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Contents
1 SWOT ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.1 SWOT ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1. SWOT ANALYSIS
NARAYAN CHANGDER
1.1 SWOT ANALYSIS
1. Which is correct? 4. What is the best way to keep track of
growth, strengths, and weaknesses?
A. Strengths are weaknesses.
A. Consistent business analysis and
B. Weaknesses are strengths.
strategic planning
C. Opportunities are opportunities. B. Implementing new technologies with-
D. Threats are opportunities out analysis
C. Ignoring weaknesses and focusing
2. External forces influence and affect ev-
only on strengths
ery company, organization and individual.
Whether these factors are connected di- D. Relying on external consultants for
rectly or indirectly to an opportunity (O) analysis
or threat (T), it is important to note and 5. What does the ‘W’ in SWOT analysis
document each one. Which of these is not stand for?
an opportunity or a threat?
A. Weaknesses
A. Trends
B. Winning strategies
B. Demographic
C. Wise decision-making
C. Trademarks, patents and copyright D. Widespread market reach
D. Relationships with suppliers and part-
6. What does SWOT stand for in personal
ners
SWOT analysis?
3. What is the English translation of “talep”? A. Strengths, Weaknesses, Objectives,
A. Aversion Threats
B. Strategies, Weaknesses, Opportuni-
B. Demand
ties, Threats
C. Assessment
C. Strengths, Weaknesses, Opportuni-
D. Deficiency ties, Threats
1. C 2. C 3. B 4. A 5. A 6. C
1.1 SWOT ANALYSIS 3
D. Strategies, Weaknesses, Objectives, A. Strength

Threats B. Weakness

7. What does the acronym SWOT stand for? C. Opportunity
A. Strengths, Weaknesses, Octopus, D. Threat
Threats
12. Which subtopic of SWOT analysis focuses
B. Strengths, Weaknesses, Opportuni- on the negative aspects of a company or
ties, Threats organization?
C. Strengths, Weak points, Opportunities, A. strengths
Threats B. opportunities
D. Strengths, Weaknesses, Opportuni- C. threats
ties, Time
D. weaknesses
8. What do weaknesses refer to in a SWOT
13. Press/media coverage of your company.
analysis?
A. Strength
A. Areas where the business needs to im-
prove to remain competitive B. Weakness
B. Favorable external factors that could C. Opportunity
give an organization a competitive advan- D. Threat
tage
14. The government has created a project to
C. Factors that have the potential to harm stimulate the economy:Taste, Shop, Use
an organization means
D. Factors that separate an organization A. Strong points
from the competition
B. weakness
9. highly experienced executives C. chance
A. strength D. obstacle
B. weakness 15. Choose the correct option
C. opportunity
D. threat
10. “A marketing strategy that focuses on

ensuring that a business’s weaknesses
don’t make it even more vulnerable to the
threats it already faces” is called
A. S-T Strategy
B. S-O Strategy
C. W-T Strategy A. Political
D. W-O Strategy B. Economic
11. Internal resources such as skilled, knowl- C. Socio-Demographic
edgeable staff. D. Technological
7. B 8. A 9. A 10. C 11. A 12. D 13. C 14. C 15. D 16. A

1.1 SWOT ANALYSIS 4
16. The first steps management should con- the spread of technology and knowledge,
sider when planning a new project is to but it can also result in job displacement,
determine income inequality, and cultural homoge-
A. External strengths and threats. nization.
B. External weaknesses and opportuni- B. Globalisation only brings positive ef-

ties. fects to local economies
C. Internal opportunities and threats. C. Globalisation leads to complete de-
struction of local economies
NARAYAN CHANGDER
D. Internal strengths and weaknesses.
D. Globalisation has no impact on local
17. These forces are people’s characteristics economies
and lifestyle that impinge on the opera-
tions of a firm 22. Which of the following is an example of a
A. Political forces personal weakness?
B. Economic forces A. Good problem-solving skills
C. Sociocultural forces B. Inability to work under pressure
D. Technological forces C. Strong leadership skills
18. Emerging competitors. D. Effective time management

A. Strength 23. What is the primary reason for performing
B. Weakness a SWOT analysis?
C. Opportunity A. to identify factors that will affect the
D. Threat company’s future performance
B. to decide which products or services a
19. High increase access to quality resource
company should offer
materials.
C. to develop a marketing strategy
A. Strength
B. Weakness D. to identify the company’s competitors
C. Opportunity 24. Who usually conducts a SWOT Analysis for

D. Threat a business?
A. Financial Institutions/Banks
20. Ways to make changes and take advan-
tage of the market are B. Lawyers
A. Threats C. Employees
B. Opportunities D. Managers
C. Strengths
25. Negative publicity
D. Weaknesses
A. S
21. What is the impact of globalisation on local
B. W
economies?
C. O
A. Globalisation can lead to increased
competition, access to new markets, and D. T
17. C 18. D 19. A 20. B 21. A 22. B 23. A 24. D 25. D 26. B 26. D
1.1 SWOT ANALYSIS 5
26. Setting and examples will help C. It can help students improve their
guide you to create a business goal that singing and dancing skills
will make you feel proud.

D. It can help students become better at
A. exemplary playing video games
B. specific 31. Which of the following could be a weak-
C. expert ness?
D. achievable A. A developing market such as the Inter-
net
27. What is the Turkish equivalent of “Subsi-
dies”? B. Competitors with access to better
channels of distribution
A. Incentives
C. Poor quality of goods and services
B. Regulations
D. Special marketing expertise
C. Discounts
D. Values 32. Which method is used to distribute directly
from the manufacturer to the customer?
28. During your SWOT analysis, you learn that A. Direct Distribution
a small socialist country in Latin America
has decided to open its market to foreign B. Intensive Distribution
investment. You believe that consumers C. Starbucks Distribution
in the new market have a need for your
D. Indirect Distribution
product. Where would you analyze this in-
formation in your SWOT analysis? 33. Available financial resources
A. A. Threats A. S
B. Weaknesses B. W
C. A. Strengths C. O
D. A. Opportunities D. T
29. What is LDM? 34. A major factory in town just shut down
A. Learning Delivery Models leaving many in the community without a
paycheck and disposable income.
B. Learning Distance Modality
A. Strength
C. Listening Delivery Modes
B. Weakness
D. Learning Delivery Modalities
C. Opportunity
30. In what ways can SWOT analysis be ben-
D. Threat
eficial for university students?
A. It can help students identify their 35. Overseas demand for product
strengths, weaknesses, opportunities, A. S
and threats for career planning and per-
sonal development. B. W
B. It can help students learn how to cook C. O

and do laundry D. T
27. A 28. D 29. D 30. A 31. C 32. A 33. A 34. D 35. C 35. D 36. A
1.1 SWOT ANALYSIS 6
36. Categorise the following:KFC in the top 10 40. Which of the following aspects are related
fast food brands in the world to the external environment?
A. Strength A. Strengths
B. Weakness B. Opportunities
C. Opportunity C. Threats
D. Threat D. Weaknesses
Explanation:Controlled by KFC. good thing
NARAYAN CHANGDER
41. What is the purpose of a SWOT matrix?
37. Nepal Started Email/ Internet Service A. To arrange the four lists together in
from one view
A. 1990 B. To calculate financial projections
B. 1994 C. To create marketing campaigns
C. 1995 D. To analyze customer feedback
D. 2000 42. Which of the following is an example of a
career opportunity?
38. What is one of the strengths of Starbucks?
A. Internship programs
A. It has a low employee turnover
B. Job openings
B. It focuses on healthy lifestyle products
C. Volunteer work
C. It offers customized products in differ-
ent countries D. Retirement plans
D. It has a strong brand recognition 43. During the SWOT analysis Mr. Jonas has
learned that another restaurant will be
39. What are the opportunities that can be ex- opening soon at the same location. He
plored in a SWOT analysis for a business? believes that consumers will be more in-
A. Maintaining the status quo, avoiding terested in the new restaurant. Where
change or innovation, ignoring market would you analyses this information in
trends or customer demands, resisting your SWOT analysis?(REM)
technological advancements A. strengths
B. Identifying new markets, developing B. weaknesses
new products or services, expanding into C. opportunities
new geographic areas, forming strategic
partnerships, and leveraging technology D. threats
advancements. 44. The company decides to open its marekt to
C. Focusing solely on internal factors, ne- foreign countries where there is a need for
glecting external opportunities, failing to your product. How does this information
adapt to changing market conditions, lack- fit into the SWOT analysis?
ing a competitive edge A. It’s a threat
D. Reducing costs and expenses, down- B. It’s an opportunity
sizing the workforce, closing underper-
forming locations, cutting back on market- C. It’s a strength
ing efforts D. It’s a weakness
37. B 38. D 39. B 40. B 40. C 41. A 42. B 43. B 44. B 45. A
1.1 SWOT ANALYSIS 7
45. What is one of the weaknesses of Star- C. Unrealistic

bucks?
D. Based on future events

A. It has a premium price policy
B. It has a high employee turnover 51. If you wanted to look at factors out of con-
trol of the business which may affect it,
C. It has a strong presence in emerging
you would look at:
markets
D. It has a wide range of product offer- A. Strengths and weaknesses
ings B. Outsiders or threats
46. A SWOT analysis examines internal and C. Strengths and threats
external environment. (REM)
D. Opportunities and threats
A. true
B. false 52. Poor financial management
47. What does the ‘O’ in SWOT analysis rep- A. Strong points
resent?
B. Weaknesses
A. Opportunities
B. Objectives 53. I am excellent at programming and finance
C. Outcomes A. strength
D. Obstacles B. weakness
48. Which of the following could be a C. opportunity
strength?
D. threat
A. Weather
B. A new international market 54. Explain the impact of globalisation on em-
C. A price that is too high ployment in local economies.
D. The location of a business A. Globalisation always creates new job
opportunities in local economies
49. What are the potential weaknesses of
globalisation in local economies? B. Globalisation only leads to job dis-
placement and wage stagnation in local
A. Preservation of cultural diversity economies
B. Increased job opportunities
C. Globalisation can lead to both positive
C. Some potential weaknesses of glob- and negative impacts on employment in lo-
alisation in local economies include job cal economies. It can create new job op-
displacement, income inequality, and cul- portunities through increased trade and
tural homogenization. investment, but it can also lead to job dis-
D. Decreased income inequality placement and wage stagnation as compa-
nies seek lower-cost labor in other coun-
50. The information in the SWOT must be? tries.
A. Honest and Real D. Globalisation has no impact on employ-
B. Theoretical ment in local economies
46. A 47. A 48. D 49. C 50. A 51. D 52. B 53. A 54. C 55. C
1.1 SWOT ANALYSIS 8
55. What is the importance of conducting a 60. External factors that a company may be
SWOT analysis? able to take advantage of would be listed
A. To evaluate internal factors of a busi- under
ness A. Threats
B. To evaluate external factors of a busi- B. Opportunities
ness
C. Strengths
C. To evaluate both internal and external
factors of a business D. Weaknesses
NARAYAN CHANGDER
D. To evaluate the financial performance
of a business 61. Great communication skills and analytical
abilities is an example of a type of
56. What is the purpose of SWOT analysis?
A. Strength
A. To identify internal and external fac-
tors that affect the objectives of a venture B. Weakness
or project C. Opportunity
B. To evaluate the strategic position of or- D. Threat
ganizations
C. To generate meaningful information 62. The following are examples of Strength
for decision-making processes except, , , , ,
D. All of the above A. Cheap raw materials
57. Poor sanitation practices by the helpers. B. Too many competitors
A. Strengths C. Skilled employees
B. Weaknesses
D. Small capital outlay
C. Opportunities
D. Threats 63. A new technology just hit the market
that makes your flagship product obsolete.
58. An honest assessment of the company’s What does this new technology represent
structure, capabilities, resources, and in a SWOT analysis?
skills is defined as:
A. Threat
A. SWOT process
B. Creative destruction
B. Internal review
C. External review C. Weakness
D. None of the options D. Bankruptcy
59. Looking at the following sentences can you 64. What is the meaning of the letter “W”
identify which is an Opportunity? from the SWOT Analysis?
A. New market opened up
A. Strong points
B. Minimum wage so higher wages have
to be paid B. weakness
C. Negative publicity C. chance

D. Good financial situation D. obstacle
56. D 57. B 58. B 59. A 60. B 61. A 62. B 63. A 64. B 65. B
1.1 SWOT ANALYSIS 9
65. dilapidated equipment and machineries 71. SWOT stands for?

A. strength A. Strengths, Wellbeing, Opportunities,

B. weakness Threat
C. opportunity B. Sudden Weaknesses, Outstanding
Threats
D. threat
C. Social Ways of Overcoming Threats
66. Which of the following is an example of a
personal objective? D. Strengths Weakness Opportunities
Threats
A. To develop leadership skills
B. To ignore personal weaknesses 72. Name one weakness about Starbucks:
C. To avoid external threats A. not customized to local
D. To focus only on personal strengths B. not easily affordable
67. Strengths and weaknesses within a SWOT C. high employee turnover
analysis can include
D. all of the above
A. organisation
B. law 73. A number of staff have complex family
situations that can make them unreliable;
C. products
you worry that some may quit.
D. marketing
A. strength
E. competitors
B. weakness
68. Who invented the quality management cy-
C. opportunity
cle?
D. threat
A. Louis Pasteur
B. Henry Ford 74. Which of these elements does not support
C. Johannes Gutenberg a successful marketing campaign?
D. Walter Siwhart A. Setting a budget.
69. tax increases B. Researching who your customers are.

A. strength C. Setting marketing aims and objectives.
B. weakness D. Using un-trained staff to develop the
C. opportunity campaign.
D. threat 75. How often should a SWOT Analysis be per-

formed?
70. Which of the following is an example of a
tool used in personal SWOT analysis? A. only when specific issues need to be
A. Mind mapping addressed
B. Social media B. at least once per year

C. Public speaking C. only when the business starts
D. Marketing research D. every 3-5 years
66. A 67. A 67. C 67. D 68. D 69. D 70. A 71. D 72. D 73. B 74. D 75. B
76. B
1.1 SWOT ANALYSIS 10
76. Unclear unique selling proposition. 81. The three Ps in relation to CSR are
A. Strength A. Planet
B. Weakness B. Profit
C. Opportunity C. People
D. Threat D. Planning
77. What do opportunities refer to in a SWOT 82. Increase in consumption patterns
NARAYAN CHANGDER
analysis? A. S
A. Favorable external factors that could B. W
give an organization a competitive advan-
tage C. O
B. Factors that have the potential to harm D. T

an organization 83. New government regulations is an exam-
C. Factors that separate an organization ple of a(an)
from the competition A. Strength
D. Areas where the business needs to im- B. Weakness
prove to remain competitive
C. Opportunity
78. External factors are: D. Threat
A. Strengths and Weaknesses
84. Mobile Phone Started in Nepal:
B. Opportunities and Threats
A. 1925
C. Strengths and opportunities
B. 1994
D. Weakness and strengths
C. 1999
79. Things outside a business that managers D. 2000
cannot control (as it relates to SWOT)
A. Internal Factors 85. Tangible assets such as intellectual prop-
erty, capital, proprietary technologies,
B. External Factors and etc.
C. Temperature A. Strength
D. Weather B. Weakness
80. What are critical success factors in SWOT C. Opportunity
analysis? D. Threat
A. Aspects of the business that are
strong and give a competitive advantage 86. It is widely known that Highly Brill has the
best-trained and most respected staff of
B. Factors that put the business at a dis- all of the centres in the locality.
advantage
A. Strength
C. Openings in the marketplace that can
be taken advantage of B. Weakness
D. External factors that may affect the C. Opportunity

business in a negative way D. Threat
77. A 78. B 79. B 80. A 81. A 81. B 81. C 82. C 83. D 84. C 85. A 86. A 87. B
87. Internal factors are: C. W-T Strategy

A. Threats and opportunities D. W-O Strategy

B. Strengths and weaknesses
93. What is the purpose of SWOT analysis in
C. Strengths and opportunities strategic planning?
D. Weakness and opportunities A. To develop actionable plans based on
analysis
88. Which one refer as favorable internal ac-
tivities, processes, and behavior of a prod- B. To evaluate the significance of exter-
uct or business? nal opportunities and threats
A. Strength C. To identify internal strengths and
weaknesses
B. Weaknesses
D. To prioritize initiatives and allocate re-
C. Opportunities
sources effectively
D. Threats
94. What does “R” in SMART goals stand for?
89. Which subtopic of SWOT analysis involves
identifying internal factors that may hin- A. Remember
der the success of a company or organiza- B. Refresher
tion?
C. Relevant/Realistic
A. Opportunities
D. none of above
B. Weaknesses
C. Threats 95. Decreasing disposable income
D. Strengths A. S
B. W
90. Lack of access to quality natural resources.
C. O
A. Strength
D. T
B. Weakness
C. Opportunity 96. The benefit that we can get when we ex-
press ourselves fully.
D. Threat
A. Self-control
91. CAN established in Nepal:
B. Happiness
A. 1950
C. Less inner Conflict
B. 1972
D. Better decision maker
C. 1995
D. 1940 97. An external situation which could damage
your scope for attaining objectives.
92. “A marketing strategy that focuses on us-
A. opportunity
ing a business’s strengths to overcome its
threats” is called B. threat
A. S-T Strategy C. strength
B. S-O Strategy D. weakness
88. A 89. B 90. B 91. B 92. A 93. C 94. C 95. D 96. B 97. B 98. B
98. Categorise the following:KFCs mostly un- A. Anything that can negatively affect the
healthy food menu business from the outside
A. Strength B. Anything that can affect the business
from the inside
B. Weakness
C. Anything that can positively affect the
C. Opportunity
business from the outside
D. Threat
D. Anything that is irrelevant to the busi-
Explanation:Controlled by KFC. not the
NARAYAN CHANGDER
ness
best thing for their image (although debat-
able as many shop there for the menu). 103. IDENTIFY THE COMPONENT THROUGH
EXAMPLES:DONATION FROM PARTNER
99. An effective method for gathering exter-
COMPANIES AND COMMUNITIES
nal information for use in a SWOT analysis
is A. STRENGTH
A. competition scanning. B. WEAKNESS
B. environmental scanning. C. OPPORTUNITY
C. threat scanning. D. THREAT
D. opportunity scanning. 104. The first step Mr. Jonas consider deter-
mining the feasibly of a new project or ex-
100. It is one of the oldest centers in the area pansion project is to determine? (REM)
and needs some redesign.
A. External strengths and threats
A. Strength
B. External weaknesses and opportuni-
B. Weakness ties
C. Opportunity C. Internal opportunities and threats
D. Threat D. Internal strengths and weaknesses
101. Identify 5 steps in how to write up a 105. The city of Chicago became the meat pack-
good swot analysis? ing capital of the world in the late 1800s
A. Add strengths and weaknesses, iden- and early 1900s, as it was a major rail-
tify opportunities and threats, determine road hub, allowing for cattle from all over
the objectives, sort by importance, draw the west to be shipped in, and processed
conclusions. meat to be shipped eastward. The team
name of the city’s professional basketball
B. Determine the objectives, create a team was meant to reference the city’s
grid, label each box, add strengths and meat packing tradition and strength.
weaknesses, draw conclusions.
A. Chicago Bulls
C. Draw conclusions, Determine the ob-
jectives, create a grid, label each box, add B. Illinois Wild
strengths and weaknesses. C. Chicago White Sox
D. none of above D. none of above
102. What are considered as threats in a 106. The Center is located within a two-
SWOT analysis? minute walk of the main bus station, and
CHECK GOOGLE PLAY BOOKS FOR ANSWERS KEYS

is a fifteen-minute ride away from the lo- C. Increase in trade barriers

cal railway station. D. Reduction in access to new markets

A. Strength
111. Which is an internal factor?
B. Weakness
A. 1. Opportunities, obstacles, weak-
C. Opportunity nesses, strengths
D. Threat B. 2. Strengths, Weaknesses
107. A learning delivery modality where learn- C. 3. Opportunities, Weaknesses,
ing takes place between the teacher and Strengths
the learners who are geographically re- D. 4. Obstacles, Opportunities
mote from each other during instruction.
112. What are some of the impacts of global-
A. face to face
ization on cultural diversity?
B. distance learning
A. Homogenization of cultures
C. blended learning
B. Increased cultural exchange
D. home schooling C. Loss of traditional practices
108. What is the purpose of identifying weak- D. Globalization has led to the spread of
nesses in a SWOT analysis? Western culture and values
A. To acknowledge areas needing im- 113. Nike has a really strong brand. Which
provement factor of SWOT does this describe?
B. To highlight positive contributions and A. Strength
advantages over competition
B. Weakness
C. To seek out options for growth and im-
provement C. Opportunity
D. To create a strategy for dealing with D. Threat

threats 114. These are positive impacts of various ex-
ternal environments on the profitability of
109. skills/talented employee
an industry. These are only potential, in-
A. strengths direct and prospective.
B. weaknesses A. Strengths
C. opportunities B. Weaknesses
D. threats C. Opportunities
110. What are some of the positive outcomes D. Threats

of globalisation in international trade? 115. The internal areas where the business ex-
A. Increase in production costs cels is
B. Some benefits of globalisation in inter- A. Strengths
national trade include increased access to B. Opportunities
new markets, reduced production costs,
risk diversification, and transfer of knowl- C. Threats
edge and technologies. D. Weaknesses

116. How can you identify your strengths in 121. what are the characteristics of swot anal-
SWOT Analysis? ysis?
A. Consider your competitive advantages A. Weaknesses and Strengths aptitudes
and behaviours
B. Think about what you do well and nat-
urally B. opportunities values mission and
strengths
C. Take into account the resources you
have access to C. threats, debilities opportunities and
NARAYAN CHANGDER
strawhats
D. All of the above
D. Weaknesses strengths Threats and
117. Opening up of new markets because of Opportunities
government agreement
122. Which among the following defines
A. Strength
WEAKNESS?
B. Weakness
A. external, negative, not under your con-
C. Opportunity trol
D. Threat B. Internal, positive, under your control
118. How would you say “Experience” in Turk- C. Internal, negative, not under your con-
ish? trol
A. Experience D. Internal, negative, under your control
B. Fast 123. What is the purpose of a SWOT diagram?

C. Growth A. To analyze a project or business ven-
D. Forward ture
B. To identify market fluctuations
119. Tourist attractions and historical place
C. To assess government regulations
A. Strength
D. To evaluate public perception
B. Weakness
C. Opportunities 124. Which of the following SWOT elements
are internal factors for a business?
D. Threats
120. If a business conducts a SWOT analysis to B. Opportunities and Threats
decide whether or not to expand, which of
the following would be categorized as an C. Strengths and Opportunities
“O”? D. Weaknesses and Threats
A. money is available for the expansion
125. Japanese culture and technologies
B. there is a potential for increased prof-
A. Strength
its
B. Weakness
C. new competition could enter the mar-
ket C. Opportunities
D. company expenses have increased D. Threats

126. Any opportunities that exist outside that 131. Which is the most accurate definition of
can be optimized, is the definition of the term marketing campaigns?

A. Strength A. A sequence of events to take a product
B. Weakness to market.
C. Opportunity B. Getting the right product to the right

place at the right time.
D. Threat
C. The efforts of a company or third party
127. What are some examples of weaknesses marketing company to increase aware-
in a SWOT analysis? ness of a particular product or service.
A. Lack of resources, poor management, D. Taking a group of people and invading
limited market presence, outdated tech- another country.
nology
132. Which of the following is a factor that
B. Ineffective marketing, poor financial cannot be controlled?
performance, lack of strategic planning
A. distribution
C. Inefficient processes, lack of cus-
tomer focus, outdated products B. production
D. Lack of innovation, strong competition, C. Human resources
excessive debt D. Competitor
128. Which of the following is considered a
133. The following is an external analysis of
weakness in a SWOT analysis?
the SWOT matrix
A. Internal factor
A. Strength dan Opportunity
B. Opportunity
B. Strength dan Threat
C. Strength
C. Strength dan Weakness
D. External factor
D. Opportunity dan Threat
129. Anything that is bad is currently being re-
paired or discontinued, is the definition of 134. The weak point is
A. Strength A. Threat
B. Weakness B. Weakness
C. Opportunity C. Strength
D. Threat D. Opportunity
130. The production equipment used is still low 135. What is the first step in conducting a
technology SWOT analysis?
A. STRENGTH A. Determine the objective
B. WEAKNESS B. Compile ideas
C. OPPORTUNITY C. Refine findings
D. THREAT D. Gather resources

136. “A marketing strategy that focuses on 141. SWOT analysis can be applied to
overcoming a business’s weaknesses so A. Solution to problem
that the business can pursue opportuni-
B. Product evaluation
ties” is called
C. Decision making
A. S-T Strategy
D. All true
B. S-O Strategy
142. Strengths and weaknesses include:
C. W-T Strategy
NARAYAN CHANGDER
A. the internal environment of the busi-
D. W-O Strategy ness as they arise from the internal re-
sources it possesses
137. The small nature of the business enables
it to provide excellent customer care be- B. the external environment of the busi-
cause the small amount of work allows its ness as they arise from the external re-
staff to devote more time to customers. sources it owns
A. Strength 143. What does O in SWOT stand for?

