SARCO

BEAUTY
Minami Manami Akari Lucia Tsubura
ABOUT SARKO BEAUTY

Sarko Beauty is more than just a

hair retailer located in
Vancouver, Canada. We have a
goal to empower women
globally by inspiring confidence
and growing a supportive hair
community.

https://sarkobeauty.com/
01. USERBILITY TESTING

02. TECHNICAL SEO

03. SEO ON PAGE

04. SEO OFF PAGE

TABLE OF
CONTENT
01.

USABILITY
TESTING
SARKO BEAUTY
USABILITY TESTING
HOW USERS FEEL?

MY FIRST IMPRESSION OF THIS WEBSITE

This website is like half way done because some of

the buttons, pages and pictures are not working
How is this wig brand different from others?
They have a lot of information but not so organized
MENU
Two Menu Bars
“Review” in both of the menu bar
They have a blog but it is not included in the menu
Information is not so organized PICTURES
COLOURS
The colours in this website is not so unified

Light Pink is randomly used in some buttons

On review part, they use green for stars, and
very light pink which is hard to read for
customers’ name.
BUTTONS

Some buttons are not working

IMAGES

Most of the people in the pictures in this website are white, but mostly,
black people buy wigs
There are some pictures of dolls which look creepy
On shopping page, there is a huge PICTURES
picture like landing page
CONTENTS
Landing Page

Wigs
Collection List
Best Sellers
Review
As Seen On
Instagram Feed
Blog Post
01.

TECHNICAL SEO
SARKO BEAUTY
TECHNICAL SEO
SITEMAP AND ROBOTS TXT FILES
TECHNICAL SEO
ERRORS
TECHNICAL SEO
ERRORS
TECHNICAL SEO
WEIGHT OF THE IMAGES
TECHNICAL SEO
WEBSITE VITAL TEST
03.

SEO ON-PAGE
Internal linking
Title / Meta description / H1 and H2 / Alternative Text
 Home

/collection/ /pages/ /policies/ /account/ /blogs/

remy-hair-extention about terms-of-service login news

weft-clip-in-hair-extensions privacy-policy
color-match-service

wire-hair-extensions
contact

tape-in-hair-extensions
virtual-consultation
seamless-clip-in-hair-
extensions
help

ponytail-hair-extensions

faqs
sew-in-hair-extensions

our-factory
virgin-human-hair-wigs

lace-front-wigs

full-lace-wigs
shipping-policy

reviews
SEO ON-PAGE
SITEMAP
silk-top-wigs refund-policy

jewish-sheitel
return-policy

virgin-human-hair-topper
SEO ON-PAGE
INTERNAL LINKING
SEO ON-PAGE
INTERNAL LINKING
SEO ON-PAGE
CHECK THE CHARACTER COUNT OF TITLE

Conditions Items

Less than 60 21

Over 60 characters 95
European Human Hair Topper | PlatinumBlonde Ash
Total 116 Brown Roots and Lowlights + FREE GIFT
 SEO ON-PAGE
CHECK THE CHARACTER COUNT OF THE DESCRIPTION

Conditions Items (Total 116)

Less than 155 11

Over 155 characters 95

Missing 10

~Meta Description of Top Page~

Experience the most premium luxury 100% virgin human hair toppers, wigs, and remy human
hair extensions at Sarko Beauty! We are the #1 fastest growing hair community and
empower women by inspiring confidence. Be unapologetically you. Shop now!
 SEO ON-PAGE
META DESCRIPTION
Point of Image Meta Description
Under 156 characters
Include your entire keyword or keyword phrase
Use a complete, compelling sentence (or two)
Use active voice and make it actionable
Include a call-to-action
~Meta Description of Top Page~

Experience the most premium luxury 100% virgin human hair toppers, wigs, and remy
human hair extensions at Sarko Beauty! We are the #1 fastest growing hair community and
empower women by inspiring confidence. Be unapologetically you. Shop now!
SEO ON-PAGE
H1 AND H2

H1 Conditions Items H2 Conditions Items

Missing 5 Missing 0

Duplicate 5 Total 116

Total 116
SEO ON-PAGE
ALTERNATIVE TEXT

Conditions Items
Golden Blonde | Remy Hair Weft
Missing 35 (16%) Clip-Ins + FREE Bamboo Brush

Total 220

Golden Blonde | Remy Hair Weft

Clip-Ins + FREE Bamboo Brush
 SEO ON-PAGE
ALTERNATIVE TEXT

Point of Image Alt-text

Make it descriptive and specific Golden Blonde | Remy Hair Weft

Clip-Ins + FREE Bamboo Brush
Make it contextually relevant to
the broader page content.

Keep it shorter than 125

characters.
Golden Blonde | Remy Hair Weft
Use keywords sparingly, and Clip-Ins + FREE Bamboo Brush
don’t keyword stuff
04.

SEO OFF-PAGE
How many backlinks they have?
Are these coming from quality pages?
Are we having toxic links?
The percentage of
toxic links: 0.7%
(10 toxic links out of
1,511 backlinks)
Are these coming from quality pages?
Are we having toxic links?

Domain Command Spam Anchor Text First Last

Authority Authority Score Seen Seen
Domain Command Spam
Authority Authority Score

Backlinks have higher spam

score compare to other backlinks
Backlinks with higher backlinks tend
to have No-follow
Some backlinks with higher spam
score have high domain authority
THANK YOU