhat type of question is this?
D. sales dollars and dates
A. Likert Scale
2432. Why are Universal Product Codes
B. Multiple choice
(UPCs) often preprinted on products be-
C. Yes/ No question fore the manufacturer ships the products
D. none of above to the business?
2429. When is a pull strategy appropriate? A. to reduce the possibility of theft
A. when consumers are able to perceive B. To increase the product turnover rate
differences between brands C. to simplify the price-marking function
B. when brand choice is made in the store D. To improve the transportation system
C. when the product is an impulse item
2433. The money received by resource owners
D. when there is low brand loyalty and by producers for supplying goods and
services to consumers
2430. The Body Shop is a cruelty-free beauty
care company, and has since supported A. Sales
many environmental campaigns like ‘Save B. Benefits
Belum-Temenggor’ and ‘Against Animal
Testing’. The Body Shop practices con- C. Income
cept. D. Expenses
2434. Who makes the decisions in a Traditional

economic system?
A. Government
B. Consumers
C. Based upon customs, beliefs, religion
and habits
D. none of above

2435. Which statement is not correct? 2440. The consumer group that is the target
A. Prospect is an potential customer. of the business approach to purchasing the
product to be offered is the definition of
B. Goods is marketed in market
A. Positioning
C. Market includes all buyers and sellers.
B. Targeting
D. Idea is not marketed in market
C. Segmenting
2436. The key customer market consists of D. Production
NARAYAN CHANGDER
A. Government markets 2441. Oppo always competes to become the
B. Business Markets market leader of the Samsung brand,
C. Consumer Markets which is already known to the public and
is always developing its products. The
D. All of the above promotions carried out by the two brands
above are also very intensive, the price
2437. Product Differentiation:Product Fea- difference is very small. In determining
tures, Service Differentiation: the company’s position, Oppo positions it
A. Product form as
B. Style A. follower
C. Customization B. simplicity
D. Installation C. challenger
D. be creative
2438. Which of the following is a force that
does NOT affect the Microenvironment? E. market leader
A. The company 2442. Why is it important to identify your mar-
B. The Suppliers and Intermediaries ket, or potential customers?
C. Customers A. Companies will develop new products

to meet a need that has not yet been met
D. The economic environment or to compete with another company.)
2439. Who’s logo is this? B. It helps a company to the how to sell
the right product at the right price, at the
right place and at the right time most ef-
fectively
C. So that the business can focus the mar-
keting efforts in a cost effective and effi-
cient manner
D. none of above
2443. Packaging, Lebelling and Branding are

A. Lays
the important elements of which of the fol-
B. Fried lowing marketing mix?
C. Tostitos A. Place
D. Doritos B. Price

C. Product B. Selling Concept

D. Promotion C. Product Concept

2444. Market targeting is evaluating each D. Marketing Concept
market segment’s attractiveness and se- 2450. Identify the part of the advertisement
lecting one or more segments to enter. letter “C.”
A. True
B. False
2445. There are elements of promotion

mix.
A. Four
B. Six
C. Five
D. Two A. Headline
B. Copy
2446. represents the fast form of the pur-
chase cycle. C. Illustration
A. timing D. none of above
B. Loyalty loop 2451. Soap, cooking oil, toothpaste are exam-
C. Consideration phase ples of products
D. Influencer A. Shooping product
B. Specialty product
2447. Which is not an element of marketing
mix? C. Convenience product
A. product D. Unsought product
B. price 2452. Employees can demonstrate their
C. place customer-service mindset by using good
D. advertising A. business activities.
E. packaging B. promotional plans.
2448. Name the term which is a part of a C. telephone techniques.

BRAND which can be spoken D. marketing strategies.
A. Brand Name 2453. How are sales forecasts calculated?
B. Branding A. A firm estimates the total market and
C. trade Mark then estimates their share of that market
D. Brand Mark to determine a sales forecast of a particu-
lar product
2449. Which is not a concept in the evolution B. Includes distribution strategy, effec-
of marketing tive sales force, increased promotion, dif-
A. Darwin Concept ferent prices

C. Include a budget for sales/revenues, 2458. is the general sentiment it emits on

identifying new marketing strategies, set- its website, social media, channels, prod-
ting a sales quotas for sales staff, etc uct packaging, etc.
D. All of the above A. Brand value
2454. A series of media releases, conferences, B. Brand vibe
social images, etc., that make up and main- C. Brand voice
tain the reputation of an organization and
D. Brand Design
its brands.
NARAYAN CHANGDER
2459. The question you are answering right
now is an example of a(n):
A. multiple-choice question
B. open-ended question
C. dichotomous question
A. public relations D. scaled-response question
B. press release
E. action-based question
C. supporting charitable causes
2460. What is marketing?
D. reviews from customers
A. The attributes of goods or services
2455. Consumer buyer purchase decision are
made by brand reputation or recommenda- B. Both A and C
tion, but little product knowledge. C. The action of promoting and selling
A. True products or services.
B. False D. One that is heavily regulated by the
government.
2456. Family, reference groups, social roles,
and statuses are factors under 2461. Consumers often choose and use brands
that have a brand personality consis-
A. Cultural
tent with how they see themselves, also
B. Personal known as the self-concept.
C. Social A. actual
D. none of above B. others’
2457. Eric sends staff members an email stat- C. suggestive
ing that their department’s performance
D. prohibitive
during the third quarterexceeded the com-
pany’s goals, so each of them will receive 2462. What factors make up the marketing en-
a $200 bonus. What technique is Eric us- vironment?
ingto motivate staff members to continue
A. Economic conditions, legal changes,
the good work?
and cultural trends
A. Financial incentive
B. Company values, production efficiency,
B. Verbal encouragement and technological advancements
C. Acknowledgment plaque C. Sales promotions, customer feedback,
D. Public recognition and distribution channels

D. Government policies, employee satis- 2468. The most fundamental determinant of a

faction, and customer preferences person’s wants and behavior.

A. Culture
2463. A retailer decides to mark down all
swimsuits in August. B. Personality
A. Product Management C. Reference group
B. Selling D. none of above
C. Distribution 2469. The study of human populations in

terms of age, sex, race, occupation, den-
D. Pricing
sity, and other statistics is the meaning
2464. The client makes a decision “with his of?
heart” because A. Psychographics
A. he has money B. Geographical
B. he is emotional C. Ethnographic
C. this is the structure of the human brain D. Demographics
D. he is “blonde” 2470. Uio

A. Ji
2465. It calls for ESG
B. Jjjk
A. Slash concept
2471. What type of customer personality type
B. Societal Marketing concept
is handled best with a knowledgeable
C. New marketing concept sales staff that has extensive product
D. Old marketing concept knowledge?
A. Aggressive
2466. What role does marketing management
B. Systematic
play in strategic decision-making?
C. Impulsive
A. It is not relevant to strategic decision-
making. D. Social
B. It guides organizations in making deci- 2472. Web marketing involves:

sions related to target markets and posi- A. Selling web cameras
tioning.
B. Web Ads
C. It only focuses on day-to-day opera- C. Email chatting
tions.
D. Browsing the web
D. It primarily involves managing supply
E. Door to door canvassing
chain activities.
2473. Which is not one of the seven functions
2467. stages of PLC (product life cycle) of marketing?
A. Introduction A. Pricing
B. growth B. Buying
C. maturity and decline C. Promotion
D. all the above D. Selling

2474. Which of the following often makes it 2479. Salespeople sometimes have difficulty
necessary for workers to continue their ed- meeting the needs of customers who are
ucation and obtain training to pursue dif- A. agreeable.
ferent careers
B. silent.
A. Advancements in technology
C. decisive.
B. Increases in responsibility
D. patient.
C. Changes in geography
2480. The job of a marketer is not easy. A
NARAYAN CHANGDER
D. Limits to confidentiality marketer must pay attention to the exter-
2475. Marketing is a process aiming at ? nal macro environment. One of them is the
need to know the beliefs, way of life and
A. profit making pleasures of potential consumers as part
B. production of the factors
C. customer satisifaction A. Politics and law
D. selling B. Economy
C. Social and Cultural
2476. SAN MIGUEL CORPORATION ESTAB-
LISH B-MEG TO SUPPLY FEEDS TO THEIR D. Demographics
FARMS. THIS IS AN EXAMPLE OF WHAT 2481. Money left over after paying your bills
STRATEGY? and basic living necessities is called.
A. INTERNAL EXPANSION A. Disposable Income
B. MERGER B. Census
C. BACKWARD INTEGRATION C. Discretionary Income
D. FORWARD INTEGRATION D. Savings account
2477. When Lois, a small business owner, de- 2482. decisions dictate how much to
cides to become a sponsor in his local com- charge for goods and services in order to
munity’s annual Cancer Walk in order to MAKE A PROFIT.
create publicity for his company, he is mak- A. Pricing
ing decisions in relation to the market-
B. Promotion
ing function.
C. Selling
A. Promotion
D. Market Planning
Research 2483. It is any form of collective behavior that
C. Product/Service Management develops within a culture, a generation or
social group in which a group of people en-
D. Selling thusiastically follow an impulse for a finite
period.
2478. Social class, lifestyle type, and person-
ality type are variables under behavioral A. Mega trend
segmentation. B. Trend
A. True C. Fad
B. False D. none of above

2484. IMAGE D. always speak English, since it’s consid-

A. The actual text of the ad. ered the international language of busi-
ness.

B. Any drawing, photograph, illustration,
chart, or other graphic that is designed 2488. Which of the following stages of the
to affect the audience in some purposeful product life cycle is the most difficult one
way. for marketers:
C. A unique design symbol that helps A. Introduction
identify the company visually.
B. Growth
D. A short piece of text, usually in larger
type, designed to be the first words the C. Maturity
audience reads. D. Decline
2485. What is Customer Relationship Manage- 2489. Labels identifies, grades, describes and
ment (CRM) primarily concerned with? promote a product.
A. Attracting as many new customers as A. True
possible
B. False
B. Building and maintaining profitable
customer relationships 2490. The commercial functions involved in
C. Creating the most innovative products transferring goods from producer to con-
sumer is
D. Reducing the price of products
A. Market research
2486. In practice, marketing follows a logical
process and requires analysis first. The B. Production
following are not included in the marketing C. Marketing
planning process that need to be analyzed
D. none of above
first:
A. marketing opportunities 2491. Which stage has the least production
B. target market selection costs?
C. marketing strategy planning

D. marketing program development
E. development of marketing costs5
2487. When doing business with clients from

another culture, you should always be
sure to
A. use humor to ease tension and make
everyone more comfortable.
A. introduction
B. take the opportunity to tell the other
B. maturity
person how you do things in your culture.
C. decline
C. research the culture and history of the
people with whom you’re doing business. D. growth