A. open
B. Weaknesses
B. only
C. Opportunities
C. opportunities
D. Threats
D. open-minded
138. The external harmful factors that can po- 144. There are many job applicants who have
tentially hurt a company. higher HSK than me.
A. Strengths A. strength
B. Opportunities B. weakness
C. Threats C. opportunity
D. threat
D. Weaknesses
145. What is the meaning of the acronym
139. An employee notices an unfilled customer SWOT?
need, this is an example of a(n)
A. Strengths, weaknesses, opportunites,
A. Strength treats
B. Weakness B. Strengths, weaknesses, offers,
threats
C. Opportunity
C. Strengths, weaknesses, opportunities,
D. Threat threats
140. Great customer service would be consid- D. Sole trader, weaknesses, opportuni-
ered a (n) ties, threats
A. Strength 146. OPPORTUNITIES in a business can in-

clude:
B. Weakness
A. New infrastructures being created
C. Opportunity (e.g. Egnatia Road, Industrial Areas, etc.)
D. Threat B. A Global Financial Crisis

147. Which of the following could be a weak- C. markets

ness? D. society

A. Having quality processes and proce- E. natural resources
dures
B. Moving into new market segments that 153. A SWOT analysis looks at
offer improved profits A. reaching short term goals of the busi-
C. Damaged reputation ness
D. A new competitor in your home market B. reaching long term goals of the busi-
ness
148. Are things that your organization does
particularly well, or in a way that distin- C. the current performance of the busi-
guishes you from your competitors. ness
A. Weaknesses D. the performance of the business in the

previous 12 months
B. Strengths
C. Opportunities 154. How can SWOT analysis help in decision-
making processes?
D. Threats
A. SWOT analysis provides a structured
149. This the study and description of the framework to assess an organization’s
shape of the land and surface features. strengths, weaknesses, opportunities,
A. Biology and threats.
B. Topography B. SWOT analysis helps in identifying the
company’s financial performance.
C. Geology
C. SWOT analysis helps in developing
D. Oceanography
marketing strategies.
150. obsolete facilities D. SWOT analysis helps in improving em-
A. strength ployee morale.
B. weakness 155. Both strengths and weaknesses are inter-
C. opportunity nal factors that can be controlled by an in-
D. threat dividual.
A. True
151. Positive factors that are not within the
control of the business. B. false
A. Strength C. not sure
B. Weaknesses D. none of above
C. Opportunities 156. What is one of the threats for Wardah
D. Threats cosmetics?
A. Low competition in the industry
152. The opportunities and threats in a SWOT
analysis can include B. Stable economic conditions
A. management and staff C. Increasing consumer preferences
B. operations D. Counterfeit products

157. What are the key elements of a success- 162. What does O in SWOT stand for?
ful marketing SWOT analysis?
A. Focus on internal weaknesses only
B. Ignoring external opportunities and
threats
C. Utilizing strengths to capitalize on op-
portunities
NARAYAN CHANGDER
D. Overlooking the impact of weaknesses
on business growth A. open
B. only
158. The goal of a SWOT analysis is
C. opportunities
A. the extrapolation of strategies
D. open-minded
B. self-knowledge
C. knowledge of competitors 163. More customers are beginning to like the
sauces used by the barbecue business.
D. none of above
A. STRENGTH
159. The cost of quality ingredients and skilled B. WEAKNESS
staff can result in high operational ex-
penses. C. OPPORTUNITY
A. STRENGTHS D. THREATS
B. WEAKNESSES 164. Gary works for a computer software

C. OPPORTUNITIES company. He always keeps up on the
technological advances in his industry, and
D. THREATS he also makes sure he knows what prod-
ucts his competitors are developing. When
160. The purpose of SWOT is to help decision Gary gathers this external information, he
makers is participating in
A. make larger profits A. threat appraisal.e
B. share and compare ideas B. competition assessment.
C. steal someone else’s ideas C. environmental scanning.
D. get a promotion D. information collecting.
161. WEAKNESSES INCLUDE: 165. There is a steady supply of meats in the

A. INSUFFICIENT WORKING CAPITAL market.
A. Strengths
B. HIGHLY RELIANT ON ONE STAFF MEM-
BER B. Weaknesses
C. AD-HOC MANAGEMENT DECISIONS C. Opportunities
D. ALL OF THE ANSWERS D. Threats

166. What does a SWOT analysis evaluate? 171. decreasing raw material costs
A. Strengths, Weaknesses, Opposition, A. strength

Threats
B. weakness
B. Strengths, Weaknesses, Opportuni-
C. opportunity
ties, Threats
C. Strengths, Weaknesses, Opportuni- D. threat
ties, Targets
172. What are the threats in a SWOT analy-
D. Symptoms, Weaknesses, Opportuni- sis?A) External factors that can harm the
ties, Threats businessB) Internal factors that give the
business an advantageC) Factors that need
167. Poor sanitation practices by the helpers. improvementD) Factors that pose a risk to
A. STRENGTH the businessE) None of the above
B. WEAKNESS A. None of the above
C. OPPORTUNITY B. External factors that can harm the
D. THREATS business
C. Factors that need improvement
168. Making a profit
D. Internal factors that give the business
A. S
an advantage
B. W
C. O 173. what best describes how to use the op-
portunities section of the SWOT?
D. T
A. Pass this on to your manager to act
169. What is an example of competitive ad- upon?
vantage? B. Use your strengths to help make them
A. Access to natural resources not avail- happen and use them to off set potential
able to competitors threats.
B. Highly skilled labor C. Ignore them as they will sort them-
C. Strong brand awareness selves out.
D. All of the above D. recognise them but do nothing has you

are not yet ready to act upon them.
170. What are the benefits of conducting a
SWOT analysis? 174. Opportunities and Threats are the exter-
nal factors of a business.
A. Identifying strengths, weaknesses, op-
portunities, and threats A. True
B. Identifying strengths, opportunities, B. False
weaknesses, and threats
175. A SWOT analysis examines internal and
C. Identifying opportunities, weak-
external environment.
nesses, strengths, and threats
A. False
D. Identifying strengths, weaknesses,
threats, and opportunities B. True

176. The Personal SWOT analysis: A. Planning the work before carrying out
the work ensures readiness when actually
A. it will help you understand yourself
performing the work.
and in which areas you need to give more
weight to become better, either person- B. Checking to get accurate and reliable
ally or professionally results
B. it will help you to understand yourself C. Inspection of work causes delays and
and in which areas you need to give more difficulties.
weight to become better, personally
NARAYAN CHANGDER
D. Improving and correcting defects that
occur in various steps can be done effi-
177. Strengths and weaknesses are external
ciently.
on a SWOT analysis
A. True 182. External factors that are favorable for
achieving your organization’s objective.
B. False
A. Strengths
C. I don’t know
B. Weaknesses
D. none of above
C. Opportunities
178. Things your company does well. D. Threats
A. Strength
183. A change in customers’ likes and inter-
B. Weakness ests may be seen as a/n
C. Opportunity A. Opportunity
D. Threat B. Strength
179. What elements of SWOT analysis that fo- C. Weakness
cus on external factors such as (market D. Threat
trends, economic trends, political and eco-
nomic regulations etc.)? 184. What does SWOT stand for?
A. Strengths and Weaknesses A. Strength, Weakness, Opportunities,
Threats
B. Success, Weakness, Opportunities,
C. Strengths and Opportunities
Threats
D. Weaknesses and Threats C. Strength, Weakness, Opportunities,
Trends
180. What are the English abbreviations for
Swot? D. Success, Weakness, Opportunities,
Trends
A. SWOT
B. SWOT 185. What are the internal factors in SWOT
analysis?
C. SOUTH
A. Human resources, physical resources,
D. SOWH
financial resources
181. Which is not a benefit of the quality man- B. Future trends, funding sources, legis-
agement cycle? lation

C. Reputation in marketplace, expertise 191. Choose the correct option

at partner level, physical environment

D. Shortage of consultants, inability to
deal with multidisciplinary assignments,
identified market for consultancy
186. I’m good at English, meaning

A. Weakness
B. Strength A. Political
B. Economic
C. Opportunity
C. Socio-Demographic
D. Threat
D. Technological
187. These are all outcomes of the SWOT pro-
cess EXCEPT: 192. Which of the following is considered an
opportunity in a SWOT analysis?
A. Identify core competencies
A. Internal factors
B. Create corporate culture
B. Strengths
C. Help for marketing and communica-
tion C. External factors
D. Capitalize strengths D. Weaknesses

193. Which elements are both EXTERNAL (out-
188. Which of the following is an example of
side of the business)?
a personal opportunity?
A. weaknesses and strengths
A. Lack of industry experience
B. opportunities and strengths
B. Networking with industry profession-
als C. opportunities and threats
C. Limited educational qualifications D. strengths and threats
D. Economic recession 194. What does SWOT stand for?
189. Organization structure is only compatible A. Sales, Workforce, Operations, Tech-
with present business model nology
A. Strength B. Strengths, Weaknesses, Opportuni-

ties, Threats
B. Weakness
C. Success, Wealth, Ownership, Team-
C. Opportunity work
D. Threat D. Strategy, Workflow, Organization, Tac-
tics
190. An example of a stakeholder would be
A. the government 195. Unfulfilled costumer needs or wants.
B. local community members where the A. Strength
business operates B. Weakness
C. the business’s employees C. Opportunity
D. all answers are correct D. Threat

196. What does the ‘O’ stand for in SWOT 202. Another term for ST Strategy is as
analysis? follows
A. Obstacles A. maxi-mini
B. Opportunities B. Mini-Mini
C. Outcomes
C. mini-maxi
D. Objectives
D. Maxi-Maxi
197. Identify an opportunity from the options
NARAYAN CHANGDER
below: 203. What is the threat of suppliers’ power in
Porter’s Five Forces?
A. New market opened up
B. Minimum wage so higher wages have A. The threat of existing competitors in
to be paid the market
C. Negative publicity B. The threat of new companies entering

the market
D. Good financial situation
C. The threat of substitute products in the
198. economy of the country is growing market
A. strength
D. The threat of suppliers’ power in the
B. weakness market
C. opportunity
204. It involves selling locally made products
D. threat in foreign countries
199. Refer to those areas where a company is A. Importing
lacking in comparison to its competitors.
B. Exporting
A. Opportunities
C. Licensing
B. Threats
C. Strengths D. Franchising
D. Weaknesses 205. Which of the following correctly arranges

200. On the average the royalty fees charges the quality management cycle?
by the franchise is A. PCAD
A. 7 to 10 percentage B. CAPD
B. 5 to 6 percentage C. PDCA
C. 8 to 9 percentage
D. ACDP
D. 10 to 12 percentage
206. What are the two external factors of the
201. What is the first step in the SWOT anal-
SWOT matrix?
ysis process?
A. Threats, Opportunities
A. Filling in the SWOT matrix
B. Determining goals and objectives B. Weaknesses, strengths
C. Conducting interviews C. strengths and threats
D. Investigating weaknesses D. opportunities, weaknesses

207. What is SWOT? 212. One of the benefits to a business of con-

A. Analysis of the internal and external ducting a SWOT analysis is that it enables
the business to take advantage of possible

environment
external opportunities by identifying the
B. Analysis of the internal environment
A. economic conditions in the market.
C. External environment practice
D. Practicing the internal and external en- B. problems with the management staff.
vironment C. costs involved in developing a product.
208. Categorise the following:Animal welfare D. capabilities that make it successful.
protestors and pressure groups
213. What are the external factors that are
A. Strength
considered as threats in a SWOT analysis?
B. Weakness
A. Lack of competition, economic upturns,
C. Opportunity
stable market trends, absence of govern-
D. Threat ment regulations, and technological stag-
Explanation:not controlled by KFC. Likely nation.
to create a problem given they sell meat.
B. Collaboration, economic stability, con-
209. What is one of the weaknesses of Star- sistent market trends, government sup-
bucks? port, and technological regression.
A. It has a premium price policy C. Cooperation, economic growth, pre-
B. It has a strong presence in emerging dictable market trends, government inter-
markets vention, and technological stagnation.
C. It has a wide range of product offer- D. Competition, economic downturns,
ings changing market trends, government
D. It has a high employee turnover regulations, and technological advance-
ments.
210. Marketing campaigns are always long
term? 214. Rising pay level such as $15 an hour
A. True. trend
B. False A. Strength
211. Which of the the following is the strength B. Weakness

of this company?rbick C. Opportunity
A. Profitable and One of the Fortune Top D. Threat
100
B. Poor Diversification 215. IDENTIFY THE COMPONENT THROUGH
EXAMPLES:UNEXPECTED DISASTER:EARTHQUAKE,
C. Global Operation Expansion
FIRE, TYPHOON ETC.
D. High Competition
Explanation:Starbucks Corporation Is A A. STRENGTH
Very Profitable Organization, Earning B. WEAKNESS
More Than $600 Million In 2004. The Com-
C. OPPORTUNITY
pany Generated Revenue Of More Than
$5000 Million In The Same Year. D. THREAT

216. SWOT stands for 221. war

A. Strength, Weakness, Opportunity, dan A. strength
Trust B. weakness
B. Strength, Weakness, Opportunity, dan C. opportunity
Threat
D. threat
C. Strength, Willingness, Opportunity,
dan Thread 222. SWOT analysis can best be defined as
NARAYAN CHANGDER
D. Strong, Weakness, Opprotunity, dan
Thread A. A tool that would be used to show how
the business will look in the future.
217. Conducting a SWOT analysis is the first B. A planning tool that you would share
step in which process? with competitors to work together.
A. Risk management C. A planning tool used by businesses
B. Strategic planning used to identify their strengths and weak-
nesses.
C. Business organization
D. none of above
D. Fundraising
223. What are the factors that are considered
218. Always consider what your competitors
in the external factors subtopic of SWOT
are doing, and whether you should be
analysis?
changing your organization’s emphasis to
meet the challenge. A. Internal and external factors
A. Strengths B. Opportunities and threats
B. Weakness C. Strengths and weaknesses
C. Opportunities D. Advantages and disadvantages
D. Threats 224. Explain the strengths of globalisation in

local economies.
219. A business has developed a great product,
A. Globalisation has no impact on local
but still lacks the patent, this is a example
economies
of a(n)
B. Globalisation can bring in foreign in-
A. Strength
vestment, increase market access for lo-
B. Weakness cal businesses, and create opportunities
C. Opportunity for economic growth and development.
D. Threat C. Globalisation leads to loss of local jobs

and businesses
220. The establishment looks old and needs re- D. Globalisation only benefits large cor-
pairs. porations and not local businesses
A. Strength
225. What is one of the threats for Starbucks?
B. Weaknesses
A. Partnership with movie producing com-
C. Opportunities panies
D. Threats B. Expansion into new countries

C. Increasing brand recognition times its value in Texas. There is a pro-

D. Saturation of the American market fessional football team that is named for
the nickname of the men who led the cat-

226. Weaknesses include tle from Texas to the North in the mid-to
A. Only negative things late-1800s.
B. Ways to improve or make changes A. Dallas Desperados
227. Strengths and weaknesses refer to inter- B. Texas Aggies

nal factors, which are the resources and C. Dallas Cowboys
experience readily available to you. Which
of these is not a strength or a weakness? D. San Antonio Stars
A. Financial resources 232. Looking at the following sentences can

B. Physical resources you identify which is a threat?
C. Branding A. New market opened up
D. Consumers B. Poor staff training
228. The strong points are C. Negative publicity
A. strength D. Expansion of business to overseas
B. weakness
233. high number of foreign companies enter-
C. opportunity
ing the market
D. Threat
A. strength
229. Image being expensive for living costs
B. weakness
A. Strength
C. opportunity
B. Weakness
D. threat
C. Opportunities
D. Threats 234. Strong Brand Portfolio
230. Strengths and weaknesses within a A. Strength
SWOT analysis can include
B. Weakness
A. management and staff
C. Opportunity
B. technology
D. Threat
C. operations
D. markets 235. How often should a SWOT Analysis be
E. finance performed?
A. Only when specific issues need to be
231. After the American Civil War, leading
addressed
Texas’ estimated 5 million cattle north-
ward was a profitable business because B. At least once per year
the Union Army had depleted the nation’s
C. Only when the business starts
beef supply during the war. It is estimated
that in the North, a steer was worth ten D. Every 3-5 years

236. Some of these are the positive impacts of 241. What does W in SWOT stand for?
a growing domestic economy, economic dy- A. Weaknesses
namism in the global markets, reliable sup-
pliers of raw materials and factor inputs B. Wrong
as well as a first-rate infrastructure that C. Weather
provides quality, reliable and cheap power D. Wide
and access to various means of transporta-
tion, and telecommunications facilities. 242. What is one of the strengths of Star-
NARAYAN CHANGDER
A. Strengths bucks?
B. Weaknesses A. It offers customized products in differ-
ent countries
C. Opportunities
B. It focuses on healthy lifestyle products
D. Threats
C. It has a strong brand recognition
237. Only two helpers are attending to the
D. It has a low employee turnover
needs of the growing customers.
A. Strengths 243. What type of SWOT interview work
B. Weaknesses best?
C. Opportunities A. One-on-one
D. Threats B. small group
C. Large group
238. If you wanted to look at factors out of
control of the business which may affect it D. Telephone
you would look at:
244. The inability of the company to tackle the
A. Strengths and Weaknesses challenges present by the new entrants
B. Outsiders or Threats A. Strength
C. Strengths and Threats B. Weakness
D. Opportunity and Threats C. Opportunity
239. What is the purpose of conducting a D. Threat
SWOT analysis?
245. How can weaknesses be improved in
A. To evaluate internal and external fac- SWOT analysis?
tors
A. By recognizing and leveraging them
B. To increase sales and profits
B. By identifying market fluctuations
C. To create marketing campaigns
C. By assessing government regulations
D. To assess customer satisfaction
D. By evaluating public perception
240. St Hilda’s uses which system of referenc-
ing 246. competitors opening in a nearby location
A. WHAT A. opportunity
B. Harvard B. strengths
C. Footnoting C. weakness
D. Cornell D. threats

247. What are the external factors in SWOT 252. What does the acronym SWOT stands
analysis? for?

A. Strengths, weaknesses, opportunities, A. Strengths, Weaknesses, Obligations,
threats Threats
B. Human resources, physical resources, B. Strengths, Weaknesses, Opportuni-
financial resources ties, Threats
C. Future trends, funding sources, legis- C. Strengths, Weak points, Opportunities,
lation Threats
D. Reputation in marketplace, expertise D. Strengths, Weaknesses, Opportuni-
at partner level, physical environment ties, Time
253. Negative factors that are beyond the con-

248. Lack of finance for expansion is an exam-
trol of the business.
ple of a(n)
A. Strength
A. Weakness
B. Weaknesses
B. Threats
C. Opportunities
C. Opportunities
D. Threats
D. Strengths
254. What are the internal factors in SWOT
249. Tightening of government regulation. analysis?
A. Strength A. External factors
B. Weakness B. Opportunities and threats
C. Opportunity C. Strengths and weaknesses
D. Threat D. Market analysis
250. Categorise the following:Increasing de- 255. The chefs and kitchen staff are experi-
mand from consumers for healthier meals enced and skilled, creating unique and de-
licious menu items.
A. Strength
A. STRENGTHS
B. Weakness
B. WEAKNESSES
C. Opportunity
C. OPPORTUNITIES
D. Threat
D. THREATS
Explanation:Consumer demands not con-
trolled by KFC. Not good with their un- 256. Increasing demand among the mid & mid-
halthy menu high market for lamp shade products made
from natural and colorful materials (color-
251. poor record keeping full)
A. strength A. STRENGTH
B. weakness B. WEAKNESS
C. opportunity C. OPPORTUNITY
D. threat D. THREAT

257. What are examples of external factors in D. When companies ship directly to the
a SWOT analysis? customer
A. Tight labor supply and operational effi-
262. What is the final step in conducting a
ciencies
SWOT analysis?
B. Monetary policies and market changes
A. Gather resources
C. Unique technology and strong brand
B. Develop the strategy
D. Lack of capital and high levels of debt
NARAYAN CHANGDER
C. Refine findings
258. An internal resource or capability helpful D. Compile ideas
to achieve the desired goals.
A. strength 263. In SWOT analysis, what does the ‘T’
stand for?
B. want
A. Teamwork
C. opportunity
B. Tactics
D. time
C. Threats
259. What does SWOT stand for?
D. Technology
A. Strengths, Weaknesses, Opportuni-
ties, Threats 264. What is the English equivalent of the
term “kusur”?
B. Success, Weaknesses, Opportunities,
Threats A. Fault
C. Strengths, Weaknesses, Opportuni- B. Revenue
ties, Trends C. Desire
D. Success, Weaknesses, Opportunities,
D. Unwillingness
Trends
265. Categorise the following:The Colonel
260. What are examples of internal factors in
Sanders Logo
a SWOT analysis?
A. Financial resources, physical re-
sources, human resources
B. Market trends, economic trends, fund-
ing
C. Relationships with suppliers and part-
ners
D. Political regulations, environmental
regulations, economic regulations
A. Strength
261. Indirect distribution is B. Weakness
A. When companies ship items VIA UPS C. Opportunity
B. When companies ship to an, who the D. Threat
intermediary ships to the customer Explanation:Controlled by KFC. High
C. When companies ship to a store awareness is good for business.

