The Changan Brand

July 2020

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 OUTLINE

The Changan Brand

1. Introduction
2. History & Milestones
3. Global Background

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 The Changan Brand: Introduction

What does “Changan” mean?

• In the Chinese language…

• “Chang” means “Lasting”
• “An” means “Safety”

• And when combined…

• “Changan” means
“Lasting Safety”

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 The Changan Brand: History & Milestones
158 Years of History And Development

1862 1959 1984 1999

Li Hongzhang (1823-
Changan launched its The success of the
1901), a Chinese
1st production vehicle Star in a series of
Politician, General &
– the Changjiang government safety
Diplomat, founded Changan produced
Type 46. It made it’s collision tests
China’s 1st western China’s 1st mini
first public appearance convinced the
style engineering firm vehicle called the
at the People’s government to support
& 1st state-owned Star.
Republic of China’s the growth of China’s
enterprise. And the
10th Anniversary domestic vehicle
beginnings of Changan
Parade. industry.
Automobile.

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 The Changan Brand: History & Milestones
158 Years of History And Development

2006 2009 2011 2012

The Changan Eado

Changan’s 1st
“Changan” was Sedan debuted at the
The Changan Benni Passenger SUV, the
adopted as the official Internationale
was driven to Mt. CS35, was launched.
brand & company Automobil Ausstellung
Everest’s Base The larger CS75 soon
name. In the same (IAA) in Germany.
Camp, reaching an followed. These stylish
year, the 1st This model ushered in
altitude of 5,200 SUVs have grown
Passenger Car, the a new era for
meters (17,060 feet) popularity in the
Benni, was launched. Chinese-branded
Chinese SUV market.
vehicles.

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 The Changan Brand: History & Milestones
Top 10 Chinese Automotive Brands in China
2019 Retail Sales

1. Geely
2. Changan
3. Dongfeng
4. Greatwall
5. BAIC
6. SAIC
7. Chery
8. FAW
9. BYD
10. JAC

0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 The Changan Brand: History & Milestones
Awards Received

Hybrid Passenger Car National

Local Joint Engineering
Laboratory. National & Local Joint
Engineering Laboratory for Hybrid
Passenger Vehicle – The National
Development and Reform
Commission of the People's
Republic of China (2013)
State Key Laboratory of
Standardized Good Behavior
Automotive Noise Vibration and
Enterprise.
Safety Technology. The State Key
A Company of Good Conduct on
Laboratory of Vehicle NVH and
Standardization – Chongqing
Safety Technology – The Ministry
Municipal Quality and Technical
of Science and Technology of the
Supervision Bureau (2015)
People's Republic of China (2015)

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 The Changan Brand: Global Background

80,000 employees

More than 12,000 engineers and technicians from

18 countries, including 7,000 R&D personnel,
nearly 600 senior experts.

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 The Changan Brand: Global Background
Chongqing Beijing Hebei R&D Center Hefei R&D Changan Japan Changan US
Global R&D R&D Center (LCV) Center Designing Center R&D Center
Center

Changan
UK R&D
Center

Changan
Germany
Designing
Center

Changan
Italy
Designing
Center

Global Research & Development (R&D) Network

A global collaborative R&D pattern with different emphases has been established. There are 9 R&D
Centers in 6 countries: Chongqing City, Beijing City, Hebei Province, Hefei City, Turin of Italy,
Yokohama of Japan, Birmingham of UK, Detroit of US, & Munich of Germany.

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 The Changan Brand: Global Background
Selling Changan vehicles in over 35 countries worldwide

Algeria Ecuador Kuwait Pakistan

Angola Egypt Laos Paraguay
Argentina Georgia Lebanon Russia
Azerbaijan Ghana Malaysia Saudi Arabia
Bonaire/Curacao Guatemala Myanmar Syria
Chile Ivory Coast Nigeria Thailand
Colombia Iran Nicaragua Uruguay
Costa Rica Iraq Panama United Arab Emirates
Dominica Jordan Peru

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 Brand Highlights of Changan

158 Years of 36 Years of Serving Rank 6 9 R&D

History & Automotive Customers in among Top 10 Centers in 6
Development Expertise 35 Countries Auto Brands Countries
in China

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
 The Changan Brand

158 Years of History, with

36 Years of Automotive
Expertise.
Building vehicles that please our customers is
what motivates us in everything we do.

As we introduce Changan to new markets globally,

we strive to always meet ever-changing needs of
our customers no matter where they live.

Sales Training Department | Changan Motor Philippines, Inc. (CMPI)

This material is for internal Changan Distributor and Dealership use only.
Sales Training Department | Changan Motor Philippines, Inc. (CMPI)
This material is for internal Changan Distributor and Dealership use only.