2492. When buying a product of an unknown D. measurable

brand, the consumer makes a decision E. differentiable
based on what
2497. Which holds that consumers prefer prod-
A. He knows the product of consumption
ucts that are widely available and inexpen-
B. The brand is cheap sive?
C. The shop is next to his house A. Product concept
D. He likes the salesman B. Selling concept
NARAYAN CHANGDER
C. Production concept
2493. is a form of non-personal promotion
and is a one-way message. D. Marketing concept
A. Private sales 2498. This measure helps you find out where
B. Sales promotion your customers are going. What are the
reasons for loss of customers.
C. Public relations
A. Periodic Surveys
D. Advertising
B. Mystery Shoppers
2494. A garment showroom wants to promote C. Customer Loss Rate
its sale. It has introduced a scheme of D. Monitor Competitive Performance
50% +40 % off. It is an example of which
sales promotion technique? 2499. Which of the following is not a 4ps mar-
keting element
A. discount
A. Product
B. lucky draw
B. Price
C. quantity gift
C. Promotion
D. usable benefit
D. Process
2495. The activity, set of institutions, and pro-
2500. A newspaper article mentioned that TM
cesses for creating, communicating, deliv-
wireless, was changing its name. Suggest
ering, and exchanging offerings that have
the best promotion mix method the com-
value for customers, clients, partners, and
pany may use to inform the public about
society at large is
this change.
A. Marketing A. Sales promotion
B. Goods B. Advertising
C. Services Services C. Public relations
D. Pricing D. Personal selling
2496. In market segmentation, it is necessary 2501. The three levels of International market-
to pay attention to segmentation require- ing environment of a firm includes the fol-
ments which can be clearly differentiated. lowing factors
These conditions are called A. Global
A. actionable B. Domestic
B. accessible C. Organisational
C. substantial D. Financial

2502. full marketing campaign in small number 2507. The similar word of opportunities is
of representative cities is a characteristic A. Change
of

B. Chance
A. standard TM
C. Chace
B. CONTROLLED TM
D. Charge
C. SIMULATED TM
D. none of above 2508. Marketers may want to use research to
study the economy, a factor that is subject
2503. Marketing is to change. In this context, the economy
A. Art can be described as a(n)
B. Science A. variable
C. All of the above B. case study
D. None of the above C. experiment
2504. what is this brand? D. hypothesis
2509. under which of the following conditions

does a business need not maintain high
level of inventory
A. when higher level of customer ser-
vices need to be provided
B. when high degree of accurate sales
A. Instaglam forecast can be made
B. Instagram C. when the responsiveness of the distri-
C. I will settle down bution system is low
D. Instagram D. all of the above
2505. Setting goals for a project and determin- 2510. The term ‘market’ may be understood
ing how to reach them. in which of the following contexts?
A. organizing A. Geographical area covered
B. controlling B. Type of buyers
C. planning C. Quantity of goods transacted
D. remedial action D. All of the above
2506. True or False?Marketing involves en- 2511. Which of the following includes selling
couraging people to buy a product or ser- products with the help of machines, it is in-
vice. stalled in public or even in private places?
A. True A. Direct sales
B. False B. Direct marketing
Explanation:Creating Product as per the
need of consumer and finally persuade C. Automatic vending
them to buy D. Sales marketing

2512. Ppo C. Marketing Planning

A. Hj D. Marketing Information Management
B. Ji (MIM)
E. Pricing
2513. Cross-selling means
A. Selling with a cross face 2518. Lazada.com.my try to attract more cus-
B. Cross country marketing tomer by offering them free shipping on
their next purchase. What kind of pro-
NARAYAN CHANGDER
C. Selling other products to existing cus-
motional mix method would you suggest
tomers
Lazada to choose?
D. Selling to employees
A. Sales promotion
2514. happens when there are too many B. Personal selling
staff members in the store for the cus-
tomer traffic C. A public relations strategy
A. Overstaffing D. Horizontal diversification
B. Customer Service
2519. Which can be a barrier to effective com-
C. Employment laws munication
D. Understaffing A. Full colour advertising brochure
2515. For the security precaution listed below, B. Early morning meeting between two
select the option(s) that would help de- workers
Use S, R, and ET to indicate your choice C. Poorly worded letter
Lock display cases D. Memo sent down the chain of commu-
A. S (Shoplifting) nication
B. R (Robbery) 2520. Who among the following has pro-
C. ET (Employee Theft) pounded the classification of 4P’s of mar-
D. none of above keting?
A. James Culliton
2516. Some form of cheating or undersupply
relative to an implicit or explicit contract. B. N.H.Borden
A. Business Market Risk C. Robert Lauterborn
B. Social Risk D. E.J.McCarthy
C. Capital Market
2521. Consumer attitudes is an important
D. Opportunism
factor.
2517. The purpose of this marketing function A. economical
is to set an financial charge for a product
that will maximize profit B. social
A. Channel Management C. political
B. Product Service Management D. legal

2522. Marketing management is the art and 2526. When handing this type of customer, it
science of selecting target markets and ac- is important to have products displayed ef-
quiring, retaining, and growing customers fectively and have sales staff ready to tell

through creating, delivering, and commu- of the products benefits to customers.
nicating superior customer value. What is
A. Aggressive
meant by superior customer value is
A. The sacrifices are reduced by the ben- B. Systematic
efits C. Impulsive
B. benefits are reduced by sacrifice
D. Social
C. Gross benefits before deducting cus-
tomer sacrifices realized in payments 2527. What is a crucial prerequisite for com-
D. The net benefit of a product (after de- panies to be able to strive for cost leader-
ducting customer sacrifices), which is bet- ship?
ter than competitors
A. Because of the costs, the distribution
2523. Which category not fall under marketing system is handled through sales interme-
mix? diaries.
A. People B. The company must have access to cap-
B. Process ital because of the high investments.
C. Physical evidence C. The company needs a good reputation
D. Placement for quality and technological leadership.
2524. What is market research? D. none of above

A. It is about finding out about how to
2528. Also known as business-to-business
manage a firm’s marketing strategies
(B2B), this includes all businesses that buy
B. It is the process of collecting valuable products for use in their operations is an
information to help you find out if there is
a market for your proposed product or ser-
vice. A. consumer market
C. It is finding out about how govern- B. organizational market
ments can assist you in marketing your C. occupational market
goods overseas
D. It is about researching markets all D. target market
over the world
2529. Personally communicating with the cus-
2525. Under which concept the companies tomer in order to help them purchase a
push for the betterment of the quality of product.
their products in their efforts for market-
ing A. Promotion
A. Production concept B. Marketing Information Systems/Market

Research
B. Product concept
C. Marketing concept C. Selling
D. Selling concept D. Pricing

2530. Jason works for Sky Airlines. When B. “Is financing available?”
reserving airline tickets for customers by C. “Is delivery included?”
telephone, Jason needs to obtain the cus-
tomer’s desired arrival and departure loca- D. “Is there a return policy?”
tions, travel dates, and 2536. Labelling provides detailed information
A. passport and credit card information about the
B. identification number and email A. contents of the product
adress B. usage of the product
NARAYAN CHANGDER
C. contact and payment information C. durability of the product
D. telephone number and travel code D. All of the above
2531. Which is not the mode of labelling? 2537. The following is NOT a form of sales
A. Descriptive promotion
B. Formative A. Telemarketing
C. Utilitative B. Voucher
D. Periodic Index C. Coupon

D. Cashback
2532. Apple consistently responds to con-
sumer wants by modifying the iPhone with 2538. Customer is the of the market.
new features that help their daily lives. A. king
A. Selling B. Sympathiser
B. Product Management C. servant
C. Marketing Information Management D. seller
D. Promotion 2539. Stage of PLC ( Product Life Cycle)
2533. Marketspaces is an online market A. Introduction
A. True B. Growth
B. False C. Maturity & Decline
D. All the above
2534. Relates to the physical premises, area,
or space within which customers engage 2540. Which stage has lots of competitors?
with company representatives.
A. Product
B. Place
C. Physical Evidence
D. People

A. growth
a customer inquiry about a product that an
employee might need product knowledge B. maturity
in order to handle: C. introduction
A. “Is it designed to last?” D. decline

2541. “Bucket with holes” is B. Society

A. Buyer’s pocket C. National

B. Effectiveness of management D. Family
C. Management of new and existing
2546. What does a company want to achieve
clients
by using market field strategies?
D. Marketing management
A. The company wants to produce its
2542. serve to represent a given organi- products as cost-effectively as possible.
zation or company through a visual image B. With the market field strategies, the
that can be easily understood and recog- company wants to create a unique selling
nized. point for its products in order to achieve
A. slogan a monopoly position.
B. logo C. With the product matrix strategy, a
company pursues the goal of promoting
C. product
market growth for its own products.
D. brand
D. none of above
2543. Identify the correct sequence of the
consumer buying behavior;1-Evaluation of 2547. Syafie wishes to buy a new Perodua
the alternatives2-Problem Recognition 3- Axia. He decides to go the Perodua show-
Information Search4-Purchase behavior5- room in UDA to test drive a unit to know
Post Purchase behavior more about the car. This source of infor-
mation search is known as
A. 1-2-3-4-5
A. Personal
B. 2-1-3-4-5
B. Experiential
C. 2-3-1-4-5
C. Public
D. 3-1-2-4-5
D. Commercial
2544. To be able to market their products well,
a marketer creates selling points. What 2548. What is the objective of the marketing
are the selling point components? 1. Prod- dashboard?
uct Feature, 2. Product advantages, 3. A. to assess marketing effects
Product benefits, 4. Product Image.
B. to disseminate the insights gleaned
A. Statements 1, 2, 3 are correct from these two approaches within the or-
B. 1, 3 are correct ganization
C. 2, 4 are correct C. to estimate causal relationships and
measure how marketing activity affects
D. 4 is correct
outcome
E. 1, 2, 3, 4 are correct
D. none of above
2545. is the fundamental determinant of
a person’s wants and behaviors acquired 2549. 8 which of the following is an example
through socialization processes with fam- of channel in pharmacy
ily and other key institutions. A. a) Doctor and Patient
A. Culture B. b) Distributor and wholesaler

C. c) Manufacturer and consumer 2555. The following is not a definition of dis-

tribution, including:
D. All the above
A. Methods to get closer to customers
2550. Medium through which a marketer or
B. Marketing activities aimed at facilitat-
business communicates with an intended
ing the delivery of goods and services
audience.
from producers to consumers, so that
A. Advertising their use is necessary (type, type, variety
and variety, quantity, location
NARAYAN CHANGDER
B. Promotion
C. Company activities to determine prod-
C. Marketing
uct availability for target consumers
D. Channels of communication
D. Marketing activities to inform about a
product
2551. In service marketing, apart from tra-
ditional four elements of marketing mix, 2556. Demographics are statistics that de-
there are three more elements, namely, scribe a population in terms of
people, process and
A. personal characteristics
A. Physical evidence.
B. where they live
B. Publicity.
C. how often they shop
C. Packaging.
D. their behaviors
D. All of the above.
2557. Which one of the following is not part
2552. The act of buying of the same brand of the Marketing Mix
over and over again is known as A. Product
A. prospective buyer B. Price
B. advertising campaign C. Production
C. company image D. Place
D. buying habit 2558. Which of the following marketing
Explanation:Also known as Brand Loyalty strategies is more representative of B2C
marketing communication?
2553. environment consists of the larger
societal forces that affect the PESTEL A. Mass communication
A. New B. Rational Appeal
B. Micro C. Account based marketing.
C. Macro D. Niche Communication
D. Internal 2559. Which of the following statements is

true of spreadsheets:
2554. To maximise the profits in short period
A. “Row” and “column” are interchange-
of time, the price of products should :
able terms.
A. Lower
B. A cell is where a column and row inter-
B. High sect