266. Undeserved markets for specific prod- B. So that you can pretend they don’t ex-
ucts. ist and ignore them

A. Strength C. Use them to identify areas for develop-
B. Weakness ment and focus on them.
C. Opportunity D. By allowing other people to see them

and use them against you.
D. Threat
272. Strengths are positive, internal aspects
267. When should a SWOT analysis be per- that are NOT under your control.
formed?
A. TRUE
A. Before committing to any company ac-
tion B. FALSE
B. After executing a plan C. maybe
C. When revamping internal policies D. none of above
D. Only when exploring new initiatives 273. What is the purpose of a personal SWOT
analysis?
268. An examination of the organization’s
Strengths, Weaknesses, Opportunity & A. To focus on personal strengths only
Threats B. To identify areas of improvement
A. Business Plan of Action C. To ignore personal weaknesses
B. SWOT Analysis D. To focus only on external opportunities
C. PEST Analysis 274. Which of the following is a strength?
D. Mission Statement A. Loyal customer base
269. A SWOT analysis examines the internal B. New market opened up
and external business environment. C. Poor staff training
A. True D. New competition
B. False
275. New and popular products are being in-
270. The internal business environment is anal- troduced in the market from other competi-
ysed in a SWOT analysis through tors.
A. factors outside the owner’s direct con- A. Strength
trol B. Weaknesses
B. factors within owner’s direct control C. Opportunities
C. factors within the business D. Threats
D. factors on a larger scale which affect
the business 276. Which is not an element of promotion
A. Personal Selling
271. By identifying areas under the weak-
nesses section how does this help you de- B. Public Relations
velop. C. Direct Marketing
A. So that you can avoid them. D. Pricing Strategy

277. High consumer demand for product and 282. which ISP provide the First Internet Ser-
service vice
A. Strength A. World Link
B. Weakness B. Mercantile
C. Opportunity C. Websuffer
D. Threat D. NTC
NARAYAN CHANGDER
278. By identifying areas under the weak- 283. Once the SWOT is completed what must
nesses section, how does this help you de- you do to ensure your gain the benefit
velop? from it?
A. So that you can avoid them. A. Leave in a file.
B. So that you can pretend they don’t ex- B. Hand it to your manager
ist and ignore them C. Review it on a regular basis
C. Use them to identify areas for develop- D. Give it to you work colleague and get
ment and focus on them them to follow it.
D. By allowing other people to see them
and use them against you. 284. It is a tool used by different organiza-
tions, companies or individuals to assess
279. When assessing on the businesses exter- where are they good at, what do they
nal environment the owner is concerned need to improve, what can they take ad-
with?(APP) vantage of and the threats which they
must be aware of.
A. Opportunities and Threats
A. SWAT
B. weaknesses and threats
B. SWOT
C. strengths and weaknesses
C. TOS
D. strengths and opportunities
D. SWEET
280. According to the article, employees are
often more willing to speak their mind 285. In the 1840s and 1850s, trekking across
with their bosses rather than with an ex- North America was dangerous business.
ternal facilitator Thousands set out across the overland
trails toward the Pacific coast, and many
A. True did not reach their goals. One popular des-
B. False tination city in Oregon for those pioneers
is home to a professional basketball team
281. You have very strong relationships with that pays tribute to those brave frontiers-
reliable suppliers of your inputs. men and women.
A. strength A. Oregon Ducks
B. weakness B. Seattle Kraken
C. opportunity C. Portland Trailblazers
D. threat D. Ontario Waggoneers

286. Which part of SWOT analysis involves B. StrengthsWorkloadsOpportuniti-

examining factors that could poten- esThreats
tially harm or hinder an organization’s

C. StrandsWeaknessesOpportunities-
progress? Time Management
A. Strengths D. StrengthsWeaknessesOpportuniti-
B. Weaknesses esThreats
C. Opportunities 291. SWOT analysis is a tool used for:
D. Threats A. Evaluating financial performance
287. It pertains to the lack of complete infor- B. Identifying competitors
mation about the current and future envi- C. Assessing internal and external fac-
ronment of the firm tors of self / an organization’s improve-
A. Local business environment ments
D. Creating marketing campaigns
B. International business environment
C. Environmental complexity 292. Customer feedback indicates occasional
inconsistencies in service quality.
D. Environmental uncertainty
A. STRENGTHS
288. Explain the potential threats of globalisa- B. WEAKNESSES
tion in international trade.
C. OPPORTUNITIES
A. Reduced competition leading to eco-
nomic stagnation D. THREATS
B. Improved working conditions in devel- 293. What is the English word for “isteksiz”?
oping countries A. Desire
C. Enhanced job opportunities for local B. Aversion
workers
C. They hesitate
D. Some threats of globalisation in inter-
D. Profit
national trade include increased competi-
tion leading to job losses, exploitation of 294. What is the benefit of SWOT Analysis?
workers in developing countries, and en-
A. Identifying strengths and weaknesses
vironmental degradation due to increased
production and transportation. B. Examining opportunities and threats
C. Concentrating activities in strong ar-
289. Think about the obstacles you face in get- eas
ting your product to market and selling.
D. All of the above
A. Strengths
B. Weakness 295. You can advertise your product on Expo
2020
C. Opportunities
A. strengths
D. Threats
B. opportunities
290. SWOT stands for? C. weaknesses
A. StrategyWeaknessOutputThreat D. threats

296. What is the threat of new entrants in 300. Bad customer service is an example of
Porter’s Five Forces? a(n)
A. The threat of existing competitors in A. Strength
the market B. Weakness
B. The threat of new companies entering C. Opportunity
the market
D. Threat
C. The threat of substitute products in the
NARAYAN CHANGDER
market 301. There has been an important decrease in
the birth rate over the last ten years.
market A. Strength
B. Weakness
297. In the 1770s, Boston, Massachusetts
was the hub of revolutionary thoughts and C. Opportunity
actions, as the colonists made the decision D. Threat
to break away from Great Britain. Those
who wanted to become independent were 302. What is the English word for “Notori-
known as “patriots, “ and they protested ous”?
various taxes and laws that the British A. Famous
government imposed on them. The profes-
sional football team that calls this region B. Simple
home borrowed its name from the revolu- C. Notoriety
tionaries who resisted Britain during that D. Slow
time period.
A. Boston Bruins 303. Adoption of the Basic Education Learning
Continuity Plan for SY 2020-2021 in light
B. New England Patriots of the COVID-19 public health emergency
C. Milwaukee Bucks is stipulated under DepED Order
D. Massachusetts Mermaids A. DO 12, s. 2020
B. DO 22, s. 2020
298. What are the two properties of a SWOT
analysis? C. DO 6, s. 2020
A. Comprehensive and diverse D. DO 14, s. 2020
B. Specific and leading 304. Which is not a weak point of SWOT?

C. External and internal A. 1. There are fewer sales channels.
D. Solve and help B. 2. There are fewer sales channels.
C. 3. Not having enough sales experience
299. How many sections are there in a SWOT
analysis? D. 4. The variety of products is less com-
pared to competitors.
A. 4
B. 2 305. We have a competition standard swim-
ming pool; although it has no wave ma-
C. 3 chines or additional equipment as do com-
D. 5 peting local facilities.

A. Strength Mr Jonas would like to open a steak house

B. Weakness restaurant but the location he chose for
his business already has 3 steak house

C. Opportunity restaurants. Mr Jonas has passion, he has
D. Threat Capital and he is a hard worker. Identi-
fythreats that Mr Jonas might face dur-
306. A SWOT analysis is a great tool to help ing the process of starting his business?
organize a project. (ANA)
A. True A. he has no entrepreneurial skills and
B. False this may influence his business nega-
C. I don’t know tively.
D. none of above B. He has to many competitors and it
might put a strain on Mr Jonas potential
307. What parts of a SWOT analysis relate to customer base.
internal parts of a business?
C. He is a hard worker and he has pas-
A. strengths and weaknesses sion this may blur his vision in seeing the
B. strengths and opportunities potential threats to his dream.
C. weaknessesand threats D. Mr Jonas has sufficient Capital and
with money he can make his business ap-
D. none of above
pealing to potential customers.
308. What would be a potential threat to a
business? (two possible answers) 311. What is one of the weaknesses of War-
dah cosmetics?
A. Changes in technology and markets
e.g. The internet. A. Lack of competition
B. Ability to prioritize B. High profit margins
C. Flexibility C. Dependence on regional markets
D. Interruptions in the market D. Limited product range
309. The poor marketing of company’s prod- 312. An efficient management is characterized
ucts by the following except.
A. Strength A. maximizing the amount of resulting
B. Weakness product
C. Opportunity B. maximizing the amount

D. Threat C. maximizing the time needed for pro-
duction
310. Mr Jonas a culinary chef has been a chef
D. maximizing the time needed for ser-
for 3 years, and he has a dream to open his
vices provided
own restaurant. He has found the perfect
space for his restaurant and has enough 313. Click on the examples that are strengths
capital to start his business. However, in a business.
Mr Jonas has no entrepreneurial skills and
doesn’t know the first thing about start- A. Brand name
ing a business even though he is a cook. B. rival firms are complacent

C. demand for product 319. How is “Tremendous” translated into

Turkish?
D. excellent customer service
A. Enormous
E. out of date technology
B. Small
314. Which of the following is a threat? C. Good
A. New market opened up D. Treasure
B. Poor staff training
NARAYAN CHANGDER
320. What is the purpose of refining the find-
C. Negative publicity ings in a SWOT analysis?
D. Expansion of business to overseas A. To compile ideas within each category
B. To focus on only the best ideas or
315. Which of the following SWOT elements
largest risks to the company
are external factors for a business?
C. To gather resources for the analysis
D. To determine the objective of the anal-
B. Opportunities and Threats ysis
C. Strengths and Opportunites
321. What does the ‘W’ stand for in SWOT
D. Weaknesses and Threats analysis?
316. We will become a great person if we A. weaknesses

know the importance of knowing our- B. threats
selves better.
C. opportunities
A. True D. strengths
B. False
322. A professional baseball franchise shares
317. It pertains to the specific industry to its name with an orange, black, and white
which the company belongs and directly species of bird that is native to the state
deals with of Maryland.
A. Local business environment A. LA Angels
B. International business environment B. LA Dodgers

C. Baltimore Orioles
C. Environmental complexity
D. San Diego Padres
323. Discuss the challenges of globalisation in
318. What is Netflix’s weak point? local economies.
A. The movie is not popular in the market. A. Increased job opportunities and eco-
B. Definition of image nomic growth
C. Not having the content itself means B. Preservation of cultural diversity

having to pay royalties. C. Job displacement, income inequality,
D. The Covid-19 outbreak has affected and cultural homogenization
the number of members. D. Enhanced environmental sustainability

324. We resolve or reduce our? 330. What is the Turkish translation of “Price-
A. Strengths less”?

B. Weaknesses A. Expensive
C. Opportunities B. Priceless
D. Threats C. Cheap
D. Big
325. Opportunities and Threats would not ex-
ist without a brand. 331. Economic recessions or downturns can
A. True lead to reduced consumer spending on din-
ing out.
B. False
A. STRENGTHS
326. One of the weaknesses of SWOT is B. WEAKNESSES
A. The data provided is qualitative C. OPPORTUNITIES
B. Data can be used for general evalua- D. THREATS
tion
C. Developing a business using SWOT 332. A business has a poor reputation among
customers, this would be considered to be
D. Difficulty understanding business a(n)
327. Which of the following refers to a study A. Strength
undertaken by an organization to iden- B. Weakness
tify its internal strengths and weaknesses,
as well as its external opportunities and C. Opportunity
threats D. Threat
A. Internal analysis
333. According to the article a SWOT team
B. External analysis must be made up of employees, represent-
C. SWOT analysis ing different business units and job func-
tion.
D. Strength analysis
A. True
328. Imposition of value-added tax
B. False
A. S
334. What is the purpose of carrying out a
B. W
SWOT Analysis?
C. O
A. Identify internal and external factors
D. T that influence future business perfor-
mance
329. External factors that the business can
make use of for its benefit. B. Evaluate existing business opportuni-
ties
A. Strengths
C. Knowing organizational performance
B. Opportunities Access a organizations performance
C. Threats D. Provides a broad view for manage-
D. Weaknesses ment to see existing opportunities

335. What does SWOT stand for in SWOT anal- 340. The opportunities and threats in a SWOT
ysis? analysis can include
A. Sales, Wins, Objectives, Targets A. technology
B. Strategy, Workforce, Operations, B. law
Technology C. marketing
C. Success, Wealth, Organization, Tactics D. finance
D. Strengths, Weaknesses, Opportuni- E. economy
NARAYAN CHANGDER
ties, Threats
341. Which among the following is considered
336. A lack of equipment or technology is pri- as an opportunity?
marily a(n) A. intelligence
A. strength. B. lack of financial support
B. weakness. C. talents
C. opportunity. D. scholarship grants
D. threat. 342. new competitors

A. strengths
337. Refer to those things that a company
B. weaknesses
does well.
C. opportunities
A. Opportunities
D. threats
B. Threats
343. Which of the following aspects are re-
C. Weaknesses
lated to the internal environment?
D. Strengths
A. Strengths
338. Who usually conducts a S.W.O.T analysis B. Opportunities
and creates business goals? C. Threats
A. Financial Institutions and Banks D. Weaknesses
B. Lawyers 344. What does SWOT analysis mean?
C. Employees and Customers A. 1. Preparation of records
D. Owners and Managers B. 2. Prioritizing
C. 3. Helping create new ideas in busi-
339. Which of the following is a benefit of con-
ness operations
ducting a SWOT analysis:
D. 4. Observation and analysis
A. Weaknesses will diminish for your
business. 345. High Security and quality services pro-
B. It completes the task of strategic plan- vided
ning. A. Strength
C. It provides a filter for a great deal of B. Weakness
information C. Opportunities
D. Your business will make more money. D. Threats

346. Scenario:Sarah is a college student who 352. Strengths can be:

wants to improve her time management A. Shy, Low Confidence, Low Communica-
skills to balance her studies, part-time

tion Skills
job, and social life. She tends to get
overwhelmed by deadlines and often feels B. Determination, Kindness, Strong Will,
stressed.What does the situation repre- Financial situation, job security
sent in SWOT analysis?
353. What are strengths in a SWOT analysis?
A. STRENGTH
A. Positive contributions of the com-
B. WEAKNESS pany/event
C. OPPORTUNITY B. Negative aspects of the com-
D. THREAT pany/event
347. What does T in SWOT stand for? C. Options for growth and improvement
A. true D. External factors that could impact the
company/event
B. threats
C. trade 354. The following are the importance of
SWOT analysis, except.
D. troubles
A. Self-analysis and introspection
348. A damaged reputation would be consid-
ered a (n) B. Change in resource allocation
A. S C. Analysis of competitors
B. W D. Gives concrete and definite results
C. O 355. Examples of threats in a business include:
D. T A. introduction of new products
349. I can obtain relevant knowledge about B. excellent customer service
hospitality C. rival firms adopt new strategies
A. strength D. out of date technology
B. weakness
356. What are the external factors that are
C. opportunity
considered as threats in a SWOT analysis?
D. threat
A. Competition, economic downturns,
350. Good financial situation changing consumer preferences, and reg-
A. S ulatory changes
B. W B. Stable political environment

C. O C. Increase in market share
D. T D. Technological advancements
351. Threats can also be analysed using a PES- 357. All of the following are examples of
TLE analysis. WEAKNESS EXCEPT:
A. True A. Good social skills
B. False B. lack of experience

C. lack of knowledge 363. Positive and controllable factors that con-

tribute to the success of parks
D. low academic performance
A. Strength
358. Competitors in the market are an exam- B. Weaknesses
ple of a weakness.
C. Opportunities
A. True
D. Threat
B. False
NARAYAN CHANGDER
364. What is the main goal of identifying op-
359. Name two additional expenses that portunities in SWOT analysis?
should be considered for inclusion in the A. Ignore any potential opportunities and
start-up budget focus only on weaknesses
A. Attorney fees; additional income B. Capitalize on potential areas for
B. Income; lab fees growth and improvement
C. Research expenses; borrowing costs C. Maintain the status quo and avoid
change
D. Employee bonuses; sales from addi-
tional products D. Rely solely on strengths and ignore po-
tential growth areas
360. In the SWOT analysis, what is mentioned
365. When your competitors have access to
as a potential opportunity for Tesla regard-
better channels of distribution, that would
ing its product range?
be considered a(n)
A. A declining interest in renewable en-
A. S
ergy
B. W
B. Expansion of the product range with
batteries and power walls C. O
C. Decreased interest in factory automa- D. T

tion 366. A SWOT analysis tool is used to
D. Reduced R&D costs for a single car A. create a strategic plan
model
B. see how much businesses need to sell
361. Installation of new computer software C. determine strengths in an industry
for your company is an example of a D. create a vision statement
A. Political Factor
367. The acronym SWOT stands for?
B. Economic Factors
A. Stamina, weakness, organizing, and
C. Social Factor toughness
D. Technological Factor B. Stability, weakness, organization, and
threat
362. Threats are external factors in a busi-
C. Strength, weakness, opportunity, and
ness.
threat
A. True
D. Sales, worthiness, occupation, and
B. False trend.

368. A study undertaken by an organization to C. O

identify its strengths weaknesses, as well
D. T
as it opportunities and threats.

A. Target Market 373. Which is not a SWOT opportunity?
B. Market Segmentation A. 1. Competitors now have bad news.
C. SWOT Analysis B. 2. The government has a support
D. Marketing Mix project.
C. 3. During this time the market is going
369. Explain the importance of SWOT analysis
up. The product may sell well.
in business planning.
A. SWOT analysis is not important for D. 4. Products are being discounted. The
business planning end price is very salable.
B. SWOT analysis only focuses on weak- 374. What are some SWOT analysis advan-
nesses and threats, not strengths and op- tages?
portunities
A. Helps to understand your business bet-
C. Business planning can be done effec- ter.
tively without considering SWOT analysis
B. Address weaknesses.
D. SWOT analysis helps businesses to
identify their strengths, weaknesses, op- C. Warns about threats the company may
portunities, and threats, which is cru- have.
cial for strategic planning and decision- D. all of them
making.
375. About SWOT Analysis, which of the fol-
370. Buyers power in HUL
lowing affirmations is true:
A. Strengths
A. Opportunities and Threats are internal
B. Weakness factors and both are positive
C. Opportunities B. Strengths and Weaknesses are exter-
D. Threats nal factors and both are negatives
371. The letters SWOT stand for: C. Strengths and Opportunities are pos-
itive factors while Weaknesses and
A. Sudden Weaknesses Outstanding Threats are negative
Threats
D. none of above
B. Strengths Weaknesses Opportunities
Threats 376. Things within a business that managers
C. Social Ways of Overcoming Threats can influence and control (as it relates to
D. Strengths Weaknesses Outsiders SWOT)
Threats A. Employee Performance
372. Presence of skilled manpower B. Sales Revenue

A. S C. External Factors
B. W D. Internal Factors

377. Your staff is very well trained. 382. According to the SWOT analysis, what is
a significant weakness for Tesla?
A. strengths
A. Rapid profit growth
B. weakness
B. Continual burning of cash without turn-
C. opportunities ing a profit
D. threats C. Overwhelming demand for their cars
D. Effective management of the auto-
378. Changing consumer buying behavior from
NARAYAN CHANGDER
matic production line
online channel
A. Strength 383. How can the threat of increasing competi-
tion from e-commerce giants be mitigated?
B. Weakness
A. By investing in digital streaming ser-
C. Opportunity vices
D. Threat B. By developing a strong online pres-
ence and e-commerce platform
379. Internal factors that may limit a com- C. By acquiring smaller retail businesses
pany’s ability to achieve its goals would
be known as a D. By expanding into emerging markets
A. Strength 384. What does a SWOT analysis explore?

B. Weakness A. business environment economic envi-
ronment
C. Opportunity
B. Marketing environment Operating en-
D. Threat vironment
C. Physical environment biological envi-
380. Why is it important to identify strengths
ronment
in a SWOT analysis?
D. internal environment external environ-
A. Identifying strengths is not important ment
in a SWOT analysis.
385. What is the purpose of a SWOT analysis?
B. Identifying strengths helps organiza-
tions understand their competitive advan- A. To assess the internal and external fac-
tages and areas where they excel. tors of a business
C. Identifying strengths only focuses on B. To calculate financial projections
areas where organizations excel. C. To create marketing campaigns
D. Identifying strengths does not provide D. To analyze customer feedback
any competitive advantages.
386. Intense competition from established
restaurants and fast-food chains in the
381. New competition
area.
A. S
A. STRENGTHS
B. W B. WEAKNESSES
C. O C. OPPORTUNITIES
D. T D. THREATS

387. What is the Turkish word for “Ex- 392. A shift in consumer taste, away from the
tremely”? firm’s product is considered a

A. Extreme A. Political Factor
B. Fast B. Economic Factor
C. Simple C. Social Factor
D. Significant D. Technological Factor
388. Which of the following is an opportunity? 393. What is the process of conducting SWOT
A. New market opened up analysis?
B. Minimum wage so higher wages have A. Strategic implications, action planning,
to be paid and identification
C. Negative publicity B. Identification, analysis, and action
planning
D. Good financial situation
C. Analysis, strategic implications, and
389. Marketing and promotion activities are action planning
at maturity
D. Identification, analysis, and strategic
A. Strength implications
B. Weakness
394. Your staff had bad relations with the
C. Opportunities manager.
D. Threats A. strengths
390. A business in which the owner sells the B. weaknesses
right to sell their products to a third party C. opportunities
is known as
D. threats
A. Agent
B. Third party 395. Which of these are strengths?
C. business A. Loyal Customer Base
D. Franchise B. New Market opened up

C. Poor Staff Training
391. Scenario:John is a software developer
with excellent coding skills and creativity. D. Overseas demand for product
He is also introverted and finds it chal- E. Making a Profit
lenging to communicate effectively with
his team members during meetings.What 396. Which of the following is an example of
does the situation represent in SWOT anal- a personal threat in the context of a job
ysis? interview?
A. STRENGTH A. Good communication skills
B. WEAKNESS B. Limited job opportunities
C. OPPORTUNITY C. Strong professional network
D. THREAT D. Effective problem-solving skills

397. The following possible questions fall un- A. Strength

der the quadrant of Threats, except. B. Weakness
A. What new regulations threaten opera- C. Opportunity
tions?
D. Threat
B. What consumer trends threaten busi-
ness? 402. Which of the following is an example of
a career threat?
C. What products are underperforming?
A. Salary increase
NARAYAN CHANGDER
D. What do our competitors do well?
B. Career advancement
398. A SWOT analysis indicates that cus- C. Job loss
tomers’ buying preferences are changing,
D. Promotion
but the business has a very limited prod-
uct line. This is an example of an 403. SWOT is an abbreviation for Strength (S),
A. internal strength responding to an ex- Threats (T), Opportunities (O) and?
ternal threat. A. Wrack (W)
B. external threat attacking an internal B. Wrote (W)
weakness. C. Weak (W)
C. internal weakness compensating for D. Weaknesses (W)
an external threat.
404. We build on, or enhance our?
D. external opportunity coinciding with an
A. Strengths
internal strength.
B. Weaknesses
399. What is one of the opportunities for Star-
C. Opportunities
bucks?
D. Threats
A. Focusing on low-income class individu-
als 405. Increase in population
B. Expanding its outlets in the American A. S
market B. W
C. Customizing its products for different C. O
geographies D. T
D. Entering agreements within the enter-
406. THE STRENGTHS INCLUDE:(MARCA LAS
tainment industry
RESPUESTAS CORRECTAS, QUE SON 3)
400. Internal factors that are favorable for A. UNLOYAL CUSTOMERS
B. INTELLECTUAL PROPERTY RIGHTS
A. Strengths C. MARKET LEADER
B. Weaknesses D. WELL RECOGNISED BRAND
C. Opportunities
407. The first step of a SWOT analysis is to
D. Threats collect data to be analyzed afterwards.
401. The ability to develop a strong dealer A. True
community B. False

408. Who usually conducts a SWOT Analysis B. “I will join a public speaking club and
for a business? give at least one speech every two weeks
for the next six months.”

