“A STUDY ON CUSTOMER SATISFACTION OF FAST FOOD AMONG

COLLEGE STUDENTS WITH SPECIAL REFERENCE TO SN COLLEGE,

KANNUR”
Report of the project study submitted in partial fulfilment of the requirements for the Bcom
degree of Kannur university

A PROJECT REPORT ON

Submitted by

SHADA T (SN21BR0124)

SREELAKSHMI T (SN21BR0125)

THANMAYA MANOJ (SN21BR0126)

THARUNI BABU (SN21BR0127)

2021-24 batch

Under the guidance of

MRS. UMA S

(Assistant Professor Department of Commerce)

COMMERCE

PG DEPARTMENT OF COMMERCE

SREE NARAYANA COLLEGE

Thottada , Kannur –670007

March-2021
 KANNUR UNIVERSITY

BONAFIDE CERTIFICATE

It is certified that, this project report “A STUDY ON CUSTOMER

SATISFACTION OF FAST FOOD AMONG COLLEGE STUDENTS
WITH SPECIAL REFERENCE TO SN COLLEGE, KANNUR” is a
bonafide work of SHADA T, SREELAKSHMI T, THANMAYA MANOJ
and THARUNI BABU who carried out the project under my supervision.

Dr. UMA. S Dr. REJITHA P R

PROJECT GUIDE HEAD OF DEPARTMENT

PG & RESEARCH DEPARTMENT OF COMMERCE

SREE NARAYANA COLLEGE
KANNUR
 DECLARATION

We, SHADA T, SREELAKSHMI T,THANMAYA MANOJ, and

THARUNI BABU hereby declare that the Project work entitled “A STUDY
ON CUSTOMER SATISFACTION OF FAST FOOD AMONG
COLLEGE STUDENTS WITH SPECIAL REFERENCE TO SN
COLLEGE, KANNUR” has been prepared by us and submitted to Kannur
University in partial fulfilment of requirements for the reward of Bachelor of
Commerce, is a record of original work done by us under the supervision of
Mrs Uma S Department Of Commerce, Sree Narayana, kannur

We also declare that this project Work has not been submitted by us fully or
partly for the award of any Degree, Diploma, Title or Recognition before.

PLACE:KANNUR
DATE : SHADA T
SREELAKSHMI T

THANMAYA MANOJ
THARUNI BABU
 ACKNOWLEDGMENT

A project report entitled “ A study on customer satisfaction of Fast food

among college students with special reference to SN college, Kannur ”has
been done under the supervision of Department of Commerce. Sree Narayana
College Kannur. We are deeply indebted to her without whose advice,
supervision and encouragement, the report would not have been successfully
completed.

We express our sincere thanks to Mrs. Rejitha PR Head of the Department,

for her valuable suggestions and guidance

We also express our sincere thanks to Mr CP satheesh, Principal of our

college for the encouragement and support.

We are thankful to our classmates, friends and others who helped in this
work. We would like to record our gratitude to those who helped us in one
way or other for the completion of this work.

SHADA T REG.NO : SN21BR0124

SREELAKSHMI T REG.NO : SN21BR0125
THANMAYA MANOJ REG.NO : SN21BR0126
THARUNI BABU REG.NO : SN21BR0127
 TABLE OF CONTENTS

CHAPTERS TITLE PAGE NO

BONAFIDE CERTIFICATE
DECLARATION
ACKNOWLEDGMENT
TABLE OF CONTENT
LIST OF TABLES
LIST OF FIGURES
1 INTRODUCTION
INTRODUCTION 1
STATEMENT OF PROBLEM 1
SCOPE OF THE STUDY 2
OBJECTIVES OF THE STUDY 2
LIMITATIONS OF THE STUDY 2
RESEARCH METHODOLOGY 3
CHAPTER SCHEME
2 REVIEW OF LITERATURE 5
3 THEORETICAL FRAMEWORK 9
4 DATA ANALYSIS AND INTERPRETATION 32