C. A column is horizontal, while a row is A. Mass marketing

vertical B. Product-variety marketing

D. A row is where a column and cell inter- C. Macromarketing
sect
D. Target marketing
2560. A is a special saying made from a
few words that helps identify the company 2565. Marketing concept in which firm intro-
or brand. duce best product, based on quality and
features is
A. logo
A. Product concept
B. coupon
B. sales concept
C. banner
C. Market concept
D. slogan
D. none of above
2561. The function of marketing makes the
2566. Which concept of marketing emphasis
products available in different geographic
on availability and affordability of the
regions.
product-
A. Production.
A. selling
B. Selling.
B. production
C. Distribution.
C. product
D. Promotion.
D. marketing
2562. Which of the tools of public relations
2567. Which of the following items are consid-
describes the financial activities of the
ered perishable?
company-
A. Rice
A. Press Kit
B. Canned vegetables
B. Annual Reports
C. Eggs
C. Press Release
D. Paper Towels
D. News Letter
2568. Who is not a marketing guru
2563. The copy in a print advertisement is the
main selling message. What are factors A. Peter Drucker
that affect the copy in a print advertise- B. Philip Kotler
ment?
C. devotee prahlad
A. Product
D. Ck Prahlad
B. Target audience
2569. International marketing is the perfor-
C. Promotional objectives of business mance of business activities designed to
D. Media costs plan, price, promote, and direct the flow
of a company’s goods and services to con-
2564. The philosophy of is to identify mar- sumers or users in
ket segments, select one or more, and de-
velop products and marketing mixes tai- A. Certain regions
lored to each selected segment. B. A country

C. Country of origin C. discount

D. More than one country D. make high quality products
2570. markets include a wide variety of E. make a lot of products

profit and nonprofit organizations, such
2575. One of the responsibilities of a company
as hospitals, government agencies, and
marketing manager in an effort to build re-
schools, which provide goods and services
lationships with customers includes
for the benefit of society.
NARAYAN CHANGDER
A. Focus on efforts to create customer
A. Consumer
satisfaction
B. Business-to-business (Industrial)
B. Rejection of customer retention activi-
C. Reseller ties
D. Institutional C. Rejection of customer retention activi-
ties
2571. Wendy’s vs. McDonald’s
A. competition D. Creation of short-term profits for the
company
B. brand
C. target market 2576. Firms that help the company to promote,
sell, and distribute the products to the fi-
D. place nal customers or buyers.
2572. Comprehensive document or blueprint A. the competitors
that outlines the advertising and market- B. the Intermediaries
ing efforts for the coming year.
C. the publics
A. Marketing Plan
D. none of above
B. Market Research
C. Marketing Strategy 2577. The task of any business is to deliver
at a profit.
D. Product Testing
A. Customer needs
2573. Which concept of marketing emphasis
on availability and affordability of the B. Products
product? C. Customer value
A. Selling concept D. Quality
2578. Which of the following will result in
C. Product concept a decrease in a consumer’s purchasing
D. Marketing concept power?
A. A decrease in the consumer’s income
2574. to create a sales concept, the seller aims
to make a profit through consumer satis- B. An increase in the price of the good on
faction, this can be formed by the vertical axis
A. selling cheap prices C. An increase in the price of the good on
B. pay attention to the needs and wants the horizontal axis
of potential buyers D. all of the above

2579. What is not included in the core discus- B. TV commercials

sion in marketing is C. Product diversification

A. Brand
D. none of above
B. Need, Want, Demand
2585. What are advertising and promotion?
C. Customer Satisfaction
D. Marketing Myopia A. The process of managing a company’s
marketing activities
E. Marketing Environment
B. The process of gathering data and in-
2580. Mental state to respond in a consis- formation to gain insight into customer
tently favorable or unfavorable manner is needs and market trends
A. Perception C. The process of delivering messages to
B. Attitude customers in order to promote a product
or service
C. Belief
D. The process of setting the price of a
D. none of above product or service
2581. is the collection and interpretation
2586. The following are the Product Life Cycle
of information about forces, events, and
Stages, except
relationships that may affect the organi-
zation. A. Decline
A. Environmental scanning B. Growth
B. Stakeholder analysis C. Maturity
C. Market sampling D. Introduce
D. Opportunity analysis
2587. Choose the correct optionVacuum the
2582. In modified rebuy customer needs in carpets your mother comes home.
depth research and information must be A. after
gathered about the product or service.
B. before
A. True
C. ago
B. False
D. since
2583. Below are the objectives of the promo- E. for
tion except
A. interest 2588. in order to promote the sales of the com-
pany, mukund limited has decided to offer
B. educate
consumer durable products at 0% fianace.
C. remind identify the type of marketing factor being
D. convincing described above.
E. elaborate A. controllable factor
B. non controllable factor
2584. How can the strategic gap possibly be
closed? C. environmental factor
A. Improve purchasing conditions D. none of the above

2589. Your staff is very well trained. 2594. To generate innovative product ideas, a
A. Strengths business often performs which activity?
B. Weakness A. Evaluates traits
C. Opportunities B. Interprets laws
D. Threats C. Monitors trends
D. Measures feedback
2590. consists of evaluating each mar-
ket segment’s attractiveness and selecting 2595. A promotional strategy that uses a
NARAYAN CHANGDER
one or more segments to enter sales force (paid) to encourage sales is
A. Positioning called
B. Mass customization A. Marketing mix strategy
C. Market targeting B. Marketing channel strategy
D. Market segmentation C. Push strategy
D. Pull strategy
2591. What is an advantage of price skim-
ming? 2596. a salesman of the company dealing in
A. Gains market share pet foods is paid a fixed salary f rs 20,
000 per month and furthermore, rs 20 ex-
B. Covers costs and breaks even tra per unit sod beyond the target sales.
C. Allows an organisation to make the identify the type of cost being described
largest profit possible above
D. none of above A. fixed cost
2592. The way your own opinions or perspec- B. variable cost
tive influence the way you interpret the C. semi variable cost
data. D. none of the above
A. Opinion
2597. In planning marketing activities and in
B. Bias making marketing decisions, marketers
C. Cognition use a variety of data gathered by a(n)
D. Survey A. Marketing information management
system
2593. Reliance Dairy Products Ltd. has
started the business of making milk. The B. double-entry bookkeeping system
product is initially marketed in Chennai. C. file of employee records
They decided to put a hologram on the D. inventory control system
packet to ensure that product is not tam-
pered with.Which type of decision is taken 2598. What does marketing management in-
under one of the element of marketing volve?
mix? A. Only advertising
A. Branding B. Planning, production, and control of
B. Packaging marketing activities
C. Labelling C. Sales tactics only
D. Place D. Product development only

2599. A retail business must strike a compro- B. experimental

mise between two main factors when set- C. secondary
ting an item’s price. What are these two

main factors? D. survey
E. exploratory
A. Location and value
B. Reasonable margin and customers’ 2604. IT REFERS TO THE QUALIFIED AVAIL-
willingness to pay ABLE MARKET THAT THE COMPANY DE-
CIDES TO PURSUE.
C. Advertising budget and cost of ads
A. POTENTIAL MARKET
D. Quality and quantity
B. AVAILABLE MARKET
2600. Which stage has the highest sales C. TARGET MARKET
A. Growth D. PENETRATED MARKET
B. Introduction
2605. At the top of Maslow’s hierarchy of
C. Maturity needs are needs.
D. Decline A. Evening
2601. The drastic changes that occur in the sur- B. Social

rounding business environment are: C. Self Actualization
A. strategic windows D. Safety
B. paradigm shift E. physiological
C. and both 2606. With the onset of the thought of produc-
D. none of above ing a thing the process of starts
A. Marketing
2602. The marketing manager of this company
B. Buying
didn’t focus on the the quality or price, but
rather the techniques in selling their prod- C. Selling
ucts. This company uses D. Producing
A. Production Concept
2607. Market research is done to determine
B. Product Concept A. need and preferences of the con-
C. Sales Concept sumers
D. Marketing Concept B. needs and preferences of society
E. Societal Marketing Concept C. needs and preference of nations
D. None
2603. You want to observe how often con-
sumers listen to music throughout their 2608. Purchase of FMCG goods belong to
day and what different audio devices they category.
use. You are also interested in how con-
A. High Involvement
sumers store and access their own mu-
sic collections. You should conduct re- B. Low Involvement
search. C. Medium Involvement
A. causal D. No Involvement

2609. Marketing services agencies does NOT 2614. What are the steps needed to make
includes Marketing Management effective?
A. marketing consulting firms A. Analyzing consumer behavior, develop-
ing strategy, goals, and objectives, and
B. advertising agencies product development
C. marketing research firms B. Market and customer analysis, devel-
D. Market planning opment of strategy, goals, and objectives,
and product development
NARAYAN CHANGDER
2610. The systematic design, collection, analy- C. Setting the goals of a company, orga-
sis and reporting of data and all findings nizing the plans step by step, taking deci-
relevant to a particular marketing situa- sions for the company
tion facing a company, is referred to as
A. marketing intelligence system.
2615. What is the importance of having a good
B. analytical marketing system. public reputation in Marketing Manage-
C. internal reporting system. ment?
A. It helps to understand customers
D. business management system
B. It helps to create valuable products
E. marketing research and services
2611. Marketing mix is related to C. It signifies higher chances of expan-
sion and growth
A. product
B. price
2616. Getting consumers to recognize and re-
C. place member a brand is
D. promotion A. brand awareness
B. brand equity
2612. Choose the correct optionOur roof
should be repaired winter arrives. C. brand extension
A. after D. brand loyalty
B. before 2617. A company likely to gain market share

if customer value is greater than 1.
C. ago
A. True
D. since
B. False
E. for
2618. When creating an online store to sell
2613. A marketing-information management virtual games, Tyler made sure to add re-
system can help business to views from customers in order to appeal
to the customer personality type.
A. motivate employees
A. Aggressive
B. discover employee potential B. Systematic
C. practice good business ethics C. Impulsive
D. discover new markets D. Social

2619. Process of evaluating the feasibility of 2623. Consumer behavior is the study of how
a new product or service, through re- consumer , , , and the offers
search conducted directly with potential of the company.

consumers. A. select, buy, use, dispose
A. Market Trends B. watch, Test, Organise, send
B. Market Research C. make, use, buy, provide
C. Target Market D. throw, dispose, make, buy
D. Distribution Plan
2624. PEOPLE WHO AUTHORIZE THE PRO-
2620. Marketing is satisfying Consumer POSED ACTIONS OF DECIDERS OR BUY-
Profitably. Fill the blank with the right op- ERS
tion from below. A. USERS
A. Wants B. INFLUENCERS
B. Demands C. deciders
C. Needs D. APPROVERS
D. Wishes 2625. Political-Legal Environment:
2621. How is a market segmented by A. Increase in Business Legislation
‘lifestyle’? B. Anti-pollution Pressure
A. Products can be aimed specifically at C. Shortage of Raw Materials
males or females or both
D. Geographical Shift
B. People have different hobbies and in-
terests, which can be connected to in- 2626. The advertisement tools used.
come and location. A. Promotion
C. Consumers live in different parts of the B. Place
country and will have different tastes and C. Price
needs. Those living in the city might want
D. People
a smaller car
D. Age groups can be split into categories 2627. A person who buys the product or ser-
e.g. 0-10, 11-16 or 18+. Or even by young vice is a
and old A. target market
2622. Which stage of the product life cycle oc- B. competition
curs where the arrow is pointing? C. brand
D. customer
2628. The most common research instrument
used is the
A. mechanical device
A. introduction B. tachistoscope
B. decline C. questionnaire
C. maturity D. focus group
D. growth E. galvanometer