A. financial institutions/banks
C. “I will be the best public speaker in my
B. lawyers
city by the end of the year.”
C. employees D. “I will never feel nervous while speak-
D. managers ing in public again.”
409. unskilled workers 414. Which of the following could be a

strength?
A. strength
A. weather
B. weakness
B. a new international market
C. opportunity C. a price that is too high
D. threat D. the location of a business
410. The Strengths I can include in the Per- 415. Why SWOT analysis is so important?
sonal SWOT Analysis are: A. Listen to your calling
A. The specific professional skills you B. Get clarity on your though process
have
C. plan a road map to your success
B. What disadvantages do I have in rela- D. develop a personal or business strat-
tion to my job? egy
411. A well executed personal SWOT is the ba- 416. Strengths and weakeness are harmful el-
sis for producing a detailed ? ements
A. Personal Development Plan A. True
B. Training Session B. False
C. Promotion 417. IDENTIFY THE COMPONENT THROUGH
D. staff rota EXAMPLES:UNCOOPERATIVE COMMU-
NITY MEMBERS
412. Nella swot analysis, le forze sono A. STRENGTH
A. endogenous factor B. WEAKNESS
B. exogenous factor C. OPPORTUNITY
C. opportunity D. THREAT
D. none of above 418. Which of the following could be a weak-
ness?
413. Scenario:Alex wants to become more con-
A. a developing market such as the Inter-
fident in public speaking. He often feels
net
nervous and anxious when speaking in
front of a group.What is a SMART goal for B. competitors with access to better
Alex’s personality development? channels of distribution
A. “I will eliminate all fear of public C. poor quality of goods and services
speaking within a month.” D. special marketing expertise

419. What are weaknesses in a SWOT analy- 424. is the opportunity internal factor?
sis? A. true
A. Aspects that set the company/event B. false
apart in a negative way
425. The RISKS that I can include in the Per-
B. Positive contributions of the com-
sonal SWOT Analysis are:
pany/event
A. Are there many open jobs available
C. Options for growth and improvement right now?
NARAYAN CHANGDER
D. External factors that could impact the B. Are changes in the environment a
company/event threat to me?
420. Why the Environment analysis is so im- 426. Which subtopic of SWOT analysis focuses
portant? on internal positive attributes of a com-
A. Opportunities can de identified pany or organization?
B. Make Business more dynamic A. Threats
C. Changes can be adopted faster B. Strengths
D. All mentioned C. Opportunities
D. Weaknesses
421. Identify a weakness from the following
427. SWOT has a 4 letter abbreviation for the
A. Overseas demand for a product
word. Each letter corresponds to which
B. Falling number of customers within one? Most are in English.
specific age group
A. 1. Strengths, Weaknesses, Opportuni-
C. Making a profit ties, Threats
D. Poor quality goods B. 2.Salinda, wader, oaf, taillight
422. What is one of the weaknesses of TikTok C. 3.Save, Wage, oach, tableau
Shop? D. 4.Sabotage, waive, oarsman, table-
A. Integration with e-commerce plat- spoonful
forms 428. What is the importance of SWOT analy-
B. Ability to capitalize on trends sis?
C. Global reach A. To increase employee salaries
D. Lack of user-generated content B. To reduce operational costs
C. To improve customer service
423. What are potential external threats for a
boutique clothing store? D. To challenge risky assumptions and un-
cover dangerous blindspots
A. Collaboration with local fashion de-
signers 429. Competition with similar products made
from raw materials other than rattan
B. Changing consumer trends and prefer-
ences A. STRENGTH
C. Effective social media marketing B. WEAKNESS
strategies C. OPPORTUNITY
D. Expansion of product line and services D. THREAT

430. The Chinese business is expansively de- 436. A company has a strong brand name, this
veloping. would be a(n)

A. strength A. Strength
B. weakness B. Weakness
C. opportunity C. Opportunity
D. threat D. Threat
431. Third party operators are known as 437. What are the external factors that are
A. Customer considered as opportunities in a SWOT
analysis?
B. Employee
A. Market trends, technological advance-
C. Franchisee ments, changes in government regula-
D. Members tions, and emerging markets.
B. SWOT analysis, market research, cus-
432. Which is not a SWOT Analysis?
tomer segmentation, and financial analy-
A. Strong points sis.
B. Highlights C. Product development, employee sat-
C. weakness isfaction, customer loyalty, and industry
analysis.
D. obstacle
D. Competitor analysis, customer feed-
433. What are the benefits of SWOT analysis? back, internal processes, and economic
A. 1. Identifying strengths conditions.
B. 2. Weaknesses 438. In the SWOT analysis the opportunities
C. 3. Opportunity are
D. 4. Thought A. exogenous factors
B. endogenous factors
434. SWOT stands for?
C. strategy
A. Individual Voluntary Arrangement
D. none of above
B. Earnings Before Interest, Taxes, De-
preciation and Amortization 439. Which subtopic of SWOT analysis focuses
C. Strengths, Weaknesses, Opportuni- on the potential risks and challenges that
ties and Threats may arise?
D. soy wuapo o standing ip ip ip A. Weaknesses
B. Strengths
435. Strength, which one is wrong?
C. Opportunities
A. 1. Problems arising from the environ-
ment within the organization D. Threats
B. 2. Compete with competitors 440. If a business has staff who are experi-
C. 3. Things that competitors in the mar- enced and well-trained, these are
ket can find difficult to imitate A. Strength
D. 4. Unity in the organization B. Weaknesses

C. Opportunities C. “I will try to manage my time better.”

D. Threats D. “I will use time-blocking techniques
and prioritize tasks to create a schedule
441. Economic uptick and increase in customer that allows me to spend at least one extra
spending, after years of recession and hour with my family every evening for the
slow growth rate in the industry next month.”
A. Strength 446. Natural Disaster
B. Weakness
NARAYAN CHANGDER
A. Strength
C. Opportunity B. Weakness
D. Threat C. Opportunities
442. Which of the following could be a weak- D. Threats
ness? 447. External factors that are unfavorable for
A. A developing market such as the Inter- achieving your organization’s objective.
net A. Strengths
B. Competitors with access to better B. Weaknesses
channels of distribution
C. Opportunities
C. Poor quality of goods and services D. Threats
D. Special marketing expertise
448. A change in customer’s likes and interests
443. Examples of opportunities include: may be seen as a
A. Rival firms are complacent A. opportunity
B. changing customer needs/wants B. strength
C. partner with big box retailers 449. Competition with other European Union
suppliers
D. committed employees
A. STRENGTH
444. Crumbl Cookies is opening a location in
B. WEAKNESS
Farragut. What factor of the SWOT analy-
sis is this for Kooky Cookies, which is also C. OPPORTUNITY
in Farragut? D. THREAT
A. Strength 450. Dairy products are expected to increase
B. Weakness in price over the next six months.
C. Opportunity A. Strength
D. Threat B. Weakness
C. Opportunity
445. Scenario:Lisa wants to enhance her time
D. Threat
management skills to achieve a better
work-life balance.What is a SMART goal 451. The skills of staff and executives belong
for Lisa’s personality development? to:
A. “I will work fewer hours every day.” A. Interior environment
B. “I will buy a new planner.” B. External environment

452. What does the acronym SWOT stands 457. PESTLE Analysis identifies factors that oc-
for? cur within the organisation.

A. Specific Ways on Treatment A. True
B. Sustainable ways on trend B. False
C. Strength, Weakness, Opportunities 458. What does S stand for in SWOT?
and Threats
D. Strength, weakness, opportunities and
Treats
453. Which of the following answers are busi-

ness objectives?
A. Survival
B. Specific
A. small
C. Profit B. strong
D. Market Share C. strengths
454. Highly skilled workforce D. slow
A. Strength 459. What does SWOT analysis stand for?
B. Weakness A. Strengths, Weaknesses, Opportuni-
ties, and Threats assessment
C. Opportunity
B. Strengths, Weaknesses, Opportuni-
D. Threat
ties, and Trends analysis
455. Why is it important to implement the C. Strengths, Weaknesses, Opportuni-
Swot analysis? ties, and Tactics analysis
A. Because it is a legal requirement for D. Strengths, Weaknesses, Opportuni-
all types of companies ties, and Threats analysis
B. Because you can only discover the ex- 460. To get the best from you SWOT analysis
ternal factors that could affect your com- you must first identify what?
pany
A. How much time you have.
C. Because you can check your opportuni- B. The aim.
ties to achieve your goals
C. What your Job role is.
D. Because you increase the awareness
of the factors that go into making a deci- D. How much money you have.
sion 461. New competitors are entering the mar-
ket; this is an example of a(n)
456. SWOT analysis is a tool used by en-
trepreneurs and businesses to analyse an A. Strength
idea. B. Weakness
A. True C. Opportunity
B. False D. Threat

462. What does PEST analysis stand for? The Retail Of Coffee. This Could Make
A. Political, Economic, Social, and Techno- Them Slow To Diversify Into Other Sectors
logical Should The Need Arise.
B. Political, Economic, Social, and Techni- 467. Trade restrictions have just been lifted,
cal allowing your company to expand trade
C. Personal, Economic, Social, and Tech- globally,
nological A. Political Factor
NARAYAN CHANGDER
D. Public, Environmental, Social, and B. Economic Factor
Technological
C. Social Factor
463. Which of the following could be a weak-
ness? D. Technological Factor
A. A developing market such as the Inter- 468. What should be included in the ‘Weak-
net nesses’ section of a SWOT analysis?
B. Competitors with access to better A. Things the organization does poorly
things
B. Unique resources the organization
C. Poor quality of goods and services lacks
D. Special marketing catagories
C. Factors that others see as weak-
464. Only 2 helpers are attending to the needs nesses
of growing customers. D. All of the above
A. STRENGTH
469. One reason for conducting a SWOT anal-
B. WEAKNESS ysis for use in the marketing process is
C. OPPORTUNITY to identify a business’s strengths and
D. THREATS weaknesses.
A. financial
465. Your staff is very well trained is a?
B. regional
A. Strength
B. Weakness C. external
C. Opportunity D. internal
D. Threats 470. What are the key components of a SWOT
466. Which of the the following is the weak- analysis?
ness of this company? A. Strengths, Weaknesses, Opportuni-
A. High Competition ties, and Trends
B. Profitable and One of the Fortune Top B. Strengths, Weaknesses, Opportuni-
100 ties, and Threats
C. Poor Diversification C. Strengths, Wealth, Opportunities, and
Threats
D. Global Operation Expansion
Explanation:The Organization Is Depen- D. Success, Weaknesses, Opportunities,
dent On A Main Competitive Advantage, and Threats

471. There is potential to extend the Java B. Sudden Weakness, Out-does

Junction brand and sell merchandise includ- Teenagers
ing cups, bagged coffee beans, shirts, hats,

C. Strengths, Weakness, Opportunity,
etc. Threat
A. Strength D. Social ways of overcoming threat
B. Weakness
476. Your leading product has a 30% market
C. Opportunity share which is 10% higher than your best
D. Threat competitor. Where would you analyze this
information in SWOT analysis?
472. What is the purpose of identifying A. Weaknesses
strengths in a SWOT analysis?
B. Strengths
A. To highlight positive contributions and C. Threats
advantages over competition
D. Opportunities
B. To acknowledge areas needing im-
provement 477. The following are the five competitive
forces, EXCEPT ONE:
C. To seek out options for growth and im-
provement A. threat of new entrants
D. To create a strategy for dealing with B. threat of substitute
threats C. competitive rivalry
473. What are the four aspects of SWOT anal- D. bargaining power of firms
ysis? 478. Which of the following is a controllable
A. Strengths, Wealth, Opportunities, factor?
Threats A. Suppliers
B. Strengths, Weaknesses, Opportuni- B. Customers
ties, Tactics C. Marketing Mix
C. Success, Wealth, Opportunities, Tac- D. Social and Cultural
tics
479. Which of the following is NOT a step in
D. Strengths, Weaknesses, Opportuni-
conducting a SWOT analysis?
ties, Threats
A. Analyzing strengths
474. What is one of the threats for Starbucks? B. Assessing weaknesses
A. Saturation of the American market C. Identifying competitors
B. Increasing brand recognition D. Evaluating opportunities
C. Expansion into new countries 480. McDonald’s and Burger King are exam-
D. Partnership with movie producing com- ples of
panies A. Sole Proprietorships
475. What do the letters SWOT stand for? B. Partnerships
A. Strengths, Weakness, Outsider, C. Corporations
Threats D. Franchises

481. What is the strategic initiative proposed 485. What does the ‘S’ in SWOT analysis
for XYZ Retailers to capitalize on the stand for?
growing trend towards sustainable prod-
A. Solutions
ucts?
B. Strategies
A. Expansion into emerging markets
C. Strengths
B. Investment in digital streaming ser-
vices D. Sales
NARAYAN CHANGDER
C. Introduction of a new line of sustain-
486. “Appropriate business location” is classi-
able products
fied in which SWOT Analysis situation?
D. Acquisitions of smaller retail busi-
nesses A. Strengths
B. Weaknesses
482. In 1919, two men met with a group of
athletes to form a new football club in C. Opportunities
Wisconsin. One of the men asked his em- D. Threats
ployer, the Indian Packing Company, to
sponsor the club, by providing uniforms 487. SWOT is born
and allowing the team to use its athletic
A. in ambito marketing
field. The team, which now is a profes-
sional football franchise, was named for B. in the psychological field
the company that originally sponsored it.
C. in the production field
A. Wisconsin Badgers
D. none of above
B. Green Bay Packers
C. Milwaukee Bucks 488. The shape of the land is shown by con-
necting points of the same elevation to
D. Cleveland Guardians form a
483. SWOT is short form of: A. relief line
A. strengths weaknesses opportunities B. slope
threats C. valley
B. strengths Work opportunities Thanks
D. contour line
C. Strengths Weakness Open threats
489. What are examples of external factors in
D. all of the above
a SWOT analysis?
484. “Protect the health, safety, and well- A. Market trends, economic trends, fund-
being of learners, teachers and personnel, ing
and prevent the further transmission of
COVID-19” is one of the principles of B. Financial resources, physical re-
sources, human resources
A. BE-LCP
C. Relationships with suppliers and part-
B. ADM ners
C. IF D. Political regulations, environmental
D. LDM regulations, economic regulations

490. SWOT analysis is a strategic planning 495. The availability of new technologies that
method used to evaluate the , , , are better and more advanced than what
and involved in an organization, per- the business uses are

son or other things. A. Strength
A. Strengths, Weaknesses, Opportuni- B. Weaknesses
ties, and Threats
C. Opportunities
B. Strengths, Weaknesses, Obstacles,
D. Threats
and Threats
C. Stress, Weaknesses, Opportunities, 496. Which of the following is an example of
and Time a career weakness?
D. Strengths, Wants, Opportunities, and A. Procrastination

Truths B. Strong leadership skills
C. Lack of attention to detail
491. Preparing the Marketing plan, a manager
should try to access D. Excellent communication skills
A. current opportunity and threats 497. New technology in the industry
B. past opportunity and threats A. Strength
C. future opportunity and threats B. Weakness
D. recent opportunity and threats C. Opportunity
D. Threat
492. An example of Opportunities or Threats
from the external environment 498. SWOT analysis is especially helpful when
A. Competitors A. your business is young.
B. GDP per capita B. your business is old.
C. Sales C. you have a limited amount of time.

D. you have an unlimited amount of time.
D. Strengths
499. Five different workers perform different
493. Interest rates. tasks contributing to completion of one
A. Political specific job, for instance; preparing a Big
Mac at McDonald’s. This division of la-
B. Economic
bor refers to which of Fayol’s principles of
C. Socio-Demographic management?
D. Technological A. work specialization
B. scalar chain
494. qualified working force
C. order
A. strength
D. authority and responsibility
B. weakness
500. According to the SWOT analysis, what is
C. opportunity
a potential threat related to the electric ve-
D. threat hicle market transition?

A. Increased market growth for electric 505. Which of the following is considered a
vehicles strength in a SWOT analysis?
B. First-mover advantage for Tesla A. Internal factors
C. Slower transition to electric vehicles, B. External factors
reducing market growth C. Opportunities
D. Continuous government incentives for D. Threats
electric cars
NARAYAN CHANGDER
506. Which statement incorrectly explains the
501. What does SWOT stand for? meaning of PDCA?
A. Strengths, Weaknesses, Opportuni- A. Plan is the planning process before
ties, Tactics starting work.
B. Success, Wealth, Opportunities, Tac- B. Do is the act of doing or following a pro-
tics cedure.
C. Strengths, Wealth, Opportunities, C. Check is the process of checking that
Threats after the plan has been put into practice.
D. Strengths, Weaknesses, Opportuni- D. Accomplished means it was completed
ties, Threats as planned.
502. SWOT needs to be conducted 507. What are the opportunities that can be
A. monthly explored in a SWOT analysis?
B. daily A. Internal factors that can harm the or-

ganization
C. yearly
B. External factors that can harm the or-
D. regularly ganization
503. Which of the following is a component of C. External factors that can benefit the or-
a business plan?A) Marketing strategyB) ganization
StrengthsC) OpportunitiesD) ThreatsE) All D. Internal factors that can benefit the or-
of the above ganization
A. G) Product pricing
508. What part of SWOT Analysis include any-
B. E) All of the above. thing that can negatively affect your busi-
C. H) Company culture ness from the outside?
D. F) Employee salaries A. Strength
B. Weaknesses
504. What tools should be used to develop and
improve strategies to answer each ques- C. Opportunities
tion? D. Threats
A. 1. brainstorming
509. Lack of marketing promotions via social
B. 2. strengths media
C. 3. swot analysis A. STRENGTH
D. 4. weaknesses B. WEAKNESS

C. OPPORTUNITY B. Areas where the business needs to im-

D. THREAT prove to remain competitive

C. Favorable external factors that could
510. Which of the following parts of SWOT be- give an organization a competitive advan-
longs to external characteristics? tage
A. Oppertunities and Threats D. Techniques for assessing the perfor-
B. Opportunities and Strength mance, competition, risk, and potential of
C. Opportunities and Weaknesses a business
D. Weaknesses and Strength 516. These are internal characteristics of firms
or industry that can contribute directly to
511. Areas where you or your organization the profitability of firms and the industry.
may be weaker than others.
A. Strengths
A. Strength
B. Weaknesses
B. Weaknesses
C. Opportunities
C. Opportunities
D. Threats
D. Threats
517. What are the internal factors that are
512. special marketing expertise
considered as strengths in a SWOT anal-
A. strength ysis?
B. weakness A. Lack of resources
C. opportunity B. External opportunities
D. threat C. Resources, capabilities, strong brand
reputation, and unique selling proposi-
513. similar products on the market are more
tions
expensive
D. Weaknesses in the market
A. strength
B. weakness 518. Who invented the SWOT technique?
C. opportunity A. Albert S. Humphrey
D. threat B. Marion Kosher
514. What is a strength for Starbucks? C. Robert Downey Junior
A. Strong Brand Recognition D. Otis Benepe
B. Most Recognized Brand in the World 519. Why is it important to perform a differ-
C. Customers Love the Atmosphere ent SWOT analysis for each part of the
business?
D. Superb supply management
A. Because strengths and weaknesses
E. All of the above may vary in different parts of the business
515. What do weaknesses refer to in a SWOT B. Because opportunities and threats
analysis? may vary in different parts of the business
A. Factors that have the potential to harm C. Because the overall SWOT analysis
an organization may become too complex

D. Because it helps in prioritizing action 525. What does the ‘T’ stand for in SWOT
points analysis?
A. Strengths
520. Which of the following refer as the char-
acteristics of a business that gives disad- B. Weaknesses
vantages? C. Threats
A. Strength D. Opportunities
B. Weaknesses
NARAYAN CHANGDER
526. Who is the person who developed the
C. Opportunities SWOT analysis?
D. Threats A. Alfred Philip

B. Albert Humphrey
521. It pertains to the business activities by
C. Ronald Andersen
companies operating in foreign locations
D. Edmund Freud
A. Local business environment
B. International business environment 527. We avoid or mitigate our?
A. Strengths
C. Environmental complexity
B. Weaknesses
C. Opportunities
522. The definition of Strength is D. Threats
A. Strength to face challenges 528. What a company needs to improve corre-
B. An element in an organization that pos- sponds to a
itively influences development and com- A. Strength
petitive position
B. Weakness
C. Steps that serve as a guide for devel-
C. Opportunity
oping the organization in a better direc-
tion D. Threat
D. Obstacles become strengths to face 529. Which of the following is an example of
existing opportunities a personal strength in the context of a job
interview?
523. Strengths and weaknesses look at the
A. Inability to work under pressure
A. factors within the business
B. Lack of communication skills
B. factors outside the business C. Good time management skills
C. factors inside and outside the busi- D. Lack of technical expertise
ness
530. What can we apply a SWOT analysis to?
D. none of above
A. People
524. SWOT analysis provides solutions? B. New iniciatives
A. TRUE C. New products
B. FALSE D. Companies

531. Which of the following is considered a 536. is the way a business communicates
strength in a SWOT analysis? and connects with its customers to help it
to sell more products.

A. Rising costs for materials and increas-
ing competition A. Marketing
B. High levels of debt and inadequate sup- B. Demand
ply chain 537. The steps for implementing a SWOT anal-
C. Tight labor supply and lack of capital ysis are as follows except
D. A strong brand and loyal customer A. analyze internal and external factors
base B. carry out SWOT analysis and documen-
tation
532. What is SWOT Analysis use for?
C. Mempersiapkan action plan
A. Strategic Planning
D. Evaluate potential opportunities and
B. Records purposes existing threats
533. Which component of SWOT analysis fo- 538. Give an example of 2 potential threats to
cuses on positive factors within the organ- a business?(APP)
isation? A. Business interruptions, electronic
A. Strengths data breaches
B. Liability losses, local and global events
B. Weaknesses
C. Changes in government policy, self
C. Opportunities
confidence
D. Threats D. Resilience, optimistic
534. Positive and controllable factors that con- 539. Expansion of business to overseas
tribute to the business’ success. A. S
A. Strength B. W
B. Weaknesses C. O
C. Opportunities D. T
D. Threats 540. The WEAKNESSES that I can include in the
Personal SWOT Analysis are:
535. Scenario:Maria is a marketing profes-
sional who has been offered an opportu- A. What tasks do you avoid doing because
nity to attend an international conference of your lack of confidence?
on digital marketing. She believes this con- B. What values do you have that can help
ference could enhance her knowledge and you achieve your goals?
skills.What does the situation represent in
541. What is a potential opportunity a man-
SWOT analysis?
ager might identify in a SWOT analysis?
A. STRENGTH A. Falling trade barriers
B. WEAKNESS B. Strong research and development
C. OPPORTUNITY C. Management turnover
D. THREAT D. Risk of takeover

542. Changing regulatory environment. 547. Which of the following is considered one
A. Strength of Tesla’s strengths, as mentioned in the
SWOT analysis?
B. Weakness
A. High production costs
C. Opportunity
D. Threat B. First mover advantage in the electric
vehicle market
543. It arise when an organization can take
C. Lack of brand recognition
NARAYAN CHANGDER
benefit of conditions in the environment to
plan and execute strategies that enable it D. Inefficient battery technology
to become more profitable. What part of
SWOT analysis is described? 548. The carinderia in front of the barbecue
A. Strength stand added grilled meals in their menu
B. Weaknesses
A. STRENGTH
C. Opportunities
D. Threats B. WEAKNESS
544. Skilled or talented workers. C. OPPORTUNITY
A. Strength D. THREATS
B. Weakness
549. Weaknesses and Threats consist of the
C. Opportunity negative impacts of a business.
D. Threat A. True
545. How can SWOT analysis contribute to B. False
strategic management?
A. By providing insights into the organisa- 550. What are the components of a SWOT
tion’s current state analysis?
B. By increasing shareholder dividends A. Product, Price, Place, Promotion
C. By reducing operational costs B. Sales, Marketing, Operations, Finance
D. By targeting new markets C. Planning, Organizing, Leading, Control-
546. What is the objective of a SWOT analy- ling
sis? D. Strengths, Weaknesses, Opportuni-
A. To evaluate financial resources and in- ties, Threats
vestment opportunities
B. To determine the best marketing 551. It’s important not to confuse weaknesses
strategies with
C. To identify why corporate planning A. resources.

consistently fails B. opportunities.
D. To develop a full awareness of all fac-
C. strenghts.
tors involved in making a business deci-
sion D. mistakes.

552. The Personal SWOT analysis: B. Weakness

A. is a tool that enables you to identify C. Opportunity

the Strong Points you have as a human
D. Threat
Weak Points, the Opportunities you can
create or encounter and the Threats that 557. Political climate, economic shifts, laws
will present themselves. and regulations, technology, industry
B. is a tool that enables you to identify the trends, and competition are all examples
Strong Points you have as a person Weak of:
Points and the Opportunities you can cre- A. External forces
ate.
B. Weaknesses
553. What are the four factors analyzed in a
C. Core competencies
SWOT analysis?
D. External reviews
A. Assets, Liabilities, Opportunities, and
Challenges 558. In franchise business the owner is known
B. Advantages, Disadvantages, Opportu- as
nities, and Risks A. Business man
C. Positives, Negatives, Possibilities, and
B. Franchisor
Dangers
C. Partner
ties, and Threats D. Leader
554. Which of the following is an example 559. The OPPORTUNITIES I can include in my
of an opportunity in a SWOT analysis?A) Personal SWOT Analysis are:
New technology advancementsB) Weak- A. Who can support and help you?
nesses of the businessC) Internal con-
flictsD) Declining market demandE) All of B. Do you have any obligations (work,
the above family, etc.) that could prevent you from
achieving your goals?
A. D
B. A 560. Refer to external factors that have a neg-
ative effect on the business.
C. B
D. C A. Threats
B. Strengths
555. What is the Turkish translation of “Ap-
pealing”? C. Opportunities
A. Attractive D. Weaknesses
B. Stable 561. Loyal customer base
C. Second A. S
D. Different B. W
556. The automation of company’s activities C. O
A. Strength D. T

562. The Spanish translation of the name of C. Technology and politics

the city of Los Angeles is “The Angels.” D. All of the above
As a result, the city’s professional baseball
team’s name reflects its Spanish heritage 568. demographic change that will lead to
and name. higher demand of your products
A. LA Angels A. strength
B. LA Dodgers B. weakness
NARAYAN CHANGDER
C. Green Bay Packers
C. opportunity
D. San Diego Padres
D. threat
563. Increase in number of competitors
569. Which of the following could be an oppor-
A. Strength tunity?
B. Weakness A. Moving into new market segments that
C. Opportunities offer improved profits
D. Threats B. Damaged reputation
564. New positive trends in the consumer be- C. A new competitor in your home market
havior D. Having quality processes and proce-
A. Strength dures
B. Weakness 570. The OPPORTUNITIES I can include in my
C. Opportunity Personal SWOT Analysis are:
D. Threat A. What difficulties/obstacles do you
face?
565. Lack of professional human resources
B. What new technology might help you
A. Strength
achieve your goals?
B. Weakness
C. Opportunities 571. Staff members says that if you want
a day-off from work you should order a
D. Threats hambuger from the Leisure Center’s cafe-
566. Great customer service would be consid- teria.
ered a (n) A. Strength
A. S B. Weakness
B. W C. Opportunity
C. O D. Threat
D. T
572. poor equipment and machineries
567. What are examples of opportunities in
A. strength
SWOT analysis?
B. weakness
A. Economic climate and demographic
changes C. opportunity
B. Market and competitive activity D. threat

573. You have two talented volunteer graphic 578. In SWOT analysis, the “S” stands for:
designers on your team who can develop A. Strengths
eye-catching advertising materials.

