Grade Level: 8

Date: February 27 – March 03, 2023

I. OBJECTIVES Day 1 Day 2 Day 3 Day 4

A. Content Standards The learner demonstrates understanding of: Southeast Asian literature as mirror to a shared heritage; coping strategies in processing textual information; strategies in examining
features of a listening and viewing material; structural analysis of words and propaganda techniques; and grammatical signals for opinion- making, persuasion, and emphasis.

B. Performance Standards The learner transfers learning by composing and delivering a persuasive speech based on an informative essay featuring use of properly acknowledged information sources,
grammatical signals for opinion-making, persuasion, and emphasis, and appropriate prosodic features, stance, and behavior.

C. Learning Competencies MELC: Analyze intention of words or MELC: Analyze intention of words or MELC: Analyze intention of words or MELC: Analyze intention of words or
expressions used in propaganda expressions used in propaganda expressions used in propaganda expressions used in propaganda
techniques. techniques. techniques. techniques.

At the end of the lesson, the learners will
be able to:
a. Define propaganda techniques.
(Repetition and Plain Folks)
b. Distinguish types of propaganda
techniques
c. Realize the importance of
propaganda techniques;
At the end of the lesson, the learners will At the end of the lesson, the learners will At the end of the lesson, the learners will
be able to: be able to: be able to:
a. Distinguish types of propaganda a. Realize the importance of a. Distinguish the propaganda
techniques. propaganda techniques. technique used in the
advertisement provided.
b. Create taglines based on the b. Determine the relationships
provided image. between propaganda techniques b. Complete quizzes about the
by using a concept map; and propaganda techniques; and
c. Apply various propaganda
techniques to promote their own c. Apply various propaganda c. Recognize the importance of
products. techniques to promote their own propaganda techniques.
products.

II. CONTENT/SUBJECT English 8 English 8 English 8 English 8

MATTER
Quarter 3 Week 2 Quarter 3 Week 2 Quarter 3 Week 2 Quarter 3 Week 2
Propaganda Techniques Propaganda Techniques Propaganda Techniques Propaganda Techniques
(EN8RC-IIIG3.1.12) (EN8RC-IIIG3.1.12) (EN8RC-IIIG3.1.12) (EN8RC-IIIG3.1.12)

III. LEARNING RESOURCES

a. Teacher’s Guide/pages
 English TIME Volume No. XXIV. No. 3 English TIME Volume No. XXIV. No. 3 English TIME Volume No. XXIV. No. 3 English TIME Volume No. XXIV. No. 3

b. Learner’s Materials/pages

c. Other Learning Materials

IV. PROCEDURES

A. Reviewing: Recall of the The teacher will ask the students to recall The teacher ask the students to present The learners will be given time to practice The teacher asks the learners to show a
past lesson the six-propaganda technique. the cut-out picture to the class. Each group the group presentation. finger heart if the statement is correct and
will be given 3 - 5 minutes to present the thumbs down if it’s not.
work.

1. Plain folk is a technique that a

speaker uses to convince an
audience that an idea is good
because it is the same as the idea
of most people like yourself.

2. Card Stacking emphasizes the

negative qualities of the product
without telling the positive effects.

3. Name-calling is a technique to
persuade others to purchase or
follow something because many
people believe in its usefulness.

4. Testimonial is a technique using

statements of celebrities as the
prime reference of the affectivity
and reputation of something.