2629. Mail order selling belongs to which type 2633. Which of the stages in the Marketing
of level of channel of distribution? Funnel is not included?
A. 0 Level A. Awareness
B. 1 Level B. Interest
C. The good C. Proclamation
D. 3 Level
D. Evaluation
2630. Which stage requires lots of advertis-
NARAYAN CHANGDER
ing? 2634. MARKETING RESEARCH IS FOR LARGE
COMPANIES ONLY
A. TRUE
B. FALSE
2635. SWOT stands for

A. Social Awareness Talents
B. Social Weakness of Threats
C. Strengths, Weakness, Opportunities,
Threats
D. None of the abobe
A. introduction 2636. Primary data is

B. growth A. data previously collected for a purpose
other than the problem
C. maturity
D. decline B. data obtained through the use of sur-
veys, observations and focus groups
2631. What are the components of the market-
C. data collected by discovering con-
ing mix known as the 4Ps?
sumer information by using qualitative re-
A. Process, Product, Promotion, Price search
B. People, Product, Promotion, Price D. data that answers questions about
C. Product, Promotion, Physical Evidence quantity
D. Product, Price, Promotion, Place
2637. involves dividing a market into
E. Process, Product, Promotion, Place smaller segments of buyers with distinct
needs, characteristics, or behaviors that
2632. Choose components that belong to The
might require separate marketing strate-
5-C framework:company, collaborators,
gies or mixes.
competitors, (a) and customers.
A. cost A. Mass customization
B. a context B. Market targeting

C. case study C. Market segmentation
D. corporate culture D. Differentiation

2638. Look at the image and identify the type 2642. Product, Place, Price, and Promotion are
of marketing also called

A. Promotion Mix
C. 4 P’s
D. Marketing
A. Social Marketing 2643. At the heart of any marketing program

is the firm’s , its tangible offering to
B. CSR the market.
C. Social Media Marketing A. strategy
D. Print Marketing B. product
2639. Name the product that is easy to re- C. brand
member. Identify the corrected marketing D. value
strategy which is
E. people
2644. Which is a source a business often con-
sider when generating product ideas?
A. Design costs
B. Test results
C. Customer complaints
A. Product strategy
D. Promotional plans
B. Price strategy
C. Promotion strategy 2645. Which of the following is NOT an im-
pulse purchase?
D. Place strategy tags5.5 Marketing man-
agement A. chips
B. soda
2640. Magazines and pastries are examples
of products. C. candy bar
A. Convenience D. Computer printer
B. Shopping 2646. The Account Executive (AE) is responsi-
C. Specialty ble for starting to prepare a short com-
plete brief as a guide or important informa-
D. All the above tion for the creative team. In short, usu-
2641. An individual who buys products or ser- ally called “Blue Print” which will contain
vices for personal use and not for manufac- information, the explanation is one;
ture or resale A. Definition AE
A. Price B. Peran Advertising Company
B. Product C. Creative team goals
C. Advertising D. Stages of the Creative Work Process
D. Consumer E. Job Description Kreatif

2647. How the consumer gets the product 2652. Which of the following is an example of
A. Place specialty advertising:
B. Price A. Skywriting
C. Promotion B. A postcard announcing a special sale
D. Sales strategy C. Billboards

D. Key rings bearing a company’s name
2648. Which type of organization best suits
NARAYAN CHANGDER
a company who has downsized therefore 2653. Computerized databases make it possi-
eliminating some management poistions ble for marketing researchers to
while trying to increase efficiency?
A. obtain desired information immedi-
A. Effective Management Techniques ately
B. Human Resources B. limit their use of biographical
C. Vertical Organization databases
D. Horizontal Organization C. gain unrestricted access to statistical
data
2649. Is the short-term user of the meaning
for the immediate decision-making and the D. reduce the use of off-line data collec-
long-term retention of the meaning. tion methods
A. Attention 2654. which of the following is NOT a brand

B. Interpretation of HUL?
C. Memory A. Complan
D. none of above B. Boost
C. Horlicks
2650. The difference between traditional and
conventional marketing D. Lipton
A. Product-oriented marketing
2655. following are the key elements of pro-
B. a marketing strategy that has a variety motion mix.
of advertising channels
A. Advertisement and Sales Promotion
C. Marketing that uses the internet
B. Publicity and Public relation
D. Social media based marketing
C. Direct Marketing and Personal selling
E. Customer-oriented marketing
D. All of the above
2651. Which tool of promotion mix involves
direct face to face conversation with 2656. which is NOT a factor in the Consumer
prospective customer? Decision Process
A. Sales promotion A. Limited Liability
B. Personal selling B. Post Purchase
C. Advertisement C. Need Recognition
D. Publicity D. Purchase

2657. Specific actions that will be used to A. Kerala Tourism persuading people to
carry out strategies visit Kerala for health tourism.

A. Results B. Red Cross society persuading to do-
nate blood.
B. Goals
C. Political parties persuading to vote for
C. Strategies
a particular candidate.
D. Tactices
D. All of the above
2658. Long lines are an indication of what?
2663. Overall effort of firm to make sure that
A. Disgruntled employees its products are visible in retail stores in
B. Too many people writing checks appealing fashion is
C. Prices that are too low A. Selling
D. Understaffing B. Marketing
C. Merchandising
2659. which of the following function of mar-
D. none of above
keting helps in making product more at-
tractive and improving its performance? 2664. Marketing Plan Contents:
A. market planning A. Financial Projections
B. product designing and development B. Recommendation
C. branding C. Implementation Controls
D. promotion D. Marketing Strategy
2660. What is the aim of Loss Leader pricing E. Review of related literature
strategy?
2665. Which is an example of a manager being
A. To increase profit unethical when communicating with em-
B. To make customers aware of entire ployees?
product range A. Explaining that some information is
C. To attract new and existing customers confidential
and increase sales of other items B. Deliberately providing insufficient in-
D. none of above formation
C. Sending information in simple chart
2661. Payroll, hotel reservations, and sales form
orders are handled by a(n) type of in-
formation system. D. Deliberately limiting the distribution of
classified information
A. executive support system
2666. When Justy buys his own house, he
B. knowledge work system
would like to have a home theater system
C. decision support system and a jacuzzi. He plans to save enough
D. transaction processing system money in the next three years so that he
can fulfill his wish. He desire for the home
2662. Which of the following can be mar- theater and the jacuzzi is an example of
keted? a(n)

A. unstated need B. gather preliminary information that

B. latent demand will help define problems
C. demand C. uncover information at the outset in an

unstructured way
D. want
D. describe marketing problems or situa-
E. need tions
2667. When doing a survey, all questions must E. quantify observations that produce in-
NARAYAN CHANGDER
be sights unobtainable through other forms
A. Close-ended of research
B. Open-ended 2672. A reseacher conducted a focus group to
C. Mixed understand the motives behind consumer
rejection for a brand’s previous collection.
D. none of above
This researcher is collecting data
2668. Which of the following is not related A. functional
with marketing mix?
B. secondary
A. Product
C. historical
B. Price
D. primary
C. Place
2673. What are customer touch points?
D. Consumer
A. all aspects of the offering that directly
2669. Give an example of a marketing man- affect consumer preferences
agement activity.
B. all needs and wants of customers
A. Conducting market research to under-
stand customer preferences C. all direct or indirect interactions be-
tween the customer and the company
B. Managing internal administrative
tasks D. all interactions between customers
and competitors
C. Reducing product prices to increase
sales volume E. all factors that affect buying behavior
D. Ignoring customer feedback and com- 2674. .... questions allow respondents to an-
plaints swer in their own words and often reveal
more about how people think.
2670. The following are social media market-
ing activities, EXCEPT? A. Open-end
A. Update status di WA business B. Dichotomous
B. Upload content on IG and TikTok C. Likert scale
C. Upload promotional tweets on Twitter D. Multiple choice
D. Advertise on YouTube E. Semantic differential
2671. Causal research is used to 2675. The following is not a price

A. test hypotheses about cause-and- adjustment
effect relationships A. Demographic Pricing

B. Price Discrimination A. trading up concep

C. Discount Prices and Incentives for B. production concept

dealers C. brand
D. Promotional Pricing
D. price concept
2676. Under which category of consumer prod- E. promotion concept
uct will this product fall?
2680. Included in consumer products are
A. Convenience product dan unsought
products
B. Shopping products dan industrial prod-
ucts
C. Specialty products dan material prod-
ucts
D. All wrong
2681. What is marketing management?

A. Convenience
B. speciality
C. shopping
B. The changes in customer needs and
D. industrial preferences over time
2677. Cost leadership is a competitive strat- C. The process of creating marketing
egy developed by Michael E. Porter. What campaigns that are socially responsible
are the other two basic types of competi- and adhere to ethical standards
tive strategies called? D. The process of researching and analyz-
A. Niche occupation and differentiation ing the market in order to gain an under-
B. Niche occupation and competitive standing of customer needs and market
strategy trends
C. Differentiation and price/performance 2682. What does a group’s leader do?

strategy
A. Takes the meeting minutes
D. none of above
B. Puts the group on a certain course (del-
2678. Which of the following is part of Sales egate duties)
Promotion- C. Makes sure the group members agree
A. Incentives D. Follows up with everyone
B. trade shows
2683. Employees who arrive at work on time
C. events and direct their own work-related activi-
D. catalogs ties during the course of the day usually
possess positive skills.
2679. Of the various marketing concepts ac-
cording to Philip Kotler, one of them below A. personal-orientation
is B. self-conceptual

C. inner-qualitative 2689. Changing government regulations

D. self-management A. Opportunity
B. Threat
2684. The characteristics of Service Marketing
are below, except 2690. The process of achieving company goals
A. Intangibility by effective use of resources through plan-
ning, organizing, and controlling.
B. Inseparability
A. management
NARAYAN CHANGDER
C. Long lasting
B. vertical organization
D. Very diverse C. middle management
2685. The relationship between the business D. empowerment
and the regulating bodies known as?
2691. Why should a company always strive to
A. Media Relationship develop product innovations?
B. Customer Relationship A. in order to utilize production capacity
C. Government Relationship B. to replace products whose life cycle is
coming to an end
D. Investor Relationship
C. to expand the product range
2686. Different parts of a business consider as D. to offer customers something new
one single entity is known as? more often
A. Environmental marketing
2692. What is meant by CRM
B. Holistic marketing
A. Customer Relationship Management
C. Societal marketing
B. Corporate Relation Management
D. Industrial marketing C. Client Relationship Manager
2687. Which of the following Pricing Strate- D. Customer Reaction Management
gies describes when you take the cost of E. Customer Reflection Management
producing a good and add on a percentage
of profit to arrive at the selling price? 2693. Customers often use price to evaluate
the of a product or a firm’s
A. Cost-plus pricing
A. Profits
B. Low pricing
B. Advertising
C. Promotional Pricing
C. Value & image
D. High pricing
2688. is want for specific product backed 2694. Your friend buys you a gift card to Game
by ability to pay. Stop. Who is the CUSTOMER?
A. Want A. your friend
B. Need B. you
C. Customer C. the cashier
D. Demand D. your mom