B. Solutions
A. strength
C. Strategies
B. weakness
D. Success
C. opportunity
579. What is the significance of conducting a
D. threat SWOT analysis in business?
574. IDENTIFY THE COMPONENT THROUGH A. To identify strengths, weaknesses, op-

EXAMPLES:SEMINAR AND PIECES OF portunities, and threats
TRAINING FROM NON-GOVERNMENT B. To assess financial performance and
ORGANIZATIONS profitability
A. STRENGTH C. To develop a marketing strategy
B. WEAKNESS D. To analyze market trends and con-
sumer behavior
C. OPPORTUNITY
580. Which option below lists the external fac-
D. THREAT
tors of a SWOT analysis?
575. External factors that a company may be A. Strengths and Opportunities
able to take advantage of would be listed B. Weaknesses and Threats
under
C. Weaknesses and Strengths
A. S
D. Threats and Opportunities
B. W
581. Which of the following could be a threat?
C. O
A. Changes in technology
D. T
B. A market vacated by an ineffective
competitor
576. Things your competitor do better than
you. C. Location of your business
A. Strength D. Lack of marketing expertise
B. Weakness 582. What does SWOT analysis aim to

achieve?
C. Opportunity
A. To compare different business models
D. Threat
B. To determine the overall market share
577. What is one of the strengths of Wardah C. To identify areas for improvement and
cosmetics? strategic planning
A. High-quality products D. To set short-term financial goals
B. Expensive prices 583. Strong distribution network
C. Limited product range A. Strength
D. Lack of brand recognition B. Weakness

C. Opportunity B. Making your lists too short, being spe-

D. Threat cific, not seeing weaknesses, being realis-
tic
584. In general people are living longer and C. Making your lists too short, being spe-
there are more local residents aged over cific, seeing weaknesses, being realistic
fifty-five now than ever before.
D. Making your lists too long, being
A. Strength vague, not seeing weaknesses, being un-
B. Weakness realistic
NARAYAN CHANGDER
C. Opportunity
589. A business completes a SWOT Analysis.
D. Threat They state “We have a competition stan-
dard swimming pool; although it has no
585. Expanding into other countries is a
wave machines or additional equipment as
strength for the business.
do competing local facilities.” This is an
A. True example of a and/or a
B. False A. Strength
586. What is external to the organization? B. Weakness
A. Strength C. Opportunity
B. Weakness D. Threat
C. Opportunity 590. Which of the following is false regarding
D. Threat why a SWOT Analysis is used?
587. Scenario:Emily wants to improve her ac- A. To build on the strengths of a business
tive listening skills to enhance her rela- B. To minimize the weaknesses of a busi-
tionships and communication with her fam- ness
ily and friends.What is a SMART goal for
C. To reduce opportunities available to a
Emily’s personality development?
business
A. “I will listen more attentively from now
D. To counteract threats to a business
on.”
B. “I will read a book on communication 591. What does S stand for in SWOT?
skills in the next few months.” A. small
C. “I will practice active listening by sum- B. strong
marizing the key points of each conver-
sation with my loved ones for the next C. strengths
month.” D. slow
D. “I will become the best listener in the
592. Things the business owns or does well
world.”
that increase its chance of success.
588. What are some common SWOT analysis A. Threats
mistakes to avoid?
B. Weaknesses
A. Making your lists too long, being
vague, seeing weaknesses, being unreal- C. Strengths
istic D. Opportunities

593. Tough competition, supply chain chal- 599. Which of the following SWOT elements
lenges, and a tough job market are all ex- are internal factors for a business?
amples of (a) .

A. Opportunities and Threats
A. a Threats B. Strengths and Weaknesses
B. Strengths C. Strengths and Opportunities
C. Weaknesses D. Weaknesses and Threats
D. Opportunities
600. Which of the following is an exam-
594. In the SWOT Analysis, Opportunities and ple of an opportunity in a SWOT analy-
Threads are in our control sis?A) New market trendsB) Strong com-
A. True petitionC) Economic downturnD) Techno-
logical limitationsE) None of the above
B. False
A. D
595. What are critical success factors in SWOT B. A
analysis?
C. C
A. Factors that most critically affect an or-
ganization’s success D. B
B. Factors that most critically affect an 601. A new competitor (a business selling sim-
organization’s weaknesses ilar products) has opened nearby
C. Factors that most critically affect an A. strengths
organization’s opportunities B. weakness
D. Factors that most critically affect an C. opportunity
organization’s threats
D. threat
596. Opportunity is
602. Good image of the company (measured in
A. Threat terms of customers) is
B. Strength A. strength
C. Weakness B. opportunity
D. Opportunity C. weakness
597. Which of the following could be a threat? D. threat
A. changes in technology 603. Which of the following is a weakness?
B. a market vacated by an ineffective A. Overseas demand for product
competitor
B. Falling number of customers within
C. location of your business specific age group
D. lack of marketing expertise C. Making a profit
598. A SWOT analysis looks at? D. Poor quality goods
A. The Internal Factors only 604. No matter what, strategy cannot be cho-
B. Both internal and external Factors sen only in objective way
C. The external factors only A. True
D. None of the above B. False

605. Which stage of the strategic planning pro- C. No brand presence, subpar products
cess does SWOT analysis belong to? or services, ineffective processes, and an
A. Implementation inexperienced workforce.
D. A strong brand reputation, high-quality
B. Evaluation
products or services, efficient processes,
C. Formulation and a skilled workforce.
D. Monitoring 610. Which of the following could be a threat?
NARAYAN CHANGDER
606. Discuss the impact of globalisation on cul- A. Changes in technology
tural diversity. B. A market vacated by an ineffective
A. Homogenization of cultures competitor
B. Increased cultural exchange C. Location of your business
C. Loss of traditional practices D. Lack of marketing expertise
D. Globalisation has led to the spread of 611. A new building is under construction near
Western culture and values the barbecue stand.
A. Strengths
607. The government has just agreed to pro-
vide financial support for farms in the re- B. Weaknesses
gion through subsidies. C. Opportunities
A. strength D. Threats
B. weakness
612. What are the strengths of SWOT?
C. opportunity A. 1. intelligence
D. threat B. 2.Repetition
608. What are examples of opportunities for C. 3.Copying is difficult to change.
Sipsip Coffee Shop? D. 4. Winning over competitors
A. Negative Online Reviews impacting
613. The products produced use ecolabel certi-
Reputation
fied bamboo and natural dyes
B. Collaborate with Local Artists for Art A. STRENGTH
Exhibitions
B. WEAKNESS
C. Fluctuating Coffee Bean Prices
C. OPPORTUNITY
D. Competition from Established Chains
D. THREAT
609. What are some examples of strengths in
614. What is the purpose of using SWOT anal-
a SWOT analysis?
ysis for a company?
A. Weak brand reputation, low-quality A. To make smarter decisions to preserve
products or services, inefficient pro- what it does well
cesses, and an unskilled workforce.
B. To capitalize on its strengths
B. Lack of brand recognition, average-
quality products or services, outdated pro- C. To mitigate risk regarding weaknesses
cesses, and a mediocre workforce. D. All of the above

615. What is one of the strengths of TikTok 620. Threads and weakeness are harmful ele-
Shop? ments

A. Small user base A. True
B. Long attention span of users B. False
C. Limited content duration
621. Why is SWOT analysis important for uni-
D. Lack of competition versity students?
616. According to SWOT analysis what is A? A. To learn how to cook

B. To understand the history of ancient
civilizations
C. To identify strengths, weaknesses, op-
portunities, and threats for career plan-
ning and personal development.
D. To improve their singing skills
A. Power 622. Which of the the following is the oppor-

tunity of this company?
B. Goals
A. Poor Diversification
C. Weaknesses
B. Global Operation Expansion
D. Positive
C. Profitable and One of the Fortune top
617. What is the meaning of the letter “T” 100
from the SWOT Analysis? D. High competition
A. Strong points Explanation:The Company Has The Oppor-
tunity To Expand Its Global Operations.
B. weakness
New Markets For Coffee Such As India
C. chance And The Pacific Rim Nations Are Beginning
D. obstacle To Emerge.
618. New market niches that may appear cor- 623. motivated workers
responds to a A. strength
A. Opportunity B. weakness
B. Strength C. opportunity
C. Threat D. threat
D. Weakness
624. Which of the following is an example of
619. stiff government regulations a career strength?
A. strength A. Lack of motivation
B. weakness B. Strong communication skills
C. opportunity C. Weak communication skills
D. threat D. Poor problem-solving abilities

625. Which of the following could be an oppor- B. What products are performing well?
tunity? C. What products are underperforming?
A. Having quality processes and proce- D. What do our competitors do well?
dures
B. Moving into new market segments that 631. List 2 strengths, weaknesses, opportuni-
offer improved profits ties and threats to having a fall festival at
Wisdom (select 4 answers)
C. Damaged reputation
A. Space, Diversity
NARAYAN CHANGDER
D. A new competitor in your home market
B. Bad Reputation, No Money
626. What does SWOT stand for? C. Sharpstown having an event on the
A. Strength, Weakness, Opportunity, same day, weather
Threat D. Losing Money, bad reputation
B. Success, Weakness, Opportunity, E. Making money, better reputation
Threat
632. Strong Free Cash Flow
C. Strength, Weakness, Opportunity, Tal-
ent A. Strength
D. Strength, Weakness, Opportunity, B. Weakness
Technology C. Opportunity
627. Opportunities and Threats are D. Threat
A. Internal 633. A SWOT analysis looks at
B. External A. Internal factors
628. The government strongly supports small B. External factors

and medium enterprises to boost the C. Both internal and external factors
growth of the businesses. D. No answers are correct
A. Strength
634. Analyzing business strengths, which one
B. Weaknesses is wrong?
C. Opportunities A. 1. Internal processes that need to be
D. Threats improved
B. 2. What do your customers It is recom-
629. Language barriers
mended that you improve
A. Strength
C. 3. Assistance with business opera-
B. Weakness tions
C. Opportunities D. 4. What are the factors that cause
D. Threats sales to fall?
630. Which of the following possible questions 635. What is the meaning of the letter “S”
fall under the quadrant of Opportunities? from the SWOT Analysis?
A. What technology can we use to im- A. Strong points

prove operations? B. weakness

C. chance faster than you, the risk that your incomes

D. obstacle will decrease, the financial crisis and how
it affects you

636. Opportunities and threats look at the
A. factors within the business 641. SWOT analysis helps in making informed
decisions by:
B. factors outside the business
C. factors inside and outside the busi- A. Identifying strengths and opportuni-
ness ties
D. none of above B. Minimising weaknesses and threats
637. Categorise the following:High employee C. Capitalising on strengths and opportu-

turnover (staff leaving) nities
A. Strength D. Overcoming weaknesses and threats
B. Weakness
642. A marketing tool that investigates a busi-
C. Opportunity
ness’s strengths, weaknesses, opportuni-
D. Threat ties, and threats in an organized fashion
Explanation:Employees are an internal
stakeholder, so the issue is internal. not A. SWOT Analysis
a good issue for KFC. B. SWOT Analysis
638. What are examples of weaknesses for C. Market Planning
Sipsip Coffee Shop?
D. Strength Matrix
A. Prime Location in a Busy Commercial
Area
643. What can SWOT Analysis be used to as-
B. Well-Trained and Friendly Staff sess?
C. Lack of Online Presence
A. A business idea
D. Cozy Ambiance and Free Wi-Fi for Cus-
tomers B. A company’s position in the market
639. Which of the following could be a threat? C. Launching a new product or brand
A. Changes in technology D. All of the above
B. A market vacated by an ineffective
competitor 644. What are the six elements of PESTEL?
C. Location of your business A. Power, Environment, Science, Teach-
D. Lack of marketing expertise ing, Education and legal
B. Peace, Elements, Search, Tape, Envi-
640. Threats can be:
ronment and legal
A. Confidence-Communication Seminar,
the strengthening of a Strong point, alter- C. Political, Economic, Social, Technologi-
native options cal Environmental and legal
B. People, changes in Legislation a sus- D. Paper, Element, Savings, Trust, Entry
tained Weak point, Rhythms of life that go and labels

645. What are the steps involved in conduct- 650. There are new technologies that are bet-
ing a SWOT analysis? ter and more advanced than what the busi-
A. Identifying strengths, weaknesses, op- ness uses.
portunities, and threats; analyzing in- A. Strength
ternal and external factors; developing B. Weaknesses
strategies.
C. Opportunities
B. Ignoring external factors
D. Threats
C. Listing only strengths and weaknesses
NARAYAN CHANGDER
D. Skipping the strategy development 651. Why do we conduct SWOT analysis? The
step following are the reasons, EXCEPT
A. to capitalize on strengths
646. Opportunities and threats reflect vari-
ables: B. to exploit opportunities
A. of the company’s internal environment C. to take better decisions
which the company should identify, adapt D. to be incautious
to, or even adapt where possible
652. Which of the following is a weakness
B. of the external environment of the
that a business might identify as a result
business which the business should iden-
of conducting a SWOT analysis:
tify, adapt to them or even adapt them
where this is possible A. Inability to adapt to changes in cus-
tomer preferences
B. Possibility of competitors entering the
A. To evaluate a company’s competitive market
position and develop strategic planning
C. Need to comply with additional govern-
B. To calculate financial ratios and prof- mental regulations
itability
D. Availability of technically advanced
C. To analyze historical stock prices and equipment
market trends
D. To assess employee performance and 653. Java Junction was voted as “Best New
productivity Small Business” in town by members of
the Chamber of Commerce.
648. The profitability ratio is below the indus- A. Strength
try average
B. Weakness
A. Strength
C. Opportunity
B. Weakness
D. Threat
C. Opportunity
D. Threat 654. What is the purpose of SWOT analysis?
A. To identify a company’s strengths and
649. Weak awareness of MICE
weaknesses
A. Strength
B. To identify a company’s opportunities
B. Weakness and threats
C. Opportunities C. To identify a company’s competitive ad-
D. Threats vantage

D. To identify a company’s market share B. Partnership
655. Growth of a market is a (an) example of C. Corporation

A. Strength D. Franchise
B. Weakness 661. What are the strengths in a SWOT anal-
C. Opportunity ysis?A) Internal factors that give the busi-
ness an advantageB) External factors that
D. Threat can be leveragedC) Factors that pose a risk
656. Java Junction is a business sponsor for to the businessD) Factors that need im-
the local Relay for Life, which helps build provementE) None of the above
goodwill for the business in the commu- A. A
nity.
B. D
A. Strength
C. C
B. Weakness
D. B
C. Opportunity
662. These are things which could disadvan-
D. Threat
tage the business, but do not currently.
657. The acronym SWOT is derived from the Examples of financial SWOT analysis in-
English words: clude non-paying customers or interest
rate hikes.
A. Strengths, Weaknesses, Obscenities,
Threats A. Strengths
B. Strengths, Weaknesses, Opportuni- B. Weaknesses
ties, Threats C. Opportunities
658. When conducting SWOT analysis, con- D. Threats
sider strengths and weaknesses in relation
to 663. The business space has a limited capacity
to entertain many customers at the same
A. the competition. time.
B. your business’s past. A. Strength
C. your business’s future. B. Weaknesses
D. opportunities.
C. Opportunities
659. The business in clothing is going down. D. Threats
A. strength
664. What does PDCA mean?
B. weakness
A. Quality management cycle
C. opportunity
B. Plan quality management
D. threat
C. Quality management cycle or concept
660. This type of business is a contractual D. Management planning operations
agreement with a parent company to sell
its products/services in an area. 665. Lack of reliable suppliers
A. Sole Proprietorship A. S

B. W C. to search for solutions to your com-

C. O pany
D. T D. to prioritize issues
671. Due to an increase in disposable income

666. A PEST Analysis examines which two ex-
(purchasing power) over the last six years,
ternal SWOT components
local residents have more money to spend
A. Strengths & Threats on leisure activities.
NARAYAN CHANGDER
B. Opportunity & Weaness A. Strength
C. Opportunity & Threats B. Weakness
D. Strengths & Weakness C. Opportunity
667. Used to describe a framework for the D. Threat
analysis of macroenvironmental factors:
672. True or False:You do not have to worry
A. SWOT analysis about threats and can take your time to
B. CASE analysis solve them.
C. TOWS analysis A. True
D. PESTEL analysis B. False
668. What does the acronym SWOT stands 673. Which is the obstacle?
for?(EVA) A. Employees speak incorrectly
A. Strengths, Weaknesses, Obligations, B. Old and obsolete products
Threats C. There are many competitors.
B. Strengths, Weaknesses, Opportuni- D. Production costs are rising.
ties, Threats
674. Good looking
C. Strengths, Weak points, Opportunities,
Threats A. strengths
D. Strengths, Weaknesses, Opportuni- B. weaknesses
ties, Time C. opportunity
669. A “2 by 2” table, which lists five of the D. threats
key issues in each category is called a
675. You should also watch out for changes in
A. SWOT Analysis government policy related to your field.
B. SWOT Matrix A. Strengths
C. Strength Chart B. Weakness
D. S-O Strategy C. Opportunities
670. When is it recommendable to use? D. Threats
A. to employ before you commit any sort 676. Successful track record of integrating
of company action complimentary firms through mergers &
B. to causes and consequences of prob- acquisition
lems A. Strength

B. Weakness A. Strength
C. Opportunity B. Weakness

D. Threat C. Opportunity
677. The most crucial part of the SWOT analy- D. Threat

sis method involves
682. Mr. Jonas has conducted a SWOT anal-
A. the number of strengths you identify. ysis for his restaurant. What should his
B. where you get your information next step be? (CRE)
C. what time of year you conduct the anal- A. Making sure that weaknesses are off-
ysis set by the strengths and threats are
turned into opportunities.
D. your goal for the analysis
B. Making sure that weaknesses are off-
678. These are positive, internal factors that set by opportunities and threats are
are under your control. turned into strengths.
A. Strengths C. Making sure that strengths are off-
B. Weakness set by weaknesses and opportunities and
turned into threats.
C. Opportunities
D. Making sure that opportunities are off-
D. Threats
set by threats and strengths are turned
679. Buyers require sustainability certification into weaknesses.
A. STRENGTH 683. What is the primary focus of the SWOT
B. WEAKNESS analysis presented in the video?
C. OPPORTUNITY A. Analyzing the profitability of Tesla
D. THREAT B. Assessing the overall state of the
global automotive industry
680. These are things which could benefit the
C. Evaluating Tesla’s strengths, weak-
business, but do not currently. Finan-
nesses, opportunities, and threats
cial examples include possible cash invest-
ments or new revenue streams. D. Identifying the challenges faced by tra-
ditional automakers
A. Strengths
B. Weaknesses 684. competitors offer cheaper price
C. Opportunities A. strength
D. Threats B. weakness
681. Choose the correct option C. opportunity

D. threat
685. What are the obstacles for Netflix?

A. Frequent change of employees of the
company
B. Being a start up in streaming format

C. Competitors like Amazon, Apple tv, Dis- 691. What are examples of internal factors in
ney+ a SWOT analysis?
D. Creating content to appeal to specific A. New regulations and potential threats
groups of people
B. Rising costs for materials and increas-
686. Why do business goals help make your ing competition
business achievable?
C. Financial resources and operational ef-
A. They provide a clear focus and some- ficiencies
NARAYAN CHANGDER
thing to aim for.
D. Market changes and access to suppli-
B. They benefit the employees. ers
C. They help you fall asleep at night.
D. They make your customers stress- 692. What does O in SWOT stand for?
free. A. open
687. Brand visibility in HUL B. only
A. Strengths C. open-minded
B. Weakness
D. opportunities
C. Opportunities
D. Threats 693. Which subtopic of SWOT analysis in-
volves identifying external factors that
688. Arrival of new technologies. could bring positive outcomes for a com-
A. Strength pany or organization?
B. Weakness A. Weaknesses
C. Opportunity B. Threats
689. These are statements that serve as a D. Strengths
moral compass to help guide company de-
cisions and to keep the SWOT process in 694. A SWOT analysis looks at?
the right path.
A. The Internal Factors only
A. Mission
B. The external factors only
B. Vision
C. Values C. Both internal and external Factors
D. All of the options D. None of the above
690. CAN is short form of: 695. We exploit, expand or capitalize on our?
A. Computer Association of nonprofit or-
A. Strengths
ganization
B. Computer association of Nepal B. Weaknesses
C. Compiler association of Network C. Opportunities

D. None of the Above D. Threats

696. How can SWOT Analysis benefit your or- D. The purpose of a PEST analysis is to
ganization’s performance? forecast future market trends.

