Grey Bangladesh Advertising Ltd typically use various pricing models, including:

1. Hourly Rates: Some agencies charge clients based on the number of hours worked by
their team members on the project. Hourly rates can vary depending on the experience
level of the team members involved.
2. Project-Based Pricing: For specific projects with well-defined scopes of work, agencies
may offer a flat fee or project-based pricing. This approach provides clients with clarity
on costs upfront.
3. Retainer Agreements: In retainer agreements, clients pay a recurring fee to retain the
services of the agency on an ongoing basis. This can be beneficial for clients who
require continuous support and assistance with their marketing efforts.
4. Performance-Based Pricing: In some cases, agencies may tie their compensation to the
performance or results of the campaign. This could involve metrics such as sales
generated, leads generated, or other key performance indicators.
5. Commission-Based Pricing: In commission-based pricing models, agencies earn a
percentage of the media spend or sales generated by the campaign. This model is more
common in media buying and advertising placement services.

It's important for clients to discuss their specific requirements and budget constraints
with Gray Bangladesh to determine the most suitable pricing structure for their needs.
Additionally, pricing can vary based on the market conditions, competition, and the
agency's reputation and expertise.