2695. is the form of the product that con- 2700. Which of the following is an example of
sists of activities, benefits, or satisfaction a macro-environmental factor?
offered for sale that are essentially intan-

A. Competitive rivalry
gible and do not result in ownership of any-
thing. B. Consumer preferences
A. Product C. Economic conditions

D. Supplier relationships
B. Service
C. Goods 2701. first stage of the product life cycle
D. Ideas A. start
B. introduction
2696. Act of dividing market into distinct
C. beginning
groups of buyers is
D. growth
A. Market segmentation
B. Market configuration 2702. Information about the target market,
such as age, gender, income level, marital
C. Market research status, ethnic background, geographic resi-
D. none of above dence, attitudes, lifestyle, and behavior is
called a
2697. IT DEFINES THE VALUE THAT AN OFFER- A. target market
ING AIMS TO CREATE FOR THE RELEVANT
B. consumer markets
PARTICIPANTS IN THE MARKET.
C. marketing mix
A. VALUE EXCHANGE
D. customer profile
B. VALUE PROPOSITION
C. VALUE CREATION 2703. Identify the logo
D. VALUE OFFERING
2698. Marketing management does not in-

clude
A. Motivation
B. Organization
A. Just Dial
C. CONTROL
B. Indiamart
D. Financial budgeting
C. Yellow Pages
E. All inclusive
D. BOTW Directory
2699. Are considered as the strategic P’s 2704. IKEA has achieved global recognition by
A. Product, Place and Peope offering consumers leading-edge Scandina-
vian furniture at affordable prices. IKEA is
B. Product, Place and Promotion
delivering value to consumers who are
C. Product, Place and Price constrained.
D. Product, Place and Physical Evidence A. money

B. time C. maturity
C. brand D. decline
D. value
2709. What is the primary focus of market-
E. self-concept
ing?
2705. Expressed as a straightforward rela- A. Maximizing profits
tionship between perceived benefits and
perceived cost. The following statement B. Creating customers and satisfying
NARAYAN CHANGDER
is a definition of? their needs
A. Benefit C. Enhancing product features
B. Cost D. Minimizing production costs
C. Value
D. Demands core elements to public relations?
2706. What four activities are involved in dis- A. Retain and create goodwill
tribution?
B. It is planned activity
A. Physical distribution
C. First do good, then take credit for it
B. Purchasing
C. Inventory storage D. All of the above
D. Inventory control 2711. a process by which companies create

E. Demographics value for the customer and build strong
customer relationships to capture value in
2707. Describing why a product is better than return.-Philip Kotler
other products is what part of the situa-
tion analysis A. marketing management
A. competition B. marketing
B. target market C. marketing strategy
C. objectives D. none of above
D. action plan
2712. Natalie searched for 45-minutes to lo-
2708. What stage could encourage niche mar- cate an important file folder, which she
kets? found under a pile of papers in an un-
marked box that was stored under her
desk. What action did Natalie fail to take
that would have increased her efficiency
and saved the company money?
A. Using supplies wisely
B. Staying on task
A. intro C. Staying organized

B. growth D. Observing safety standards

2713. Identify an advantage of a partnership. 2717. What is the key to effective note tak-
A. There are two or more owners, the ing?

partners share in the costs, decisions, and A. Creative thinking
responsibility.
B. Capturing details
C. Active listening
although most decisions are made by the
board of directors. D. Using an outline
C. Run like a partnership and a corpora-
2718. A salesperson is most likely to find out
how effectively a product actually func-
ners
tions in normal, everyday use from a(n)
A. advertiser
ness decisions
B. competitor
2714. Companies make plans relating to pro-
C. designer
duction, packaging, labeling, branding,
promotion, and distribution. D. customer
A. Testing the product
2719. What is the MAIN purpose of using a
B. developing the product PLC?
C. evaluating customer acceptance
D. generating ideas
2715. The small business association esti-

mates that approximately of new
small businesses close during their first
year of operation.
A. 1/2 A. to help with staffing issues
B. 1/3 B. to improve customer service
C. 3/4 C. to help make better marketing deci-
sions over time
D. /
D. to lift salaries for directors
2716. What is marketing research?
2720. Which network marketing company
A. The process of designing advertise-
sells with the slogan-Better Ideas-Better
ments and promotional materials
Life
B. The process of selling products or ser-
vices to customers A. Amway
C. The process of managing customer re- B. Skybizz

lationships and loyalty C. HLL
D. The process of gathering, analyzing, D. Burma
and interpreting information about a mar-
ket, product, or service to make informed 2721. Look at the picture and identify the type
business decisions. of industrial goods.

C.
D.
A. Equipment
2725. SUCCESSFUL COMPANIES RECOGNIZE
B. Installations
AND RESPOND PROFITABLY TO UNMET
NARAYAN CHANGDER
C. Manufacturing materials NEEDS AND TRENDS.
D. Office supplies A. TRUE
2722. Department that handles recruitment, B. FALSE

hiring and firing, training and other em-
2726. Researchers usually start their investi-
ployee matters. They maintain policies,
gation by examining some of the rich vari-
plans, and procedures for the effective
ety of low-cost and readily available
management of employees
data, then collect data if the needed
A. supervisory-level management data don’t exist or are dated, inaccurate,
B. Human Resources incomplete or unreliable.
C. middle management A. primary; secondary

D. Vertical Organization B. secondary; primary
C. primary; econometric
2723. Given aside is
D. secondary; econometric
E. exploratory; econometric
2727. What is “Consumer Behaviour?”

A. The way consumers behave in a shop.
B. Making a repeat purchase.
C. The thoughts consumers have and the
A. Manufactured material
actions they take when purchasing prod-
B. Raw material ucts.
C. Manufactured part D. Customers being loyal to a business.
D. Office supply
2724. which is the product life cycle select the option(s) that would help de-
Use S, R, and ET to indicate your choice Use
A. of two-way mirrors
A. S (Shoplifting)
B. R (Robbery)
B. C. ET (Employee Theft)
D. none of above

2729. The process through which two or more 2734. Which is not the type of Segmentation
parties come together to obtain the de- A. Demographic
sired product or service from someone,

B. Telepathic
A. selling
B. advertisement C. Psychographic
C. exchange D. Behavioral
D. marketing 2735. Which of the following marketing
2730. Market segmentation is a subgroup of strategies best aim to directly enhance
people or organization that have one or brand image and reputation?
more characteristics in common that cause A. Differentiation and brand positioning
them to have the same products needs.
B. Re-branding and modernization
A. True
C. Customer support feedback
B. False
D. Product and service innovatio
2731. is a small group of people who pro-
vide opinions under the direction of a dis- 2736. The focus of the presumed marketing
cussion leader. strategy is
A. Experiments A. Head to head with competitor
B. Interviews B. Combining products with different
C. Surveys products/services
D. Focus group C. Focus on audience awareness
2732. Are trends that have an effect on a D. Viralizing content

global scale. E. Waiting for competitors’ response
A. Mega trend
2737. It is the central instrument for directing
B. Trend and coordinating the market effort and it
C. Fad operates at a strategic and tactical level.
D. none of above A. Marketing strategies
2733. Select an appropriate definition of B. Holistic marketing
‘Wants’ C. Marketing plan
D. none of above
2738. It refers to a society’s categorization of

its people into rankings of socioeconomic
tiers based on factors like wealth, income,
race, education, and power.
A. needs backed by buying power A. Heuristic

B. more consumer needs B. Social stratification
C. basic human requirements C. Culture
D. needs directed to the product D. none of above

2739. During market segmentation analysis, 2743. When purchasing a new fridge, which
the marketer identifies which segments feature belongs to the AUGMENTED
present the greatest opportunity. These PRODUCT?
segments are called
A. capital markets
B. target markets
C. tertiary markets
NARAYAN CHANGDER
D. demographic markets
E. developing markets
2740. Identify the part of the advertisement

letter “A.”
A. 5-year warranty
B. White or Steel style
C. BOSCH
D. Frost-free freezer
2744. ACCORDING TO McKINSEY, AMID THIS

COVID-19 CRISIS, CONSUMERS TEND TO
A. Headline
FOCUS MORE ON:
B. Copy
A. LUXURY ITEMS
C. Illustration
B. BASIC NEEDS
D. none of above
C. REAL ESTATE
2741. Occurs when the receptor nerves pass
the sensation on to brain for processing. D. PHYSICAL SHOPPING
A. Exposure 2745. ‘Colgate’ is a
B. Attention
A. Generic name of a product
C. Interpretation
B. Brand name of a product
D. none of above
C. Brand mark of a product
2742. PEST analysis is based on
D. none of above
A. political, economic, social, technologi-
cal factors 2746. Which tool of promotion mix is an im-
B. people, economic, social, technologi- personal paid form of communication?
cal factors A. Sales promotion
C. political, economic, Social Media, tech- B. Advertisement
nological factors
C. Publicity
D. people, environment, Social Media,
technological factors D. Personal selling

2747. Companies pursue as their ma- B. Sales orientation

jor price objective if they are plagued C. Brand Positioning
with overcapacity, intense competition, or

changing consumer wants. D. Marketing Myopia
A. maximum profit share 2751. Aini and Khalid decide to consult their
B. market skimming parents and relatives on the choice of con-
tractors to use in renovating their house.
C. survival
What stage of the consumer decision mak-
D. maximum market share ing process is this?
2748. What are the three ways in which prod- A. Post purchase decision
uct features can be offered for the purpose B. Evaluation of alternatives
of differentiation?
A. The product does a “better job” of
meeting a customer need on existing prod- D. Information search
uct features.
2752. Choose the correct order of the ladder
B. The product does “same job” for a cus- of customer loyalty.
tomer than other products.
A. Suspect, Prospect, Client, Customer,
C. The product does “more jobs” for a Advocate
customer than other products.
B. Prospect, Suspect, Client, Customer,
D. The product does a “unique job” that Advocate
nothing else does.
C. Suspect, Prospect, Advocate, Client,
E. The product does a “relative good” Customer
that nothing else does.
D. Suspect, Prospect, Customer, Client,
2749. In order to protect and develop the new Advocate
car industry, the Malaysian government
2753. Increasing the features and quality you
imposes high import tax rates on the en-
offer is a decision made by which market-
try of goods such as car components and
ing mix?
spare parts from foreign countries. What
is the environment that affects the above A. Product
situation? B. Price
A. Economic environment
C. Place
B. Legal Environment
D. Promotion
C. Political environment
2754. What marketing function involves de-
D. Cultural environment
signing and improving products to meet
2750. Many sellers make the mistake of pay- customer needs and preferences?
ing more attention to the specific products A. Promotion
they offer than to the benefits and expe-
B. Pricing
riences produced by these products. This
concept is known as C. Product development
A. Experience orientation D. Distribution