A. It reinforces risky assumptions about 700. Which of the following is an example of
your business. a personal threat?
B. It encourages the continuation of dan- A. Having a strong professional network
gerous blindspots.
B. Economic boom
C. It delivers new insights on your busi-
ness’s current state. C. Technological advancements
D. It prevents the development of the D. Limited job opportunities
right strategy for any situation. 701. Scenario:Michael is a fitness enthusiast
697. Choose the correct option who wants to start his own health and
wellness blog. He is concerned that he
might not have enough time to consis-
tently create and publish content.What
does the situation represent in SWOT anal-
ysis?
A. STRENGTH
B. WEAKNESS
A. Political C. OPPORTUNITY
B. Economic D. THREAT
C. Socio-Demographic 702. What does W in SWOT stand for?
D. Technological A. wrong
698. Things your company lacks. B. weaknesses
A. Strength C. weather
B. Weakness D. wide
C. Opportunity 703. What does Opportunites do in SWOT
D. Threat Analysis
699. What is the purpose of a PEST analysis? A. Help to reduce turnover and increase
retention
A. The purpose of a PEST analysis is
to evaluate the internal factors that can B. Could give an organization a competi-
impact an organization’s business opera- tive advantage
tions. 704. What does SWOT analysis stand for?
B. The purpose of a PEST analysis is to an- A. Strengths, Weaknesses, Options, Tim-
alyze the financial performance of an or- ing.
ganization.
B. Superior, Weak, Optional, Timing.
C. The purpose of a PEST analysis is to
assess the external macro-environmental C. Super, White, Original, Thugs
factors that can impact an organization’s D. Strengths, Weaknesses, Opportuni-
business operations and decision-making. ties, Threats

705. What is the purpose of performing a C. Lack of brand reputation, unskilled

SWOT Analysis? (CRE) workforce, inefficient processes, lack of
A. Identifies internal and external factors unique resources or capabilities
that may affect the business future perfor- D. Strong brand reputation, unskilled
mance. workforce, inefficient processes, lack of
B. Access a organisations performance unique resources or capabilities
C. Evaluates whether the business ven- 710. SWOT matrix is to show the interconnec-
tivity of S, W, O, T elements.
NARAYAN CHANGDER
ture is a good idea.
D. Gives the management team a broader A. True
view on the potential opportunity B. False
706. I could be better at presenting in front of 711. A is an aim or purpose, or an end to
a large group of people. which effort is directed.
A. strength A. resume
B. weakness B. destination
C. opportunity C. idea
D. threat D. goal
707. It’s an adaptation of SWOT analysis 712. Facts or factors of an organization, is the
which provides insight into those same definition of
four areas, but with a financial focus. A. Internal origin
A. Financial Planning B. External origin
B. Financial SWOT analysis C. Positive
C. Financial Literacy D. Negative
D. Financial Management 713. What is one of the opportunities for War-
708. Few competitors in your area. dah cosmetics?
A. Strength A. Expansion into international markets

B. Decreasing demand for halal cosmet-
B. Weakness
ics
C. Opportunity
C. Declining e-commerce growth
D. Threat
D. Lack of innovation in product develop-
709. What are the internal factors that are ment
considered as strengths in a SWOT anal- 714. “A marketing strategy that focuses on
ysis? opportunities that are a good match with
A. Strong brand reputation, skilled work- the business’s strengths” is called
force, efficient processes, unique re- A. S-T Strategy
sources or capabilities
B. S-O Strategy
B. Weak brand reputation, unskilled
workforce, inefficient processes, lack of C. W-T Strategy
unique resources or capabilities D. W-O Strategy

715. What should be considered when identi- B. False

fying opportunities? Explanation:This is a value stream. A
value chain analysis is a process where

A. Market trends, event reputation im-
provement, marketing strategies, ticket a firm identifies its primary and support
sales increase activities that add value to its final prod-
uct and then analyzes these activities to
B. Highlights of the event, advantages reduce costs or increase differentiation.
over competition, uniqueness, team as-
sets, successful activities 720. The Team of Monkeys in search of Sita
C. Improvement areas, ticket sales, lat- headed by Angada went towards
est event trends, competition A. North India
D. Event reputation, marketing strate- B. East India
gies, environment, technology evolution C. South India
716. Not highly successful at integrating firms D. West India
with different work culture
721. The business is located in an area that has
A. Strength many customers.
B. Weakness A. Strength
C. Opportunity B. Weaknesses
717. What is an example of a threat in SWOT D. Threats
analysis? 722. According to the SWOT analysis, what is
A. Expansion into new markets one of the strengths of Tesla’s brand recog-
B. Increase in market share nition?
C. Decrease in customer complaints A. It is the only electric car producer in

the world
D. Competition from new entrants
B. It is the least recognized electric car
718. If a business conducts a SWOT analysis to producer in the world
decide whether or not to expand, which of C. It has strong brand recognition as the
the following would be categorized as an most recognized electric car producer in
opportunity? the world
A. money is available for the expansion D. It is known for offering the lowest pric-
B. new competition could enter the mar- ing in the industry
ket
C. there is a potential for increased prof-
A. To assess strengths, weaknesses, op-
its
portunities, and threats
D. company expenses have increased B. To develop a marketing strategy
719. Value chain analysis is a lean tool that C. To identify market trends and competi-
employs a flowchart documenting every tors
step in the process. D. To evaluate internal and external fac-
A. True tors

724. IDENTIFY THE COMPONENT THROUGH D. Globalisation weakens international

EXAMPLES:SKILLFULL COMMUNITY LEAD- trade by increasing trade barriers and re-
ERS ducing market access
A. STRENGTH 729. What are opportunities in a SWOT analy-
B. WEAKNESS sis?
C. OPPORTUNITY A. Options out there that can contribute
to growth
D. THREAT
NARAYAN CHANGDER
B. Negative aspects of the com-
725. Good brand awareness is an example of pany/event
a(n)
C. Positive contributions of the com-
A. Strength pany/event
B. Opportunity D. External factors that could impact the
C. Threat company/event
D. Weakness 730. Internal factors that are unfavorable for

726. lack of dominant competitors
A. Strengths
A. strength
B. Weaknesses
B. weakness
C. Opportunities
C. opportunity D. Threats
D. threat
731. What are some examples of economic fac-
727. Refer to external factors that have a pos- tors in a PEST analysis?
itive effect on the business. A. Inflation rates, interest rates, ex-
A. Strengths change rates, economic growth, unem-
ployment rates, and disposable income
B. Weaknesses
levels
C. Opportunities
B. Political stability, technological ad-
D. Threats vancements, social factors, and environ-
mental factors
728. How does globalisation strengthen inter-
national trade? C. Market size, market share, market
trends, and customer demographics
A. Globalisation strengthens interna-
tional trade by reducing trade barriers, D. Government regulations, industry com-
increasing market access, and promoting petition, and labor costs
economic interdependence among coun- 732. By identifying your opportunities this
tries. will help you overcome potential what?
B. Globalisation strengthens interna- A. Weaknesses
tional trade by promoting economic in-
dependence among countries B. Strengths
C. Globalisation has no impact on interna- C. Opportunities

tional trade D. Threats

733. What is the purpose of a SWOT analysis? A. strength

A. To assess strengths, weaknesses, op- B. weakness

portunities, and threats C. opportunity
B. To develop marketing strategies D. threat
C. To identify potential customers
737. Which option lists the internal factors of
D. To evaluate the financial performance a SWOT analysis?
of a company
A. strengths, opportunities
734. Which of the following is NOT true about B. opportunities, threats
SWOT analysis?
C. strengths, weaknesses
A. A SWOT analysis is designed to facil-
itate a realistic, fact-based, data-driven D. weaknesses, and threats
look at the strengths and weaknesses of
738. What is SWOT analysis?
an organization, initiatives, or within its in-
dustry. A. Strategy, weaknesses, opportunities
and threats
B. SWOT analysis is a technique for as-
sessing the performance, competition, B. Strengths, weaknesses, opportunities
risk, and potential of a business, as well and threats
as part of a business such as a product C. Strategy, willingness, opportunity and
line or division, an industry, or other en- time
tity.
D. Strategy, willingness, opportunities,
C. SWOT analyses are limited to com- and threats
panies. Individuals can also use SWOT
analysis to engage in constructive intro- 739. How does SWOT analysis contribute to
spection and form personal improvement strategic decision-making?
goals. A. By assessing external prospects
D. A SWOT analysis helps evaluate where B. By making informed and data-driven
a company stands in a competitive market choices
and what steps need to be taken for fur-
ther strategic planning, helping decision C. By recognizing internal advantages
makers draw a future roadmap for the D. By identifying internal limitations
company.
740. When to use SWOT analysis?
735. What can SWOT Analysis help in terms A. Self awareness
of problems?
B. Product launch & competition evalua-
A. Pointing out what needs to be man- tion
aged
C. Improve your business operations
B. Putting problems into perspective
D. All of the above
C. Both A and B
D. None of the above 741. Which of the following is not a compo-
nent of a business plan?A) StrengthsB) Op-
736. I took the digital marketing training from portunitiesC) ThreatsD) Marketing strate-
Google. gyE) None of the above

A. Strengths 747. There is an increasing number of restau-

B. Marketing strategy rants in the city offering plant-based
menus and who are looking for regional
C. Threats partners
D. Opportunities
A. strength
742. The Center has been offered the latest B. weakness
sporting craze.
C. opportunity
A. Strength
NARAYAN CHANGDER
D. threat
B. Weakness
C. Opportunity 748. Categorise the following:growth of
D. Threat Western-influenced generation in South-
east Asia region
743. Which factors are considered as internal A. Strength
in SWOT analysis?
B. Weakness
C. Opportunity
C. Strengths and Opportunities D. Threat
Explanation:Not controlled by KFC. Good
D. Weaknesses and Threats for business as they grow in the region.
744. What are the main principles of SWOT fo-
749. Which of the following could be a threat?
cused on?
A. Living conditions and opportunities A. A market vacated by an ineffective
competitor
B. Obstacles and solutions
B. Location of your business
C. internal environment and external en-
vironment C. Lack of marketing expertise
D. Analysis and practice D. Changes in technology
745. Porter’s 5 Forces Analysis is a tool used 750. Areas that can put the firm at a disadvan-
for understanding where the lies in a tage if they are not corrected are called:
business situation.
A. Strengths
A. evil
B. Opportunities
B. power
C. Weaknesses
C. customer
D. Threats
D. market
746. Continues To Increase Awareness Of Its 751. Elements in the environment that could
Own Branded Products And Services. cause trouble for the business are
B. Weakness B. Weaknesses
C. Opportunity C. Opportunities
D. Threats D. Threats

752. What are the element of SWOT Analysis 758. How is a SWOT analysis presented visu-
ally?
A. long Term and short Term

A. As a circle divided into equal sections
B. External and Internal
B. As a line graph showing trends over
753. competitor opening shop nearby time
A. strength C. As a square segmented into four quad-
rants
B. weakness
D. As a scatter plot comparing two vari-
C. opportunity
ables
D. threat
759. What are the benefits of conducting a
754. The climate in your region is experiencing SWOT analysis for students?
more extremes. There is often flooding in A. To learn how to cook
winter and drought in summer.
B. To improve their singing skills
A. strength
C. To understand the history of ancient
B. weakness civilizations
C. opportunity D. To identify strengths, weaknesses, op-
D. threat portunities, and threats related to their
academic and career paths.
755. Granting of tax exemption to good tax-
payer. 760. Which is not an obstacle in SWOT?
A. 1. Competitors launch new products to
A. Strength
compete for the market.
B. Weakness
B. 2.New technology trends
C. Opportunity
C. 3.People like to buy things online.
D. Threat D. 4. Competitors have not yet released
products for sale.
756. How many steps are there in doing a
SWOT Analysis? 761. What does SWOT stand for?
A. 3 A. Sales, Workforce, Objectives, Targets
B. 4 B. Strategy, Wealth, Organisation, Tech-
C. 5 nology
D. 6 C. Success, Wisdom, Objectives, Training

757. What is the Turkish translation of “Com- ties, Threats
petitive”?
762. If you wanted to look at factors out of
A. Competitive
control of the business which may affect it
B. Meaning you would look at:
C. Fast A. Strengths and Weaknesses
D. Simple B. Outsiders or Threats

C. Strengths and Threats 767. It pertains to the legal regulations, polit-

ical orientations, government policies and
D. Opportunities and Threats
compliance procedures of government bod-
ies that affect or control the operations of
763. Which of these are threats?
a firm
A. Minimum wages so higher wages have
A. Political forces
to be paid
B. Economic forces
B. Poor quality goods
NARAYAN CHANGDER
C. Sociocultural forces
C. Poor Staff Training
D. Technological forces
D. Overseas demand for product
E. Making a Profit 768. All of the following are benefits of con-
ducting a SWOT analysis. Except?
764. To be able to analyze strengths and A. Can be used t evaluate the businesses
weaknesses, the PRIMO-F framework is current situation.
known. “R” stands for
B. Relatively low cost.
A. Research
C. Gives the business owner solutions on
B. Resources how to improve the business.
C. Reflect D. Simple and straightforward to use.
D. Recreate 769. There are issues with getting customers
to pay on time for their weekly basket de-
765. WHAT ARE THE EXTERNAL FACTORS? liveries.
A. STRENGTHS AND WEAKNESSES A. strength
B. OPPORTUNITIES AND THREATS B. weakness
C. STRENGHTS AND THREATS C. opportunity
D. WEAKNESSES AND OPPORTUNITIES D. threat
766. According to SWOT analysis what is B? 770. competitors with access to better chan-
nels of distribution
A. strength
B. weakness
C. opportunity
D. threat
771. WHAT IS SWOT?

A. Levels A. Sthejd
B. Prudent B. sisj
C. Solidarity C. Wisix
D. Opportunities D. Wiejc

772. SWOT is also called IE matrix? 779. Examples of weakness in SWOT include:
A. True A. rival firms are complacent

B. False B. introduction of new products
773. A PEST Analysis is used to examine the C. new strategies are adopted by rival
external indicators of the SWOT Analysis firms
A. True D. customers changing needs and tasts
B. False 780. How often should a SWOT analysis be
774. downturn in economy may mean people preformd?
are spending less A. Only when specific issues need to be
A. strength addressed.
B. weakness B. At least once per year.
C. opportunity C. Only when the business starts.
D. threat D. Every 3-5 years.
775. Awareness in usage rate of consumer 781. Meeting new people from different coun-
goods in HUL tries
A. Strengths A. strength
B. Weakness B. weakness
C. Opportunities C. opportunity
D. Threats D. threat
776. Which of the following is an example of 782. What is the importance of SWOT analysis
a personal strength? in strategic planning?
A. Inability to meet deadlines A. To develop actionable plans based on
B. Good communication skills analysis
C. Lack of motivation B. To prioritize initiatives and allocate re-
D. Poor time management skills sources effectively
C. To gain insight on how analysis en-
777. A new building is under construction near
ables businesses to make informed deci-
the barbecue stand.
sions
A. STRENGTH
D. To identify competitive advantages
B. WEAKNESS and mitigate risks
C. OPPORTUNITY
783. There is a great deal of staff turn over
D. THREATS within the business, and new employees
778. A SWOT analysis look at: are constantly needing to be trained.
A. Internal factors only A. Strength
B. External factors only B. Weakness
C. Both Internal and External factors C. Opportunity
D. None of the above D. Threat

784. How does globalisation affect the com- D. It should analyze the organization only
petitiveness of local economies? and ignore the performance of competi-
A. Globalisation has no impact on the tors.
competitiveness of local economies 789. lower interest rate
B. Globalisation only benefits local busi- A. strength
nesses and does not increase competition
B. weakness
C. Globalisation always leads to the de-
cline of local economies C. opportunity
NARAYAN CHANGDER
D. Globalisation can increase competi- D. threat
tion for local businesses, but it can also
790. In the SWOT analysis, what is mentioned
provide access to new markets and re-
as one of Tesla’s potential weaknesses re-
sources.
lated to its production goals?
785. The following are attributes of Opportu- A. High production capacity
nities EXCEPT:
B. Overwhelming demand for Model 3
A. External
C. The failure of the automatic production
B. Positive line to meet targets
C. Internal D. Efficient transition from premium
D. Not under your control sports cars to mass-market vehicles
786. The business sources high-quality, fresh 791. What is one of the opportunities for Tik-
ingredients, ensuring the food’s taste and Tok Shop?
nutritional value. A. Privacy concerns
A. STRENGTHS B. Platform saturation
B. WEAKNESSES C. Increased advertising
C. OPPORTUNITIES D. Dependence on the platform
D. THREATS
792. Which of the following questions is ap-
787. Teachers’ salary is still low. propriate for determining weaknesses:
A. strength A. What obstacles do we face?
B. weakness B. What are our advantages?
C. opportunity C. What can we improve?
D. threat D. What economic trends are beneficial
to us?
788. Which of the following is true about
preparing a SWOT Analysis? 793. Why is it important for the business
A. It should focus on where the organiza- to evaluate managerial decisions using a
tion is today, not where it could be in the SWOT analysis? (UND)
future. A. It analysis strengths, weaknesses,
B. A SWOT Analysis is objective. obligations and threats
C. It should be specific and avoid grey ar- B. It analysis strong points, weak points,
eas opportunities and threats

C. It analysis strengths, weaknesses, op- 798. Identify one internal strength of XYZ Re-
portunities and threats tailers and suggest how it can be lever-
aged for a competitive advantage.

D. It analysis strengths, weaknesses, op-
portunities and time A. Outdated POS systems
794. Categorise the following:KFCs 11 origi- B. Dependence on entertainment indus-
nal herbs and spices try trends
A. Strength C. High operational costs for theme
parks
B. Weakness
C. Opportunity D. Strong brand recognition
D. Threat 799. Which of these are opportunities?

Explanation:Controlled by KFC. good thing
for their USP. Fun fact, KFC follow 5 spice A. Minimum wages so higher wages have
girls and 6 guys named herb on twitter. to be paid
B. New market opened up
795. Categorise the following:Saturated fast
food markets in developed countries C. Poor Staff Training
A. Strength D. Overseas demand for product
B. Weakness E. Making a Profit
C. Opportunity
800. several suppliers available in the market
D. Threat
Explanation:Saturation high competition, A. strength
outside of control. not good for KFC, B. weakness
makes business more difficult.
C. opportunity
796. What are considered as opportunities in D. threat
a SWOT analysis?
A. Openings or chances for something 801. Which of the following is considered a
positive to happen threat in a SWOT analysis?
B. Openings or chances for something A. Opportunities
negative to happen B. Strengths
C. Openings or chances for something ir- C. Threats
relevant to happen
D. Weaknesses
D. Openings or chances for something
neutral to happen 802. Which of the following marketing strate-
797. How often does the article recommend to gies focuses on opportunities that are a
make a SWOT analysis? good match with the business’s strengths:
A. Once a year A. W-O

B. Once in a life time B. S-T
C. Never C. W-T
D. When the managers need to D. S-O

803. complete and new physical facilities A. Strengths-Weaknesses, Threats-

A. strength Opportunities
B. weakness B. Weaknesses-Strengths, Threats-

Opportunities
C. opportunity
809. Government policies and regulations
D. threat
A. Political
804. What are examples of threats for Sipsip
B. Economic
NARAYAN CHANGDER
Coffee Shop?
C. Socio-Demographic
A. Launch a Loyalty Program to Retain
Customers D. Technological
B. Economic Downturn affecting Cus- 810. The marketing mix consists of:
tomer Spending
A. A. Product, Profit, Place and Promo-
C. High-Quality Coffee Beans and Unique tion
Blends
B. Product, Place, Promotion and Price
D. Partner with Food Delivery Services
C. Product, Personnel, Planning, Profit
for Online Orders
D. A. Planning, Profit, Product and Price
805. Electronic transaction and digital signa-
ture act was decided to start in Nepal 811. what parts of swot analysis relate to in-
ternal parts of the business?
A. 1935
A. threats
B. 1958
B. opportunity
C. 2000
C. strengths
D. 2004
D. weakness
806. The physical features of the land.
812. In the SWOT analysis the threats are
A. terrain
A. exogenous factor
B. yurt
B. endogenous factor
C. culture
C. strategy
D. diplomacy
D. none of above
807. What does the ‘S’ in SWOT analysis rep-
resent? 813. First time Nepal Television Telecast on
A. Weaknesses A. 1920
B. Strengths B. 1980
C. Threats C. 1985
D. Opportunities D. 1914
808. Fill in the blanks:through this analysis 814. SWOT stands for
people should try to make their A. Strengths, Weaknesses, Opportunities
and make them and Threats

B. Strengths, Withdrawals, Outcomes 820. Which of the following is an internal

and Thinking Tools strength that a business might identify
during a SWOT analysis:

C. Situation, Weaknesses, Outcomes and
Threats A. Extensive regulations
D. no answers are correct B. Financial resources
C. Limited competition
815. Weak brand name.
D. Increased expenses
A. Strength
821. Threats can also be your weaknesses.
B. Weakness
A. True
C. Opportunity
B. False
D. Threat C. Trotropahin
816. increase consumer demand D. jojo wine
A. strengths 822. Which is an external factor?
B. weaknesses A. 1. Opportunities, Obstacles
C. opportunities B. 2. Opportunities, Weaknesses,
Strengths
D. threats
C. 3. Strengths, Weaknesses
817. the government has a new program D. 4. Opportunities, obstacles, weak-
A. opportunity nesses, strengths
B. threats 823. Emerging customer needs would be con-

sidered a
C. weakness
A. Political Factor
D. strengths
B. Economic Factor
818. Who should be involved in creating a C. Social Factor
SWOT analysis? D. Technological Factor
A. Customers and clients
824. if a business have a good quality product
B. External consultants and advisors and good relationships with costumers the
C. Only the business owner business will not success
A. true
D. The business owner and other team
members B. false
819. What are the potential threats that can 825. It is the process of assessing the internal
be identified in a SWOT analysis? and external operating environment of a
firm to analyze its (SWOT Analysis)
A. competition, changing market trends,
A. Industry
economic downturns, technological ad-
vancements, legal and regulatory changes B. Competitive advantage
B. lack of funding, lack of resources, lack C. Environmental scanning
of market demand D. none of above

826. Which of the following is true about A. “I will never get stressed out at work
preparing a SWOT Analysis? again.”
A. It should focus on where the organiza- B. “I will meditate for two minutes be-
tion is today, not where it could be in the fore work every day.”
future. C. “I will attend a stress management
B. A SWOT Analysis is objective workshop in the future.”
C. It should be specific and avoid grey ar- D. “I will practice deep breathing and
positive affirmations when faced with
NARAYAN CHANGDER
eas
stressful situations at work, aiming to re-
D. It should analyze the organization only duce my reactivity by 50% within three
and ignore the performance of competi- months.”
tors.
831. It is a situation analysis technique for
827. What is the purpose of conducting a evaluating internal strengths and weak-
SWOT analysis? nesses and for examining external oppor-
A. To create a marketing plan tunities and threats for better decision
making and for competitive advantage. It
B. To identify strengths, weaknesses, op- is a of SWOT analysis.
A. What
C. To assess employee performance
B. When
D. To analyze market trends
C. Why
828. The small size of the business’ workforce D. How
puts it in helpless position when a staff
member becomes sick or takes a leave 832. SW looks at?
from work. A. The internal factors affecting a busi-
A. Strength ness
B. The external factors affecting a busi-
B. Weaknesses
ness
C. Opportunities
C. The future of the business
D. Threats D. None of the above
829. Volkswagen has $192B of debt. What 833. Obstacles are
factor of SWOT does this describe?
A. Strength
A. Strength
B. Threat
B. Weakness C. Opportunity
C. Opportunity D. Weakness
D. Threat
834. Identify one financial goal
830. Scenario:Sarah wants to become more A. Sustainability
patient and less reactive when dealing B. Social Justice
with stressful situations at work.What is
a SMART goal for Sarah’s personality de- C. Market Share
velopment? D. Happy Employees

835. What is the significance of conducting a C. Decreased productivity and opera-

SWOT analysis? tional inefficiency

A. To identify the strengths and weak- D. Enhanced data security and fraud pre-
nesses of a business vention
B. To uncover the opportunities and
841. Which SWOT meaning is wrong?
threats for a business
A. Strengths strengths or advantages
C. To inform the development of strate-
gies for a business B. Weaknesses, weaknesses or disad-
vantages
D. All of the above
C. Opportunities Opportunity to take ac-
836. Which elements are EXTERNAL (outside tion
of the business)?
D. Time Time to process
A. Weaknesses and Strengths
B. Opportunities and Strengths 842. What are the internal factors that are
considered as weaknesses in a SWOT anal-
C. Opportunities and Threats ysis?
D. Strengths and Weaknesses
A. Strong financial position, effective
837. Which of the following is NOT a compo- leadership, dominant market share,
nent of SWOT analysis? cutting-edge technology, and high em-
ployee morale.
A. Threats
B. Abundance of resources, efficient
B. Weaknesses
management, large market share, ad-
C. Opportunities vanced technology, and motivated employ-
D. Strengths ees.
C. Ample resources, competent manage-
838. Not very good at product demand
ment, significant market share, modern
A. Strength technology, and satisfied employees.
B. Weakness D. Lack of resources, poor management,
C. Opportunity limited market share, outdated technol-
ogy, and low employee morale.
D. Threat
839. increasing demand for substitutes 843. Earthquake
A. strength A. Strength
B. weakness B. Weakness
C. opportunity C. Opportunities
D. threat D. Threats
840. What is the potential impact of outdated 844. The business lacks a substantial market-
POS systems on overall operations? ing budget to compete with larger food
chains.
A. Increased efficiency and cost savings
B. Improved customer experience and A. STRENGTHS
satisfaction B. WEAKNESSES

