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    Mudrex Teardown 1.1

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    atharva
    This document summarizes a teardown of the Mudrex crypto investing app. It identifies problems with user retention and proposes solutions like incentivizing KYC completion, adding risk analyses and expense details for coinsets, using notifications to encourage investing during dips, and developing an AI tool called Mudrex Alpha to recommend coinsets based on users' financial goals. It prioritizes these solutions based on their expected reach, impact, confidence, effort required, and an RICE score. Finally, it outlines some proposed success metrics like Net Promoter Scores and active user counts.

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    Mudrex Teardown 1.1

    Uploaded by

    atharva
    36 views17 pages
    This document summarizes a teardown of the Mudrex crypto investing app. It identifies problems with user retention and proposes solutions like incentivizing KYC completion, adding risk analyses and expense details for coinsets, using notifications to encourage investing during dips, and developing an AI tool called Mudrex Alpha to recommend coinsets based on users' financial goals. It prioritizes these solutions based on their expected reach, impact, confidence, effort required, and an RICE score. Finally, it outlines some proposed success metrics like Net Promoter Scores and active user counts.

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    This document summarizes a teardown of the Mudrex crypto investing app. It identifies problems with user retention and proposes solutions like incentivizing KYC completion, adding risk analyses and expense details for coinsets, using notifications to encourage investing during dips, and developing an AI tool called Mudrex Alpha to recommend coinsets based on users' financial goals. It prioritizes these solutions based on their expected reach, impact, confidence, effort required, and an RICE score. Finally, it outlines some proposed success metrics like Net Promoter Scores and active user counts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    36 views17 pages

    Mudrex Teardown 1.1

    Uploaded by

    atharva
    This document summarizes a teardown of the Mudrex crypto investing app. It identifies problems with user retention and proposes solutions like incentivizing KYC completion, adding risk analyses and expense details for coinsets, using notifications to encourage investing during dips, and developing an AI tool called Mudrex Alpha to recommend coinsets based on users' financial goals. It prioritizes these solutions based on their expected reach, impact, confidence, effort required, and an RICE score. Finally, it outlines some proposed success metrics like Net Promoter Scores and active user counts.

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    of 17

    Mudrex

    Teardown
    Saranya Moore & Atharva Kulkarni

    SEPTEMBER 25, 2022


    Saranya Moore & Atharva Kulkarni

    Index
    Introduction & Mission
    Problem Statement
    Personas
    Empathy Map
    User Journey
    Solutions
    UX
    Prioritisation
    Success Metrics
    Saranya Moore & Atharva Kulkarni

    Introduction & Mission


    Mudrex is a product which allows public to invest in crypto currencies easily
    using expert curated crypto baskets based on themes called Coin Sets

    The Mudrex team is on a mission to make crypto accessible to anyone and


    everyone

    The app is Downloaded by 7L+ user, available in 100+ Countries, $3B+ Trade
    Volume and $20M+ Assets under Management

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Problem Statement
    Many of the acquired users leave the app after initial few sessions
    as they don't consider crypto as an asset class

    Problem
    Communication regarding the product and lack of faith

    Assumptions
    Coinset is the only asset
    Conversions from Referrals is good
    User is activated when they do their first investment
    MAU is 10% of Downloads of the app

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Personas
    Age: 25
    Location: Pune
    Income: 16 LPA

    Anjali Profession: IT Engineer

    Pain Points:
    1. Confusing coinsets
    2. Not enough info on coinsets to be decisive
    3. No risk analysis for coinsets
    4. Difficult to add funds (Lack of UPI options)
    5. Government Policies

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Personas
    Age: 35
    Location: San Francisco
    Income: $120k per annum
    Ben Profession: Marketing

    Pain Points:
    1. Interested in investing in crypto but doesn't have time
    to research
    2. Doesn't understand the crypto world
    3. Difficulty in trusting different apps in crypto space
    4. Fears losses
    5. Is concerned about his privacy

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Empathy Map

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    User Journey

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Solutions
    Sr. No. Pain Points Solutions

    Collaboration with trusted financial influencers


    1 Trust in Mudrex
    Incentivise KYC completion

    Adding additional info including risk analysis, expense ratio, exit load
    2 Not enough info to choose a coinset
    and handling charges for each coinset

    3 Negative returns during bare market Assurance over notifications & in app personalised insights

    4 Lack of Knowledge of Crypto & Confusing flow Recommendations & Knowledge Base

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Solution 1 -
    Increasing trust in Mudrex leading
    Incentivise KYC to successful KYC

    Incentivising
    the KYC in order to make user
    finish their KYC
    Motivating the user to invest
    when most of the coinsets
    have negative returns

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Solution 2 -
    Risk Analysis
    Helps users in risk comparison of
    coinsets
    There is a scope to add expense
    ratio & exit load (even if it is zero)

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Solution 3 - In app
    Notification
    Encourages users to buy during
    the dip even after loss

    Makes the user return to app if


    the portfolio is going good

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Solution 4 - Mudrex
    Alpha
    User can add his financial goal
    and expected timeline

    Mudrex Alpha recommends


    coinsets to help users attain their
    goals

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Solution 5 -
    Knowledge Base Invest CTA which will directly
    take users to the invest page

    Videos from popular creators &


    influencers in the financial
    domain on the coinsets

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Prioritisation
    Sr. No. Solution Reach Impact Confidence Efforts RICE

    1 Incentivise KYC 5000 0.7 70% 30 81.66

    2 Risk Analysis Meter 35,000 0.25 40% 45 77.77

    3 Notifications 45,000 0.25 50% 25 225

    Recommendations (Mudrex AI) &


    4 7000 0.5 60% 60 35
    Knowledge Base

    Reach = No. of users per month


    Impact = Scale of 0 to 1
    Confidence = Scale of 0 to 1
    Efforts = No. of Working Days

    Index | Problem | Personas | Empathy Map | User Journey | Solution | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Success Metrics

    Net Promoter Scores of existing users


    No. of activated users per month
    No. of recurring investments per quarter
    Daily Active Users
    Monthly Active Users
    Average investment portfolio

    Intro | Problem | Personas | Empathy Map | User Journey | Solutions | UX | Prioritisation | Success Metrics
    Saranya Moore & Atharva Kulkarni

    Thank You!

    Consumers do not buy products. They buy product benefits. - David Ogilvy

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