2755. According to Kotler, in marketing sci- A. Cash discounts

ence, marketers often divide ten types of B. Quantity discounts
entities to market. The following are not
included in the 10 types of entities: C. Trade discounts
A. goods D. Seasonal discounts
B. service 2760. Online Marketing is mostly useful for

marketing of?
C. program
NARAYAN CHANGDER
A. Saving Accounts
D. experience
B. Credit Cards
E. abroad
C. Home Loans
2756. Actions to protect devices, networks,
D. NRI Deposit
programs and data from cyber threats and
illegal access. These threats are usually E. None of these
carried out by irresponsible individuals for
2761. What are the 2 Marketing Functions
various purposes that are detrimental to
NOT experienced by the customer? They
the victim. The information is;
are done behind the scenes.
A. Cyber Crime Goals
A. Marketing Planning
B. Pengertian Cyber Security
B. Product Service Management
C. Privacy Protection Aspects C. Marketing Information Management
D. Definition of Jobdesc Security (MIM)
E. Manfaat Security Website D. Pricing
2757. Diffused preference exist when con- 2762. in which of these products will the mar-
sumers want very different things. keters needs to add ‘use by’ date
A. True A. a pack of tomatoes
B. False B. an egg mayo sandwich
C. a large bag of dog biscuits
2758. Which of the following is true of product
differentiation? D. non
A. It is a matter of customer thought and 2763. Manages successive levels of produc-
perception. tion and distribution through power and
B. It cannot occur when two companies size
use similar technologies. A. Contractual VMS
C. It does not typically require higher B. Administered VMS
costs.
2764. Ability of a product to satisfy a cus-
D. It is independent of intangible fea- tomer’s desires.:
tures such as brand image and value.
A. Utility.
2759. Select the explanation for merchandising- B. Market.
related discounts, Discounts given by man-
ufacturers or retailers given to a company C. Marketspace
in the same trade D. Exchange.

2765. which of the following should not be A. monitor trends

performed by the channelof distribution of B. implement procedures
goods?

C. delegate authority
A. sorting
D. investigate terms
B. assorting
2770. Why Nike shoes so EXPENSIVE? pick
C. quality improvement
the best answer.
D. risk taking
A. NIKE looks great for all casual activi-
2766. When using exploratory interviews to ties
identify occupational interests, you should B. Runners run smoothly when wearing
try to interview someone who this type of shoes
A. has an executive position in the com- C. Nike has cutting-edge technology you
pany won’t find anywhere else
B. used to have the kind of job you want D. Nike is famous that why there are ex-
C. holds the kind of job you want pensive
D. hires people for the kind of job you 2771. what is this brand?
want
2767. During the launch phase of a product,

companies can use the skimming strategy
to start with a high price that is reduced
over the course of the product life cycle.
B. Wrong statement
A. LG
2768. Samantha manages the marketing de-
partment for a large company and has just B. GL
hired a new employee to run the com- C. lg
pany’s cooperative advertising program. D. gl
The most appropriate way for Samantha
to advise staff members that a new em- 2772. What is not a good marketing research?
ployee will be joining their team is by A. Creativity report
A. writing a news article for the com- B. Scientific research
pany’s semi-annual newsletter.
C. Unvalue report
B. making an announcement during the
D. none of above
weekly departmental meeting.
C. posting a short message on her per- 2773. In order to get feedback about its new
sonal weblog product launch, Taggi Limited conducted an
online survey through a short question-
D. sending a personalized text message naire. Identify the marketing function be-
to each employee in the department ing mentioned in the given line.
2769. Businesses often obtain marketing in- A. Gathering and analysing market infor-
formation to mation

B. Marketing planning C. Customer resources

C. Product designing and development D. Segment structural attractiveness
D. Packaging and labelling E. Company objectives and resources
2774. The following is not a marketing mix, 2779. What strategy does a company use to
namely: enter into a joint venture if it wants to suc-
cessfully sell its products on the market?
A. Physical Evidence
A. In diversification
NARAYAN CHANGDER
B. Place
B. In product development
C. Promotion
C. In market development strategy
D. Technology
D. none of above
2775. When you see an advertisement for a
2780. Singles Dosa Introduced by A2B is the
store and decide to shop there, which ele-
Example of
ment of the marketing mix has succeeded?
A. presentation
B. product
C. place
D. promotion
2776. What requirements must be met for a

company to successfully sell the market
penetration strategy?
A. A new product is sold in a new market. A. Differentiation
B. An existing product is sold in an exist- B. Management
ing market. C. Communication
C. The market penetration strategy only D. Innovation
works if the company creates a unique
selling point for its own products. 2781. In the marketing system, who or what
has the final say in deciding which product
D. none of above
or service to buy?
2777. What is part of the range of tasks of A. Suppliers
strategic marketing?
B. Competitors
A. Selection of target markets C. Marketing intermediaries
B. Designing an advertising campaign D. Customers or end users
C. Coordination of the business portfolio
2782. Which of the following is NOT one of the
D. Identification of cooperation partners elements in a modern marketing system?
2778. There are 3 factors in evaluating the A. Competitors
market segment. B. Government
A. Segment friendliness C. Regulators
B. Segment size and growth D. Suppliers

2783. Type of products which cannot be sold 2788. in what stage is here little to no compe-
without technical knowledge- tition

A. Durable A. Growth
B. Industrial
B. Introudction
C. Convenience
C. Decline
D. none of above
D. Maturity
select the option(s) that would help de- 2789. Which one of the following areas best
ter shoplifting, robbery, or employee theft. fit into the philosophy of Societal Market-
Use S, R, and ET to indicate your choice Use ing?
mystery shoppers
A. S (Shoplifting) A. Profits
B. R (Robbery) B. All of the above

C. ET (Employee Theft) C. Human Welfare
D. none of above D. Wants
2785. is the total revenue of a business
less all expenses over a period of time. 2790. The most important goal of publicity is
to do which of the following for a com-
A. Margin
pany?
B. Cost
A. Increase image of firm
C. Markdown
D. None of the above B. Inform consumers about an upcoming
sale
2786. Marketing is defined as the process of
C. Criticize competitors
developing, promoting, pricing, and dis-
tributing goods and services to customers D. Defend the firm’s products
in order to satisfy customer needs and
wants. 2791. develop relationship.
A. True A. Publicity
B. False
B. Advertisement
2787. Why do companies focus on customer
C. Sales Promotion
satisfaction in CRM?
A. Satisfied customers tend to buy less D. Personal Selling
frequently.
2792. Advertisement and door to door selling
B. Customer satisfaction has no impact
is a part of
on customer loyalty.
C. It is more cost-effective to keep ex- A. Promotion
isting customers satisfied than to attract B. Pricing
new ones.
C. Production
D. Customer satisfaction depends on low
prices. D. None of these

2793. Conventional wisdom in global segmen- 2798. Consist of people, equipment, and pro-
tation believes in cedures to gather, sort, analyze, evalu-
ate, and distribute needed, timely, and ac-
A. Homogeneity among countries
curate information to marketing decision
B. Homogeneity within the country makers.
C. Macro level cultural differences A. Marketing Intelligence
D. Micro level cultural differences B. Marketing Strategies
NARAYAN CHANGDER
C. Marketing Information System
2794. Below are the main courses in the devel-
oping information, except D. Marketing Management
A. Internal Records 2799. Using the cash accounting method, de-

termine the amount of sales that a busi-
B. Marketing Intelligent
ness would record for one day if it makes
C. Information Analysis $2, 300 in cash sales, has COD sales of
$450, and places a $300 special order.
D. Information Intelligent
A. $2, 300
2795. This is not an element of marketing mix: B. $2, 600
A. Product C. $2, 750
B. Price D. $3, 050
C. Advertising 2800. Cadbury’s Dairy milk targeting youth af-
D. Place ter covering Children as their target mar-
ket, refers to which step of process of mar-
2796. Identify an disadvantage of a corpora- keting
tion. A. Identifying the target market
A. May be difficult to raise money com- B. Getting, keeping and growing cus-
pared to a corporation. tomers
B. Double taxation C. creating, developing and communicat-
C. The partners may disagree thus caus- ing superior values
ing problems in the business. D. None of these
D. The owner of the company has unlim- 2801. Functions that add utility or value to
ited liability a product or service. Example:Debit card
with your checking account.
2797. A well-chosen celebrity can draw atten-
tion to a product or brand. The choice of A. Product
the celebrity is critical. The most impor- B. Brand
tant factor is the celebrity’s
C. Value added services
A. trustworthiness D. Valuable supplies
B. likability
2802. Which is not a marketing strategy that
C. credibility. is classified as Guerilla Marketing
D. expertise A. Ambush marketing

B. Ambient marketing achieve them, the following industries are

C. Viral marketing distinguished:

D. Energizing Marketing A. specialized
E. Entrepreneurial Marketing B. fragmentary

C. capacious
2803. Mansi took her niece Ridhima for shop-
D. unpromising
ping to ‘Mega Stores’ to buy her a bag for
her birthday. She was delighted when on 2807. One advantage of information gener-
payment of the bag she got a pencil box ated by a marketing-information manage-
along with the bag free of cost. Idenfity ment system is that the information
the technique of sales promotion used by
A. does not need to be stored
the company.
B. is presented in an organized fashion
A. Product combination
C. provides a narrow perspective of the
B. Quantity Gift
market
C. Refund
D. will probably be used only once
D. Gift
2808. Which of the following is NOT a type of
2804. You have been asked to quickly locate in- promotion?
formation comparing the number of home A. Public relations
foreclosures in Arkansas in 2000 with
those in 2010. Which of the following B. Advertising
searches should yield the fastest, most rel- C. Customer relations
evant search results: D. Sales promotion
A. “home foreclosures”; Arkansas;
2809. Rather than competing directly with es-
years:2000 OR 2010
tablished competitors, many companies
B. “home foreclosures in Arkansas in look for vacant positions in market spaces
2000 OR 2010” where there are no competitors. They
C. Arkansas home foreclosures between try to create products and services that
2000, 2010 have no direct competitors. This is called
strategy
D. “home foreclosures; Arkansas”;
“2000 OR 2010” A. Consumer focus
B. Competitive Advantage
2805. Promag advertisements that often ap-
pear in the month of Ramadan are one C. Red Ocean Strategy
type of advertisement D. Blue Ocean Strategy
A. Amplifier
2810. Branding is manifesting building a great
B. Persuasive brand as the most fun and creatively re-
C. Informatif warding parts of growing a business.
D. Reminder A. science
B. process
2806. According to the model of the modern
BCG matrix, with a small amount of ad- C. art
vantages and a large number of ways to D. preference