C. OPPORTUNITIES 850. Opportunities and Threats look at:

D. THREATS A. The internal factors affecting a busi-
ness
845. Which elements are EXTEARNAL (outside B. The external factors affecting a busi-
of the business)? ness
A. weaknesses and strengths C. The future of the business
B. opportunities and strengths D. None of the above
NARAYAN CHANGDER
C. opportunities and threats
851. “New technology or evolution that bene-
D. strengths and weaknesses fits business” is classified in which SWOT
Analysis situation?
846. I dont know how to brand myself success-
A. Strengths
fully.
B. Weaknesses
A. strength
C. Opportunities
B. weakness
D. Threats
C. opportunity
852. Think about what you could improve, and
D. threat
the sorts of practices you should avoid.
847. What does “T” in SMART goals stand A. Strengths
for? B. Weakness
A. Temporary C. Opportunities
B. Timebound D. Threats
C. Tipline
853. Cook Out Corporate sees that a property
D. none of above on a college campus is for sale. What fac-
tor of SWOT is this?
848. Change in consumer attitudes / trends is
A. Strength
an example of a(n)
B. Weakness
A. Opportunity
C. Opportunity
B. Threat
D. Threat
C. Weakness
854. SWOT analysis is a strategic planning
D. Strength
tool used:
849. A business/organization has a poor rep- A. for the analysis of the internal and ex-
utation among customers, this would be ternal environment of a company
a(n) B. for the analysis of the internal environ-
A. Strength ment of a company
B. Weakness 855. New customers from online channel
C. Opportunity A. Strength
D. Threat B. Weakness

C. Opportunity B. to minimize the weaknesses of a busi-

D. Threat ness

C. to reduce opportunities available to a
856. Which of the following is considered as a business
STRENGTH?
D. to counteract threats to a business
A. Being born to a rich family
B. lack of confidence 861. Which of the following is false regarding
why a SWOT Analysis is used?
C. Confidence
A. To build on the strengths of a business
D. Pandemic
B. To minimize the weaknesses of a busi-
857. Strengths can also be weaknesses, and ness
vice versa. C. To reduce opportunities available to a
A. True business
B. False D. To counteract threats to a business
C. Maybe 862. Weaknesses correspond to which of the
D. I give up. following?
A. Strong points
858. In the 1800s, an enormous number of
people moved to Colorado to make their B. weakness
fortunes, hoping to strike it rich by finding C. chance
gold. A professional basketball team from
D. obstacle
this state decided to base its team nick-
name on the state’s history of searching 863. The product is strong and durable.
for gold.
A. weakness
A. Denver Nuggets
B. Strong points
B. Colorado Avalanche
C. chance
C. Colorado Caribou
D. obstacle
D. Colorado Rockies
864. These are most likely to be internal (re-
859. What are potential internal weaknesses lated directly to the business):
for a boutique clothing store?
A. Strengths
A. High customer satisfaction and loyalty B. Weaknesses
B. Lack of online presence and e- C. Opportunities
commerce platform
D. Threats
C. Effective cost management and low
overhead expenses 865. A good reputation among current clients
D. Collaboration with local fashion de- is a (n)
signers A. strength
860. Which of the following is false regarding B. weakness

why a SWOT Analysis is used? C. opportunity
A. to build on the strengths of a business D. threat

866. What does SWOT stand for? 871. Positive aspects are:
A. Segmentations, Weaknesses, Oppor- A. Strengths and opportunities
tunities, and Threats B. Weakness and Threats
B. Strengths, Weaknesses, Offers, and C. Strengths and weaknesses
Threats
D. Opportunities and threats
ties, and Threats 872. Why is it important to do a SWOT analy-
NARAYAN CHANGDER
sis?
ties, and Testimonial A. It analyzes strengths, weaknesses,
obligations, and threats.
867. What elements of SWOT analysis that re-
B. It analyzes strong points, weak points,
fer to internal factors such as (current pro-
opportunities, and threats.
cesses, human resources, physical and fi-
nancial resources etc.)? C. It analyzes strengths, weaknesses, op-
portunities, and threats.
D. It analyzes strengths, weaknesses, op-
portunities, and time.
C. Weaknesses and Threats
873. SWOT stands for?
D. Strengths and Opportunities
A. Strengths, Wellbeing, Opportunities,
868. How can SWOT analysis help university Threat
students understand themselves better? B. Sudden Weaknesses, Outstanding
A. By identifying their strengths, weak- Threats
nesses, opportunities, and threats C. Strengths, Weaknesses, Opportuni-
B. By traveling to a different country ties, Threats
C. By learning about ancient history D. Social Ways of Overcoming Threats
D. By taking a cooking class 874. During the American Revolution, British
General Charles Cornwallis compared the
869. What does the ‘T’ in SWOT analysis rep- area around Charlotte, North Carolina to
resent? a “hornet’s nest.” This historical incident
A. Threats inspired the name of the professional bas-
B. Strengths ketball team that originated in Charlotte,
and now calls that city its home.
C. Weaknesses
A. Houston Rockets
D. Opportunities
B. Charlotte Hornets
870. How can SWOT analysis be used in organ- C. Birmingham Barons
isations?
D. South Carolina Waves
A. To develop marketing campaigns
875. What is the importance of conducting a
B. To assess employee performance
SWOT analysis for a business?
C. To conduct market research A. To identify potential areas for improve-
D. To guide strategic decision-making ment and growth

B. To increase operational costs and re- B. Weakness

duce efficiency
C. Opportunity

C. To limit the scope of business expan-
D. Threat
sion
D. To ignore external threats and oppor- 881. Indonesia is the main supplier of rattan
tunities products to the Danish market
876. What interesting market trends are you A. STRENGTH
aware of, large or small, which could have B. WEAKNESS
an impact?
C. OPPORTUNITY
A. Strengths
D. THREAT
B. Weakness
C. Opportunities 882. poor quality of goods and services
D. Threats A. strength
877. Which is NOT what SWOT stands for? B. weakness
A. Strengths C. opportunity
B. Weaknesses D. threat
C. Threat
883. competitors have launched a new adver-
D. Opportunity tising campaign
E. Sugar
A. strength
878. SWOT is a strategic planning method for B. weakness
several things that can help increase pro-
ductivity for the following except C. opportunity
A. Project D. threat
B. Company 884. Change in tastes and preferences
C. Business
A. S
D. Chess game
B. W
879. If new competitors can enter your market C. O
easily because the are few barriers, your
is high. D. T
A. supplier power 885. If you wanted to look at factors out of
B. threat of substitution the control of the business but which may
C. margin affect it you would look at:
D. threat of new entry A. Strengths and Weaknesses

B. Outsiders or Threats
880. Global expansion in a company is an ex-
ample of a(n) C. Strengths and Threats
A. Strength D. Opportunity and Threats

886. The first step in conducting SWOT analy- 890. there are many benefits of using swot
sis is analysis an entrepreneur can:
A. Perform SWOT Analysis and Docu- A. improve a product idea
ment B. plan and prepare for potential prob-
B. Analyze Internal and External environ- lems
ment C. analyse an idea effectively
C. Prepare Action Plans D. all of them
NARAYAN CHANGDER
D. None of the above
891. The THREAT section is mainly areas that:
887. Categorise the following:High demand A. Can be easily removed and turned in to
from consumers for chicken products in- strengths
stead of red meat
B. Cannot be removed or ignored and will
A. Strength need planning to work with or around. Are
B. Weakness a potential risk to your development.
C. Opportunity C. Nasty things that have been said to you
D. Threat D. Are areas that you threaten your
Explanation:markets demands out of con- safety
trol of KFC, benefit as they sell chicken
892. What does W in SWOT stand for?
888. What is the purpose of identifying oppor- A. weather
tunities in a SWOT analysis?
B. weaknesses
A. To seek out options for growth and im-
provement C. wrong
B. To acknowledge areas needing im- D. wide

provement 893. You conduct a SWOT analysis and find out
C. To highlight positive contributions and that a new competitor is opening within 5
advantages over competition miles of your store. This would be consid-
D. To create a strategy for dealing with ered a
threats A. Strength
889. A successfully conducted SWOT analysis B. Weakness

involves identifying the following aspect: C. Opportunity
A. Making SWOT analysis once and not D. Threat
apply it again.
894. The SWOT analysis forms the link be-
B. The things the company does partic- tween
ularly well (strengths) or badly (weak-
nesses) at present. A. internal and external analysis
C. Omitting the negative variables (Weak- B. strategy formation and internal analy-
nesses and Threats) and only allow the sis
positive ones (Strengths and Opportuni- C. situation analysis and strategy forma-
ties) tion
D. none of above D. situation analysis and internal analysis

895. Which of the following points are exam- 900. What parts of a SWOT analysis relate to
ples for Strengths: external parts of a business?

A. Competitive advantages, Innovative A. strengths and weaknesses
aspects, Deadlines and Pressures
B. opportunities and threats
B. Innovative aspects, Global influences
and Weather effects C. strengths and opportunities
C. Unique Selling Points (USP’s), Compet- D. weaknesses and threats
itive advantages and Innovative aspects
901. Which of the following parts of SWOT be-
D. none of above
longs to internal characteristics?
896. What is the primary focus of SWOT anal- A. Strength and Weaknesses
ysis?
B. Weaknesses and Opportunities
A. Analysing financial statements
B. Assessing market competition C. Threats and Opportunities
C. Evaluating internal and external fac- D. Threats and Strength

tors
902. What is another business analysis strat-
D. Developing pricing strategies egy similar to SWOT analysis?
897. What is one of the threats for TikTok A. All of the above
Shop?
B. PEST analysis
A. Large user base
C. MOST analysis
B. Short attention span of users
C. Limited content duration D. SCRS analysis
D. Dependence on the platform 903. What should be considered while doing a

SWOT analysis?
898. What is the threat of substitute products
in Porter’s Five Forces? A. Keeping the SWOT diagram brief and
A. The threat of existing competitors in to the point
the market B. Including detailed explanations within
B. The threat of new companies entering the diagram
the market C. Utilizing feedback only from employ-
C. The threat of substitute products in the ees
market
D. Considering only internal factors
market 904. Home building companies have experi-
enced rising costs for materials. Which fac-
899. Strengths and Weaknesses in a business
tor of the SWOT analysis is this?
as referred to by SWOT analysis
A. Strength
A. External Factors
B. Poor Planning B. Weakness
C. Internal Factors C. Opportunity
D. Good Management D. Threat

905. What is a SWOT analysis? morale.What does the situation represent

A. A SWOT analysis is a financial state- in SWOT analysis?
ment used to assess the profitability of a A. STRENGTH
business. B. WEAKNESS
B. A SWOT analysis is a marketing strat- C. OPPORTUNITY
egy used to target new customers.
D. THREAT
C. A SWOT analysis is a project manage-
NARAYAN CHANGDER
ment tool used to track progress and mile- 910. Which subtopic of SWOT analysis focuses
stones. on the potential advantages that can be
D. A SWOT analysis is a strategic plan- capitalized on?
ning tool used to evaluate the strengths, A. Weaknesses
weaknesses, opportunities, and threats of
B. Threats
a business or project.
C. Opportunities
906. The business has many competitors.
D. Strengths
A. Strong points
911. What is Porter’s Five Forces?
B. weakness
A. A model that identifies and analyzes
C. chance
five competitive forces that shape every
D. obstacle industry
907. What are the weaknesses that can be B. A model that identifies and analyzes
identified in a SWOT analysis? five competitive forces that shape every
company
A. Opportunities that hinder the organiza-
tion’s growth or success. C. A model that identifies and analyzes
B. Strengths that hinder the organiza-
market
tion’s growth or success.
D. A model that identifies and analyzes
C. External factors that hinder the organi-
zation’s growth or success.
product
D. Internal factors that hinder the organi-
zation’s growth or success. 912. refers to the desire or willingness of
customers to pay a particular price for a
908. What is the meaning of the letter “O” product.
from the SWOT Analysis?
A. Marketing
A. Strong points
B. Demand
B. weakness
C. chance 913. In the SWOT Analysis, Streghts and
Weaknesses are in our control
D. obstacle
A. True
909. Scenario:Alex is a project manager who is B. False
highly organized and efficient. However,
his team members sometimes find him too 914. I have great public speaking and commu-
demanding and strict, which affects team nication skills.

A. strength 919. New market opened up

B. weakness A. S

C. opportunity B. W
D. threat C. O
D. T
915. Which is the environment outside the
business? 920. Strengths and opportunities are external.
A. employee A. True
B. product B. False
C. serve 921. What does SWOT stand for?

D. law A. Strengths, Weaknesses, Opportuni-
ties, Threats
916. Experienced R&D staff B. Strategy, Weaknesses, Opportunities,
A. Strength Threats
B. Weakness C. Strengths, Weaknesses, Opportuni-
ties, Tactics
C. Opportunity
D. Strategy, Weaknesses, Opportunities,
D. Threat Tactics
917. What is the Turkish equivalent of “Legis- 922. Shortage of skilled workforce in the
lation”? global market
A. Legislation A. Strength
B. Development B. Weakness
C. Mixed C. Opportunity
D. Process D. Threat
923. Resource limitations.

918. Can you provide an example of a SWOT
analysis in a university setting? A. Strength
A. A SWOT analysis in a university setting B. Weakness

could include identifying strengths such C. Opportunity
as renowned faculty, weaknesses such as D. Threat
outdated facilities, opportunities such as
increasing enrollment, and threats such 924. Which of the the following is the threat
as budget cuts. of this company?
B. Identifying weaknesses such as mod- A. Global Operation Expansion
ern facilities B. Poor Diversification
C. Identifying opportunities such as de- C. High Competition
creasing enrollment
D. Profitable and One of the Fortune Top
D. Identifying strengths such as low- 100
quality faculty Explanation:Since Its Conception In Pike

Place Market, Seattle In 1971, Starbucks’ 930. The purpose of a SWOT site analysis is
Success Has To Lead To The Market Entry to:
Of Many Competitors And Copycat Brands
A. Case the joint!!!
That Pose Potential Threats
B. Survey the work area beforehand to
925. Traffic congestion in the main cities create the best and most informed land-
A. Strength scape plan.
B. Weakness C. To identify what you did wrong after
NARAYAN CHANGDER
the landscaping project is complete.
C. Opportunities
D. To look for Russian collusion.
D. Threats
926. If we know ourselves better, we will not 931. What does SWOT stand for?
be affected by other’s opinions. A. Strengths, Weaknesses, Opportuni-
A. True ties, Threats
B. False B. Success, Weaknesses, Opportunities,

Threats
927. What should be considered when identi-
fying weaknesses?
ties, Tactics
A. Aspects holding back further success,
areas needing improvement, lack of re-
ties, Trends
sources, incomplete team
B. Highlights of the event, advantages 932. Negative factors that are beyond the con-
over competition, uniqueness, team as- trol of the Parks Management.
sets, successful activities
A. Strength
C. Improvement areas, ticket sales, lat-
est event trends, competition B. Weaknesses
D. Event reputation, marketing strate- C. Opportunities

gies, environment, technology evolution D. Threat
928. SWOT is a strategic planning technique 933. A SWOT model combines internal and ex-
usedto help ternal analysis.
A. an opposing company rise in popularity
A. True
B. a organization identify strengths
B. False
929. If you are analyzing what your competi-
tors are doing, which factor of the SWOT 934. Which of the following is an example of
analysis are you determining? an external factor in SWOT analysis?
A. Strength A. Finance
B. Weakness B. Manufacturing capabilities
C. Opportunity C. Legislation
D. Threat D. Marketing mix’s 4Ps

935. Implementing sustainable practices, such 940. What is the Turkish translation of “Dis-
as reducing food waste or using eco- ruption”?
friendly packaging, can align with con-

A. Interruption
sumer trends.
B. Expansion
A. STRENGTHS
C. Education
B. WEAKNESSES
D. Decision
C. OPPORTUNITIES
D. THREATS 941. Construction law firm with staff mem-
bers who are trained in both law and pro-
936. Why is SWOT analysis important in busi- fessional engineering/general contracting.
ness planning? Their experience gives a unique advantage.
Small (three employees)-can change and
A. To understand the behavior of ants adapt quickly.
B. To identify strengths, weaknesses, op- A. Strength
B. Weakness
C. To learn about ancient civilizations
C. Opportunity
D. To analyze the weather patterns
D. Threat
937. presence of pandemic
942. factors that can prevent the business
A. strengths from succeeding
B. weaknesses A. threats
C. opportunities B. strengths
D. threats C. weakness
938. Which of the following questions is ap- D. opportunity

propriate for determining threats: 943. Which subtopic of SWOT analysis focuses
A. What are our assests? on the positive aspects of a company or or-
ganization?
B. What niches have our competitors
missed? A. Opportunities
C. What obstacles do we face? B. Strengths
D. What new needs of customers can we C. Weaknesses
meet? D. Threats
939. A form of licensing whereby a company 944. It is widely known that Highly Brill has
grants another the rights to use the for- the best-trained and most respected staff
mer’s brand name and operating methods of all of the centres in the locality.
A. Importing A. Strength
B. Exporting B. Weakness
C. Licensing C. Opportunity
D. Franchising D. Threat

945. Explain the impact of globalisation on in- 949. Limited service capability
ternational trade. A. S
A. Globalisation leads to complete de- B. W
struction of international trade
C. O
B. Globalisation has no impact on interna- D. T
tional trade
C. Globalisation strengthens interna- 950. Any resource or capability your business
has that can help you gain a competitive
NARAYAN CHANGDER
tional trade by reducing trade barriers,
increasing market access, and promoting advantage in your industry
economic interdependence among coun- A. Profit
tries. B. Benefit
D. Globalisation weakens international C. Strength
trade by increasing trade barriers and re-
D. Power Option
ducing market access
951. Mr. Jonas discovered that a new com-
946. You are conducting a SWOT analysis and petitor has entered the market. At which
find out that a new competitor is opening stage of the SWOT analysis would this dis-
within 5 miles of your store. This would covery probably be made? (ANA)
be considered a
A. Analysis of strengths
A. Strength
B. Analysis of weaknesses
B. weakness C. Analysis of opportunities
C. opportunity D. Analysis of threats
D. threat 952. What component is NOT part of the
SWOT analysis in the video?
947. What is the purpose of performing a
SWOT Analysis? A. Strengths
A. Gives the management team a broader B. Weaknesses
view on the potential opportunity C. Opportunities
B. Evaluates whether the business ven- D. Current market share trends
ture is a good idea.
953. Identify 5 steps in how to write up a
C. Identifies internal and external factors good swot analysis?(ANA)
that may affect the business future perfor-
A. Draw conclusions, Determine the ob-
mance.
jectives, create a grid, label each box, add
D. Access an organization’s performance strengths and weaknesses.
B. Add strengths and weaknesses, iden-
948. What does the S stand for in SWOT
tify opportunities and threats, determine
A. Strengths the objectives, sort by importance, draw
conclusions.
B. Sorrows
C. Determine the objectives, create a
C. Super
grid, label each box, add strengths and
D. Strong weaknesses, draw conclusions.

D. none of above 960. What are the four factors analyzed in a

PEST analysis?
954. Brand equity is an intangible factor in a

A. Political, Economic, Social, and Envi-
business.
ronmental
A. True B. Political, Economic, Social, and Legal
B. False C. Political, Economic, Social, and Com-
petitive
955. A company that has been established and
successful for 10 years doesn’t need to D. Political, Economic, Social, and Techno-
conduct a SWOT logical
A. True 961. From the Covid-19 situation, what oppor-

tunities does it present for Uniqlo?
B. False
A. Reduced production labor
956. SWOT was created in B. Sales of cosmetics under the GU brand
A. 1980-1990-an increased.
B. 1970-1980-an C. Sales of Airism shirts are increasing.

D. There is an expansion of new
C. 1930-1940-an
branches.
D. 1960-1970-an
962. Geographical Location Easy Access
957. Which of these are weaknesses? A. Strength
A. Loyal Customer Base B. Weakness
B. New Market opened up C. Opportunities
C. Poor Staff Training D. Threats
D. Overseas demand for product 963. Superb Performance in New Markets
E. Making a Profit A. Strength
B. Weakness
958. are chances to make a greater profit.
C. Opportunity
A. Strengths
D. Threat
B. Weakness
964. Good reputation and brand name
C. Opportunity
A. Strong points
D. Threat
B. Weaknesses
959. New technologies developed by the com-
965. What does the “S” in SMART goal stand
petitor or market disruptor
for?
A. Strength A. Surety
B. Weakness B. Sincere
C. Opportunity C. Specific
D. Threat D. none of above

966. Looking at the following sentences can 972. Increasing Reputation

you identify which is a Weakness?
A. Strength
A. Overseas demand for product
B. Weakness
B. Falling number of customers within
specific age group C. Opportunities
C. Making a profit D. Threats

D. Poor quality goods 973. Limited managerial expertise
NARAYAN CHANGDER
967. Limited knowledge of market informa- A. S
tion
B. W
A. STRENGTH
C. O
B. WEAKNESS
D. T
C. OPPORTUNITY
D. THREAT 974. In Porter’s five forces model, conditions
are more favourable for firms within an in-
968. A full SWOT analysis is utilized on the dustry if:
market environment. (UND)
A. Buyer power is high
A. true
B. false B. Supplier power is high
C. Entry threat is low
969. A new competitor (a business selling sim-
ilar products) has opened nearby is a? D. Substitute threat is high
A. Strength 975. What are some examples of political fac-
B. Weakness tors in a PEST analysis?
C. Opportunity A. Changes in healthcare policies, envi-
D. Threat ronmental regulations, educational stan-
dards
970. These are undesirable impacts of exter-
nal factors because they can potentially im- B. Changes in consumer preferences,
pair the profitability of firms in an indus- economic growth, cultural norms
try. C. Changes in tax policies, trade restric-
A. Strengths tions, political stability, government stabil-
ity, and labor laws.
B. Weaknesses
C. Opportunities D. Changes in weather patterns, tech-
nological advancements, social media
D. Threats trends
971. Qualities that separate you from your
976. SWOT is an acronym of?
competitors
B. Weakness B. Weakness
C. Opportunity C. Opportunities
D. Threat D. Threats

977. What does SWOT stand for 983. What is the Turkish translation of
A. StrengthsWeaknessesOppurtuniti- “Bankruptcy”?

esThreats A. Partnership
B. Strengths WeaknessesOption- B. Bankruptcy
sThoughts
C. Education
978. High competitiveness in Asia Pacific Mar- D. Open
ket
984. What is the purpose of identifying
A. Strength
threats in a SWOT analysis?
B. Weakness
A. To create a strategy for dealing with
C. Opportunities threats
D. Threats B. To acknowledge areas needing im-
979. The imitation of counterfeit and low- provement
quality products C. To highlight positive contributions and
A. Strength advantages over competition
B. Weakness D. To seek out options for growth and im-
provement
C. Opportunity
D. Threat 985. Investment in Research and Development
is below the fastest growing players in the
980. The external business environment is industry
analysed in a SWOT analysis through
A. Strength
A. factors outside the owner’s direct con-
B. Weakness
trol
C. Opportunity
B. factors within owner’s direct control
C. factors within the business D. Threat
D. factors on a larger scale which affect 986. What does “M” in SMART goals stand
the business for?
981. SWOT has a 4 letter abbreviation. Which A. Measurable
letter of each letter is most relevant? B. Meeting
A. Strengths, Weaknesses, Opportuni- C. Minute
ties, Threats
D. none of above
B. Salinda, wadr, of, twilight
987. The purpose of using SWOT is as follows
C. Save, Wage, Oach, Tableau
except
D. Sabotage, Waive, Oarsman, Table-
A. Help decision makers share and com-
spoonful
pare ideas
982. Business culture is the ‘way things are B. Create a common understanding and
done’ in the business. understand the factors of success
A. True C. Analyze problems that caused failures
B. False in the past

D. Understand the sequence of steps that 992. Identify a threat from the list below:
must be carried out to achieve opportuni- A. New market opened up
ties and avoid threats
B. Competitor opening a new outlet next
988. What does T in SWOT stand for? to your business
C. Poor staff training
D. Expansion overseas
NARAYAN CHANGDER
993. Nepal Telecom Authority(NTA) estab-
lished in Nepal
A. 1925
B. 1970
A. true C. 1997
B. threats D. 1990
C. trade
994. The external favourable factors with the
D. troubles potential of improvement
989. What are the internal categories that you A. Strengths

can control? B. Opportunities
A. Strengths C. Threats
B. Weaknesses D. Weaknesses
C. Opportunities 995. These are most likely to be external (fac-
D. Threats tors not directly related to the business’s
control):
990. What is a start-up budget?
A. Strengths
A. An itemized list of employees and their
B. Weaknesses
salaries for an existing business
C. Opportunities
B. An itemized list of inventory for a new
business D. Threats
C. An itemized list of income and ex- 996. Which of the following is an example of
penses for a new business an external factor in SWOT analysis?
D. An itemized list of inventory for an ex- A. Market demand
isting business
B. Technology
991. Many tourists visit the town every year C. Internal processes
to attend a two-day festival
D. Competition
A. Strength
997. What do threats refer to in a SWOT anal-
B. Weakness
ysis?
C. Opportunity A. Factors that have the potential to harm
D. Threat an organization

B. Favorable external factors that could 1003. Are openings or chances for something
give an organization a competitive advan- positive to happen, but you’ll need to claim
tage them for yourself!