5 FINDINGS ,SUGGESTIONS AND CONCLUSION 56

BIBLIOGRAPHY
APPENDIX
 LIST OF TABLES
TABLE NO. TITLE PAGE
NO.
4.1 GENDER WISE CLASSIFICATION 32
4.2 DO YOU PREFER TO EAT FAST FOOD 33
4.3 HOW OFTEN DO YOU EAT FAST FOOD 34
4.4 WHICH FAST FOOD OUTLET DO YOU PREFER 35
NEAR SN COLLEGE KANNUR
4.5 WHICH FACTOR INFLUENCE YOU THE MOST 36
WHILE PURCHASING FAST FOOD
4.6 WHICH METHOD DO YOU ADOPT TO PURCHASE 37
FAST FOOD THE MOST
4.7 WHICH TYPE OF FAST FOOD DO YOU PREFER 38
THE MOST
4.8 DO YOU THINK ADVERTISEMENT ATTRACT AND 39
INFLUENCE YOUR FAST FOOD EATING
BEHAVIOR
4.9 WHAT IS YOUR USUAL CHOICE OF DRINKS 40
4.10 DO YOU VISIT SAME RESTAURANT OR TRY 41
DIFFERENT
4.11 DO YOU CHECK ONLINE RATINGS WHILE 42
CHOOSING RESTAURANT
4.12 WHICH TIME DO YOU PREFER TO EAT FAST 43
FOOD
4.13 HOW MUCH DO YOU SPENT MONTHLY ON FAST 44
FOOD
4.14 DO YOU DEPEND ON YOUR FAMILY FOR MONEY 45
TO PURCHASE FAST FOOD
4.15 WITH WHOM DO YOU PREFER TO EAT FAST 46
FOOD
4.16 ARE YOU AWARE OF THE HEALTH ISSUES DUE 47
TO THE CONSUMPTION OF FAST FOOD
4.17 DOES NUTRITIONAL INFORMATION INFLUENCE 48
YOUR
CHOICE REGARDING FAST FOOD
4.18 WHAT ARE THE MAIN REASONS FOR CHOOSING 49
FAST FOOD OVER NUTRITIOUS HOMELY FOOD
4.19 HAVE YOU EXPERIENCED ANY HEALTH ISSUES 50
AS A CONSEQUENCE OF CONSUMING FAST FOOD
4.20 DO YOU THINK YOUR FAST FOOD 51
CONSUMPTION IS INCREASING DAY BY DAY
4.21 ARE YOUR PARENTS AWARE ABOUT YOUR 52
INTAKE OF
FAST FOOD
4.22 DO YOUR PARENTS RESTRICT YOU FROM 53
HAVING FAST FOOD
4..23 WHAT IS YOUR LEVEL OF SATISFACTION ON 54
FAST FOOD
4.24 WHAT IS YOUR OPINION ON THE SERVICES 55
OFFERED IN THE FAST FOOD RETAILERS? RATE
YOUR SATISFACTION REGARDING THE
FOLLOWING FACTORS
 LIST OF CHARTS

CHART NO. TITLE PAGE NO

4.1 GENDER WISE CLASSIFICATION 32
4.2 DO YOU PREFER TO EAT FAST FOO 33
4.3 HOW OFTEN DO YOU EAT FAST FOOD 34
4.4 WHICH FAST FOOD OUTLET DO YOU PREFER 35
NEAR SN COLLEGE KANNUR
4.5 WHICH FACTOR INFLUENCE YOU THE MOST 36
WHILE PURCHASING FAST FOOD
4.6 WHICH METHOD DO YOU ADOPT TO PURCHASE 37
FAST
FOOD THE MOST
4.7 WHICH TYPE OF FAST FOOD DO YOU PREFER 38
THE MOST
4.8 DO YOU THINK ADVERTISEMENT ATTRACT AND 39
INFLUENCE YOUR FAST FOOD EATING
BEHAVIOUR
4.9 WHAT IS YOUR USUAL CHOICE OF DRINKS 40
4.10 DO YOU VISIT SAME RESTAURANT OR TRY 41
DIFFERENT
4.11 DO YOU CHECK ONLINE RATINGS WHILE 42
CHOOSING
RESTAURANT
4.12 WHICH TIME DO YOU PREFER TO EAT FAST 43
FOOD
4.13 HOW MUCH DO YOU SPENT MONTHLY ON FAST 44
FOOD
4.14 DO YOU DEPEND ON YOUR FAMILY FOR MONEY 45
TO PURCHASE FAST FOOD
4.15 WITH WHOM DO YOU PREFER TO EAT FAST 46
FOOD
4.16 ARE YOU AWARE OF THE HEALTH ISSUES DUE 47
TO THE CONSUMPTION OF FAST FOOD
4.17 DOES NUTRITIONAL INFORMATION INFLUENCE 48
YOUR
CHOICE REGARDING FAST FOOD
4.18 WHAT ARE THE MAIN REASONS FOR CHOOSING 49
FAST FOOD OVER NUTRITIOUS HOMELY FO
4.19 HAVE YOU EXPERIENCED ANY HEALTH ISSUES 50
AS A CONSEQUENCE OF CONSUMING FAST FOOD
4.20 DO YOU THINK YOUR FAST FOOD 51
CONSUMPTION IS INCREASING DAY BY DAY
4.21 ARE YOUR PARENTS AWARE ABOUT YOUR 52
INTAKE OF FAST FOOD
4.22 DO YOUR PARENTS RESTRICT YOU FROM 53
HAVING FAST FOOD
4.23 WHAT IS YOUR LEVEL OF SATISFACTION ON 54
FAST FOOD
4.24 WHAT IS YOUR OPINION ON THE SERVICES 55
OFFERED IN THE FAST FOOD RETAILERS? RATE
YOUR SATISFACTION REGARDING THE
FOLLOWING FACTORS
 CHAPTER 1
INTRODUCTION