2811. You helped your mom this past week- A. True

end at her job. She leases apartments B. False
at an apartment complex. She asked you
to calculate the net income for the apart- 2815. Decisions surrounding the transporta-
ment complex for the month. The apart- tion and storage of goods from producer
ment complex made $27, 000 in revenue to consumer.
for the month. The expenses were payroll
A. Distribution
at $3, 000, utilities at $500.00, Supplies
at $1000.00 and marketing materials at B. Marketing Information Systems/Market
NARAYAN CHANGDER
$2000.00. What is the Net Income for the Research
month? C. Product/Service Management
A. $20, 500 D. Selling
B. $22, 000
2816. Gathering and analyzing information to
C. $18, 500
help make sound marketing decisions.
D. none of above
A. Data
2812. Choose the correct option B. Marketing Research
C. Primary Date
D. Survey
2817. Warehousing is performed by the

A. producers
B. wholesalers
C. retailers
D. All of the above
A. Royals
2818. Economic Environment:
B. Facebook
A. Savings, Debt and Credit
C. Skype
B. Increased Energy Costs
D. Twitter
C. Governmental Protections
2813. Aini wants to buy a new car, but real-
izes that interests rates for hire purchase D. Views of Nature
are high. So she decides to buy a second- 2819. What is social media marketing?
hand car. What caused this?
A. Economic Situation
B. Culture
B. The process of using social media plat-
C. Social class forms to promote a product or service
D. Unemployment C. The process of managing relationships
2814. Micromarketing means tailored prod- with current and potential customers
ucts and marketing programs to suit the D. The process of setting the price of a
tastes of specific individuals and locations. product or service

2820. Internal capabilities of the company 2826. Which of the following is not a product
A. Sales of Bank?

B. Production A. Demat Account
C. Market B. Bank Building

D. Societal C. Auto Loan
D. Home Loan
2821. What type of negotiating style often in-
volves a no-compromise attitude? E. None of these
A. Accommodating
2827. To better understand your potential tar-
B. Collaborative get market you should study the of the
C. Competitive population.
D. Combative A. Hair styles

B. Platform
2822. Businesses spend most of their adver-
tising rupees on business-to-business mar- C. Return on investment
kets.
D. Demographics
A. True
2828. The marketing objectives section of a
B. False
marketing plan includes information about
2823. THE ART OF ANTICIPATING WHAT BUY-
ERS ARE LIKELY TO DO UNDER A GIVEN A. the company’s finances
SET OF CONDITIONS.
B. the desired target market(s)
A. COMPANY DEMAND
C. potential issues the marketing team
B. EXPERT OPINION
must overcome
C. PROBABILITY SCALE
D. marketing strategies and programs
D. FORECASTING
2829. Sales promotion is helpful in making
2824. The function of marketing informs about effective.
needs and wants of consumers
A. Advertisement
A. Market Planning
B. Personal Selling
B. Customer support services
C. Both of the above
C. Promotion
D. Publicity
D. Gathering and Analysing information
2825. What is the expansion of PLC? 2830. Market value of shares are decided by
A. Production life cycle A. the respective companies

B. Product life cycle B. the investment market
C. Product line cycle C. the government
D. Production level concepts D. the shareholders

2831. Which function of marketing includes an 2836. Which method is useful for forecasting
effort to inform, persuade, or remind po- of a new product?
tential customers about a product or ser- A. Social test
vice?
B. Market test
A. Pricing
C. Product test
B. Financing
D. License test
C. Promotion
NARAYAN CHANGDER
2837. Nonprofit and Governmental Organiza-
D. Selling tion is not a market
2832. if the management of the company A. True
wants to exercise highest levelof control B. False
over distribution of its product, which of
the following channelsof distribution will 2838. In the marketing triangle comprising of
be preferred consumer, company and competition, who
is at the top
A. zero level channel
A. Company
B. one level channel
B. Consumer
C. two level channel
C. Competitor
D. three level channel
D. All the three options
2833. Marketing is called a process be-
2839. in the decline stage companies might dis-
cause it involves interaction of buyers and
card the product or make major changes in
sellers.
order to extend a products life
A. Economic
A. True
B. Social B. False
C. Legal
2840. Ria refused to buy an insulated lunch
D. Political box for rs 1200 as she felt that the real
worth of the product was much less than
2834. SMART goals are its monetary value. identify the factor re-
A. Specific lated to pricing decision being described
above
B. Measurable
A. cost of the product
C. Realistic
B. the utility and the demand
D. All of the above
C. government and legal regulations
2835. What might a business do if it is running D. pricing objective
out of a popular product?
2841. Firms that share similar or the same ac-
A. Order substitutes
tivity as our main activity in the company
B. Reduce the price are
C. Hold a sale A. the intermediaries
D. Place a reorder B. the suppliers

C. the competitors A. Place utility

D. none of above B. Form utility

2842. THE ABILITY TO CREATE SUPERIOR C. Time utility
VALUE FOR CUSTOMERS, COLLABORA- D. Information utility
TORS, AND THE COMPANY IS THE ULTI-
MATE CRITERION FOR ACHIEVING MAR-
2847. What stage has least competitors?
KET SUCCESS.
A. TRUE
B. FALSE
2843. The marketing company works in a

dynamic and complicatedexternal environ-
ment.
A. TRUE
B. FALSE
2844. Fireworks Ltd. is fire cracker manufac-

turing company lauched some new prod- A. intro
ucts on eve of Diwali which attracted many B. maturity
buyers. To meet the increased demand, the
company employed children from nearby C. decline
villages. Although the product was in D. growth
great demand, appropriate safety warn-
ings for use were not mentioned on the 2848. Which of the following is an umbrella
packets that led to many accidents. Which term referring to any type of Internet
product related decision was not taken transaction:
into consideration by the company?
A. URL
A. Branding
B. Labelling B. E-commerce
C. Packaging C. Business
D. Sales Promotion D. Website
2845. What is a “vendor”? 2849. How/where a product will be dis-

A. Any automated sales process that tributed
needs no human interaction A. Price
B. A business that sells merchandise to
B. Place
retail stores for resale
C. The head cashier in a store C. Promotion
D. none of above D. Product
2846. A product or service value is increased 2850. What stage would Kleenex hand towels
during a certain time of the day or year be in? Discus.

NARAYAN CHANGDER
A. Introduction
B. Maturity
A. Warmth
C. Decline
B. Highest quality
D. Growth
C. Trendy
2851. Name the term used to describe the com- D. Cheap
bination of variables chosen by a firm to
2855. A company can classify customers ac-
prepare its market offering?
cording to their potential profitability and
A. Product mix manage its relationships with them accord-
ingly.
B. Promotion mix
A. True
C. Marketing mix
B. False
D. Price mix
2856. You are a participant in a staff meeting.
When is it appropriate to ask questions?
2852. 11 A product lifecycle includes
A. when the agenda is being distributed
A. Introduction
B. when another participant is speaking
B. Growth
C. when you need a point clarified
C. Maturity D. when you do not agree with the
D. All speaker
2857. Which is not part of promotion

2853. What can be marketed
A. Advertisement
A. Goods B. Personal selling
B. Services C. Selling
C. Ideas D. Publicity
D. All the other three options 2858. Anthony owns a boat manufacturing
company. He recently found out that John
2854. In the purchase of a Zara coat, which is a great welder. Anthony relocated John
feature SHOULD NOT you expect? to a different department so that he could

weld to fix molds of the boats. Assigning 2864. Hu Jintao, the dictator of China, makes
John with specific tasks that he has expe- the decisions which affect the jobs and
rience with is an example of living conditions of people living in China.

A. Division of Labor The economic system in China is closer to
which economic system?
B. Specialization Labor
A. Command
C. Intuitive Labor
B. Market
D. none of above
C. Traditionalist
2859. Web marketing involves D. Mixed
A. Selling web camera 2865. Which of the following is not a charac-
B. Web advertisement teristic of a marketing audit?
C. E-mail chatting A. Comprehensiveness
D. Browsing the web B. Systematic
C. Independent
2860. Shop for Rs. 2, 500 and get a coupan
worth Rs. 250 free. This is an example of D. Periodic
A. Lucky draw E. Responsiveness
B. product combination 2866. Task force is a term called to the team
C. Assigned and assured gift that the marketing generates leads.
D. Usable benefits A. TRUE

B. FALSE
2861. Also known as the distribution channels
2867. In marketing, is the focal point.
A. Promotion
A. Profit
B. Place
B. Sales
C. Process
C. Customer
D. People
D. All of the above
2862. It is when a customer develops a com-
2868. The only element of marketing mix,
mitment to a brand and becomes a repeat
which generates revenue is called
buyer.
A. Product mix
A. Brand equity
B. Price mix
B. Brand loyalty
C. Place mix
C. Brand management
D. Promotion mix
D. none of above
2869. Which medium is commonly used for au-
2863. Which car gives you-Fun on the Run dio advertising?
A. Alto A. Print
B. Icon B. Radio
C. Lancer C. Television
D. City D. Hoarding

2870. One way to obtain reliable and up- C. Products or services purchased by dis-
to-date information about employment tributors for resale
trends in a certain career or field is by
D. All wrong
A. speaking with a salesperson
B. reading older periodicals 2875. Coordination and management of “4R”,
increasing the sensitivity of the enterprise
C. asking retired workers to the needs of consumers-this is the role
D. visiting government websites of marketing defined:
NARAYAN CHANGDER
2871. Below are the examples of Economic En- A. marketing orientation
vironment, except B. market orientation
A. Outcoming Power C. internal orientation
B. Saving rate
D. none of above
C. Debt
D. Credit Availability 2876. Demands are human wants that are
backed by buying power.
2872. Political campaigns are generally exam-
A. True
ples of
B. False
2877. What is the difference between the

term ‘customer’ and the term ‘consumer’?
A. There is no difference.
B. The term consumer refers only to peo-
ple who buy food and drink products.
A. Cause marketing C. Customers buy products but it is con-
B. Organization marketing sumers who use them.
C. Event marketing D. Customers make organisational rather
D. Person marketing than personal purchases.
2873. Components of a laptop are examples 2878. Which of the following statement is not
of correct?
A. Durable products A. In zero level channel, goods are di-
B. Materials and parts rectly made available to consumers from
manufacturers
C. Installations
B. In One level channel, goods are made
D. Maintenance and repairs
available from manufacturers to retailers
2874. The definition of consumer product is then customers
A. Products or services purchased by sup- C. In two level channel, goods are made
pliers available from manufacturers to agent
and then to retailers
B. Products or services purchased by fi-
nal consumers for personal consumption D. none of the above

2879. Involves decisions regarding the 2884. Investment can be defined.Person’s ded-
product to be manufactured and it‘s at- ication to
tributes such as its quality considerations,