B. Introducing: Presentation of The teacher will ask the students to
the lesson. arrange the jumbled letters to form the
words related to the topic. Use the clues
provided to answer this activity.
1. N P O I O N I = your own personal
judgment.
2. M O N I E T O = associated with
thoughts and feelings.
3. M I N O F A R I O T N = knowledge,
facts and data.
4. P D R O U T C = item or output
5. F C A T A L U = truth and proven.
C. Developing mastery: The teacher will discuss the meaning and
Discussion of the lesson techniques of Propaganda.
Plain Folks- This is the technique that a
5. Transfer is a propaganda
technique that is commonly used
in political campaigns.
The teacher will present a product, and the The teacher explains the rubrics for the The teacher asks the students to name an
students will determine which type of group presentation. advertisement on TV, radio, internet, or
propaganda technique will be most posters/billboards that you have seen or
effective in promoting the product. heard and identify their propaganda
Rubrics: technique used.
Content = 50 %
Creativity = 30 %
Oral Delivery = 20 %
Total 100 %
Skin care products
https://www.google.com/url?sa=i&url=https
%3A%2F%2Fwww.istockphoto.com%2Fid
%2Ffoto%2Fproduk-kosmetik-untuk-wajah-
dan-tubuh-dalam-wadah-tanpa-label-
konsep-perawatan-kulit-gm1225288053-
360588082&psig=AOvVaw1vy9QtxUrjNiZR
hl0Ttt6f&ust=1677248697204000&source=
images&cd=vfe&ved=0CBAQjRxqFwoTCLi
Zgbnsq_0CFQAAAAAdAAAAABAJ
The teacher gives learners time to discuss The teacher uses draws to determine the I. Encircle the letter of the correct answer.
their group presentation. order of group presentations. Each group
will only have 5 minutes to present.
1. What propaganda technique is intended
Direction: Create your own product and
speaker uses to convince an audience advertisement using the given propaganda to damage the image of the competitor by
that an idea is good because it is the techniques.
using names that evoke fear or hatred such
same as the idea of most people like
as, “racist, dictator, and communist”?
yourself. Politicians also use it to look and
speak like plain folk or ordinary people. Group 1 = Testimonials A. card stacking
Group 2 = Bandwagon B. glittering generalities
Examples: Group 3 = Name calling C. name-calling
A politician who wears worn-out pants and Group 4 = Plain Folks D. plain folks
eats in carinderia to identify with the
common people; A fast-food restaurant Group 5 = Emotional Appeal
shows ordinary people enjoying their food. 2. It is a propaganda technique which
invoke fear in those exposed
Rubrics:
Repetition- repeating a word/jingle over to the propaganda, resulting in the
Content = 50 %
and over so that it gets stuck in the head formation of a negative opinion.
or taken as true by the audience or Creativity = 30 %
customer. It is also an idea, word, phrase,
Oral Delivery = 20 %
or position that is repeated in an attempt A. Bandwagon
to elicit an almost automatic response Total 100 %
B. Card stacking
from the audience or to reinforce an
audience’s opinion or attitude. C. Name Calling
Keep it simple and say it often enough so D. Testimonial
people will remember it and believe it.
Attempts to persuade a reader with a
repeated message. 3. What is the purpose of a bandwagon?
a. To advertise the product, services, or
Example: idea

Product name is repeated at least four b. To encourage us to buy their product

times. c. To convince us to follow the majority's
decision
d. To purchase the product

4. The type of propaganda that keeps on

praising the product or service without
factual basis.
a. card stacking
b. bandwagon
c. emotional appeal
d. testimonials

5. What particular technique is used which

is intended to make consumers accept or
approve something without looking closely
at evidences?
A. advertisement
B. commercial
C. announcement
D. propaganda

6. What propaganda technique is used in

the statement,
“Things go better with Coke”?
A. card stacking
B. emotional appeal
C. name-calling
D. plain folks

7. “A superstar mother talks about her

experience of using the diaper that she
prefers for her baby and the advantages of
using it.” What propaganda
technique is used in the situation?
A. loaded words
B. simplification
C. testimonial
D. transfer

8. “In a school election, a voter is confused

on who he is going to vote for
school president, but because most of his
classmates and friends love “Candidate X”,
he decided to go along with the choice of
the majority.” What propaganda is used in
the situation?
A. bandwagon
B. loaded words
C. name-calling
D. simplification

9. What do you think is the right thing for

you to do if you see a propaganda
of a slimming tablet with a promo sale of
buy 1 take 1 and sold at a very
cheap price and you really want to lose
weight?
A. Not buy the product until I can prove that
it is effective.
B. Immediately buy the product for its very
good offer.
C. Buy the product because of its
convincing promotion.
D. Conduct a thorough research on the
product especially for possible
negative side effects of the product before
buying it.

10. It is a technique using statements of

celebrities as the prime reference of the
affectivity and reputation of something.
a. Testimonial
b. Transfer
c. Emotional Appeal
d. Bandwagon

11. It a technique that uses repeating a

word/jingle over and over so that it gets
stuck in the head.
a. Testimonial
b. Repetition
c. Transfer
d. Plain Folks

