INTRODUCTION

The consumption of fast food has become increasingly prevalent among

college students due to its convenience, affordability, and diverse choices.
This study focuses on assessing customer satisfaction regarding fast food
among students at SN College in Kannur. Understanding the preferences,
experiences, and opinions of these consumers can provide valuable insights
into the fast-food industry and aid in enhancing services and products. Factors
such as taste, pricing, convenience, and service quality significantly influence
customer satisfaction in the fast-food sector. This research aims to delve into
the particular aspects that affect students/ perceptions of fast-food
establishments in and around SN College in Kannur. The modern lifestyle of
college students often involves a reliance on fast-food consumption due to its
convenience, affordability, and quick accessibility. SN College, located in
Kannur, houses a diverse student population representing various preferences
and tastes when it comes to fast-food choices. This study aims to delve into
the dynamics of customer satisfaction within the realm of fast-food
consumption among the student body at SN College. By conducting surveys,
interviews, and analysis of consumer behaviors, this study seeks to identify
key drivers that contribute to customer satisfaction, potential areas for
improvement, and the correlation between students/ satisfaction and their
loyalty to fast-food chains. The findings could be beneficial for fastfood
businesses in tailoring their offerings to better meet the preferences and
expectations of this consumer segment.

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STATEMENT OF PROBLEM
In order to maintain brand loyalty from the loyal customer and attract new
potential customer and attract new potential customer, SN college need to
study the level of customer satisfaction for the food and service it provides.
When consumer thinks about the convenience and price of an eating place has
an important role in determining the growth of fast food. Also, to compete the
competitors in the market and to satisfy the emerging needs of the consumer.

OBJECTIVES OF THE STUDY

1) To study the customer satisfaction of fast food among SN college students.

2) To find out the factors which contribute to customer satisfaction of fast
food.
3) To know about the monthly expenditure on fast food .

SCOPE OF THE STUDY

● The study focuses on understanding the level of satisfaction of

customers on fast food.
● The study is conducted with special reference to SN college students.

LIMITATIONS OF THE STUDY

The sample was confined to 50 respondents, thus the study cannot be

regarded as a full proof one. The study was conducted within a limited
duration. So a detailed study could not be made. The respondents were busy

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with themselves thus the availability of responses were very less. Lack of
prior experience.

RESEARCH METHODOLOGY
Sample size: The sample size consisted of 50 respondents. It includes college
students. Research Design: It included collecting information through
questionable. It is a descriptive research.

Sources of Data: Both primary and secondary data has been used for data
collection. Primary data has been collected through questionnaire, which is
the basic method of collection of primary data. Secondary sources such as
books and websites are used for collection of secondary data.

Sampling method: Convenient sampling is used to collect the samples,

Tools of data collection: Questionnaires are used to collect data from the
customers.

Tools of data analysis: The main tool used for data analysis is charts and
graphs. The data are also analysed by percentage method.

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CHAPTER SCHEME

Chapter-I
First chapter contains introduction, statement of the problem, scope of the
study, importance of study, objectives of study, sample design, sample size,
sources of data, method of analysis, tools of analysis and limitations of the
study.

Chapter-2
This chapter contains review of literature.

Chapter-3
This chapter contains Customer satisfaction, Why customer satisfaction is
important, Factors affecting customer satisfaction, Competitive Advantages
through Customer Satisfaction, Meaning of fast food, History of fast food,
Advantages of Fast Food, Disadvantages of Fast Food, Trends in India,
Reason for increasing demand, Most consumed brands.
Chapter-4 This chapter contains data analysis and interpretation.

Chapter-5 This chapter contains findings, suggestions and conclusion.

Bibliography Appendix