BUSINESS STUDIES

GRADE XII

SEQUENCE OF PROJECT – MARKETING

(1) COVER PAGE

(a) Title of the project ( Marketing Management- with product name &
picture)
(b) Name of the School
(c) Name of the Student
(d) Class with Section
(e) Year
(2) Certificate from school
(3) Acknowledgement
(4) Index with page no.
(5) Objectives of the project
(6) Introduction – About your chosen product (for ex. Mobile phone,
chocolate etc.)Write down important information (one picture) in 10-
15 sentences.
(7) Select 3 competitive brands that exist in the market.
(1) Important information in 10-15 sentences with pics where ever
necessary.
(2) Competitors USP (Ex. Jeans “Brand quality at reasonable price)
Tagline – Switched with emotions.
(3) Print – Logo, Label & Tagline
(4) SWOT Analysis
(5) What is the Selling price of your competitor’s product (in ₹)?
 (a) Selling Price of Consumer
(b) Selling Price of Retailer
(c) Selling Price of Wholesaler
(6) What is the profit margin in percentage to the
(a) Manufacturer
(b) Wholesaler
(c) Retailer
(7) What permission and licenses would be required to make the
product?

YOUR OWN PRODUCT

Introduction in 10-15 sentences with necessary pics.

Name of your own product
Its important features (minimum 5)
Draw label with contents
Draw logo
Draft a tagline
USP
(1) How will you pack your product? ( Packaging)
(2) Which channel of distribution are you going to use? (Zero Level,
One Level, Two Level, & Three Level)
(3) Decisions related to warehousing, state reasons
(4) What is going to be your selling price? (In ₹)
To consumer
To retailer
To wholesaler
(5) SWOT Analysis
(6) List 3 ways of promoting your product.
 (7)Any schemes for
The Wholesaler
The Retailer
The Consumer
(8) Means of transport you will use and Why?
(9) Draft a social message of your label
(10) What cost effective techniques will you follow for your product.
(11)What cost effective techniques will you follow for your promotion
plan.
(12)Marketing Mix (4 P’s)
(13)Grading and Standardization
(14)Survey (five) about your product
(15)Conclusion (Future scope of your product study)
(16)Photo gallery
(17)Appendix (Extra information about product)
(18)Bibliography

Above all refer CBSE 2022-2023 syllabus follow the guidelines

mentioned for the project.

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