12. The technique used in advertisement

that look and speak like an ordinary
people.
a. Testimonial
b. Repetition

D. Deepening: Expansion of As a student, why do you think it's
the lesson. necessary to study the various
propaganda techniques? What effect do
you believe propaganda has had on your
life?
Students will be given time to consult with
their teacher about their group
presentation.
The teacher gives the score and remarks
for each group presentation.
c. Transfer
d. Plain Folks
II.
Directions: Read the paragraphs below
then answer the questions that follow.
(1) Juan is upset with his classmate,
Pedro, because the latter keeps on buying
things that his friends have.
(2) Juan also does not like Pedro
posting a video of himself dancing on
Mobile Jam just like what his friends are
doing.
(3) Juan calls Pedro gullible because
he immediately believes what he reads on
social media.
(4) Pedro recently applied egg white all
over his skin after reading
a post of a famous blogger that says that
the substance will protect people against
COVID-19 if they will use it like a lotion.
(5) The blogger apparently claims that
the egg white has so many good properties
without any unpleasant side effects.
1. Why is Juan upset with Pedro?
a. Pedro is reading a famous blogger’s
posts.
b. Juan does not have an expensive mobile
phone.
c. Pedro keeps on buying what his friends
are also buying.
d. Posting yourself dancing on Mobile Jam
is a shameful thing to do.

2. Which sentences in the paragraph

illustrate an example of a bandwagon?
a. 1 and 2
b. 2 and 3
c. 3 and 4
d. 4 and 5

3. What kind of propaganda technique is

used in Sentence 4?
a. transfer
b. name-calling
c. bandwagon
d. testimonial

4. Which of the following is an example of

card stacking?
a. The egg white has so many good
properties without negative effects.
b. Pedro keeps on buying things that his
friends have.
c. The substance will protect people
against COVID-19.
d. Juan calls Pedro
gullible.

5. What word in the third sentence is used

as name-calling?
a. Juan
b. Pedro
c. gullible
d. social media

6. Which of the following is a lesson that

you can learn from the story?
a. Do not believe what you see or read on
social media right away.
b. Avoid posting dance videos if you are
not good at dancing.
c. An egg white is meant to be cooked, not
applied to one’s skin.
d. It is not good to call your classmate
gullible.

7. Which of the following propaganda

techniques is NOT used in the paragraphs
above?
a. bandwagon
b. name-calling
c. testimonial
d. plain folks

8. If you were Juan, how would you tell

Pedro about your observations without
offending or hurting his feelings?
a. Shout at Pedro, so he will wake up from
his madness.
b. Talk to Pedro with
understanding and tolerance.
c. Post a comment about Pedro’s crazy
actions online.
d. Warn Pedro that Mobile Jam is a
dangerous phone app.

9. How did the propaganda techniques

affect Pedro in the story?
a. It made Pedro crazy.
b. It influenced his beliefs and actions.
c. It made Juan upset with his classmate.
d. It makes us realize the importance of
propaganda.

10. What do you think is the importance of

understanding these propaganda
techniques?
a. It enables us to be thoughtful and careful
about what we read, see, or hear.
b. It increases our knowledge about the
 universe and the world we live in.
c. It gives us practical training to become a
lawyer in the future.
d. It makes us smarter than other people.

E. Applying: Development of The teacher will present trivia about The teacher instructs the learners to make After making your own product and III. ESSAY
the skills/integrating personal propaganda techniques. their own taglines using the presented advertisement, what did you realize?
In not less than 5 sentences, explain the
experiences image.
importance of knowing and understanding
the different propaganda techniques.
Rubrics:
Criteria:
Content - 50%
Organization - 30%
Google.com Grammar - 20%
Total - 100%

F. Summarizing: The teacher will randomly call learners to The teacher will randomly call learners to The teacher reinstates the eight IV. List down all the propaganda
Generalization recall the two propaganda techniques recall the eight propaganda techniques propaganda techniques with the techniques.
discussed. discussed. corresponding keywords.

G. Evaluating:
Reflection/Assessment
Identify whether the given images are
Plain folks or Repetition. Write your
answer in the space provided.
____________________________1.
https://www.google.com/url?
Directions: Create a concept map about the The teacher will provide students time to
propaganda techniques. rationalize their answers.
Match the description in Column A with the
correct propaganda technique in Column
B.
COLUMN A
1. buying a product because everyone
else uses it
2. feeling comfortable with a
product because it is intended for simple
 sa=i&url=https%3A%2F%2Ftwitter.com people like you
%2Fcnnphilippines%2Fstatus
3. just showing the good characteristics of
%2F732336714211950592&psig=AOvVa
a product.
w0D39eDypfiHs2xcqsi0Qqh&ust=167724
6244638000&source=images&cd=vfe&ve 5. using a product because it is associated
d=0CBAQjRxqFwoTCMjvsqfjq_0CFQAAA with another
AAdAAAAABAE
idea, tradition, or belief that you already
like
____________________________2. 6. buying a product being endorsed by a
famous person.

