Market Analysis

 Target Market - Oven Kissed aims to attract a diverse consumer base that values premium, freshly
baked products. The primary focus is on families seeking quality treats, young professionals with a
penchant for indulgence, and individuals celebrating special occasions. By offering a range of delectable
cakes, pianono, and inipit, Oven Kissed aims to cater to the varied preferences of its target market,
creating a go-to destination for those who appreciate the artistry of high-quality baked goods.
 Product Offering - Oven Kissed's product lineup features a diverse selection of baked goods. The focus
is on celebratory cakes, tailored for special events and gatherings. Additionally, the bakeshop offers
unique options with pianono, a delightful rolled sponge cake, and inipit, a traditional Filipino pastry
filled with rich custard. This range allows Oven Kissed to cater to various customer preferences,
providing both classic and distinctive choices for a memorable and delicious experience.
 Competitive Analysis - Oven Kissed will identify rival bakeries and analyze their strengths and
weaknesses. By understanding competitors' market positioning, Oven Kissed can strategically
differentiate itself. The key focus lies in emphasizing superior quality, freshness, and distinctive flavor
profiles to set Oven Kissed apart. This strategy aims to attract customers seeking a premium and unique
bakery experience, enhancing the bakeshop's competitiveness in the local market.
 Trends - Remaining attentive to prevailing trends in the baking industry is crucial for Oven Kissed. This
includes acknowledging the increasing demand for healthier alternatives, unique flavor combinations,
and visually appealing designs. To stay competitive, the bakeshop should integrate these trends into its
product development, ensuring that offerings align with current consumer preferences. By adapting to
market trends, Oven Kissed can attract a broader customer base and stay relevant in the dynamic baking
landscape.
 Quality and Ingredients - Oven Kissed's emphasis on quality and craftsmanship involves prioritizing
the use of premium ingredients. By highlighting the use of high-quality and, when possible, locally
sourced ingredients, the bakeshop distinguishes itself from competitors. This commitment to superior
ingredients not only enhances the taste and appeal of the products but also communicates a dedication to
providing customers with a distinctive and elevated baking experience, fostering a competitive edge in
the market.
 Regulatory Compliance - Adhering to local health and safety regulations is imperative for Oven
Kissed. Obtain all necessary permits and certifications to ensure legal compliance in operating a food
establishment. This commitment to regulatory compliance not only demonstrates responsibility but also
builds trust among customers, assuring them that Oven Kissed prioritizes their well-being and follows
established standards in the preparation and handling of food products.
 Improvements - Oven Kissed should actively encourage customer feedback and reviews to gain
valuable insights into preferences and areas for improvement. By consistently seeking input, the
bakeshop can adapt and refine its product offerings and overall customer experience. This iterative
process of listening to customers and implementing positive changes not only fosters customer loyalty
but also ensures that Oven Kissed remains responsive to evolving market demands and maintains a high
level of satisfaction among its clientele.
Marketing and Sales Strategy
 Marketing Channels - Oven Kissed will employ a multi-channel marketing approach to
maximize reach and engagement. The primary channels include social media platforms such as
Instagram and Facebook, leveraging visually appealing content to showcase the bakeshop's
products. Additionally, local partnerships with influencers and food bloggers will amplify Oven
Kissed's message and foster community connections. Email marketing will be utilized for direct
communication with customers, offering exclusive promotions and updates. The bakeshop's
website will serve as a central hub for information, online orders, and customer engagement.
Lastly, participation in local events and collaborations with nearby businesses will enhance
brand visibility and attract a diverse customer base. Through these integrated marketing
channels, Oven Kissed aims to create a comprehensive and effective strategy for promoting its
high-quality baked goods.
 Sales Strategy - Oven Kissed's sales strategy revolves around delivering an irresistible
combination of premium baked goods and exceptional customer experiences. By emphasizing
quality, freshness, and unique flavors, Oven Kissed aims to cater to a broad consumer base,
including families, young professionals, and those celebrating special occasions. The bakeshop
will implement targeted promotions, such as exclusive discounts and seasonal offerings,
communicated through strategic social media campaigns and collaborations with local
influencers. A personalized approach to customer engagement, quick responsiveness, and a
commitment to exceeding expectations will be integral to building lasting relationships and
driving repeat business. With a focus on creating memorable moments through delectable treats,
Oven Kissed seeks to position itself as the go-to destination for indulgent and celebratory baked
goods, ultimately translating customer satisfaction into sustained sales growth.
 Pricing Strategy - Oven Kissed adopts a competitive pricing strategy that reflects the premium
quality and craftsmanship of its baked goods. Prices are set in consideration of local economic
factors, competitor pricing, and the perceived value of Oven Kissed products. While maintaining
affordability, the bakeshop emphasizes the use of high-quality and, when possible, locally
sourced ingredients to justify the pricing. Additionally, special promotions and loyalty programs
are introduced to incentivize repeat purchases and enhance customer retention. Overall, Oven
Kissed's pricing strategy aims to strike a balance between offering value to customers and
ensuring the sustainability and profitability of the business.
 Operational Equipment
Item Price/Unit (RM) Quantity Total Cost (RM)

