Professional Documents
Culture Documents
Supply & Market Equilibrium Tute
Supply & Market Equilibrium Tute
Supply
At a particular time period when all other factors remain constant quantities that are planned to
sell at alternative market prices from a particular good or a service.
Based on whether supply is generated by a single seller or all sellers in the market supply can be
categorized as,
a. Firm’s supply
At a particular time period when all other factors remain constant quantities that are
planned to sell at alternative market prices from a particular good or a service by one seller
in the market.
At a particular time period when all other factors remain constant quantities that are
planned to sell at alternative market prices from a particular good or a service by all sellers in
the market.
Concept of supply” contains a different meaning than “supply” used as a colloquial term. Following
are the differences;
Supply is not related to any good or a service. It is only related to goods and services that
contain a market value.
Supply refers to the quantities those are willing to be sold rather than quantities those are
actually sold.
Since supply is a continuous process it can only be stated for a particular time period only.
d. Technology (Te)
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 1
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Theory of Supply
Theory of supply explains as how suppliers behave in choosing to supply goods.
Theory of supply can be explained in supply function. In this theory total supplier behavior is
considered. In other words it explains how supply relatively changes with its supply determinants.
Dependent
Independent
variable
variables
It assumes that when one supply determinant changes all the other supply determinants remain
unchanged.
Law of Supply
The law of supply states that at a specific time other factors being constant (cetris peribus), price
and quantity supply of a good/service are directly related to each other.
When the price of a product increases, the supply for the same product will fall and vice-a-versa
Qsx =∫ (Px,)
b. Other supply determinants being constant other than price of the concerned good
There are 3 ways of expressing the direct relationship between price and quantity supply of the
concerned good.
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 2
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Supply Schedule
At a particular time period when all other factors being constant quantities that are planned to sell
at alternative market prices from a particular good or a service expressed through a numeric
schedule is known as supply schedule.
Example: - Assume that following table indicates quantity supply of a competitive market for rice.
Price Quantity Supplied
(Rs.) (Kg)
40 200
60 250
80 300
100 350
Supply Curve
At a particular time period when all other factors being constant quantities that are planned to sell
at alternative market prices from a particular good or a service depicted by a curve (graphical
representation) is known as supply curve.
Example: - Assume that following graph indicates quantity supply of a competitive market for rice.
Main reason for this shape is the direct relationship between price and quantity supply of the
concerned good.
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 3
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Supply Equation
At a particular time period when all other factors being constant quantities that are planned to sell
at alternative market prices from a particular good or a service expressed by a mathematical
equation is known as supply equation.
Qs = a + bp
Qs = Quantity Supply
P = Price of the good
a = Qs at zero price/lowest supply
(Vertical intersection of supply curve)
b = ∆ Qs
∆P
(change in quantity supply when price is changed by a
unit )
P=
Example: - Assume that following table indicates quantity Supply of a competitive market for rice.
Price Quantity Supplied
(Rs.) (Kg)
40 200
60 250
80 300
100 350
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 4
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Step 01
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Step 02
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Step 03
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Market supply is the combined supply of all firms in the market. Therefore, by combining individual
supply of all firms’ market supply can be derived.
Individual supply
Price Market Supply
Qs (A Firm) Qs (B Firm) Qs (C Firm)
10 60 100 30
20 80 150 40
30 100 200 50
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 5
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 6
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Quantity supply is the quantity that is willing A change in supply refers to the response of a
to be sold at a particular market price. firm in its wiliness to sell with regard to
Therefore quantity supply is represented by a changes in any other supply determinant
point on supply curve. other than price of concerned commodity,
ceteris paribus.
A change in quantity supplied refers to the
response of a firm in its wiliness to sell with In other words, change in supply refers to the
regard to changes in the PRICES of concerned change in the quantity willing to be sold as a
commodity, ceteris paribus. result of prices of other related products,
factor prices, technology etc, ceteris paribus.
The fall and rise in amount supplied due to the
change in price is technically called The change in supply involves "increase" and
"contraction" and "expansion/extension" of "decrease" in supply of a commodity.
supply.