A. purchasing a house or flat
packaging, models and variations to be in-
troduced etc B. Use of capital on assets to receive re-
turns
A. Product mixing and development:
C. Usage of money on a production pro-
B. Product designing and evaluation
cess of products and services
C. Product designing and development:
D. Net additions made to the nation’s cap-
D. Product verification and development: ital stocks
2880. Deciding on how goods get into cus- 2885. The customer will judge the offering by
tomers’ hands. three basic elements:, services mix and
A. Selling quality, and price.
B. Distribution A. Performance
C. Pricing B. Price
D. Product service management C. Salespeople
2881. The dimension of product mix which D. Product features and quality
measures how closely the different prod-
2886. is the set of actual and potential
uct lines are related is referred to as:
buyers of a product.
A. Width of product mix
A. An Audience
B. Length of product mix
B. A Group
C. Depth of product mix
C. A Segment
D. Consistency of product mix
D. A Market
2882. A home-improvement company has de-
termined that many of its potential cus- 2887. Which of the follwong is non-personal
tomers will only purchase carpeting from and non-paid form of promotion mix?
businesses offering a discount. What has A. Advertisement
the company determined? B. Sales Promotion
A. Customer buying behavior C. Publicity
B. Customer shopping types D. Personal Selling
C. Customer browsing methods
2888. Inviting broad communities of people,
D. Customer selling ability
customers, employees, independent scien-
2883. Marketing element focusing on consider- tists and researchers and even the public
ations in getting a selected product in the at large into the new product innovation
right place at the right time process is known as
A. Place A. Crowd Funding
B. Price B. Crowdsourcing
C. Promotion C. Venture Capital
D. Person D. Brainstorming

2889. What is marketing research? 2894. Soccer’s World Cup is promoted aggres-
A. The process of managing a company’s sively to both companies and fans. This is
marketing activities an example of marketing a(n)
B. The process of gathering data and in- A. Idea

formation to gain insight into customer B. Event
C. Experience
C. The process of dividing a market into
D. Place
NARAYAN CHANGDER
distinct sub-groups of customers
D. The process of positioning a brand in 2895. Place refers to
the minds of customers A. the goods or the services of the busi-
2890. Which marketing function involves iden- ness is selling.
tifying and understanding customer needs B. how much people will pay for the prod-
and preferences? uct.
A. Pricing C. where the product will be sold
B. Promotion D. none of above
C. Product development
2896. The marketing functions including com-
D. Market research munication channels, sales, and service a
company must utilize to meet the needs of
2891. The first step in Marketing Research is
a customer or potential customer. Includes
to
communication throughout the buying pro-
A. Collect the Data cess.
B. Identify and Define the Problem A. Customer service
C. Develop the Process for Data Collec- B. Consumer demand
tion
C. Sales
D. Analyze & Report the Data
D. Retail
2892. The buying process starts when the
buyer recognizes a problem or need trig- 2897. orientation assumes that aggres-
gered by or stimuli. sive sales is required for pushing the prod-
ucts to cconsumer
A. internal, external
A. Marketing orientation
B. commercial, personal
C. social, public B. Sales Orientation
D. public, private C. Product Orientation
E. passive, active D. Production Orientation
2893. What is the purpose of Marketing 2898. Marketing is a

A. Number One position A. Pre-production activity
B. Value Creation B. Post production activity
C. Safe Position C. After sale activity
D. Stable Position D. All the above

2899. Magazines and pastries are examples B. Compensation and benefits

of: C. Training and development

A. Convenience products D. Employee relations
B. Shopping products
2905. Relationship marketing means
C. Speciality products
A. selling to relatives
D. Durable products
B. selling by relatives
2900. In segmentation, buyers are divided C. After sale service
into different groups on the basis of life
D. gross selling
style or personality and values.
E. none of these
A. Geographic.
B. Demographic 2906. Choose the correct optionI left the cin-
ema the boring film ended.
C. Psychographic.
A. after
D. Behavioral.
B. before
2901. Identify the level of product which fo- C. ago
cuses on additional features, benefits or
D. since
other related services that differentiate
the product from its competitors? E. for
A. Augmented product 2907. OUTLINES THE LOGIC OF HOW
B. Potential product AN ORGANIZATION CREATES MARKET
VALUE.
C. Core product
A. STRATEGY
D. Generic product
B. TACTICS
2902. Which of the following is not included in C. PLAN
price mix
D. MODEL
A. Credit policy
B. trade discount and cash discount 2908. What are the 4p’s of marketing mix?
C. demand for a product A. Product, Place, Process, & Promotion
D. period of credit B. Place, Price, Physical Evidence & Pro-

cess
2903. Close up and Colgate follow different C. Product, Process, Price, & Persuasion
strategies
D. Promotion, Place, Price & Product
A. Targeting
2909. Which of the following statements are
B. Segmentation
correct about strategic plans?
C. Positioning
A. All of the above
D. None of the above B. Must be expressed in clear terms
2904. Labor-union negotiations are part of C. Must be written down or documented.
which HR management activity? D. Must be consistent with the organiza-
A. Staffing tional goals

2910. Marketing Management is 2914. The process that turns marketing strate-
A. Art gies and plans into marketing actions in or-
der to accomplish strategic marketing ob-
B. Science jectives is called
C. Both Art and Science A. Marketing strategy.
D. Neither Art nor Science B. Marketing control.
2911. Singles Dosa Introduced by A2B is the C. Marketing analysis.
NARAYAN CHANGDER
Example of D. Marketing implementation
2915. How can a company attract new cus-

tomers?
A. By displaying ads on TV channels or
social media, brochures, and arranging a
sales team that demonstrates the prod-
ucts
B. By analyzing consumer behavior to-
wards products or services
C. By maximizing the market share
A. Differentiation D. None of the above
B. Management
2916. Why is understanding consumer behav-
C. Communication ior important for marketers?
D. Innovation A. Understanding consumer behavior
helps marketers identify and anticipate
2912. Survey could be: consumer needs and preferences.
A. Interviews B. Consumer behavior does not impact
B. postal surveys marketing strategies.
C. Online surveys C. Marketers can rely on their own intu-
ition to understand consumer needs and
D. Non of them preferences.
E. all of them D. Understanding consumer behavior is
not important for marketers.
2913. What is the purpose of performing a
SWOT Analysis? 2917. An international agreement that allows
A. Identifies internal and external factors foreign firms, either exclusively or non-
that may affect the business future perfor- exclusively, to manufacture a proprietor’s
mance. product for a fixed term in a specific mar-
ket.
B. Evaluates whether the business ven-
ture is a good idea. A. Licencing
C. Access a organization’s performance B. Joint Venture
D. Gives the management team a broader C. Exporting

view on the potential opportunity D. Franchise

2918. Alma is preparing a presentation about 2923. A customer with has a unpleasant expe-
her department’s budget to make to the rience with the business will more likely to
company president. She wants to use a become a repeat and loyal customer.

visual representation of the budget that A. True
shows parts in relation to the whole. Alma
should consider using a B. False
A. bar graph 2924. “The act of dividing the markets into

specific groups of consumers/buyers who
B. table
share common needs and who might re-
C. line graph quire separate products/and or marketing
D. pie chart mixes”. This is the definition of
2919. Public relations are paid form of per-

sonal and long-term communication of
ideas, goods and services using direct
communication platform such as-emails,
newsletters, etc
A. TRUE A. segmentation
B. FALSE B. targeting
2920. Which is a type of a persuasive mes- C. positioning
sage? D. demographic
A. Requests for action
2925. Buy 2 soaps get 1 soap free. Identify
B. Requests for ideas the technique of sales promotion.
C. Presentations of ideas A. Quantity gift
D. Request for claims or adjustments B. Product combination
C. Discount
2921. When companies make marketing de-
cisions by considering consumers’ wants D. Rebate
and the long-run interests of the com-
2926. Customer support services include
pany, consumer, and the general popula-
tion, they are practicing which of the fol- A. after-sales service
lowing principles? B. handling customers complaints
A. Innovative marketing C. answering customers enquiries
B. Consumer-oriented marketing D. All of the above
C. Value marketing 2927. IT IS A WRITTEN DOCUMENT THAT
D. Societal marketing SUMMARIZES WHAT THE MARKETER HAS
LEARNED ABOUT THE MARKETPLACE AND
2922. Colours have different meanings in dif- INDICATES HOW THE FIRM PLANS TO
ferent cultures REACH ITS MARKETING OBJECTIVES.
A. True A. BUSINESS PLAN
B. False B. STRATEGIC PLAN

C. MARKETING PLAN B. Production Concept

D. MARKET PLAN C. Marketing Concept
2928. A is a special saying made from a D. Societal Marketing Concept
few words that helps identify the company
or brand. 2931. Which is not the component of Market-
ing Plans
A. logo
A. Situation Analysis
B. coupon
NARAYAN CHANGDER
B. Executive Summary
C. banner
D. slogan C. Marketing Strategy
Explanation:We call it punch line or Po- D. Budgeting
sitioning Statement also
2932. Contains information about the product
2929. Sunita calls her friend Suman and re- on its container, packaging, or the product
quests her to sell one of her paintings to itself.
Rama’s mother. In this transaction who is
A. Labelling
the marketer
A. Sunita B. Logo
B. Suman C. Slogan
C. Both D. none of above
D. None 2933. A marketing mix is the blending of four
2930. In order to promote the habit of health marketing elements:price, product, promo-
and hygiene among weaker sections of the tion and
society, Home Products has launched low A. Property
cost packs of hand wash. Identify the type
B. Place
of marketing philosophy being adopted by
the company. C. Produce
A. Product Concept D. Prepare

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PRACTICE BOOK» NOT FOR SALE

DESIGNED FOR SURE SUCCESS

JAI SHREE RAM

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It is my deepest gratitude and warmest

To my mother JOYTSNA CHANGDER

who has been a constant source of Knowledge and in-

The aim of this publication is to sup-

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4. Temporarily reducing prices to increase 7. is the holistic approach behind how a

B. Brand story 14. What is the advantage to a business of

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8. B 9. B 9. C 9. E 10. C 11. A 12. B 13. A 14. A 15. A 16. B 17. A 17. C

29. It is how well clients and customers relate B. Marketing

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30. A 31. C 32. B 33. B 34. D 35. B 36. A 37. B

C. Belief 43. Which market segmentation method is se-

B. testing the product C. Demographic

A. Sales Promotion B. are data that were collected for an-

48. Chloe recently took over the family busi- B. Exempted

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48. C 49. A 50. A 51. E 52. C 53. D 54. A 55. D 56. C

56. Which of the following is a true statement A. a transition.

58. Serving as a volunteer in a specific indus- 62. Marketing management is

A. Work experience B. monitoring the profitability of the com-

57. A 58. A 59. B 60. C 61. E 62. C 63. B 64. C

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C. Target market B. Local marketing

D. Pricing C. Niche marketing

B. Promotes the brand image A. URL

C. The cost of Production B. Java

D. Eye catching C. SMS

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D. none of above 92. Many companies give a return of part of

B. Situation analysis, customer avatar D. Secondary data

91. According to Philip Kotler, how does mar- B. Duplicity

88. A 89. A 90. B 91. C 92. B 93. D 94. D 95. D 96. B

96. The most important consumer-buying orga- C. Sales arrangement

A. Preparation C. Stock turnover

B. Concession D. Stock list

C. Assessment 103. Based on the picture, provide your an-

98. At this point in the Marketing Funnel, they

99. A box containing 20 small boxes of choco-

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A. Price D. Theodore Leveit

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107. Which one of the following is a “Generic” C. Promotion

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B. Creating a market offering C. The process of working toward maxi-

123. Which product is suited for Market Skim-

120. Branding is 125. The ideas generation can come from

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B. Physical Evidence 141. What is the marketing mix?

136. markets are made up of members of B. a recipe for marketing

C. the selling concept B. Three level

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168. Name of the brand B. Offering to find information for cus-