Heavy Duty Oven 15,000.00 1 unit 15,000.00

1 Liter Mixer 19,000.00 2 units 38,000.00

Rubber Scrapper 60.00 1 set 60.00

Baking Pan Round 8x4 65.00 3 units 195.00

Parchment Paper 10cm 33.00 20 cm 66.00

Baking Pan Rectangle 53.00 2 units 106.00
8x12
Baking Flat Sheet 12x16 127.00 2 units 254.00

Stainless Spatula 27.00 1 unit 27.00

Rotating Table Stainless 1,000.00 1 unit 1,000.00

Piping Nozzles 19.00 3 dozens 684.00

Piping Bag 43.00 1 packets 43.00

Raw Material Equipment

24pcs Inipit, Pricing: 25.00

Ingredients Price Volume Needed Volume of the Product Amount

Cake Flour P65 313g 1000g 20.35
Egg(large) P245 10pcs 24pcs 102.08
White Sugar P85 188g 1000g 15.98
Baking Powder P179 17.07g 1000g 3.06
Baking Soda P41 5.69g 1000g 0.23
Iodized Salt P39 5.69g 1000g 0.22
Lemon Essence P58 4.93ml 20ml 14.3
Palm Oil P88 118ml 1000ml 10.38
Condensed P46 374g 374g 46
Water P20 118ml 500ml 4.72
Plastic P91 24pcs 100pcs 21.84
TOTAL 239.16
 18pcs Mocha Pianono, Pricing: 50.00

Ingredients Price Volume Needed Volume of the Product Amount

Cake Flour P65 313g 1000g 20.35
Egg(large) P245 10pcs 24pcs 102.08
White Sugar P85 188g 1000g 15.98
Baking Powder P179 17.07g 1000g 3.06
Baking Soda P41 5.69g 1000g 0.23
Iodized Salt P39 5.69g 1000g 0.22
Palm Oil P88 118ml 1000ml 10.38
Condensed P46 374g 374g 46
Water P20 118ml 500ml 4.72
Coffee P26 51.21g 25g 53.26
Plastic P91 18pcs 100pcs 16.38
TOTAL 272.66
Round Cake 8x8, Pricing: 1,500.00 – 2,000.00

Ingredients Price Volume Needed Volume of the Product Amount

Cake Flour P65 188g 1000g 12.22
Egg(large) P245 13pcs 24pcs 132.71
White Sugar P85 800g 1000g 68
Baking Powder P179 5.69g 1000g 1.02
Baking Soda P41 5.69g 1000g 0.23
Iodized Salt P39 5.69g 1000g 0.22
Palm Oil P88 118ml 1000ml 10.38
Flavor Chocolate P375 44.36ml 1000ml 16.64
Cocoa P300 188g 1000g 56.4
Cake Board P18 1pc 1pc 18
Cake Box P45 1pc 1pc 45
Water P20 118ml 500ml 4.75
Food Color P71 0.17oz 1oz 12.07

TOTAL: 377.64
Marketing Budget
Type Fixed Asset Monthly Expenses Other Expenses
Signboard 4,000.00
Salaries 2,000.00
Social Media 500.00
Advertisement
Promotions and Discounts 2,000.00
Printed Collateral 500.00
(bronchures, flyers,
business cards)
Grand Opening 5,000.00
TOTAL 4,000.00 2,500.00 7,500.00

Administrative Budget
Items Fixed Assets Monthly Expenses Other Expenses
Salaries 3,600.00
Utilities 7,000.00
Insurance 1,000.00
Communication Expense 1,000.00
Miscellaneous 500.00
Maintenance and Repairs 500.00
TOTAL 0 12,600.00 1,000.00

Sales
Inipit
Day Sales
Unit RM
Day 1 165 4,125.00
Day 2 84 2,100.00
Day 3 78 1,950.00
Day 4 69 1,725.00
Day 5 65 1,625.00
Day 6 89 2,225.00
Day 7 79 1,975.00
Mocha Pianono
Day Sales
Unit RM
Day 1 100 5,000.00
Day 2 78 3,900.00
Day 3 51 2,550.00
Day 4 67 3,350.00
Day 5 56 2,800.00
Day 6 81 4,050.00
Day 7 68 3,400.00
 Cake
Day Sales
Unit RM
Day 1 10 17,000.00
Day 2 9 14,000.00
Day 3 6 9,000.00
Day 4 20 30,000.00
Day 5 9 13,500.00
Day 6 7 10,500.00
Day 7 15 27,000.00