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If Da Chronica
If Da Chronica
If Da Chronica
ISSUES
Tourist fruit picking in China has become an although less than 20 included the word
Fruits are among the earliest plants cultiva- important recreational activity in many metro- “orchard” in their names. Examples include the
ted in China and are beloved because of politan areas such as Beijing, Shanghai, Taoyuan World Eco-Agricultural Tourist
their diversity, their delectable flavors, their Guangzhou, Xiamen, and Shenzhen. Data from Attraction in Feicheng, Turfan Grape Ditch,
beauty, and their place in the landscape. the Beijing Fruit Tree Association indicates 533 Xinglong Town Ten Thousand Mu Tourist
Visiting orchards for recreation has become public tourism and picking orchards in Beijing, Orchard in Chengdu, Hongyang Chinese
an important tourist activity in large metro- with a total area of 19 thousand hectares. In Gooseberry and Green Tea Base in Du Jiangyan,
politan areas such as Beijing, Shanghai, 2002, the total income of farmers in suburbs of Mengzi County Ten Thousand Guava Orchard in
Guangzhou, and Shenzhen. Although a Beijing was 97.3 million yuans (1 yuan = US$ Yunnan, Nanfeng Luoli Sweet Oranges Eco-
huge market for tourist sites exists in China, 0.14), producing 3.4 kg of fruit per capita. In orchard in Jiangxi.
only 20 of 203 “National Agricultural the same year, the income from public harvest
Tourism Demonstration Plots” recognized by Although sightseeing combined with fruit
of cherries was more than 5 million yuans,
the National Tourism Bureau involve picking has been increasing in China with consi-
about a third of the total return for cherries. At
orchards. The planning and construction of derable physical and financial resources expen-
present, the average profit of some tourist
orchards specifically designed for tourists is ded, many orchards are still not built up to stan-
orchards is 2882 to 3293 yuans per hectare; the
now underway. dard, with poor accessibility, incomplete infra-
highest could be 12,000 yuans per hectare.
Tourist orchards have become a new cash crop structures and facilities, lack of diversity in pro-
for farmers in Beijing. ducts and programs, substandard service, and
THE TOURIST ORCHARD poor management. Some orchard managers
The National Tourism Bureau in China advoca- appear to be unaware of the national inspec-
The tourist orchard, as the name suggests, is a ted the development of industrial and agricultu- tion, or if they knew, paid little attention to it.
combination of tourism and orchard culture. ral tourism in 2001 and developed Inspection
This comprehensive concept integrates sight- Standards of National Industry and Agriculture
seeing, recreation, ecology, the local economy, Tourism Demonstration Tests in 2002. By the TOURIST ORCHARD
and science popularization. The development end of March 2004, more than 340 depart- CONSTRUCTION AND
of tourist orchards combines improvement of ments in 31 provinces underwent self-examina- MANAGEMENT
the fruit industry, expansion of leisure time acti- tion, provincial preliminary inspection, and
vities in rural areas for urban citizens, and the applied for national inspection. Based on the Currently most of Chinese tourist orchards are
promotion of the local tourist industry. With its results of this national inspection, 203 attrac- developing on the basis of traditional orchards.
tremendous multiplier effect, it can boost the tions were named “National Agricultural Tourist Although the ownership of some tourist
prosperity of local economies. Orchards” by the National Tourism Bureau, orchards has been transferred to individuals,
ISHS • 4