Due to a change in supply, supply curve shifts
Due to a change in quantity supplied supply to either right or to left.
function or the supply curve never changes. It
is a change of point along the supply curve. If any other supply determinant other than
price of concerned commodity makes a
If price rises, quantity supplied rises and a favourable impact to supply then supply curve
point moves upwards along the supply curve. shifts to right. (Increase in supply)
(Expansion of supply)
If any other supply determinant other than
If price falls, quantity supplied falls and a point price of concerned commodity makes an
moves downwards along the supply curve. unfavourable impact to supply then supply
(Contraction of supply) curve shifts to left. (Decrease in supply)
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 7
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Increase Decrease
Point moves up along supply Point moves down along supply
Price of the concerned good (Px)
curve curve
Prices of production substitutes (P1….Pn) Supply curve shift to left Supply curve shift to right
Production cost (Pf) Supply curve shift to left Supply curve shift to right
Improvement of Technology (T) Supply curve shift to right Supply curve shift to left
Number of sellers (N) Supply curve shift to right Supply curve shift to left
Example:-
Main supply determents other than price of the concerned good are as follows
c. Technology (Te)
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 8
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Short notes
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 9
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Elasticity of Supply
Elasticity of supply refers to responsiveness of quantity that is willing to be sold from the concerned
good (dependent variable) with regard to specific degree of change in a particular measurable
supply determinant (independent variable).
Therefore in calculating elasticity of supply only quantifiable supply determinants are used.
However in the elasticity of demand analysis mainly price elasticity of demand id considered (PES).
Recap:-
Qsx = ∫ (Px)
Dependent Independent
variable variables
Price Elasticity of supply (PES) refers to at a specific time other factors being constant (cetris peribus)
responsiveness of quantity supply of the concerned good (dependent variable) with regard to
specific degree of change in price of the concern good (independent variable).
Through PES relative responsiveness of quantity supply with regard to the relative change in price of
concerned good is measured.
∆QS %
PES =
∆P%
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 10
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Example
A market researcher obtains the following information about the supply for good X, Y & Z.
a. If the prices of good X increase by 25%, 15% more units of good X are sold.
b. If the prices of good Y decrease by 20%, 30% fewer units of good Y are sold.
c. If the prices of good Z increase by 15%, 15% more units of good Z are sold.
Based on each of the possible events described above, answer the questions below:
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 11
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Since there is a direct relationship between price of the concerned good and quantity supply of the
concerned good, co-efficient of PES value always be positive in the goods those are in line with law
of supply.
Calculating PES
Based on the way it is looked at PES, there are two ways in which it is calculated.
In the calculations, point price elasticity measures price elasticity at a particular point.
∆QS %
PES =
∆P%
∆QS P P
X b X
∆P QS OR QS
∆QS
= Reciprocal of traditional supply curve (b)
∆P
P = Ratio of price and quantity supply relating to the point at which PES is
QS calculated
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 12
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Example
01. Following supply schedule is extracted from a hypostatical apple market.
P Qs
(Rs.) (Units)
10 100
12 120
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 13
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
03. Assume that a particular good has liner supply curve. At Rs. 50/- quantity supply is 1000 units and point
price elasticity is 2.5. Draw a supply curve using these information.
P Qs
(Rs.) (Units)
50 1000
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
04. Following figures are extracted from a competitive market where only two suppliers exist.
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 14
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Supplier 01 Supplier 02
Price
Supply Supply
10 200 300
15 250 400
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 15
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 16
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Example
If following figures are related to a hypothetical product “X”.
P Qs
Combination
(Rs.) (Units)
A 50 500
B 100 600
________________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
In the same supply curve elasticity co-efficient at point A and point B are different to each other.
Therefore when price changed from Rs.50- Rs.100 or Rs.100- Rs.50 it is difficult to arrive to an exact
elasticity using point price elasticity.
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 17
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Arc price elasticity of supply (Arc price elasticity has been removed from new syllabus)
∆QS P1 + P2 P1 + P2
X OR b X
∆P QS1 + QS2 QS1 + QS2
Example
If following figures are related to a hypothetical product “X”.
P QS
Combination
(Rs.) (Units)
A 50 500
B 100 600
________________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 18
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
A 20 0
B -20 -16
C -20 -20
D -16 -20
E 0 20
Example
P Qs
Combination
(Rs.) (Units)
A 5 20
B 10 20
__________________________________
__________________________________
__________________________________
__________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 19
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Inelastic supply
Example
P Qs
Combination
(Rs.) (Units)
A 5 30
B 15 40
__________________________________
__________________________________
__________________________________
__________________________________
Example
P Qs
Combination
(Rs.) (Units)
A 10 100
B 20 200
C 30 300
__________________________________
__________________________________
__________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 20
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Elastic supply
Example
P QS
Combination
(Rs.) (Units)
A 10 50
B 15 150
__________________________________
__________________________________
__________________________________
__________________________________
Example
P Qs
Combination
(Rs.) (Units)
A 20 50
B 20 10
__________________________________
__________________________________
__________________________________
__________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 21
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
This describes how easy to shift resources already employed in one industry in to anther
industry.