C. Factors that separate an organization A. Threats
from the competition B. Strengths
D. Areas where the business needs to im- C. Opportunities
prove to remain competitive
D. weaknesses
998. The business has staff who are experi-
1004. Increasing disposable income
enced and well-trained.
A. S
A. Strength
B. W
B. Weaknesses
C. O
C. Opportunities
D. T
D. Threats
1005. Categorise the following:Development
999. The entry of new competitors belong to: of new customer service technology in the
A. External environment fast food industry
B. Interior environment A. Strength

B. Weakness
1000. Which of the following is false regard-
C. Opportunity
ing why a SWOT Analysis is used?
D. Threat
A. To build on the strengths of a business
Explanation:Affects whole industry. help
B. To minimize the weaknesses of a busi- improve efficiency.
ness
1006. are external elements that can
C. To reduce opportunities available to a cause trouble for the firm.
business
A. Strengths
D. To counteract threats to a business
B. Weakness
1001. SWOT ANALYSIS =? C. Opportunity
A. SWOT ANALYSIS D. Threat
B. CANVA
1007. Which is not included in PEST?
C. Ishikawa at G-Rama A. Segmentation
D. none of above B. Political
1002. In the Swot analysis the external fac- C. Technological
tors are D. Economics
A. Strength
1008. Java Junction uses recycled materials in
B. Opportunity all of their cups and paper products
C. Threat A. Strength
D. Weakness B. Weakness

C. Opportunity 1014. Which elements are INTERNAL (inside

D. Threat the business)?
1009. The carinderia in front of the barbecue

stand added grilled meals in their menu.
A. Strengths
B. Weaknesses A. opportunities and threats
NARAYAN CHANGDER
C. Opportunities
B. strengths and weaknesses
D. Threats
C. strengths and opportunities
1010. What should be done after completing a D. weaknesses and threats
SWOT analysis?
1015. What are opportunities in SWOT analy-
A. Develop recommendations and strate-
sis?
gies based on the results
A. Openings in the marketplace that can
B. Ignore the analysis and continue with
be taken advantage of
current operations
B. Aspects of the business that are
C. Eliminate all weaknesses and threats
strong and give a competitive advantage
D. Revamp internal policies immediately
C. Factors that put the business at a dis-
1011. are characteristics that place the advantage
firm at a disadvantage relative to others. D. External factors that may affect the
A. Weakness business in a negative way
B. Strength 1016. A personal SWOT will support which 2
C. Opportunity of the following
D. Threat A. Job interview
B. Allow to gain a better salary
1012. WHAT IS THE SWOT ANALYSIS?
A. IT IS AN STRATEGY C. Personal development
B. IT IS AN IDEA D. Improved working relationships
C. IT IS A KEY PART OF ANY BUSINESS 1017. What should be considered when identi-
AND STRATEGIC PLAN fying strengths?
D. IT IS A GAME A. Highlights of the event, advantages
1013. To be able to analyze opportunities and sets, successful activities
threats, the PESTLE framework is known.
“T” is B. Weaknesses of the event, lack of re-
sources, incomplete team, market trends
A. Training
C. Improvement areas, ticket sales, lat-
B. Teaching est event trends, competition
C. Technology D. Event reputation, marketing strate-
D. Trust gies, environment, technology evolution

1018. Provide an example of how SWOT D. Strengths, Weaknesses, Opportuni-

analysis can help students identify their ties, and Threats
strengths and weaknesses.

1023. Lisa is born with a talent in singing. Her
A. By asking others to identify their talent in singing is an example of a
strengths and weaknesses
A. Strength
B. By focusing only on their weaknesses
B. Weakness
C. By ignoring their skills and talents
C. Opportunities
D. By recognizing their skills, talents, and
positive attributes as well as areas where D. Threats
they may need improvement or further de-
1024. What are the opportunities that global-
velopment.
isation brings to international trade?
1019. Which of the following is a component A. Increased trade barriers and tariffs
of the “W” in SWOT analysis?
B. Limited access to new markets
A. Opportunities
C. Higher production costs due to im-
B. Threats port/export taxes
C. Wonderful D. Globalisation brings opportunities
D. Weaknesses such as access to new markets, lower
production costs, and increased competi-
1020. Emerging need for your products or ser-
tion.
vices.
A. Strength 1025. Strength and Weaknesses are
B. Weakness A. Internal
C. Opportunity B. External
D. Threat 1026. Which option below lists the internal
1021. Changes in demographics results in factors of a SWOT analysis?
shifting demand away from products, this A. Strengths and Opportunities
is classified as a B. Weaknesses and Threats
A. Strength
C. Weaknesses and Strengths
B. Weakness
D. Threats and Opportunities
C. Opportunity
1027. Which of the following is NOT true
D. Threat
about Financial SWOT Analysis?
1022. What does SWOT stand for in SWOT A. It can be used at one stage before a
analysis? business venture.
A. Strengths, Weaknesses, Obstacles, B. It is a business analysis tool that helps
Triumphs to identify the financial Strengths, Weak-
B. Strategies, Weaknesses, Opportuni- nesses, Opportunities, and Threats of an
ties, Tactics organization.
C. Success, Weaknesses, Opportunities, C. It is a powerful tool for evaluating the
Threats financial standings of a business.

D. It involves identifying the Opportuni- D. Threat

ties and Threats that could affect the busi-
ness. 1033. What are the key steps involved in con-
ducting a SWOT analysis?
1028. Poor staff training A. Identify strengths, Identify weak-
A. S nesses, Identify opportunities, Identify
opportunities
B. W
B. Identify strengths, Identify weak-
C. O
NARAYAN CHANGDER
nesses, Identify threats, Identify oppor-
D. T tunities
1029. Looking at the following sentences can C. Identify strengths, Identify oppor-
you identify which is a Strength? tunities, Identify weaknesses, Identify
threats
A. Loyal customer base
D. Identify strengths, Identify weak-
B. New market opened up
nesses, Identify opportunities, Identify
C. Poor staff training threats
D. New competition 1034. Which elements are INTERNAL (inside
1030. What are threats in a SWOT analysis? the business)?
A. External factors that could impact the A. opportunities and threats
company/event in a negative way B. strengths and weaknesses
B. Positive contributions of the com- C. strengths and opportunities
pany/event D. weaknesses and threats
C. Options for growth and improvement
1035. SWOT technique is credited by Albert
D. Negative aspects of the com- S.Humphrey?
pany/event
A. True
1031. what is swot analysis? B. False
A. it is a tool for studying the situation of 1036. This analysis examines the opportuni-
a company and its internal characteritics. ties and threats in the firm based on the
B. is a method to study an organization. different forces in the environment
C. is an imbalance between its charac- A. Internal analysis
ters B. External analysis
D. is a device for study internal organiza-
1037. What is a potential opportunity for
tions.
Tesla, as discussed in the SWOT analysis?
1032. The Center is located within a two- A. Decreasing interest in renewable en-
minute walk of the main bus station, and ergy
is a fifteen-minute ride away from the lo- B. Slow transition to electric vehicles
cal railway station.
C. Expanding product range with renew-
A. Strength able energy products
B. Weakness D. A lack of demand for storage of elec-
C. Opportunity tricity from renewables

1038. How is “uygunluk” translated into En- 1044. SWOT is acronym for:
glish? A. Strengths, Weaknesses, Opportunities

A. Irrelevance and Threats
B. Eligibility B. Strengths, Weaknesses, Opportuni-
C. Revenue ties and Tricks
D. Resistance C. Strengths, Wellnesses, Opportunities
and Threats
1039. Things the business does badly or that
D. none of above
can cause problems.
A. Strengths 1045. Why is it important to identify opportu-
nities and threats in SWOT analysis?
B. Threats
C. Weaknesses A. To reduce internal weaknesses
D. Opportunities B. To develop competitive strategies

C. To enhance internal strengths
1040. Using new and modern equipment
D. To analyse customer preferences
A. S
B. W 1046. Why should you use SWOT analysis for
event management?
C. O
A. To highlight important features of your
D. T
strategy, positive and negative
1041. RISKS-THREATS in a business can in- B. To focus on weaknesses and threats
clude: only
A. A possible reduction in consumer pur- C. To ignore weaknesses and threats and
chasing power focus on strengths and opportunities
B. Subsidies from national and European D. To save time in the long run
development programs (e.g. NSRF)
1047. What do external opportunities in
1042. No experience in business SWOT analysis refer to?
A. strengths A. Competition and economic downturns
B. weaknesses
B. Market trends and emerging technolo-
C. opportunities gies
D. threats C. Changing regulations and disruptive
technologies
1043. Which of the following could be an op-
portunity? D. Negative market trends and changing
consumer preferences
A. having quality processes and proce-
dures 1048. “Inadequate distribution channels” is
B. moving into new market segments that classified in which SWOT Analysis situa-
offer improved profits tion?
C. damaged reputation A. Strengths
D. a new competitor in your home market B. Weaknesses

C. Opportunities C. Strength dan Weakness

D. Threats D. Opportunity dan Threat
1049. Which of the following points are exam- 1054. The location of the business is a possible
ples for Threats: strength factor.
A. Global influences, Competitors’ vulner- A. True
abilities and Own known vulnerabilities B. False
B. Obstacles faced, Loss of key staff and
NARAYAN CHANGDER
1055. An effective SWOT analysis can be done
Competitor intentions
by one person.
C. Business and product development,
A. True
New target markets and Internal disad-
vantages B. False
D. none of above 1056. Disruptions in the supply chain, such as
food shortages or price fluctuations, can
1050. Which is not an analysis? How is SWOT
affect ingredient availability and costs.
strategic business planning technique?
A. STRENGTHS
A. 1. Strong points
B. WEAKNESSES
B. 2.Copying is difficult to change.
C. OPPORTUNITIES
C. 3. Opportunity
D. THREATS
D. 4.Threats
1057. Elements in the environment that could
1051. NITC stands for: cause trouble for the business are
A. National Information Technology Cen- A. opportunity
tre
B. strength
B. National Information Tuberculosis
Centre C. weakness
C. National Informatics Technology Cen- D. threat

tre 1058. Which of the following is an internal fac-
D. None of the above tor that a business should consider when
conducting a SWOT analysis:
1052. Expanding into catering for events and
A. Type of industry
parties can provide a new revenue stream.
B. Rate of productivity
A. STRENGTHS
C. Location of target market
B. WEAKNESSES
D. Amount of competition
C. OPPORTUNITIES
D. THREATS 1059. What is one of the opportunities for
Starbucks?
1053. The following is an internal analysis of A. Focusing on low-income class individu-
the SWOT matrix als
A. Strength dan Opportunity B. Customizing its products for different
B. Strength dan Threat geographies

C. Expanding its outlets in the American C. O

market D. T

D. Entering agreements within the enter-
1065. What is considered as an example of a
tainment industry
weakness in SWOT analysis?
1060. Unique venue and festivals A. Positive aspects of the organization’s
A. Strength internal environment
B. Weakness B. Opportunities for the organization to
capitalize on
C. Opportunities
C. Internal factors that may hinder the or-
D. Threats ganization’s performance or growth
1061. Your are an integral part of your or- D. External factors that may benefit the
ganization, so think about what makes it organization’s performance or growth
“tick.”
1066. The internal areas that need improve-
A. Strengths ment
B. Weakness A. Strengths
C. Opportunities B. Opportunities
D. Threats C. Threats
D. Weaknesses
1062. What does the acronym SWOT stands
for?(EVA) 1067. What is a question that a business might
A. Strengths, Weaknesses, Obligations, ask itself during a SWOT analysis to deter-
Threats mine its strengths?
B. Strengths, Weaknesses, Opportuni- A. Where are we making money?
ties, Threats B. What economic trends are beneficial
C. Strengths, Weak points, Opportunities, to us?
Threats C. What are our competitors doing?
D. Strengths, Weaknesses, Opportuni- D. What obstacles do we face?
ties, Time
1068. Distribution is another word for ?
1063. It is located next to one of the largest A. Place
shopping centers in Britain. B. Product
A. Strength C. Price
B. Weakness D. Promotion
C. Opportunity
1069. Scenario:James wants to overcome his
D. Threat fear of public speaking and deliver a pre-
sentation at his company’s annual confer-
1064. Falling number of customers within spe-
ence.What is a SMART goal for James’s
cific age group
personality development?
A. S A. “I will avoid public speaking situations
B. W to reduce my fear.”

B. “I will watch videos of great speakers B. Strengths and weaknesses

online.” C. Opportunities and threats
C. “I will give a perfect presentation at D. Market trends
the conference.”
D. “I will enroll in a public speaking 1075. From the list below, identify which fac-
course, practice speaking in front of a mir- tor does not form one of the six key areas
ror, and deliver a 10-minute presentation of a PESTEL analysis.
to a small group of colleagues as a prac- A. Technological changes
NARAYAN CHANGDER
tice run before the conference.” B. Ecological changes
1070. Strengths are C. Education changes
A. Strong points D. Political changes
B. weakness 1076. Which is an example of a threat?
C. chance A. getting into a bad relationship
D. obstacle
B. lack of confidence
1071. External factors that can prevent the C. commodities price hike
business from succeeding.
D. misunderstanding with friends
A. Weaknesses
1077. Which elements are EXTEARNAL (out-
B. Strengths
side of the business)?
C. Opportunities
D. Threats
1072. What are the potential benefits of glob-

alisation in local economies?
A. weaknesses and strengths
A. Increased job opportunities and eco-
nomic growth B. opportunities and strengths
B. Preservation of cultural diversity C. opportunities and threats
C. Decreased income inequality D. strengths and weaknesses
D. Enhanced environmental sustainability 1078. When is it wise to perform a general
1073. The product is more expensive than com- SWOT analysis?
petitors, meaning A. To check on the current landscape of
A. chance your business and improve operations
B. weakness B. When revamping internal policies
C. Strong points C. When exploring new initiatives
D. obstacle D. After committing to a company action
1074. What are the factors that are consid- 1079. What does “A” in SMART goals stand
ered in the internal factors subtopic of for?
SWOT analysis? A. Access
A. External factors B. Achievable

C. Always 1085. Poor quality goods

D. none of above A. S

B. W
1080. Strengths are only tangible factors
within a business. C. O
A. True D. T
B. False 1086. unstable peace and order situation

A. strength
1081. What are the potential threats in a
SWOT analysis? B. weakness
A. External factors C. opportunity
B. Strengths D. threat
C. Opportunities 1087. Increase in consumer demand is an ex-

ample of a(n)
D. Internal factors
A. Threat
1082. Java Junction is large enough to host
B. Strength
small events like baby showers, book club
meetings, work luncheons, etc. C. Weakness
A. Strength D. Opportunity
B. Weakness 1088. Elements in the environment, not under

your control, that could cause trouble for
C. Opportunity
the business are
D. Threat
A. Threats
1083. Which of the following is not an impor- B. Weaknesses
tance of SWOT? C. Opportunities
A. Reveal your competitive value/company/project/plan
D. Threats
B. Analysis of profit opportunities that 1089. Brainstorming is not important in SWOT

can be obtained Analysis because it promotes different
ideas.
C. Quality improvement and new markets
A. True
D. Exposing competitors’ tricks
B. False
1084. Attention on Japanese culture, technolo- 1090. There has been an outbreak of bird flu
gies in the region.
A. Strength A. strength
B. Weakness B. weakness
C. Opportunities C. opportunity
D. Threats D. threat

1091. I would like to have more experiences income inequality, and cultural homoge-
in education industry. nization.
A. strength D. Globalisation only brings positive ef-
B. weakness fects to local economies
C. opportunity 1096. More and more customers are beginning

to like the sauces used by the barbecue
D. threat
stand.
NARAYAN CHANGDER
1092. great brand recognition A. Strengths
A. strength B. Weaknesses
B. weakness C. Opportunities
C. opportunity D. Threats
D. threat 1097. What would be a potential threat to a
business?(EVA)
1093. What is the purpose of conducting a
SWOT analysis in marketing? A. Changes in technology and markets
e.g. The internet.
A. To identify customer preferences and
behaviors in marketing. B. Ability to prioritize
B. To develop pricing strategies in mar- C. Flexibility
keting. D. Intrusions in the market
C. To analyze market trends and competi- 1098. are things that your organization
tion in marketing. does particularly well, or in a way that dis-
D. To assess strengths, weaknesses, op- tinguishes you from your competitors.
portunities, and threats in marketing. A. Strengths
1094. New competition moving into your area B. Weakness
is a(n) C. Opportunities
A. strength. D. Threats
B. weakness 1099. Identifying personal strengths and
C. opportunity. weaknesses is a part of which analysis?
D. threat A. Value Chain analysis
B. SWOT analysis
1095. What are the potential negative impacts
of globalisation on local economies? C. PEST analysis
A. Globalisation always leads to the de- D. Porter’s Five Forces analysis
cline of local economies
1100. By focusing on your strengths you can
B. Globalisation has no impact on local use these to overcome your what?
economies
A. Threats
C. Globalisation can lead to increased B. Strengths
competition, access to new markets, and
the spread of technology and knowledge, C. Weaknesses
but it can also result in job displacement, D. Opportunities

1101. True or False:Weaknesses an organiza- 1106. What does Opportunity mean?

tion from preforming at its optimum level. A. 1. Business feasibility of the organiza-

A. True tion
B. False B. 2. Environment outside the organiza-
tion
1102. Which of the following could be a weak- C. 3. Business operations of the organi-
ness? zation
A. Job market D. 4. Helping create new ideas in busi-
B. Your professional qualifications ness operations
C. Bad habits 1107. What are considered as weaknesses in

D. New job vacancies a SWOT analysis?
A. Inherent features of the organization
1103. Which of the following SWOT elements that need improvement
are internal factors for a business?
B. Inherent features of the competitors
A. Strengths and Weaknesses C. Inherent features of the organization
B. Opportunities and Threats that are already perfect
C. Strengths and Opportunities D. Inherent features of the organization
that are irrelevant
D. Weaknesses and Threats
1108. Attractiveness in culture and tourism ac-
1104. Choose the correct option tivities
A. Strength
B. Weakness
C. Opportunities
D. Threats
1109. A new customer moving into the area is

a(n)
A. Political
A. strength
B. Economic B. weakness
C. Socio-Demographic C. opportunity
D. Technological D. threat
1105. The owner has invested small capital 1110. What should be considered when identi-
into the business. fying threats?
A. Strength A. Competition, technology evolution, en-
vironment
B. Weaknesses
B. Highlights of the event, advantages
C. Opportunities
D. Threats sets, successful activities

C. Improvement areas, ticket sales, lat- 1116. What does the strengths component of
est event trends, competition SWOT analysis involve?
D. Event reputation, marketing strate- A. Evaluating external challenges
gies, environment, technology evolution B. Identifying internal limitations
1111. What does SWOT stand for? C. Assessing external prospects

D. Recognizing internal advantages
A. Strengths, wellbeing, opportunities,
threat 1117. Increase of substitute products.
NARAYAN CHANGDER
B. Sudden weaknesses, outstanding A. Strength
threats B. Weakness
C. Social ways of overcoming threats C. Opportunity
D. Strengths, weaknesses, opportunities, D. Threat
threats
1118. New environmental regulations under
1112. How can threats be responded to in Paris agreement (2016)
SWOT analysis? A. Strength
A. By finding ways to lessen or eliminate B. Weakness
them C. Opportunity
B. By identifying market fluctuations D. Threat
C. By assessing government regulations 1119. How can a company or organization
D. By evaluating public perception utilize the information gathered from a
SWOT analysis?
1113. I am not on good terms with my seniors A. By using it to create more weaknesses
A. WEAKNESS and threats
B. OPPORTUNITY B. By ignoring it and continuing with cur-
rent practices
C. THREAT
C. By sharing it with competitors
D. STRENGTH
D. By using it to develop strategies, make
1114. Decreasing cost of transportation be- informed decisions, identify areas for im-
cause of lower shipping prices provement, and capitalize on strengths.
A. Strength 1120. What should you consider in relation to

your strengths when looking for opportu-
B. Weakness nities?
C. Opportunity A. Whether your strengths open up any
D. Threat opportunities
B. Whether you can eliminate weak-
1115. weakness:is a things the business does nesses to create opportunities
badly or that can cause problems
C. Whether your competitors have simi-
A. false lar strengths
B. true D. All of the above

1121. A damaged reputation would be consid- 1125. What are considered as strengths in a
ered a (n) SWOT analysis?

A. Strength A. Things that the organization does par-
B. Weakness ticularly well
B. Things that are irrelevant to the orga-
C. Opportunity
nization
D. Threat
C. Things that the competitors do well
1122. What does W in SWOT stand for? D. Things that the organization lacks
1126. S and W look at:

A. The internal factors affecting a busi-
ness
B. The external factors affecting a busi-
ness
C. The future of the business
A. weaknesses D. None of the above
B. wrong 1127. What are examples of strengths for Sip-
C. weather sip Coffee Shop?
D. wide A. Limited Marketing Budget
1123. What is mentioned as a potential threat B. Small Seating Area

to Tesla in the SWOT analysis? C. High-Quality Coffee Beans and Unique
Blends
A. Rapid transition to electric vehicles
D. Dependency on Local Suppliers for In-
B. A lack of competition from traditional
gredients
automakers
C. Continuous government support for 1128. Negative press/media coverage.
electric vehicles A. Strength
D. Discontinuation of tax incentives for B. Weakness
electric cars
C. Opportunity
1124. What does SWOT stand for in SWOT D. Threat
analysis?
A. Strengths, Weaknesses, Opportuni- 1129. Analyzing and finding ways to develop
ties, and Threats or solve problems that currently exist,
which can be divided into how many sub-
B. Strengths, Weaknesses, Opportuni- groups?
ties, and Trends
A. 1. 2 subgroups
C. Success, Weaknesses, Opportunities,
and Threats B. 2. 3 subgroups
D. Strengths, Weaknesses, Opportuni- C. 3. 4 subgroups

ties, and Challenges D. 4. 5 subgroups

1130. Determine a potential weakness that D. By evaluating public perception

Mr Jonas has?(APP)
1135. Sjsixjw ikahid
A. Self-critical/sensitive
A. Glow
B. Attention to detail
B. Durable
C. Interpersonal skills
C. Cnka
D. Property losses and liabilities
D. Wiwh
1131. Introduction of legal minimum wage
NARAYAN CHANGDER
A. S 1136. Environmental factors in which an orga-
nization operates, is the definition of
B. W
A. Internal origin
C. O
B. External origin
D. T
C. Positive
1132. What should be included in the ‘Oppor- D. Negative
tunities’ section of a SWOT analysis?
A. Strengths and weaknesses of the orga- 1137. When your competitors have access to
nization better channels of distribution, that would
be considered a(n)
B. Risks and threats to the organization
A. Strength
C. Internal factors that could benefit the
organization B. Weakness
D. External factors that could benefit the C. Opportunity
organization D. Threat
1133. The owner of Java Junction lacks man- 1138. Internal things that may limit a com-
agement experience, and he is not familiar pany’s ability to achieve it’s goals would
with small business financial record keep- be known as a
ing.
A. strength
A. Strength
B. weakness
B. Weakness
C. opportunity
C. Opportunity
D. threat
D. Threat
1139. This focuses on the rivalry among exist-
1134. How can SWOT analysis help in decision-
ing firms
making?
A. Buyers
A. By visualizing the pros and cons of a
project B. Industry competitors
B. By identifying market trends C. Potential entrants
C. By analyzing government regulations D. none of above

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7. B 8. A 9. A 10. C 11. A 12. D 13. C 14. C 15. D 16. A

B. External weaknesses and opportuni- B. Globalisation only brings positive ef-

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