Office of

Institutional
Advancement and
External Relations
JB, Sam, Nolan, Katalina
 Office of Institutional Advancement and External
Relations

Mission...
Help raise Wentworth's visibility and credibility
Foster strong relationships with alumni and friends
Secure financial resources in support of the university and its students
 Constantly Changing and
Evolving

Alumni Donations are critical

to Wentworth’s success
Development
and Alumni We were tasked with:
Relations • “Researching competitive schools’
approach to engage their alumni and
current trends and methods of acquiring
funding from groups/alumni and present
recommended actions”
Class Agents
 Class Agents
Class Agent Program
Class Agents Can:
Keep alumni aware of school activities
Encourage alumni to attend school-sponsored events
Rodger Williams, St. Mark’s, and Occidental College
Peer to peer recruiting sees higher conversion rate
Occidental College – “By implementing a class agent program
Occidental saw a 2x increase in reunion fundraising, a transition
from regular to leadership giving, increased annual fund
participation and an “exponential rise” in event attendance”
St. Mark’s – 25% of typical Alumni will donate after graduation.
Around 80% of class agents will donate
Class Agent
Marketing
Incentives
ID card access to certain
places
Free admission to sporting
events/social events
Class agent rates (50%)
Special invitations to lecture
and other campus events
At John Carrol University,
class agents can attend
Reunion at a discounted rate
(75%) if their contacts give to
the University during the year
In a digital world, digital
marketing is key.
Twitter, Instagram, TikTok
Cryptocurrency Donations
Cryptocurrency Donations
Total market of cryptocurrencies now exceeds
$1.6 trillion
Estimated that there are over 300 million crypto user
worldwide.
In 2021, there were $30 billion poured into
institutional investments
There have been 22+ Universities who have
received a $50 million donation by cryptocurrency
With the rising popularity of Cryptocurrency and
the use of technology, Alumni’s willingness to
donate with cryptocurrency is rising.
Cryptocurrency Donations
Tax Benefits
Donors can avoid the capital gains tax if they give
cryptocurrency directly to the college or university.
Colleges and universities also do not have to pay
capital gains tax on the donation.
Cryptocurrency donations are treated as property
and allow donors to write off the market value of
the donation on their tax return
The Giving Block and Donor Advised Funds are
organizations where you can set up Crypto
donations for your alumni
Donations Through
Venmo/Cash-App/PayPal
 Donations Through
Venmo/Cash-App/PayPal
U.S is now three years ahead of where it would have been
in its digital shift without the pandemic.
More than 60% of American millennials use at least one of
these payment platforms, also Gen-X and Baby Boomers
are getting over their previous skepticism of digital cash
transfers.
From 2014-2015, 45% increase in school donations made
through mobile devices and that has only gone up.
Impulse
Quick checkout
Higher conversion rate
Donations Through Venmo/Cash-
App/PayPal

The easier, the better.

Millennials are tied to their phones
Social Media!!!!
During events/fundraisers, have
Venmo/PayPal/Cash-App scan QR code ready to
go