If resource mobility is fast and easy in between industries elasticity of supply become
relatively elastic since resources can be easily supplied to increase supply when necessary.
Ex;-Potato cultivator can easily shift potato cultivation to any other crop such as cabbage
when price of potato falls.
Based on the complexity and length of the production process, time taken to respond for a
particular price change in the market differs from industry to industry.
If an industry is less complexity and length of the production process is shorter elasticity of
supply become relatively elastic since industry can quickly respond to price changes in the
market.
Ex:- Bakery industry can easily respond to price changes with their supply since bakery
production is less complex and has shorter length of production.
If an industry is highly complexity and length of the production process is longer elasticity of
supply become relatively inelastic since industry cannot quickly respond to price changes in
the market.
Ex:- Ship building industry cannot easily respond to price changes with their supply since it
has highly complex and lengthy of production process.
If an industry store its production and preserve for future use such industries have the
flexibility to control its supply based on the price changes.
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 22
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
If an industry can store its production they will not release its entire supply during times
when market prices fall. However they will release stored supply when prices rise. Thus, if
ability store is higher elasticity of supply become relatively elastic and vise-a-versa.
Most of the time suppliers are unable to change its production capacity as soon as price of a
concerned good is increased or decreased.
However suppliers can change its capacity with time.
Ex:- build new factory or sell current machines.
Therefore immediately after price change, price elasticity of supply is relatively inelastic.
But with time elasticity becomes more elastic.
Elastic Inelastic
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 23
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Market Equilibrium
Equilibrium is a situation where opposite force come to a point of balance.
Therefore, market equilibrium is the situation where demand and supply forces (opposing forces)
come to an agreement and creates a balance in the market.
Hence, market equilibrium could change with the changers in the behaviors of consumers and
producers in the market.
When markets settle at equilibrium, there will be an equilibrium price and an equilibrium market
quantity.
1. Through a schedule
2. Through a graph
3. Through an equation
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 24
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Price
Equilibrium price
_______________
Equilibrium quantity
_______________
Quantity
01 .Example:- Qd = 100-10p
Qs = 20 + 10p
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 25
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
02 .Example:- Qd = 40 - 2p
Qs = -10 + 3p
b) Draw it in a graph
Price
Quantity
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 26
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Market disequilibrium
Market disequilibrium is a situation where market demand does not equal to market supply at a
particular market price.
In fact at all the other price points other than equilibrium market price there is market
disequilibrium.
Due to market disequilibrium there will be an excess demand (shortage) or excess supply (surplus)
in the market.
Excess demand = QD - QS
At all the price points below equilibrium market price excess demand can be found.
Price
Quantity
Due to excess demand (shortage) market mechanism pushes market price up.
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 27
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
5 50 10
10 40 20
15 30 30
20 20 40
25 10 50
Price
Excess Demand
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 28
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Excess supply = QS - QD
At all the price points above equilibrium market price excess supply can be found.
Price
Quantity
Due to excess supply (surplus) market mechanism pushes market price down.
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 29
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Quantity Quantity
Price Excess supply
Demand Supply
5 50 10
10 40 20
15 30 30
20 20 40
25 10 50
Price
Excess Supply
Exercise 01:-
a) Find excess demand and excess supply using below schedule
0 100 -20
4 80 0
8 60 20
12 40 40
16 20 60
20 0 80
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 30
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Price
ED & ES
Exercise 02:-
a) Following equation shows excess demand equation of a hypothetical market. Find equilibrium price of this
market.
Ed = 70- 5p
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
b) If following equation shows supply of this market, find equilibrium price of this market.
Es = - 30 + 3p
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 31
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Quantity
Suppliers cut their prices to clear Consumers will offer a higher price
excess stocks to obtain goods they require
When price comes down QS falls When price raises QS rises but QD
but QD rises falls
This process continues until total This process continues until total
market surplus is cleared market shortage is cleared
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 32
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Economic surplus
Economic surplus is the total surplus benefit passed on to both consumer and supplier at the market
equilibrium.
Economic surplus depicts the contribution to social fair through voluntary exchange between
consumers and suppliers
1. Consumer surplus
2. Producer surplus
Consumer surplus
Consumer surplus is the additional benefit passed on to consumers since they could purchase goods
at an equilibrium price which is lower than the price that they were willing to pay.
Price that consumers willing to pay represents total utility (satisfaction) that consumers obtained by
purchasing a particular quantity.
When that particular quantity is bought at equilibrium price it shows actual consumer expenditure.
Therefore, consumer surplus can also be known as the surplus utility that the consumer receives
over and above the actual consumer expenditure.
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 33
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Price
Quantity
Consumer Surplus =
Exercise:-
Following equations shows the demand and supply of a hypothetical market.