COLUMN B.

A. Bandwagon
https://cdn.fbsbx.com/v/t59.2708- B. Testimonials
21/333098097_747688190011311_46411
70846696369184_n.htm/coca-cola.htm? C. Transfer
_nc_cat=100&ccb=1- D. Card stacking
7&_nc_sid=0cab14&_nc_eui2=AeHOKd6
54hjyztxhbmy4FjPovH16U_FUHmm8fXpT E. Plain folks
8VQeadB_z-X-
4L7w1H8PXF_AJLBJ6uwrtfJn-
NqVes2EpZCC&_nc_ohc=YJn3SxLIAaYA
X_6sjZX&_nc_ht=cdn.fbsbx.com&oh=03_
AdQ-bZy-
r34H51T5oavI6wcYiKHFpw2XY-
5HmDKYDX6Z5Q&oe=63F91F1C&dl=1

____________________________3
 https://www.google.com/url?
sa=i&url=https%3A%2F%2Fmb.com.ph
%2F2021%2F12%2F29%2Fmayor-isko-
moreno-domagoso-flexes-humble-manila-
roots-as-he-stars-in-nais-ko-music-video
%2F&psig=AOvVaw1BtYY-
UYCKyGBG_QWf8CHf&ust=1677246540
813000&source=images&cd=vfe&ved=0C
BAQjRxqFwoTCIiR4LTkq_0CFQAAAAAd
AAAAABAE

____________________________4.
 https://l.facebook.com/l.php?u=https%3A
%2F%2Fwww.youtube.com%2Fwatch
%3Fv%3DqwGU1Rtij5o%26fbclid
%3DIwAR1xr1HuQsThehwazY5syNr_TW
GMLvVkgaqKntLZO2v5Olx341B26uteXus
&h=AT2V9ZKaig9ndY8XaylHXzFGKziOD
kTE-
ecmbvMi9bSDeBDtILOPr8cCy5KkOFSzG
TEsMkB_EUfX15dqymLedgdyQA2QZa8x
ruIG57_XvBte5j9IXX5MX61HBGVR5FMp
L98-TA

___________________________5.

https://l.facebook.com/l.php?u=https%3A
%2F%2Flyricstranslate.com%2Fen
%2Fshopee-shopee-baby-shark-jingle-
philippines-ver-lyrics.html%3Ffbclid
%3DIwAR3z9uC5wCHqBandaOOmPUD
OKryzYagLbiAIXTOItiJaozieEvdWQlCZvY
g&h=AT2V9ZKaig9ndY8XaylHXzFGKziO
DkTE-
 ecmbvMi9bSDeBDtILOPr8cCy5KkOFSzG
TEsMkB_EUfX15dqymLedgdyQA2QZa8x
ruIG57_XvBte5j9IXX5MX61HBGVR5FMp
L98-TA

V. ASSIGNMENT Directions: (Group Activity) Prepare for tomorrow’s group presentation. Review for the long quiz. Read in advance the lesson 3.
Cut out a picture of an advertisement from
an old newspaper or a magazine and
paste it on a sheet of paper. Below the
picture, write or identify the propaganda
technique used. The following format is
provided for you.

No. of learners who earned Section Section Section Section

80% in the evaluation.
No. of learners who require
remediation, indicate if none.
No. of learners who catched
up after remediation

Annotation Annotation Annotation Annotation

Prepared by:

Rhica B. General
Teacher I
Noted by:

Mr. Roberto C. Ferrer

Master Teacher I
 ANSWER KEY

DAY 1 DAY 2 DAY 3 DAY 4

Jumbled Letters! 1. A 1. Finger heart
1. Opinion 2. E 2. Thumbs up
2. Emotion 3. D 3. Thumbs up
3. Information 4. C 4. Finger heart
4. Product 5. B 5. Finger heart
5. Factual Long quiz
I
Assessment 1. C
1. Plain folks 2. C
2. Repetition 3. C
3. Plain folks 4. A
4. Repetition 5. D
5. Repetition 6. B
7. C
8. A
9. D
10. A
11. B
12. D
II.
1. C
2. A
3. D
4. A
5. C
6. A
7. D
8. B
9. B
10. A
III.
(Students’ answers may vary.)
IV.
1. Testimonials
2. Bandwagon
3. Name calling
4. Transfer
5. Card stacking
6. Emotional appeal
7. Plain folks
8. Repetition