Qd = 40- 2p
Qs = 2p
a) Draw a graph using above information and find out equilibrium price and quantity.
Price
Quantity
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 34
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Producer surplus
Producer surplus is the additional benefit passed on to producers since they could sell goods at an
equilibrium price which is higher than the price that they were expecting to charge.
Price that producers expecting to charge represents total variable cost of a particular quantity.
When that particular quantity is sold at equilibrium price it shows actual producer revenue.
Therefore, producer surplus can also be known as the surplus utility that the consumer receives
over and above the actual consumer expenditure.
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 35
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Price
Quantity
Producer Surplus =
Exercise:-
Following equations shows the demand and supply of a hypothetical market.
Qd = 50- 3p
Qs = -10 + 2p
a) Draw a graph using above information and find out equilibrium price and quantity.
Price
Quantity
Equilibrium price is _____________
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 36
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Change of Equilibrium
Due to the changes of demand and supply forces market equilibrium changes.
Price Price
Quantity Quantity
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 37
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Price Price
Quantity Quantity
Price Price
Quantity Quantity
Both demand and supply rises by Both demand and supply falls by
the same proportion the same proportion
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 38
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Price Price
Quantity Quantity
Demand rises and supply falls by Demand falls and supply rises by
the same proportion the same proportion
Price Price
Quantity Quantity
Supply rises more than proportionate Supply falls more than proportionate
times to the rise of demand times to the rise of demand
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 39
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Price Price
Quantity Quantity
Supply rises more than proportionate Supply falls more than proportionate
times to the fall of demand times to the fall of demand
Price Price
Quantity Quantity
Supply rises less than proportionate Supply falls less than proportionate
times to the rise of demand times to the rise of demand
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 40
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Price Price
Quantity Quantity
Supply rises less than proportionate Supply falls less than proportionate
times to the fall of demand times to the fall of demand
Summery;-
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 41
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
Practice Questions:
01. Demand and supply equations of a competitive market given below.
Qd = 20 – p
Qs = -8 + 6p
a) Calculate equilibrium price and quantity in this market.
b) Find point price elasticity of demand in this market.
c) Find point price elasticity of supply in this market.
d) While supply equation being constant demand equation changes to Qd = 36 – 5p. Calculate new
equilibrium price and quantity in this market.
e) While demand equation being constant as the original equation, supply equation changes to Qs = -10+4p.
Calculate new equilibrium price and quantity in this market.
f) Show (a), (d) and (e) in a same diagram.
02. Following information is with regard to two points in demand and supply curves of a competitive market.
Price QD QS
0 600 -100
10 100 400
a) Draw demand and supply curves. Find equilibrium price & quantity.
b) In this market at what price elasticity of demand equals to one (1).
c) Find out consumer surplus and producer surplus in this market.
03. Following equations are with regard to demand and supply of a competitive market.
Qd = 20 – p
Qs = -8 + 6p
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 42
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
MCQs
1. Which of the following factors is NOT likely to cause a shift in the supply curve?
i. Changes in input prices
ii. Technological advancements
iii. Changes in consumer tastes
iv. Changes in government regulations
v. None of the above
2. Immediately after a price change, the supply curve for a product is typically:
i. Perfectly elastic
ii. Perfectly inelastic
iii. Relatively elastic
iv. Relatively inelastic
v. Unit elastic
4. If the price of a good increases by 10% and the quantity supplied increases by 15%, the price
elasticity of supply is:
i. 0.67
ii. 1.5
iii. 2.5
iv. 15
v. None of the above
5. Which of the following would NOT cause an increase in the supply of a product?
i. Lower production costs
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 43
[SUPPLY, ELASTICITY OF SUPPLY & MARKET EQUILIBRIUM ] The Econ Class
8. Which of the following goods is likely to have the most elastic supply?
i. Freshly caught fish
ii. Vintage cars
iii. Handmade crafts
iv. Generic computer chips
v. None of the above
9. The supply elasticity of a good is 0.5. This means that a 10% increase in price will result in a:
i. 5% increase in quantity supplied
ii. 20% increase in quantity supplied
iii. 2% increase in quantity supplied
iv. 50% increase in quantity supplied
v. None of the above
10. Which of the following statements is true for a good with perfectly elastic supply?
i. The quantity supplied remains constant regardless of price changes
ii. The supply curve is upward sloping
iii. The price elasticity of supply is infinite
iv. The supply curve is vertical
v. Both I and IV
Kasun Liyanage MBA (Merit) (Sri J), B.Sc MKT (Sp)(Hons-1st class)(SriJ), DipM (UK),MCIM | 44